{"id":1267,"date":"2023-07-10T15:15:00","date_gmt":"2023-07-10T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1267"},"modified":"2025-09-03T12:28:15","modified_gmt":"2025-09-03T16:28:15","slug":"uitvoeringsdoel-reikwijdte-en-beste-praktijken","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/store-execution-purpose-scope-and-best-practices\/","title":{"rendered":"\u2b50 Wat is retail-uitvoering? Doel, reikwijdte en best practices."},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Retail-uitvoering is de reeks praktijken en ondersteunende technologie\u00ebn die verantwoordelijk zijn voor de volledige en tijdige implementatie van winkelprogramma&#039;s, -normen en -richtlijnen op winkelniveau.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Een effectieve uitvoering van retail en hospitality vereist in de eerste plaats bepaalde componenten&nbsp;<a href=\"https:\/\/blog.bindy.com\/nl\/winkelcommunicatie-en-uitvoering-een-uitgebreide-gids-voor-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">communicatie<\/a>, seconde&nbsp;<a href=\"https:\/\/blog.bindy.com\/nl\/wat-is-retail-taakbeheer\/\" target=\"_blank\" rel=\"noreferrer noopener\">taak beheer<\/a>, en derde <a href=\"https:\/\/blog.bindy.com\/nl\/de-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">audits\/beoordelingen<\/a>. In dit artikel concentreren we ons op het doel, de reikwijdte en de best practices van retailuitvoering. Het beoogde publiek bestaat uit merchandisers, professionals in de detailhandel, professionals op het gebied van verkoop, fabrikanten van consumentenverpakte goederen en groothandelaren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laten we erin duiken.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<h2 class=\"wp-block-heading\">Het doel en de reikwijdte van de uitvoering van de detailhandel<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Doel<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Het doel van winkeluitvoering is ervoor te zorgen dat merchandising-, operatie- en verliespreventieprogramma&#039;s op tijd en volledig op alle locaties worden ge\u00efmplementeerd. Van winkeluitvoering is bekend dat het de verkoop stimuleert, kosten verlaagt, risico&#039;s verlaagt en de klanttevredenheid verhoogt.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>ROI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De voordelen van retail executie zijn aanzienlijk. Door bijvoorbeeld deadlines te halen, het aanvullen van de voorraad en het uitvoeren van displays en marketingplannen, kunnen retailers dezelfde winkelomzet verhogen met: <a href=\"https:\/\/risnews.com\/store-execution-versus-chaos-battle-plan\" target=\"_blank\" rel=\"noopener noreferrer\">3.7%<\/a>!<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Domein<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De reikwijdte van de uitvoering van de detailhandel wordt grotendeels bepaald door de afdelingen op het hoofdkantoor die verantwoordelijk zijn voor de belangrijkste winkelfuncties: <a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a>, activiteiten, <a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/verlies-preventie\/\" target=\"_blank\" rel=\"noreferrer noopener\">verlies preventie<\/a> en training.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?_t=1725543683\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-300x210.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-768x538.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-18x12.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-700x490.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000-571x400.png 571w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Uitvoering van merchandising<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De uitvoering van merchandising bestaat voornamelijk uit de uitvoering van het schap. Dat wil zeggen, schappenplannen en prijzen, evenals de uitvoering van seizoensprogramma&#039;s en promoties. Dit omvat winkelsignalisatie, speciale displays en advertenties, seizoensgebonden prijzen en labels en het bewustzijn van verkoopmedewerkers en naleving van in-store-programma&#039;s.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>ROI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De totale kosten van suboptimale merchandising voor de Amerikaanse industrie bedragen ongeveer <a href=\"https:\/\/blog.bindy.com\/nl\/the-cost-of-non-compliance\/\">1% van bruto productverkopen<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?_t=1726240200\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Verwijs naar de<a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/gezondheid-en-veiligheid\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a><a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Merchandising categorie<\/a>&nbsp;voor checklists, how-to&#039;s en best practices voor merchandising.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Verlies preventie<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verliespreventie is gericht op activabescherming, geldverwerking, fysieke beveiliging (camera&#039;s, kluizen, kluisjes, enz ...) en nauwkeurige financi\u00eble rapportage.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>ROI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gemiddeld verliezen detailhandelaren 1,5% aan bruto-omzet, waardoor ze jaarlijks \u2018krimpen\u2019. Bijgevolg beschermt een auditprogramma voor verliespreventie uw bedrijfsresultaten.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png?_t=1726240226\" alt=\"\" class=\"wp-image-59816\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Verwijs naar de&nbsp;<a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/verlies-preventie\/\" target=\"_blank\" rel=\"noopener\">Categorie verliespreventie<\/a>&nbsp;voor checklists, how-to&#039;s en best practices voor verliespreventie.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/loss_prevention_works_here_800.png\" alt=\"\" class=\"wp-image-12450\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Activiteiten<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">District-\/cluster-\/verkoopmanagers worden blootgesteld aan elk facet van de winkelactiviteiten. Ze spelen een cruciale rol in het langetermijnsucces van een detailhandelsbedrijf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naast hun gedeelde (of volledige) verantwoordelijkheid voor de uitvoering van merchandising en het voorkomen van verlies, inspecteren en adviseren ze ook over het algemene uiterlijk, presentatie, netheid, klantenservice, achterkant van de winkel, winkelveiligheid, aanwerving, financi\u00ebn, training en meer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>ROI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zorg ervoor dat normen worden begrepen en ge\u00efmplementeerd, dat producten correct worden bereid en weergegeven en dat de algemene presentatie, netheid, ordelijkheid en veiligheid van de winkel bevorderlijk zijn voor een positieve klantervaring.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Facetten van winkeluitvoering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Winkeluitvoering is veelzijdig en bestaat uit een aantal deelgebieden. Hier zijn vier facetten van winkeluitvoering.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Communicatie<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In plaats van te behandelen dat operationele procedures en controleerbare items twee aparte onderdelen zijn, kunt u uw aanpak omschakelen naar \u2018inspecteren wat u verwacht\u2019. Behandel de standaard die wordt gedocumenteerd en gecommuniceerd als dezelfde standaard die wordt gebruikt voor de <a href=\"https:\/\/blog.bindy.com\/nl\/wat-is-een-retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditie<\/a>, verificatie en <a href=\"https:\/\/blog.bindy.com\/nl\/het-machtige-actieplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">correctie<\/a>. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Communicatie en uitvoering van programma&#039;s en standaarden bevinden zich op hetzelfde spectrum. Succesvolle merken <a href=\"https:\/\/blog.bindy.com\/nl\/de-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">bouw workflows rond het principe van continu leren en validatie<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/products\/communication\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?_t=1726240254\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voor meer details, zie: <a href=\"https:\/\/blog.bindy.com\/nl\/winkelcommunicatie-en-uitvoering-een-uitgebreide-gids-voor-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecommunicatie: een uitgebreide gids voor detailhandel en horeca<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Retail-audit<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/nl\/de-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audit om ervoor te zorgen dat programma&#039;s en standaarden op tijd en volledig worden ge\u00efmplementeerd op alle (toepasselijke) locaties<\/a>. Vergeet niet om afwijkingen te noteren. Het allerbelangrijkste: wijs verantwoordelijkheden toe in de <a href=\"https:\/\/blog.bindy.com\/nl\/het-machtige-actieplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">actieplan, zodat u de oplossing kunt volgen en monitoren<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoewel individuele situaties vari\u00ebren, behandelt een operationele retailaudit vaak enkele of alle van de volgende gebieden:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Buitenkant winkel<\/li>\n\n\n\n<li>Presentatie en Merchandising<\/li>\n\n\n\n<li>Producten en voorbereiding<\/li>\n\n\n\n<li>Service en snelheid van service<\/li>\n\n\n\n<li>Personeel en opleiding<\/li>\n\n\n\n<li>Apparatuur<\/li>\n\n\n\n<li>Beveiliging, geldverwerking en verliespreventie<\/li>\n\n\n\n<li>Drive-in (indien van toepassing)<\/li>\n\n\n\n<li>Promoties<\/li>\n\n\n\n<li>Achterkant van de winkel en inventaris<\/li>\n\n\n\n<li>Toiletten<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voor meer informatie over retailaudits verwijzen wij u naar:&nbsp;<a title=\"Een checklist voor retailaudits maken\" href=\"http:\/\/blog.bindy.com\/nl\/2011\/04\/21\/building-a-retail-checklist\/\">Een controlelijst voor detailhandelsaudits maken<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Taak beheer<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/nl\/wat-is-retail-taakbeheer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taakbeheer voor detailhandel<\/a>&nbsp;is het proces voor het beheren van taken, waaronder prioriteit, vervaldatum, gedetailleerde distributie naar geselecteerde ontvangers, verificatiefoto&#039;s, tracking en realtime rapportage. Taakbeheer helpt retail- en horecamerken specifieke doelen te bereiken door de distributie van bruikbare en traceerbare verzoeken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Rapporten<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uitvoering houdt in dat er rapportages beschikbaar zijn om precies bij te houden wat is afgerond en wat nog openstaat. Bovenal moeten rapporten trends identificeren en onaanvaardbare zaken herhalen. Bovendien moeten rapporten patronen kunnen vinden en gemakkelijk de beste en slechtste functionele gebieden, regio&#039;s, winkels en\/of operators\/managers kunnen identificeren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technologie voor winkeluitvoering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mocht u winkeluitvoeringssoftware kopen of <a href=\"https:\/\/blog.bindy.com\/nl\/operationele-software-moet-u-kopen-of-bouwen\/\" target=\"_blank\" rel=\"noreferrer noopener\">bouw je eigen<\/a>?  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sommige retail- en horecamerken hebben intern een workflow ontwikkeld. Het houdt meestal in <a href=\"https:\/\/blog.bindy.com\/nl\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel\u2122, e-mail, telefoongesprekken<\/a> en een grote hoeveelheid menselijk zweet om de verzamelde gegevens te verzamelen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?_t=1724873784\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De factoren die uw beslissing moeten bepalen, zijn de volgende:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Kosten<\/li>\n\n\n\n<li>Rendement op investering<\/li>\n\n\n\n<li>Time-to-market en<\/li>\n\n\n\n<li>De waarde en voordelen die u zult halen uit de software die u hebt gekozen.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Een volledige discussie over de economie van kopen versus het bouwen van uw audittool is beschikbaar op: <a href=\"https:\/\/blog.bindy.com\/nl\/retail-audit-software-should-you-buy-or-build\/\">Retail-auditsoftware: kopen versus bouwen<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-11-800.png\" alt=\"\" class=\"wp-image-7425\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Intern uitvoeren of uitbesteden?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sommige bedrijven, zoals <a title=\"Software voor retailaudit en winkeluitvoering\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a>, verkopen kant-en-klare mobiele en tabletvriendelijke software voor detailhandelaren, fabrikanten en groothandelaren om hun programma&#039;s uit te voeren, hun eigen winkels te controleren en intern taken toe te wijzen. Andere bedrijven bieden een \u2018merchandisingservice\u2019 aan, vergelijkbaar met a <a href=\"https:\/\/blog.bindy.com\/nl\/mystery-shoppers-versus-door-districtmanagers-geleide-audits\/\" target=\"_blank\" rel=\"noreferrer noopener\">mystery shopper-service<\/a>en stuur personen onder contract om uw winkels te controleren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit zijn de verschillen:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intern uitvoeren<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U dient audits intern uit te voeren als u daartoe de middelen heeft, de kwaliteit wilt controleren en\/of een kerncompetentie als winkeluitvoering niet wilt uitbesteden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uitvoering uitbesteden<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U moet audits extern uitvoeren (uitbesteden), als u intern niet over de middelen beschikt en u zich geen zorgen maakt over de kwaliteit en betrouwbaarheid van een uitbestede dienst.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?_t=1724873662\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices voor winkeluitvoering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Winkeluitvoering kan worden bereikt door te focussen op 10 kernprincipes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Helderheid<\/li>\n\n\n\n<li>Context<\/li>\n\n\n\n<li>Illustratie<\/li>\n\n\n\n<li>Toegang<\/li>\n\n\n\n<li>Deelname<\/li>\n\n\n\n<li>Actieplan<\/li>\n\n\n\n<li>Continu lerende<\/li>\n\n\n\n<li>Mensen en gereedschappen<\/li>\n\n\n\n<li>Hoge verwachtingen<\/li>\n\n\n\n<li>iteraties<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voor een beschrijving van elk verwijzen wij u naar: <a href=\"https:\/\/blog.bindy.com\/nl\/ten-ways-to-achieve-compliance\/\">Tien manieren om de uitvoering in de winkel te verbeteren<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De definitieve gids voor retailaudits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als laatste, als je meer wilt weten over audits, dan is dit <a href=\"https:\/\/blog.bindy.com\/nl\/retail-audits-de-definitieve-gids\/\" target=\"_blank\" rel=\"noopener\">uitgebreide gids voor retailaudits<\/a> is voor retailers met meerdere units is voor jou. Deze gids is bedoeld voor detailhandelaren in sectoren zoals restaurants, buurtwinkels, apotheken, spa&#039;s en klinieken, telecommunicatie en alcoholhandelaren. Op dezelfde manier helpt deze gids parkeerexploitanten en fabrikanten of distributeurs van verpakte consumentengoederen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als u gegevens in winkels moet verzamelen of valideren, is deze definitieve gids voor retailaudits iets voor u!<\/p>","protected":false},"excerpt":{"rendered":"<p>Retailuitvoering is de set van praktijken en faciliterende technologie\u00ebn die verantwoordelijk zijn voor de volledige en tijdige implementatie van winkelprogramma&#039;s, normen en richtlijnen op winkelniveau. Effectieve retail- en hospitality-uitvoering vereist bepaalde componenten, eerste communicatie, tweede taakbeheer en derde audits\/beoordelingen. In dit bericht richten we ons op het doel, de reikwijdte en de beste praktijken van \u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/store-execution-purpose-scope-and-best-practices\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">\u2b50 Wat is retail-uitvoering? Doel, reikwijdte en best practices.<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Store Execution: Purpose, Scope And Best Practices","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174232,677174231],"tags":[55665360,22621804,209029600,49155774,677174032,20386393],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-task-management","category-retail-execution","tag-retail-audit-2","tag-retail-execution","tag-retail-execution-software","tag-retail-task-management-2","tag-retail-task-management-software","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50 What is retail Execution? 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