{"id":3838,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3838"},"modified":"2024-09-12T08:18:03","modified_gmt":"2024-09-12T12:18:03","slug":"4-way-smbs-%ed%81%b0-%ec%86%8c%eb%a7%a4%ec%83%81%ea%b3%bc-%ea%b2%bd%ec%9f%81-%ec%9e%91%ec%9d%80-%ec%83%81%ec%a0%90-%ec%97%b4%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/","title":{"rendered":"\uc911\uc18c\uae30\uc5c5\uc774 \uc18c\uaddc\ubaa8 \ub9e4\uc7a5\uc744 \uc5ec\ub294 \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uc640 \uacbd\uc7c1\ud558\ub294 4\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"

\uc791\uc740 \uc0c1\uc810\uc774 \uc18c\ub9e4\uc5c5\uc5d0\uc11c \ub2e4\uc74c\uc73c\ub85c \ud070 \uc5ed\ud560\uc744 \ud569\ub2c8\uae4c? <\/span>\uadf8\ub807\uac8c \ubcf4\uc77c \uac83\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uc720\uba85 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc740 \uc18c\uaddc\ubaa8 \ub9e4\uc7a5\uc73c\ub85c \uc774\ub3d9\ud588\uc2b5\ub2c8\ub2e4. \ud45c\uc801<\/a>, \uc608\ub97c \ub4e4\uc5b4, \uc774\ubbf8 \ub2e4\uc591\ud55c \ub3c4\uc2dc \uc9c0\uc5ed\uc5d0 \uc218\ub9ce\uc740 \uc18c\uaddc\ubaa8 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uacc4\uc18d\ud574\uc11c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ub9e4\uc7a5<\/a> \uc1fc\ud551\uac1d\uc5d0\uac8c \ub354\uc6b1 \ud3b8\ub9ac\ud55c \uc704\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud574\ub9c8\ub2e4 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub610\ud55c IKEA\ub294 \ud604\uc7ac \uc601\uad6d, \uce90\ub098\ub2e4, \ub178\ub974\uc6e8\uc774, \uc774\ud0c8\ub9ac\uc544, \uc77c\ubcf8 \ubc0f \uc911\uad6d \uc804\uc5ed\uc5d0 44\uac1c\uc758 \uc18c\uaddc\ubaa8 \ub9e4\uc7a5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc791\ub144 \ub9d0 \uc6e8\uc2a4\ud2b8 \ud560\ub9ac\uc6b0\ub4dc\uc5d0 "Nordstrom Local"\uc774\ub77c\ub294 3,000\ud3c9\ubc29\ud53c\ud2b8 \uaddc\ubaa8\uc758 \ub9e4\uc7a5\uc744 \uc624\ud508\ud55c Nordstrom\uc744 \uc78a\uc9c0 \ub9c8\uc138\uc694.<\/span><\/p>\n\n\n

\n
\"\"
\uc774\ubbf8\uc9c0 \ud06c\ub808\ub514\ud2b8: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

\uc774\ub7ec\ud55c \ucd94\uc138 \ub4a4\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc624\ub298\ub0a0 \uc18c\ub9e4\uc5c5\uc774 \ud6e8\uc52c \ub354 \ud3b8\ub9ac\ud558\uace0 \uc811\uadfc\ud558\uae30 \uc26c\uc6cc\uc84c\ub2e4\ub294 \uc0ac\uc2e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uc790 \uc0c1\uac70\ub798, \ubb34\ub8cc \ubc30\uc1a1 \ubc0f \ube60\ub978 \ubc30\uc1a1 \ub355\ubd84\uc5d0 \uc18c\ube44\uc790\ub294 \ub354 \uc774\uc0c1 \ud544\uc694\ud55c \uac83\uc744 \ucc3e\uae30 \uc704\ud574 \ud070 \uc0c1\uc790\uac00 \uc788\ub294 \uc0c1\uc810\uc73c\ub85c \ucc28\ub97c \ubab0\uace0 \ub3cc\uc544\ub2e4\ub2d0 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uadf8 \uacb0\uacfc, \ub530\ub77c\uc7a1\uc73c\ub824\ub294 \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uace0\uac1d\uc774 \uc788\ub294 \uacf3\uc5d0\uc11c \ub354 \uac00\uae4c\uc6b4 \ub9e4\uc7a5\uc744 \uc124\ub9bd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ub610\ud55c \ud2b9\uc815 \uc704\uce58(\uc608: \ubc00\uc9d1\ub41c \ub3c4\uc2dc \uc2dc\uc7a5)\uc5d0\uc11c\ub294 \uc1fc\ud551\uac1d\uc774 \ubc29\ubb38\ud574\uc57c \ud558\ub294 100,000\ud3c9\ubc29\ud53c\ud2b8 \uaddc\ubaa8\uc758 \ub300\ud615 \ub9e4\uc7a5\ubcf4\ub2e4 \uc0ac\ub78c\ub4e4\uc758 \uc989\uac01\uc801\uc778 \ud544\uc694\ub97c \ucda9\uc871\ud558\ub294 \uc18c\uaddc\ubaa8 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\ub294 \uac83\uc774 \ub354 \ud569\ub9ac\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc608, \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uc758 "\uc18c\uaddc\ubaa8\ud654"\ub294 \ubd84\uba85\ud788 \ud798\uc744 \uc5bb\uace0 \uc788\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 SMB\uac00 \uac71\uc815\ud574\uc57c \ud569\ub2c8\uae4c? <\/span><\/p>\n\n\n\n

\n

\ub2f5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <\/span>\ud6cc\ub96d\ud55c \uc81c\ud488, \ube44\ud560 \ub370 \uc5c6\ub294 \uace0\uac1d \uc11c\ube44\uc2a4 \ubc0f \ud765\ubbf8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc5ec\uc804\ud788 \uc774\uc6c3\uc5d0 \ub9e4\uc7a5\uc744 \uc124\ub9bd\ud558\ub294 \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uc640 \uacbd\uc7c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<\/blockquote>\n\n\n\n

\ub2e4\uc74c\uc740 \uc774\ub97c \uc218\ud589\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \uc544\uc774\ub514\uc5b4\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

1. \uad6c\uc0c9 \ud604\uc9c0\ud654<\/b><\/h2>\n\n\n\n

\uc624\ub298\ub0a0 \uc18c\ub9e4\uc5c5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc740 \ub354 \ub9ce\uc740 \uc81c\ud488\uc744 \ubcf4\uc720\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub300\uc2e0\uc5d0 <\/span>\uc624\ub978\ucabd<\/span><\/i> \uac83. \uadc0\ud558\uc758 \uad6c\uc0c9\uc740 \ud2b8\ub798\ud53d \ubc0f \ud310\ub9e4\uc758 \ud575\uc2ec \ub3d9\uc778\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \ud22c\uc790\ud558\uc5ec \uc62c\ubc14\ub974\uac8c \uc218\ud589\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

\n

\uadc0\ud558\uc758 \uc778\ubca4\ud1a0\ub9ac\uac00 \uadc0\ud558\uac00 \ubd09\uc0ac\ud558\ub294 \uc9c0\uc5ed \uc0ac\ud68c\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \uc801\uc808\ud558\uac8c \ubc18\uc601\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uc1fc\ud551\uac1d \uc778\uad6c \ud1b5\uacc4, \uc9c0\uc5ed \ub3d9\ud5a5, \uc7ac\uace0 \uc6c0\uc9c1\uc784, \uac01 \uc9c0\uc5ed\uc758 \ub0a0\uc528 \ud328\ud134\uc5d0 \uc8fc\uc758\ub97c \uae30\uc6b8\uc778 \ub2e4\uc74c \uacf5\uae09\uc5c5\uccb4\uc640 \ud611\ub825\ud558\uc5ec \uadf8\uc5d0 \ub530\ub77c \uc7ac\uace0\ub97c \ud655\ubcf4\ud558\uc2ed\uc2dc\uc624.<\/p>\n<\/blockquote>\n\n\n\n

\ud604\uc9c0\ud654\uc5d0 \ud22c\uc790\ud55c \uc18c\ub9e4\uc5c5\uccb4\ub294 \uacb0\uacfc\ub97c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc8fc\ubbf8\uc5d0\uc988\ub97c \ubcf4\uc790. \uc5d0 \ub530\ub974\uba74 <\/span>\uc18c\ub9e4 \uc815\ubcf4 \uc2dc\uc2a4\ud15c<\/a>, 2017\ub144\uc5d0 "\uc18c\ub9e4\uc5c5\uccb4\ub294 7.9%\ub9cc\ud07c \uad11\uace0 \ub9e4\ucd9c\uc744 \uc131\uc7a5\uc2dc\ucf1c \uac00\uc774\ub358\uc2a4 \uc608\uce21\uc758 \ucd5c\uc800\uce58\uc778 4%\uc5d0\uc11c 6%\ub85c \uac70\uc758 \ub450 \ubc30 \uac00\uae4c\uc774 \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4."<\/span><\/p>\n\n\n\n

\uadf8 \uc131\uacf5\uc740 \ubd80\ubd84\uc801\uc73c\ub85c \ud604\uc9c0\ud654\ub41c \uad6c\uc0c9\uc5d0 \uae30\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. RIS\uac00 \ub9d0\ud588\ub4ef\uc774 \u201cZumiez\uc758 \ud1b5\ud569 \ubaa8\ub378\uc758 \ud575\uc2ec \ud14c\ub10c\ud2b8\ub294 \uc2e0\ud765 \ube0c\ub79c\ub4dc\uc5d0 \uc911\uc810\uc744 \ub454 \uace0\uc720\ud558\uace0 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\ub294 \ud604\uc9c0\ud654\ub41c \uad6c\uc0c9\uc744 \uace0\uac1d \uae30\ubc18\uc5d0 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kohl's\ub294 \ud604\uc9c0\ud654\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc7ac\uace0\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub610 \ub2e4\ub978 \uc18c\ub9e4\uc5c5\uccb4\uc785\ub2c8\ub2e4. <\/span>\uc18c\ub9e4\uc5c5\uccb4\uc5d0 \ub530\ub974\uba74<\/a>: <\/span><\/p>\n\n\n\n

\n

\u201c\ub300\ubd80\ubd84 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \uae30\ud6c4\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uad11\ubc94\uc704\ud55c \uc2dc\uc7a5 \ud074\ub7ec\uc2a4\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub799\uc744 \ube44\ucd95\ud558\ub358 \uc2dc\ub300\ub294 \uc9c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 Kohl's\ub294 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\ubcc4 \ub9e4\uc7a5\uc758 \uace0\uac1d \ud589\ub3d9\uc744 \uc5f0\uad6c\ud558\uc5ec \uace0\uac1d\uc774 \ubcf4\uace0 \uad6c\ub9e4\ud558\ub824\ub294 \ube0c\ub79c\ub4dc \ubc0f \uce74\ud14c\uace0\ub9ac\uc5d0 \ub9de\uac8c \uc81c\ud488\uc744 \ud3b8\uc9d1\ud558\uace0 \ub9de\ucda4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Kohl's\ub294 \uc6b0\ub9ac \ub9e4\uc7a5\uc744 \uace0\uac1d\uacfc \ub354 \uad00\ub828\uc131 \uc788\uac8c \ub9cc\ub4e4\uc5b4 \uace0\uac1d\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud569\ub2c8\ub2e4.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n

\uadf8\ub9ac\uace0 \uadf8 \uc2e4\ucc9c\uc774 \uacb0\uc2e4\uc744 \ub9fa\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. RIS\ub294 2016\ub144\uc5d0 \ud604\uc9c0\ud654\ub41c \uad6c\uc0c9\uc774 \uc788\ub294 Kohl\uc758 \uc704\uce58\uc5d0\uc11c "\uc57d 70bp \uc0c1\uc2b9, \uc7ac\uace0\ub294 40bp \ud558\ub77d"\uc744 \uacbd\ud5d8\ud588\ub2e4\uace0 \ubcf4\uace0\ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

2. \ud3b8\uc758\ub97c \uc704\ud55c \ub178\ub825<\/b><\/h2>\n\n\n\n

\ud604\ub300 \uc18c\ub9e4\uc5c5\uc758 \uacbd\uc6b0 \ud3b8\uc758\uc131\uc774 \uac8c\uc784\uc758 \uc774\ub984\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uac00\uc7a5 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \ud544\uc694\ud55c \ud488\ubaa9\uc744 \uc190\uc5d0 \ub123\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uadf8\ub807\uac8c \ud558\uba74 \ub2e4\uc74c\uc744 \uc758\ubbf8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc1fc\ud551\uac1d\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud558\uace0 \ub9e4\uc7a5\uc5d0\uc11c \uc218\ub839\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\uc6a9(BOPIS)<\/b> <\/span><\/h3>\n\n\n\n
\"\"
\uc774\ubbf8\uc9c0 \ud06c\ub808\ub514\ud2b8: Shutterstock<\/figcaption><\/figure>\n\n\n\n

BOPIS\ub294 \uc18c\ub9e4 \uc138\uacc4\uc758 \ud14c\uc774\ube14 \uc2a4\ud14c\uc774\ud06c\uac00 \ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ub9e4\uc7a5\uc5d0\uc11c \ub9e4\uc7a5 \ud53d\uc5c5\uc744 \uc81c\uacf5\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \uc11c\ube44\uc2a4\ub97c \uc0b4\ud3b4\ubcfc \ub54c\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\n

2017\ub144 \ud604\uc7ac, <\/span>\uad6c\ub9e4\uc790\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ubcf4\ud53c\uc2a4<\/a> \uc5b4\ub5a4 \uc2dc\uc810\uc5d0\uc11c, \uadf8\ub9ac\uace0 \uc804\uc790 \uc0c1\uac70\ub798 \ucc44\ud0dd\uc774 \uacc4\uc18d \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uadf8 \uc218\uac00 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n<\/blockquote>\n\n\n\n

BOPIS \uc791\ub3d9\uc758 \ud575\uc2ec\uc740 \ub9e4\uc7a5 \ub0b4 \uce74\ud0c8\ub85c\uadf8\uc640 \uc804\uc790 \uc0c1\uac70\ub798 \uce74\ud0c8\ub85c\uadf8\ub97c \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 \uc18c\ub9e4 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488\uacfc \uace0\uac1d\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc5b4\uc57c \ud558\uc9c0\ub9cc, \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \ud1b5\ud569\ud560 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \ud3ec\uc2a4<\/a> \ub2f9\uc2e0\uc758 \uc628\ub77c\uc778 \uc1fc\ud551 \uce74\ud2b8\uc640 \ud568\uaed8.<\/span><\/p>\n\n\n\n

\ubb3c\ub958\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0c1\ud488\uc744 \uc801\uc2dc\uc5d0 \ud53d\uc5c5\ud560 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \uc5b4\ub5bb\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c? \uc628\ub77c\uc778 \uc8fc\ubb38 \ud53d\uc5c5\uc744 \ud604\uc7a5\uc5d0\uc11c \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \ub9ac\uc18c\uc2a4(\uc608: \uacf5\uac04 \ubc0f \uc778\ub825)\uac00 \uc788\uc2b5\ub2c8\uae4c? \uadf8\ub807\ub2e4\uba74 \ud6cc\ub96d\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadc0\ud558\uc758 \uc704\uce58\uc5d0\uc11c \uc774\uac83\uc774 \uac00\ub2a5\ud558\uc9c0 \uc54a\uc740 \uacbd\uc6b0 BOPIS \uad6c\ud604\uc744 \ub3d5\uae30 \uc704\ud574 \ud0c0\uc0ac\uc640 \ud30c\ud2b8\ub108 \uad00\uacc4\ub97c \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc608\ub97c \ub4e4\uc5b4, <\/span>\uc5d0\uc774\ud399\uc2a4 \uc560\ub2c8\uc6e8\uc5b4<\/a>, \ud074\ub9ad \uc564 \ucf5c\ub809\ud2b8 \uc8fc\ubb38\uc744 \uc704\ud55c \uc790\ub3d9\ud654\ub41c \uc140\ud504 \uc11c\ube44\uc2a4 \uc0ac\ubb3c\ud568 \uc81c\uacf5\uc5c5\uccb4. \ub3c4 \uc788\ub2e4 <\/span>\ud3ad\uadc4 \ud53d\uc5c5<\/a>, \uc18c\ube44\uc790\uc5d0\uac8c \ubb34\ub8cc \ud53d\uc5c5 \uc7a5\uc18c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

BOPIS \uc635\uc158\uc744 \ud0d0\uc0c9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc640 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uc635\uc158\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

\ub9e4\uc7a5 \ub808\uc774\uc544\uc6c3 \ubc0f \ub514\uc790\uc778 \uac1c\uc120<\/b> <\/span><\/h3>\n\n\n\n

\ub2f9\uc2e0\uc740 \uc0ac\ub78c\ub4e4\uc744 \ub2f9\uc2e0\uc758 \uac00\uac8c\ub85c \ub04c\uc5b4\ub4e4\uc774\uae30 \uc704\ud574 \uc5f4\uc2ec\ud788 \uc77c\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2e0\uc774 \uc6d0\ud558\ub294 \ub9c8\uc9c0\ub9c9 \uac83\uc740 \uadf8\ub4e4\uc774 \ud544\uc694\ud55c \uac83\uc744 \ucc3e\uc744 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub4e4\uc774 \uac78\uc5b4\uac00\ub294 \uac83\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\n

\ub9e4\uc7a5\uc758 \ub808\uc774\uc544\uc6c3\uacfc \ub514\uc790\uc778\uc744 \uc798 \uc0b4\ud3b4\ubcf4\uace0 \ub2e4\uc74c\uacfc \uac19\uc774 \uc790\ubb38\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc1fc\ud551\uac1d\uc774 \ub9e4\uc7a5\uc744 \uc27d\uac8c \ud0d0\uc0c9\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\uae4c? \ud544\uc694\ud55c \uac83\uc744 \ube60\ub974\uace0 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\uae4c? <\/span><\/p>\n<\/blockquote>\n\n\n\n

\"\uc81c\ub300\ub85c<\/a><\/figure>\n\n\n\n

\uadf8\ub807\uc9c0 \uc54a\ub2e4\uba74 \ub9cc\ub4e4 \uc77c\ubd80 \uc870\uc815<\/a>. \uc120\ubc18\uacfc \ube44\ud488\uc744 \uc7ac\ubc30\uce58\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub2c8\uba74 \uba85\ud655\ud55c \uac04\ud310\uc744 \ub3c4\uc785\ud558\ub294 \ubb38\uc81c\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uacbd\uc6b0\uc774\ub4e0 \ub9e4\uc7a5\uc758 \ubaa8\uc591\uacfc \ub290\ub08c\uc774 \uc27d\uac8c \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ub370 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. <\/span><\/p>\n\n\n\n

\uc0c1\ud488\uacfc \ube44\ud488\uc744 \uc900\ube44\ud558\uace0 \uc6b4\uc601\ud558\uace0 \ub098\uba74 <\/span>\uc810\uac80 \ubc0f \uac10\uc0ac \uc2e4\uc2dc<\/a> \uc5d0\uac8c \ud655\uc778\ud558\ub2e4<\/a> \uadf8\ub4e4\uc740 \uc62c\ubc14\ub974\uac8c \uc2e4\ud589\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud604\uc9c0 \ubc30\uc1a1 \uc11c\ube44\uc2a4 \uc81c\uacf5<\/b>\uc5d0\uc2a4 <\/span><\/h3>\n\n\n\n

\ub2f9\uc77c \ubc30\uc1a1\uc740 \ud604\ub300 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \ub610 \ub2e4\ub978 \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \uc989\uac01\uc801\uc778 \ub9cc\uc871\uc5d0 \ub300\ud55c \uc0ac\ub78c\ub4e4\uc758 \uc694\uad6c\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uac15\ub825\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9e4\uc7a5\uc774 \uc774\ub7ec\ud55c \uc694\uad6c\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub2e4\uba74 \uacbd\uc7c1\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \uc704\uce58\uc5d0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\ub2f9\uc77c \ubc30\uc1a1\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ub2e4\uc74c\uacfc \uac19\uc740 \uc194\ub8e8\uc158\uc744 \uc0b4\ud3b4\ubcf4\uc2ed\uc2dc\uc624. <\/span>\uc6b0\ud3b8\ubc30\ub2ec\ubd80<\/a> \ub610\ub294 <\/span>\ub51c\ub9ac\ube0c<\/a> \uace0\uac1d\uc758 \uc989\uac01\uc801\uc778 \ubc30\uc1a1 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

3. \ucd5c\uace0\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \uc81c\uacf5<\/b><\/h2>\n\n\n\n

\uace0\uac1d\uc774 \uc2e0\uc18d\ud558\uac8c \uc1fc\ud551\uc744 \ud558\uace0 \ub9e4\uc7a5\uc5d0 "\ub4e4\uc5b4\uc624\uace0" \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc740 \ud6cc\ub96d\ud558\uc9c0\ub9cc \uc77c\ubd80 \uc18c\ube44\uc790\uc5d0\uac8c "\ud3b8\uc758\uc131"\uc774\ub780 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc9c1\uc6d0\uc774 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uac70\ub098 \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \uc548\ub0b4\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\uc774\ubbf8\uc9c0 \ud06c\ub808\ub514\ud2b8: Shutterstock<\/p>\n\n\n\n

\ubd88\ud589\ud788\ub3c4 \ub108\ubb34 \ub9ce\uc740 \uc18c\ub9e4\uc5c5\uccb4\uac00 \uc774\ub7ec\ud55c \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc0c1\uc778(\ud2b9\ud788 \ub300\ud615 \ub9e4\uc7a5)\uc740 \ud56d\uc0c1 \uace0\uac1d\uc744 \uc704\ud574 \uadf8 \uc774\uc0c1\uc73c\ub85c \ub098\uc544\uac00\uace0 \uc2f6\uc5b4\ud558\uc9c0 \uc54a\ub294 \ub0c9\uc815\ud55c \ub3d9\ub8cc\ub97c \uace0\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\n

SMB\ub85c\uc11c \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \ub2f9\uc2e0\uc774 \uc9c4\uc815\uc73c\ub85c \ube5b\ub0a0 \uc218 \uc788\ub294 \uc601\uc5ed\uc785\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc81c\ud488\uacfc \uc0b0\uc5c5\uc744 \uc54c\uace0 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\ub78c\ub4e4\uc744 \ub3d5\uace0\uc790 \ud558\ub294 \ud0c0\uace0\ub09c \uc131\ud5a5\uc774 \uc788\ub294 \uc18c\ub9e4 \uc9c1\uc6d0\uc5d0\uac8c \ud22c\uc790\ud558\uc5ec \uc790\uc2e0\uc744 \ucc28\ubcc4\ud654\ud558\uc2ed\uc2dc\uc624. \ub2e8\uc21c\ud788 \ud310\ub9e4\ub9cc \ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub3c4\ub85d \uad50\uc721\ud558\uace0 \ud604\uc9c0 \uace0\uac1d \ubc0f \ub2e8\uace8\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \uad50\uc721\ud558\uc138\uc694.<\/p>\n<\/blockquote>\n\n\n\n

\uc801\uc808\ud55c \uc0ac\ub840: \uc800\ub294 \ud56d\uc0c1 \uc9c0\uc5ed \uc8fc\ub958 \ud310\ub9e4\uc810\uc5d0\uc11c \uc640\uc778\uc744 \uad6c\uc785\ud558\uae30\ub85c \uc120\ud0dd\ud569\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uadf8\uacf3\uc5d0 \ucd5c\uace0\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac00\uac8c \uc9c1\uc6d0\ub4e4\uc740 \ub0b4\uac00 \ub204\uad70\uc9c0 \uc54c\uace0 \ub0b4 \ucde8\ud5a5\uc744 \uc798 \uc54c\uace0 \uc788\uc73c\uba70 \uc81c\ud488\uc5d0 \ub300\ud55c \uc804\ubb38\uac00\uc774\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub4e4\uc758 \ucd94\ucc9c\uc740 \ud56d\uc0c1 \uc815\ud655\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc774\uc720\ub85c \ub098\ub294 \uc6b0\ub9ac \ub3d9\ub124\uc5d0\uc11c \uc640\uc778\uc744 \ud310\ub9e4\ud558\ub294 \uc218\uc2ed \uac1c\uc758 \ub2e4\ub978 \uc7a5\uc18c \ub300\uc2e0 \uc640\uc778\uc744 \uad6c\uc785\ud558\uae30\ub85c \uc120\ud0dd\ud569\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uadc0\ud558\uc758 \uc0c1\uc810\uc5d0\uc11c \ub3d9\uc77c\ud55c \uc218\uc900\uc758 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc2ed\uc2dc\uc624. \uc9c1\uc6d0\uc5d0\uac8c \ud22c\uc790\ud558\uace0 \uc9c1\uc6d0\uc744 \ud575\uc2ec \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c \ub9cc\ub4e4\uc5b4 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \uc720\uc0ac\ud55c \ub9e4\uc7a5\uacfc \uacbd\uc7c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

4. \ub3c4\ubcf4 \uc774\ub3d9 \ub178\ub825\uc744 \uac15\ud654\ud558\uc2ed\uc2dc\uc624<\/b><\/h2>\n\n\n\n

\uc720\ub3d9\uc778\uad6c\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc740 \ud56d\uc0c1 \uc911\uc694\ud558\uc9c0\ub9cc \uc774\uc6c3\uc5d0 \ub9e4\uc7a5\uc744 \ucc28\ub9ac\ub294 \ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uc640\uc758 \uacbd\uc7c1\uc744 \ucc98\ub9ac\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \ud6e8\uc52c \ub354 \uc911\uc694\ud55c \uc6b0\uc120\uc21c\uc704\uac00 \ub429\ub2c8\ub2e4. \ud56d\uc0c1 \ubc29\ubb38\uc744 \ud1b5\ud574 \ub4e4\uc5b4\uc624\ub294 \uace0\uac1d\uc758 \uafb8\uc900\ud55c \ud750\ub984\uc744 \uc720\uc9c0\ud558\ub824\uba74 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uc218\ud589\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n

\n
\"\uae30\ud53c\"
\uc774\ubbf8\uc9c0 \ud06c\ub808\ub514\ud2b8: \ud504\ub780\uccb4\uc2a4\uce74 \ub2c8\uce74\uc2dc\uc624<\/figcaption><\/figure>\n<\/div>\n\n\n

\ub180\ub77c\uc6b4 \ucc3d \ub514\uc2a4\ud50c\ub808\uc774 \ub9cc\ub4e4\uae30<\/b> <\/h3>\n\n\n\n

2\uc8fc\ub9c8\ub2e4 \uc81c\ud488\uacfc \ube44\ud488\uc744 \ub2e8\uc7a5\ud558\uc5ec \ucc3d \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc2e0\uc120\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ub41c \uc0c1\ud0dc\ub85c \uc720\uc9c0\ud558\uc2ed\uc2dc\uc624. \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \ucc3d\uc73c\ub85c \uc774\uc57c\uae30\ub97c \uc804\ud558\uac70\ub098 \uc9c4\ubd80\ud55c \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ub118\uc5b4 \uc1fc\ud551\uac1d\uc774 \ub2e4\ub978 \uacf3\uc5d0\uc11c\ub294 \ucc3e\uc744 \uc218 \uc5c6\ub294 \uc77c\uc744 \ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n

\ub2e4\uc74c\uc740 \uace0\uac1d\uc774 \uc9c0\uac11\uc744 \uac1c\uc778\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ub3c5\ud2b9\ud558\uace0 \uac10\ub3d9\uc801\uc778 \uc7a5\uce58\ub97c \ub9cc\ub4e0 Kate Spade\uc758 \ud6cc\ub96d\ud55c \uc608\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uae38\uac00\ub97c \uc78a\uc9c0 \ub9c8\uc138\uc694<\/b> <\/span><\/h3>\n\n\n\n

\uc0c1\uc810\uc758 \uae38\uac00\ub97c \ud65c\uc6a9\ud558\uace0 \uc0ac\ub78c\ub4e4\uc774 \uae38\uc744 \uac00\ub294\ub370 \ubc29\ud574\uac00 \ub418\uc9c0 \uc54a\ub3c4\ub85d \ud560 \uc218 \uc788\ub294 \uc77c\uc774 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ub9ce\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ub9e4\uc7a5 \ubc16\uc5d0\uc11c \ubcf4\ud589\uc790\uc5d0\uac8c \ub9e4\uc7a5 \ub0b4 \ud2b9\ubcc4 \uc0c1\ud488\uc744 \uc54c\ub9ac\uae30 \uc704\ud574 \uac04\ud310\uc774\ub098 \uac04\ud310\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\uace0\uac1d\uacfc \uc5f0\ub77d \uc720\uc9c0 <\/b><\/h3>\n\n\n\n

\uc774\uba54\uc77c \uc8fc\uc18c\ub098 \uc804\ud654\ubc88\ud638\uc640 \uac19\uc740 \uace0\uac1d \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uc218\uc9d1\ud569\ub2c8\uae4c? \uadf8\ub4e4\uacfc \uc815\uae30\uc801\uc73c\ub85c \uc758\uc0ac\uc18c\ud1b5\uc744 \ud558\uc5ec \uadf8 \uc815\ubcf4\ub97c \uc798 \ud65c\uc6a9\ud558\uc2ed\uc2dc\uc624. \uadf8\ub807\uac8c \ud558\uba74 \uadf8\ub4e4\uc758 \ub808\uc774\ub354\uc5d0 \ub2f9\uc2e0\uc744 \uc720\uc9c0\ud558\uace0 \ub2f9\uc2e0\uc758 \uc704\uce58\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. <\/span><\/p>\n\n\n\n

\uc628\ub77c\uc778 \uac00\uc2dc\uc131 \ud5a5\uc0c1<\/b> \u2013 \uc778\ud130\ub137\uc740 \uc720\ub3d9\uc778\uad6c\uc758 \uac70\ub300\ud55c \ub3d9\uc778\uc774\ubbc0\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uac8c\uc744\ub9ac\ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. Google \ubc0f Yelp \ubaa9\ub85d\uc744 \ucd5c\uc2e0 \uc0c1\ud0dc\ub85c \uc720\uc9c0\ud558\uace0 SEO\uc5d0 \ud22c\uc790\ud558\uc5ec \uadc0\ud558\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ud45c\uc2dc\ub418\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624.  <\/span><\/p>\n\n\n\n

\ub124 \ucc28\ub840 \uc57c\u2026<\/b><\/h2>\n\n\n\n

\ub300\ud615 \uc18c\ub9e4\uc5c5\uccb4\uac00 \uc18c\uaddc\ubaa8 \ub9e4\uc7a5\uc744 \uc5ec\ub294 \uac83\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\uc2ed\ub2c8\uae4c? \uc758\uacac\uc5d0 \uc54c\ub824\uc8fc\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

\uc800\uc790 \uc18c\uac1c:<\/p>\n\n\n

\n
\"\ud504\ub780\uccb4\uc0ac\ub2c8\uce74\uc2dc\uc624\"<\/figure>\n<\/div>\n\n\n
<\/i>\ud504\ub780\uccb4\uc2a4\uce74 \ub2c8\uce74\uc2dc\uc624<\/a> \uc18c\ub9e4\uc5c5 \ud2b8\ub80c\ub4dc\uc640 \uc0c1\uc778\ub4e4\uc774 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uace0, \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uace0, \uc804\ubc18\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uc18c\ub9e4\uc5c5\uc790\uac00 \ub418\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud301\uc744 \uc8fc\uc81c\ub85c \uae00\uc744 \uc4f0\ub294 \ud504\ub9ac\ub79c\uc11c \uc791\uac00\uc774\uc790 \ucf58\ud150\uce20 \uc804\ub7b5\uac00\uc785\ub2c8\ub2e4. <\/em><\/div>","protected":false},"excerpt":{"rendered":"

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