{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"cpg-%ec%83%81%ed%92%88%ed%99%94-%ec%b2%b4%ed%81%ac%eb%a6%ac%ec%8a%a4%ed%8a%b8-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/cpg-merchandising-checklist-2\/","title":{"rendered":"\u2714\ufe0f CPG \uba38\ucc9c\ub2e4\uc774\uc9d5 \uccb4\ud06c\ub9ac\uc2a4\ud2b8"},"content":{"rendered":"

\uc774 \uc0d8\ud50c CPG \uba38\ucc9c\ub2e4\uc774\uc9d5 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc18c\ub9e4 \ud30c\ud2b8\ub108 \uc704\uce58\uc5d0\uc11c \uc2dc\uac01\uc801 \uba38\ucc9c\ub2e4\uc774\uc9d5 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uac70\ub098 \uc5c5\ub370\uc774\ud2b8\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<\/span>\n\n\n\n

\uc120\ubc18<\/strong><\/h2>\n\n\n\n
    \n
  1. \uc120\ubc18\uc774 \uac16\ucdb0\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  2. \uc81c\ud488 \uad6c\uba4d\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  3. \uc2b9\uc778\ub418\uc9c0 \uc54a\uc740 \ud56d\ubaa9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  4. \uc2b9\uc778\ub41c \ubaa8\ub4e0 \ud488\ubaa9\uc740 \uc120\ubc18\uc5d0 \ubcf4\uad00\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  5. \uc704\uce58 \ubc0f \uce74\ud14c\uace0\ub9ac\uc5d0 \uc0ac\uc6a9\ub41c \uc62c\ubc14\ub978 \ud50c\ub798\ub178\uadf8\ub7a8(\uc0ac\uc9c4 \ucca8\ubd80).<\/li>\n\n\n\n
  6. "\ud398\uc774\uc2f1"\uc758 \uc218\ub294 \ub2e4\uc591\ud55c SKU\uc758 \ucd5c\uc801 \uc218\ub97c \ud5c8\uc6a9\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
  7. \uc81c\ud488\uc774 \uc62c\ubc14\ub974\uac8c "\uc55e\uc73c\ub85c" \ud45c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
  8. \uc0ac\uc774\ub2c8\uc9c0\uc640 \uc120\ubc18 \ud754\ub4e4\ub9bc\uc740 \uacc4\uc57d\uc5d0 \ub530\ub77c \ud6a8\uacfc\uc801\uc774\uace0 \uc77c\uad00\ub418\uac8c \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n
  9. \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0c8\ub85c\uc6b4 \uacbd\uc7c1 \ud488\ubaa9\uc774 \ub9e4\uc7a5\uc5d0 \uc788\ub294\uc9c0(\uac01 \ud488\ubaa9\uc758 \uc0ac\uc9c4\uc744 \ucca8\ubd80\ud558\uc2ed\uc2dc\uc624).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKU<\/strong><\/h2>\n\n\n\n
      \n
    1. ~\uc774\ub2e4 XYZ <\/em>\uc81c\ud488 \uc7ac\uace0?<\/li>\n\n\n\n
    2. \uc758 \uae30\ub85d\uc801\uc778 \uac00\uaca9 XYZ<\/em> \uc81c\ud488.<\/li>\n\n\n\n
    3. ~\uc774\ub2e4 XYZ<\/em> \ud504\ub85c\ubaa8\uc158 \uc911\uc778 \uc81c\ud488?<\/li>\n\n\n\n
    4. \uac00\uaca9\uc740 XYZ <\/em>\uc81c\ud488 \ub9de\ub098\uc694?<\/li>\n\n\n\n
    5. \uc0c1\uc810\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc8fc\ubb38\uc744 \ud588\uc2b5\ub2c8\uae4c? XYZ <\/em>\uc81c\ud488?<\/li>\n<\/ol>\n\n\n\n

      \ub9e4\uc7a5 \ub0b4 \ud504\ub85c\ubaa8\uc158<\/strong><\/h2>\n\n\n\n
        \n
      1. \ub9e4\uc7a5 \ub0b4 \ud310\ucd09\uc740 \ucd5c\uc2e0 \uc0c1\ud0dc\uc774\uba70 \uacc4\uc57d \uacc4\uc57d\uacfc \uc77c\uce58\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
      2. \ubaa8\ub4e0 \ub514\uc2a4\ud50c\ub808\uc774\ub294 "\uc0c8\uac83\uacfc \uac19\uc740" \uc0c1\ud0dc\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n
      3. \ubc8c\ud06c \ubc14\ub2e5 \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc62c\ubc14\ub974\uac8c \ubc30\uce58\ub418\uc5b4 \uc788\uace0 \uc548\uc804\ud569\ub2c8\ub2e4(\uac78\ub9b4 \uc704\ud5d8 \uc5c6\uc74c).<\/li>\n\n\n\n
      4. \ub3c5\ub9bd\ud615 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \uc720\uc9c0 \uad00\ub9ac\ud558\uace0 \ube44\ucd95\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
      5. \ud2b9\ubcc4 "\ud1b5"\uacfc \ub514\uc2a4\ud50c\ub808\uc774\ub294 \uba85\ud655\ud558\uac8c \uc11c\uba85\ub418\uace0 \uac00\uaca9\uc774 \uac8c\uc2dc\ub418\uace0 \ud56b\uc2a4\ud31f \uc601\uc5ed\uc5d0 \ubc30\uce58\ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        \uc9c1\uc6d0<\/strong><\/h2>\n\n\n\n
          \n
        1. \uc9c1\uc6d0\uc740 \uc9c8\ubb38\uc744 \ubc1b\uc73c\uba74 \ub9e4\uc7a5 \ub0b4 \uc81c\ud488\uc774 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
        2. \uc9c1\uc6d0\uc740 \uc9c8\ubb38\uc744 \ubc1b\uc73c\uba74 \uc81c\ud488 \uc9c0\uc2dd\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n\n\n\n
        3. \uc9c1\uc6d0\ub4e4\uc740 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \uc775\uc219\ud558\uace0 \uc801\uc808\ud55c \uc81c\ud488 \uad50\uc721\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n

          \ubc31\uc2a4\ud1a1<\/strong><\/h2>\n\n\n\n
            \n
          1. \uc81c\ud488\uc774 \uc81c\ub300\ub85c \ubcf4\uad00\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n
          2. \uc81c\ud488\uc740 \ub9cc\ub8cc\ub85c \uc778\ud55c \uc190\uc2e4\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uad50\uccb4\ub97c \uc99d\uba85\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n
          3. \ub9cc\ub8cc\ub41c \uc81c\ud488\uc740 \uc815\ucc45\uc5d0 \ub530\ub77c \ucc98\ub9ac\ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n

            \uac10\uc0ac \ud504\ub85c\uadf8\ub7a8 \uc791\uc131\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ub2e4\uc74c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            \uc774 \uc0d8\ud50c CPG \uc0c1\ud488 \ud310\ub9e4 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc18c\ub9e4 \ud30c\ud2b8\ub108 \ub9e4\uc7a5\uc5d0\uc11c \ube44\uc8fc\uc5bc \uba38\ucc9c\ub2e4\uc774\uc9d5 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uac70\ub098 \uc5c5\ub370\uc774\ud2b8\ud558\uc138\uc694. \uc120\ubc18 SKU \ub9e4\uc7a5 \ub0b4 \ud504\ub85c\ubaa8\uc158 \uc9c1\uc6d0 \ubc31\uc2a4\ud0c1 \uac10\uc0ac \ud504\ub85c\uadf8\ub7a8 \ub9cc\ub4e4\uae30\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc138\uc694.<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f 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