{"id":45800,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=45800"},"modified":"2025-09-05T08:23:09","modified_gmt":"2025-09-05T12:23:09","slug":"hoe-u-de-ervaring-van-uw-gastvrijheidsmerk-consistent-houdt-in-meerdere-hotels-en-kanalen","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/how-to-keep-your-hospitality-brand-experience-consistent-across-multiple-hotels-and-channels\/","title":{"rendered":"Hoe u uw hospitality-merkervaring consistent kunt houden in meerdere hotels en kanalen"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Als u hotels runt, is ervaring alles. Nu de horeca competitiever is dan ooit, is de beste manier om jezelf te onderscheiden het keer op keer aanbieden van onge\u00ebvenaarde ervaringen. Ten slotte, <a href=\"https:\/\/blog.bindy.com\/nl\/8-redenen-waarom-gasten-voor-hotels-moeten-kiezen-in-plaats-van-airbnb\/\" target=\"_blank\" rel=\"noreferrer noopener\">consistente kwaliteit is een van de redenen waarom de horeca gasten de mogelijkheid kan bieden om voor hotels te kiezen boven AirBnb<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit op grote schaal doen kan echter een uitdaging zijn. Wanneer je toezicht houdt op meerdere teams op verschillende locaties, is het maar al te gemakkelijk voor details om door de kieren te vallen en de consistentie te eroderen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In dit bericht bespreken we strategie\u00ebn en tactieken om dit te voorkomen, zodat u ervoor kunt zorgen dat de merkervaring van uw hotel over de hele linie consistent blijft.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establish-your-brand-standards-internally\">Stel uw merkstandaarden intern vast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consistentie begint met overeenstemming over de set <a href=\"https:\/\/blog.bindy.com\/nl\/wat-zijn-merknormen\/\" target=\"_blank\" rel=\"noreferrer noopener\">merknormen<\/a> die iedereen moet volgen. De leiders van het hotel moeten vaststellen waar het merk van het bedrijf voor staat. Hoe wil je dat anderen het hotel ervaren? Wat is jouw stijl en verhaal? Wat onderscheidt uw hotel van uw concurrenten?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit zijn allemaal belangrijke vragen die leiderschap en management moeten beantwoorden, omdat ze de normen van het bedrijf op een hoog niveau zullen bepalen. Een hotel dat zich bijvoorbeeld richt op verwennerij, zou heel andere normen hebben dan etablissementen die allemaal over waarde en gemak gaan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Van daaruit moet je uitzoeken wat de beste manier is om die normen aan de rest van het team te communiceren. Dit houdt doorgaans in dat ze worden gedocumenteerd met behulp van merkrichtlijnen, handleidingen voor medewerkers en SOP&#039;s.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Calvin Ling, de directeur van <a href=\"https:\/\/www.linggroup.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ling-groep<\/a>, een branding- en marketingbureau, vat dit proces heel goed samen: \u201cHet eerste is om de belangrijkste belevingsmomenten van je hotelmerk te begrijpen. Als ze duidelijk zijn ge\u00efdentificeerd, moet dit worden gedocumenteerd als onderdeel van hun standaardwerkprocedure of draaiboek en worden opgenomen in de training van hun werknemers.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Beter nog: gebruik <a href=\"https:\/\/blog.bindy.com\/nl\/de-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">een platform om uw merkstandaarden en -programma&#039;s in alle hotels uit te voeren<\/a>, ongeacht of er franchisenemers zijn of bedrijven. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/hotel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"beef-up-your-staff-training\">Geef je personeelstraining een boost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uw medewerkers spelen een cruciale rol bij het handhaven van de normen van uw hotels, dus zorg ervoor dat uw trainingsprogramma&#039;s kloppen.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Zoals Ling het stelt: &quot;We vinden meestal dat de belangrijkste succesfactor voor een consistente ervaring ervoor zorgt dat al uw medewerkers het belang van een merkgebonden gastervaring begrijpen.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Geef uw medewerkers dus alles wat ze nodig hebben om uitstekende merkambassadeurs en stewards te zijn. Rust ze uit met een handboek met uw richtlijnen, evenals handige hulpmiddelen zoals stapsgewijze handleidingen en <a href=\"https:\/\/blog.bindy.com\/nl\/hotellobby-en-gemeenschappelijke-ruimtes-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">controle lijsten<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VfmuRQSd-JhhWLH4cZoLPOgHaPf5GEqZO9tIOnl40YJBANqp2OxXzdlnchVf0Ce6_zu_QLMmFw6ufqOGLjHzwj3vTA6cPvb_FhFGga3T-ML6zdYZ8ijWuDOOn_niDoEfGQc7ByKQ=s0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Het is ook belangrijk om merktrainingen uit te voeren om ervoor te zorgen dat medewerkers uw hotel met succes belichamen en vertegenwoordigen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Waarom geen interactieve sessies houden die teamleden informeren over het verhaal en de marktpositionering van het hotel? Maar stop er niet mee om hen te vertellen waar het bedrijf voor staat; laat je teamleden meewegen en laat ze het vertellen <em>jij<\/em> wat <em>zij<\/em> denk dat het bij het merk van het bedrijf allemaal om draait. Dit is een goede manier om tweerichtingsgesprekken op gang te brengen en ervoor te zorgen dat iedereen begrijpt waar het hotel voor staat.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consider-cross-training-and-shift-exchanges\">Overweeg cross-training en shift-uitwisselingen&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Training op individueel of brancheniveau is belangrijk, maar als je een stap verder wilt gaan, overweeg dan om cross-training of ploegenuitwisselingsinitiatieven in je hotels te implementeren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Een van de beste manieren waarop een manager operationele consistentie kan implementeren in hotels met meerdere locaties, is door een trainingsprogramma voor meerdere locaties en een uitwisselingsprogramma voor ploegen te implementeren, waarbij belangrijke werknemers worden gedraaid om op verschillende locaties in uw keten te werken&quot;, zegt Baron Christopher Hanson, hoofdadviseur en eigenaar van <a href=\"http:\/\/www.redbaronusa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RedBaronUSA<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Hij vervolgt: \u201cDe grootste fout die hotels maken als het gaat om het handhaven van consistentie, is van ge\u00efsoleerde teams te verwachten die nooit crosstrainen of samenwerken om hetzelfde werk uniform te doen. De enige manier om de ogen en handen van verschillende medewerkers op elke locatie te krijgen, is door ze fysiek naar het werk op verschillende locaties te vervoeren.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Naast het bevorderen van sterkere relaties tussen teamleden, kan het sturen van werknemers om buiten hun thuislocatie te werken ook licht werpen op eventuele problemen die zich voordoen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/hotel\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65934\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/giant_hotel_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_hotel_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65934\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Hanson zullen de meest luidruchtige, wanneer u werknemers door verschillende locaties roteert, &quot;eerlijk eventuele inconsistenties rapporteren voor onmiddellijke aandacht.&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit zal op zijn beurt problemen op de voorgrond plaatsen, zodat u ze eerder vroeger dan later kunt aanpakken.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ensure-consistency-across-physical-and-digital-channels\">Zorg voor consistentie tussen fysieke en digitale kanalen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het handhaven van consistentie gaat niet alleen over het op \u00e9\u00e9n lijn houden van al uw fysieke locaties. Je moet er ook voor zorgen dat de online ervaring van gasten aan jouw eisen voldoet.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Zoals elke branche begint een consistente klantervaring met een authentiek merk met een duidelijke missie en fundamentele pijlers die bepalen hoe ze presteren&quot;, zegt Meredith Kasheta, eigenaar van <a href=\"https:\/\/themmcagency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MMC-bureau<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ze vervolgt: \u201cDie duidelijke missie begint voordat gasten het hotel binnenkomen. Het begint online. Onderzoek meldt dat tussen de 75% en 80%+ van de klanten reizen elektronisch boeken, zonder enige menselijke interactie. Het is absoluut noodzakelijk dat de online klantervaring overeenkomt met wat ze persoonlijk zullen ervaren.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U kunt dit bereiken door ervoor te zorgen dat de belangrijkste branding- of ontwerpelementen die u in uw hotels heeft, ook online aanwezig zijn. De website van uw bedrijf moet het thema en het motief van uw hotels weerspiegelen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als je een digitaal klantenondersteuningsteam hebt, moeten ze goed thuis zijn in je best practices voor branding en communicatie. De manier waarop ze online met gasten omgaan, moet overeenkomen met het gedrag van degenen op uw fysieke locaties.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit is iets dat de Great Wolf Lodge in de praktijk brengt. De chatagenten van de familieresortketen zijn snel en respectvol, zonder overdreven stijf of formeel te zijn - en deze houding is consistent met het gedrag van het hotelpersoneel ter plaatse.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"513\" data-attachment-id=\"58847\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/how-to-keep-your-hospitality-brand-experience-consistent-across-multiple-hotels-and-channels\/cwchat\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/CWChat.png?fit=721%2C528&amp;ssl=1\" data-orig-size=\"721,528\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CWChat\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/CWChat.png?fit=700%2C513&amp;ssl=1\" data-id=\"58847\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/CWChat.png?resize=700%2C513&#038;ssl=1\" alt=\"\" class=\"wp-image-58847\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/CWChat.png?w=721&amp;ssl=1 721w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/CWChat.png?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/CWChat.png?resize=700%2C513&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/CWChat.png?resize=546%2C400&amp;ssl=1 546w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keep-your-tech-stack-in-check\">Houd je tech-stack onder controle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De hardware en software die uw hotels draaiende houden, kunnen een grote invloed hebben op de gastervaring. Zorg er dus voor dat u de juiste oplossingen gebruikt EN dat uw technische stapel over de hele linie hetzelfde is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als u bijvoorbeeld hetzelfde hotelboekingssysteem gebruikt voor al uw locaties, ontstaat er een consistente boekingservaring voor gasten, zodat ze altijd weten wat ze kunnen verwachten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evenzo, als u bepaalde technische voorzieningen of diensten ter plaatse aanbiedt, moet u ernaar streven dit over de hele linie te doen. Als een oplossing zich nog in de testfase bevindt, moet u dit aan uw gasten communiceren om de juiste verwachtingen te scheppen.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Upgrades in technologie of faciliteiten moeten online en ter plaatse worden gedeeld&quot;, zegt Kasheta. &quot;De consistentie wordt verbroken als gasten zelf inchecken op de ene locatie ervaren en niet op de andere zonder aanwijzingen dat de technologie een nieuw programma is of in fasen wordt uitgerold.&quot;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Naast het cre\u00ebren van een uniforme ervaring, maakt het gebruik van dezelfde oplossingen op al uw locaties het verzamelen van gegevens ook eenvoudiger. Bedrijven met meerdere verkooppunten die verschillende software op hun locaties gebruiken, moeten vaak rapporten uit verschillende bronnen samenvoegen, wat vervolgens leidt tot tijdverspilling en menselijke fouten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aan de andere kant kan het hebben van \u00e9\u00e9n hotelbeheersoftware voor alle verkooppunten uw rapportage en analyse stroomlijnen, zodat u effici\u00ebnt kunt inzoomen op hotelprestaties en bruikbare inzichten kunt ontdekken.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gather-feedback-from-your-guests\">Verzamel feedback van uw gasten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wilt u weten of uw initiatieven werken? Krijg feedback rechtstreeks van uw gasten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit is vrij eenvoudig om te doen, en het is iets dat je zelfs op de automatische piloot zou kunnen zetten. Veel hotels sturen e-mails met automatische feedbackverzoeken na het verblijf van de gasten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier is een voorbeeld van Getaway House. Het bericht begint met het bedanken van de gast voor het verblijf in een van de hutten van Getaway en nodigt hen uit om &quot;meningen, reacties, kritieken en observaties&quot; te delen om het bedrijf te helpen de gastervaring te verbeteren.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/y7rX_z9DpOBEQN0qmnj7-2an_L3HGIYqrs4aEEsZLBZZ4oj2OJn4rQAUJ_OCRWwsKMwDTxCiX8jfTEmWm2De3CkkA_D56Dc-jRujKBoAZr4FrvTwSUdiqVj0kCN7jUODO_gzTamA=s0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bekijk de feedback die u regelmatig ontvangt en noteer eventuele terugkerende problemen of klachten, zodat u de juiste actie kunt ondernemen om ze te corrigeren.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conduct-site-visits\">Vastgoedbezoeken uitvoeren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Initiatieven zoals jaarlijkse hotelprestatierapporten door externe diensten en enqu\u00eates kunnen u zeker inzicht geven in hoe uw hotels het doen. Laten we echter niet vergeten hoe belangrijk het is om uw eigen eigendommen en franchisenemers regelmatig fysiek te evalueren.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Zoals Willie Greer, oprichter bij <a href=\"https:\/\/theproductanalyst.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De productanalist<\/a> stelt het: \u201cTenzij u op de locatie bent om te beoordelen of te observeren hoe het systeem presteert, kunt u niet garanderen dat de gastervaring consistent is. Hoeveel protocollen je ook invoert, zonder echt bezoek zie je niet of de protocollen worden nageleefd.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/hotel\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Plan daarom regelmatig locatiebezoeken, zodat u de praktijken en activiteiten van elk hotel kunt inspecteren en evalueren. Maak deze oefening gemakkelijker door een auditoplossing te gebruiken zoals: <a href=\"https:\/\/bindy.com\/products\/retail-audit\/\">Bind.<\/a> Met Bindy kunt u checklists maken en configureren om ervoor te zorgen dat u nooit iets mist bij het uitvoeren van hotelbezoeken. Bovendien kunt u met functies zoals fotobijlagen, datumstempels en gedetailleerde geschiedenissen garanderen dat alle actie-items tijdig worden voltooid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over de auteur:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;is retailexpert, B2B-contentstrateeg en LinkedIn TopVoice. Ze schrijft over trends, tips en best practices waarmee retailers hun omzet kunnen verhogen en klanten beter kunnen bedienen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Als u hotels runt, is ervaring alles. Nu de horeca competitiever is dan ooit, is de beste manier om jezelf te onderscheiden het keer op keer aanbieden van onge\u00ebvenaarde ervaringen. Consistente kwaliteit is immers \u00e9\u00e9n van de redenen waarom de horeca gasten de mogelijkheid kan bieden om voor hotels te kiezen boven AirBnb. Echter, doen\u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/how-to-keep-your-hospitality-brand-experience-consistent-across-multiple-hotels-and-channels\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">Hoe u uw hospitality-merkervaring consistent kunt houden in meerdere hotels en kanalen<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":45802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174188],"tags":[677174208,677174216],"class_list":["post-45800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-3","tag-brand-standards","tag-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Keep Your Hospitality Brand Experience Consistent Across Multiple Hotels and Channels<\/title>\n<meta name=\"description\" content=\"If you\u2019re in the hotel business, you know that experience is everything. 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