{"id":5526,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5526"},"modified":"2024-11-28T16:08:25","modified_gmt":"2024-11-28T21:08:25","slug":"%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c-apple-%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b9%e3%82%8b-7-%e3%81%a4%e3%81%ae%e3%81%93%e3%81%a8","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/7-things-retailers-can-learn-from-apple\/","title":{"rendered":"\u5c0f\u58f2\u696d\u8005\u304c Apple \u304b\u3089\u5b66\u3079\u308b 7 \u3064\u306e\u3053\u3068"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30d9\u30b9\u30c8\u304b\u3089\u5b66\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5c0f\u58f2\u306b\u95a2\u3057\u3066\u306f\u3001Apple \u306b\u52dd\u308b\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c3\u30d7\u30eb\u306e\u3068\u304d <u><a href=\"https:\/\/www.apple.com\/newsroom\/2018\/11\/apple-reports-fourth-quarter-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6c7a\u7b97\u767a\u8868 <\/a><\/u>2018 \u5e74\u5ea6\u7b2c 4 \u56db\u534a\u671f\u306e\u56db\u534a\u671f\u53ce\u76ca\u306f $629 \u5104\u3067\u3001\u524d\u5e74\u540c\u671f\u304b\u3089 20% \u5897\u52a0\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u53ce\u76ca\u306f\u53f2\u4e0a\u6700\u9ad8\u306e $100 \u5104\u306b\u9054\u3057\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306b\u3088\u308b\u3068 <a href=\"https:\/\/www.marketingcharts.com\/industries\/retail-and-e-commerce-79421\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30fc\u30c8<\/a>\u3001Apple \u306f 1 \u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u3042\u305f\u308a\u306e\u58f2\u4e0a\u9ad8\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u30c8\u30c3\u30d7\u306e\u5c0f\u58f2\u696d\u8005\u3067\u3042\u308a\u7d9a\u3051\u3001\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9 1 \u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u3042\u305f\u308a $5,546 \u3092\u7a3c\u3044\u3067\u3044\u307e\u3059\u3002\u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u3042\u305f\u308a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u5b57\u306f\u3055\u3066\u304a\u304d\u3001\u305d\u308c\u306f\u5c0f\u58f2\u696d\u8005\u304c\u7814\u7a76\u3057\u3001\u898b\u7fd2\u3046\u3079\u304d\u300cApple\u300d\u306e\u9b45\u529b\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u4eba\u3005\u306f\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u306e\u305f\u3081\u306b\u30ad\u30e3\u30f3\u30d7\u306b\u51fa\u304b\u3051\u3001\u5e97\u8217\u306f\u5e38\u306b\u6e80\u54e1\u3067\u3001\u9867\u5ba2\u3068\u5f93\u696d\u54e1\u306e\u9593\u3067\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u3092\u53ce\u3081\u3001\u771f\u306e\u30ab\u30eb\u30c8\u4fe1\u8005\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u4f55\u304c\u5fc5\u8981\u3067\u3059\u304b?\u5c0f\u898f\u6a21\u306a\u5c0f\u58f2\u696d\u8005\u3067\u3055\u3048\u3001Apple \u304b\u3089\u3053\u308c\u3089\u306e\u624b\u304c\u304b\u308a\u3092\u5f97\u308b\u3053\u3068\u3067\u5927\u304d\u306a\u9032\u6b69\u3092\u9042\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3092\u96c7\u3046<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5e97\u8217\u306e\u6210\u529f\u304c\u30c1\u30fc\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u6587\u5316\u306b\u8cdb\u540c\u3059\u308b\u5f93\u696d\u54e1\u3092\u96c7\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <u><a href=\"http:\/\/fortune.com\/2011\/04\/28\/is-it-better-to-hire-for-cultural-fit-over-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76\u306f\u305d\u308c\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059<\/a><\/u> \u3064\u307e\u308a\u3001\u6700\u521d\u306e 18 \u304b\u6708\u9593\u306e\u5f93\u696d\u54e1\u306e\u6210\u529f\u306e\u307b\u307c\u534a\u5206\u306f\u3001\u793e\u5185\u306e\u4ed6\u306e\u5f93\u696d\u54e1\u3068\u3069\u306e\u3088\u3046\u306b\u8abf\u548c\u3059\u308b\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u3001\u30b9\u30bf\u30c3\u30d5\u306f\u3059\u3079\u3066\u3001\u9867\u5ba2\u3068\u3084\u308a\u53d6\u308a\u3059\u308b\u524d\u306b\u3001\u5341\u5206\u306a\u7cbe\u67fb\u3092\u53d7\u3051\u3066\u8a13\u7df4\u3092\u53d7\u3051\u3066\u3044\u307e\u3059.\u306e\u8457\u8005\u3067\u3042\u308b\u30b8\u30a7\u30a4\u30fb\u30a8\u30ea\u30aa\u30c3\u30c8\u306b\u3088\u308b\u3068\u3001 <u><a href=\"https:\/\/www.amazon.com\/Jay-Elliot\/e\/B004HNHQ9E\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e8c\u518a<\/a><\/u> Apple \u306b\u3064\u3044\u3066\u3001\u300c(Apple \u306e) \u6587\u5316\u306b\u5b8c\u5168\u306b\u6eb6\u3051\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306f\u88fd\u54c1\u3068\u305d\u308c\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u611b\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093.\u5f7c\u3089\uff08\u5f93\u696d\u54e1\uff09\u306f\u88fd\u54c1\u3092\u6c17\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u306a\u305f\u306e\u30b9\u30bf\u30c3\u30d5\u306f\u3042\u306a\u305f\u304c\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u3092\u611b\u3057\u3066\u3044\u307e\u3059\u304b?\u5f7c\u3089\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u4f1a\u793e\u306e\u5c06\u6765\u306e\u6210\u529f\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u307e\u3059\u304b?\u3042\u306a\u305f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4fe1\u3058\u3066\u3044\u308b\u5f93\u696d\u54e1\u306f\u3001\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3057\u7d9a\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u4f1a\u793e\u3092\u8f9e\u3081\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u305f\u3081\u3001\u96e2\u8077\u7387\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9069\u5207\u306a\u7a2e\u985e\u306e\u4eba\u6750\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u8077\u52d9\u5185\u5bb9\u306b\u4f1a\u793e\u306e\u4fa1\u5024\u89b3\u3068\u6587\u5316\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u304b\u3089\u969b\u7acb\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">APPLE\u306e\u65b9\u6cd5\u3067\u58f2\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apple \u30b8\u30fc\u30cb\u30a2\u30b9\u306b\u306a\u308b\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\u7591\u554f\u306b\u601d\u3063\u3066\u3044\u308b\u306a\u3089\u3001\u305d\u308c\u306f\u3042\u306a\u305f\u304c\u601d\u3063\u3066\u3044\u308b\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u8907\u96d1\u3067\u3059\u3002\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u6587\u5b57\u901a\u308a APPLE \u3068\u540c\u3058\u304f\u3089\u3044\u7c21\u5358\u3067\u3059\u3002 2\u301c3\u5e74\u524d <u><a href=\"https:\/\/gizmodo.com\/5938323\/how-to-be-a-genius-this-is-apples-secret-employee-training-manual\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ae\u30ba\u30e2\u30fc\u30c9\u304c\u6d41\u51fa<\/a><\/u> Apple \u306e Genius Training Student Workbook \u3067\u306f\u3001\u4f7f\u7528\u3092\u8a31\u53ef\u3055\u308c\u3066\u3044\u306a\u3044\u8a00\u8449\u304b\u3089\u9867\u5ba2\u306e\u611f\u60c5\u3092\u5229\u7528\u3059\u308b\u65b9\u6cd5\u307e\u3067\u3001\u3059\u3079\u3066\u304c\u30b9\u30af\u30ea\u30d7\u30c8\u5316\u3055\u308c\u3001\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u8a08\u753b\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5177\u4f53\u7684\u306b\u306f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u2013 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6e29\u304b\u3044\u6b53\u8fce\u3067\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P \u2013 \u9867\u5ba2\u306e\u3059\u3079\u3066\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4e01\u5be7\u306b\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P \u2013 \u9867\u5ba2\u304c\u4eca\u65e5\u5bb6\u306b\u6301\u3061\u5e30\u308b\u305f\u3081\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L \u2013 \u554f\u984c\u3084\u61f8\u5ff5\u4e8b\u9805\u306b\u8033\u3092\u50be\u3051\u3001\u89e3\u6c7a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u2013 \u3055\u3088\u306a\u3089\u306e\u6328\u62f6\u3068\u5e30\u308a\u306e\u62db\u5f85\u3067\u7de0\u3081\u304f\u304f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0f\u58f2\u696d\u8005\u3068\u3057\u3066\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u540c\u69d8\u306e\u982d\u5b57\u8a9e\u3092\u8003\u3048\u51fa\u3059\u304b\u3001\u5c11\u306a\u304f\u3068\u3082\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u8ca9\u58f2\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8aac\u660e\u3059\u308b\u6587\u66f8\u3092\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b9\u30bf\u30c3\u30d5\u306f\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u9867\u5ba2\u306b\u5bfe\u5fdc\u3059\u308b\u969b\u306b\u53c2\u7167\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3057\u3066\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u7acb\u3057\u305f\u3089\u3001 <u><a rel=\"noopener noreferrer\" href=\"https:\/\/blog.bindy.com\/ja\/%e5%b0%8f%e5%a3%b2%e7%9b%a3%e6%9f%bb%e3%81%a8%e3%81%af\/\" target=\"_blank\">\u5e97\u8217\u76e3\u67fb\u3092\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3059\u308b<\/a><\/u> \u4f5c\u6210\u3057\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u30c1\u30fc\u30e0\u304c\u78ba\u5b9f\u306b\u9075\u5b88\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"466\" data-attachment-id=\"5540\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/shutterstock_304105157\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_304105157.jpg?fit=1920%2C1278&amp;ssl=1\" data-orig-size=\"1920,1278\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_304105157\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_304105157.jpg?fit=700%2C466&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/01\/shutterstock_304105157.jpg?resize=700%2C466&#038;ssl=1\" alt=\"Shutterstock_304105157\" class=\"wp-image-5540\"\/><figcaption class=\"wp-element-caption\">\u5199\u771f\u63d0\u4f9b: \u30b7\u30e3\u30c3\u30bf\u30fc\u30b9\u30c8\u30c3\u30af<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u88fd\u54c1\u306e\u30c6\u30b9\u30c8\u306b\u9867\u5ba2\u3092\u62db\u5f85\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apple Store \u306b\u8db3\u3092\u8e0f\u307f\u5165\u308c\u308b\u3068\u3001\u92ed\u3044\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u3059\u3079\u3066\u306e\u30ce\u30fc\u30c8\u30d6\u30c3\u30af \u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u753b\u9762\u304c 90 \u5ea6\u3092\u308f\u305a\u304b\u306b\u8d85\u3048\u308b\u89d2\u5ea6\u306b\u914d\u7f6e\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u4ed8\u304f\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u72c2\u6c17\u3078\u306e\u65b9\u6cd5\u306f\u3001\u3053\u306e\u4f4d\u7f6e\u304c\u753b\u9762\u3092\u898b\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3092\u4f7f\u7528\u3059\u308b\u3088\u3046\u306b\u8a98\u3046\u3053\u3068\u3067\u3059.\u3055\u3089\u306b\u3001\u5e97\u8217\u5185\u306e\u3059\u3079\u3066\u306e\u88fd\u54c1\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306f\u4f7f\u3044\u305f\u3044\u3082\u306e\u3092\u4f55\u3067\u3082\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><u><a href=\"https:\/\/www.neatorama.com\/2012\/06\/19\/how-apple-gets-you-to-touch-their-computers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76\u8005<\/a><\/u> \u88fd\u54c1\u306b\u89e6\u308c\u308c\u3070\u89e6\u308c\u308b\u307b\u3069\u3001\u5fc3\u306e\u4e2d\u3067\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u304a\u5ba2\u69d8\u304c\u5546\u54c1\u3092\u81ea\u7531\u306b\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u6240\u6709\u611f\u304c\u5897\u3057\u3001\u8cfc\u5165\u3078\u3068\u99c6\u308a\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u96fb\u5b50\u6a5f\u5668\u3092\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u5341\u5206\u306a\u30b9\u30da\u30fc\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u770b\u677f\u3092\u7acb\u3066\u3001\u81ea\u5206\u3067\u5b9f\u6f14\u3059\u308b\u3053\u3068\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u88fd\u54c1\u3068\u3084\u308a\u53d6\u308a\u3059\u308b\u3088\u3046\u306b\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059.\u91cd\u8981\u306a\u306e\u306f\u3001\u5f7c\u3089\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u5546\u54c1\u306e\u6240\u6709\u6a29\u3092\u53d6\u5f97\u3057\u3066\u3082\u3089\u3044\u3001\u3067\u304d\u308c\u3070\u5bb6\u306b\u6301\u3061\u5e30\u308b\u3088\u3046\u306b\u52e7\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b7\u30f3\u30d7\u30eb\u306a\u5e97\u5185\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3053\u3060\u308f\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c3\u30d7\u30eb \u30b9\u30c8\u30a2\u306e\u3082\u3046 1 \u3064\u306e\u7279\u5fb4\u306f\u3001\u5e97\u8217\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u5e83\u3005\u3068\u3057\u3066\u3044\u3066\u3001\u660e\u308b\u304f\u3001\u30df\u30cb\u30de\u30ea\u30ba\u30e0\u3067\u3059\u3002 Apple \u306e\u30a6\u30a3\u30f3\u30c9\u30a6\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u5e97\u5185\u306b\u9673\u5217\u3055\u308c\u3066\u3044\u308b\u88fd\u54c1\u3092\u306f\u3063\u304d\u308a\u3068\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u901a\u308a\u904e\u304e\u308b\u4eba\u3005\u306f\u307b\u307c\u3059\u3079\u3066\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5e97\u306b\u6765\u3066\u8cb7\u3044\u7269\u3092\u3059\u308b\u3088\u3046\u306b\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u308c\u304c\u5efa\u7269\u3067\u3042\u308c\u3001\u5370\u5237\u5e83\u544a\u3067\u3042\u308c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3001 <u><a rel=\"noopener noreferrer\" href=\"https:\/\/static.googleusercontent.com\/media\/research.google.com\/en\/us\/pubs\/archive\/38315.pdf\" target=\"_blank\">\u7814\u7a76\u304c\u793a\u3057\u3066\u3044\u308b<\/a><\/u> \u8996\u899a\u7684\u306b\u5358\u7d14\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u8996\u899a\u7684\u306b\u8907\u96d1\u306a\u30c7\u30b6\u30a4\u30f3\u3088\u308a\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u5e97\u8217\u304c\u770b\u677f\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u5546\u54c1\u3067\u3054\u3061\u3083\u3054\u3061\u3083\u3057\u3066\u3044\u308b\u3068\u3001\u9867\u5ba2\u306f\u60c5\u5831\u3092\u7c21\u5358\u306b\u51e6\u7406\u304a\u3088\u3073\u4fdd\u5b58\u3067\u304d\u305a\u3001\u7a4d\u6975\u7684\u306a\u884c\u52d5\u3092\u53d6\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple \u304b\u3089\u30d2\u30f3\u30c8\u3092\u5f97\u3066\u3001\u5e97\u8217\u3092\u6e05\u6f54\u3067\u660e\u308b\u304f\u3001\u6574\u7406\u6574\u9813\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u88fd\u54c1\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304c\u5916\u90e8\u304b\u3089\u306e\u8996\u754c\u3092\u59a8\u3052\u306a\u3044\u3088\u3046\u306b\u3057\u3001\u88fd\u54c1\u3068\u9867\u5ba2\u306e\u901a\u8def\u306e\u9593\u306e\u901a\u8def\u3092\u78ba\u4fdd\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"\u4e0d\u5341\u5206\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3067\u30c6\u30fc\u30d6\u30eb\u306b\u304a\u91d1\u3092\u6b8b\u3059\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4fa1\u5024\u3068\u4f53\u9a13\u306e\u5275\u9020\u306b\u6ce8\u529b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apple \u3067\u306f\u3001\u5358\u306b\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u751f\u6d3b\u3092\u4f55\u3089\u304b\u306e\u5f62\u3067\u8c4a\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002 <u><a href=\"https:\/\/hbr.org\/2011\/12\/retail-isnt-broken-stores-are\" target=\"_blank\" rel=\"noopener noreferrer\">Apple \u306e\u5143\u5c0f\u58f2\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577 Ron Johnson \u6c0f\u306b\u3088\u308b\u3068\u3001<\/a><\/u> Harvard Business Review \u306e\u53d6\u6750\u306b\u3088\u308b\u3068\u3001Apple \u304c\u7fa4\u3092\u629c\u3044\u3066\u3044\u308b\u306e\u306f\u3001\u4e3b\u306b\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u6271\u3044\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u5e97\u8217\u306f\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u5834\u6240\u4ee5\u4e0a\u306e\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u4eba\u3005\u306e\u751f\u6d3b\u3092\u8c4a\u304b\u306b\u3059\u308b\u624b\u52a9\u3051\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5e97\u8217\u304c\u7279\u5b9a\u306e\u88fd\u54c1\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3060\u3051\u306e\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306b\u65b0\u3057\u3044\u30bf\u30a4\u30d7\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u53d6\u308a\u5f15\u304d\u3067\u3059\u3002\u3069\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3082\u305d\u308c\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u81ea\u5206\u81ea\u8eab\u306b\u3064\u3044\u3066\u6c17\u5206\u3092\u826f\u304f\u3059\u308b\u670d\u3092\u898b\u3064\u3051\u305f\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u65b0\u3057\u3044\u30c7\u30d0\u30a4\u30b9\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u5e97\u8217\u306f\u5358\u306b\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u4ed8\u52a0\u3067\u304d\u307e\u3059.\u305d\u308c\u304c\u3067\u304d\u308b\u5e97\u304c\u5148\u3092\u884c\u304f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307b\u3068\u3093\u3069\u306e\u5e97\u8217\u3067\u306f\u3001\u300c\u3069\u3046\u3059\u308c\u3070\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3046\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u306e\u8003\u3048\u65b9\u304b\u3089\u4fa1\u5024\u5275\u9020\u306e\u8003\u3048\u65b9\u306b\u79fb\u884c\u3059\u308b\u306b\u306f\u3001\u5b8c\u5168\u306a\u30aa\u30fc\u30d0\u30fc\u30db\u30fc\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Apple Store \u306e\u5f93\u696d\u54e1\u306f\u59d4\u8a17\u3092\u53d7\u3051\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3057\u3001\u3042\u306a\u305f\u306b\u4f55\u304b\u3092\u58f2\u308a\u3064\u3051\u3088\u3046\u3068\u3082\u3057\u307e\u305b\u3093\u3002\u5f7c\u3089\u306e\u4ed5\u4e8b\u306f 1 \u3064\u3067\u3001Apple \u88fd\u54c1\u3067\u306a\u304f\u3066\u3082\u3001\u3042\u306a\u305f\u306b\u3074\u3063\u305f\u308a\u306e\u88fd\u54c1\u3092\u898b\u3064\u3051\u308b\u304a\u624b\u4f1d\u3044\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u3059\u3079\u3066\u304c\u53d6\u5f15\u3092\u8d85\u3048\u305f\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u304c\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30fc\u30d3\u30b9\u3068\u30ab\u30b9\u30bf\u30de\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u9055\u3044\u3067\u3059\u3002\u4e00\u65b9\u306f\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u3001\u3082\u3046\u4e00\u65b9\u306f\u30ea\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u3059\u3002\u8d77\u696d\u5bb6\u3068\u30d5\u30a1\u30a4\u30ca\u30f3\u30b7\u30e3\u30eb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u306b\u3088\u308b\u3068 <u><a href=\"https:\/\/www.patrickbetdavid.com\/customer-service-vs-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d1\u30c8\u30ea\u30c3\u30af\u30fb\u30d9\u30c3\u30c8\uff1d\u30c7\u30d3\u30c3\u30c9<\/a><\/u>\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30fc\u30d3\u30b9\u306f\u300cHow can I help you?\u300d\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u300cHow are you today?\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u524d\u8005\u306e\u5834\u5408\u3001\u5f93\u696d\u54e1\u306f\u5358\u306b\u88fd\u54c1\u3092\u898b\u3064\u3051\u308b\u306e\u3092\u624b\u4f1d\u3046\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5f8c\u8005\u306e\u5834\u5408\u306f\u3001\u9867\u5ba2\u304c\u4f55\u5ea6\u3082\u623b\u3063\u3066\u304f\u308b\u3088\u3046\u306a\u7279\u5225\u306a\u4f53\u9a13\u3092\u5b9f\u969b\u306b\u63d0\u4f9b\u3059\u308b\u4f59\u5730\u304c\u3042\u308a\u307e\u3059.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u304a\u5ba2\u69d8\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u3001\u5171\u611f\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u60c5\u3068\u5171\u611f\u306b\u306f\u9055\u3044\u304c\u3042\u308a\u3001\u305d\u308c\u306f Apple \u304c\u3088\u304f\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u5e97\u306b\u6765\u308b\u3068\u304d\u3001\u5f7c\u3089\u306f\u304a\u305d\u3089\u304f\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u89e3\u6c7a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3059. Apple \u306f\u3053\u308c\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5f93\u696d\u54e1\u304c\u9867\u5ba2\u306e\u7acb\u5834\u306b\u7acb\u3063\u3066\u8033\u3092\u50be\u3051\u3001\u9867\u5ba2\u306b\u5171\u611f\u3059\u308b\u3053\u3068\u3067\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u306b\u8a13\u7df4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u3001\u4f1a\u793e\u306e\u300c<u><a href=\"https:\/\/www.forbes.com\/sites\/stevedenning\/2011\/06\/17\/apples-retail-stores-more-than-magic\/#32a8082c28a2\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30fc\u30d3\u30b9\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/u>\u300d\u3068\u306f\u3001\u300c\u554f\u984c\u3084\u61f8\u5ff5\u4e8b\u9805\u306b\u8033\u3092\u50be\u3051\u3001\u89e3\u6c7a\u3059\u308b\u300d\u3053\u3068\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u3059\u3050\u306b\u58f2\u308a\u8fbc\u3080\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u306e\u3059\u3079\u3066\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e2d\u306b\u306f\u3001\u9867\u5ba2\u304c\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u5206\u306e\u5e97\u3067\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u304a\u5ba2\u69d8\u306e\u60a9\u307f\u3092\u805e\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u30b7\u30e3\u30c4\u306f\u5f7c\u3089\u304c\u671b\u3093\u3067\u3044\u305f\u3088\u3046\u306b\u30d5\u30a3\u30c3\u30c8\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u304b?\u96fb\u8a71\u306e\u753b\u9762\u304c\u7c89\u3005\u306b\u306a\u308a\u307e\u3057\u305f\u304b\uff1f\u30b9\u30bf\u30c3\u30d5\u3092\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u3066\u3001\u5f7c\u3089\u306b\u5171\u611f\u3057\u3001\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u5f7c\u3089\u306e\u751f\u6d3b\u306b\u3069\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u4ed8\u52a0\u3067\u304d\u308b\u304b\u3092\u7406\u89e3\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u88fd\u54c1\u306e\u63a8\u5968\u304c\u6539\u5584\u3055\u308c\u3001\u58f2\u4e0a\u304c\u5897\u52a0\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e80\u8db3\u3068\u3044\u3048\u3070\u3001\u6e80\u8db3\u3057\u3066\u3044\u308b\u5f93\u696d\u54e1\u306f\u6709\u80fd\u306a\u5f93\u696d\u54e1\u3067\u3042\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u304a\u91d1\u306b\u5e30\u7740\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u4fc3\u9032\u3057\u3001\u30b9\u30bf\u30c3\u30d5\u3092\u6e80\u8db3\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u5ec3\u6b62\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3001\u4ee3\u308f\u308a\u306b\u5e73\u5747\u4ee5\u4e0a\u306e\u6599\u91d1\u3092\u652f\u6255\u3044\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u72ec\u81ea\u306e\u7279\u5178\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u306f\u5f93\u696d\u54e1\u3092\u63d0\u4f9b\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093 <u><a href=\"https:\/\/www.nytimes.com\/2012\/06\/24\/business\/apple-store-workers-loyal-but-short-on-pay.html?mtrref=undefined&amp;gwh=11C500F24535F46DC896567D311D5338&amp;gwt=pay\" target=\"_blank\" rel=\"noopener noreferrer\">\u3082\u3063\u3068\u305f\u304f\u3055\u3093\u306e\u304a\u91d1<\/a><\/u> \u4ed6\u306e\u5c0f\u58f2\u696d\u8005\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5065\u5eb7\u4e0a\u306e\u5229\u70b9\u3001\u4f1a\u793e\u306e\u5728\u5eab\u3001\u88fd\u54c1\u306e\u5272\u5f15\u3001\u304a\u3088\u3073 401(k) \u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u696d\u754c\u3067\u6700\u3082\u96e2\u8077\u7387\u304c\u4f4e\u3044\u4f01\u696d\u306e 1 \u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\u304c\u306a\u3044\u306e\u3067\u3059\u304b\uff1f\u30a2\u30c3\u30d7\u30eb\u306e\u5c0f\u58f2\u62c5\u5f53\u8005\u306b\u3088\u308b\u3068 <u><a href=\"https:\/\/www.cultofmac.com\/175554\/why-apple-stores-dont-and-shouldnt-pay-commissions\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30cb\u30a8\u30eb\u30fb\u30d6\u30eb\u30fc\u30ce<\/a><\/u>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300cApple \u3067\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306f\u3001\u6700\u3082\u9ad8\u4fa1\u306a\u88fd\u54c1\u3067\u306f\u306a\u304f\u9069\u5207\u306a\u88fd\u54c1\u3092\u9867\u5ba2\u306b\u898b\u3064\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u78ba\u7acb\u3059\u308b\u3068\u3044\u3046\u4f1a\u793e\u306e\u4e3b\u8981\u306a\u76ee\u6a19\u306b\u53cd\u3059\u308b\u3082\u306e\u306b\u306a\u308b\u3068\u3044\u3046\u8003\u3048\u3067\u3057\u305f\u3002\u307e\u305f\u3001\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u5f93\u696d\u54e1\u306e\u7af6\u4e89\u3092\u52a9\u9577\u3057\u3001\u53cb\u60c5\u3092\u640d\u306a\u3046\u3068\u3082\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Apple \u306f\u3001\u696d\u7e3e\u30d9\u30fc\u30b9\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u3057\u3070\u3057\u3070\u9867\u5ba2\u4f53\u9a13\u306e\u4f4e\u4e0b\u3092\u4f34\u3046\u3053\u3068\u3092\u77e5\u3063\u3066\u304a\u308a\u3001\u76ee\u6a19\u306f\u305d\u306e\u9867\u5ba2\u304c\u4f55\u5ea6\u3082\u4f55\u5ea6\u3082\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3067\u3059\u3002 <u><a href=\"https:\/\/marketeer.kapost.com\/customer-acquisition-versus-customer-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8abf\u67fb\u306b\u3088\u308b\u3068<\/a><\/u> \u65b0\u898f\u9867\u5ba2\u3078\u306e 5 \uff5e 20% \u306e\u8ca9\u58f2\u30c1\u30e3\u30f3\u30b9\u3068\u6bd4\u8f03\u3057\u3066\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u8ca9\u58f2\u3059\u308b\u53ef\u80fd\u6027\u304c 60 \uff5e 70% \u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u9ad8\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30b9\u30bf\u30c3\u30d5\u304c\u9867\u5ba2\u3068\u6642\u9593\u3092\u904e\u3054\u3059\u3088\u3046\u306b\u5968\u52b1\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u306b\u7d20\u6674\u3089\u3057\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u304c\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7d20\u6674\u3089\u3057\u3044\u9867\u5ba2\u4f53\u9a13\u306b\u3064\u3044\u3066\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u4f1d\u3048\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u307e\u3059.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u8ad6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3061\u308d\u3093\u3001Apple \u304c\u305d\u306e\u898f\u6a21\u3001\u7bc4\u56f2\u3001\u8ca1\u52d9\u6570\u5024\u3092\u8003\u3048\u308c\u3070\u3001\u3084\u308a\u305f\u3044\u3053\u3068\u306f\u4f55\u3067\u3082\u3067\u304d\u308b\u3068\u8a00\u3046\u306e\u306f\u7c21\u5358\u3060\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u5f7c\u3089\u304c\u8a18\u61b6\u306b\u6b8b\u308b\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u72ec\u5360\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093.\u9069\u5207\u306a\u7406\u7531\u3067\u9069\u5207\u306a\u4eba\u6750\u3092\u63a1\u7528\u3057\u3001\u512a\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3068\u7d4c\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u4eba\u3005\u3092\u547c\u3073\u8fbc\u3080\u65b9\u6cd5\u3067\u5e97\u8217\u3092\u5f62\u6210\u3059\u308b\u5834\u5408\u3001\u6210\u529f\u306e\u96f0\u56f2\u6c17\u3092\u4f5c\u6210\u3067\u304d\u306a\u3044\u7406\u7531\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u308c\u306f\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u3001\u305d\u308c\u306f\u5929\u624d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8457\u8005\u306b\u3064\u3044\u3066:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d5\u30e9\u30f3\u30c1\u30a7\u30b9\u30ab\u30fb\u30cb\u30ab\u30b7\u30aa<\/a>&nbsp;\u5c0f\u58f2\u696d\u306e\u5c02\u9580\u5bb6\u3001B2B \u30b3\u30f3\u30c6\u30f3\u30c4 \u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3001LinkedIn TopVoice \u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u304c\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u30d2\u30f3\u30c8\u3001\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u3064\u3044\u3066\u57f7\u7b46\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u9577\u3059\u308b\u306b\u306f\u3001\u305d\u306e\u696d\u754c\u306e\u6700\u9ad8\u306e\u4f01\u696d\u304b\u3089\u5b66\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5c0f\u58f2\u696d\u306b\u95a2\u3057\u3066\u306f\u3001Apple \u307b\u3069\u512a\u308c\u305f\u4f01\u696d\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002Apple \u304c 2018 \u5e74\u5ea6\u7b2c 4 \u56db\u534a\u671f\u306e\u8ca1\u52d9\u7d50\u679c\u3092\u767a\u8868\u3057\u305f\u3068\u3053\u308d\u3001\u56db\u534a\u671f\u53ce\u76ca\u306f $629 \u5104\u3067\u3001\u524d\u5e74\u540c\u671f\u6bd4 20% \u5897\u3001\u30b5\u30fc\u30d3\u30b9\u53ce\u76ca\u306f\u904e\u53bb\u6700\u9ad8\u306e $100 \u5104\u306b\u9054\u3057\u307e\u3057\u305f\u3002Marketing Charts \u306b\u3088\u308b\u3068\u3001Apple \u306f 1 \u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u3042\u305f\u308a\u306e\u58f2\u4e0a\u9ad8\u3067\u30c8\u30c3\u30d7\u306e\u5c0f\u58f2\u696d\u8005\u3067\u3042\u308a\u3001\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9 1 \u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u3042\u305f\u308a $5,546 \u306e\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3067\u306f\u3001Apple \u306f\u4ed6\u306e\u5c0f\u58f2\u696d\u8005\u306e 3 \u500d\u4ee5\u4e0a\u306e\u5229\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/blog.bindy.com\/ja\/7-things-retailers-can-learn-from-apple\/\" class=\"more-link\">\u8aad\u307f\u7d9a\u3051\u3066 <span class=\"screen-reader-text\">\u5c0f\u58f2\u696d\u8005\u304c Apple \u304b\u3089\u5b66\u3079\u308b 7 \u3064\u306e\u3053\u3068<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[431564],"tags":[291,999575,677173891],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-apple","tag-retail-management","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Things Retailers Can Learn From Apple<\/title>\n<meta name=\"description\" content=\"We all know Apple is a powerhouse in the retail market. 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