{"id":10693,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10693"},"modified":"2024-11-28T14:49:40","modified_gmt":"2024-11-28T19:49:40","slug":"visuele-merchandising-in-de-detailhandel-beste-blogs","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/nl\/visual-merchandising-in-retail-best-blogs\/","title":{"rendered":"Visuele merchandising in de detailhandel: de beste blogs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Visual merchandising in de detailhandel is de praktijk van het presenteren van diensten en producten aan klanten op een manier die de klant betrekt en motiveert om te kopen. Nu winkels weer opengaan en we het vierde kwartaal ingaan, zoeken veel retailers naar manieren om hun visuele merchandising naar een hoger niveau te tillen om klanten terug te verwelkomen en nieuwe aan te trekken. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We weten dat je veel te doen hebt, dus we hebben de beste tips\/artikelen\/blogs verzameld die we kennen om je te helpen je ruimte op te frissen en deze verstandig te gebruiken om de verkoop te stimuleren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-tips-for-visual-merchandising-in-retail\"><strong>Algemene tips voor visuele merchandising in de detailhandel<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Visual merchandising omvat alles wat een klant ziet als ze van de buitenkant naar de binnenkant van uw winkel gaan. Dit betekent dat u uw etalage, etalages, lay-out en displays moet optimaliseren. De onderstaande artikelen bevatten de tips die u nodig hebt om ervoor te zorgen dat uw merchandising samenhangend werkt om klanten aan te trekken en de verkoop te stimuleren.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/blog.bindy.com\/nl\/7-visuele-merchandisingtechnieken-om-de-verkoop-te-verhogen\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 visuele merchandisingtechnieken om de verkoop te verhogen<\/a> \u2013 Een kort en uitgebreid overzicht van de belangrijkste best practices voor effectieve visual merchandising.<\/li>\n\n\n\n<li>In <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">10 visuele merchandisingtips om de verkoop van evenementen te verhogen<\/a> voor <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">Sh<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">O<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">pify<\/a>. In dit bericht <a href=\"https:\/\/www.linkedin.com\/in\/jenhasty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen Hasty<\/a> behandelt het belang van het kennen van uw klant, kleurkeuze en het verfijnen van de details voor kleinere locaties, beurzen en standdisplays.<\/li>\n\n\n\n<li>De beste visuele merchandising doet meer dan uw product op een boeiende manier presenteren, het zorgt er ook voor dat uw klant het echt leuk vindt om in uw winkel te zijn. <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/blog.bindy.com\/nl\/4-manieren-waarop-visuele-merchandising-de-klantenservice-en-betrokkenheid-verbetert\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 manieren waarop visuele merchandising de klantenservice en betrokkenheid verbetert<\/a>, door <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.linkedin.com\/in\/nichole-simms-1a575414\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Simms<\/a>, CEO van Creative Visual Solutions, legt uit hoe lay-out, bewegwijzering en technologie allemaal een sleutelrol spelen. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-766x400.png 766w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-store-windows\">Visual merchandising in de detailhandel<strong>: Windows opslaan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uw etalages zijn belangrijk. Sterker nog, goed verkochte ramen kunnen de verkoop met 300% verhogen! Ramen opknappen en fris houden is een gemakkelijke manier om speciale aanbiedingen te promoten en de aandacht te trekken zonder een aanzienlijk bedrag uit te geven. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Bekijk dit bericht op Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Een bericht gedeeld door VM.WINDOWS.1\ud83c\udf0fTON VAN DER VEER (@vm.windows.1)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Trade Group raadt aan om window merchandising te benaderen door eerst doelen vast te stellen, een plan te maken en de resultaten na uitvoering te monitoren. Ze zetten samen <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.tradegroup.com\/resources\/blog\/29-essential-tips-master-visual-merchandising-window-displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">29 Essenti\u00eble tips om visuele merchandising van etalages onder de knie te krijgen<\/a>. Dit is bedoeld om u te helpen strategisch te plannen, terwijl u de best practices voor merchandising in gedachten houdt.<\/li>\n\n\n\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.vendhq.com\/blog\/window-display-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 etalagetips om shoppers te boeien en bezoekers naar de winkel te trekken<\/a> door retailexpert Francesca Nicasio voor VEND erkent dat uw branding en visuals de belangrijkste elementen zullen zijn waardoor klanten uw winkel binnenlopen. Nicasio&#039;s blog bevat handige voorbeelden van retailers die erin slagen hun doelgroep aan te trekken. <\/li>\n\n\n\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.retaildoc.com\/blog\/how-to-visually-merchandise-and-create-killer-retail-windows\" target=\"_blank\" rel=\"noreferrer noopener\">18 tips om uw fysieke winkelvensters visueel te verhandelen<\/a> door de Retail Doctor herinnert je aan de basis van goede merchandising. Deze post bevat ook het essenti\u00eble, maar minder opwindende werk, zoals regelmatig schoonmaken en je buitenkant in goede staat houden. Een gebruiken <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/blog.bindy.com\/nl\/checklist-buitenruimte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Checklist voor buitenruimte<\/a> zorgt ervoor dat u een goede eerste indruk maakt. Het zorgt er ook voor dat uw harde merchandisingwerk de aandacht van de klant trekt, in tegenstelling tot uitgebrande lampen of overvolle vuilnisbakken.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-displays-for-social-sharing\"><strong>Displays maken voor sociaal delen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als het gaat om visuele merchandising in de detailhandel, draait het bij het maken van displays en producten die zijn ontworpen voor sociaal delen allemaal om het profiteren van door gebruikers gegenereerde inhoud om uw merkbekendheid en, uiteindelijk, verkoop te vergroten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Forbes, <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2018\/03\/29\/instagram-worthy-how-social-media-has-reshaped-our-ideas-on-attractive-design\/#4364e85a4792\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> van de Instagram-gebruikers meldt aankopen na het zien van producten op Instagram. Pinterest inspireert niet alleen gebruikers om te winkelen, maar liefst 90% zegt dat Pinterest hen helpt te beslissen welke producten ze willen kopen! Naast mode en beauty spelen retailers en restaurants in huishoudelijke artikelen in op deze trend met fotoklare producten, borden en zelfs hele ruimtes. Laat u inspireren door Mariage Fr\u00e8res. Ze hebben nagedacht over productverpakkingen, voedsel en winkels die het waard zijn om te delen.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Bekijk dit bericht op Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Een bericht gedeeld door Mariage Fr\u00e8res (@mariagefreresofficial)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Klaar om je spel voor sociaal delen te verbeteren? Zie onderstaande tips.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/blog.bindy.com\/nl\/6-manieren-om-visuele-merchandising-te-gebruiken-om-sociale-shares-te-stimuleren\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 manieren om visuele merchandising te gebruiken om sociale aandelen te stimuleren<\/a> door Francesca Nicasio heeft zowel tips als voorbeelden. Dit zal u helpen boeiende displays te maken en klanten aan te moedigen deze te delen.<\/li>\n\n\n\n<li> Denkt u aan een pop-up? Lezen <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 tips om je pop-upwinkel Instagramwaardig te maken<\/a> door Alexandra Sheehan voor storefront.com. Dit bericht richt zich op de beste werkwijzen om de douane ertoe te brengen uw pop-upwinkel te bezoeken en erover te posten. <\/li>\n\n\n\n<li>Als je op zoek bent naar algemene tips om social media marketing onder de knie te krijgen, kijk dan op <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hoe u sociale media voor de detailhandel onder de knie krijgt en meer klanten wint<\/a> door Brant Barnhart voor SproutSocial. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising-retail-tips\"><strong>Cross-merchandising<\/strong> Winkeltips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-merchandising is een fundamentele manier om dezelfde winkelomzet te vergroten. Als het goed wordt gedaan, moedigt cross-merchandising klanten aan om verder te denken dan het enige item dat ze in de winkel kwamen kopen. Het verhoogt impulsaankopen en kan helpen om aandelen te verplaatsen die anders stagneren. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/fitsmallbusiness.com\/what-is-cross-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wat is cross-merchandising?<\/a> door Meaghan Brophy voor Fit Small Business behandelt de basisprincipes van effectieve cross-merchandising. Brophy gaat verder dan het fysieke door best practices voor cross-merchandising voor e-commerce op te nemen. <\/li>\n\n\n\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.talkingretail.com\/advice\/category-management\/cross-merchandising-2-14-11-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-merchandising<\/a> door Liz Wells voor Talking Retail helpt retailers verder te denken dan voor de hand liggende categorie\u00ebn van koppelen. Dit bericht moedigt aan om gebruik te maken van de kennis van uw fabrikanten en leveranciers. Zo ziet Mars Wrigley een verband tussen de consumptie van warme dranken zoals koffie en de aankoop van kauwgom. Winkeliers in de buurtwinkel kunnen profiteren van deze verbinding door kauwgom- en muntdisplays in de buurt van stations voor warme dranken te plaatsen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-lighting-tips\">Visual merchandising in de detailhandel: <strong>Verlichting<\/strong> TIPS<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.instagram.com\/p\/BxrpftlHuJY\" rel=\"nofollow\">https:\/\/www.instagram.com\/p\/BxrpftlHuJY<\/a>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Verlichting is een vaak over het hoofd geziene, maar gemakkelijke manier om de winkelverkoop te stimuleren. Verlichting helpt u bij het cre\u00ebren van de juiste sfeer voor uw merk en winkel. Uw lichtontwerp moet bestaan uit een aantal roosters die afzonderlijk kunnen worden aangestuurd. Zet een geweldige basis op en neem vervolgens meer lagen en technieken op om het naar een hoger niveau te tillen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/fitsmallbusiness.com\/retail-store-lighting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hoe u uw winkelverlichting in 4 stappen instelt<\/a>, door Krista Fabregas voor Fit Small Business, geeft een overzicht van de vier primaire verlichtingstypes die u kunt gebruiken om winkels op te fleuren en de verkoop te stimuleren.<\/li>\n\n\n\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.shopify.ca\/retail\/let-there-be-light-lighting-strategies-to-boost-store-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Laat er licht zijn: verlichtingsontwerpen voor winkels om verkoop aan te moedigen<\/a>, door Lauren Ufford voor Shopify, bespreken de basisprincipes van het instellen van de juiste stemming. Het had ook advies voor het kiezen van armaturen en waarom de keuze van de lamp belangrijk is. <\/li>\n\n\n\n<li>Als je klaar bent voor het volgende niveau, <a href=\"https:\/\/blog.bindy.com\/nl\/5-verlichtingstechnieken-voor-visuele-merchandising-om-de-verkoop-te-verhogen\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 lichttechnieken voor visuele merchandising om de verkoop te verhogen<\/a> heeft samengestelde voorbeelden om u te helpen nadenken over verlichtingslagen en toepassing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-layout\">Visuele merchandising in de detailhandel: lay-out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je lay-out vernieuwen na COVID-19 betekent nadenken over manieren om dingen te openen en op te ruimen. Aangezien sociale afstand van kracht blijft, moet u overwegen welke armaturen te omvangrijk zijn of de gangpaden overvol zijn. Daarnaast moet je ook nadenken over hoe je je bestsellers nog toegankelijker kunt maken. Terwijl u uw lay-out heroverweegt, zijn hier enkele blogs om u te helpen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kizer en Bender&#039;s <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"http:\/\/www.retailadventuresblog.com\/2020\/05\/new-retail-adventures-on-demand-webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\">Klaar voor de detailhandel: uw verkoopvloer instellen om te verkopen!<\/a> neemt een kijkje naar de vereiste pandemische tools en lay-outtrucs om je te helpen je aan te passen aan het nieuwe normaal. <\/li>\n\n\n\n<li>In <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/fitsmallbusiness.com\/planning-your-store-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">De indeling van uw winkel in 7 stappen plannen<\/a> door Meaghan Brophy voor Fit Small Business is een goed overzicht van hoe u uw winkellay-out kunt plannen met behulp van best practices uit de branche.<\/li>\n\n\n\n<li>Lay-out en ruimtelijke planning zijn een belangrijk onderdeel van visual merchandising. Het is belangrijk om uw ruimte zorgvuldig te plannen voor de gezondheid en veiligheid van uw klanten en medewerkers. <a href=\"https:\/\/www.vendhq.com\/blog\/retail-space-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planning van winkelruimte te midden van Covid-19: 7 tips om het goed te doen<\/a>, door Francesca Nicasio voor Vend, vertelt u hoe u uw lay-out kunt maximaliseren voor zowel veiligheid als verkoop.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png\" alt=\"Bindy Visual Merchandising in Retail-advertentie\" class=\"wp-image-10662\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-visual-merchandising-mistakes\"><strong>Veelvoorkomende fouten bij visuele merchandising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We maken allemaal fouten, maar als u zich bewust bent van veelvoorkomende fouten, vergroot u uw kansen om het goed te doen. Succesvolle visuele merchandising trekt klanten aan, houdt ze betrokken en helpt ze door uw winkel te bewegen. Slechte merchandising zorgt ervoor dat u zowel verkeer als verkoop misloopt. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Laten we beginnen met de basis. Zien <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/blog.bindy.com\/nl\/redenen-waarom-klanten-langs-uw-winkel-lopen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redenen waarom klanten langs uw winkel lopen<\/a> voor de meest voorkomende fouten (en hoe u deze kunt oplossen). <\/li>\n\n\n\n<li><a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/blog.bindy.com\/nl\/5-fouten-in-retail-merchandising-die-uw-omzet-de-das-omdoen\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 fouten in de detailhandel in merchandising die uw verkoop de das omdoen<\/a> behandelt het belang van afstand, verlichting en bewegwijzering, zodat uw producten opvallen en hun weg vinden naar de handen van uw klanten. <\/li>\n\n\n\n<li>Als 5 niet genoeg was, <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/blog.bindy.com\/nl\/10-merchandisingfouten-die-retailers-maken-en-die-omzetverlies-opleveren\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 fouten in merchandising die retailers maken die omzet verliezen<\/a> wijst op eenvoudige wijzigingen die u kunt aanbrengen om uw visuele merchandising en klantervaring te verbeteren. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establishing-a-merchandising-audit-program\"><strong>Opzetten van een Merchandising Audit Programma<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bij <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>, onze passie is retail compliance. Onze app is gemaakt om retailers te helpen hun winkelprogramma&#039;s beter uit te voeren, waaronder: <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a>. Waarom? Omdat een slechte uitvoering omzetverlies betekent. In werkelijkheid,<a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 60%<\/a> van promotionele displays niet correct worden uitgevoerd. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/nl\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?_t=1725368444\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nog, <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"http:\/\/info.onedoor.com\/rs\/911-BEG-887\/images\/One-Door-Retail-Winners-2018-Survey-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> van de retailers is het ermee eens dat er een directe correlatie is tussen goed uitgevoerde merchandising en conversatiepercentages. maar liefst <a aria-label=\"undefined (opent in een nieuw tabblad)\" href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> van de aankoopbeslissingen zijn alleen gebaseerd op het uiterlijk. Daarom is het zo belangrijk dat u een auditprogramma voor de detailhandel heeft om uw in-store merchandising en uitvoering te inspecteren. Een beetje hulp nodig bij het opzetten of vernieuwen van uw retailauditprogramma? Zie onderstaande bronnen:.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Visual merchandising in de detailhandel is de praktijk van het presenteren van diensten en producten aan klanten op een manier die de klant betrekt en motiveert om te kopen. Nu winkels weer opengaan en we naar het vierde kwartaal gaan, zijn veel retailers op zoek naar manieren om hun visuele merchandising naar een hoger niveau te tillen om klanten terug te verwelkomen en nieuwe aan te trekken. Wij kennen jou\u2026 <a href=\"https:\/\/blog.bindy.com\/nl\/visual-merchandising-in-retail-best-blogs\/\" class=\"more-link\">Lees verder <span class=\"screen-reader-text\">Visuele merchandising in de detailhandel: de beste blogs<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677174095,677174096,677174139,677174094,677173922],"class_list":["post-10693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-visual-merchandising-definition","tag-visual-merchandising-displays","tag-visual-merchandising-how-to","tag-visual-merchandising-in-retail","tag-visual-merchandisng"],"yoast_head":"<!-- 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