{"id":7588,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7588"},"modified":"2024-11-29T08:35:04","modified_gmt":"2024-11-29T13:35:04","slug":"%e9%a1%a7%e5%ae%a2%e3%81%a8%e3%81%ae%e9%96%a2%e3%82%8f%e3%82%8a%e6%96%b9","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/how-to-engage-with-your-customers\/","title":{"rendered":"\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u65b9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5c0f\u58f2\u696d\u8005\u306f\u3001\u8ca9\u58f2\u76ee\u6a19\u3092\u9054\u6210\u3057\u3001\u5e02\u5834\u3084\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3092\u898b\u636e\u3048\u308b\u3068\u3001\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3059\u65b9\u6cd5\u3068\u3057\u3066\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3001\u30b1\u30a2\u307b\u3069\u969b\u7acb\u3063\u305f\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u3093\u3067\uff1f\u71b1\u5fc3\u306a\u9867\u5ba2\u306f <a href=\"https:\/\/www.clarabridge.com\/customer-experience-dictionary\/customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">23%<\/a> \u5e73\u5747\u3088\u308a\u3082\u53ce\u5165\u304c\u591a\u3044\u3002\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u305f\u4f01\u696d\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u53ce\u76ca\u304c\u5897\u52a0\u3057\u307e\u3059\u3002 <a href=\"https:\/\/learn.smile.io\/blog\/what-is-customer-engagement-and-why-is-it-important\" target=\"_blank\" rel=\"noopener noreferrer\">13%\uff5e51%<\/a> 5% \u304b\u3089 85% \u3078\u306e\u6ce8\u6587\u30b5\u30a4\u30ba\u306e\u5897\u52a0\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u71b1\u5fc3\u306a\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u3092\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u4ee5\u4e0b\u306e\u30d2\u30f3\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u305f\u3081\u3001\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u306b\u5bfe\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u95a2\u4e0e\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u304c\u3042\u308b\u5c0f\u58f2\u696d\u8005\u304b\u3089\u6b32\u3057\u3044\u3082\u306e\u3092\u624b\u306b\u5165\u308c\u3089\u308c\u306a\u3044\u5834\u5408\u3001\u5f7c\u3089\u306f\u305d\u308c\u3092\u624b\u306b\u5165\u308c\u308b\u305f\u3081\u306b\u4ed6\u306e\u5834\u6240\u306b\u884c\u304d\u307e\u3059.\u5c0f\u58f2\u696d\u8005\u306f\u4f55\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b <a href=\"https:\/\/blog.bindy.com\/ja\/4-%e3%81%a4%e3%81%ae%e6%96%b9%e6%b3%95-%e3%83%93%e3%82%b8%e3%83%a5%e3%82%a2%e3%83%ab-%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0-%e6%94%b9%e5%96%84\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a> \u6a5f\u4f1a\u306f\u3001\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u6700\u3082\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306b 3 \u3064\u306e\u63d0\u6848\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7269\u3060\u3051\u3067\u306a\u304f\u4f53\u9a13\u3092\u58f2\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a9\u30fc\u30d6\u30b9\u306e\u5bc4\u7a3f\u8005\u30d6\u30ec\u30a4\u30af\u30fb\u30e2\u30fc\u30ac\u30f3\u3068\u3057\u3066 <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/12\/17\/5-predictions-for-customer-experience-in-2020\/#3c59254d2ec7\" target=\"_blank\" rel=\"noopener noreferrer\">\u8aac\u660e\u3057\u307e\u3059<\/a>\u3001\u300c\u4f53\u9a13\u578b\u30b3\u30f3\u30bb\u30d7\u30c8 \u30b9\u30c8\u30a2\u306e\u4f5c\u6210\u3001\u9867\u5ba2\u3078\u306e\u8aac\u660e\u3001\u5730\u57df\u793e\u4f1a\u306b\u5f79\u7acb\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306a\u3069\u300d\u306f\u3059\u3079\u3066\u3001\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002\u72ec\u81ea\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u72ec\u81ea\u306e\u9867\u5ba2\u5c64\u3092\u8003\u616e\u3057\u3066\u3001\u5f7c\u3089\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12794\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shoppers_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12794\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e97\u5185\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5728\u5eab\u3092\u8d85\u3048\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304b\u3089 ( <a href=\"https:\/\/www.cosmeticsbusiness.com\/news\/article_page\/Sephora_introduces_AI-powered_digital_mirror_to_Spanish_flagship\/153247\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bb\u30d5\u30a9\u30e9<\/a>\u306e\u30c7\u30b8\u30bf\u30eb \u30df\u30e9\u30fc)\u3001\u30c7\u30b8\u30bf\u30eb \u30b5\u30a4\u30cd\u30fc\u30b8\u3001\u5e97\u8217\u3067\u306e\u30bb\u30eb\u30d5\u30a3\u30fc \u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4f5c\u6210\u3001\u5b9f\u8df5\u7684\u306a\u5b66\u7fd2\u4f53\u9a13\u306e\u63d0\u4f9b\u306a\u3069\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u304c\u95a2\u4e0e\u3057\u3066\u697d\u3057\u307e\u305b\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5e97\u8217\u6226\u7565\u306f\u3053\u308c\u306b\u6cbf\u3063\u305f\u3082\u306e\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8cb7\u3044\u7269\u306e\u3057\u3084\u3059\u3055\u3092\u63d0\u4f9b\u3059\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306f\u3001\u8cb7\u3044\u7269\u4e2d\u306b\u697d\u3057\u307e\u305b\u3066\u304f\u308c\u308b\u3053\u3068\u3092\u8a55\u4fa1\u3059\u308b\u306e\u3068\u540c\u69d8\u306b\u3001\u6c17\u8efd\u3055\u3082\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u3053\u308c\u306f\u3001\u4eca\u65e5\u306e\u77e5\u8b58\u8c4a\u5bcc\u306a\u9867\u5ba2\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30ec\u30b8\u306a\u3057\u306e\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u624b\u9806\u3001\u5206\u5272\u6255\u3044\u3001BOPIS \u306a\u3069\u306e\u65b0\u3057\u3044\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3053\u308c\u3067\u3059\u2026 <strong>\u7c21\u5358\u306b\u3057\u3066<\/strong>.\u9867\u5ba2\u306e\u8cfc\u5165\u4f53\u9a13\u4e2d\u306e\u3069\u306e\u6642\u70b9\u3067\u3082\u3001\u6469\u64e6\u3084\u969c\u5bb3\u3092\u56de\u907f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u5c0f\u58f2\u696d\u306f\u4f9d\u7136\u3068\u3057\u3066\u9867\u5ba2\u4e2d\u5fc3\u3067\u4eba\u9593\u4e3b\u5c0e\u3067\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u8ab0\u3067\u3042\u308b\u304b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u4f1a\u3092\u5f37\u5316\u3057\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\u3092\u5e38\u306b\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e74\u9593\u3067 100 \u4e07\u30c9\u30eb\u3092\u7a3c\u3044\u3067\u3044\u308b\u5834\u5408\u3067\u3082\u30011 \u5104\u30c9\u30eb\u4ee5\u4e0a\u3092\u7a3c\u3044\u3067\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u5e38\u306b\u6210\u9577\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4f1d\u8aac\u7684\u306a\u5c0f\u58f2\u696d\u8005\u30ce\u30fc\u30c9\u30b9\u30c8\u30ed\u30fc\u30e0\u306f\u3001\u6700\u8fd1\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306b\u65b0\u3057\u3044\u65d7\u8266\u5e97\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u904e\u53bb\u306e\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u3068\u306f\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nordstrom \u306e CEO \u3067\u3042\u308b Erik Nordstrom \u304c\u3001\u4eca\u5e74 1 \u6708\u306b\u5168\u7c73\u5c0f\u58f2\u696d\u9023\u76df\u306e BIG Show \u3067\u8a9e\u3063\u305f\u3088\u3046\u306b\u3001\u300c\u5e97\u8217\u306f\u3001\u5358\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u5834\u6240\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u4f53\u9a13\u7684\u306a\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30f3\u30cf\u30c3\u30bf\u30f3\u306e\u65d7\u8266\u5e97\u306e\u6700\u8fd1\u306e\u30aa\u30fc\u30d7\u30f3\u306f\u3001\u3053\u306e\u611f\u60c5\u3092\u53cd\u6620\u3057\u3066\u304a\u308a\u3001\u30d0\u30fc\u306f\u6226\u7565\u7684\u306b\u305d\u306e\u4e2d\u306b\u914d\u7f6e\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.nytimes.com\/2019\/12\/09\/dining\/drinks\/bars-nyc-department-stores.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u9774\u90e8\u9580<\/a> \u8cb7\u3044\u7269\u5ba2\u304c\u4f11\u61a9\u3057\u305f\u308a\u3001\u30c9\u30ea\u30f3\u30af\u3092\u98f2\u307f\u306a\u304c\u3089\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u305f\u308a\u3067\u304d\u308b\u5834\u6240\u3067\u3059\u3002\u7f8e\u5bb9\u88fd\u54c1\u3060\u3051\u3067\u306a\u304f\u3001\u7f8e\u5bb9\u30c8\u30ea\u30fc\u30c8\u30e1\u30f3\u30c8\u306b\u7279\u5316\u3057\u305f\u30ec\u30d9\u30eb\u5168\u4f53\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u4ee5\u5916\u306b\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u3053\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u305d\u308c\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b1\u30a2\u306b\u5e30\u7740\u3057\u307e\u3059\u304c\u3001\u5c0f\u58f2\u696d\u8005\u304c\u3053\u308c\u307e\u3067\u63d0\u4f9b\u3057\u3066\u304d\u305f\u3088\u3046\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b1\u30a2\u2026\u6587\u5b57\u901a\u308a <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306f\u3001\u3042\u306a\u305f\u304c\u3069\u306e\u3088\u3046\u306b\u6271\u308f\u308c\u305f\u304b\u3060\u3051\u3092\u6c17\u306b\u3057\u3066\u3044\u307e\u3057\u305f <strong>\u5f7c\u3089<\/strong>\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306f\u8cfc\u5165\u6c7a\u5b9a\u306e\u4e2d\u5fc3\u7684\u306a\u8981\u7d20\u3067\u3059\u3002\u4eca\u3001\u9867\u5ba2\u306f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u307e\u3059&nbsp;<strong>\u3068<\/strong> \u5f7c\u3089\u304c\u500b\u4eba\u7684\u306b\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\uff08\u6301\u7d9a\u53ef\u80fd\u6027\u3001\u516c\u6b63\u306a\u8cc3\u91d1\u3001\u793e\u4f1a\u6b63\u7fa9\u306a\u3069\uff09\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5c0f\u58f2\u696d\u8005\u306e\u884c\u52d5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u8fd1\u306e\u5831\u544a\u3067\u306f\u3001 <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/strategy\/brand-purpose?c=glb_globalconsumerptwitter_10442546&amp;n=smc_1218&amp;linkId=100000007906796\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2<\/a> \u300c\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u3082\u306f\u3084\u3001\u88fd\u54c1\u306e\u9078\u629e\u3084\u4fa1\u683c\u306e\u307f\u306b\u57fa\u3065\u3044\u3066\u6c7a\u5b9a\u3092\u4e0b\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4f55\u3092\u8a00\u3044\u3001\u4f55\u3092\u3057\u3001\u4f55\u3092\u8868\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u76ee\u7684\u304c\u4fe1\u5ff5\u3068\u4e00\u81f4\u3059\u308b\u4f01\u696d\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5f7c\u3089\u306f\u305d\u3046\u3067\u306a\u3044\u3082\u306e\u3092\u62d2\u5426\u3057\u30015 \u4eba\u306b 1 \u4eba\u304c\u6c38\u9060\u306b\u53bb\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u5c0f\u58f2\u696d\u8005\u306f\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u3084\u3001 <em>\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044<\/em> \u884c\u3046\u3002\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u58f2\u308a\u4e0a\u3052\u3092\u7dad\u6301\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u5c0f\u58f2\u696d\u8005\u304c\u4f55\u3092\u4fe1\u3058\u3001\u793e\u4f1a\u7684\u8cac\u4efb\u306b\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u304b\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&#038;ssl=1\" alt=\"\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u3067\u6642\u9593\u3069\u304a\u308a\u306b\u5b8c\u5168\u306b\u5b9f\u884c\u3057\u306a\u3044\u9650\u308a\u3001\u307e\u3063\u305f\u304f\u5b9f\u884c\u3055\u308c\u307e\u305b\u3093\u3002\" class=\"wp-image-58789\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: inherit;\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u306f\u3001\u300c\u30d3\u30b8\u30cd\u30b9 \u30ea\u30fc\u30c0\u30fc\u3001\u6295\u8cc7\u5bb6\u3001\u5f93\u696d\u54e1\u306f\u3059\u3079\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u4e0d\u53ef\u6b20\u306a\u8996\u70b9\u3068\u80fd\u529b\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001\u9867\u5ba2\u306f\u8a00\u8449\u3068\u884c\u52d5\u3092\u901a\u3058\u3066\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u76ee\u7684\u5fd7\u5411\u306e\u4f01\u696d\u304c\u7af6\u4e89\u529b\u3092\u78e8\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u300d\u3068\u660e\u78ba\u306b\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5831\u544a\u3055\u308c\u305f <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/strategy\/brand-purpose?c=glb_globalconsumerptwitter_10442546&amp;n=smc_1218&amp;linkId=100000007906796\" target=\"_blank\" rel=\"noopener noreferrer\">42% \u306e\u9867\u5ba2<\/a> \u4fa1\u5024\u89b3\u306b\u305d\u3050\u308f\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u96e2\u308c\u308b\u3053\u3068\u3092\u53ad\u308f\u306a\u3044\u6d88\u8cbb\u8005\u3067\u3042\u308a\u3001\u9867\u5ba2\u306e 5 \u4eba\u306b 1 \u4eba\u304c\u3001\u4e00\u5ea6\u30d6\u30e9\u30f3\u30c9\u306b\u5931\u671b\u3059\u308b\u3068\u4e8c\u5ea6\u3068\u623b\u3063\u3066\u3053\u306a\u3044\u3053\u3068\u3092\u8a8d\u3081\u3066\u3044\u308b\u305f\u3081\u3001\u5c0f\u58f2\u696d\u8005\u304c\u9867\u5ba2\u306e\u95a2\u5fc3\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u306a\u3044\u8a00\u3044\u8a33\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6700\u7d42\u7684\u306a\u8003\u3048\u2026<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u4fe1\u983c\u3092\u793a\u3057\u3001\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u7387\u76f4\u306b\u306a\u308a\u3001\u652f\u51fa\u306b\u3088\u3063\u3066\u771f\u306e\u597d\u307f\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u304f\u3068\u3001\u9867\u5ba2\u306e\u610f\u898b\u3092\u8003\u616e\u306b\u5165\u308c\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306e\u672a\u6765\u306f\u660e\u308b\u3044\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8457\u8005\u306b\u3064\u3044\u3066\uff1a<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" data-attachment-id=\"5716\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/rm-nlreyhle_headshot_2019-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=800%2C803&amp;ssl=1\" data-orig-size=\"800,803\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RM-NLReyhle_Headshot_2019 (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?fit=700%2C703&amp;ssl=1\" src=\"https:\/\/i1.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/rm-nlreyhle_headshot_2019-1-1-e1552078223175.jpg?zoom=0.8999999761581421&amp;resize=217%2C213&amp;ssl=1\" alt=\"RM-NLReyhle_Headshot_2019 (1)\" class=\"wp-image-5716\" style=\"width:212px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Nicole Leinbach Reyhle \u306f\u3001&nbsp;<a href=\"https:\/\/retailminded.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u58f2\u5fd7\u5411<\/a>&nbsp;\u3068\u306e\u4f5c\u8005&nbsp;<a href=\"https:\/\/retailminded.com\/retail-101-the-book\/#.XhiKRshKiUk\">\u5c0f\u58f2 101<\/a>\u5f7c\u5973\u306f\u30c8\u30a5\u30c7\u30a4 \u30b7\u30e7\u30fc\u3084\u30d5\u30a9\u30fc\u30d6\u30b9\u306b\u983b\u7e41\u306b\u5bc4\u7a3f\u3057\u3066\u304a\u308a\u3001\u30a2\u30e1\u30ea\u30ab\u30f3 \u30a8\u30ad\u30b9\u30d7\u30ec\u30b9\u306e\u30b9\u30e2\u30fc\u30eb \u30d3\u30b8\u30cd\u30b9 \u30b5\u30bf\u30c7\u30fc\u306e\u30b9\u30dd\u30fc\u30af\u30b9\u30de\u30f3\u3092\u52d9\u3081\u3066\u3044\u307e\u3059\u3002\u30ec\u30a4\u30eb\u306f\u3001Vend \u306e\u30c8\u30c3\u30d7 10 \u5c0f\u58f2\u601d\u60f3\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u3001\u307e\u305f IBM \u306e\u5c0f\u58f2\u300c\u672a\u6765\u5b66\u8005\u300d\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u58f2\u696d\u8005\u306f\u3001\u8ca9\u58f2\u76ee\u6a19\u3092\u9054\u6210\u3057\u3001\u5e02\u5834\u3084\u8996\u8074\u8005\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6574\u5099\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306e\u5c55\u671b\u3092\u8003\u3048\u308b\u3068\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u65b9\u6cd5\u3068\u3057\u3066\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3001\u30b1\u30a2\u307b\u3069\u76ee\u7acb\u3064\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\uff1f\u306a\u305c\u306a\u3089\u3001\u71b1\u5fc3\u306a\u9867\u5ba2\u306f\u5e73\u5747\u3088\u308a\u3082 23% \u591a\u304f\u306e\u53ce\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3089\u3067\u3059\u3002\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u305f\u4f01\u696d\u3067\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u53ce\u76ca\u304c 13% \u304b\u3089 51% \u306b\u5897\u52a0\u3057\u3001\u6ce8\u6587\u30b5\u30a4\u30ba\u304c 5% \u304b\u3089 85% \u306b\u5897\u52a0\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u71b1\u5fc3\u306a\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u3092\u884c\u3044\u307e\u3059\u3002\u3067\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30ec\u30d9\u30eb\u30a2\u30c3\u30d7\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u4ee5\u4e0b\u306e\u30d2\u30f3\u30c8\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u65b9 \u7af6\u4e89\u304c\u6fc0\u3057\u3044\u305f\u3081\u3001\u9867\u5ba2\u306f\u3088\u308a\u591a\u304f\u306e\u3053\u3068\u3092\u8981\u6c42\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u2026 <a href=\"https:\/\/blog.bindy.com\/ja\/how-to-engage-with-your-customers\/\" class=\"more-link\">\u8aad\u307f\u7d9a\u3051\u3066 <span class=\"screen-reader-text\">\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u65b9<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677173963,677174058,2692566,88195,677173970,677173891],"class_list":["post-7588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-customer-buying-decisions","tag-customer-engagement","tag-customer-expectations","tag-customer-experience","tag-customer-insights","tag-retail-trends"],"yoast_head":"<!-- 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Engaged customers overwhelming tend to buy more and spend more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/ja\/\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u65b9\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Engage with Your Customers\" \/>\n<meta property=\"og:description\" content=\"If boosting sales is a goal, level-up your customer engagement strategy. 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