{"id":4697,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4697"},"modified":"2024-09-03T15:09:34","modified_gmt":"2024-09-03T19:09:34","slug":"hoe-u-een-gedenkwaardige-winkelervaring-voor-uw-klanten-creeert","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/how-to-create-a-memorable-in-store-experience-for-your-customers\/","title":{"rendered":"Hoe u een onvergetelijke winkelervaring voor uw klanten cre\u00ebert"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Meer dan 1 miljard shoppers vinden de producten en diensten die ze nodig hebben en willen vandaag online. Het is steeds moeilijker geworden om klanten naar een fysieke winkel te krijgen en nog moeilijker om ze lang genoeg betrokken te houden om een aankoop te doen. Het goede nieuws is dat je met de juiste technieken de algehele winkelervaring kunt verbeteren om klanten binnen te halen en ervoor te zorgen dat ze terugkomen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"set-the-mood\"><strong>De stemming bepalen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een sterke eerste indruk is een cruciaal element in de winkelervaring van een klant. Breng sfeer met een display op de voorruit om de aandacht van potenti\u00eble kopers te trekken. Vertrouw op verlichting, kleurkeuze en strategische productplaatsing voor maximale impact. Wanneer klanten de winkel binnenkomen, is een vriendelijke groet van een medewerker belangrijk. Uw klanten willen zich welkom voelen en erop kunnen vertrouwen dat de verkoopmedewerkers vragen kunnen beantwoorden\/suggesties over producten kunnen doen. Aspecten die klanten afschrikken zijn onder meer slecht verlichte displays, vuile of rommelige vloeren, luide achtergrondmuziek en onaangename geuren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-touch\"><strong>Persoonlijk tintje<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Omdat het gemakkelijk is om alles online te bestellen - vanaf elk apparaat, altijd en overal - is het essentieel om klanten iets te geven dat alleen in een fysieke winkel verkrijgbaar is. Een persoonlijk tintje is nodig. De houding van de werknemer is de sleutel en heeft de kracht om een verkoop te maken of te breken. Het is ook een factor bij het opbouwen van langdurige relaties met klanten. Geef uw klanten een-op-een menselijke interactie met een verkoopmedewerker die persoonlijk, behulpzaam en goed ge\u00efnformeerd is over artikelen in de winkel en over artikelen die beschikbaar zijn op uw online site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?_t=1725390535\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"child-friendly-is-a-plus\"><strong>Kindvriendelijk is een pluspunt<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veel gezinnen kiezen ervoor om online te winkelen omdat het gemakkelijker is dan door een fysieke winkel te navigeren terwijl ze met hun kinderen ruzie maken. Als je de winkelervaring minder chaotisch en kindvriendelijker kunt maken, zullen ze waarschijnlijk naar de winkel komen om aankopen te doen. IKEA doet geweldig werk door een kleine ruimte te cre\u00ebren waar kinderen kunnen spelen, lezen of kleuren, terwijl de ouders in alle rust kunnen winkelen. Bied ouders een prettige, rustige winkelervaring waar hun kinderen vermaakt worden, en ze worden aangemoedigd om terug te komen voor toekomstige aankopen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"improve-checkout\"><strong>Afrekenen verbeteren<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Niemand houdt ervan om te lang in de rij te staan voor iets, vooral niet om een aankoop te doen. Het verbeteren van het afrekenproces is een van de eenvoudigste maar slimste manieren om de algehele winkelervaring te verbeteren. Zorg dat er meerdere kassa&#039;s open zijn tijdens de drukste tijden en bied waar mogelijk self-checkout aan. Mobiele kassa&#039;s zijn een andere optie, ideaal tijdens de feestdagen of op speciale productreleasedagen. Houd klanten betrokken door een medewerker artikelen vooraf te laten scannen, coupons uit te delen of de verkeersstroom te sturen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offer-special-events\"><strong>Speciale evenementen aanbieden<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wanneer klanten de tijd nemen om naar de winkel te komen, willen ze vaak een unieke ervaring, iets wat ze niet kunnen krijgen als ze online winkelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denk aan speciale evenementen zoals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Productdemonstraties en interactieve displays<\/li>\n\n\n\n<li>Speciale lessen<\/li>\n\n\n\n<li>Fondsenwervers voor de gemeenschap of liefdadigheid<\/li>\n\n\n\n<li>Entertainment zoals livemuziek of een meet-and-greet voor beroemdheden<\/li>\n\n\n\n<li>Modeshows<\/li>\n\n\n\n<li>Workshops<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"level-up-visual-merchandising\"><strong><br>Verbeter visuele merchandising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Breng uw visuele merchandising naar een hoger niveau om producten te presenteren op een manier die niet online kan worden gedupliceerd. Gebruik de regel van drie om esthetisch aangename displays te cre\u00ebren die een beroep doen op wensen versus behoeften. Groepeer items op drie - of het nu drie van hetzelfde product zijn of drie gerelateerde items. Houd displays overzichtelijk, goed verlicht en verander ze regelmatig.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"incorporate-tech\"><strong>Integreer technologie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over het algemeen zullen shoppers er niet voor terugdeinzen om technologie te gebruiken om hun winkelervaring te verbeteren. Interactieve touchscreens of touchscreens die in displays worden geplaatst, kunnen een gedenkwaardige winkelervaring en aanvullende productinformatie bieden, het winkelend publiek in staat stellen door de beschikbare producten te bladeren of een korte demovideo aanbieden. Verbind uw online en fysieke winkel \u2013 of het nu een kiosk is waartoe de klant toegang heeft, of maak deze beschikbaar via de tablets die uw medewerkers bij zich kunnen hebben als ze op de vloer zijn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je werkt hard om klanten naar je fysieke winkel te krijgen; laat ze niet ongelukkig en zonder bekering naar buiten lopen. Er zijn meerdere technieken nodig om de ultieme winkelervaring te cre\u00ebren voor zowel nieuwe shoppers als uw trouwe klanten. De ervaring in de winkel zorgt ervoor dat uw klanten vandaag tevreden zijn en morgen terugkomen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"448\" data-attachment-id=\"4704\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/robinbrower\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/robinbrower.jpg\" data-orig-size=\"448,448\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"robinbrower\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/robinbrower.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/robinbrower.jpg\" alt=\"robinbrower\" class=\"wp-image-4704\" style=\"width:183px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Over de auteur:<em><br><a href=\"https:\/\/www.linkedin.com\/in\/robin-brower-06272b26\/\" target=\"_blank\" rel=\"noopener noreferrer\">Robin Brower<\/a> is Senior Vice President of Business Development bij <a href=\"https:\/\/optosystem.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OPTO<\/a>, waar ze de ontwerp- en bedrijfsontwikkelingsteams leidt. Brower heeft de ontwerpafdeling in 1983 helemaal opnieuw opgebouwd en is de afgelopen 35 jaar de hoofdontwerper van de organisatie geweest.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Meer dan 1 miljard shoppers vinden de producten en diensten die ze nodig hebben en willen vandaag online. Het is steeds moeilijker geworden om klanten naar een fysieke winkel te krijgen en nog moeilijker om ze lang genoeg betrokken te houden om een aankoop te doen. Het goede nieuws is dat je met de juiste technieken de algehele winkelketen kunt verbeteren... <a href=\"https:\/\/blog.bindy.com\/nl\/how-to-create-a-memorable-in-store-experience-for-your-customers\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">Hoe u een onvergetelijke winkelervaring voor uw klanten cre\u00ebert<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677173883,3214679,2196862,2361858,677173891],"class_list":["post-4697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-retail","tag-retail-merchandising","tag-retail-operations","tag-retail-training","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Memorable In-Store Experience for Your Customers<\/title>\n<meta name=\"description\" content=\"With the right techniques, you can improve the in-store experience. You can bring in new customers, and keep them coming back.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/nl\/hoe-u-een-gedenkwaardige-winkelervaring-voor-uw-klanten-creeert\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Memorable In-Store Experience for Your Customers\" \/>\n<meta property=\"og:description\" content=\"With the right techniques, you can improve the in-store experience. 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