{"id":6198,"date":"2023-04-30T15:16:04","date_gmt":"2023-04-30T19:16:04","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6198"},"modified":"2025-09-09T12:39:19","modified_gmt":"2025-09-09T16:39:19","slug":"%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e5%90%91%e3%81%91%e3%81%ae%e3%82%b9%e3%83%88%e3%82%a2%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e5%ae%9f%e8%a1%8c","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/store-communication-and-execution-a-comprehensive-guide-for-retailers\/","title":{"rendered":"\u2b50 \u30b5\u30a4\u30c8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a\u5c0f\u58f2\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u696d\u306e\u305f\u3081\u306e\u7dcf\u5408\u30ac\u30a4\u30c9"},"content":{"rendered":"

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\n

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\n

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\"\"<\/a><\/figure>\n\n\n\n

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\n

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\u4e00\u8cab\u6027\u3092\u4fdd\u3064 <\/strong><\/h3>\n\n\n\n

1 \u3064\u306e\u30b5\u30a4\u30c8\u3001\u30b5\u30a4\u30c8\u306e\u30b0\u30eb\u30fc\u30d7\u3001\u307e\u305f\u306f\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u3068\u901a\u4fe1\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4e88\u6e2c\u53ef\u80fd\u6027\u306f\u30b5\u30a4\u30c8\u304b\u3089\u8cdb\u540c\u3092\u5f97\u3066\u53cd\u5fdc\u306e\u671f\u5f85\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u5fc5\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5373\u6642\u306e\u5bfe\u5fdc\u304c\u5fc5\u8981\u306a\u30bf\u30b9\u30af (\u88fd\u54c1\u306e\u30ea\u30b3\u30fc\u30eb\u3001\u5371\u967a\u306a\u72b6\u6cc1\u3001\u91cd\u8981\u306a\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u65ad) \u3092\u4f1d\u9054\u3059\u308b\u306b\u306f\u3001\u6bce\u56de\u540c\u3058\u65b9\u6cd5\/\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n

\n

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\u4f5c\u308b \u53cc\u65b9\u5411\u901a\u4fe1<\/strong><\/h3>\n\n\n\n

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\u672c\u793e\u304b\u3089\u62e0\u70b9\u307e\u3067<\/h3>\n\n\n\n

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\n

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\u62e0\u70b9\u304b\u3089\u672c\u793e\u307e\u3067<\/h3>\n\n\n\n

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\n

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\n

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\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

<\/a><\/p>\n\n\n\n

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\u5546\u54c1\u5316<\/strong><\/h3>\n\n\n\n

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\"\u5546\u54c1\u5316\"<\/a><\/figure>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

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\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong><\/h2>\n\n\n\n

KPI<\/h3>\n\n\n\n

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\n
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\u30b5\u30a4\u30c8\u901a\u4fe1\u306b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30dd\u30ea\u30b7\u30fc\u3068\u624b\u9806\u3092\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u3067\u3044\u3064\u3067\u3082\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3088\u308a\u52b9\u7387\u7684\u306a\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6bb5\u3067\u3042\u308a\u3001\u79fb\u52d5\u3092\u6e1b\u3089\u3057\u3066\u30b5\u30a4\u30c8\u8a2a\u554f\u306e\u983b\u5ea6\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u306e\u5b8c\u5168\u306a\u4ee3\u66ff\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002 \u30b5\u30a4\u30c8\u8a2a\u554f\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u5b88\u308b<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u8aa4\u89e3\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30b5\u30a4\u30c8\u8a2a\u554f\u306f\u30ea\u30bd\u30fc\u30b9\u306e\u7d04\u675f\u3067\u3059\u3002\u6700\u8fd1\u306e\u8abf\u67fb\u3067\u306f\u3001\u5730\u533a\u7ba1\u7406\u8005\u306f\u3001\u73fe\u5834\u8a2a\u554f\u306e\u6e96\u5099\u3001\u5b9f\u65bd\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306b\u6642\u9593\u306e\u5927\u90e8\u5206\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u3068\u63a8\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002 \u903110\uff5e20\u6642\u9593<\/a>!)\u3002\u4ee5\u4e0b\u3092\u542b\u3080\u30b5\u30a4\u30c8\u8a2a\u554f\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002 \u30b9\u30de\u30fc\u30c8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/a> \u3068 \u81ea\u52d5\u4fee\u6b63\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7<\/a> \u6642\u9593\u3068\u304a\u91d1\u3092\u5927\u5e45\u306b\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
\n

\u76e3\u67fb\u306f\u30b5\u30a4\u30c8\u306b\u95a2\u4e0e\u3057\u307e\u3059\u3002\u76e3\u67fb\u306f\u53d7\u52d5\u7684\u6d3b\u52d5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u793e\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u73fe\u5834\u306e\u30ea\u30fc\u30c0\u30fc\u3084\u5f93\u696d\u54e1\u3068\u8a71\u3059\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8cea\u554f\u3057\u3001\u8033\u3092\u50be\u3051\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u5e97\u8217\u3084\u30db\u30c6\u30eb\u304c\u7570\u306a\u308c\u3070\u904b\u55b6\u65b9\u6cd5\u3082\u7570\u306a\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u52a0\u76df\u8005\u3068\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u81ea\u8eab\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u512a\u5148\u9806\u4f4d\u3068\u50be\u5411\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u4e88\u60f3\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u304c\u3001\u7d44\u7e54\u306f\u30b3\u30a2 \u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u30d6\u30e9\u30f3\u30c9\u6a19\u6e96\u304c\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u306b\u5b8c\u5168\u306b\u3001\u6642\u9593\u3069\u304a\u308a\u306b\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n


<\/a><\/p>\n\n\n

\n
\"\u4f1d\u3048\u3001\u5b9f\u884c\u3057\u3001\u691c\u8a3c\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u308c\u305f\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u304c\u751f\u307e\u308c\u307e\u3059\"<\/a><\/figure>\n<\/div>\n\n\n

\u30b5\u30a4\u30c8\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u5b9f\u884c\u3092\u9032\u3081\u308b<\/strong><\/h2>\n\n\n\n

\u6642\u9593\u3092\u304b\u3051\u3066\u6a19\u6e96\u3001\u624b\u9806\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f1d\u9054\u3059\u308c\u3070\u3001\u6a19\u6e96\u4ee5\u4e0b\u306e\u5b9f\u884c\u3084\u6469\u64e6\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u306f\u5f93\u696d\u54e1\u306e\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u304c\u5897\u52a0\u3057\u3001\u30ea\u30b9\u30af\u304c\u8efd\u6e1b\u3055\u308c\u307e\u3059\u3002 \u4eca\u65e5\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

\u5c0f\u58f2\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u696d\u754c\u306e\u52b9\u679c\u7684\u306a\u5b9f\u884c\u306b\u306f\u3001\u307e\u305a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u6b21\u306b\u30bf\u30b9\u30af\u7ba1\u7406\u3001\u305d\u3057\u3066\u6700\u5f8c\u306b\u76e3\u67fb\/\u8a55\u4fa1\u3068\u3044\u3046\u7279\u5b9a\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u306e\u76ee\u7684\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30d6\u30e9\u30f3\u30c9\u57fa\u6e96\u3001\u904b\u7528\u624b\u9806\u306e\u9069\u5207\u306a\u5b9f\u884c\u304c\u3001\u5c0f\u58f2\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u696d\u754c\u306e\u60a9\u307f\u306e\u7a2e\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u5c0f\u58f2\u696d\u3084\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u696d\u754c\u304c\u62e1\u5927\u3057\u305f\u308a\u3001\u5730\u7406\u7684\u306b\u5206\u6563\u3057\u305f\u308a\u3059\u308b\u3068\u3001\u62e0\u70b9\u3068\u672c\u793e\u306e\u9593\u306b\u7269\u7406\u7684\u306a\u9694\u305f\u308a\u304c\u3042\u308b\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u307e\u3059\u307e\u3059\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u9014\u7d76\u3048\u308b\u3068\u3001\u62e0\u70b9\u306f\u30d6\u30e9\u30f3\u30c9\u57fa\u6e96\u306e\u5b9f\u88c5\u65b9\u6cd5\u3001\u904b\u7528\u624b\u9806\u306e\u9075\u5b88\u65b9\u6cd5\u3001\u307e\u305f\u306f\u904b\u7528\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3001\u5065\u5eb7\u3068\u5b89\u5168\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u5206\u91ce\u3067\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u884c\u65b9\u6cd5\u3092\u8a8d\u8b58\u3067\u304d\u306a\u304f\u306a\u3063\u305f\u308a\u3001\u6df7\u4e71\u3057\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u2026 \u8aad\u307f\u7d9a\u3051\u3066 \u2b50 \u30b5\u30a4\u30c8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a\u5c0f\u58f2\u696d\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u696d\u306e\u305f\u3081\u306e\u7dcf\u5408\u30ac\u30a4\u30c9<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":57276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174231],"tags":[22621804,209029600,69404461],"class_list":["post-6198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-execution","tag-retail-execution","tag-retail-execution-software","tag-store-communication"],"yoast_head":"\n\u2b50 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