{"id":3469,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3469"},"modified":"2024-11-28T14:25:29","modified_gmt":"2024-11-28T19:25:29","slug":"%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%eb%a7%a4%ec%9e%a5-%eb%82%b4-cpg-%ec%b6%9c%ec%8b%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-5%ea%b0%80%ec%a7%80-%ed%95%84%ec%88%98-%ea%b5%ac%ec%84%b1-%ec%9a%94%ec%86%8c","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/5-essential-components-for-a-successful-in-store-cpg-launch\/","title":{"rendered":"\uc131\uacf5\uc801\uc778 \ub9e4\uc7a5 \ub0b4 CPG \ucd9c\uc2dc\ub97c \uc704\ud55c 5\uac00\uc9c0 \ud544\uc218 \uad6c\uc131 \uc694\uc18c"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc0ac\uc2e4: CPG \uc81c\ud488 \ucd9c\uc2dc\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.foodinstitute.com\/images\/media\/iri\/IRI_NewProdPace.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">IRI\uc5d0 \ub530\ub974\uba74<\/a><span style=\"font-weight: 400;\">, \ub9e4\ub144 10,000\uac1c \uc774\uc0c1\uc758 \uc2e0\uc81c\ud488\uc774 \uc18c\ub9e4\uc810\uc5d0 \ucd9c\uc2dc\ub418\uc9c0\ub9cc &quot;10\uac1c \ubbf8\ub9cc\uc758 \uc2e0\uc81c\ud488\uc774 \ucd9c\uc2dc\ub418\uc5b4 1\ub144 \ub9e4\ucd9c\uc5d0\uc11c 1\uc870 3\ucc9c\uc5b5 1\ucc9c\ub9cc \uac1c \uc774\uc0c1\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ub2f9\uc2e0\uc774 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\ub824\ub294 CPG \ud68c\uc0ac\ub77c\uba74, \ub2f9\uc2e0\uc758 \uc791\uc5c5\uc740 \ubd84\uba85\ud788 \ub2f9\uc2e0\uc5d0\uac8c \uc801\ud569\ud569\ub2c8\ub2e4. \uce74\ub4dc\uac00 \uc313\uc5ec\uc788\ub294 \uac83\ucc98\ub7fc \ubcf4\uc77c \ub54c \uc5b4\ub5bb\uac8c \ud558\uba74 \uc131\uacf5\uc744 \uc2dc\uc791\ud558\uace0 \uc131\uacf5\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc0ac\uc2e4, \ud6a8\uacfc\uc801\uc778 \ucd9c\uc2dc\ub97c \uc704\ud55c \ub2e8\uc77c \ucd5c\uace0\uc758 \uc804\ub7b5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5ec\uae30\uc5d0\uc11c \uc6b0\ub9ac\uac00 \ub9d0\ud560 \uc218 \uc788\ub294 \uac83\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ub9e4\uc810\uc5d0\uc11c \uc81c\ud488\uc744 \ucd9c\uc2dc\ud560 \ub54c \uc77c\ubc18\uc801\uc73c\ub85c \uc81c\ud488\uc758 \uc131\uacf5\uc5d0 \ub9c9\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub2e4\uc12f \uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc544\ub798\uc5d0\uc11c \uc774\ub7ec\ud55c \ud575\uc2ec \uc694\uc18c\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4. \ud55c\ubc88 \ubd10\ubd10.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-your-product\"><b>1. \uadc0\ud558\uc758 \uc81c\ud488<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud305\uacfc \uc2e4\ud589\uc774 \uc544\ubb34\ub9ac \ub6f0\uc5b4\ub098\ub354\ub77c\ub3c4 \uc18c\ube44\uc790\uc5d0\uac8c \uc5b4\ud544\ud558\uc9c0 \uc54a\uc73c\uba74 \uc81c\ud488\uc744 \ud310\ub9e4(\ub610\ub294 \uacc4\uc18d \ud310\ub9e4)\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ucca0\uc800\ud55c \uc2dc\uc7a5\uc870\uc0ac\uac00 \ud544\uc694\ud55c \uc774\uc720\ub2e4. \uace0\uac1d\uc758 \uba38\ub9ac \uc18d\uc5d0 \ub4e4\uc5b4\uac00 \ubb34\uc5c7\uc774 \uadf8\ub4e4\uc744 \ud2f1\ud558\uac8c \ub9cc\ub4dc\ub294\uc9c0 \uacb0\uc815\ud558\uba74 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc6d0\ud558\ub294 \uc81c\ud488\uc744 \uc0dd\uac01\ud574 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ub610 \ub2e4\ub978 \ubaa8\ubc94 \uc0ac\ub840? \uadc0\ud558\uc758 \uc81c\ud488\uc774 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud0c0\uc774\ubc0d\uc740 \uc5ec\uae30\uc5d0\uc11c \ubaa8\ub4e0 \uac83\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud604\ub300 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\uc640 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ubb34\uc5b8\uac00\uac00 &quot;\ub4e4\uc5b4\uac00&quot; \uc788\ub2e4\uba74, \uadf8\uac83\uc774 \uc131\uacf5\ud560 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4, \uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \uac74\uac15\uacfc \ud22c\uba85\uc131\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\uc694\ud55c \ub450 \uac00\uc9c0 \uc694\uc18c\uc600\uc2b5\ub2c8\ub2e4. Dean Foods\uc758 DairyPure \ube0c\ub79c\ub4dc\uc758 \uc6b0\uc720\ub294 <\/span><a href=\"https:\/\/www.dairypure.com\/promise\" target=\"_blank\" rel=\"noopener noreferrer\">5-\ud3ec\uc778\ud2b8 \uc21c\uc218\uc131 \uc57d\uc18d<\/a><span style=\"font-weight: 400;\">. \uc774 \uc57d\uc18d\uc740 \uc6b0\uc720\uc5d0 \uc778\uacf5 \uc131\uc7a5 \ud638\ub974\ubaac\uc774 \uc5c6\uc74c\uc744 \uc758\ubbf8\ud588\uc2b5\ub2c8\ub2e4. b) \ud56d\uc0dd\uc81c \ud14c\uc2a4\ud2b8 c) \uc21c\ub3c4\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud488\uc9c8 \ud14c\uc2a4\ud2b8\ub97c \uac70\uce69\ub2c8\ub2e4. d) \uac74\uac15\ud55c \uc2dd\ub2e8\uc744 \uc12d\ucde8\ud55c \uc18c\uc5d0\uc11c\ub9cc \uc720\ub798\ub428; e) \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub099\ub18d\uc7a5\uc5d0\uc11c \ub0c9\uc7a5 \ubc30\uc1a1\ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uadf8 \uc57d\uc18d\uc740 \uc81c\ud488\uc5d0 \ub300\ud55c \uac74\uac15 \uc758\uc2dd\uc774 \uc788\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub9d0\ud588\uace0, \uc774\ub294 DairyPure\uac00 1\uc704\ub97c \ucc28\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/span><a href=\"https:\/\/www.iriworldwide.com\/en-US\/insights\/news\/IRI-Announces-Most-Successful-Consumer-Packaged-Goods-Brands-of-2016\" target=\"_blank\" rel=\"noopener noreferrer\">2016\ub144 IRI\uc758 \uac00\uc7a5 \uc131\uacf5\uc801\uc778 CPG \ucd9c\uc2dc<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc81c\ud488\uc744 \uac1c\ubc1c\ud560 \ub54c \ub2e4\uc74c\uacfc \uac19\uc774 \uc790\ubb38\ud574 \ubcf4\uc2ed\uc2dc\uc624. <\/span><i><span style=\"font-weight: 400;\">\uace0\uac1d\uc740 \uc5b4\ub5a4 \uc720\ud615\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc120\ud0dd\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\uae4c?<\/span><\/i><span style=\"font-weight: 400;\"> \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uace0 \uc81c\ud488\uacfc \uba54\uc2dc\uc9c0\uac00 \uc774\ub7ec\ud55c \uc120\ud0dd\uacfc \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uadf8\ub9ac\uace0 \uc644\uc804\ud788 \uc0c8\ub86d\uac70\ub098 \ub3c5\ud2b9\ud55c \uac83\uc744 \ucd9c\uc2dc\ud558\ub294 \uacbd\uc6b0 \uc18c\ube44\uc790 \uad50\uc721\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud574\uc57c \ud569\ub2c8\ub2e4. \ub2f9\uc2e0\uc740 \ud658\uc0c1\uc801\uc778 \uc0c8 \uc81c\ud488\uc744 \uac00\uc9c8 \uc218 \uc788\uc9c0\ub9cc \uc0ac\ub78c\ub4e4\uc774 \uadf8\uac83\uc744 \u201c\uc5bb\uc9c0\u201d \ubabb\ud55c\ub2e4\uba74, \ub2f9\uc2e0\uc758 \ucd9c\uc2dc\ub294 \uc2e4\ud328\ud560 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CD \ud50c\ub808\uc774\uc5b4\uc640 \ube44\uc2b7\ud558\uace0 30\ubd84\ub9c8\ub2e4 \ud5a5\uae30\ub97c \ubc1c\uc0b0\ud558\ub294 \ud5a5\uae30 \uc7a5\uce58\uc778 \ud398\ube0c\ub9ac\uc988 \uc13c\ud2b8\uc2a4\ud1a0\ub9ac(Febreze Scentstories)\uc758 \uacbd\uace0 \uc774\uc57c\uae30\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uc2ed\uc2dc\uc624. \uae30\uc874\uc758 \uacf5\uae30\uccad\uc815\uae30\uc640\ub294 \uc0ac\ubb47 \ub2e4\ub978 \uc2e0\uc81c\ud488\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubd88\ud589\ud788\ub3c4 \ucd9c\uc2dc\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubc18\ud5a5\uc744 \uc77c\uc73c\ud0a4\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc5d0 \ub530\ub974\uba74 <\/span><a href=\"https:\/\/hbr.org\/2011\/04\/why-most-product-launches-fail\" target=\"_blank\" rel=\"noopener noreferrer\">\ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0<\/a><span style=\"font-weight: 400;\">, \ubd80\ubd84\uc801\uc73c\ub85c Procter &amp; Gamble\uc774 \uc6b0\uc218\ud55c \uad50\uc721 \uc804\ub7b5\uc5d0 \ud22c\uc790\ud558\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc5d0 \ucd9c\uc2dc\uc5d0 \uc2e4\ud328\ud588\uc2b5\ub2c8\ub2e4. P&amp;G\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc7a5\uce58 \uc791\ub3d9 \ubc29\uc2dd\uc744 \uad50\uc721\ud558\uace0 \uac00\ub974\uce58\ub294 \ub300\uc2e0 \uac00\uc218 Shania Twain\uc744 \uace0\uc6a9\ud558\uc5ec \uc81c\ud488 \uad11\uace0\uc5d0 \ucd9c\uc5f0\ud588\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud398\ube0c\ub9ac\uc988 \ud5a5\uc2a4\ud1a0\ub9ac\uac00 \uc74c\uc545\uacfc \ud5a5\uc744 \ud3ec\ud568\ud55c\ub2e4\uace0 \uc0dd\uac01\ud588\uae30 \ub54c\ubb38\uc5d0 \uc18c\ube44\uc790\ub4e4\uc740 \ud63c\ub780\uc2a4\ub7ec\uc6cc\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uac19\uc740 \uc2e4\uc218\ub97c \ud558\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \uadc0\ud558\uc758 \uc81c\ud488\uc774 \uc0c8\ub85c\uc6b4 \ubc94\uc8fc\uc5d0 \uc18d\ud558\uac70\ub098 \uace0\uc720\ud55c \ubc94\uc8fc\uc5d0 \uc18d\ud558\ub294 \uacbd\uc6b0 \uace0\uac1d\uc774 \ud574\ub2f9 \ubc94\uc8fc\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201c\uc81c\ud488\uc774 \uc9c4\uc815\uc73c\ub85c \ud601\uba85\uc801\uc77c \ub54c \uc720\uba85 \uc778\uc0ac \ub300\ubcc0\uc778\uc740 \ub4dd\ubcf4\ub2e4 \uc2e4\uc774 \ub354 \ub9ce\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac15\ub825\ud55c \uad50\uc721 \ucea0\ud398\uc778\uc774 \ub354 \ub098\uc740 \ubc29\ubc95\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc758 \uae30\ub2a5\uc740 \uc5f0\uad6c \ubc0f \uac1c\ubc1c \ud300, \uc678\ubd80 \uc804\ubb38\uac00, \uc81c\ud488\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc0ac\ub791\ud55c \uc18c\ube44\uc790\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \ube0c\ub79c\ub4dc \ubcf4\uc774\uc2a4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u201d \u2013 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0<\/span><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"\uc81c\ub300\ub85c \uc2e4\ud589\ub418\uc9c0 \uc54a\uc740 \uba38\ucc9c\ub2e4\uc774\uc9d5\uc73c\ub85c \ud14c\uc774\ube14\uc5d0 \ub3c8\uc744 \ub0a8\uae30\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-marketing-and-advertising\"><b>2. \ub9c8\ucf00\ud305 \ubc0f \uad11\uace0<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc18c\ube44\uc790 \uc778\uc2dd\uc740 \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud560 \ub54c \ub9e4\uc6b0 \uc911\uc694\ud558\ubbc0\ub85c \uc785\uc18c\ubb38\uc744 \ub0bc \ucc3d\uc758\uc801\uc778 \ubc29\ubc95\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc804\ud1b5\uc801\uc778 \ud615\ud0dc\uc758 \ub9c8\ucf00\ud305(\uc608: \ubcf4\ub3c4 \uc790\ub8cc, TV \uad11\uace0, \uc624\ud504\ub77c\uc778 \ucea0\ud398\uc778)\uc774 \ud604\ub300 CPG \uc81c\ud488 \ucd9c\uc2dc\uc5d0\uc11c \uc5ec\uc804\ud788 \uc790\ub9ac\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc9c0\ub9cc \uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc5d0 \ub9ce\uc740 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ud574\uc11c \ub514\uc9c0\ud138 \uce21\uba74\uc744 \uac04\uacfc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc1fc\ud551\uac1d\uc774 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uc810\uc810 \ub354 \uc6f9\uc5d0 \uc758\uc874\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624. \ub2f9\uc2e0\uc758 \uc81c\ud488\uc774 \uc18c\ub9e4\uc810\uc5d0 \uc9c4\uc5f4\ub418\uae30 \uc804\uc5d0\ub3c4 \uadf8\ub4e4\uc740 \ub2f9\uc2e0\uc758 \uc81c\ud488\uc744 \ub9cc\ub0a0 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ud07d\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201c\ub514\uc9c0\ud138 \uae30\uc220\uc758 \ubd80\uc0c1\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ud798\uc744 \uc2e4\uc5b4\uc8fc\uace0 \uae30\uc5c5\uc5d0\uc11c \uac1c\uc778\uc73c\ub85c \uad8c\ub825\uc744 \uc774\ub3d9\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc640 \uc1fc\ud551\uac1d\uc740 \ub354 \ub113\uc740 \ubc94\uc704\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc73c\uba70 \uc774\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ub514\uc9c0\ud138 \ubc29\uc2dd\uc73c\ub85c \uc758\uacac\uc744 \ucc3e\uace0 \uacf5\uc720\ud558\uba74\uc11c \uac00\uaca9\uc744 \ube44\uad50\ud560 \uc218 \uc788\uace0 \uc810\uc810 \ub354 \uadf8\ub807\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \uc81c\ud488\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ube60\ub974\uac8c \ud655\uc0b0\ub418\uc5b4 \uc218\uc694\uac00 \uae09\uc99d\ud569\ub2c8\ub2e4. \uc2e0\uc81c\ud488 \ucd9c\uc2dc\ub97c \ub9dd\uce60 \uc218 \uc788\ub294 \ubb34\uc11c\uc6b4 \ub9ac\ubdf0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4.\u201d \u2013&nbsp;<a href=\"https:\/\/www.accenture.com\/us-en\/~\/media\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Industries_2\/Accenture-CPG-Digital-Revolution-Moving-From-Analog-To-Digital-Operating-Model.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\uc561\uc13c\uce04\uc5b4<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc774\uac83\uc774 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.popsugar.com\/beauty\/Urban-Decay-Vice-Lipstick-App-41744622\" target=\"_blank\" rel=\"noopener noreferrer\">\uac15\ub825\ud55c \ub514\uc9c0\ud138 \uc874\uc7ac<\/a>. \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc81c\ud488\uc5d0 \ub300\ud574 \uad50\uc721\ud558\uae30 \uc704\ud55c \uc804\uc6a9 \uc6f9 \ud398\uc774\uc9c0, \uc18c\uc15c \uacc4\uc815 \ubc0f \ub9ac\uc18c\uc2a4\ub97c \ubcf4\uc720\ud558\uace0 \uc774\ub7ec\ud55c \uc628\ub77c\uc778 \uc790\uc0b0\uc774 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ud45c\uc2dc\ub418\ub3c4\ub85d SEO\uc5d0 \ud22c\uc790\ud558\uc2ed\uc2dc\uc624. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ud56d\ubaa9\uc774 \uc628\ub77c\uc778\uc73c\ub85c \ud310\ub9e4\ub418\ub294 \uacbd\uc6b0 \uae0d\uc815\uc801\uc778 \ub9ac\ubdf0\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d\uc774 \uae0d\uc815\uc801\uc778 \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\ub3c4\ub85d \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc628\ub77c\uc778 \ud3c9\uac00 \uc678\uc5d0\ub3c4 \uc624\ud504\ub77c\uc778 \ucd9c\uc2dc\uc5d0 \ub9de\ucdb0 \ub9e4\ub825\uc801\uc778 \ub514\uc9c0\ud138 \uc804\ub7b5\uc744 \uc138\uc6b0\uc2ed\uc2dc\uc624. \uc62c\ubc14\ub978 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74 \uc778\uc9c0\ub3c4, \ub9e4\uc7a5 \ubc29\ubb38 \ubc0f \ud310\ub9e4\ub97c \ub3d9\uc2dc\uc5d0 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc774\uc5d0 \ub300\ud55c \ud6cc\ub96d\ud55c \uc608\ub294 BestDay.com\uacfc MARS Chocolates\uc5d0\uc11c \ub450 \ud68c\uc0ac\uac00 \ud611\ub825\ud558\uc5ec \uc624\ud504\ub77c\uc778 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \uc628\ub77c\uc778 \uacbd\ud488 \ud589\uc0ac\ub97c \ud3bc\ucce4\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc5d0 \ub530\ub974\uba74 <\/span><a href=\"https:\/\/www.wayin.com\/blog\/bestday-mars-drives-product-sales-mars-cross-channel-coupon-campaign\/\"><span style=\"font-weight: 400;\">Wayin, Inc\uc758 \uc0ac\ub840 \uc5f0\uad6c<\/span><\/a><span style=\"font-weight: 400;\">.: &nbsp;<\/span><i><span style=\"font-weight: 400;\">\ucc38\uac00\uc790\ub294 M&amp;M&#039;s\u00ae, MilkyWay\u00ae, Snickers\u00ae \ubc0f Dove \u00ae\ub97c \ud3ec\ud568\ud55c \ubaa8\ub4e0 OXXO(\uba55\uc2dc\ucf54\uc758 \uc778\uae30 \ud3b8\uc758\uc810)\ub97c \ubc29\ubb38\ud558\uc5ec MARS \ucd08\ucf5c\ub9bf\uc744 \uad6c\ub9e4\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uace0\uac1d\uc740 BestDay.com \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ud638\uc2a4\ud305\ub41c \ucea0\ud398\uc778 \ud398\uc774\uc9c0\ub85c \ubc14\ub85c \uc774\ub3d9\ud558\uc5ec &#039;\ucfe0\ud3f0 \ubc1b\uae30&#039; \ud074\ub9ad \uc720\ub3c4\ubb38\uc548 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\uc5ec \uc591\uc2dd\uc744 \uc791\uc131\ud558\uace0 \uc601\uc218\uc99d ID\uc640 \ud568\uaed8 \uc774\ub984, \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc81c\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \ub300\uac00\ub85c \ucc38\uac00\uc790\ub294 BestDay.com\uc5d0\uc11c \ub2e4\uc74c \uc608\uc57d\uc744 \uc704\ud574 $500MXN \ubc14\uc6b0\ucc98\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucfe0\ud3f0\uc774 \ud3ec\ud568\ub41c \ud655\uc778 \uc774\uba54\uc77c\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \ub178\ub825 \ub355\ubd84\uc5d0 OXXO \ud3b8\uc758\uc810\uc758 \ub9e4\uc7a5 \uc218\uac00 \uc99d\uac00\ud558\uace0 MARS \ucd08\ucf5c\ub9bf \ud310\ub9e4\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc6f9\uc0ac\uc774\ud2b8 BestDay.com\uc740 \uc7a0\uc7ac\uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc5ec\ud589 \uc608\uc57d \ud310\ub9e4\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-collaboration\"><b>3. \ud611\uc5c5<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc6b0\ub9ac\ub294 \uc804\uc5d0 \uadf8\uac83\uc744 \ub9d0\ud588\uace0 \uc6b0\ub9ac\ub294 \ub2e4\uc2dc \ub9d0\ud560 \uac83\uc785\ub2c8\ub2e4: <\/span><a href=\"https:\/\/blog.bindy.com\/ko\/cpg-%eb%b0%8f-%ec%86%8c%eb%a7%a4%ec%97%85%ec%b2%b4-%ed%98%91%ec%97%85%ec%9d%84-%ea%b0%9c%ec%84%a0%ed%95%98%ea%b8%b0-%ec%9c%84%ed%95%9c-5%ea%b0%80%ec%a7%80-%ed%8c%81\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPG \ud68c\uc0ac\uc640 \uc18c\ub9e4 \ud30c\ud2b8\ub108 \uac04\uc758 \ud611\ub825\uc740 \uc131\uacf5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ud2b9\ud788 \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud560 \ub54c \ub354\uc6b1 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uadf8\ub9cc\ud07c <\/span><a href=\"https:\/\/www.nacds.org\/wp-content\/uploads\/2017\/02\/New-Product-Launches.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\uc804\uad6d \uccb4\uc778 \uc57d\uad6d \ud611\ud68c(NACDS)<\/a><span style=\"font-weight: 400;\">, \uc591 \ub2f9\uc0ac\uc790\ub294 \uac00\ub2a5\ud55c \ud55c \ube68\ub9ac \ub2e4\uc74c \uc138\ubd80 \uc0ac\ud56d\uc744 \ub17c\uc758\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 \uccab \ubc88\uc9f8 \ucd9c\uc2dc \ud68c\uc758\uc5d0\uc11c:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\ucd9c\uc2dc \ubd84\ub958(\uc608: \uae30\uc5c5\/\ub9c8\ucf13 \uba54\uc774\ucee4, \uce74\ud14c\uace0\ub9ac\uc758 \ud575\uc2ec \uc81c\ud488, \ud2b8\ub80c\ub4dc\uc138\ud130 \ub610\ub294 \ub77c\uc778 \ud655\uc7a5)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ucd08\uae30 \ud0c0\uc784\ub77c\uc778<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ucd9c\uc2dc\uc77c<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc9c0\ub9ac\uc801 \ubc94\uc704<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ubcfc\ub968 \ubaa9\ud45c<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\ud310\ucd09 \uc9c0\uc6d0 \uc218\uc900\uc5d0 \ub300\ud55c \uae30\ub300<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc8fc\uc694 \uc774\ud574 \uad00\uacc4\uc790(\ud53c\uc784\uba85\uc790 \ub610\ub294 \uad50\ucc28 \uae30\ub2a5 \ud300)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uce74\ud14c\uace0\ub9ac \uc131\uc7a5 \uae30\ub300\uce58<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\uc9c1\uc811 \ud1b5\uc81c\ud560 \uc218 \uc5c6\ub294 \ucd94\uac00 \ubb38\uc81c(\uaddc\uc81c \uc2b9\uc778, \uc18c\uc2f1 \ub4f1)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc138\ubd80 \uc815\ubcf4\ub97c \ubbf8\ub9ac \ud574\uc2dc\ud558\uace0 \ubaa8\ub4e0 \uc18c\ub9e4 \ud30c\ud2b8\ub108\uac00 \ucd9c\uc2dc\uc5d0 \uc218\ubc18\ub418\ub294 \ub0b4\uc6a9\uc5d0 \ub3d9\uc758\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201c\uc131\uacf5\uc801\uc778 \uc18c\ub9e4 \ucd9c\uc2dc\uc758 \ud575\uc2ec\uc740 \uc0ac\uc804 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc18c\ub9e4\uc5c5\uccb4\ub9c8\ub2e4 \uc81c\ud488\uacfc \ub9c8\ucf00\ud305\uc744 \ubaa8\ub450 \uad00\ub9ac\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uac00 \uc57d\uac04 \ub2e4\ub985\ub2c8\ub2e4. \ubbf8\ub9ac \uacc4\ud68d\ud558\uba74 \uc720\uc0ac\uc810\uc744 \ud65c\uc6a9\ud558\uace0 \ucc28\uc774\uc810\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d \u2013 Tamara Budz, \uc124\ub9bd\uc790,&nbsp;<a href=\"http:\/\/silvershadegroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc2e4\ubc84 \uc250\uc774\ub4dc \uadf8\ub8f9<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ucd9c\uc2dc \uae30\uac04 \ub3d9\uc548 \uacc4\uc18d \uc9c4\ud589\ud558\uba74\uc11c <a href=\"https:\/\/blog.bindy.com\/ko\/successfully-implement-communication-channels-between-the-stores-and-head-office\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud1b5\uc2e0 \ud68c\uc120 \uac1c\ubc29<\/a>, \uc815\uae30\uc801\uc73c\ub85c \uc18c\ub9e4 \ud30c\ud2b8\ub108\uc640 \ub370\uc774\ud130 \ubc0f \ud1b5\ucc30\ub825\uc744 \uad50\ud658\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-data\"><b>4. \ub370\uc774\ud130<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ub9d0\ud558\uc790\uba74, \ucd9c\uc2dc\uc758 \ubaa8\ub4e0 \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc62c\ubc14\ub978 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 \uc815\ubcf4\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uacf5\uc720\ub418\ubbc0\ub85c \ucd94\uc138\ub97c \ubcf4\uace0 \uc989\uc2dc \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud300\uc744 \ubb34\uc7a5\ud558\uc138\uc694 <\/span><a href=\"https:\/\/bindy.com\/products\/location-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub370\uc774\ud130 \uc800\uc7a5 \ubc0f \uacf5\uc720 \uc194\ub8e8\uc158<\/a><span style=\"font-weight: 400;\"> \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc815\ubcf4\ub97c \uc2dc\uc2a4\ud15c\uc73c\ub85c \uac00\uc838\uc624\uace0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uc989\uc2dc \ud1b5\ucc30\ub825\uc744 \uacf5\uc720\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-attachment-id=\"3559\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/compliantia-store-data-display-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?fit=1354%2C581&amp;ssl=1\" data-orig-size=\"1354,581\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Chelica&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1505919038&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Compliantia Store Data Display\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?fit=700%2C300&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?resize=700%2C300&#038;ssl=1\" alt=\"Bindy \uc2a4\ud1a0\uc5b4 \ub370\uc774\ud130 \ud45c\uc2dc\" class=\"wp-image-3559\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc815\ud655\ud788 \ubb34\uc5c7\uc744 \ucd94\uc801\ud574\uc57c \ud569\ub2c8\uae4c? \uba87 \uac00\uc9c0 \uce21\uc815\uac12\uc774 \ub5a0\uc624\ub97c \uc218 \uc788\uc9c0\ub9cc \uc18c\ub9e4 \uc81c\ud488 \ucd9c\uc2dc\uc640 \uad00\ub828\ud558\uc5ec \uac00\uc7a5 \uc911\uc694\ud55c \uce21\uc815\ud56d\ubaa9\uc740 \uc7ac\uace0\uc640 \uad00\ub828\ub41c \uce21\uc815\ud56d\ubaa9\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc7ac\uace0 \uc218\uc900 \ubaa8\ub2c8\ud130\ub9c1\uc740 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc8fc\ubb38\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc774\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc7ac\uace0\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201c\ube0c\ub79c\ub4dc\uac00 \uc18c\ub9e4\uc810\uc5d0\uc11c \ub7f0\uce6d\ud560 \ub54c \uc800\uc9c0\ub974\ub294 \uac00\uc7a5 \ud070 \uc2e4\uc218\ub294 \uc7ac\uace0\uac00 \ucda9\ubd84\ud558\uc9c0 \uc54a\uac70\ub098 \uc989\uac01\uc801\uc778 \uc7ac\uc8fc\ubb38\uc744 \ucc98\ub9ac\ud560 \uc0dd\uc0b0 \uc2dc\uc124\uc774 \uc5c6\ub294 \uac83\uc785\ub2c8\ub2e4. \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc885\uc885 \uc8fc\ubb38\uc744 \ud558\uae30 \uc804\uc5d0 \ucd08\uae30 \uc8fc\ubb38 \uc218\ub7c9\uc744 \uc81c\uacf5\ud558\uace0 CPG \ud68c\uc0ac\ub294 \ud574\ub2f9 \uc218\ub7c9\uc744 \uc900\ube44\ud558\uc9c0\ub9cc \uc7ac\uc8fc\ubb38\uc740 \uc78a\uc5b4\ubc84\ub9bd\ub2c8\ub2e4. \ucd08\uae30 \ud488\ubaa9\uc774 \ub9e4\uc9c4\ub418\uba74 \uacf5\uae09\ub9dd\uc774 \ub530\ub77c\uc7a1\uc744 \ub54c\uae4c\uc9c0 \uc120\ubc18\uc774 \ube44\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.\u201d \u2013 Tamara Budz, Silver Shade Group \uc124\ub9bd\uc790<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc81c\ud488 \ucd9c\uc2dc \uae30\uac04 \ub3d9\uc548 \uc7ac\uace0 \uc218\uc900\uc744 \uc798 \ubaa8\ub2c8\ud130\ub9c1\ud55c \ud68c\uc0ac\ub294 P&amp;G\uc785\ub2c8\ub2e4. \uc5d0 \ub530\ub974\uba74 <\/span><a href=\"http:\/\/www.market6.com\/blog\/better-retail-analytics-data-sharing-better-new-product-launches\" target=\"_blank\" rel=\"noopener noreferrer\">\ub9c8\ucf136<\/a><span style=\"font-weight: 400;\">, \ud68c\uc0ac\uac00 2012\ub144 Tide Pods\ub97c \ucd9c\uc2dc\ud588\uc744 \ub54c P&amp;G\ub294 \uc8fc\uc694 \ubbf8\uad6d \uc2dd\ub8cc\ud488\uc810\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \uc77c\uc77c \ub9e4\uc7a5 \uc218\uc900 \ud310\ub9e4 \ubc0f \uc7ac\uace0 \uc218\uc900\uc744 \ucd94\uc801\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud568\uc73c\ub85c\uc368 \uc7ac\uace0 \ubd80\uc871 \uc704\ud5d8\uc774 \ub192\uc740 \ub9e4\uc7a5\uc73c\ub85c \ucc3d\uace0 \uc120\uc801\uc758 \uc6b0\uc120 \uc21c\uc704\ub97c \uc815\ud558\uace0 \uc77c\uc815\uc744 \uc7a1\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud488\uc808\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uc11c\ube44\uc2a4 \uc218\uc900\uc744 98.5% \uc774\uc0c1\uc73c\ub85c \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-in-store-execution\"><b>5. \ub9e4\uc7a5 \ub0b4 \uc2e4\ud589<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ub9e4\uc7a5 \ub0b4 \uc2e4\ud589\uc785\ub2c8\ub2e4. \uc81c\ud488\uc774 \ud45c\uc2dc\ub418\ub294 \ubc29\uc2dd, \ud310\ucd09 \uc790\ub8cc\uc758 \uc704\uce58 \ubc0f \ubcf4\ucda9 \ube48\ub3c4\ub294 \ucd9c\uc2dc \uc804\uc5d0 \uc218\uc815\ud574\uc57c \ud560 \uc0ac\ud56d \uc911 \uc77c\ubd80\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc18c\ub9e4 \ud30c\ud2b8\ub108\uc5d0\uac8c \ud544\uc694\ud55c \ubaa8\ub4e0 \uc790\ub8cc\uc640 \ub9ac\uc18c\uc2a4\ub97c \uc81c\uacf5\ud588\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/blog.bindy.com\/ko\/%ec%a0%80%ec%9e%a5-%ec%8b%a4%ed%96%89-%eb%aa%a9%ec%a0%81-%eb%b2%94%ec%9c%84-%eb%b0%8f-%eb%aa%a8%eb%b2%94-%ec%82%ac%eb%a1%80\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc62c\ubc14\ub974\uac8c \uc2e4\ud589\ud558\uae30 \uc704\ud574<\/a>. \uc5ec\uae30\uc5d0\ub294 \ud50c\ub798\ub178\uadf8\ub7a8, \ud574\uc57c \ud560 \uc77c\uacfc \ud558\uc9c0 \ub9d0\uc544\uc57c \ud560 \uc77c\uc5d0 \ub300\ud55c \uc0ac\uc9c4, \ube0c\ub79c\ub4dc \uc9c0\uce68 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uadf8\ub9ac\uace0 \ucea0\ud398\uc778\uc774 \uc2e4\ud589\ub418\uba74 \ub9e4\uc7a5 \uac10\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \ub9e4\uc7a5 \uc2e4\ud589\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc18c\ub9e4 \ud30c\ud2b8\ub108\ub97c \ubc29\ubb38\ud558\uc5ec \ucd9c\uc2dc \uc9c0\uce68 \ubc0f \ud45c\uc900\uc774 \ucda9\uc871\ub418\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" data-attachment-id=\"62961\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/4-common-issues-retailers-face-with-ineffective-operations-and-how-to-fix-them\/bindy-deploy-programs-100-transp-bskgd\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=818%2C280&amp;ssl=1\" data-orig-size=\"818,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Deploy programs 100%-Transp bskgd\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=700%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-62961\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=768%2C263&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&amp;ssl=1 700w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uac01 \ubc29\ubb38\uc744 \ucca0\uc800\ud788 \ubb38\uc11c\ud654\ud558\uace0 \ubaa8\ub4e0 \uc774\ud574 \uad00\uacc4\uc790\uac00 \uac10\uc0ac \uacb0\uacfc\ub97c \ubcfc \uc218 \uc788\ub3c4\ub85d \ud544\uc694\ud55c \uc815\ubcf4\uac00 \ucd5c\ub300\ud55c \ube68\ub9ac \uc2dc\uc2a4\ud15c\uc5d0 \uc5c5\ub85c\ub4dc\ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uc774 \ub2e8\uacc4\ub97c \ub354 \uc27d\uac8c \ud558\ub824\uba74 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 <\/span><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc18c\ub9e4 \uac10\uc0ac \ubc0f \uc791\uc5c5 \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/a><span style=\"font-weight: 400;\"> \uc2e4\uc2dc\uac04\uc73c\ub85c \uc815\ubcf4\ub97c \uae30\ub85d\ud558\uace0 \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"final-words\"><b>\ub9c8\uc9c0\ub9c9 \ub2e8\uc5b4<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\uc18c\ub9e4 \ubd84\uc57c\uc5d0\uc11c \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud560 \ub54c \ub9ce\uc740 \uc694\uc18c\uac00 \uc791\uc6a9\ud558\uc9c0\ub9cc \uc774 \uac8c\uc2dc\ubb3c\uc5d0\uc11c \uc5b8\uae09\ud55c 5\uac00\uc9c0 \ud544\uc218 \uad6c\uc131 \uc694\uc18c\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c \uc911 \uc77c\ubd80\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">5\uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\ub97c \ubaa8\ub450 \uad00\ub9ac\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc77c\uc774\uc9c0\ub9cc \uc62c\ubc14\ub978 \uc81c\ud488, \uac74\uc804\ud55c \ucc3d\uc758\uc131, \uc18c\ub9e4 \ud30c\ud2b8\ub108\uc640\uc758 \uac1c\ubc29\uc801\uc774\uace0 \ud611\ub825\uc801\uc778 \uad00\uacc4\uac00 \uc788\ub2e4\uba74 \uc644\uc804\ud788 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub9e4\uc7a5 \ub0b4 \uc2e4\ud589\uc744 \uc704\ud55c \uc62c\ubc14\ub978 \ub370\uc774\ud130\uc640 \ub3c4\uad6c\ub85c \ub9c8\ubb34\ub9ac\ud558\uba74 \uc131\uacf5\uc801\uc778 \uc81c\ud488 \ucd9c\uc2dc\ub97c \uc900\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc800\uc790 \uc18c\uac1c:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=700%2C700&#038;ssl=1\" alt=\"\ud504\ub780\uccb4\uc0ac\ub2c8\uce74\uc2dc\uc624\" class=\"wp-image-1994\" style=\"width:197px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud504\ub780\uccb4\uc2a4\uce74 \ub2c8\uce74\uc2dc\uc624<\/a> \ud504\ub9ac\ub79c\uc11c \uc791\uac00\uc774\uc790 \ucf58\ud150\uce20 \uc804\ub7b5\uac00\ub85c, \ud310\ub9e4\uc790\uac00 \ud310\ub9e4\ub97c \ub298\ub9ac\uace0 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uba70 \uc804\ubc18\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uc18c\ub9e4\uc5c5\uccb4\uac00 \ub418\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc18c\ub9e4 \ub3d9\ud5a5\uacfc \ud301\uc5d0 \ub300\ud574 \uae00\uc744 \uc4f0\ub294 \ub370 \uc804\ub150\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub140\uc758 \uc791\uc5c5\uc740 \ub2e4\uc74c\uc744 \ud3ec\ud568\ud55c \ucd5c\uace0\uc758 \uc18c\ub9e4 \uc5c5\uacc4 \uac04\ud589\ubb3c\uc5d0 \uc2e4\ub838\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.retailtouchpoints.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\uc18c\ub9e4 \uc811\uc810<\/a>, <a href=\"http:\/\/streetfightmag.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\uc2a4\ud2b8\ub9ac\ud2b8 \ud30c\uc774\ud2b8<\/a>, <a href=\"https:\/\/www.retailcustomerexperience.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\uc18c\ub9e4 \uace0\uac1d \uacbd\ud5d8<\/a>, <a href=\"https:\/\/www.vendhq.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\ud314\uace0 \ub2e4\ub2c8\ub2e4<\/a>, \uadf8\ub9ac\uace0 \ub354. \uadf8\ub140\ub294 \ub610\ud55c <a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/detail\/recent-activity\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub9c1\ud06c\ub4dc\uc778<\/a>, \uadf8\ub9ac\uace0 \uc0ac\uc774\ud2b8\uc5d0 300,000\uba85 \uc774\uc0c1\uc758 \uc804\ubb38\uac00\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>\uc0ac\uc2e4: CPG \uc81c\ud488 \ucd9c\uc2dc\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. IRI\uc5d0 \ub530\ub974\uba74 \ub9e4\ub144 10,000\uac1c \uc774\uc0c1\uc758 \uc2e0\uc81c\ud488\uc774 \uc18c\ub9e4\uc810\uc5d0 \ucd9c\uc2dc\ub418\uc9c0\ub9cc &quot;10\uac1c \ubbf8\ub9cc\uc758 \uc2e0\uc81c\ud488\uc774 \ucd9c\uc2dc\ub41c \uc9c0 1\ub144 \ucc28\uc5d0 1\uc870 3\ucc9c\uc5b5 1\ucc9c\ub9cc \uac1c \uc774\uc0c1\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud569\ub2c8\ub2e4.&quot; \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud558\uace0\uc790 \ud558\ub294 CPG \ud68c\uc0ac\ub77c\uba74 \uadc0\ud558\uc758 \uc791\uc5c5\uc740 \ubd84\uba85\ud788 \uc801\ud569\ud569\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \u2026 <a href=\"https:\/\/blog.bindy.com\/ko\/5-essential-components-for-a-successful-in-store-cpg-launch\/\" class=\"more-link\">\uacc4\uc18d \uc77d\uae30 <span class=\"screen-reader-text\">\uc131\uacf5\uc801\uc778 \ub9e4\uc7a5 \ub0b4 CPG \ucd9c\uc2dc\ub97c \uc704\ud55c 5\uac00\uc9c0 \ud544\uc218 \uad6c\uc131 \uc694\uc18c<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11682095],"tags":[590667000,20386393],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpg-product-launch","tag-store-execution"],"yoast_head":"<!-- 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