{"id":4,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4"},"modified":"2025-09-03T12:39:22","modified_gmt":"2025-09-03T16:39:22","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ed%91%9c%ec%a4%80%ec%97%90-%eb%8c%80%ed%95%9c-%ec%98%a4%ed%95%b4","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/misconceptions-about-brand-standards\/","title":{"rendered":"\u2b50 \ube0c\ub79c\ub4dc \ud45c\uc900\uc5d0 \ub300\ud55c \uc624\ud574"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uadc0\ud558\uc758 \ud504\ub79c\ucc28\uc774\uc988\uc640 \uc0ac\uc774\ud2b8\uac00 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uc644\ubcbd\ud558\uac8c \uc900\uc218\ud558\uace0 \uc788\uc2b5\ub2c8\uae4c? <a href=\"https:\/\/blog.bindy.com\/ko\/%eb%b2%94%ec%a3%bc\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ea%b8%b0%ec%a4%80\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ube0c\ub79c\ub4dc \uae30\uc900<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9e4\uc7a5 \ub0b4 \uad6c\ud604 \ub124\ud2b8\uc6cc\ud06c(In-Store Implementation Network)\uc758 \uc124\ubb38 \uc870\uc0ac\ub294 \uc774 \ubb38\uc81c\uc758 \uce21\uba74, \ud2b9\ud788 \uba38\ucc9c\ub2e4\uc774\uc9d5\uc744 \uc218\ub7c9\ud654\ud558\uae30 \uc704\ud574 \ub178\ub825\ud588\uc73c\uba70 \uc18c\ub9e4 \uc804\ubb38\uac00\uc5d0\uac8c \ub9e4\uc7a5 \ub0b4 \uba38\ucc9c\ub2e4\uc774\uc9d5\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\uc124\ubb38 \uc870\uc0ac \ub300\uc0c1 \uc911 28%\ub294 &quot;\uc791\uc5c5\uc774 \uc644\ub8cc\ub41c \uac83\uc73c\ub85c \uac00\uc815&quot;\ud558\uace0 23%\ub294 &quot;\ub9e4\uc7a5 \ub0b4 \uc2e4\ud589\uc744 \uc804\ud600 \uce21\uc815\ud558\uc9c0 \uc54a\ub294\ub2e4&quot;\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7ec\ub098 \ub3d9\uc77c\ud55c \uc5f0\uad6c\uc5d0\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ucd94\uc815\ud569\ub2c8\ub2e4. <a href=\"https:\/\/blog.bindy.com\/ko\/the-cost-of-non-compliance\/\">\uaddc\uc815\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0 \uc5c5\uacc4\ub294 \uc5f0\uac04 1%\uc758 \ub9e4\ucd9c \uc190\uc2e4\uc744 \uc785\uac8c \ub429\ub2c8\ub2e4.<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\uc57c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?_t=1756917503\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ubd80\ubd84\uc758 \ub2e4\uc911 \uc7a5\uce58 \uc6b4\uc601\uc790\ub294 \uc2e4\ud589\uc774 \uc5ec\uc804\ud788 \ubb38\uc81c\uc774\uba70 \uc774 \ubb38\uc81c\ub85c \uc778\ud574 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud55c\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\ud574\uac00 \ub418\ub294 \uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc624\ud574\uac00 \ub2f9\uc2e0\uc744 \ubc29\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub6f0\uc5b4\ub4e4\uc5b4\ubd05\uc2dc\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud6c8\ub828\ub9cc\uc73c\ub85c \ucda9\ubd84\ud558\ub2e4\ub294 \uc624\ud574<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uad50\uc721\uc740 \ud544\uc218\uc801\uc774\uc9c0\ub9cc \uad50\uc721\ub9cc\uc73c\ub85c\ub294 \ube0c\ub79c\ub4dc \ud45c\uc900\uc744 \uc900\uc218\ud55c\ub2e4\uace0 \ubcf4\uc7a5\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \uc9c1\uc6d0\uc740 \uad50\uc721\uc744 \ubc1b\uace0 \ud034\uc988\uc5d0 \ub2f5\ud558\uace0 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\uacfc\ud560 \uc218 \uc788\uc9c0\ub9cc \uadf8\ub4e4\uc774 \ubc30\uc6b4 \uae30\uc220\uc744 \uc911\uc694\ud55c \uacf3\uc5d0 \uc801\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\uae4c?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\ud6c8\ub828\uc740 \ud544\uc694\ud558\uc9c0\ub9cc \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png?_t=1724934724\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ud45c\uc900\uc744 \uce21\uc815\ud560 \ud544\uc694\uac00 \uc5c6\ub2e4\ub294 \uc624\ud574<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\uc6b4\uc601 \uc808\ucc28\uc640 \uac10\uc0ac \uac00\ub2a5\ud55c \ud56d\ubaa9\uc744 \ub450 \uac1c\uc758 \ubcc4\ub3c4 \ubc84\ud0b7\uc73c\ub85c \ucc98\ub9ac\ud558\ub294 \ub300\uc2e0 &quot;\uae30\ub300\ud558\ub294 \ub0b4\uc6a9\uc744 \uac80\uc0ac&quot;\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc811\uadfc \ubc29\uc2dd\uc744 \uc804\ud658\ud558\uc138\uc694. \ubb38\uc11c\ud654\ub418\uace0 \uc804\ub2ec\ub418\ub294 \ud45c\uc900\uc744 \ub2e4\uc74c\uacfc \uac19\uc740 \ud45c\uc900\uc73c\ub85c \ucde8\uae09\ud569\ub2c8\ub2e4.&nbsp;<a href=\"https:\/\/blog.bindy.com\/ko\/%ec%86%8c%eb%a7%a4-%ea%b0%90%ec%82%ac%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc2ec\uc0ac<\/a>, \ud655\uc778 \ubc0f&nbsp;<a href=\"https:\/\/blog.bindy.com\/ko\/%ea%b0%95%eb%a0%a5%ed%95%9c-%ed%96%89%eb%8f%99-%ea%b3%84%ed%9a%8d\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ubcf4\uc815<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ud504\ub85c\uadf8\ub7a8\uacfc \ud45c\uc900\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uc2e4\ud589\uc740 \ub3d9\uc77c\ud55c \uc2a4\ud399\ud2b8\ub7fc\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc&nbsp;<a href=\"https:\/\/blog.bindy.com\/ko\/bindy-%ec%9b%8c%ed%81%ac%ed%94%8c%eb%a1%9c\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc9c0\uc18d\uc801\uc778 \ud559\uc2b5 \ubc0f \uac80\uc99d \uc6d0\uce59\uc744 \ubc14\ud0d5\uc73c\ub85c \uc6cc\ud06c\ud50c\ub85c \uad6c\ucd95<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub79c\ub4dc \ud45c\uc900\uc774 \uc804\ub2ec\ub418\uace0 \uac15\ud654\ub418\uace0 \uc77c\uad00\ub41c \ucc99\ub3c4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uce21\uc815\ub418\ub3c4\ub85d \uc804\ub2ec\ud558\ub294 \ub0b4\uc6a9\uc744 \uce21\uc815\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \uce21\uc815\uc744 \ud1b5\ud574 \ubcf8\uc0ac\uc5d0\uc11c \ubd84\uc11d \ubc0f \ubcf4\uace0\uac00 \uac00\ub2a5\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\ub97c \uad00\ub9ac\ud558\uace0 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc5d1\uc140\uc774 \uc88b\ub2e4\ub294 \uc624\ud574<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc704\uce58 \uc131\ub2a5\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uc6b4\uc601\uc790\ub294 \ub54c\ub54c\ub85c \ub2e4\uc74c \uc0ac\ud56d\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. <a href=\"https:\/\/blog.bindy.com\/ko\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5d1\uc140\uacfc \uc774\uba54\uc77c<\/a>. \uc774 \uc791\uc5c5\uc740 \ub290\ub9ac\uace0 \uc624\ub958\uac00 \ubc1c\uc0dd\ud558\uae30 \uc26c\uc6b0\uba70 \ub178\ub3d9 \uc9d1\uc57d\uc801\uc785\ub2c8\ub2e4. \ub610\ud55c \uc911\uc559 \uc9d1\uc911\uc2dd \uc2dc\uc2a4\ud15c\uc774 \uc5c6\uc73c\uba74 \uc870\uc9c1\uc5d0\uc11c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \ubd84\uc11d \uae30\ub2a5\uc774 \ubc15\ud0c8\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc911\uc559 \uc9d1\uc911\uc2dd \ud1b5\uc2e0 \ubc0f \uac80\uc0ac \uc2dc\uc2a4\ud15c\uc740 \uc870\uc9c1\uc758 \ubaa8\ub4e0 \uc218\uc900\uc5d0\uc11c \uc2e4\uc2dc\uac04 \ubcf4\uace0 \ubc0f \ubd84\uc11d\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\uba74\uc11c \ud504\ub85c\uc138\uc2a4 \uac1c\uc120\ub9cc\uc73c\ub85c\ub3c4 \ud22c\uc790 \uc218\uc775\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/ko\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel\uc740 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc774 \uc544\ub2c8\uba70 \ub300\uaddc\ubaa8 \ube0c\ub79c\ub4dc \ud45c\uc900\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/a>. \uc774\ub294 \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uace0 \ubc29\ud574\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?_t=1724934781\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\ubbf8\uc2a4\ud130\ub9ac \uc1fc\ud551\uc774 \ud574\uacb0\ud574 \uc900\ub2e4\ub294 \uc624\ud574<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\uc5ed \uad00\ub9ac\uc790 \ubc29\ubb38\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uad50\uc721\uc801\uc774\uba70 \uc608\ubc29\uc801\uc785\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub294 \uc704\uce58\uac00 \ud6a8\uc728\uc801\uc774\uace0 \uc548\uc804\ud558\uba70 \uc218\uc775\uc131\uc774 \uc788\uace0 \uace0\uac1d\uc774 \uc900\ube44\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4. \uc774\uac83\uc740 \ubbf8\uc2a4\ud130\ub9ac \uc1fc\ud551\uacfc \ub2ec\ub9ac \uc9c0\uc5ed \uad00\ub9ac\uc790\uac00 \ubc29\ubb38\ud558\uc5ec \uc6b4\uc601\uc744 \ud655\uc778\ud558\uace0 \ubb38\uc81c\ub97c \uc608\ubc29\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. <em>~ \uc804\uc5d0<\/em> \uadf8\ub4e4\uc740 \uc77c\uc5b4\ub09c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\uad6c \uad00\ub9ac\uc790\ub294 \uacb0\uacfc\ub97c \uc5c4\uaca9\ud558\uac8c \uac80\uc0ac\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ud504\ub85c\uc138\uc2a4 \uc790\uccb4\uac00 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae0d\uc815\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc740 \uc9c4\uacf5 \uc0c1\ud0dc\uc5d0\uc11c \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc791\uc5c5 \uae30\uacc4\uc758 \ubaa8\ub4e0 \ubd80\ubd84\uc774 \uac1c\ubcc4\uc801\uc73c\ub85c \uadf8\ub9ac\uace0 \ud568\uaed8 \uc798 \uc791\ub3d9\ud560 \ub54c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/ko\/%eb%af%b8%ec%8a%a4%ed%84%b0%eb%a6%ac-%ec%87%bc%ed%8d%bc-%eb%8c%80-%ec%a7%80%ea%b5%ac-%ea%b4%80%eb%a6%ac%ec%9e%90-%ec%a3%bc%eb%8f%84-%ea%b0%90%ec%82%ac\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ubbf8\uc2a4\ud130\ub9ac\uc1fc\ud551 \ud504\ub85c\uadf8\ub7a8\uc740 \ub0b4\ubd80 \uc18c\ud1b5 \ubc0f \uc810\uac80 \ud504\ub85c\uadf8\ub7a8\uc744 \ub300\uccb4\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?_t=1724934804\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ube0c\ub79c\ub4dc \ud45c\uc900\uc758 \uc2e4\ud589\uc5d0\ub294 \ub9ce\uc740 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub9e4\uc7a5 \ub0b4 \uc0c1\ud488 \ud310\ub9e4\ub97c \ud1b5\ud574 \ud310\ub9e4 \ucd09\uc9c4<\/li>\n\n\n\n<li>\uc77c\uad00\ub41c \ube0c\ub79c\ub529 \ubc0f \ud3ec\uc9c0\uc154\ub2dd \uc2e4\ud589\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uc804\uc2dc\ud0a4\uc138\uc694.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/ko\/%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%b0%a9%eb%ac%b8%ec%9c%bc%eb%a1%9c-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%eb%b3%b4%ed%98%b8%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud558\uc138\uc694<\/a><\/li>\n\n\n\n<li>\uace0\uac1d\uacfc \uc9c1\uc6d0\uc758 \uac74\uac15\uacfc \uc548\uc804\uc744 \ubcf4\ud638\ud558\uc138\uc694<\/li>\n\n\n\n<li>\uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc798 \uc6b4\uc601\ub418\ub294 \ub9e4\uc7a5\uacfc \uc0ac\uc774\ud2b8\uc5d0 \uac10\uc0ac\ub97c \ud45c\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ub2e4\uc2dc \ub3cc\uc544\uc635\ub2c8\ub2e4!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc\ub294 \ubaa8\ub450 \ud55c \uac00\uc9c0 \ud2b9\uc131\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4. \uc989, \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uac70\ub450\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ud574\uc5d0 \uc5bd\ub9e4\uc774\uc9c0 \ub9c8\uc138\uc694. \uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc138\uc694. <a href=\"https:\/\/blog.bindy.com\/ko\/%ec%a0%80%ec%9e%a5-%ec%8b%a4%ed%96%89-%eb%aa%a9%ec%a0%81-%eb%b2%94%ec%9c%84-%eb%b0%8f-%eb%aa%a8%eb%b2%94-%ec%82%ac%eb%a1%80\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ube0c\ub79c\ub4dc \ud45c\uc900 \uc2e4\ud589<\/a>, \ub354 \ub098\uc740 \uc6b4\uc601\uacfc \ub354 \uc218\uc775\uc131 \uc788\ub294 \uc704\uce58 \ubc0f \ud504\ub79c\ucc28\uc774\uc988\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-58789\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?_t=1756917542\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-766x400.png 766w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud504\ub79c\ucc28\uc774\uc988\uc640 \uc0ac\uc774\ud2b8\uac00 \ube0c\ub79c\ub4dc \ud45c\uc900\uc5d0 \uc644\uc804\ud788 \ubd80\ud569\ud569\ub2c8\uae4c? In-Store Implementation Network\uc758 \uc124\ubb38 \uc870\uc0ac\ub294 \uc774 \ubb38\uc81c\uc758 \ud55c \uce21\uba74, \ud2b9\ud788 \uc0c1\ud488\ud654\ub97c \uc815\ub7c9\ud654\ud558\uace0\uc790 \ud588\uc73c\uba70, \ub9ac\ud14c\uc77c \uc804\ubb38\uac00\uc5d0\uac8c \ub9e4\uc7a5 \uc0c1\ud488\ud654 \uc131\uacfc\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc5d0 \ucc38\uc5ec\ud55c \uc0ac\ub78c\uc758 28%\uac00 &quot;\uc77c\uc774 \uc644\ub8cc\ub418\uc5c8\ub2e4\uace0 \uac00\uc815\ud55c\ub2e4&quot;\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4... <a href=\"https:\/\/blog.bindy.com\/ko\/misconceptions-about-brand-standards\/\" class=\"more-link\">\uacc4\uc18d \uc77d\uae30 <span class=\"screen-reader-text\">\u2b50 \ube0c\ub79c\ub4dc \ud45c\uc900\uc5d0 \ub300\ud55c \uc624\ud574<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":6660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Retail Audit Misconceptions","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174230,14465791,677174231],"tags":[39423030,75404922,55665360,677173901,25135926,75404923,25774486],"class_list":["post-4","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-brand-standards","category-retail-audit","category-retail-execution","tag-district-manager-visit","tag-franchise-store-visit","tag-retail-audit-2","tag-retail-audit-software","tag-retail-compliance","tag-retail-store-visit","tag-store-walk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50\u00a0Misconceptions about Brand Standards<\/title>\n<meta name=\"description\" content=\"Are all your franchisee, really on top of brand standards? Let&#039;s dive in on 4 misconceptions that are holding you back.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/ko\/\ube0c\ub79c\ub4dc-\ud45c\uc900\uc5d0-\ub300\ud55c-\uc624\ud574\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50\u00a0Misconceptions about Brand Standards\" \/>\n<meta property=\"og:description\" content=\"Are all your franchisee, really on top of brand standards? Let&#039;s dive in on 4 misconceptions that are holding you back.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/ko\/\ube0c\ub79c\ub4dc-\ud45c\uc900\uc5d0-\ub300\ud55c-\uc624\ud574\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T16:39:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?_t=1756917562\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\u2b50\u00a0Misconceptions about Brand Standards\",\"datePublished\":\"2021-10-26T20:15:47+00:00\",\"dateModified\":\"2025-09-03T16:39:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/\"},\"wordCount\":574,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/shutterstock_696468397.jpg\",\"keywords\":[\"district manager visit\",\"franchise store visit\",\"retail audit\",\"retail audit software\",\"retail compliance\",\"retail store visit\",\"store walk\"],\"articleSection\":[\"\u2b50 Best practices\",\"\ud83c\udfaf Brand Standards\",\"\ud83d\udcca Retail Audit Software\",\"\ud83d\udecd\ufe0f Retail Execution\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/\",\"name\":\"\u2b50\u00a0Misconceptions about Brand Standards\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/misconceptions-about-brand-standards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/shutterstock_696468397.jpg\",\"datePublished\":\"2021-10-26T20:15:47+00:00\",\"dateModified\":\"2025-09-03T16:39:22+00:00\",\"description\":\"Are all your franchisee, really on top of brand standards? 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