{"id":2235,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T20:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2235"},"modified":"2024-11-28T14:27:46","modified_gmt":"2024-11-28T19:27:46","slug":"%ec%97%ac%eb%9f%ac-%ec%86%8c%eb%a7%a4-%eb%b0%b0%eb%84%88%ec%97%90-%ea%b1%b8%ec%b3%90-%ec%9d%91%ec%a7%91%eb%a0%a5-%ec%9e%88%eb%8a%94-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/5-steps-cpgs-should-take-to-keep-a-cohesive-brand-experience-across-multiple-retail-banners\/","title":{"rendered":"CPG\uac00 \uc5ec\ub7ec \uc18c\ub9e4 \ubc30\ub108\uc5d0\uc11c \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ucde8\ud574\uc57c \ud558\ub294 5\ub2e8\uacc4"},"content":{"rendered":"

\ube0c\ub79c\ub529\uc740 \ubaa8\ub4e0 CPG\uc758 \uc6b0\uc120 \uc21c\uc704\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc778 \ube0c\ub79c\ub4dc\ub294 \ud6cc\ub96d\ud55c \uc0ac\ub78c\ub4e4\uc744 \ud68c\uc0ac\ub85c \ub04c\uc5b4\ub4e4\uc774\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ub9e4\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ud64d\ubcf4\ud558\ub294 \uac83\uc740 \uc131\uacf5\ud560 \ub54c \uc0c1\ub300\uc801\uc73c\ub85c \uc27d\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc790\uc2e0\uc758 \uc18c\ub9e4\uc810\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc6b4\uc601\ud558\ub294 \uacbd\uc6b0 \ud68c\uc0ac\uac00 \uc6b4\uc804\uc11d\uc5d0 \uc788\uc73c\ubbc0\ub85c \uc0ac\ub78c\ub4e4\uc774 \uadc0\ud558\uc758 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud558\ub294 \ubc29\uc2dd\uc744 (\uc5b4\ub290 \uc815\ub3c4) \uc81c\uc5b4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub2e4\uc591\ud55c \uc18c\ub9e4 \ubc30\ub108\ub97c \ud1b5\ud574 \ud310\ub9e4\ud560 \ub54c\ub294 \uc774\uc57c\uae30\uac00 \ub2e4\ub985\ub2c8\ub2e4. \uadc0\ud558\uc758 \uc81c\ud488\uc774 \uadc0\ud558\uac00 \uc644\uc804\ud788 \ud1b5\uc81c\ud560 \uc218 \uc5c6\ub294 \ub9e4\uc7a5\uc5d0 \uc804\uc2dc\ub418\uba74 \uc18c\ube44\uc790\ub294 \uadc0\ud558\uac00 \uc758\ub3c4\ud55c \ub300\ub85c \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud558\uac70\ub098 \uacbd\ud5d8\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ud488\uc774 \uc798\ubabb \ud45c\uc2dc\ub418\uac70\ub098 \uc9c1\uc6d0\uc774 \ud68c\uc0ac\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc81c\ub300\ub85c \uc124\uba85\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc5b4\ub5a4 \uacbd\uc6b0\uc774\ub4e0 \ub2e4\uc591\ud55c \uc18c\ub9e4 \ubc30\ub108\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc\ub97c \ud64d\ubcf4\ud558\uace0 \uc18c\ube44\uc790\uac00 \uc5b4\ub514\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc1fc\ud551\ud558\ub294\uc9c0\uc5d0 \uad00\uacc4\uc5c6\uc774 \ud6cc\ub96d\ud55c \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc774\uac83\uc774 \ubc14\ub85c \uc774 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c \ub17c\uc758\ud560 \ub0b4\uc6a9\uc785\ub2c8\ub2e4. \uadc0\uc0ac\uc758 \ube0c\ub79c\ub4dc\uc640 \uad00\ub828\ud558\uc5ec \uc544\ubb34\ub3c4 \uacf5\uc744 \ub5a8\uc5b4\ub728\ub9ac\uc9c0 \uc54a\ub3c4\ub85d 5\uac00\uc9c0 \ud301\uc744 \ubaa8\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud655\uc778\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

1\ub2e8\uacc4 \u2013 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \ubcf8\uc9c8\uacfc \ub2f9\uc2e0\uc774 \uc9c0\uc9c0\ud558\ub294 \ubc14\uc5d0 \ub300\ud574 \ub9e4\uc6b0 \uba85\ud655\ud569\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n

\uc81c\ud488\uc774 \uc9c4\uc5f4\ub418\uae30 \uc804\uc5d0\ub3c4 \ub9e4\uc7a5\uc5d0\uc11c \ub9e4\ub825\uc801\uc774\uace0 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc2dc\uc791\ub429\ub2c8\ub2e4. \uc18c\ub9e4\uc5c5\uccb4\uc640 \uac70\ub798\ud558\uae30 \uc804\uc5d0 \uba87 \uac00\uc9c0 \ub0b4\ubd80 \ub2e8\uacc4\ub97c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc911 \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc\uac00 \uc758\ubbf8\ud558\ub294 \ubc14\ub97c \uc815\uc758\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \ub610\ub294 "\ubcf8\uc9c8"\uc744 \uba85\ud655\ud788 \ud574\uc57c \ud558\uba70, \uadf8\ub807\uac8c \ud55c \ud6c4\uc5d0\uc57c \uc62c\ubc14\ub978 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc560\ub7f0 \uce58\uc624(Aaron Chio)<\/span> \ud074\ub77d\uc2a4\ud1a4 \ucee8\uc124\ud305<\/a> "\ud56d\uc0c1 \ube0c\ub79c\ub4dc\uac00 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \uc815\uc758\ud558\uace0 \ub2e4\uc591\ud55c \ub9e4\uc7a5\uc5d0\uc11c \uadf8 \ube44\uc804\uc5d0 \ucda9\uc2e4\ud558\ub294 \uac83\uc73c\ub85c \uc2dc\uc791\ud569\ub2c8\ub2e4."<\/span><\/p>\n\n\n\n

\uc774 \ub2e8\uacc4\ub294 \uc704\uc5d0\uc11c \uc544\ub798\ub85c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc758 \ub9ac\ub354\uc2ed\uc740 \uc2dc\uac04\uc744 \ub4e4\uc5ec \ube0c\ub79c\ub4dc\uac00 \ubb34\uc5c7\uc778\uc9c0 \uc815\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2f9\uc2e0\uc758 \ud68c\uc0ac\ub97c \ub3c5\ud2b9\ud558\uac8c \ub9cc\ub4dc\ub294 \uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc5b4\ub5a4 \uac10\uc815\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub098\uc694? \ub2f9\uc2e0\uc758 \ud575\uc2ec \ubbf8\uc158\uacfc \ube44\uc804\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \ucc3e\uc544 \ubb38\uc11c\ud654\ud55c \ub2e4\uc74c \ub098\uba38\uc9c0 \ud68c\uc0ac\uc5d0 \uc815\ubcf4\ub97c \ubc30\ud3ec\ud558\uc2ed\uc2dc\uc624. \uacbd\uc601\uc9c4\ubd80\ud130 \uace0\uac1d \uc11c\ube44\uc2a4 \ub2f4\ub2f9\uc790\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ube0c\ub79c\ub4dc\ub97c \uc774\ud574\ud558\uace0 \uad6c\ud604\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc758 \ub2e4\uc591\ud55c \uce21\uba74(\uc608: \uc81c\ud488, \uac00\uaca9 \ucc45\uc815, \ub9c8\ucf00\ud305, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1)\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uc801\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. .<\/span><\/p>\n\n\n\n

Tommy Hilfiger\ub294 \uc5c4\uccad\ub09c \ube0c\ub79c\ub529 \uc791\uc5c5\uc744 \uc218\ud589\ud55c \ud68c\uc0ac\uc758 \ud55c \uc608\uc785\ub2c8\ub2e4. Tommy\ub294 \uc628\ub77c\uc778 \ubc0f \uc790\uccb4 \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uc9c0\ub9cc Macy's\uc640 \uac19\uc740 \ubc31\ud654\uc810\uacfc TJ Maxx\uc640 \uac19\uc740 \uc800\ub834\ud55c \uc18c\ub9e4\uc810\uc5d0\uc11c\ub3c4 \ud310\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub2e4\uc591\ud55c \ucc44\ub110\uacfc \ub9e4\uc7a5\uc744 \ud1b5\ud55c \ud310\ub9e4\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 Tommy Hilfiger\ub294 \uace0\uac1d\uc5d0\uac8c \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c? \ub2e8\uc21c\ud568 - Tommy\ub294 \uace0\uc804\uc801\uc774\uace0 \ud504\ub808\ud53c\ud55c \ubbf8\uad6d\uc778\uc758 \uc774\ubbf8\uc9c0\ub97c \uc798 \ud45c\ud604\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 Tommy Hilfiger \uc81c\ud488 \ubc0f \uad11\uace0 \ucea0\ud398\uc778\uc740 \ub3d9\uc77c\ud55c \uc774\ubbf8\uc9c0\ub97c \ud64d\ubcf4\ud558\ubbc0\ub85c \uc18c\ube44\uc790\ub294 \uc5ec\ub7ec \ucc44\ub110\uacfc \uc18c\ub9e4 \ubc30\ub108\ub97c \ud1b5\ud574 Tommy \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub3d9\uc77c\ud55c \uc778\uc2dd\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ube0c\ub79c\ub529 \ub178\ub825\uc5d0\uc11c \uadf8 \uc218\uc900\uc758 \uba85\ud655\uc131\uacfc \uc77c\uad00\uc131\uc744 \ubaa9\ud45c\ub85c \ud558\uc2ed\uc2dc\uc624. \ub2f9\uc2e0\uc774 \ud558\uace0 \ud310\ub9e4\ud558\ub294 \ubaa8\ub4e0 \uac83\uc744 \ud1b5\ud574 \ub2f9\uc2e0\uc758 \ubcf8\uc9c8\uc774 \ube5b\ub0a0 \uc218 \uc788\ub3c4\ub85d \ub2f9\uc2e0\uc774 \ub204\uad6c\uc774\uba70 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec\uc774 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574 \ub9e4\uc6b0 \uba85\ud655\ud558\uac8c \ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

2\ub2e8\uacc4 \u2013 \ub2e4\uc591\ud55c \ub9e4\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uc2e4\ud589\ud558\ub294 \ubc29\ubc95 \ud30c\uc545<\/span><\/h2>\n\n\n\n

\ub2e4\uc74c \ub2e8\uacc4\ub294 \ub2e4\uc591\ud55c \uc18c\ub9e4 \ubc30\ub108\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \ubcf8\uc9c8\uc744 \uad6c\ud604\ud558\ub294 \ubc29\ubc95\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud575\uc2ec \uba54\uc2dc\uc9c0\ub294 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud558\uc9c0\ub9cc \ud574\ub2f9 \uba54\uc2dc\uc9c0\uc758 \uc2e4\ud589\uc740 \uc18c\ub9e4 \ubc30\ub108\ub9c8\ub2e4 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0 \uae4c\ub2e4\ub85c\uc6cc\uc9d1\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc774\ub97c \ub2ec\uc131\ud558\ub824\uba74 \uace0\uac1d \ud300 \uac04\uc758 \uae34\ubc00\ud55c \ud611\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. Chio\uc5d0 \ub530\ub974\uba74 \ube0c\ub79c\ub4dc \uad00\ub9ac \uce21\uc758 \uc0ac\ub78c\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 "\uc9c4\uc815\ud55c \ubd81\ucabd"\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud574\uc57c \ud558\ub294 \ubc18\uba74 \uace0\uac1d \ud300\uc740 \ube0c\ub79c\ub4dc\uac00 \uc5ec\ub7ec \ub9e4\uc7a5(\uc608: Walmart, Target \ub610\ub294 \uae30\ud0c0 \ub2e4\ub978 \uc18c\ub9e4\uc810).<\/span><\/p>\n\n\n\n

\uc131\uacf5\uc801\uc778 \ub9e4\uc7a5 \uc2e4\ud589\uc744 \uc704\ud574\uc11c\ub294 \ube0c\ub79c\ub4dc\uc640 \uc18c\ub9e4\uc5c5\uccb4 \uac04\uc758 \ud611\uc5c5\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4. \ud68c\uc0ac\uac00 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \uc544\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud568\uaed8 \uc77c\ud558\uace0 \uc788\ub294 \uc18c\ub9e4\uc810\uacfc \ub354 \uc911\uc694\ud55c \uac83\uc740 \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc758 \ud30c\ud2b8\ub108\uc774\uc790 \uacf5\ub3d9 \uc124\ub9bd\uc790\uc778 Cassandra Rosen\uc740 <\/span>FK \uc778\ud130\ub799\ud2f0\ube0c<\/a>, \uc640\uc778, \uc99d\ub958\uc8fc \ubc0f CPG \ube0c\ub79c\ub529 \uc5d0\uc774\uc804\uc2dc\ub294 "\uc77c\uad00\ub41c \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec\uc740 \ub2f9\uc2e0\uc774 \ub204\uad6c\uc5d0\uac8c \ub9d0\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uace0 \uadf8\ub4e4\uc5d0\uac8c \uc5b4\ud544\ud560 \uc218 \uc788\ub294 \ubaa9\uc18c\ub9ac\uc640 \ub9e4\uc7a5 \ub0b4 \uc2e4\ud589\uc744 \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4."\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub85c\uc820\uc740 \uacc4\uc18d\ud574\uc11c <\/span><\/p>\n\n\n\n

\n

"\uc2a4\uc2a4\ub85c\uc5d0\uac8c '\ub0b4\uac00 \ub2e4\uac00\uac00\ub824\ub294 \uace0\uac1d\uc740 \ub204\uad6c\uc774\uace0, \uc65c \uadf8\ub4e4\uc740 \ub0b4 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30\ub85c \uc120\ud0dd\ud560\uae4c?'\ub77c\uace0 \ubb3c\uc5b4\ubcf4\uc138\uc694. \uc18c\uc15c \ubbf8\ub514\uc5b4, \ud310\ub9e4 \uc2dc\uc810\uc758 \ub125\ucee4\uc640 \ud589\ud0dc\uadf8, \ub610\ub294 \uc120\ubc18 \ud1a0\ucee4\ub97c \ud1b5\ud574 \ub0b4 \ube0c\ub79c\ub4dc\ub97c \uad6c\ub9e4\ud558\ub3c4\ub85d \uc601\uac10\uc744 \uc8fc\uac70\ub098 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\ub294 \uc5b4\ub5a4 \ud301\uc774\ub098 \uad50\uc721 \uc815\ubcf4(\uc6b0\ub9ac\uc758 \uacbd\uc6b0, \ub808\uc2dc\ud53c)\ub97c \uadf8\ub4e4\uacfc \uacf5\uc720\ud560 \uc218 \uc788\uc744\uae4c\uc694?" \u2013 FK Interactive\uc758 \ud30c\ud2b8\ub108\uc774\uc790 \uacf5\ub3d9 \ucc3d\ub9bd\uc790\uc778 Cassandra Rosen<\/span><\/p>\n<\/blockquote>\n\n\n\n

\uac19\uc740 \ub9e5\ub77d\uc5d0\uc11c \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624. \ub2f9\uc2e0\uc774 \ub3c4\ub2ec\ud558\ub824\ub294 \uc18c\ube44\uc790(\uadf8\ub9ac\uace0 \uadf8\ub4e4\uc774 \uc1fc\ud551\ud558\uace0 \uc788\ub294 \uc18c\ub9e4\uc810)\ub97c \uc790\uc138\ud788 \ubd84\uc11d\ud55c \ub2e4\uc74c, \uadf8\ub4e4\uc774 \ub2f9\uc2e0\uc758 \ud68c\uc0ac\uc640 \uc18c\ub9e4\uc0c1 \ubaa8\ub450\uc640 \uad00\ub828\ub41c \ubc29\uc2dd\uc73c\ub85c \ub2f9\uc2e0\uc758 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc804\ub7b5\uc744 \uc138\uc6c1\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

3\ub2e8\uacc4 \u2013 \uad6d\uac00 \ucc28\uc6d0\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ud64d\ubcf4<\/span><\/h2>\n\n\n\n

\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uad6c\ub9e4 \uacb0\uc815\uc740 \ub9e4\uc7a5\uc5d0\uc11c\ub9cc \uc77c\uc5b4\ub098\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc885\uc885 \uc0ac\ub78c\ub4e4\uc740 \ub9e4\uc7a5\uc5d0 \ub4e4\uc5b4\uac00\uae30 \ud6e8\uc52c \uc804\ubd80\ud130 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc120\uc785\uacac\uc744 \uac16\uace0 \uc788\uc73c\uba70 \uc774\ub294 \uacbd\ud5d8\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 CPG\ub294 \ub2e4\uc591\ud55c \ucc44\ub110(\ubb3c\ub9ac\uc801 \ucc44\ub110\uacfc \ub514\uc9c0\ud138 \ucc44\ub110)\uc744 \ud1b5\ud574 \uad6d\uac00\uc801 \ucc28\uc6d0\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uac83\uc740 \uc0ac\ub78c\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \uc778\uc2dd\ud558\uace0 \uacbd\ud5d8\ud558\ub294 \ubc29\uc2dd\uc744 \ud615\uc131\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\"\uc81c\ub300\ub85c<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\uc751\uc9d1\ub825 \uc788\ub294 \ube0c\ub79c\ub529\uacfc \uad00\ub828\ud558\uc5ec \uba54\uc774\uc2dc \ubc31\ud654\uc810\uc758 \uc804\ub7b5\uc744 \uace0\ub824\ud558\uc2ed\uc2dc\uc624. Macy's\ub294 \uac01 \ub9e4\uc7a5\uc744 \ud604\uc9c0\ud654\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0 \ub9e4\uc7a5\uacfc \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \uc804\uad6d\uc801\uc778 \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud558\uace0 \ubaa8\ub4e0 \ub9e4\uc7a5\uc5d0 \uc77c\uad00\ub418\uac8c \uc815\ucc45\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\u201c\uc5ec\ub7ec \uc9c0\uc5ed \uad6c\ub9e4 \uc0ac\ubb34\uc18c\uc5d0\uc11c \uc911\uc559 \uc870\uc9c1\uc73c\ub85c \ud1b5\ud569\ud588\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \ubc0f \ube0c\ub79c\ub529 \uae30\ub2a5\ub3c4 \ud1b5\ud569\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc6b0\ub9ac\ub294 \uc804\uad6d\uc801\uc778 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\ub97c \ud560 \uc218 \uc788\uace0 \ubaa8\ub4e0 \ub9e4\uc7a5\uc5d0\uc11c \uc77c\uad00\ub418\uac8c \uc0c1\ud488\ud654\ud558\uace0 \ub9c8\ucf00\ud305\ud560 \uc218 \uc788\ub294 \uc804\uad6d \ucea0\ud398\uc778(\uc608: \ud734\uc77c '\ubbff\uc74c' \ucea0\ud398\uc778)\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub2f9\uc2dc Macy\uc758 \uc784\uc6d0 \uc2a4\ud2f0\ube0c \ub124\ube4c\uc740 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/span> NRF\uc640\uc758 \ub300\ud654\uc5d0\uc11c<\/span><\/a>.<\/span><\/p>\n\n\n\n

\n

\u201c\uc6b0\ub9ac\ub294 \uc774\uc81c \uba54\uc774\uc2dc\uc758 \uc774\ub984\uacfc \uc774\ubbf8\uc9c0\ub97c \ubc18\uc601\ud558\ub294 \uc804\uad6d\uc801\uc778 TV \uc2a4\ud31f\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud544\uc694\ud55c \uacbd\uc6b0 \ubc18\ud488, \uc8fc\uc694 \uad11\uace0 \uc774\ubca4\ud2b8 \ubc0f \uc81c\ud488 \uac00\uc6a9\uc131\uc5d0 \ub300\ud574 \uace0\uac1d\uc744 \uc704\ud574 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \uc9c1\uc6d0\uc744 \uc704\ud55c \uace0\uac1d \uc11c\ube44\uc2a4 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\ub3c4 \uc804\uad6d\uc801\uc73c\ub85c \uac1c\ubc1c \ubc0f \uc2dc\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc744 \ud1b5\ud574 \uace0\uac1d\uc740 Macy's\uc640 \uc1fc\ud551\ud558\uace0 \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c \ubcf4\ub2e4 \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d \u2013 \uc2a4\ud2f0\ube0c \ub124\ube4c<\/span><\/p>\n<\/blockquote>\n\n\n\n

4\ub2e8\uacc4 \u2013 \uc0c1\uc810\uacfc \ud611\ub825\ud558\uc5ec \ud504\ub85c\uadf8\ub7a8\uc774 \uc62c\ubc14\ub974\uac8c \uc2e4\ud589\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/span><\/h2>\n\n\n\n

\ub9e4\uc7a5 \uc218\uc900\uc5d0\uc11c CPG\ub294 \ud504\ub85c\uadf8\ub7a8\uc774 \uc62c\ubc14\ub974\uac8c \uad6c\ud604\ub418\uace0 \uc0ac\ub78c\ub4e4\uc774 \ud6cc\ub96d\ud55c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \ubb3c\ub860 \uc2e4\uc81c \uc2e4\ud589\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub9c8\ub2e4 \ub2e4\ub974\uc9c0\ub9cc \uc77c\ubc18\uc801\uc73c\ub85c \uc2e4\ud589\uc5d0 \ub300\ud55c \uba85\ud655\ud558\uace0 \uc77c\uad00\ub41c \uc9c0\uce68\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\uc5b4\ub5a4 \uc720\ud615\uc758 \ud504\ub85c\uadf8\ub7a8\uc744 \uacb0\uc815\ud558\ub4e0 \uc774\ub97c \uc218\ud589\ud558\uae30 \uc704\ud55c \ubb38\uc11c\ud654\ub418\uace0 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc9c0\uce68\uc774 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \ud504\ub85c\ud1a0\ucf5c\uc744 \uc124\uc815\ud558\uace0 \uc815\ubcf4\ub97c \ucd5c\ub300\ud55c \uba85\ud655\ud558\uac8c \uc18c\ub9e4\uc5c5\uccb4\uc5d0 \uc804\ub2ec\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ud611\uc5c5\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130, \uc77c\uc815, \uc77c\uc815 \ubc0f KPI\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub3c4\ub85d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub77c\uc778\uc744 \uc5f4\uc5b4 \ub450\uc2ed\uc2dc\uc624. CPG\uc640 \uc18c\ub9e4\uc5c5\uccb4\ub294 \ud568\uaed8 \ud611\ub825\ud558\uc5ec \uc0c1\ud488 \ub808\uc774\uc544\uc6c3, \ud3c9\uba74\ub3c4 \ub4f1\uc744 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uadc0\ud558\uc758 \ud504\ub85c\uadf8\ub7a8\uc744 \uc218\ud589\ud558\ub294 \uc0ac\ub78c\ub4e4(\ud310\ub9e4\uc790, \uad00\ub9ac\uc790 \ubc0f \ub3d9\ub8cc)\uc774 \uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \uac00\uc9c0\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uc791\uc5c5 \uad00\ub9ac\uc790, \ub2ec\ub825, \uccb4\ud06c\ub9ac\uc2a4\ud2b8 \ubc0f \ud504\ub85c\uadf8\ub7a8\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \uac83\uc73c\ub85c \uadf8\ub4e4\uc744 \ubb34\uc7a5\uc2dc\ud0a4\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n\n

5\ub2e8\uacc4 \u2013 \ud3c9\uac00\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc870\uce58\ub97c \ucde8\ud558\uc2ed\uc2dc\uc624.<\/span><\/h2>\n\n\n\n

\ub2f9\uc2e0\uc758 \ud504\ub85c\uadf8\ub7a8\uc744 \uad6c\ud604\ud558\uace0 \uadf8\uac83\uc744 \ud558\ub8e8\ub77c\uace0 \ubd80\ub974\uc9c0 \ub9c8\uc2ed\uc2dc\uc624. \ub2e4\uc591\ud55c \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488 \uc131\ub2a5\uc744 \uba74\ubc00\ud788 \ubaa8\ub2c8\ud130\ub9c1\ud569\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ud504\ub85c\uadf8\ub7a8 \uc131\ub2a5\uc744 \ucd5c\uc0c1\uc73c\ub85c \uc720\uc9c0\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub2f9 \ud310\ub9e4 \ubc0f \uc218\uc775\uc744 \ud655\uc778\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5b4\ub5a4 \uc18c\ub9e4 \ubc30\ub108\uac00 \uac00\uc7a5 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\uae4c? \uc2e4\uc801\uc774 \uc800\uc870\ud55c \uac83\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/span><\/p>\n\n\n\n

Chio\uc5d0 \ub530\ub974\uba74 \uc774\uac83\uc740 \uc77c\ubc18\uc801\uc73c\ub85c POS \ub370\uc774\ud130<\/a>. \u201c\ube0c\ub79c\ub4dc\ub294 \ud3ec\uc2a4<\/a> \ubc0f \uce74\ud14c\uace0\ub9ac \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 'Kroger\uc640 \ube44\uad50\ud558\uc5ec Safeway\uc758 \uc2e4\uc801\uc740 \uc5b4\ub5bb\uc2b5\ub2c8\uae4c? \uc2e4\uc801\uc774 \uc5b4\ub5bb\uc2b5\ub2c8\uae4c? \uac1c\uc120\ud574\uc57c \ud560 \ubd80\ubd84\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c? \uac00\uc7a5 \uc815\uad50\ud55c \uc870\uc9c1\uc740 \ube45 \ub370\uc774\ud130\uc640 \ubd84\uc11d\uc744 \ubcfc \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc801\uc808\ud55c \uc2dc\uac04\uacfc \uc7a5\uc18c\uc5d0\uc11c \uc62c\ubc14\ub978 \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \uc9c8\ubb38\uc758 \uc885\ub958\ub97c \uc7ac\uad6c\uc131\ud558\uae30 \uc704\ud574 \ub04a\uc784\uc5c6\uc774 \ub3c4\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.'\u201d<\/span><\/p>\n\n\n\n

\uc774\ub97c \ud1b5\ud574 CPG\ub294 \uc81c\ud488 \uc131\ub2a5\uc744 \uacb0\uc815\ud558\uace0 \uc55e\uc73c\ub85c \ucde8\ud574\uc57c \ud560 \uc870\uce58\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ube0c\ub79c\ub4dc \uc77c\uad00\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub610 \ub2e4\ub978 \ud6cc\ub96d\ud55c \ubc29\ubc95\uc740 \uc18c\ub9e4 \uac10\uc0ac<\/a>. \uc0ac\ub78c\ub4e4\uc744 \ubb3c\ub9ac\uc801\uc73c\ub85c \ub2e4\ub978 \uc18c\ub9e4\uc810\uc73c\ub85c \uac00\ub3c4\ub85d \ud560\ub2f9\ud558\uace0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc62c\ubc14\ub974\uac8c \uc2e4\ud589\ub418\uace0 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc774 \ub2e4\ub978 \uc704\uce58\uc5d0\uc11c \uc751\uc9d1\ub825\uc774 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\uac10\uc0ac\ub97c \uc218\ud589\ud558\ub294 \uc0ac\ub78c\uc774 \ube0c\ub79c\ub4dc\uc640 \uc804\ub2ec\ud558\ub824\ub294 \uba54\uc2dc\uc9c0\ub97c \uba85\ud655\ud558\uac8c \uc774\ud574\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \uadf8\ub9ac\uace0 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \uac10\uc0ac\ub97c \uac00\ub2a5\ud55c \ud55c \ucca0\uc800\ud558\uac8c \ubb38\uc11c\ud654\ud558\uc2ed\uc2dc\uc624. \ud655\uc778\ub780\uc744 \uc120\ud0dd\ud558\uac70\ub098 \uc591\uc2dd\uc744 \uc791\uc131\ud558\ub294 \uac83 \uc774\uc0c1\uc744 \uc218\ud589\ud558\uc2ed\uc2dc\uc624. \uc0ac\uc9c4\uc744 \ucc0d\ub2e4. \uc778\ud130\ubdf0 \ub3d9\ub8cc. \uc774\ub294 \uace0\uac1d \ubc0f \ube0c\ub79c\ub4dc \uad00\ub9ac \ud300\uc5d0 \uc5c4\uccad\ub09c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uace0 \uc0ac\ub78c\ub4e4\uc774 \uc1fc\ud551\ud558\ub294 \uc7a5\uc18c\uc640 \ubc29\ubc95\uc5d0 \uad00\uacc4\uc5c6\uc774 \ube0c\ub79c\ub4dc\uac00 \uc77c\uad00\ub418\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n\n\n\n

\ub9c8\uc9c0\ub9c9 \ub2e8\uc5b4 <\/span><\/h2>\n\n\n\n

\uc774 \ubb38\uc11c\uc5d0\uc11c \uc774\ub7ec\ud55c \uac01 \ub2e8\uacc4\ub97c \uc218\ud589\ud558\uae30 \uc704\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc5c8\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc790\uc2e0\ub9cc\uc758 \ube0c\ub79c\ub529 \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74 \ub313\uae00\ub85c \uacf5\uc720\ud574 \uc8fc\uc138\uc694. \uc5ec\ub7ec\ubd84\uc758 \uc758\uacac\uc744 \ub4e3\uace0 \uc2f6\uc2b5\ub2c8\ub2e4!<\/span><\/p>\n\n\n\n

\uc800\uc790 \uc18c\uac1c:<\/p>\n\n\n

\n
\"\ud504\ub780\uccb4\uc0ac\ub2c8\uce74\uc2dc\uc624\"<\/figure>\n<\/div>\n\n\n
<\/i>\ud504\ub780\uccb4\uc2a4\uce74 \ub2c8\uce74\uc2dc\uc624<\/a> \uc18c\ub9e4\uc5c5 \ud2b8\ub80c\ub4dc\uc640 \uc0c1\uc778\ub4e4\uc774 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uace0, \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud558\uace0, \uc804\ubc18\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uc18c\ub9e4\uc5c5\uc790\uac00 \ub418\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud301\uc744 \uc8fc\uc81c\ub85c \uae00\uc744 \uc4f0\ub294 \ud504\ub9ac\ub79c\uc11c \uc791\uac00\uc774\uc790 \ucf58\ud150\uce20 \uc804\ub7b5\uac00\uc785\ub2c8\ub2e4. <\/em><\/div>","protected":false},"excerpt":{"rendered":"

\ube0c\ub79c\ub529\uc740 \ubaa8\ub4e0 CPG\uc758 \uc6b0\uc120 \uc21c\uc704\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc778 \ube0c\ub79c\ub4dc\ub294 \ud6cc\ub96d\ud55c \uc0ac\ub78c\ub4e4\uc744 \ud68c\uc0ac\ub85c \ub04c\uc5b4\ub4e4\uc774\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ub9e4\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ud64d\ubcf4\ud558\ub294 \uac83\uc740 \uc131\uacf5\ud560 \ub54c \uc0c1\ub300\uc801\uc73c\ub85c \uc27d\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc790\uc2e0\uc758 \uc18c\ub9e4\uc810\uc774\ub098 \uc6f9 \uc0ac\uc774\ud2b8\ub97c \uc6b4\uc601\ud558\ub294 \uacbd\uc6b0 \ud68c\uc0ac\uac00 \uc6b4\uc804\uc11d\uc5d0 \uc788\uc73c\ubbc0\ub85c ... \uacc4\uc18d \uc77d\uae30 CPG\uac00 \uc5ec\ub7ec \uc18c\ub9e4 \ubc30\ub108\uc5d0\uc11c \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ucde8\ud574\uc57c \ud558\ub294 5\ub2e8\uacc4<\/span> 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