{"id":2987,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2987"},"modified":"2024-11-28T14:25:47","modified_gmt":"2024-11-28T19:25:47","slug":"%ec%98%a4%ed%94%84%eb%9d%bc%ec%9d%b8-%eb%a7%a4%ec%9e%a5%ec%97%90%ec%84%9c-%ec%84%b1%ea%b3%b5%ed%95%9c-4%ea%b0%80%ec%a7%80-%eb%94%94%ec%a7%80%ed%84%b8-%ed%8d%bc%ec%8a%a4%ed%8a%b8-%eb%b8%8c%eb%9e%9c","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/4-digital-first-brands-that-found-success-in-brick-and-mortar-retail\/","title":{"rendered":"\uc624\ud504\ub77c\uc778 \uc18c\ub9e4\uc5d0\uc11c \uc131\uacf5\uc744 \uac70\ub454 4\uac00\uc9c0 \ub514\uc9c0\ud138 \uc6b0\uc120 \ube0c\ub79c\ub4dc\u2026"},"content":{"rendered":"

\u2026 \uadf8\ub9ac\uace0 \uadf8\ub4e4\uc5d0\uac8c\uc11c \ubc30\uc6b8 \uc218 \uc788\ub294 \uac83<\/strong><\/h2>\n\n\n\n

\uc774\uc81c \ubaa8\ub4e0 \uac83\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\uae4c? \uc804\uc790 \uc0c1\uac70\ub798, \uad6c\ub3c5, \ubc30\ub2ec \uc11c\ube44\uc2a4\ub294 \ubb3c\ub860 \ubb34\ub8cc \ubc30\uc1a1\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc778\uae30\ub97c \uc5bb\uc73c\uba74\uc11c \uc18c\ube44\uc790\uac00 \uc5ec\uc804\ud788 \ubc16\uc5d0 \ub098\uac00 \uc1fc\ud551\ud560 \ud544\uc694\uac00 \uc788\ub294\uc9c0 \uad81\uae08\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc9e7\uc740 \ub300\ub2f5\uc740 \uc608\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uacc4\uc18d\ud574\uc11c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\uace0 \uc788\uc73c\uba70 \ub300\ubd80\ubd84\uc758 \uad6c\ub9e4\ub294 \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/span> \ubbf8\uad6d \uc778\uad6c\uc870\uc0ac\uad6d\uc5d0 \ub530\ub974\uba74<\/a>, 2023\ub144 1\ubd84\uae30 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 15.1%<\/strong> \ucd1d \ub9e4\ucd9c\uc758.<\/span><\/p>\n\n\n\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uc5c6\ub294 CPG\ub294 \uc218\uc775 \uae30\ud68c\ub97c \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc8fc\ub85c \uc628\ub77c\uc778\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\ub97c \ud558\ub294 \ube0c\ub79c\ub4dc\ub77c\uba74 \uc624\ud504\ub77c\uc778 \uc601\uc5ed\uc5d0\uc11c \uae30\ud68c\ub97c \ud0d0\uc0c9\ud574\uc57c \ud560 \ub54c\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc774\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub3c4\ub85d \uc624\ud504\ub77c\uc778 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc2dc\uc791\ud55c \ub514\uc9c0\ud138 \uc6b0\uc120 \ube0c\ub79c\ub4dc\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

1. Target\uacfc\uc758 \uc815\uc9c1\ud55c \ud30c\ud2b8\ub108 \uad00\uacc4\ub85c \ucd94\uac00 \ubc30\ud3ec<\/span><\/h2>\n\n\n\n

\uae30\uc874 \uc18c\ub9e4\uc5c5\uccb4\uc640 \ud611\ub825\ud558\uba74 CPG\uac00 \uc720\ud1b5\uc744 \ud655\ub300\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc218\ud589\ud55c \ube0c\ub79c\ub4dc\uc758 \ud55c \uc608\ub85c Jessica Alba\uac00 \uc124\ub9bd\ud55c \uc720\uc544\uc6a9\ud488, \uac1c\uc778\uc6a9\ud488, \uac00\uc815\uc6a9\ud488\uc744 \ud310\ub9e4\ud558\ub294 CPG \ud68c\uc0ac\uc778 Honest\uac00 \uc788\uc2b5\ub2c8\ub2e4. 2014\ub144 Honest\ub294 Target\uacfc \uc81c\ud734\ud558\uc5ec \uc804\uad6d \uc18c\ub9e4\uc810\uc5d0 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud300 \uad6c\uc131\uc740 \uc131\uacf5\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub2c8\uc2a4\ud2b8 \uc81c\ud488\uc740 \uc5ec\uc804\ud788 \ud0c0\uac9f\uc5d0\uc11c \ud310\ub9e4\ub418\uace0 \uc788\uc73c\uba70 \ube0c\ub79c\ub4dc\uc758 \uad6c\uc0c9\uc740 2014\ub144 \uc774\ud6c4 \uac70\uc758 \ub450 \ubc30\ub85c \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \ucd08 \ub450 \ud68c\uc0ac\ub294 \uc54c\ubc14\uc758 \uc2a4\ud0a8 \ucf00\uc5b4 \ubc0f \uba54\uc774\ud06c\uc5c5 \uc81c\ud488 \ub77c\uc778\uc778 \uc5b4\ub2c8\uc2a4\ud2b8 \ubdf0\ud2f0\ub3c4 \ud0c0\uac9f\uc5d0 \uc628\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. <\/span>LA \ud0c0\uc784\uc988\uc5d0 \ub530\ub974\uba74<\/a>, \uc774 \ud30c\ud2b8\ub108\uc2ed\uc740 \u201cTarget \ub178\ucd9c\uc744 \ud1b5\ud574 \ucd5c\uc18c $800\ub9cc\uc5d0\uc11c $1000\ub9cc \ucd94\uac00\ub85c \ube0c\ub79c\ub4dc \ubcfc\ub968\uc744 \ub450 \ubc30\ub85c \ub298\ub9b4 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u201d <\/span><\/p>\n\n\n\n

\uc8fc\uc694 \uc694\uc810:<\/b> \uae30\uc874 \uc18c\ub9e4\uc5c5\uccb4\ub97c \ud1b5\ud574 \uc720\ud1b5\ud558\ub294 \uac83\uc774 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\uc5d0 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud558\uc9c0\ub9cc \uc774 \uae38\uc744 \uac00\uae30\ub85c \uacb0\uc815\ud588\ub2e4\uba74,<\/span> \uc18c\ub9e4 \ud30c\ud2b8\ub108\uc640 \uae34\ubc00\ud788 \ud611\ub825<\/a>. \uacc4\ud68d \ud504\ub85c\uc138\uc2a4\uc5d0 \ud3ec\ud568\ud558\uace0 \uacf5\uc720 \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub610 \ub2e4\ub978 \ud301? \uc18c\ub9e4\uc5c5\uccb4\uac00 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \uc6b4\ubc18\ud558\ub294 \uac83\uc744 \uc5b4\ub835\uac8c \ub9cc\ub4e4\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. <\/span><\/p>\n\n\n\n

\n

\u201c\uc18c\ub9e4\uc5c5\uc73c\ub85c \uc804\ud658\ud558\ub824\uba74 \uc18c\ub9e4\uc5c5\uccb4\uac00 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \uc27d\uac8c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \ub2f9\uc2e0\uc744 \uae30\ud68c\ub85c \uc0bc\uc744 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc18c\ud55c\uc73c\ub85c \uc720\uc9c0\ud558\uc2ed\uc2dc\uc624.\u201d \u2013 Kat Rosati, \ube0c\ub79c\ub4dc \uad00\ub9ac\uc790 \uc5b4\ud328\ub7f4 \ubd80\uc2a4\ud130<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n

\uc5ec\uae30 \ub610 \ud558\ub098\uc758 \uc9c0\uce68\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud30c\ud2b8\ub108 \uad00\uacc4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uc2ed\uc2dc\uc624. \uc5b8\ub860\uc5d0 \ubc1c\ud45c\ud558\uace0 \uc911\uc694\ud55c \uc774\uc815\ud45c\ub97c \uacf5\uc720\ud558\uc2ed\uc2dc\uc624. Target and Honest 1\uc8fc\ub144 \uae30\ub150\uc77c\uc5d0 Alba\ub294 \uacf5\ub3d9 \ube0c\ub79c\ub4dc \uc7a5\uc2dd\uc73c\ub85c \uc644\uc131\ub41c \ud30c\ud2f0\ub97c \uc5f4\uc5c8\uc2b5\ub2c8\ub2e4. 2017\ub144 3\uc6d4 \uc5b4\ub2c8\uc2a4\ud2b8 \ubdf0\ud2f0 \ub7f0\uce6d \ub2f9\uc2dc \ud0c0\uac9f\uc740 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c<\/a> \ubc1c\ud45c\ub97c \ud558\uace0 \uc54c\ubc14\uc640 \uc778\ud130\ubdf0\ub97c \ud588\ub2e4.<\/span> <\/p>\n\n\n\n

Target\uacfc Honest \uc0ac\uc774\uc758 \uc774\ub7ec\ud55c \uacf5\uc720 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 CPG\uc640 \uc18c\ub9e4\uc5c5\uccb4 \ud30c\ud2b8\ub108\uc2ed\uc774 \uc5bc\ub9c8\ub098 \uc704\ub300\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc99d\uac70\uc785\ub2c8\ub2e4! \uc18c\ub9e4\uc5c5\uc5d0 \uc9c4\ucd9c\ud558\uae30\ub85c \uacb0\uc815\ud588\ub2e4\uba74 \ud30c\ud2b8\ub108\uc640 \ub3d9\uc77c\ud55c \uc720\ud615\uc758 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \ub178\ub825\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

2. Harry's, \ube0c\ub79c\ub4dc \ucf54\ub108 \uc20d \ub7f0\uce6d<\/span><\/h2>\n\n\n\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc644\uc804\ud788 \uc18c\uc720\ud558\uace0 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ud1b5\uc81c\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294 \ube0c\ub79c\ub4dc\ub77c\uba74 \uc790\uc2e0\uc758 \uc774\ub984\uc73c\ub85c \uc2e4\uc81c \ub9e4\uc7a5\uc744 \uc124\ub9bd\ud558\ub294 \uac83\uc774 \ub354 \ub098\uc740 \uc120\ud0dd\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2a4\ud3ec\ud2b8\ub77c\uc774\ud2b8(\uc120\ubc18 \uacf5\uac04)\ub97c \ub2e4\ub978 CPG\uc640 \uacf5\uc720\ud558\uc9c0 \uc54a\uace0 \ube0c\ub79c\ub4dc\ub97c \uc120\ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc758 \uc5ec\uc815\uc744 \ub354 \uc798 \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

Harry's\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc2dc\uc791\ud558\uae30\ub85c \uacb0\uc815\ud55c \ub514\uc9c0\ud138 \uc6b0\uc120 \ube0c\ub79c\ub4dc\uc758 \ud55c \uc608\uc785\ub2c8\ub2e4. \ucda9\uc131\ub3c4 \ub192\uc740 \uc628\ub77c\uc778 \ud314\ub85c\uc6cc\ub97c \uad6c\ucd95\ud55c \ud6c4 \ud68c\uc0ac\ub294 "\ud574\ub9ac\uc758 \ucf54\ub108 \uc20d<\/a>" \ub274\uc695\uc5d0\uc11c. \ub0a8\uc131\ub4e4\uc774 \uadf8\ub8e8\ubc0d \uc81c\ud488\uc744 \uad6c\uc785\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9c0\uc2dd\uc774 \ud48d\ubd80\ud558\uace0 \ub178\ub828\ud55c \uc774\ubc1c\uc0ac\uc5d0\uac8c \uba38\ub9ac\ub97c \uc790\ub974\uace0 \uba74\ub3c4\ud560 \uc218 \uc788\ub294 \ud604\ub300\uc801\uc774\uc9c0\ub9cc \uce5c\ubc00\ud55c \uacf5\uac04\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc8fc\uc694 \uc694\uc810:<\/b> \ube0c\ub79c\ub4dc \ub9e4\uc7a5\uc744 \uc124\ub9bd\ud558\uae30\ub85c \uacb0\uc815\ud588\ub2e4\uba74 Harry\uc758 \ud50c\ub808\uc774\ubd81\uc5d0\uc11c \ud55c \uc7a5 \ud55c \uc7a5 \uaebc\ub0b4 \uc81c\ud488\uacfc \ud568\uaed8 \uc11c\ube44\uc2a4(\ub610\ub294 \uacbd\ud5d8)\ub97c \uc81c\uacf5\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

\uc624\ub298\ub0a0 \uc2e4\uc81c \uc18c\ub9e4 \uc131\uacf5\uc758 \uae30\uc900\uc740 \ub9e4\uc6b0 \ub192\ub2e4\ub294 \uac83\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624. \uc1fc\ud551\uac1d\uc5d0\uac8c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uc628\ub77c\uc778 \uc8fc\ubb38\uc744 \ud3ec\uae30\ud560 \uc124\ub4dd\ub825 \uc788\ub294 \uc774\uc720\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc81c\ud488 \uad6c\uc0c9\uc744 \uac16\ub294 \uac83\uc740 \uc88b\uc9c0\ub9cc \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc744 \uc704\ud574 \uc2e4\uc81c \uc18c\ub9e4 \uacbd\ud5d8\uc744 \ud55c \ucc28\uc6d0 \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

3. Indochino, \ubd81\ubbf8 \uc804\uc5ed\uc5d0 \uc1fc\ub8f8 \uc124\uce58<\/span><\/h2>\n\n\n\n

\ube0c\ub79c\ub4dc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc2dc\uc791\ud558\ub294 \uac83\uc740 \ud655\uc2e4\ud788 \ubcf4\ub78c\uc774 \uc788\uc744 \uc218 \uc788\uc73c\uba70 \uace0\uac1d\uc774 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc7ac\uace0 \uad00\ub9ac\ub77c\ub294 \ud070 \ubb38\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc81c\ud488\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc740 \uae4c\ub2e4\ub85c\uc6b4 \uade0\ud615\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc791\uc5c5\uc774 \uc624\ud504\ub77c\uc778 \uc7ac\uace0 \uad00\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc9c0 \uc54a\ub2e4\uba74 \ubcf8\uaca9\uc801\uc778 \ubb3c\ub9ac\uc801 \uc0c1\uc810 \uc2dc\uc791\uc744 \ubcf4\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub300\uc2e0 \uc1fc\ub8f8\uc744 \uc124\uce58\ud558\ub294 \uac83\uc744 \uace0\ub824\ud558\uc2ed\uc2dc\uc624. \uc774\ub807\uac8c \ud558\uba74 \ub108\ubb34 \ub9ce\uc740 \uc0c1\ud488\uc744 \ube44\ucd95\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc804\uccb4 \uc81c\ud488 \ub77c\uc778(\ub610\ub294 \uc801\uc5b4\ub3c4 \ub300\ubd80\ubd84)\uc744 \uc120\ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\uc791\ub3d9 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc81c\ud488\uc744 \ub458\ub7ec\ubcf4\uace0 \uc785\uc5b4\ubcf4\uae30 \uc704\ud574 \uc1fc\ub8f8\uc5d0 \uc635\ub2c8\ub2e4. \ud604\uc7a5 \uc804\ubb38\uac00\ub85c\ubd80\ud130 \uc870\uc5b8\uacfc \uac1c\uc778\ud654\ub41c \ud301\uc744 \uc5bb\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c1\uc811 \uc785\uc5b4\ubcf8 \ubb3c\uac74\uc744 \uc9d1\uc73c\ub85c \uac00\uc838\uac00\uc9c0 \uc54a\uace0 \uc9c1\uc6d0\uc774 \uace0\uac1d\uc744 \uc704\ud574 \uc81c\ud488\uc744 \uc8fc\ubb38\ud558\uace0 \ubc30\uc1a1\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc778\ub3c4\ucc28\uc774\ub178<\/a>, \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ub9de\ucda4 \uc591\ubcf5\uc744 \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\ub294 \uc624\ud504\ub77c\uc778 \uc1fc\ub8f8\uc744 \ud6cc\ub96d\ud558\uac8c \ud574\ub0c8\uc2b5\ub2c8\ub2e4. \ub9de\ucda4 \uc591\ubcf5\uc744 \uac16\uace0 \uc2f6\uc9c0\ub9cc \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \uaebc\ub9ac\ub294 \uace0\uac1d\uc740 \uac00\uae4c\uc6b4 \uc778\ub3c4\ucc28\uc774\ub178 \uc1fc\ub8f8\uc744 \uc608\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\ud604\uc7ac \ubd81\ubbf8 \uc804\uc5ed\uc5d0 17\uac1c \ub9e4\uc7a5\uc774 \uc788\uc74c).<\/span><\/p>\n\n\n\n

\uadf8\uacf3\uc5d0 \ub3c4\ucc29\ud558\uba74 \uc2a4\ud0c0\uc77c \uac00\uc774\ub4dc\uac00 \uce58\uc218\ub97c \uce21\uc815\ud558\uace0 \ud328\ube0c\ub9ad \uc120\ud0dd\uc744 \uc548\ub0b4\ud558\uace0 \uc2a4\ud0c0\uc77c\ub9c1\uc5d0 \ub300\ud55c \ub9de\ucda4\ud615 \uc870\uc5b8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc8fc\uc694 \uc694\uc810:<\/b> \uc1fc\ub8f8\uc758 \uacbd\uc6b0 \uc7ac\uace0\uac00 \uc801\uc744 \uc218 \uc788\uc9c0\ub9cc \uacbd\ud5d8\uc744 \ub450 \ubc30\ub85c \uc904\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc2dc \ud55c \ubc88, \ub9e4\uc7a5\uc5d0\uc11c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uace0\uc720\ud55c \uac83\ub4e4\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc0dd\uac01\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uc81c\ud488\uc744 \uacfc\uc2dc\ud558\ub294 \uac83 \uc678\uc5d0 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c? <\/span><\/p>\n\n\n\n

\uc804\ubb38 \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud558\uac70\ub098 \uacf5\ub3d9\uccb4 \uc758\uc2dd\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \ub0b4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub97c \uc81c\uacf5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ub294 \uc704\uc758 \ubaa8\ub4e0 \uc0ac\ud56d\uc774 \uc544\ub2cc \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/p>\n\n\n\n

Indochino\uac00 \ubb34\uc5c7\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \uc0dd\uac01\ud574 \ubcf4\uc2ed\uc2dc\uc624. \uac1c\uc778\ud654\ub41c \uc2a4\ud0c0\uc77c \uc870\uc5b8 \uc678\uc5d0\ub3c4 Indochino \uc1fc\ub8f8\uc5d0\ub294 \ud3b8\uc548\ud55c \uc18c\ud30c\uc640 \uace0\uac1d(\ud2b9\ud788 \uc2e0\ub791\uacfc \uc2e0\ub791 \ub4e4\ub7ec\ub9ac)\uc774 \uc5b4\uc6b8\ub9ac\uace0 \ub3d9\ub8cc\uac00 \uce21\uc815\ud558\ub294 \ub3d9\uc548 \uc2dc\uac04\uc744 \ubcf4\ub0bc \uc218 \uc788\ub294 \ucd95\uad6c \ud14c\uc774\ube14\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

4. ModCloth\ub294 \ud31d\uc5c5 \uc0c1\uc810\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubb3c\uc744 \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n

\uc624\ud504\ub77c\uc778 \uc18c\ub9e4\uc5d0 \uc190\uc744 \ub300\uace0 \uc788\ub2e4\uba74 \ud31d\uc5c5 \uc0c1\uc810\uc744 \uac16\ub294 \uac83\uc774 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud31d\uc5c5\uc744 \uc0ac\uc6a9\ud558\uba74 \ubd80\ub3d9\uc0b0, \uc7ac\uace0 \ubc0f \uc601\uad6c \uc778\ub825\uacfc \uad00\ub828\ub41c \ub300\uaddc\ubaa8 \ud22c\uc790 \uc5c6\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \uc9c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud31d\uc5c5\uc744 \uc0ac\uc6a9\ud558\uba74 (\uc544\uc9c1) \uc62c\uc778\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc2e4\uc81c \uc18c\ub9e4\uc810\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uc6b0\uc120 \uc758\ub958 \ube0c\ub79c\ub4dc\uc778 ModCloth\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \ub6f0\uc5b4\ub4e4\uae30 \uc804\uc5d0 \ud31d\uc5c5 \ubc29\uc2dd\uc744 \ud0dd\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. ModCloth\ub294 2016\ub144 \uc601\uad6c \uc704\uce58\ub97c \uc5f4\uae30 \uc804\uc5d0 \u201cIRL \ud22c\uc5b4<\/a>"\ub97c \ud1b5\ud574 \ubbf8\uad6d \uc804\uc5ed\uc5d0 \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4\ub97c \ub7f0\uce6d\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\n

\ub9ac\ud30c\uc774\ub108\ub9ac 29\ub85c<\/span> \ubcf4\uace0\uc11c<\/a>, "\uc774 \ud31d\uc5c5\uc744 \ud1b5\ud574 ModCloth \uc9c1\uc6d0 \ubc0f \uc758\uc0ac \uacb0\uc815\uad8c\uc790\ub294 \ud604\uc7ac \ubc0f \uc7a0\uc7ac\uc801 \uace0\uac1d \uae30\ubc18\uacfc \uc9c1\uc811 \uc0c1\ud638 \uc791\uc6a9\ud558\uace0, \uadf8\ub140\uac00 \uc88b\uc544\ud558\uac70\ub098 \uc2eb\uc5b4\ud558\ub294 \uac83\uc744 \ubcf4\uace0, \uac1c\uc778\uc801\uc778 \ud658\uacbd\uc5d0\uc11c \uce5c\ubc00\ud55c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4." <\/span><\/p>\n<\/blockquote>\n\n\n\n

\uc989, ModCloth\ub294 \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \uc2dc\uc7a5 \uc870\uc0ac \ubc0f \uc544\uc774\ub514\uc5b4 \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud588\uae30 \ub54c\ubb38\uc5d0 \uc601\uad6c \uc9c0\uc810\uc744 \uc5f4 \ub54c\uac00 \ub418\uc5c8\uc744 \ub54c \ud68c\uc0ac\ub294 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \uc815\ud655\ud788 \uc54c\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc8fc\uc694 \uc694\uc810:<\/b> \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4\ub294 \uac1c\ub150, \uc81c\ud488 \ubc0f \uc704\uce58\ub97c \ud14c\uc2a4\ud2b8\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4. \ub9e4\uc7a5\uc774 \ud2b9\uc815 \uc9c0\uc5ed\uc5d0 \uc798 \ub9de\ub294\uc9c0 \ud655\uc2e0\uc774 \uc11c\uc9c0 \uc54a\ub294 \uacbd\uc6b0 \u2014 \uc608\ub97c \ub4e4\uc5b4 \ud2b9\uc815 \ub9e4\uc7a5 \ud615\uc2dd\uc774\ub098 \uc81c\ud488\uc744 \uc2e4\ud5d8\ud574\ubcf4\uace0 \uc2f6\ub2e4\uba74 \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4\ub97c \uc124\uce58\ud558\uc5ec \ubb3c\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc744 \uace0\ub824\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

\uc624\ud504\ub77c\uc778 \uc2dc\uc7a5\uc5d0 \ub3c4\uc804\ud558\ub294 \ub514\uc9c0\ud138 \uc6b0\uc120 CPG\uc5d0 \ub300\ud55c \ucd94\uac00 \uc9c0\uce68<\/span><\/h2>\n\n\n\n

\uc704\uc758 \uc608\ub97c \ud1b5\ud574 \ub514\uc9c0\ud138 \ube0c\ub79c\ub4dc\uac00 \uc2e4\uc81c \uc18c\ub9e4\uc5c5\uc5d0 \uc9c4\ucd9c\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud655\uc2e4\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc124\uc815\ud558\ub824\ub294 \uacbd\uc6b0 \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud560 \ucd94\uac00 \ubaa8\ubc94 \uc0ac\ub840\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub370\uc774\ud130 \uae30\ubc18<\/span><\/h3>\n\n\n\n

\uc624\ud504\ub77c\uc778 \uacbd\ub85c\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uc0c1\ub2f9\ud55c \ub178\ub825\uc774\uba70 \uacb0\uc815\uc744 \ub4b7\ubc1b\uce68\ud558\ub824\uba74 \ud655\uc2e4\ud55c \uc218\uce58\uc640 \ud1b5\ucc30\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \ud569\ub2c8\uae4c? \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/span><\/p>\n\n\n\n

\"\ud504\ub85c\uadf8\ub7a8\uc774<\/a><\/figure>\n\n\n\n

\uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud560 \ub54c\uc758 \ud589\ub3d9\uc744 \uc5f0\uad6c\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ubb34\uc5c7\uc744 \ubcf4\ub294\uac00? \uadf8\ub4e4\uc740 \uacb0\uad6d \ubb34\uc5c7\uc744 \uc0ac\uac8c \ub429\ub2c8\uae4c? \uadf8\ub4e4\uc740 \uc5b4\ub5a4 \uc9c8\ubb38\uc744 \ud569\ub2c8\uae4c? \uc774\ub7ec\ud55c \uc0ac\ud56d\uc744 \uc0b4\ud3b4\ubcf4\uba74 \uc0c1\ud488\ud654, \ub9c8\ucf00\ud305 \ubc0f \ud310\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucd94\uc138\uc640 \ud1b5\ucc30\ub825\uc744 \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

"\uc628\ub77c\uc778 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uacfc\uc758 \ub514\uc9c0\ud138 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574 \uac00\uc2dc\uc131 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4." <\/span>\uc8fc\uc2dd\ud68c\uc0ac \ud38c\ud2b8\ub9ac<\/a>.<\/span><\/p>\n\n\n\n

\u201c\uadf8\ub4e4\uc758 \uc6f9 \ubc0f \ubaa8\ubc14\uc77c \ubd84\uc11d \ub3c4\uad6c \uc138\ud2b8\ub294 \uace0\uac1d\uc774 \ubb34\uc5c7\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294\uc9c0, \uc5b4\ub514\uc5d0 \uac70\uc8fc\ud558\ub294\uc9c0, \uc81c\ud488 \ubc94\uc8fc \ub0b4\uc5d0\uc11c \ud2b9\uc815 \ud56d\ubaa9\uc5d0 \ub300\ud574 \uc5bc\ub9c8\ub97c \uc9c0\ubd88\ud560 \uc758\uc0ac\uac00 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub97c \uc2ec\uce35 \ubd84\uc11d\ud558\uba74 \ub300\uba74 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud1b5\ud574 \uc218\uc775\uc744 \ub0bc \uc218 \uc788\ub294 \uae30\ud68c\ub85c \uc774\uc5b4\uc9c0\ub294 \ud2b9\uc815 \ucd94\uc138\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p>\n\n\n\n

Rosati\ub294 \uc720\uc0ac\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud558\uba70 CPG\ub294 \ub370\uc774\ud130\uac00 \ub9d0\ud558\ub294 \ub0b4\uc6a9\uc5d0 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud55c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\n

\u201c\ub514\uc9c0\ud138 \ud37c\uc2a4\ud2b8 \ube0c\ub79c\ub4dc\uac00 \uc18c\ub9e4\uc5c5\uc5d0 \uc9c4\ucd9c\ud560 \ub54c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc18c\ub9e4\uc5c5\uc73c\ub85c \uc9c4\ucd9c\ud558\ub824\ub294 \ub178\ub825\uc744 \ub4b7\ubc1b\uce68\ud560 \uc218 \uc788\ub294 \uc2dc\uc7a5\uc774 \ucda9\ubd84\ud55c\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc774 \ub204\uad6c\uc774\uba70 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \uc804\ub7b5\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub370\uc774\ud130\ub294 \ubb34\uc5c7\uc744 \ub9d0\ud569\ub2c8\uae4c? \uc18c\ub9e4\uc810\uc744 \uc2dc\ub3c4\ud574 \ubcfc \uac00\uce58\uac00 \uc788\ub294 \ud2b9\uc815 \uc9c0\uc5ed\uc5d0 \uace0\uac1d\uc774 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c?\u201d \u2013 Kat Rosati, Apparel Booster\uc758 \ube0c\ub79c\ub4dc \uad00\ub9ac\uc790<\/span><\/p>\n<\/blockquote>\n\n\n\n

\ub2e4\uc74c\uc740 \uc624\ud504\ub77c\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c \ud574\uacb0\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc9c8\ubb38\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

\uc624\ud504\ub77c\uc778 \ubc0f \uc628\ub77c\uc778 \uc2dc\uc2a4\ud15c\uc774 \uc5f0\uacb0\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/span><\/h3>\n\n\n\n

\uc634\ub2c8\ucc44\ub110 \ube0c\ub79c\ub4dc\uac00 \ub418\ub294 \uac83(\uc989, \uc1fc\ud551\uac1d\uc774 \ubb3c\ub9ac\uc801 \ubc0f \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud1b5\ud574 \uc1fc\ud551\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83)\uc740 \ud2b9\ud788 \uc628\ub77c\uc778 \uc6b0\uc120 CPG\uc778 \uacbd\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d(\ud2b9\ud788 \uacfc\uac70\uc5d0 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uad6c\ub9e4\ud55c \uc801\uc774 \uc788\ub294 \uace0\uac1d)\uc740 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc5f0\uacb0\ud558\uae30\ub97c \uc6d0\ud560 \uac83\uc774\ubbc0\ub85c \uace0\uac1d\uc774 \uadf8\ub807\uac8c \ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\ub2f5\uc740 \uae30\uc220\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc2dc\uc2a4\ud15c\uc740 \ubb3c\ub9ac\uc801 \ubc0f \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uae34\ubc00\ud558\uac8c \ud1b5\ud569\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ud55c \ucc44\ub110\uc5d0\uc11c \ub2e4\uc74c \ucc44\ub110\ub85c \uc774\ub3d9\ud560 \ub54c \uace0\uac1d\uc758 \uc1fc\ud551 \ud589\ub3d9\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc55e\uc73c\ub85c \ub354 \ud604\uba85\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uac10\uc0ac<\/span><\/h3>\n\n\n\n

\uc18c\ub9e4\uc5c5\uccb4\uc640 \ud30c\ud2b8\ub108 \uad00\uacc4\ub97c \ub9fa\uace0 \uc788\uac70\ub098 \ube0c\ub79c\ub4dc \ub9e4\uc7a5, \uc1fc\ub8f8 \ub610\ub294 \ud31d\uc5c5 \uc2a4\ud1a0\uc5b4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uc62c\ubc14\ub974\uac8c \uc218\ud589\ub418\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub178\ub825\uc744 \uc2dc\uc791\ud558\uae30 \uc804\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc774 \uc790\ubb38\ud574 \ubcf4\uc2ed\uc2dc\uc624. <\/span>\uc131\uacf5\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc778\uac00\uc694?<\/span><\/i><\/p>\n\n\n\n

\ubaa9\ud45c\uc640 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c\ub97c \uc124\uc815\ud55c \ub2e4\uc74c <\/span>\ub9e4\uc7a5 \uac10\uc0ac\ub97c \uc2e4\uc2dc\ud558\ub2e4<\/a> \ubaa9\ud45c\uac00 \ub2ec\uc131\ub418\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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\ube0c\ub79c\ub4dc\u2026<\/span> 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