{"id":1224,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1224"},"modified":"2024-11-28T14:54:14","modified_gmt":"2024-11-28T19:54:14","slug":"merchandising-audits-doel-reikwijdte-en-methoden","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/merchandising-audits-purpose-scope-and-methods\/","title":{"rendered":"Merchandising-audits: doel, reikwijdte en methoden"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noopener noreferrer\">Negentig procent<\/a> van de aankoopbeslissingen zijn alleen gebaseerd op het uiterlijk! Bovendien, terwijl productbedrijven gemiddeld \u20ac <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noopener noreferrer\">19%<\/a> van hun budget voor promotiecampagnes, wordt minder dan 40% aan displays correct uitgevoerd. Als je in merchandising of de uitvoering van merchandising niet slaagt, loop je verkoop mis, punt uit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gebruik merchandising-audits om ervoor te zorgen dat uw displays op hun plaats zijn, uw schappen vol zijn en uw winkels klaar zijn om te verkopen. Als u een merchandiser, retail operations professional, area sales professional bent, <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener noreferrer\">verpakte consumentengoederen<\/a> fabrikant of groothandel met product op fysieke locaties, dit artikel is voor jou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laten we erin duiken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doel en reikwijdte van merchandisingaudits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ten eerste vallen merchandising-audits in drie brede categorie\u00ebn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Plankaudits<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deze categorie omvat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Naleving van het schappenplan. Juiste positie op de plank. Correct aantal facings. Geen product &quot;gaten&quot;. Geen uit voorraad.<\/li>\n\n\n\n<li>Prijzen. Correcte prijs weergegeven per markt en categorie. Correct etiket gebruikt.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><b>Audits van seizoensprogramma&#039;s en promoties<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deze categorie omvat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bewegwijzering in de winkel<\/li>\n\n\n\n<li>Speciale displays en advertenties<\/li>\n\n\n\n<li>Seizoensgebonden prijzen en labels<\/li>\n\n\n\n<li>Training, bewustwording en naleving van het winkelprogramma van verkoopmedewerkers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In deze brede categorie\u00ebn betekent naleving dat aan een bepaalde reeks normen wordt voldaan binnen een bepaald tijdsbestek (duur van het programma) op bepaalde locaties (seizoensprogramma&#039;s worden mogelijk niet consistent op alle markten uitgevoerd, dus de mogelijkheid om bepaalde normen op bepaalde locaties is essentieel).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Helaas is naleving van merchandising alleen geen garantie dat een merchandisingprogramma een succes wordt op winkelniveau. Om deze reden moeten merchandisers naar het grote geheel kijken en voor elke winkel vragen: &quot;Zouden shoppers hier winkelen?&quot;. Om deze reden zullen we een andere niet-merchandising-categorie toevoegen aan onze lijst met merchandising-auditcategorie\u00ebn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3.&nbsp;<\/b><b>Audits van algemeen voorkomen, presentatie, netheid en winkelveiligheid<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Het beste merchandisingprogramma, zelfs als het op tijd en volledig wordt ge\u00efmplementeerd, zal volledig ineffectief zijn als het winkelend publiek geen voet in de winkel zet. Als bijvoorbeeld de algemene presentatie, netheid, ordelijkheid of veiligheid van de winkel niet bevorderlijk is voor een positieve klantervaring, dan zullen klanten niet in uw winkel winkelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarom mogen merchandising-audits niet in een vacu\u00fcm worden uitgevoerd. Terwijl uw districtmanagers, verkopers of andere middelen in de winkel zijn, kunt u ze een of meer audits laten uitvoeren op algemene operationele factoren. Audits waren bijvoorbeeld gericht op: <a href=\"https:\/\/blog.bindy.com\/nl\/checklist-voor-winkelactiviteiten\/\" target=\"_blank\" rel=\"noopener noreferrer\">algemene netheid<\/a>, <a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/gezondheid-en-veiligheid\/\" target=\"_blank\" rel=\"noreferrer noopener\">gezondheid en veiligheid<\/a>, of <a href=\"https:\/\/blog.bindy.com\/nl\/categorie\/verlies-preventie\/\" target=\"_blank\" rel=\"noreferrer noopener\">verlies preventie<\/a> om er een paar te noemen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Het hoeft niet veel tijd te kosten om deze aanvullende audits\/inspecties uit te voeren. En ze helpen een completer beeld te schetsen dat enige context geeft aan uw merchandisingprogramma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methoden voor het uitvoeren van merchandising-audits<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Alle winkels controleren<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De merchandisingaudit zou idealiter in alle winkels moeten plaatsvinden. Als dit niet mogelijk is, kies dan een representatieve set. Het is belangrijk om winkels te kiezen die echt uw verschillende markten (geografie, sociaaleconomische factoren, enz.) en winkelformaten vertegenwoordigen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zorg ervoor dat ze gebeuren!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">software<\/a> of service die u gebruikt, moet u precies kunnen vertellen wie wel en niet audits heeft gedaan en waar. Ga er niet vanuit dat er audits worden uitgevoerd, maar zorg voor meetbare bewijzen en gedetailleerde rapporten. Tijdstempels en foto&#039;s liegen niet, pak ze!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zorg ervoor dat problemen worden aangepakt! Een audit heeft meer waarde als niet-conforme problemen worden aangepakt en verholpen. Opnieuw, <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">software<\/a> zou je hierbij moeten helpen. Software zoals <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a> laat zien wat is toegewezen en aan wie, wat niet is opgelost en wat te laat is. Verander de audit in een middel voor verbetering en los problemen op voordat ze het succes van het merchandisingprogramma in gevaar brengen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audits zijn een leerkans<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Geen enkele winkel vindt het leuk om &quot;gecontroleerd&quot; of &quot;ge\u00efnspecteerd&quot; te worden... totdat je de winkel iets teruggeeft! Het woord &#039;audit&#039; of &#039;inspectie&#039; stuit in eerste instantie vaak op weerstand. Maar het hoeft niet zo te zijn. Geef iets terug aan de winkel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laat winkels weten dat audits hen helpen hun sterke en zwakke punten te volgen en te beheren. Gebruik de &quot;audit&quot; als een middel voor continue training (inclusief foto&#039;s en beschrijvingen van beste praktijken), niet als een hulpmiddel om met de vinger te wijzen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/how-to-be-a-better-retail-district-manager\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Geef winkels een stem. Winkels kunnen commentaar geven op de audit en openstaande problemen.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Werknemers uitrusten om hun werk te doen. Laat ze best practices zien met woorden en afbeeldingen. Dit bespaart hen tijd en helpt hen te weten wie hun werk goed moeten doen.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Onthoud ten slotte dat een winkelaudit een kans is om de verkoop te laten groeien en, als u het juiste proces en <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">software<\/a> op zijn plaats zult u een &quot;bottom-up&quot;-goedkeuring ervaren voor uw normen en een aanzienlijk hogere naleving.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Moet u intern merchandising-audits uitvoeren of een derde partij inschakelen?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sommige bedrijven, zoals <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, verkoop kant-en-klare mobiele en tabletvriendelijke software voor retailers en fabrikanten om hun eigen winkels intern te auditen. Andere bedrijven bieden een &quot;merchandising service&quot;, vergelijkbaar met een <a href=\"https:\/\/blog.bindy.com\/nl\/mystery-shoppers-versus-door-districtmanagers-geleide-audits\/\" target=\"_blank\" rel=\"noreferrer noopener\">mystery shopper-service en stuur personen onder contract om uw winkels te controleren<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">U dient intern audits uit te voeren als u de middelen heeft om dit te doen, de kwaliteit wilt controleren en\/of een kerncompetentie zoals merchandisingcompliance niet wilt uitbesteden. U dient audits extern uit te voeren (uitbesteden), als u intern niet over de middelen beschikt en u zich geen zorgen maakt over de kwaliteit en betrouwbaarheid van een uitbestede dienst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wilt u meer informatie over retail audits\/inspecties? Zie onze definitieve gids:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/nl\/retail-audits-de-definitieve-gids\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Auditgids-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Negentig procent van de aankoopbeslissingen is alleen gebaseerd op het uiterlijk! Bovendien, terwijl productbedrijven gemiddeld 19% van hun budget besteden aan promotiecampagnes, wordt minder dan 40% aan displays correct uitgevoerd. Als je in merchandising of de uitvoering van merchandising niet slaagt, loop je verkoop mis, punt uit. Gebruik merchandising-audits om ervoor te zorgen dat... <a href=\"https:\/\/blog.bindy.com\/nl\/merchandising-audits-purpose-scope-and-methods\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">Merchandising-audits: doel, reikwijdte en methoden<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Merchandising Audits: Purpose, Scope and Methods","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[1423399,331591,124272271],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-in-store-marketing","tag-marketing-audit","tag-merchandising-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merchandising Audits: Purpose, Scope and Methods<\/title>\n<meta name=\"description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Programma&#039;s zoals Halloween en Kerstmis duren misschien maar een paar weken, maar ze bieden het hele jaar door voordelen. Laten we er drie bekijken. 1. Seizoensgebonden in-store merchandising is een winstmagneet Producten die geselecteerd worden voor seizoensgerichte merchandising hebben doorgaans een hogere\u2026","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/nl\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/nl\/3-types-of-store-audits-every-retailer-should-conduct\/","url_meta":{"origin":1224,"position":3},"title":"3 soorten winkelaudits die elke detailhandelaar zou moeten uitvoeren","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Het uitvoeren van winkelaudits zou op de to-dolijst van elke retailer moeten staan, en terecht: winkelaudits helpen u de bedrijfsnormen te handhaven, de bedrijfsvoering te verbeteren en een veilige winkelervaring te bevorderen. Maar welke soorten winkelaudits moet u precies uitvoeren en hoe vaak moet u dat doen?","rel":"","context":"In &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/nl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/nl\/the-cost-of-merchandising-non-compliance\/","url_meta":{"origin":1224,"position":4},"title":"De kosten van niet-naleving van merchandising","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Er wordt vaak gezegd dat succes in de retail afhangt van de uitvoering. Hoe goed presteren retailers tegenwoordig en wat zijn de kosten van non-compliance in de uitvoering van merchandising? We hadden de gelegenheid om de huidige stand van zaken van de uitvoering in de winkel te bespreken met James Tenser, directeur van het In-Store Implementation Network. Hieronder staan...","rel":"","context":"In &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/nl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/nl\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":1224,"position":5},"title":"7 visuele merchandisingtechnieken om de verkoop te verhogen","author":"Bindy","date":"oktober 26, 2021","format":false,"excerpt":"Visual merchandising cre\u00ebert impact en maakt indruk op elke gast die uw zaak bezoekt. Alles wat de klant van buitenaf en in het interieur ziet, kan bijdragen aan het optimaliseren van de winkelruimte. Van etalagedisplays tot bewegwijzering en de algehele plattegrond, effectieve visual merchandising...","rel":"","context":"In &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/nl\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":64983,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/posts\/1224\/revisions\/64983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/media\/60146"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/nl\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}