{"id":4797,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4797"},"modified":"2024-09-10T10:09:24","modified_gmt":"2024-09-10T14:09:24","slug":"%ec%83%81%ec%9c%84-10kpis-that-smb-%ec%86%8c%eb%a7%a4%ec%97%85%ec%b2%b4%ea%b0%80-%ec%b6%94%ec%a0%81%ed%95%98%ea%b3%a0-%ec%b8%a1%ec%a0%95%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/%ec%83%81%ec%9c%84-10kpis-that-smb-%ec%86%8c%eb%a7%a4%ec%97%85%ec%b2%b4%ea%b0%80-%ec%b6%94%ec%a0%81%ed%95%98%ea%b3%a0-%ec%b8%a1%ec%a0%95%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"SMB \uc18c\ub9e4\uc5c5\uccb4\uac00 \ucd94\uc801\ud574\uc57c \ud558\ub294 \uc0c1\uc704 10\uac1c KPI \ubc0f \uce21\uc815 \ubc29\ubc95"},"content":{"rendered":"

\uc911\uc18c\uae30\uc5c5\uc744 \uc6b4\uc601\ud560 \ub54c \uc791\uc740 \uacb0\uc815\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uac70\ub798 \ubc0f \uc0c1\ud638 \uc791\uc6a9 \uc774\uba74\uc758 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uc18c\ub9e4 \uc138\ubd80 \uc815\ubcf4 \ubc0f \ubd84\uc11d\uc744 \ud30c\ud5e4\uccd0\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uac00 \ud544\uc694\ud55c \uc774\uc720\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub97c \ub098\ud0c0\ub0b4\ub294 \uc22b\uc790 \uac12\uc785\ub2c8\ub2e4. \uc774\ub294 \uc870\uc9c1\uc758 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uace0 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uadf8\ub7ec\ub098 \uc544\uc9c1\uae4c\uc9c0 \ud55c \uc870\uc0ac<\/span> \uac8c\ucf54\ubcf4\ub4dc<\/a> \uc911\uc18c\uae30\uc5c5 \uc18c\uc720\uc790\uc758 49%\uac00 KPI\ub97c \uc2dd\ubcc4\ud558\uc9c0 \ubabb\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. KPI\ub97c \ucd94\uc801\ud55c \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\ub294 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uac00\ub2a5\uc131\uc774 \uc57d \ub450 \ubc30\uc600\uc2b5\ub2c8\ub2e4! <\/span>\ub610\ud55c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\ub294 92% \uae30\uc5c5\uc774 \uc9c0\ub09c 12\uac1c\uc6d4 \ub3d9\uc548 \ubaa9\ud45c\uc758 \uc77c\ubd80 \ub610\ub294 \uc804\ubd80\ub97c \ub2ec\uc131\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc5c5\uc774 \ucd94\uc801\ud560 \uc218 \uc788\ub294 KPI\ub294 \ub9d0 \uadf8\ub300\ub85c \uc218\ubc31 \uac00\uc9c0\uc774\uc9c0\ub9cc, \uc544\ub798\ub294 \ub300\ubd80\ubd84\uc758 \uc18c\ub9e4 \ud615\ud0dc\uc5d0\uc11c \ud2b9\ud788 \uc911\uc694\ud558\uba70 \uc5b4\ub514\uc5d0\uc11c\ub098 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub9e4\ucd9c<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95:<\/b> \ud310\ub9e4 \uc218\uc775 = \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4 \ud310\ub9e4\ub85c \uc778\ud55c \uc218\uc785 \u2013 \ubc18\ud488 \ub610\ub294 \ubc30\uc1a1 \ubd88\uac00 \uc0c1\ud488\uacfc \uad00\ub828\ub41c \ube44\uc6a9.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c \ud310\ub9e4 \uc218\uc775\uc740 \ud310\ub9e4\ud55c \uae08\uc561\uc785\ub2c8\ub2e4. \uc6d4\ubcc4 \ud310\ub9e4 \uacb0\uacfc\ub294 \ud68c\uc0ac\uc5d0 \ub300\ud574 \ub9ce\uc740 \uac83\uc744 \ub9d0\ud574 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \uadc0\ud558\uc758 \uc81c\ud488\/\uc11c\ube44\uc2a4 \uad6c\ub9e4\uc5d0 \uad00\uc2ec\uc774 \uc788\uc2b5\ub2c8\uae4c? \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \uc131\uacfc\ub294 \uc5b4\ub5bb\uc2b5\ub2c8\uae4c? \uacbd\uc7c1\uc790\ub97c \uc774\uae30\uace0 \uc788\uc2b5\ub2c8\uae4c?<\/span><\/p>\n\n\n\n

\ud310\ub9e4 \uc218\uc775\uc744 \ud3c9\uac00\ud560 \ub54c \ub9ce\uc740 \uc694\uc778\uc774 \uc791\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \uc2dc\uc7a5\uc758 \ubcc0\ud654, \uc774\uc804 \ub9c8\ucf00\ud305 \ub178\ub825 \ub4f1\uacfc \uac19\uc740 \uc0ac\ud56d\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \ud310\ub9e4 \uc218\uc775\uc744 \ub298\ub9ac\ub294 \uac83\uc774 \uc7a5\uae30\uc801\uc778 \ubaa9\ud45c\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/span>. \uc774 \uba54\ud2b8\ub9ad\uc744 \ub192\uc774\ub294 \uac00\uc7a5 \ud655\uc2e4\ud55c \ubc29\ubc95\uc740 \ud310\ub9e4 \uc218\ub97c \ub298\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud655\uc7a5\ud558\uac70\ub098, \uc0c8\ub85c\uc6b4 \uc9c1\uc6d0\uc744 \uace0\uc6a9\ud558\uac70\ub098, \uc800\ud56d\ud558\uae30 \uc5b4\ub824\uc6b4 \uc18c\ub9e4 \ud658\uacbd\uc744 \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc744 \uc0dd\uac01\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

\u201c\ud76c\ub9dd\uc740 \uacbd\uc601 \uc804\ub7b5\uc774 \uc544\ub2c8\ub2e4\u201d\ub77c\ub294 \uc61b\ub9d0\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624. \ub530\ub77c\uc11c \uadc0\ud558\uc758 \ub9e4\uc7a5\uc774 \ub354 \ub192\uc740 \ud310\ub9e4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud658\uacbd\uc744 \uac1c\ubc1c\ud558\uae30\ub97c \ubc14\ub77c\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uc815\uae30\uc801\uc73c\ub85c \uac80\uc0ac\ud574 \ubcf4\uc138\uc694<\/a> \uadf8\ub9ac\uace0 \uc2dc\uc815 \uc870\uce58\ub97c \ud560\ub2f9<\/a> \ubb38\uc81c\uac00 \ubc1c\uacac\ub418\uba74.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\uc21c\uc774\uc775\ub960<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95: <\/b>\uc21c\uc774\uc775\ub960 = \ucd1d \ud310\ub9e4 \uc218\uc775 \u2013 \ucd1d \uc0ac\uc5c5 \ube44\uc6a9(\uc9c1\uc811 \ube44\uc6a9 + \uac04\uc811 \ube44\uc6a9 + \uc138\uae08 + \uc774\uc790)<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\uc774\uac83\uc740 \uac04\ub2e8\ud558\uc9c0\ub9cc \ub9e4\uc6b0 \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc785\ub2c8\ub2e4. \uc0ac\uc5c5\uc73c\ub85c \ub3c8\uc744 \ubc8c\uace0 \uc788\uc2b5\ub2c8\uae4c? \ub9c8\ucf00\ud305 \ubc0f \uc778\uac74\ube44\ub97c \ud3ec\ud568\ud55c \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \ube44\uc6a9\uc744 \uace0\ub824\ud558\uc5ec \uc774\ubc88 \ub2ec\uc5d0 \uc801\uc790\uc778\uc9c0 \ud751\uc790\uc778\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n


\uc21c\uc774\uc775\ub960\uc744 \ub192\uc774\ub294 \uac00\uc7a5 \uc26c\uc6b4 \ubc29\ubc95\uc740 \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ub354 \ub9ce\uc774 \ud310\ub9e4\ud558\uace0 \ud310\ub9e4\ud558\ub294 \uc81c\ud488\uc758 \uac00\uaca9\uc744 \uc778\uc0c1\ud558\uc5ec \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ub294 \ubc18\ub300\ub85c \uc77c\ubd80 \ud488\ubaa9\uc758 \ube44\uc6a9\uc744 \ub0ae\ucd94\uc5b4 \ud310\ub9e4\ub418\ub294 \ud488\ubaa9\uc758 \uc591\uc744 \ub298\ub9ac\uc2ed\uc2dc\uc624. \ud604\uc7ac \uc81c\ud488\uc744 \ubcf4\uc644\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub098 \uc0c1\ud488\uc744 \uad50\ucc28 \uc0c1\ud488\ud654\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc21c\uc774\uc775\uc744 \uc54c\uba74 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc744 \ucc3e\uace0 \ud14c\uc2a4\ud2b8\ud558\uc5ec \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\ub9e4\ucd9c\ucd1d\uc774\uc775<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95: <\/b>\ub9e4\ucd9c\ucd1d\uc774\uc775 = (\ucd1d \ud310\ub9e4 \uc218\uc775 - \ub9e4\ucd9c \uc6d0\uac00) \/ \ucd1d \ud310\ub9e4 \uc218\uc775<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\uc774\uac83\uc740 \uc22b\uc790\ub85c \ud658\uc0b0\ub41c \uadc0\uc0ac\uc758 \uc0dd\uc0b0\uc131\uc785\ub2c8\ub2e4. \ub9e4\ucd9c\ucd1d\uc774\uc775\uc740 \uadc0\ud558\uac00 \ubc8c\uace0 \uc788\ub294 \uae08\uc561\uacfc \uc0c1\ud488\uc744 \uad6c\uc785\ud558\uae30 \uc704\ud574 \uc9c0\ucd9c\ud558\ub294 \uae08\uc561\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uae09\uc5ec, \uc784\ub300\ub8cc \ubc0f \ub9c8\ucf00\ud305\uacfc \uac19\uc740 \uc6b4\uc601 \ube44\uc6a9\uc5d0 \uc5bc\ub9c8\ub97c \uc9c0\ucd9c\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\ub824\uc8fc\uae30 \ub54c\ubb38\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc804\ub144 \ub300\ube44 \ub9e4\ucd9c<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95:<\/i><\/b> (2\ub144\ucc28 \ucd1d \ud310\ub9e4\uc561 \u2013 1\ub144\ucc28 \ucd1d \ud310\ub9e4\uc561) \/ 1\ub144\ucc28 \ucd1d \ud310\ub9e4\uc561 x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\uc774\uac83\uc740 \uc815\ud655\ud788 \uac19\uc740 \uc18c\ub9ac\uc785\ub2c8\ub2e4. \uc18c\ub9e4\uac00 \uc885\uc885 \uacc4\uc808\uc801\uc774\ub77c\ub294 \uc810\uc744 \uac10\uc548\ud560 \ub54c \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 KPI\ub97c \uc0ac\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud574 \uc0ac\uacfc \ub300 \uc0ac\uacfc, \ub610\ub294 \uc624\ud788\ub824 \uc5f0\uac04 \ub9e4\ucd9c \ub300 \uc5f0\uac04 \ub9e4\ucd9c\uc744 \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc704\uc758 \ubc29\uc815\uc2dd\uc740 \ud63c\ub780\uc2a4\ub7ec\uc6cc \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc \uac00\uc7a5 \ucd5c\uadfc\uc758 12\uac1c\uc6d4 \uae30\uac04(2\ub144)\uc5d0 \ub300\ud55c \ucd1d \ud310\ub9e4 \uc218\uc775\uc744 \ucc3e\uc73c\ub824\uba74 \uc774\uc804 \uc5f0\ub3c4(1\ub144)\uc5d0\uc11c \ucd1d \uc218\uc775\uc744 \ube8d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc9c0\ub09c 1\ub144 \ub3d9\uc548\uc758 \uc218\uc775 \ubcc0\ud654\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc774\uac83\uc744 \ucd1d 1\ub144\ucc28 \ub9e4\ucd9c\ub85c \ub098\ub204\uace0 100\uc744 \uacf1\ud558\uc2ed\uc2dc\uc624. \uc774\uac83\uc740 \ub2f9\uc2e0\uc5d0\uac8c \ub2f9\uc2e0\uc758 \uc131\uc7a5\ub960\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud3c9\uade0 \uace0\uac1d \uc9c0\ucd9c<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95:<\/b> \ud604\uc7ac\uae4c\uc9c0\uc758 \ucd1d \ud310\ub9e4 \uc218\uc775 \/ \ud604\uc7ac\uae4c\uc9c0\uc758 \ucd1d \uace0\uac1d \uc218.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n

\n
\"\"
\uc0ac\uc9c4 \uc81c\uacf5: \uc154\ud130\uc2a4\ud1a1<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/span>\uc774 KPI\ub294 \ud3c9\uade0 \uace0\uac1d \uac70\ub798 \uac00\uce58 \ub610\ub294 \ud3c9\uade0 \uace0\uac1d\uc774 \uc81c\ud488\/\uc11c\ube44\uc2a4\uc5d0 \uc9c0\ucd9c\ud558\ub294 \uae08\uc561\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\ub294 \uac00\uc7a5 \uc26c\uc6b4 \ubc29\ubc95\uc740 \uc81c\ud488 \uac00\uaca9\uc744 \ub192\uc774\ub294 \uac83\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uadf8\uac83\uc774 \uc120\ud0dd \uc0ac\ud56d\uc774 \uc544\ub2c8\ub77c\uace0 \uc0dd\uac01\ub418\uba74 \uac1c\uc120\ub41c \uc81c\ud488 \ud3ec\uc7a5, \ucc3d\uc758\uc801\uc778 \uba38\ucc9c\ub2e4\uc774\uc9d5, \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ud310\ub9e4\ud558\ub294 \uc81c\ud488\uc758 \uac00\uce58\ub97c \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \uad50\uc721\uc744 \ud1b5\ud574 \uacbd\uc7c1\uc5c5\uccb4\ubcf4\ub2e4 \ub354 \uc778\uc9c0\ub41c \uac00\uce58\ub97c \uc81c\uacf5\ud558\uc2ed\uc2dc\uc624. \uc0c1\ud5a5 \ud310\ub9e4\ub294 \uc720\uc0ac\ud55c \ud488\ubaa9\uc744 \ubc88\ub4e4\ub85c \ud568\uaed8 \ud310\ub9e4\ud558\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95: <\/b>\ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uc18c\uc694\ub41c \ubaa8\ub4e0 \ube44\uc6a9(\ub9c8\ucf00\ud305 \ube44\uc6a9)\uc744 \ud574\ub2f9 \uae30\uac04\uc5d0 \ud655\ubcf4\ud55c \uace0\uac1d \uc218\ub85c \ub098\ub215\ub2c8\ub2e4.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\uc774\uac83\uc740 \ud55c \uba85\uc758 \uc720\ub8cc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uc9c0\ucd9c\ud574\uc57c \ud558\ub294 \uae08\uc561\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \ud5a5\ud6c4 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc9c0\uc2dc\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 KPI\uc785\ub2c8\ub2e4. \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ub3c8\uc744 \ubc1b\ub294 \ube44\uc6a9\uc744 \uc904\uc77c \uc218 \uc788\ub2e4\uba74 \ud68c\uc0ac\uc758 \uc774\uc724\uc774 \ud5a5\uc0c1\ub418\uace0 \ub354 \ud070 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uace0 \ubaa8\ub450\uac00 \ud589\ubcf5\ud574\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc5ec\uae30\uc11c \uc8fc\uc758\ud560 \uc810\uc740 \ud2b8\ub798\ud53d \ucea0\ud398\uc778\uc774 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \uc2dc\uc791\ud558\ub294 \ub370 \uc2dc\uac04\uc774 \uac78\ub9ac\uace0 \ub300\ubd80\ubd84\uc758 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ud55c \ubc88\uc5d0 \uc5ec\ub7ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778(\uc608: \uc778\uc1c4, \uc778\ud130\ub137 \ub4f1)\uc744 \uc9c4\ud589\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\uc6f9\uc0ac\uc774\ud2b8 \uc804\ud658\uc728<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95:<\/b> \ub2e4\uc74c\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \uc5f0\uacb0\ud558\uc2ed\uc2dc\uc624.<\/span><\/i> \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4<\/a> \ud2b8\ub798\ud53d \ubc0f \ud310\ub9e4 \uc804\ud658\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\uc790\uc0c1\uac70\ub798 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ucd94\uac00\ud569\ub2c8\ub2e4. <\/span><\/i><\/p>\n\n\n\n

\ubc29\ubb38\uac1d 100\uba85\ub2f9 2\uba85\uc740 \uc720\ub8cc \uace0\uac1d\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>\uc774\uac83\uc740 \uc6f9 \uc0ac\uc774\ud2b8\uac00 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0 \uacb0\uc815\ud560 \ub54c \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uadc0\ud558\uc758 \ubaa9\ud45c\uac00 \uadc0\ud558\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc774\ub77c\uba74 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ubc29\ubb38\uc790\uac00 \uc720\ub8cc \uace0\uac1d\uc774 \ub418\ub294\uc9c0 \uce21\uc815\ud558\uc9c0 \uc54a\uc73c\uba74 \ub9c8\ucf00\ud305 \ub178\ub825\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0 \ud310\ub2e8\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \uadc0\ud558\uc758 \ub9c8\ucf00\ud305\uc774 \uc7a0\uc7ac\uc801\uc778 \uad6c\ub9e4\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ubaa8\uc9d1\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/span> \uadf8\uac83\uc740 \ub610\ud55c \ub2f9\uc2e0\uc5d0\uac8c \ub9d0\ud55c\ub2e4 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uc758\ub3c4 \uc5c6\uc774 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \uc0ac\ub78c\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\uc7ac\uace0 \ud68c\uc804\uc728<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95: <\/b>\ud310\ub9e4\ub41c \uc0c1\ud488\uc758 \ube44\uc6a9\uc744 \ud3c9\uade0 \uc7ac\uace0 \uae08\uc561\uc73c\ub85c \ub098\ub215\ub2c8\ub2e4.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\uc120\ubc18\uc774\ub098 \ub4b7\ubc29\uc5d0 \uc788\ub294 \uc0c1\ud488\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \ubc84\ub9ac\ub294 \ub3c8\uc785\ub2c8\ub2e4.<\/span>. <\/span>\uc5ec\uc774 KPI\uac00 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. \uc774 \uba54\ud2b8\ub9ad\uc740 \ud68c\uc0ac\uac00 \uc77c\uc815 \uae30\uac04 \ub3d9\uc548 \uc7ac\uace0\ub97c \ud310\ub9e4\ud558\uace0 \uad50\uccb4\ud55c \ud69f\uc218\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. <\/span>\u314f\ub098\ub294<\/span>\ud2f0 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc8fc\ubb38\ud574\uc57c \ud558\ub294\uc9c0 \uacb0\uc815\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\uc640 \uc120\ubc18\uc5d0 \uc788\uc5b4\uc57c \ud558\ub294 \ud2b9\uc815 \uc81c\ud488\uc758 \uc218\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc7ac\uace0\uac00 \ud314\ub9b4 \ub54c\uae4c\uc9c0 \uc774\uc775\uc774 \uc5c6\ub2e4<\/span>. \ub530\ub77c\uc11c \ud544\uc694\ud55c \uc591\uacfc \ud310\ub9e4\ud558\ub294 \ub370 \uac78\ub9ac\ub294 \uc2dc\uac04\uc744 \uc544\ub294 \uac83\uc774 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae09\uc5ec \ube44\uc728<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95:<\/i><\/b> (\uc2e4\uc81c \uae09\uc5ec \ube44\uc6a9 \/ \ucd1d \ud310\ub9e4 \uc218\uc775) x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\uc774\uac83\uc740 \uae09\uc5ec\uc5d0 \uc9c0\ucd9c\ub41c \ucd1d \uc218\uc775\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/span>. <\/span>\uc774\uac83 \ub9ce\uc740 \uc18c\ub9e4\uc5c5\uccb4\uac00 \uac77\uae30 \ud798\ub4e0 \ub77c\uc778\uc785\ub2c8\ub2e4. \ud310\ub9e4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc9c1\uc6d0\uc744 \ud655\ubcf4\ud558\uace0 \uc2f6\uc9c0\ub9cc \uc2e4\uc81c\ub85c \ud544\uc694\ud558\uc9c0 \uc54a\uc740 \uc9c1\uc6d0\uc744 \uace0\uc6a9\ud558\uace0 \uc2f6\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ub300\ubd80\ubd84\uc758 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uae09\uc5ec \ube44\uc728\uc774 \uc804\uccb4 \uc218\uc775\uc758 15-30%\uac00 \ub418\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc774 KPI\ub97c \uacc4\uc0b0\ud560 \ub54c \uc21c\uc774\uc775\uc774 \uc544\ub2cc \ucd1d \uc218\uc775\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uace0\uac1d \uc720\uc9c0\uc728<\/strong><\/h2>\n\n\n\n
\n

\uce21\uc815 \ubc29\ubc95: <\/b>(C1 \u2013 NC) \/ C2 x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

C1 = \uae30\uac04 \ub9d0\uc758 \ucd1d \uace0\uac1d \uc218<\/i><\/p>\n\n\n\n

NC = \ud574\ub2f9 \uae30\uac04\uc758 \uc2e0\uaddc \uace0\uac1d \uc218<\/i><\/p>\n\n\n\n

C2 = \uae30\uac04 \uc2dc\uc791 \uc2dc \ucd1d \uace0\uac1d \uc218<\/i><\/p>\n\n\n

\n
\"\"
\uc0ac\uc9c4 \ucd9c\ucc98: ShutterStock<\/figcaption><\/figure>\n<\/div>\n\n\n

\uc774 KPI\ub294 \uc7ac\ubc29\ubb38 \uace0\uac1d \ub300 \ucd5c\ucd08 \uad6c\ub9e4\uc790\uc758 \ube44\uc728\uc785\ub2c8\ub2e4. \ucda9\uc131\ub3c4\uac00 \ub192\uc740 \ub2e8\uace8 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc740 \uc5ec\ub7ec \uba74\uc5d0\uc11c \uc720\uc775\ud569\ub2c8\ub2e4.<\/span>. <\/span>N\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \ud604\uc7ac \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \uac83\ubcf4\ub2e4 6~7\ubc30 \ub354 \ube44\uc2f8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 1\ub144 \ub3d9\uc548 \uc0c1\uc810\uc744 \ubc29\ubb38\ud588\ub2e4\uac00 \ub2e4\uc74c \ud574\uc5d0 \uc7ac\ubc29\ubb38\ud55c \uace0\uac1d\uc758 \ube44\uc728\uc774 \uac00\ub2a5\ud55c 100%\uc5d0 \uac00\uae4c\uc6cc\uc9c0\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc740 \ub6f0\uc5b4\ub09c \uace0\uac1d \uc11c\ube44\uc2a4\uc640 \uace0\ud488\uc9c8 \uc81c\ud488\uc744 \uc81c\uacf5\ud558\uc5ec \uc0ac\ub78c\ub4e4\uc774 \uacc4\uc18d \uc7ac\ubc29\ubb38\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \uace0\uac1d \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8\uacfc \ud560\uc778\uc744 \uc81c\uacf5\ud558\uba74 \uace0\uac1d\uc774 \uc7ac\ubc29\ubb38\ud560 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

SMB\uac00 \ucd94\uc801\ud574\uc57c \ud558\ub294 KPI: \ucd5c\uc885 \ub2e8\uc5b4<\/strong><\/h3>\n\n\n\n

\uc774 \ub370\uc774\ud130\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. Google Analytics \ub610\ub294 \uae30\ud0c0 POS \uc2dc\uc2a4\ud15c\uc73c\ub85c \ub9cc\ub4e0 \ub9de\ucda4\ud615 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \uce21\uc815\ud56d\ubaa9\uc744 \ucd94\uc801\ud558\uace0 \ud2b9\uc218 \ubcf4\uace0\uc11c\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>. <\/span>\ud558\uc9c0\ub9cc, \ubc18\ub4dc\uc2dc \ubaa8\ub2c8\ud130\ub9c1 KPI<\/a> \uc2e4\uc2dc\uac04. \uc774\ub807\uac8c \ud558\uba74 \uc911\uc694\ud55c \uc131\ub2a5 \ucd94\uc138\uc640 \uc0dd\uc0b0\uc131 \ubcc0\ud654\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc800\uc790 \uc18c\uac1c:<\/p>\n\n\n

\n
\"\ud504\ub780\uccb4\uc0ac\ub2c8\uce74\uc2dc\uc624\"<\/figure>\n<\/div>\n\n\n
<\/i>\ud504\ub780\uccb4\uc2a4\uce74 \ub2c8\uce74\uc2dc\uc624<\/a> \ud504\ub9ac\ub79c\uc11c \uc791\uac00\uc774\uc790 \ucf58\ud150\uce20 \uc804\ub7b5\uac00\ub85c, \ud310\ub9e4\uc790\uac00 \ud310\ub9e4\ub97c \ub298\ub9ac\uace0 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uba70 \uc804\ubc18\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uc18c\ub9e4\uc5c5\uccb4\uac00 \ub418\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc18c\ub9e4 \ub3d9\ud5a5\uacfc \ud301\uc5d0 \ub300\ud574 \uae00\uc744 \uc4f0\ub294 \ub370 \uc804\ub150\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub140\uc758 \uc791\uc5c5\uc740 \ub2e4\uc74c\uc744 \ud3ec\ud568\ud55c \ucd5c\uace0\uc758 \uc18c\ub9e4 \uc5c5\uacc4 \uac04\ud589\ubb3c\uc5d0 \uc2e4\ub838\uc2b5\ub2c8\ub2e4. \uc18c\ub9e4 \uc811\uc810<\/a>, \uc2a4\ud2b8\ub9ac\ud2b8 \ud30c\uc774\ud2b8<\/a>, \uc18c\ub9e4 \uace0\uac1d \uacbd\ud5d8<\/a>, \ud314\uace0 \ub2e4\ub2c8\ub2e4<\/a>, \uadf8\ub9ac\uace0 \ub354. \uadf8\ub140\ub294 \ub610\ud55c \ub9c1\ud06c\ub4dc\uc778<\/a>, \uadf8\ub9ac\uace0 \uc0ac\uc774\ud2b8\uc5d0 300,000\uba85 \uc774\uc0c1\uc758 \uc804\ubb38\uac00\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/div>","protected":false},"excerpt":{"rendered":"

\uc911\uc18c\uae30\uc5c5\uc744 \uc6b4\uc601\ud560 \ub54c \uc791\uc740 \uacb0\uc815\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uac70\ub798 \ubc0f \uc0c1\ud638 \uc791\uc6a9 \uc774\uba74\uc758 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uc18c\ub9e4 \uc138\ubd80 \uc815\ubcf4 \ubc0f \ubd84\uc11d\uc744 \ud30c\ud5e4\uccd0\uc57c \ud569\ub2c8\ub2e4. \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uac00 \ud544\uc694\ud55c \uc774\uc720\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub97c \ub098\ud0c0\ub0b4\ub294 \uc22b\uc790 \uac12\uc785\ub2c8\ub2e4. \uadf8\ub4e4 \u2026 \uacc4\uc18d \uc77d\uae30 SMB \uc18c\ub9e4\uc5c5\uccb4\uac00 \ucd94\uc801\ud574\uc57c \ud558\ub294 \uc0c1\uc704 10\uac1c KPI \ubc0f \uce21\uc815 \ubc29\ubc95<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005,431564],"tags":[359326,7092,677173883,677174140,677173890],"class_list":["post-4797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-sales","tag-kpi","tag-metrics","tag-retail","tag-small-business","tag-smbs"],"yoast_head":"\nTop 10 KPIs That SMB Retailers Should Track \u2014 And How To Measure Them<\/title>\n<meta name=\"description\" content=\"Businesses that track KPIs are twice as likely to hit their targets. 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