{"id":1134,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1134"},"modified":"2024-11-28T14:46:27","modified_gmt":"2024-11-28T19:46:27","slug":"waarom-seizoensgebonden-in-store-merchandising-blijft-geven","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/why-seasonal-in-store-merchandising-keeps-on-giving\/","title":{"rendered":"Waarom seizoensgebonden in-store merchandising blijft geven"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Seizoensgebonden in-store merchandising is als het spreekwoordelijke geschenk dat blijft geven. Programma&#039;s zoals Halloween en Kerstmis duren misschien maar een paar weken, maar ze hebben het hele jaar door voordelen. Laten we er drie bekijken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Seizoensgebonden in-store merchandising is een winstmagneet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Producten die zijn geselecteerd voor seizoensgebonden merchandising hebben doorgaans hogere ingebouwde marges. Seizoensgebonden merchandising leidt tot hogere verkopen en zelfs hogere marges en winsten. Ho-Ho-Ho daarvoor!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/8-sales-boosting-opportunities-for-q4\/q4-ready-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?_t=1725023620\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Seizoensgebonden in-store merchandising is een klantenmagneet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-store merchandising zorgt voor opwinding. Een seizoensprogramma is een perfecte manier om de opwinding van uw bestaande klanten nieuw leven in te blazen, verloren klanten te bereiken en nieuwe klanten te werven. Een klant die enthousiast en betrokken is, zal eerder een langdurige loyaliteit aan uw merk en winkels ontwikkelen.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png\" alt=\"Stop met geld op tafel te leggen met slecht uitgevoerde merchandising\" class=\"wp-image-58783\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png 1080w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Seizoensgebonden in-store merchandising is een magneet voor franchisenemers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een dynamisch merk trekt niet alleen klanten aan, het trekt ook potenti\u00eble franchisenemers aan. Retailers met meerdere vestigingen besteden vaak aanzienlijke middelen \u2013 speciale websites en beurzen \u2013 om nieuwe franchisenemers aan te trekken. Aankomende franchisenemers zullen hun spaargeld eerder investeren in een opwindend merk dan in een merk dat als saai en oud wordt beschouwd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Houd uw merchandising netjes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vergeet niet dat niemand rommelige displays en wanordelijke planken leuk vindt! Zorg dat uw merchandising on point is en aansluit bij de ethos van het merk.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-480x400.png 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">laatste woorden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seizoensgebonden merchandising in de winkel speelt een grote rol in het succes van een winkelmerk op korte en lange termijn. Zorg ervoor dat uw programma&#039;s altijd en overal volledig worden uitgevoerd. Zorg ervoor dat problemen snel en naar tevredenheid worden opgelost. En tot slot, zorg ervoor dat u over het benodigde proces, de workflow en de software beschikt om te communiceren, te controleren en te rapporteren over de uitvoering van de merchandising in uw winkels.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seizoensgebonden in-store merchandising is als het spreekwoordelijke geschenk dat blijft geven. Programma&#039;s zoals Halloween en Kerstmis duren misschien maar een paar weken, maar ze hebben het hele jaar door voordelen. Laten we er drie bekijken. 1. Seizoensgebonden in-store merchandising is een magneet voor winst Producten die zijn geselecteerd voor seizoensgerichte merchandising, hebben doorgaans hogere ingebouwde marges. Seizoensgerichte merchandising leidt \u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/why-seasonal-in-store-merchandising-keeps-on-giving\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">Waarom seizoensgebonden in-store merchandising blijft geven<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ho-Ho-Ho: Why Seasonal In-Store Merchandising Keeps On Giving","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,49417],"tags":[45521311,124272279,37349142,124272271,55665360,39359981],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-merchandising","tag-christmas-merchandising","tag-halloween-merchandising","tag-in-store-execution","tag-merchandising-audit","tag-retail-audit-2","tag-seasonal-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Seasonal In-Store Merchandising Keeps on Giving<\/title>\n<meta name=\"description\" content=\"Seasonal merchandising creates excitement for both new and existing customers. Dynamic branding attracts customers and potential franchisees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/nl\/waarom-seizoensgebonden-in-store-merchandising-blijft-geven\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Seasonal In-Store Merchandising Keeps on Giving\" \/>\n<meta property=\"og:description\" content=\"Seasonal merchandising creates excitement for both new and existing customers. 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