{"id":1978,"date":"2021-07-28T15:15:00","date_gmt":"2021-07-28T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1978"},"modified":"2024-09-12T12:28:52","modified_gmt":"2024-09-12T16:28:52","slug":"waarom-het-vierde-kwartaal-cruciaal-is-voor-de-detailhandel","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/why-the-4th-quarter-is-critical-to-retail\/","title":{"rendered":"Waarom het 4e kwartaal van cruciaal belang is voor de detailhandel"},"content":{"rendered":"

Het 4e kwartaal is essentieel voor het bedrijfsresultaat van een retailer. Het is de grootste kwartaal<\/a> voor detailhandelsverkopen in de Verenigde Staten. Bovendien meldt meer dan een derde van de kleine bedrijven in de Verenigde Staten dat: Q4 is de meest winstgevende tijd van het jaar<\/a>. Q4 is een kans die een detailhandel gewoon niet kan laten liggen.<\/p>\n\n\n\n

De drukste winkeldagen <\/strong><\/h1>\n\n\n\n

De 10 drukste winkeldagen van het jaar vallen tussen Black Friday en eind december:<\/p>\n\n\n\n

    \n
  1. November - Black Friday (dag na Thanksgiving)<\/li>\n\n\n\n
  2. November \u2014 zaterdag na Thanksgiving<\/li>\n\n\n\n
  3. December \u2014 Cybermaandag (maandag na Thanksgiving)<\/li>\n\n\n\n
  4. December \u2014 Eerste zaterdag in december<\/li>\n\n\n\n
  5. December \u2014 Tweede zaterdag in december<\/li>\n\n\n\n
  6. December \u2014 vrijdag voor Kerstmis<\/li>\n\n\n\n
  7. December \u2014 Super Saturday (zaterdag voor Kerstmis)<\/li>\n\n\n\n
  8. December \u2014 Derde zaterdag in december<\/li>\n\n\n\n
  9. December \u2014 zondag voor Kerstmis<\/li>\n\n\n\n
  10. December \u2014 Dag na Kerstmis<\/li>\n<\/ol>\n\n\n\n

    Het grootste kwartaal voor detailhandelsverkopen<\/h2>\n\n\n\n

    Het \u201cGouden kwartaal\u201d omvat de maanden tussen oktober en december, ook wel bekend als \u201chet vakantieseizoen\u201d. Ze omvatten consumentenbestedingsvakanties en vieringen zoals Halloween, Thanksgiving, Chanoeka, Kwanzaa en Kerstmis.<\/p>\n\n\n\n

    In het 4e kwartaal komen klanten naar uw winkels, niet om te bladeren, maar om geld uit te geven.<\/p>\n\n\n\n

    Zijn uw winkels er klaar voor?<\/p>\n\n\n

    \n
    \"\"<\/a><\/figure>\n<\/div>\n\n\n

    Hoe te profiteren van het 4e kwartaal?<\/h2>\n\n\n\n

    Om te profiteren van het 4e kwartaal, verkoop en winst te stimuleren, moeten uw merchandising- en winkelprogramma's zijn uitgevoerd, op tijd, volledig, in elke winkel<\/a>.<\/p>\n\n\n\n

    Het succes van de merchandising-, operatie- en verliespreventieprogramma's van een retailer hangt af van de uitvoering van de winkel.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Uitvoering in de winkel maakt de theorie op het hoofdkantoor werkelijkheid op het terrein. Uitvoering in de winkel \u201cmaakt het waar\u201d. Execution helpt winkels om de visie, verkoop- en winstdoelstellingen van het merk te realiseren.<\/p>\n\n\n\n

    Ga hier vandaag nog mee aan de slag voorbereidingsgids voor de vakantie<\/a>.<\/p>\n\n\n\n

    Maak het 4e kwartaal zo winstgevend en succesvol als het kan zijn. Focus op tijdige uitvoering van winkelprogramma's.<\/p>\n\n\n\n

    Veel geluk!<\/p>","protected":false},"excerpt":{"rendered":"

    Het 4e kwartaal is essentieel voor het bedrijfsresultaat van een retailer. Het is het grootste kwartaal voor detailhandelsverkopen in de Verenigde Staten. Bovendien meldt meer dan een derde van de kleine bedrijven in de Verenigde Staten dat het vierde kwartaal de meest winstgevende tijd van het jaar is. Q4 is een kans die een detailhandel gewoon niet kan laten liggen. De \u2026 Lees verder Waarom het 4e kwartaal van cruciaal belang is voor de detailhandel<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[383371,15607,914202,28180257],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-black-friday","tag-christmas","tag-q4","tag-store-audit"],"yoast_head":"\nWhy the 4th Quarter is Critical to Retail<\/title>\n<meta name=\"description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. 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Hoewel Kerstmis belangrijk is voor fysieke retailers (verantwoordelijk voor meer dan $1 biljoen aan uitgaven aan decoraties, feesten, eten en cadeaus alleen al in de VS), betekent een succesvol vierde kwartaal...","rel":"","context":"In "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6569,"url":"https:\/\/blog.bindy.com\/nl\/5-not-to-be-ignored-shopper-demographics-for-q4\/","url_meta":{"origin":1978,"position":1},"title":"5 niet te negeren shopperdemografie\u00ebn voor het vierde kwartaal","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Het vierde kwartaal is het drukste verkoopseizoen voor retailers. Dit betekent meer consumenten in uw winkels en restaurants. Dit is een kans om te verkopen en merkbekendheid te cre\u00ebren bij consumentengroepen waarmee u normaal gesproken in andere periodes van het jaar geen contact hebt. Grijp deze kans om uw...","rel":"","context":"In "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/nl\/boosting-holiday-sales-visual-merchandising-tips-for-the-golden-quarter\/","url_meta":{"origin":1978,"position":2},"title":"De verkoop van feestdagen stimuleren: visuele merchandisingtips voor de Gouden Kwartier","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"De fysieke winkelverkoop blijft het grootste deel van de omzet uitmaken tijdens de feestdagen. En elke retailer weet dat. Daarom zien we al hints van kerst- en andere winteraanbiedingen in de winkels sluipen zodra de eerste bladeren bruin worden. Dus hoe onderscheid je je merk en je...","rel":"","context":"In "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6740,"url":"https:\/\/blog.bindy.com\/nl\/7-holiday-merchandising-examples-to-win-over-q4-shoppers\/","url_meta":{"origin":1978,"position":3},"title":"7 voorbeelden van kerstmerchandising om klanten in het vierde kwartaal voor zich te winnen","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"We zitten in het vierde kwartaal en u weet wat dat betekent: een paar van de belangrijkste feestdagen van het jaar \u2013 Halloween, Thanksgiving, Chanoeka en Kerstmis \u2013 staan voor de deur. De National Retail Federation voorspelt een omzetgroei van 41 tot 61 miljoen ton, boven de groei van 3,61 miljoen ton v\u00f3\u00f3r de pandemie. Er zijn zeker redenen...","rel":"","context":"In "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6677,"url":"https:\/\/blog.bindy.com\/nl\/un-boo-lievable-halloween-strategies-for-retailers\/","url_meta":{"origin":1978,"position":4},"title":"Un-BOO-lievable Halloween-strategie\u00ebn voor retailers","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Halloween is inmiddels een enorm commercieel feest. Volgens de National Retail Federation (NRF) is 73% van plan dit jaar tot $4,1 miljard uit te geven aan kostuums, $3,9 miljard aan decoraties en $2,7 miljard aan snoep. 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