{"id":2257,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T19:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2257"},"modified":"2025-08-20T11:01:15","modified_gmt":"2025-08-20T15:01:15","slug":"checklist-voor-wijn-bier-en-sterke-drank-retailers","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/checklist-for-wine-beer-and-spirits-retailers\/","title":{"rendered":"\u2714\ufe0fChecklist voor detailhandelaren in wijn, bier en sterke drank"},"content":{"rendered":"

Gebruik deze voorbeeldchecklist voor wijn-, bier- en sterke drankverkopers om uw activiteiten en merchandisingprogramma's in uw winkellocaties te maken of bij te werken.<\/p>\n\n\n\n

Checklists zorgen ervoor dat wijn, bier en sterke drank worden verhandeld en verkocht in overeenstemming met de bedrijfsnormen en -voorschriften. Regelmatige audits helpen retailers en distributeurs proactief te zijn en problemen aan te pakken voordat ze grote problemen worden. Audits hebben ook de neiging om kosten te besparen en de verkoop te stimuleren.<\/p>\n\n\n\n

Hieronder een lijst met criteria voor het controleren van wijn-, bier- en sterke drankwinkels.<\/p>\n\n\n\n<\/span>\n\n\n\n

Buitenkant winkel \u2013 Algemeen<\/strong><\/h2>\n\n\n\n
    \n
  1. Bewegwijzering is actueel, in goede staat en voldoet aan de contractuele eisen.<\/li>\n\n\n\n
  2. Bewegwijzering op de stoep weerspiegelt de huidige promotie, is duidelijk zichtbaar voor passerende auto's en voetgangers, blokkeert het voetgangersverkeer niet.<\/li>\n\n\n\n
  3. Ramen zijn schoon, actueel en voldoen aan de contractuele vereisten.<\/li>\n\n\n\n
  4. Winkelwagentjes zijn schoon en netjes en goed bereikbaar.<\/li>\n\n\n\n
  5. De bewegwijzering van de winkeltijden is duidelijk geplaatst.<\/li>\n\n\n\n
  6. Bord van alcohol vereist bewegwijzering is duidelijk geplaatst.<\/li>\n<\/ol>\n\n\n\n

    Buitenkant winkel - Veiligheid en beveiliging<\/strong><\/h2>\n\n\n\n
      \n
    1. Parkeerplaatsen, ingangen en ontvangstruimten zijn vrij van puin en goed verlicht.<\/li>\n\n\n\n
    2. De ontvangstruimte is vergrendeld en beveiligd wanneer deze niet in gebruik is.<\/li>\n\n\n\n
    3. Camera's zijn in werkende staat.<\/li>\n<\/ol>\n\n\n
      \n
      \"\"<\/a><\/figure>\n<\/div>\n\n\n

      Winkelinterieur \u2013 Algemeen<\/strong><\/h2>\n\n\n\n
        \n
      1. Winkel is goed verlicht en muziek is op een passend niveau.<\/li>\n\n\n\n
      2. Gangpaden zijn vrij van puin en op de juiste afstand van elkaar geplaatst.<\/li>\n\n\n\n
      3. Muren, plafonds en armaturen zijn schoon en onderhouden.<\/li>\n\n\n\n
      4. Displaymaterialen, rekken en oppervlakken zijn stof- en schilfervrij.<\/li>\n\n\n\n
      5. Koelkasten zijn op de juiste temperatuur.<\/li>\n\n\n\n
      6. Beveiligingscases voor waardevolle items zijn zichtbaar voor medewerkers en goed beveiligd.<\/li>\n\n\n\n
      7. Afdelingen (wijn, sterke drank, bier) zijn duidelijk gedefinieerd en ge\u00efdentificeerd. Alle borden zijn in goede staat.<\/li>\n\n\n\n
      8. Proefruimtes zijn ge\u00efdentificeerd, schoon en gemakkelijk toegankelijk voor verkopers en klanten.<\/li>\n\n\n\n
      9. De recyclingruimte is schoon, vrij van vuil en geurloos.<\/li>\n\n\n\n
      10. toiletten<\/a> zijn schoon, gevuld en regelmatig onderhouden.<\/li>\n<\/ol>\n\n\n\n

        Merchandising<\/strong><\/h2>\n\n\n\n
          \n
        1. Merchandising kalender is up-to-date en er wordt gebruik gemaakt van het juiste planogram.<\/li>\n\n\n\n
        2. Seizoensdisplays zijn gemakkelijk toegankelijk en goed gevuld.<\/li>\n\n\n\n
        3. Wanddisplays en eindkappen worden effectief gebruikt en voldoen aan de contractuele eisen.<\/li>\n\n\n\n
        4. Items met een hoog volume en een lage marge worden aan de achterkant geplaatst.<\/li>\n\n\n\n
        5. Impulshotspots (bij de hoofdingang en POS) worden strategisch gebruikt voor SKU's met een hoge marge en impuls.<\/li>\n<\/ol>\n\n\n
          \n
          \"Bindy<\/a><\/figure>\n<\/div>\n\n\n

          rekken<\/strong><\/h2>\n\n\n\n
            \n
          1. Planken zijn gevuld (geen productgaten) en het product is correct geplaatst.<\/li>\n\n\n\n
          2. Aantal \u201cfacings\u201d is contractueel compliant.<\/li>\n\n\n\n
          3. Alle producten zijn correct geprijsd.<\/li>\n\n\n\n
          4. Er is een passende combinatie tussen alcoholische dranken en gratis producten (glaswerk, geschenkverpakkingen, voedsel).<\/li>\n<\/ol>\n\n\n\n

            Personeel<\/strong><\/h2>\n\n\n\n
              \n
            1. Medewerkers zien er professioneel uit en zijn gemakkelijk te herkennen.<\/li>\n\n\n\n
            2. Winkel is geschikt voor tijd van de dag en seizoen.<\/li>\n\n\n\n
            3. Medewerkers begroeten, betrekken en doen zelfverzekerde productaanbevelingen aan klanten.<\/li>\n\n\n\n
            4. Alle medewerkers houden zich aan het beleid voor het controleren van identiteitsbewijzen.<\/li>\n\n\n\n
            5. Het personeel op de kassa begroet klanten, werkt effici\u00ebnt en zorgt voor verkoop.<\/li>\n\n\n\n
            6. Leiderschap heeft doelen gesteld en gecommuniceerd.<\/li>\n\n\n\n
            7. Personeel heeft voldoende product opleiding<\/a>.<\/li>\n<\/ol>\n\n\n\n

              \"\"<\/a><\/h1>\n\n\n\n

              Achterkamer<\/strong><\/h2>\n\n\n\n
                \n
              1. Achterkamer is goed georganiseerd en schoon.<\/li>\n\n\n\n
              2. Het personeel heeft gemakkelijk toegang tot het product om bij te vullen.<\/li>\n\n\n\n
              3. Beschadigd\/verouderd heeft een aangewezen gebied.<\/li>\n<\/ol>\n\n\n\n

                Binnenlandse veiligheid en beveiliging<\/strong><\/h2>\n\n\n\n
                  \n
                1. Winkel volgt openings- en sluitingsprotocollen.<\/li>\n\n\n\n
                2. Alarm is getest en werkt.<\/li>\n\n\n\n
                3. Extra sleutels worden in de kluis bewaard en niet weggelaten.<\/li>\n\n\n\n
                4. Alle deursloten zijn in goede staat.<\/li>\n\n\n\n
                5. Het personeel is op de hoogte van het brandevacuatieplan en de routes.<\/li>\n\n\n\n
                6. De winkelleiding houdt regelmatig veiligheidsvergaderingen.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

                  Gebruik deze voorbeeldchecklist voor wijn-, bier- en sterke drankverkopers om uw activiteiten en merchandisingprogramma's in uw winkellocaties te maken of bij te werken. Checklists zorgen ervoor dat wijn, bier en sterke drank worden verhandeld en verkocht in overeenstemming met de bedrijfsnormen en -voorschriften. Regelmatige audits helpen retailers en distributeurs proactief te zijn en problemen aan te pakken voordat ze groot worden... Lees verder \u2714\ufe0fChecklist voor detailhandelaren in wijn, bier en sterke drank<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":23193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,677174189],"tags":[560804030,125372551,560804021,69439156,21981646],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-wine-beer-spirits","tag-beer-merchandising","tag-beer-retail","tag-liquor-merchandising","tag-wine-merchandising","tag-wine-retail"],"yoast_head":"\n\u2714\ufe0f 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Gebruik deze voorbeeldchecklist voor winkelactiviteiten om winkelnormen of operationele programma's voor al uw locaties te cre\u00ebren of bij te werken. 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Schappen: De schappen zijn gevuld. Geen gaten in de producten. Er zijn geen ongeautoriseerde artikelen. Alle geautoriseerde artikelen zijn op de schappen aanwezig. 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