{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"cpg-merchandising-checklist-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/cpg-merchandising-checklist-2\/","title":{"rendered":"\u2714\ufe0f CPG-merchandisingchecklist"},"content":{"rendered":"

Gebruik deze voorbeeldcontrolelijst voor CPG-merchandising om uw visual merchandising-programma te maken of bij te werken voor uw winkelpartnerlocaties.<\/p>\n\n\n\n<\/span>\n\n\n\n

Planken<\/strong><\/h2>\n\n\n\n
    \n
  1. Planken zijn gevuld.<\/li>\n\n\n\n
  2. Geen productgaten.<\/li>\n\n\n\n
  3. Er zijn geen ongeautoriseerde items.<\/li>\n\n\n\n
  4. Alle geautoriseerde artikelen zijn op voorraad in het schap.<\/li>\n\n\n\n
  5. Correct schappenplan gebruikt voor locatie en categorie (foto bijvoegen).<\/li>\n\n\n\n
  6. Het aantal "facings" is geschikt om een optimaal aantal verschillende SKU's mogelijk te maken.<\/li>\n\n\n\n
  7. Product is correct "gefronteerd".<\/li>\n\n\n\n
  8. Bewegwijzering en plankwobblers worden effectief en consistent gebruikt met contractuele afspraken.<\/li>\n\n\n\n
  9. Hoeveel nieuwe concurrerende artikelen er in de winkel zijn (foto's van elk artikel bijvoegen).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKU's<\/strong><\/h2>\n\n\n\n
      \n
    1. Is XYZ <\/em>artikel op voorraad?<\/li>\n\n\n\n
    2. Recordprijs van XYZ<\/em> Product.<\/li>\n\n\n\n
    3. Is XYZ<\/em> product in de aanbieding?<\/li>\n\n\n\n
    4. Is de prijs van? XYZ <\/em>artikel juist?<\/li>\n\n\n\n
    5. Is er een bestelling geplaatst door de winkel voor meer XYZ <\/em>Product?<\/li>\n<\/ol>\n\n\n\n

      Promoties in de winkel<\/strong><\/h2>\n\n\n\n
        \n
      1. In-store promoties zijn actueel en in overeenstemming met de contractuele overeenkomst.<\/li>\n\n\n\n
      2. Alle displays in "als nieuw" staat.<\/li>\n\n\n\n
      3. Bulkvloerdisplays zijn correct gepositioneerd en zijn veilig (geen struikelgevaar).<\/li>\n\n\n\n
      4. Stand-alone displays worden onderhouden en gevuld.<\/li>\n\n\n\n
      5. Speciale "bakken" en displays zijn duidelijk ondertekend, prijzen gepost en gepositioneerd in hotspot-zones.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Personeel<\/strong><\/h2>\n\n\n\n
          \n
        1. Medewerkers weten bij vragen waar onze producten zich in de winkel bevinden.<\/li>\n\n\n\n
        2. Medewerkers demonstreren productkennis wanneer daarom wordt gevraagd.<\/li>\n\n\n\n
        3. Het personeel is bekend met ons merk en heeft een adequate producttraining gekregen.<\/li>\n<\/ol>\n\n\n\n

          backstock<\/strong><\/h2>\n\n\n\n
            \n
          1. Product is netjes bewaard.<\/li>\n\n\n\n
          2. Product bewijst rotatie om verlies na de vervaldatum te voorkomen.<\/li>\n\n\n\n
          3. Verlopen product wordt afgehandeld volgens het beleid.<\/li>\n<\/ol>\n\n\n\n

            Raadpleeg onze gids voor meer informatie over het maken van een auditprogramma:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Gebruik deze voorbeeld CPG Merchandising Checklist om uw visuele merchandisingprogramma te maken of bij te werken op uw retailpartnerlocaties. Planken SKU's In-store promoties Personeel Backstock Voor meer informatie over het maken van een auditprogramma, zie onze gids:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f 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