{"id":4971,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4971"},"modified":"2024-11-28T14:46:59","modified_gmt":"2024-11-28T19:46:59","slug":"10-%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0-%e3%83%9f%e3%82%b9-%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85-%e4%bd%9c%e3%82%8b-%e3%81%9d%e3%82%8c-%e5%a4%b1","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/10-merchandising-mistakes-retailers-make-that-lose-sales\/","title":{"rendered":"\u8ca9\u58f2\u3092\u5931\u3046\u5c0f\u58f2\u696d\u8005\u304c\u72af\u3059 10 \u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u9593\u9055\u3044"},"content":{"rendered":"

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1.\u96a0\u3057\u88fd\u54c1<\/strong><\/h2>\n\n\n\n

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\"\"
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2. \u30c8\u30e9\u30d5\u30a3\u30c3\u30af \u30d5\u30ed\u30fc\u306e\u554f\u984c<\/strong><\/h2>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

3. \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u60aa\u3044<\/strong><\/h2>\n\n\n\n

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\"\"
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4. \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u4e88\u7b97\u4e0d\u8db3<\/strong><\/h2>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

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5. \u7d1b\u3089\u308f\u3057\u3044\u8868\u793a<\/strong><\/h2>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

6. <\/strong>\u505c\u6ede\u3057\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4<\/strong><\/h2>\n\n\n\n

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7. \u30b5\u30a4\u30cd\u30fc\u30b8\u306e\u554f\u984c<\/strong><\/h2>\n\n\n\n

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\"\"
\u5199\u771f\u63d0\u4f9b: \u30b7\u30e3\u30c3\u30bf\u30fc\u30b9\u30c8\u30c3\u30af<\/figcaption><\/figure>\n\n\n\n

\u3082\u3046 1 \u3064\u306e\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u306f\u3001\u770b\u677f\u3092\u983b\u7e41\u306b\u30ea\u30b5\u30a4\u30af\u30eb\u3057\u3088\u3046\u3068\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30b5\u30a4\u30cd\u30fc\u30b8\u3092\u518d\u5229\u7528\u3059\u308b\u3068\u3001\u4e88\u7b97\u3092\u7bc0\u7d04\u3057\u3001\u74b0\u5883\u306b\u6709\u76ca\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u770b\u677f\u304c\u307c\u308d\u307c\u308d\u3067\u9b45\u529b\u7684\u3067\u306a\u304f\u306a\u3063\u305f\u3089\u3001\u65b0\u3057\u3044\u770b\u677f\u306b\u6295\u8cc7\u3059\u308b\u6642\u671f\u3067\u3059\u3002<\/p>\n\n\n\n

8. \u30cf\u30a6\u30b9\u30ad\u30fc\u30d4\u30f3\u30b0\u304c\u4e0d\u5341\u5206<\/strong><\/h2>\n\n\n\n

\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9\u3092\u6b69\u304d\u56de\u308a\u3001\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u53b3\u5bc6\u306b\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u306f\u3069\u308c\u304f\u3089\u3044\u304d\u308c\u3044\u3067\u3059\u304b\uff1f\u6383\u9664\u6a5f\u3092\u304b\u3051\u305f\u308a\u3001\u307b\u3053\u308a\u3092\u6255\u3063\u305f\u308a\u3001\u7a93\u3084\u93e1\u3092\u6383\u9664\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u306e\u4e00\u822c\u7684\u306a\u30cf\u30a6\u30b9\u30ad\u30fc\u30d4\u30f3\u30b0\u3092\u6bce\u65e5\u884c\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u68da\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u3064\u304b\u3093\u3067\u3001\u307b\u3053\u308a\u3063\u307d\u3044\u6307\u3067\u7acb\u3061\u53bb\u308a\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u4ed6\u306b\u6ce8\u610f\u3059\u3079\u304d\u554f\u984c\u3068\u3057\u3066\u306f\u3001\u7834\u640d\u307e\u305f\u306f\u6b20\u843d\u3057\u305f\u90e8\u54c1\u304c\u3042\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u4ea4\u63db\u304c\u5fc5\u8981\u306a\u7167\u660e\u3001\u30b9\u30c6\u30c3\u30ab\u30fc\u306e\u5265\u304c\u308c\u3001\u8272\u3042\u305b\u305f\u6a19\u8b58\u3001\u3064\u307e\u305a\u304f\u5371\u967a\u3068\u306a\u308b\u30ab\u30fc\u30da\u30c3\u30c8\u306e\u64e6\u308a\u5207\u308c\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001 \u5c0f\u58f2\u76e3\u67fb<\/a> \u5c0f\u58f2\u76e3\u67fb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u57fa\u6e96\u3078\u306e\u6e96\u62e0\u6027\u3092\u9ad8\u3081\u3001\u53ce\u76ca\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u524d\u306b\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

9. \u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30be\u30fc\u30f3\u3092\u6700\u5927\u5316\u3057\u306a\u3044<\/strong><\/h2>\n\n\n\n

\u9867\u5ba2\u304c\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8 \u30be\u30fc\u30f3\u306b\u5165\u308b\u3068\u3001\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u30b9\u30da\u30fc\u30b9\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u307e\u3059\u304b?\u843d\u3061\u7740\u3044\u305f\u660e\u308b\u3044\u96f0\u56f2\u6c17\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u3067\u3001\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8 \u30b9\u30da\u30fc\u30b9\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u30ec\u30b8\u306e\u5f8c\u308d\u306e\u58c1\u306b\u65b0\u5546\u54c1\u3084\u4eba\u6c17\u5546\u54c1\u3092\u8868\u793a\u3057\u3001\u5e97\u54e1\u304c\u3053\u308c\u3089\u306e\u5546\u54c1\u306b\u95a2\u3059\u308b\u8cea\u554f\u306b\u7b54\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ab\u30a6\u30f3\u30bf\u30fc\u3084\u30ec\u30b8\u306e\u901a\u8def\u306b\u305f\u304f\u3055\u3093\u306e\u30a2\u30c9\u30aa\u30f3\u88fd\u54c1\u3092\u4e26\u3079\u3066\u9867\u5ba2\u3092\u5727\u5012\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u306f\u885d\u52d5\u7684\u306a\u9805\u76ee\u304c\u3053\u306e\u9818\u57df\u306b\u3042\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u591a\u3059\u304e\u308b\u3068\u610f\u601d\u6c7a\u5b9a\u306e\u75b2\u52b4\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

10. \u5341\u5206\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u30a6\u30a3\u30f3\u30c9\u30a6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4<\/strong><\/h2>\n\n\n\n

\u30a6\u30a3\u30f3\u30c9\u30a6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u306f\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u547c\u3073\u8fbc\u307f\u3001\u5e38\u9023\u5ba2\u3092\u8208\u596e\u3055\u305b\u3066\u6700\u65b0\u306e\u88fd\u54c1\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u529b\u304c\u3042\u308a\u307e\u3059\u3002\u8584\u6697\u3044\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u96d1\u7136\u3068\u3057\u305f\u30a6\u30a3\u30f3\u30c9\u30a6\u3001\u307e\u305f\u306f\u4f55\u9031\u9593\u3082\u5909\u66f4\u3055\u308c\u3066\u3044\u306a\u3044\u30d3\u30b8\u30e5\u30a2\u30eb \u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u4ed5\u4e8b\u3092\u6210\u3057\u9042\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u540a\u308a\u4e0b\u3052\u5f0f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306a\u3069\u306e\u30e2\u30b8\u30e5\u30e9\u30fc \u30d4\u30fc\u30b9\u3092\u4f7f\u7528\u3057\u3066\u30b9\u30da\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057 (\u4e0a\u304b\u3089\u4e0b\u306b\u8996\u7dda\u3092\u5f15\u304d\u5bc4\u305b\u307e\u3059)\u3001\u9ad8\u3055\u3092\u5909\u3048\u3089\u308c\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4 \u30b9\u30bf\u30f3\u30c9\u3092\u4f7f\u7528\u3057\u3066\u8996\u899a\u7684\u306a\u95a2\u5fc3\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u3061\u3087\u3063\u3068\u3057\u305f\u5909\u5316\u304c\u5e97\u8217\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3059\u3050\u306b\u6210\u529f\u3059\u308b\u4fdd\u8a3c\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u3053\u308c\u3089\u306e 10 \u306e\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3092\u907f\u3051\u308b\u3053\u3068\u306f\u672c\u5f53\u306b\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u304b\u3089\u5f37\u529b\u306a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u307e\u3067\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6226\u7565\u3092\u518d\u8003\u3059\u308b\u6642\u304c\u6765\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n
\n
\"\u30a2\u30df\u30c3\u30c8\u30fb\u30a2\u30c9\u30e9\u30fc<\/figure>\n<\/div>\n\n\n

\u8457\u8005\u7565\u6b74:<\/em><\/strong> \u30a2\u30df\u30c3\u30c8\u30fb\u30a2\u30c9\u30e9\u30fc\u306f\u3001 \u30a6\u30c7\u30a3\u30b8\u30f3<\/a>\u30011995\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u305d\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b7\u30b9\u30c6\u30e0\u306e\u591a\u69d8\u6027\u3067\u56fd\u969b\u7684\u306b\u969b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u30a2\u30c9\u30e9\u30fc\u306f\u3001\u56fd\u969b\u8ca9\u58f2\u3068\u4e8b\u696d\u958b\u767a\u306e\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002 <\/em><\/p>","protected":false},"excerpt":{"rendered":"

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