{"id":1864,"date":"2023-08-25T15:15:00","date_gmt":"2023-08-25T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1864"},"modified":"2025-08-19T14:20:01","modified_gmt":"2025-08-19T18:20:01","slug":"%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac-cpg%ea%b0%80-%ed%98%84%ec%9e%a5-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%98%ec%97%ac-3200%ea%b0%9c-%eb%a0%88%ec%8a%a4","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ko\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/","title":{"rendered":"\ud83d\udcda \uc0ac\ub840 \uc5f0\uad6c: CPG\uac00 Bindy\ub97c \uc0ac\uc6a9\ud558\uc5ec 3,200\uac1c \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c \uc0c1\ud488 \uc804\ud658\uc744 \uad6c\ud604\ud55c \ubc29\ubc95"},"content":{"rendered":"<p class=\"wp-block-paragraph\">CPG\uac00 \ub2e4\uac00\uc62c \ud504\ub85c\ubaa8\uc158 \ub610\ub294 \uc0c1\ud488\ud654 \uc7ac\uc124\uc815\uc744 \uc900\ube44\ud560 \ub54c\ub9c8\ub2e4, \uba87 \ub2ec\uac04\uc758 \uacc4\ud68d\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc5b4\ub824\uc6c0\uc774 \ubd88\uac00\ud53c\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc9c0\uc5ed \ud300\uacfc \ud611\ub825\ud558\uace0, \uac01 \uc704\uce58\uc758 \uc81c\ud488\uacfc \uac04\ud310\uc774 \uac01 \ub808\uc2a4\ud1a0\ub791 \ud615\uc2dd\uacfc \ud638\ud658\ub418\ub294\uc9c0 \ud655\uc778\ud558\uace0, \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\uace0, \uc2e4\ud589\uc744 \ud655\uc778\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3,200\uac1c \uc7a5\uc18c\uac00 \uad00\ub828\ub418\uc5b4 \uc788\uace0 \uba70\uce60 \uc548\uc5d0 \uc644\ub8cc\ud558\uace0 \uac80\uc99d\ud574\uc57c \ud558\ub294 \uacbd\uc6b0 \uc5b4\ub5bb\uac8c \ud558\uc2dc\uaca0\uc2b5\ub2c8\uae4c?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uace0\uac1d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6d\uc81c \ud3ec\uc7a5\uc81c\ud488 \ud68c\uc0ac, \uc2dd\ud488 \uc11c\ube44\uc2a4 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacfc\uc81c: 3,200\uac1c \uc704\uce58\uc5d0\uc11c \uc0c1\ud488\ud654 \uc804\ud658<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc18c\ube44\uc7ac \ud68c\uc0ac \uc911 \ud558\ub098(\uc774\ud558 &quot;CPG&quot;)\uac00 \uc811\uadfc\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ube48\ub514<\/a> \ubb38\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc8fc\uc694 \ud035 \uc11c\ube44\uc2a4 \ub808\uc2a4\ud1a0\ub791 \uadf8\ub8f9(\uc774\ud558 &quot;QSR&quot;)\uacfc \uc790\uc0ac \uc81c\ud488\uc744 3,200\uac1c \ub808\uc2a4\ud1a0\ub791\uc5d0 \ub4f1\ub85d\ud558\uae30\ub85c \ud569\uc758\ud588\uc2b5\ub2c8\ub2e4. CPG\ub294 \uc8fc\uc694 \uacbd\uc7c1\uc0ac\uc758 \uc81c\ud488 \ub300\uc2e0 \uc790\uc0ac \uc81c\ud488\uc744 \uc804\uc2dc\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uba87 \uc8fc \ub9cc\uc5d0 3,200\uac1c \ub808\uc2a4\ud1a0\ub791\uc758 \uc0c1\ud488 \uc804\ud658\uc744 \uad00\ub9ac\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b4\ub5bb\uac8c \ubbf8\ub9ac \ub9e4\uc7a5 \uc218\uc900\uc5d0\uc11c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ubcc0\ud658\uc744 \uad6c\ud604\ud55c \ub2e4\uc74c \uc644\ub8cc\ub418\uba74 \ubaa8\ub4e0 \ub9e4\uc7a5\uc744 \ub2e4\uc2dc \uac80\uc0ac\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c? \uc5b4\ub5bb\uac8c \ubaa8\ub4e0 \ub9e4\uc7a5\uc774 \uc804\ud658\ub418\uace0 \ubaa8\ub4e0 \uc0c1\ud488\ud654 \ud65c\ub3d9\uc774 \ubaa8\ub4e0 \uc704\uce58\uc5d0\uc11c \uc81c\uc2dc\uac04\uc5d0 \uc644\uc804\ud788 \uc774\ub8e8\uc5b4\uc84c\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\uae4c?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc694\uad6c \uc0ac\ud56d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2dc\uc7a5 \ucd9c\uc2dc \uc2dc\uac04\uc740 \ud504\ub85c\uadf8\ub7a8\uc758 \uc131\uacf5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud588\uc2b5\ub2c8\ub2e4. CPG\ub294 \ud2b9\ud788 \ubc30\uce58\uc5d0 \uad00\uc2ec\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud604\uc7a5 \uc900\ube44 \uc194\ub8e8\uc158<\/a>, \uc77c \uc774\ub0b4\uc5d0. \uadf8\ub4e4\uc740 \uc790\uc2e0\uc758 \ud300\uacfc \uae30\uc874 \uc7a5\ube44(\uac00\uc838\uc624\uae30 \ubc0f \ud68c\uc0ac \uc18c\uc720 \uc2a4\ub9c8\ud2b8\ud3f0, \ud0dc\ube14\ub9bf \ubc0f \ub178\ud2b8\ubd81 \ud63c\ud569)\ub97c \uc0ac\uc6a9\ud558\uae30\ub97c \uc6d0\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc194\ub8e8\uc158\uc740 \uc989\uc2dc \uc791\ub3d9\ud558\uace0 \ud655\uc7a5\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 6\uac1c \uc2dc\uac04\ub300\uc640 3,200\uac1c \ub9e4\uc7a5\uc5d0 \uac78\uce5c \uc0ac\uc6a9\uc131\uc774 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucc98\uc74c\uc5d0 CPG\ub294 &quot;\uc0ac\ub0b4&quot; \uc194\ub8e8\uc158\uc744 \uace0\ub824\ud588\uc2b5\ub2c8\ub2e4(<a href=\"https:\/\/blog.bindy.com\/ko\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5d1\uc140, \uc774\uba54\uc77c<\/a>) \ubc0f \uc77c\ubc18 \uc124\ubb38\uc870\uc0ac \uc194\ub8e8\uc158(SurveyMonkey\u2122)\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc194\ub8e8\uc158 \uc635\uc158\uc740 \uba38\ucc9c\ub2e4\uc774\uc9d5 \uc2e4\ud589\uc758 \uc18d\ub3c4\uc640 \uc815\ud655\uc131\uc5d0 \ub300\ud55c \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uae30\uc5d0\ub294 \ub108\ubb34 \ub290\ub9ac\uace0 \ub178\ub3d9 \uc9d1\uc57d\uc801\uc774\uba70 \uc624\ub958\uac00 \ubc1c\uc0dd\ud558\uae30 \uc26c\uc6b4 \uac83\uc73c\ub85c \uac04\uc8fc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc194\ub8e8\uc158 \uc124\uc815<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CPG\uc758 \ub4f1\ub85d\uc744 \ubc1b\uc740 Bindy \ud300\uc740 \uc6f9 \ucee8\ud37c\ub7f0\uc2a4\ub97c \uc608\uc57d\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en\">\uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub370\ubaa8<\/a> \ud504\ub85c\uc81d\ud2b8\uc758 \uc774\ud574 \uad00\uacc4\uc790\uc5d0\uac8c \uc6cc\ud06c\ud50c\ub85c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub370\ubaa8\ub97c \uae30\ubc18\uc73c\ub85c CPG\ub294 \uc194\ub8e8\uc158\uc774 \uadf8\ub4e4\uc758 \uc694\uad6c\uc5d0 \uc801\ud569\ud558\ub2e4\uace0 \ud310\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c Bindy\ub294 \uc5f0\uac04 &quot;\uc62c \uc778\ud074\ub8e8\uc2dc\ube0c&quot;\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/bindy.com\/about\/pricing\/\">\uc778\uc6a9\ud558\ub2e4<\/a> \uc608\uc0b0 \ubc94\uc704 \ub0b4\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c CPG\ub294 \ubb34\ub8cc \ud3c9\uac00\ud310\uc744 \uc694\uccad\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63368\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/skip-the-tradeshow-ware-and-try-before-you-buy\/overstate-benefits-orange\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"overstate-benefits-orange\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-1024x535.png?_t=1725389395\" alt=\"\" class=\"wp-image-63368\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uba87 \uc2dc\uac04 \ub9cc\uc5d0 CPG\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Bindy\uc758 \ub0b4\uc7a5 \uc5c5\ub85c\ub4dc \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uc5ec 3,200\uac1c \uc774\uc0c1\uc758 \uc704\uce58\ub97c \uc2dc\uc2a4\ud15c\uc5d0 \uc5c5\ub85c\ub4dc\ud588\uc2b5\ub2c8\ub2e4. Bindy\ub294 \uc790\ub3d9\uc73c\ub85c \uc704\uce58\ub97c \uc9c0\uc624\ucf54\ub529\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. \uc9c0\uc5ed \uad00\ub9ac\uc790\uc640 \ud604\uc7a5 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub85c \uad6c\uc131\ub41c \uc644\uc804\ud55c \uad6d\uac00 \uacc4\uce35 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc0ac\uc6a9\uc790\ub97c \ud2b9\uc815 \uc704\uce58\uc5d0 \ud560\ub2f9\ud588\uc73c\uba70 \uc0ac\uc6a9\uc790\ub294 Bindy \uacc4\uc815\uc5d0 \uc989\uc2dc \ub85c\uadf8\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. \uc790\uccb4 \ube44\uc988\ub2c8\uc2a4 \uaddc\uce59, \uc6cc\ud06c\ud50c\ub85c \ubc0f \ub808\uc774\ube14\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/restaurant\/\" target=\"_blank\" rel=\"attachment wp-att-10661 noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-attachment-id=\"65939\" data-permalink=\"https:\/\/blog.bindy.com\/ko\/giant_restaurant_800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_restaurant_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?_t=1755627581\" alt=\"\" class=\"wp-image-65939\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-12x12.png 12w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800-50x50.png?crop=1 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Merchandising CONVERSION \uc194\ub8e8\uc158 \uc2e4\ud589<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc74c\uc73c\ub85c CPG\ub294 \ud504\ub85c\uadf8\ub7a8\uc758 \ub2e4\uc591\ud55c \ub2e8\uacc4\uc5d0\uc11c \uc0c1\uc810 \uc218\uc900 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uc591\uc2dd\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub7a8\uc740 3\ub2e8\uacc4\ub85c \uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1\ub2e8\uacc4<\/strong><br><a href=\"https:\/\/blog.bindy.com\/ko\/%ec%86%8c%eb%a7%a4%ec%97%85-%ea%b0%90%ec%82%ac-%ec%b2%b4%ed%81%ac%eb%a6%ac%ec%8a%a4%ed%8a%b8-%ea%b5%ac%ec%b6%95-%eb%b0%a9%eb%b2%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub9e4\uc7a5 \ub0b4 \uc124\ubb38\uc870\uc0ac<\/a> 3,200\uac1c \uc704\uce58\uc5d0\uc11c \uac01\uac01\uc758 \uc0ac\uc2e4 \ud655\uc778. \ubaa9\ud45c\ub294 \ubcc0\ud658\uc5d0 \uc55e\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \ub9e4\uc7a5 \uc9c1\uc6d0 \uc5f0\ub77d\ucc98 \uc815\ubcf4, \uc7a5\ube44, \uc8fc\ucc28 \ubc0f \ubc30\ub2ec \uc635\uc158\uc744 \ud655\uc778\ud558\ub294 \uac83\uc73c\ub85c \uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \ubc29\ubb38\ud560 \ub54c\ub9c8\ub2e4 \uc218\ub9cc \uc7a5\uc758 \uc0ac\uc9c4\uc744 \ucc0d\uace0 \uc0ac\uc9c4\uc744 \ucca8\ubd80\ud558\uc5ec \uac01 \uc704\uce58\uc758 \ud658\uacbd\uacfc \uc0c1\ud488 \uc124\uc815\uc744 \ubb38\uc11c\ud654\ud588\uc2b5\ub2c8\ub2e4. Bindy\ub294 \ub0b4\uc7a5\ub41c \uc9c0\ub3c4, \uc9c0\ub9ac\uc801 \uc704\uce58 \ubc0f \uc778\uadfc \uc0c1\uc810\uc5d0 \ub300\ud55c \uc81c\ub85c\uc778 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc774 \ub2e8\uacc4\ub97c \uc9c0\uc6d0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc2dd\uc73c\ub85c CPG\ub294 \uc5ec\uc804\ud788 \ubc29\ubb38\uc774 \ud544\uc694\ud55c \ub9e4\uc7a5\uc744 \uc27d\uac8c \ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2\ub2e8\uacc4<\/strong><br>\ubcf8\uc0ac \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 3,200\uac1c \uc9c0\uc810\uc5d0 \uac01\uac01 \uc804\ud654 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. 1\ub2e8\uacc4\uc5d0\uc11c \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c 2\ub2e8\uacc4\uc758 \ubaa9\ud45c\ub294 \uad50\uccb4\ud560 \uc7a5\ube44 \ubc0f \uc2e4\uc81c \uc804\ud658 \ub0a0\uc9dc\uc640 \uac19\uc740 \ud5a5\ud6c4 \uc804\ud658\uc5d0 \ub300\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \ud655\uc778\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3\ub2e8\uacc4<\/strong><br>3,200\uac1c \uc704\uce58 \uac01\uac01\uc5d0 \ub300\ud55c \uc0ac\ud6c4 \uc870\uc0ac. \ubaa9\ud45c\ub294 \ubcc0\ud658 \ud504\ub85c\uc138\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uc9c4\ud589\ub418\uc5c8\ub294\uc9c0\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uacfc \ud1b5\ucc30\ub825\uc744 \uc5bb\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc804\ud658\uc774 \uc81c \uc2dc\uac04\uc5d0 \uac00\ub2a5\ud55c \ud55c \ucd5c\uc18c\ud55c\uc758 \ubc29\ud574 \ubc29\uc2dd\uc73c\ub85c \uc798 \uc218\ud589\ub418\uc5c8\uc2b5\ub2c8\uae4c? CPG\ub294 \ub0b4\uc7a5\ub41c \ubcf4\uace0\uc11c\ub97c \ud65c\uc6a9\ud558\uc5ec \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc788\uace0 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc5c6\ub294\uc9c0, \uc5b4\ub514\uc11c, \uc5b8\uc81c, \uc6d0\uc2dc \ubc0f \uc9d1\uacc4 \ud615\uc2dd\uc73c\ub85c \ucc3e\uc544\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0c1\ud488\ud654 \uc804\ud658 \uacb0\ub860<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0ac\uc6a9\ud558\uc5ec \uc131\uc219\ud558\uace0 \ud604\ub300\uc801\uc774\uba70 <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud604\uc7a5 \uc900\ube44 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub3c4\uad6c <\/a>\ub300\ud615 \uc18c\ube44\uc7ac \ud68c\uc0ac\uac00 6\uac1c \uc2dc\uac04\ub300\uc758 3,200\uac1c \ub9e4\uc7a5\uc5d0\uc11c \uc8fc\uc694 \uc0c1\ud488\ud654 \uc804\ud658 \ud504\ub85c\uadf8\ub7a8\uc758 \uacb0\uacfc\ub97c \uc27d\uac8c \uc900\ube44\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub4e4\uc740 \uc218\ucc9c \uac1c\uc758 \uc704\uce58\ub97c \ubc29\ubb38\ud558\uace0 \uc218\ucc9c \uac1c\uc758 \uac10\uc0ac\ub97c \uc218\ud589\ud558\uace0 \uc218\ub9cc \uc7a5\uc758 \uc0ac\uc9c4\uc744 \ucea1\ucc98\ud558\uc5ec \uba87 \uc8fc\uc640 \uba87 \ub2ec\uc774 \uc544\ub2c8\ub77c \uba87 \uc2dc\uac04\uacfc \uba70\uce60 \ub9cc\uc5d0 \uac00\ub3d9\ud588\uc2b5\ub2c8\ub2e4. \ube44\uc6a9\uc740 \uba85\ubaa9\uc0c1\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c1\ud488\ud654 \uc804\ud658 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \uacb0\uacfc\uac00 \uc989\uc2dc \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bindy\ub97c \ud1b5\ud574 CPG\ub294 \uc8fc\uc694 \uc0c1\ud488\ud654 \ud504\ub85c\uadf8\ub7a8\uc744 \uae30\ub85d\uc801\uc778 \uc2dc\uac04\uc5d0 \ub9e4\uc6b0 \uc815\ud655\ud558\uac8c \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>CPG\uac00 \ub2e4\uac00\uc62c \ud504\ub85c\ubaa8\uc158 \ub610\ub294 \uc0c1\ud488\ud654 \uc7ac\uc124\uc815\uc744 \uc900\ube44\ud560 \ub54c\ub9c8\ub2e4, \uba87 \ub2ec\uac04\uc758 \uacc4\ud68d\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc5b4\ub824\uc6c0\uc774 \ubd88\uac00\ud53c\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc9c0\uc5ed \ud300\uacfc \ud611\ub825\ud558\uace0, \uac01 \ub9e4\uc7a5\uc758 \uc81c\ud488\uacfc \uac04\ud310\uc774 \uac01 \ub808\uc2a4\ud1a0\ub791 \ud615\uc2dd\uacfc \ud638\ud658\ub418\ub294\uc9c0 \ud655\uc778\ud558\uace0, \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\uace0, \uc2e4\ud589\uc744 \ud655\uc778\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. 3,200\uac1c\uc758 \ub9e4\uc7a5\uc774 \uad00\ub828\ub418\uc5b4 \uc788\uace0 \u2026 <a href=\"https:\/\/blog.bindy.com\/ko\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/\" class=\"more-link\">\uacc4\uc18d \uc77d\uae30 <span class=\"screen-reader-text\">\ud83d\udcda \uc0ac\ub840 \uc5f0\uad6c: CPG\uac00 Bindy\ub97c \uc0ac\uc6a9\ud558\uc5ec 3,200\uac1c \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c \uc0c1\ud488 \uc804\ud658\uc744 \uad6c\ud604\ud55c \ubc29\ubc95<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[319730,49417,15241,11682095],"tags":[124272271,124115995,430450308,446333502],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qsr","category-merchandising","category-case-study","category-cpgs","tag-merchandising-audit","tag-merchandising-checklist","tag-merchandising-execution","tag-qsr-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Case Study: How a CPG Used Bindy to Implement a Merchandising Conversion at 3,200 Restaurants<\/title>\n<meta name=\"description\" content=\"Case study: How a CPG used Bindy to implement a merchandising conversion across 3,200 restaurants on time, and in full.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/ko\/\uc0ac\ub840-\uc5f0\uad6c-cpg\uac00-\ud604\uc7a5-\uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c-\uc0ac\uc6a9\ud558\uc5ec-3200\uac1c-\ub808\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcda Case Study: How a CPG Used Bindy to Implement a Merchandising Conversion at 3,200 Restaurants\" \/>\n<meta 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