{"id":6651,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6651"},"modified":"2024-10-03T15:44:12","modified_gmt":"2024-10-03T19:44:12","slug":"%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%9d%98%ec%82%ac-%ec%86%8c%ed%86%b5-%eb%b0%a9%eb%b2%95-%eb%a7%a4%ec%9e%a5-%ed%8c%80%ea%b3%bc-%eb%8d%94-%eb%82%98%ec%9d%80-%ec%9d%98%ec%82%ac-%ec%86%8c%ed%86%b5","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/effective-communication-how-to-better-communicate-with-store-teams\/","title":{"rendered":"\ud6a8\uacfc\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \u2013 \ub9e4\uc7a5 \ud300\uacfc \ub354 \ub098\uc740 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

\ud6a8\uacfc\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc798 \uad00\ub9ac\ub418\ub294 \uc18c\ub9e4 \uc870\uc9c1\uc758 \uae30\ub465 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc5f4\ub9b0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uad00\ub9ac\uc790\uc640 \uc9c1\uc6d0 \uac04\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \ub354 \ub098\uc740 \ub9e4\uc7a5 \ud658\uacbd\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud300 \uad6c\uc131\uc6d0\uc774 \uc5c5\ubb34\ub97c \uc798 \uc218\ud589\ud558\uace0 \uc18c\ub9e4 \ud504\ub85c\uadf8\ub7a8\uc744 \uc81c\ub300\ub85c \uc2e4\ud589\ud558\ub824\uba74 \ub9ac\ub354\uc758 \uc815\uc9c1\ud55c \ud53c\ub4dc\ubc31\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\ub530\ub77c\uc11c \ub9e4\uc7a5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc740 \ub9ac\ub354\uc2ed \uc704\uce58\uc5d0 \uc788\ub294 \uc0ac\ub78c\ub4e4, \ud2b9\ud788 \uc9c0\uc5ed \uad00\ub9ac\uc790\uc640 \ub9e4\uc7a5 \uad00\ub9ac\uc790\uc5d0\uac8c \uc6b0\uc120 \uc21c\uc704\uac00 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubc29\ubc95\uc744 \ud3c9\uac00\ud558\uace0 \uac00\ub2a5\ud55c \ud55c \ucd5c\uc120\uc758 \ubc29\ubc95\uc73c\ub85c \uac01 \uc9c1\uc6d0\uacfc \uc758\uc0ac \uc18c\ud1b5\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\uace0 \ud53c\ub4dc\ubc31\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud55c \uc62c\ubc14\ub978 \uc2dc\uc2a4\ud15c\uacfc \ud504\ub85c\uc138\uc2a4\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ud56d\uc0c1 \uac19\uc740 \ud398\uc774\uc9c0\uc5d0 \uc788\uac8c \ub429\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uac8c\uc784\uc758 \uc218\uc900\uc744 \ub192\uc774\ub824\ub294 \uc18c\ub9e4\uc810 \ub610\ub294 \ub9e4\uc7a5 \uad00\ub9ac\uc790\ub77c\uba74 \uc774 \uac8c\uc2dc\ubb3c\uc774 \uc801\ud569\ud569\ub2c8\ub2e4. \uc774 5\uac00\uc9c0 \ud301\uc744 \ud655\uc778\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. <\/span><\/p>\n\n\n\n

1. \ubd80\ud558\uc9c1\uc6d0\uc758 \ub9d0\uc744 \uc798 \ub4e4\uc5b4\ub77c<\/span><\/h2>\n\n\n\n

\uc774 \ud301\uc740 \uc18c\ub9e4\uc810 \uad00\ub9ac\uc790\uc640 \uc9c0\uc5ed \uad00\ub9ac\uc790 \ubaa8\ub450\uc5d0\uac8c \uc801\uc6a9\ub429\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc758\uc0ac \uc18c\ud1b5\uc758 \uc77c\ubd80\ub294 \uac01 \ud300 \uad6c\uc131\uc6d0\uc758 \ud2b9\uc815 \ubb38\uc81c \ub610\ub294 \uc0c1\ud669\uc744 \ud574\uacb0\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \ud300\uc758 \ub9d0\uc744 \ub4e3\uc9c0 \uc54a\uc73c\uba74 \ud6a8\uacfc\uc801\uc73c\ub85c \uc774 \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc5f0\uc124\uc744 \ud558\uac70\ub098 \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\uae30 \uc804\uc5d0 \uc9c1\uc6d0\uc758 \uc774\uc57c\uae30\ub97c \ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\n

"\uc18c\ub9e4 \uad00\ub9ac\uc790\ub294 \ub354 \ub9ce\uc740 \uacbd\uccad\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4."\ub77c\uace0 \uc804 \uc9c0\uc5ed \uad00\ub9ac\uc790\uc774\uc790 \ud604\uc7ac CMO\uc778 Daniel Robbins\ub294 \ub9d0\ud569\ub2c8\ub2e4. <\/span>OC \ud398\uc774\uc15c \uc13c\ud130<\/a>. "\uc800\ub294 \ud300\uc744 \ucf54\uce6d\ud560 \ub54c \uc2e4\uc81c\ub85c \ub4e3\uc9c0 \uc54a\uace0 \ub354 \ub9ce\uc774 \ub9d0\ud558\ub294 \ub9ac\ub354\ub97c \ub9ce\uc774 \ubd05\ub2c8\ub2e4."<\/span><\/p>\n<\/blockquote>\n\n\n\n

\uadf8\ub294 \uacc4\uc18d\ud574\uc11c \u201c\uacbd\uccad\ud558\uba74 \uae30\ud68c\ub97c \ucc3e\uace0 \uadf8\ub4e4\uc758 \uc6b0\ub824\uc640 \uadf8\ub4e4\uc774 \uc131\uacf5\ud560 \uc218 \uc5c6\ub2e4\uace0 \ub290\ub07c\ub294 \uc774\uc720\ub97c \ub4e3\uac8c \ub429\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\"\"
\uc0ac\uc9c4 \uc81c\uacf5: \uc154\ud130\uc2a4\ud1a1<\/figcaption><\/figure>\n\n\n\n

\uc88b\uc740 \uacbd\uccad\uc790\uac00 \ub418\ub294 \uac83\uc740 \ub610\ud55c \ub2f9\uc2e0\uc758 \ud300\uc774 \ub2f9\uc2e0\uc758 \ub9d0\uc744 \ub354 \uc798 \ubc1b\uc544\ub4e4\uc774\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc218\uc815 \ud53c\ub4dc\ubc31\uc744 \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0 \ud2b9\ud788 \uadf8\ub807\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\n

"\uc0ac\ub78c\ub4e4\uc774 \uadf8\ub4e4\uc758 \uad00\ub9ac\uc790\uac00 \uc790\uc2e0\uc758 \ub9d0\uc744 \uacbd\uccad\ud55c\ub2e4\uace0 \ub35c \ub290\ub084\uc218\ub85d \uad00\ub9ac\uc790\uac00 \uc815\uc9c1\ud558\uace0 \uc194\uc9c1\ud558\uc9c0 \uc54a\ub2e4\uace0 \ubbff\uc744 \uac00\ub2a5\uc131\uc774 \ub354 \ucee4\uc84c\uc2b5\ub2c8\ub2e4." \u2013 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0<\/a><\/p>\n<\/blockquote>\n\n\n\n

\ub2e4\uc2dc \ub9d0\ud574, \ubd80\ud558 \uc9c1\uc6d0\uc774 \ub2f9\uc2e0\uc774 \uc790\uc2e0\uc758 \ub9d0\uc744 \ub4e3\uc9c0 \uc54a\ub294\ub2e4\uace0 \ub290\ub07c\uba74 \ub2f9\uc2e0\uc744 \uc2e0\ub8b0\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610\ud55c HBR\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc0ac\ub78c\ub4e4\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uac74\uc124\uc801\uc778 \ube44\ud310\uc744 \ubc1b\ub294 \ub370 \uac1c\ubc29\uc801\uc774\uc9c0\ub9cc \uad00\ub9ac\uc790\uac00 \uc790\uc2e0\uc758 \uad00\uc810\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uc9c0 \uc54a\uc73c\uba74 \uc218\uc815 \ud53c\ub4dc\ubc31\uc744 \ub4e3\ub294 \ub370 "\uc0c1\ub2f9\ud788 \ub35c \uad00\uc2ec"\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ud14c\uc774\ud06c\uc544\uc6c3? \ud6a8\uacfc\uc801\uc778 \uc758\uc0ac \uc18c\ud1b5\uc740 \ub9d0\ud558\uae30 \uc804\uc5d0 \uacbd\uccad\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud300\uc6d0\ub4e4\uc758 \uc758\uacac\uc744 \ub4e3\uace0 \uadf8\ub4e4\uc774 \uc5b4\ub514\uc5d0\uc11c \uc654\ub294\uc9c0 \uc774\ud574\ud55c \uacbd\uc6b0\uc5d0\ub9cc \uc758\uacac\uc744 \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

2. \uc591\ubc29\ud5a5 \uc758\uc0ac\uc18c\ud1b5\uc744 \uc7a5\ub824\ud558\ub77c<\/span><\/h2>\n\n\n\n

\ub2e8\uc77c \ub9e4\uc7a5\uc744 \uad00\ub9ac\ud558\ub4e0, \uc5ec\ub7ec \ub9e4\uc7a5\uc744 \uadf8\ub8f9\uc73c\ub85c \uad00\ub9ac\ud558\ub4e0 \uad00\uacc4\uc5c6\uc774 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc591\ubc29\ud5a5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud50c\ub7ab\ud3fc<\/a> \uc55e\ub4a4 \ub300\ud654\ub97c \uc704\ud574. \ud300\uc6d0\ub4e4\uc774 \ud1a0\ub860\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uc18c\ub9e4 \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub2e4\uace0 \ub290\ub07c\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc758 \uc800\uc790\uc778 Jeffrey P. McNulty\ub294 \ud53c\ud574\uc57c \ud560 \ud070 \ud568\uc815\uc774 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/span>\uad81\uadf9\uc758 \uc18c\ub9e4 \uc124\uba85\uc11c<\/a>, '\ub098\uc758 \uae38 \ub610\ub294 \uace0\uc18d\ub3c4\ub85c' \uc0ac\uace0\ubc29\uc2dd\uc73c\ub85c \uc18c\ud1b5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub294 \uc790\uc2e0\uc758 \uacac\ud574\uc640 \uc77c\uce58\ud558\uc9c0 \uc54a\ub294 \uc544\uc774\ub514\uc5b4\ub97c \uc595\uc7a1\uc544 \ubcf4\uac70\ub098 \ubb34\uc2dc\ud558\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud558\uace0 \uc2f6\uc9c0 \uc54a\ub2e4\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4.  <\/span><\/p>\n\n\n\n

Meaghan Brophy, \uc218\uc11d \uc18c\ub9e4 \ubd84\uc11d\uac00 <\/span>\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569<\/a>, \uc720\uc0ac\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud558\uace0 \uad00\ub9ac\uc790(\ud2b9\ud788 \uc9c0\uc5ed \uad00\ub9ac\uc790)\uac00 \uc790\uc2e0\uacfc \ub9e4\uc7a5 \ud300 \uac04\uc758 \uc591\ubc29\ud5a5 \uc758\uc0ac \uc18c\ud1b5\uc744 \uc7a5\ub824\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n

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\"\uc9c1\uc6d0\uc744
\uc774\ubbf8\uc9c0 \ud06c\ub808\ub514\ud2b8: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

Brophy\uc5d0 \ub530\ub974\uba74 \uadf8\ub140\uac00 \uc9c0\uc5ed \uad00\ub9ac\uc790\uac00 \uc800\uc9c0\ub974\ub294 \uac00\uc7a5 \ud070 \uc2e4\uc218 \uc911 \ud558\ub098\ub294 "\uc804\ub7b5 \ubc0f \uc2e4\ud589\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uae30 \uc704\ud574 \ub9e4\uc7a5 \uad00\ub9ac\uc790\uc640 \ub300\ud654\ub97c \ub098\ub204\uc9c0 \uc54a\uace0 \ud50c\ub798\ub178\uadf8\ub7a8, \ud310\ub9e4 \ud560\ub2f9\ub7c9 \ubc0f \ub9c8\ucf00\ud305 \uc790\ub8cc\ub97c \ubc00\uc5b4\ub0b4\ub294 \uac83"\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud6a8\uacfc\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc77c\ubc29\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc81c\uac70<\/h3>\n\n\n\n

\ud2b9\ud788 \ube0c\ub79c\ub4dc \uc9c0\uce68 \ubc0f \uc548\uc804 \uc870\uce58\ub97c \uc2e4\ud589\ud560 \ub54c \ub9e4\uc7a5 \uc6b4\uc601 \ubc29\ubc95\uc744 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc54c\ub9ac\ub294 \uac83\uc740 \ub9ce\uc740 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud300\uc744 \uc18c\uc678\uc2dc\ud0a4\uc9c0 \uc54a\ub294 \ubc29\uc2dd\uc73c\ub85c \ud558\uc2ed\uc2dc\uc624. \ub300\uc2e0 \uc9c1\uc6d0\ub4e4\uc774 \uc790\uc2e0\uc758 \ubaa9\uc18c\ub9ac\ub97c \ub4e3\uace0 \uc788\ub2e4\ub294 \ub290\ub08c\uc744 \ubc1b\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. (\uc704\uc5d0\uc11c \uc5b8\uae09\ud588\ub4ef\uc774 \uacbd\uccad\ud558\uc9c0 \uc54a\ub294 \uac83\uc740 \uc0c1\uc0ac\uc640 \uc9c1\uc6d0\uc758 \uad00\uacc4\uc640 \ube44\uc988\ub2c8\uc2a4 \uc804\uccb4\uc5d0 \ud574\ub97c \ub07c\uce69\ub2c8\ub2e4.)<\/p>\n\n\n\n

"\uc77c\ubc29\ud5a5" \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \ucea0\ud398\uc778\uc744 \uc7a0\uc7ac\uc801\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc544\uc774\ub514\uc5b4\ub97c \ub193\uce60 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uad00\ub9ac\uc790\ub294 \ub354 \ub192\uc740 \uc218\uc900\uc5d0\uc11c \uc0c1\ud669\uc744 \ubcfc \uc218 \uc788\ub294 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9e4\uc7a5 \uc9c1\uc6d0\uc740 \ud604\uc9c0 \uc218\uc900\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \ub54c \ub9e4\uc6b0 \uadc0\uc911\ud55c \ud604\uc7a5 \uacbd\ud5d8\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

3. \uac01 \uac1c\uc778\uc5d0 \ub9de\uac8c \uc811\uadfc \ubc29\uc2dd\uc744 \uc870\uc815\ud569\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n

\uc138\uc2e4\ub9ac \uc2a4\uc704\ud2b8(Cecily Sweet) JD, MBA, \uc18c\ub9e4 \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud134\ud2b8\ub294 "\uad00\ub9ac\uc790\uac00 \uc9c1\uc6d0 \uac1c\uac1c\uc778\uc758 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uc124\ub4dd\ub825 \uc788\uace0 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c1\uc6d0\uacfc \uc18c\ud1b5\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4."\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. <\/span>\ud0e4\ub7f0\ud2b8 \ud50c\ub7ec\uc2a4, Inc<\/a>.<\/span><\/p>\n\n\n\n

\n

\u201c\uc77c\ub960\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uc624\ub298\ub0a0\uc758 \ub178\ub3d9\ub825\uc5d0\uc11c \uc810\uc810 \ub354 \ube44\uc0dd\uc0b0\uc801\uc785\ub2c8\ub2e4. \uad00\ub9ac\uc790\ub294 \uc9c1\uc6d0\uc5d0\uac8c \uc5b4\ub5a4 \ub3d9\uae30\uac00 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294\uc9c0 \uace0\ub824\ud558\uac70\ub098 \ub354 \ub098\uc740 \ubc29\ubc95\uc73c\ub85c \uc9c8\ubb38\ud574\uc57c \ud569\ub2c8\ub2e4.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n

\uc62c\ubc14\ub978 \uc758\uc0ac \uc18c\ud1b5 \ubc29\uc2dd\uc744 \uacb0\uc815\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uc9c1\uc6d0\uc5d0\uac8c \ubb3c\uc5b4\ubcf4\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \ud559\uc2b5 \uc2a4\ud0c0\uc77c\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud558\uc2ed\uc2dc\uc624. \ub610\ud55c, \uadf8\ub4e4\uc758 \uc8fc\uc694 \ub3d9\uae30\uc640 \ub3d9\uc778\uc744 \ud30c\uc545\ud558\uc2ed\uc2dc\uc624. <\/span><\/p>\n\n\n\n

Sweet\uc5d0 \ub530\ub974\uba74 \ud53c\ud574\uc57c \ud560 \ud55c \uac00\uc9c0\ub294 <\/span>\ub2f9\uc2e0\uc758 <\/span><\/i>\ucf54\uce6d \ubc0f \uc758\uc0ac \uc18c\ud1b5\uc5d0 \uc120\ud638\ub418\ub294 \ubc29\ubc95. <\/span><\/p>\n\n\n\n

\n

\u201c\uad00\ub9ac\uc790\uc5d0\uac8c \uc633\ub2e4\uace0 \ub290\ub080\ub2e4\uace0 \ud574\uc11c \uc9c1\uc6d0\uc5d0\uac8c \ucd5c\uc120\uc774 \ub418\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc77c\uc0c1\uc801\uc778 \ud1a0\ub860 \uc720\ud615\uc744 \uace0\ub824\ud560 \ub54c \uad00\ub9ac\uc790\ub294 \uad00\ub9ac\uc790\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \ub300\ud55c \uc751\ub2f5\uacfc \uc774\ud6c4\uc758 \uc751\ub2f5\uc744 \ub354 \uc798 \uc608\uce21\ud558\uae30 \uc704\ud574 \uac01 \uc9c1\uc6d0\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 \uadf8\ub140\ub294 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n

\"\uc18c\ud1b5\ud558\uace0,<\/a><\/figure>\n\n\n\n

4. \ub9e4\uc7a5 \ubc29\ubb38<\/span><\/h2>\n\n\n\n

\ud604\ub300 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub3c4\uad6c\uc5d0\ub294 \ub9ce\uc740 \uac00\uce58\uac00 \uc788\uc9c0\ub9cc \uadf8 \uc5b4\ub5a4 \uae30\uc220\ub3c4 \uc2e4\uc81c \ub300\uba74 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ub300\uccb4\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc9c0\uc5ed \ubc0f \ub9e4\uc7a5 \uad00\ub9ac\uc790\uac00 \ub9e4\uc7a5 \ubc29\ubb38 \uc77c\uc815\uc744 \ucd5c\ub300\ud55c \uc790\uc8fc \uc7a1\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span>.<\/p>\n\n\n\n

\uce74\ub97c\ub85c\uc2a4 \uce74\uc2a4\ud154\ub780(Carlos Castel\u00e1n) \uc804\ubb34 \uc774\uc0ac\ub85c\uc11c <\/span>\ub098\ube44\uc624 \uadf8\ub8f9<\/a> "\ub9e4\uc7a5\uc744 \uc9c1\uc811 \ubc29\ubb38\ud558\uba74 \ub9ac\ub354\uac00 \uc9c0\uc5ed \ubc0f \ub9e4\uc7a5 \ub9ac\ub354\ub97c \ub354 \uc798 \uc9c0\uc6d0\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc9c8\uc801 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uc5ec \ub9e4\uc7a5 \uc9c1\uc6d0\uc774 \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4."\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\n

\uadf8\ub294 "\ubc18\uc815\uae30\uc801\uc73c\ub85c \uc9c1\uc811 \ub300\uba74\ud558\ub294 \uac83\uc740 \ub354 \uac15\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub354 \ube44\uacf5\uc2dd\uc801\uc778 \ub300\ud654\ub97c \ud5c8\uc6a9\ud55c\ub2e4\ub294 \uc0ac\uc2e4(\uac00\uc7a5 \uc815\uc9c1\ud558\uac70\ub098 \ud1b5\ucc30\ub825 \uc788\ub294 \uc758\uacac\uc774 \ub098\uc624\ub294 \uacf3\uc785\ub2c8\ub2e4!)"\uc774\ub77c\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<\/blockquote>\n\n\n\n

Castel\u00e1n\uc740 \uc18c\ub9e4 \uace0\uac1d \uc911 \ud55c \uba85\uacfc \ub9e4\uc7a5 \ubc29\ubb38\uc744 \uc2e4\uc2dc\ud55c \uc0ac\ub840\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4. \ud55c \ubc88\uc740 \uc9c0\uc5ed \uad00\ub9ac\uc790 \ubc0f \ud575\uc2ec \uc9c1\uc6d0\uacfc \uc810\uc2ec\uc744 \uba39\uc5c8\uace0 \ud68c\uc758\ub97c \ud1b5\ud574 \uc5c4\uccad\ub09c \ud1b5\ucc30\ub825\uacfc \ub450 \ub2f9\uc0ac\uc790 \uac04\uc758 \uce5c\ubc00\ub3c4\uac00 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\ud0dc\ube14\ub9bf\uc774<\/a><\/figure>\n\n\n\n

"\ud604\uc7a5 \ud300\uc744 \ub354 \uc798 \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \uc6b0\ub9ac\ub294 \uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub97c \ub2e4\ub978 \ub9e4\uc7a5\uc73c\ub85c \ub354 \uc798 \ud655\uc7a5\ud558\uae30 \uc704\ud574 \ucc3e\uace0 \uc788\ub358 \uac00\uce58 \uc788\ub294 \uc815\ubcf4\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4."\ub77c\uace0 \uadf8\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub7ec\ub098 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\ub294 \uac83\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. Brophy\uac00 \uc9c0\uc801\ud588\ub4ef\uc774 \ub300\uba74 \ud68c\uc758\ub294 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \ud504\ub85c\uadf8\ub7a8\uacfc \ucea0\ud398\uc778\uc774 \uc798 \uc2e4\ud589\ub418\ub3c4\ub85d \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\ubc29\ubb38\uc740 \uad00\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0b5\ub2c8\ub2e4. <\/h3>\n\n\n\n

\uadf8\ub9ac\uace0 \uad00\uacc4\ub294 \ud6a8\uacfc\uc801\uc778 \uc758\uc0ac \uc18c\ud1b5\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uadf8\ub140\ub294 \u201c\uc9c1\uc811 \ubc29\ubb38\uc744 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub450\uc2ed\uc2dc\uc624\u201d\ub77c\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. \u201c\uc2dc\uac04\uc744 \ub0b4\uc5b4 \uac01 \uc810\uc7a5\uacfc \uad00\uacc4\ub97c \ud615\uc131\ud558\ub294 \uac83\uc740 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uc2e0\ub8b0\ub294 \uc9c0\uc5ed \uad00\ub9ac\uc790\uac00 \ub9e4\uc7a5 \uad00\ub9ac\uc790\uac00 \uc9c0\uce68\uc744 \ub530\ub974\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70 \ub9e4\uc7a5 \uad00\ub9ac\uc790\ub294 \uc9c0\uc5ed \uad00\ub9ac\uc790\uac00 \uc790\uc2e0\uc758 \ucd5c\uc120\uc758 \uc774\uc775\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \uc788\ub2e4\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p>\n\n\n\n

Brophy\ub294 \ub9e4\uc7a5 \ubc29\ubb38\uc744 \ud1b5\ud574 \uc9c0\uc5ed \uad00\ub9ac\uc790\uac00 \ub2e4\uc591\ud55c \ub9e4\uc7a5\uc758 \uace0\uc720\ud55c \uce21\uba74\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub2e4\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub140\ub294 "\ub450 \uc704\uce58\uac00 \uac19\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4."\ub77c\uace0 \uac15\uc870\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc774\ucc98\ub7fc \uc2dc\uac04\uc744 \ub0b4\uc5b4 \ub2e4\uc591\ud55c \ub9e4\uc7a5\uc744 \ub458\ub7ec\ubcf4\uba74 \uac01 \ub9e4\uc7a5\uc758 \ub258\uc559\uc2a4\uc5d0 \ub9de\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc704\uce58\uc5d0 \ub9de\ub294 \ub9e4\ub825\uc801\uc778 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

5. \uc62c\ubc14\ub978 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub3c4\uad6c \uc0ac\uc6a9<\/span><\/h2>\n\n\n\n

\uad00\ub9ac\uc790\ub294 \ud56d\uc0c1 \ub9e4\uc7a5\uacfc \uc5f0\ub77d\ud574\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc18c\ub9e4\uc5c5\uc5d0\uc11c \uc694\uad6c \uc0ac\ud56d\uc744 \uc9c0\uc6d0\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub3c4\uad6c\ub85c \uc790\uc2e0\uc744 \ubb34\uc7a5\ud558\uc2ed\uc2dc\uc624. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub2e4\uc74c\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud300\uacfc \uc989\uc2dc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\uc138\uc694.<\/b> \uc18c\ub9e4\uc5c5\uc740 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud658\uacbd\uc785\ub2c8\ub2e4. \ub530\ub77c\uac08 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc778\uc2a4\ud134\ud2b8 \uba54\uc2dc\uc9d5\uc740 \ud300\uacfc \ube60\ub974\uac8c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ud3b8\ub9ac\ud55c \uae30\ub2a5\uc785\ub2c8\ub2e4.  <\/span><\/p>\n\n\n\n

\uc0ac\uc9c4 \ubc0f \ube44\ub514\uc624\uc640 \uac19\uc740 \ub9ac\uce58 \ubbf8\ub514\uc5b4\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/b> \ube44\uc8fc\uc5bc\uc740 \ud544\uc218\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ub9e4\uc7a5 \ub0b4 \ud504\ub85c\uadf8\ub7a8\uc744 \uc2e4\ud589\ud560 \ub54c. \ud504\ub85c\ubaa8\uc158\uc744 \ud2b9\uc815 \ubc29\uc2dd\uc73c\ub85c \ud45c\uc2dc\ud574\uc57c \ud558\ub294 \uacbd\uc6b0 <\/span>\ubcf4\uc5ec \uc8fc\ub2e4<\/span><\/i> \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \uc54c\ub824\uc8fc\uc9c0 \uc54a\uace0 \uc5b4\ub5bb\uac8c \ud588\ub294\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ud55c \uacf3\uc5d0\uc11c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac04\uc18c\ud654\ud558\uace0 \uad00\ub9ac\ud558\uc138\uc694.<\/b> \uc5ec\ub7ec \ucc44\ub110(\uc774\uba54\uc77c, SMS, \ucc44\ud305 \ub4f1)\uc744 \uc0ac\uc6a9\ud558\uba74 \uc815\ubcf4\uac00 \uade0\uc5f4\uc744 \ud1b5\ud574 \ube60\uc838\ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud300 \uad6c\uc131\uc6d0\uc774 \uba54\uc2dc\uc9c0\ub97c \ubc1b\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uba54\uc2dc\uc9c0, \ud6c4\uc18d \uc870\uce58 \ubc0f \uc791\uc5c5 \ud56d\ubaa9\uc5d0 \ub300\ud574 \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc774 \ubaa8\ub4e0 \uac83\uc744 \ud53c\ud558\uc2ed\uc2dc\uc624. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud504\ub85c\uc138\uc2a4\ub97c \ub2e8\uc21c\ud654\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uba54\uc2dc\uc9c0\ub97c \ub354 \uc27d\uac8c \uac80\uc0c9\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc815\ubcf4\ub97c \uc27d\uac8c \uac80\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc704\uc758 \ubaa8\ub4e0 \uac83\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud558\uc2ed\ub2c8\uae4c? \ube48\ub514<\/a> \ud300 \uac04\uc758 \ud6a8\uacfc\uc801\uc778 \uc758\uc0ac \uc18c\ud1b5\uc744 \uc704\ud55c \uae30\ubc18\uc744 \ub9c8\ub828\ud558\ub294 \uac15\ub825\ud55c \ud50c\ub7ab\ud3fc\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ub2a5 <\/span>\uc778\uc2a4\ud134\ud2b8 \uba54\uc2dc\uc9d5<\/a>, <\/span>\ud611\uc5c5 \uce98\ub9b0\ub354<\/a>, \uadf8\ub9ac\uace0 <\/span>\ud589\ub3d9 \uacc4\ud68d<\/a> \uad00\ub9ac\uc790\uc640 \uc9c1\uc6d0\uc774 \ub3d9\uc77c\ud55c \ud398\uc774\uc9c0\ub97c \uc720\uc9c0\ud558\uace0 \ucea0\ud398\uc778 \ub610\ub294 \uc791\uc5c5 \ub2e8\uacc4\uac00 \uc77c\uc815\uc5d0 \ub530\ub77c \uc218\ud589\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ub9c8\uc9c0\ub9c9 \ub2e8\uc5b4: \uc18c\ub9e4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\uc220 \ubc0f \ud504\ub85c\uc138\uc2a4\uc758 \uc218\uc900\uc744 \ub192\uc774\uc2ed\uc2dc\uc624.<\/span><\/h2>\n\n\n\n

\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \ud56d\uc0c1 \uc18c\ub9e4\uc5c5 \uc131\uacf5\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc774\uc5c8\uace0 \uc55e\uc73c\ub85c\ub3c4 \uadf8\ub7f4 \uac83\uc785\ub2c8\ub2e4. <\/span>\uacc4\uc18d\ud558\ub2e4<\/span><\/i> \uc18c\ub9e4 \uc138\uacc4\uac00 \ub354\uc6b1 \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9d0\uc5d0 \ub530\ub77c \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc758\uc0ac \uc18c\ud1b5 \uae30\uc220\uc744 \uc5f0\ub9c8\ud558\uace0 \uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \ucc44\ud0dd\ud558\uba74 \uadc0\ud558\uc640 \uadc0\ud558\uc758 \ud300\uc774 \ub4a4\ucc98\uc9c0\uc9c0 \uc54a\ub3c4\ub85d \ud560 \uac83\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc800\uc790 \uc18c\uac1c:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\ud504\ub780\uccb4\uc2a4\uce74 \ub2c8\uce74\uc2dc\uc624<\/a> \ub9ac\ud14c\uc77c \uc804\ubb38\uac00, B2B \ucf58\ud150\uce20 \uc804\ub7b5\uac00, LinkedIn TopVoice\uc785\ub2c8\ub2e4. \uadf8\ub140\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uace0 \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ud2b8\ub80c\ub4dc, \ud301, \ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub300\ud574 \uae00\uc744 \uc501\ub2c8\ub2e4. <\/p>\n\n\n\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

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