{"id":4797,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4797"},"modified":"2024-09-10T10:09:24","modified_gmt":"2024-09-10T14:09:24","slug":"%e3%83%88%e3%83%83%e3%83%97-10-kpis-that-smb-retailers-should-track-and-how-to-measure-them","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/top-10-kpis-that-smb-retailers-should-track-and-how-to-measure-them\/","title":{"rendered":"SMB \u5c0f\u58f2\u696d\u8005\u304c\u8ffd\u8de1\u3059\u3079\u304d\u4e0a\u4f4d 10 \u306e KPI \u3068\u305d\u306e\u6e2c\u5b9a\u65b9\u6cd5"},"content":{"rendered":"

\u4e2d\u5c0f\u4f01\u696d\u3092\u7d4c\u55b6\u3059\u308b\u5834\u5408\u3001\u5c0f\u3055\u306a\u6c7a\u5b9a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e97\u8217\u3067\u767a\u751f\u3059\u308b\u3059\u3079\u3066\u306e\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3068\u76f8\u4e92\u4f5c\u7528\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u5c0f\u58f2\u306e\u8a73\u7d30\u3068\u5206\u6790\u3092\u6398\u308a\u4e0b\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u305d\u3053\u3067\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19 (KPI) \u306e\u51fa\u756a\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u6570\u5024\u3067\u3059\u3002\u7d44\u7e54\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u6210\u529f\u306b\u5c0e\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u305d\u308c\u3067\u3082\u3001<\/span> \u30e4\u30e2\u30ea<\/a> \u4e2d\u5c0f\u4f01\u696d\u7d4c\u55b6\u8005\u306e 49% \u304c KPI \u3092\u7279\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002 KPI \u3092\u8ffd\u8de1\u3057\u305f\u30d3\u30b8\u30cd\u30b9 \u30aa\u30fc\u30ca\u30fc\u306f\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u53ef\u80fd\u6027\u304c\u7d04 2 \u500d\u3067\u3057\u305f\u3002 <\/span>\u307e\u305f\u3001\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u3046\u3061 92% \u304c\u3001\u904e\u53bb 12 \u304b\u6708\u9593\u3067\u76ee\u6a19\u306e\u4e00\u90e8\u307e\u305f\u306f\u3059\u3079\u3066\u3092\u9054\u6210\u3057\u305f\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u30d3\u30b8\u30cd\u30b9\u304c\u8ffd\u8de1\u3067\u304d\u308b KPI \u306f\u6587\u5b57\u901a\u308a\u4f55\u767e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306b\u6319\u3052\u308b\u306e\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u5f62\u614b\u306e\u5c0f\u58f2\u308a\u3067\u7279\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u3069\u3053\u306b\u3067\u3082\u3042\u308b\u91cd\u8981\u306a\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u58f2\u4e0a\u53ce\u76ca<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a<\/b> \u58f2\u4e0a\u9ad8 = \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u4e0a\u304b\u3089\u306e\u53ce\u5165 \u2013 \u8fd4\u54c1\u3084\u914d\u9001\u4e0d\u53ef\u306e\u5546\u54c1\u306a\u3069\u306b\u95a2\u9023\u3059\u308b\u8cbb\u7528\u3002<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u58f2\u4e0a\u9ad8\u3068\u306f\u3001\u3042\u306a\u305f\u304c\u3069\u308c\u3060\u3051\u58f2\u308c\u305f\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u524d\u6708\u6bd4\u306e\u8ca9\u58f2\u7d50\u679c\u306f\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u3064\u3044\u3066\u591a\u304f\u306e\u3053\u3068\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u4eba\u3005\u306f\u3042\u306a\u305f\u306e\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u304b?\u3042\u306a\u305f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u3069\u306e\u3088\u3046\u306b\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u304b?\u7af6\u4e89\u76f8\u624b\u3092\u6253\u3061\u8ca0\u304b\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/span><\/p>\n\n\n\n

\u58f2\u4e0a\u9ad8\u3092\u8a55\u4fa1\u3059\u308b\u3068\u304d\u306f\u3001\u5e02\u5834\u306e\u5909\u5316\u3084\u4ee5\u524d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306a\u3069\u3001\u591a\u304f\u306e\u8981\u56e0\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5fc5\u305a\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u306f\u9577\u671f\u7684\u306a\u76ee\u6a19\u3067\u3042\u308b\u3079\u304d\u3067\u3059<\/span>. \u3053\u306e\u6307\u6a19\u3092\u5411\u4e0a\u3055\u305b\u308b\u6700\u3082\u660e\u767d\u306a\u65b9\u6cd5\u306f\u3001\u8ca9\u58f2\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u62e1\u5927\u3001\u65b0\u3057\u3044\u30b9\u30bf\u30c3\u30d5\u306e\u96c7\u7528\u3001\u62b5\u6297\u3057\u306b\u304f\u3044\u5c0f\u58f2\u74b0\u5883\u306e\u69cb\u7bc9\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n

\u300c\u5e0c\u671b\u306f\u7d4c\u55b6\u6226\u7565\u3067\u306f\u306a\u3044\u300d\u3068\u3044\u3046\u53e4\u3044\u683c\u8a00\u3092\u601d\u3044\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5e97\u8217\u306e\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u74b0\u5883\u304c\u6574\u5099\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u9858\u3046\u3060\u3051\u3067\u306f\u306a\u304f\u3001 \u5b9a\u671f\u7684\u306b\u691c\u67fb\u3057\u3066\u304f\u3060\u3055\u3044<\/a> \u3068 \u662f\u6b63\u63aa\u7f6e\u3092\u5272\u308a\u5f53\u3066\u308b<\/a> \u554f\u984c\u304c\u898b\u3064\u304b\u3063\u305f\u3068\u304d\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u7d14\u5229\u76ca\u7387<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a <\/b>\u7d14\u5229\u76ca\u7387 = \u7dcf\u58f2\u4e0a\u9ad8 \u2013 \u7dcf\u4e8b\u696d\u8cbb (\u76f4\u63a5\u8cbb + \u9593\u63a5\u8cbb + \u7a0e\u91d1 + \u5229\u606f)<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\u3053\u308c\u306f\u30011 \u3064\u306e\u5358\u7d14\u306a\u3001\u3057\u304b\u3057\u975e\u5e38\u306b\u91cd\u8981\u306a\u8cea\u554f\u3078\u306e\u7b54\u3048\u3067\u3059\u3002\u3042\u306a\u305f\u306f\u30d3\u30b8\u30cd\u30b9\u3067\u304a\u91d1\u3092\u7a3c\u3044\u3067\u3044\u307e\u3059\u304b?\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u4eba\u4ef6\u8cbb\u3092\u542b\u3080\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9 \u30b3\u30b9\u30c8\u3092\u8003\u616e\u306b\u5165\u308c\u3001\u4eca\u6708\u306e\u8d64\u5b57\u304b\u9ed2\u5b57\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n


\u7d14\u5229\u76ca\u7387\u3092\u9ad8\u3081\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u53ce\u76ca\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3001\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u306e\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u9054\u6210\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u306f\u3001\u53cd\u5bfe\u306b\u3001\u4e00\u90e8\u306e\u30a2\u30a4\u30c6\u30e0\u306e\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u3066\u3001\u30a2\u30a4\u30c6\u30e0\u306e\u8ca9\u58f2\u91cf\u3092\u5897\u3084\u3057\u307e\u3059\u3002\u73fe\u5728\u306e\u5546\u54c1\u3092\u88dc\u5b8c\u3059\u308b\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u30af\u30ed\u30b9\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u7d14\u5229\u76ca\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u5e38\u306b\u65b0\u3057\u3044\u6226\u7565\u3092\u898b\u3064\u3051\u3066\u30c6\u30b9\u30c8\u3057\u3001\u4f55\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u7c97\u5229<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a <\/b>\u7c97\u5229\u76ca = (\u7dcf\u58f2\u4e0a\u9ad8 \u2013 \u58f2\u4e0a\u539f\u4fa1) \/ \u7dcf\u58f2\u4e0a\u9ad8<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\u3053\u308c\u306f\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u751f\u7523\u6027\u3092\u6570\u5024\u306b\u63db\u7b97\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u7c97\u5229\u76ca\u7387\u306f\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3057\u305f\u91d1\u984d\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u7a3c\u3044\u3067\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u4eba\u4ef6\u8cbb\u3001\u5bb6\u8cc3\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u904b\u7528\u30b3\u30b9\u30c8\u306b\u3069\u308c\u3060\u3051\u306e\u4f59\u88d5\u304c\u3042\u308b\u304b\u304c\u308f\u304b\u308b\u305f\u3081\u3001\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u524d\u5e74\u6bd4\u58f2\u4e0a\u9ad8<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a<\/i><\/b> (2 \u5e74\u76ee\u306e\u7dcf\u58f2\u4e0a\u9ad8 \u2013 1 \u5e74\u76ee\u306e\u7dcf\u58f2\u4e0a\u9ad8) \/ 1 \u5e74\u76ee\u306e\u7dcf\u58f2\u4e0a\u9ad8 x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\u3053\u308c\u306f\u307e\u3055\u306b\u305d\u306e\u3088\u3046\u306b\u805e\u3053\u3048\u307e\u3059 \u2014 \u3042\u308b\u5e74\u306e\u58f2\u4e0a\u3092\u5225\u306e\u5e74\u306e\u58f2\u4e0a\u3068\u6bd4\u8f03\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u5c0f\u58f2\u304c\u5b63\u7bc0\u7684\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u91cd\u8981\u3067\u3059\u3002\u3053\u306e KPI \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u3001\u30ea\u30f3\u30b4\u3068\u30ea\u30f3\u30b4\u3001\u307e\u305f\u306f\u5e74\u9593\u53ce\u76ca\u3068\u5e74\u9593\u53ce\u76ca\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u4e0a\u8a18\u306e\u5f0f\u306f\u308f\u304b\u308a\u306b\u304f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u76f4\u8fd1\u306e 12 \u304b\u6708\u9593 (2 \u5e74\u76ee) \u306e\u7dcf\u58f2\u4e0a\u9ad8\u3092\u6c42\u3081\u308b\u306b\u306f\u3001\u524d\u306e\u5e74 (1 \u5e74\u76ee) \u304b\u3089\u7dcf\u58f2\u4e0a\u9ad8\u3092\u5f15\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u904e\u53bb 1 \u5e74\u9593\u306e\u53ce\u76ca\u306e\u5909\u5316\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u521d\u5e74\u5ea6\u306e\u7dcf\u58f2\u4e0a\u9ad8\u3067\u5272\u308a\u3001100 \u3092\u639b\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6210\u9577\u7387\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5e73\u5747\u9867\u5ba2\u652f\u51fa<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a<\/b> \u73fe\u5728\u307e\u3067\u306e\u7dcf\u58f2\u4e0a\u9ad8 \/ \u73fe\u5728\u307e\u3067\u306e\u9867\u5ba2\u306e\u7dcf\u6570\u3002<\/span><\/i><\/p>\n<\/blockquote>\n\n\n

\n
\"\"
\u5199\u771f\u63d0\u4f9b: \u30b7\u30e3\u30c3\u30bf\u30fc\u30b9\u30c8\u30c3\u30af<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/span>\u3053\u306e KPI \u306f\u3001\u9867\u5ba2\u306e\u5e73\u5747\u53d6\u5f15\u984d\u3001\u3064\u307e\u308a\u5e73\u5747\u7684\u306a\u9867\u5ba2\u304c\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306b\u8cbb\u3084\u3059\u91d1\u984d\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u6539\u5584\u3059\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u88fd\u54c1\u306e\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3059\u3002 <\/span><\/p>\n\n\n\n

\u305d\u308c\u304c\u3067\u304d\u306a\u3044\u3068\u601d\u308f\u308c\u308b\u5834\u5408\u306f\u3001\u6539\u5584\u3055\u308c\u305f\u88fd\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u304a\u3088\u3073\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306e\u4fa1\u5024\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u6559\u80b2\u3092\u901a\u3058\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u540c\u69d8\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u307e\u3068\u3081\u3066\u30af\u30ed\u30b9\u30bb\u30eb\u3059\u308b\u306e\u3068\u540c\u69d8\u306b\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3082\u52b9\u679c\u7684\u306a\u6226\u7565\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a <\/b>\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u8cbb\u7528 (\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528) \u3092\u3001\u305d\u306e\u6642\u9593\u67a0\u3067\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306e\u6570\u3067\u5272\u308a\u307e\u3059\u3002<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\u3053\u308c\u306f\u30011 \u4eba\u306e\u6709\u6599\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3059\u5fc5\u8981\u304c\u3042\u308b\u91d1\u984d\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u3001\u4eca\u5f8c\u306e\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u65b9\u5411\u4ed8\u3051\u308b\u306e\u306b\u5f79\u7acb\u3064 KPI \u3067\u3059\u3002\u9867\u5ba2\u304b\u3089\u304a\u91d1\u3092\u3082\u3089\u3046\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308c\u3070\u3001\u4f1a\u793e\u306e\u5229\u76ca\u7387\u304c\u5411\u4e0a\u3057\u3001\u5229\u76ca\u304c\u5927\u304d\u304f\u306a\u308a\u3001\u8ab0\u3082\u304c\u5e78\u305b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u3053\u3053\u3067\u306e\u6ce8\u610f\u70b9\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u59cb\u3081\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u307b\u3068\u3093\u3069\u306e\u5c0f\u58f2\u696d\u8005\u306f\u4e00\u5ea6\u306b\u8907\u6570\u306e\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3 (\u5370\u5237\u7269\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306a\u3069) \u3092\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a<\/b> \u6b21\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u63a5\u7d9a\u3057\u307e\u3059<\/span><\/i> \u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a> \u3092 e \u30b3\u30de\u30fc\u30b9 Web \u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3057\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u58f2\u4e0a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u76e3\u8996\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002 <\/span><\/i><\/p>\n\n\n\n

\u8a2a\u554f\u3059\u308b 100 \u4eba\u3054\u3068\u306b 2 \u4eba\u304c\u6709\u6599\u9867\u5ba2\u306b\u306a\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

<\/span>\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u58f2\u4e0a\u3092\u4fc3\u9032\u3059\u308b\u4e0a\u3067\u3069\u308c\u307b\u3069\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059. Web \u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u76ee\u6a19\u3067\u3042\u308b\u5834\u5408\u3001\u305d\u308c\u3089\u306e\u8a2a\u554f\u8005\u306e\u3046\u3061\u4f55\u4eba\u304c\u6709\u6599\u9867\u5ba2\u306b\u306a\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u306a\u3051\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u898b\u8fbc\u307f\u5ba2\u3092\u52b9\u679c\u7684\u306b\u52df\u96c6\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/span> \u305d\u308c\u3082\u6559\u3048\u3066\u304f\u308c\u308b \u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3064\u3082\u308a\u304c\u306a\u304f\u3001\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3060\u3051\u306e\u4eba\u3002<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u5728\u5eab\u56de\u8ee2\u7387<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a <\/b>\u8ca9\u58f2\u3055\u308c\u305f\u5546\u54c1\u306e\u30b3\u30b9\u30c8\u3092\u5e73\u5747\u5728\u5eab\u91cf\u306e\u30b3\u30b9\u30c8\u3067\u5272\u308a\u307e\u3059\u3002<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\u68da\u3084\u5965\u306e\u90e8\u5c4b\u306b\u3042\u308b\u5546\u54c1\u306f\u3001\u57fa\u672c\u7684\u306b\u6368\u3066\u3066\u3044\u308b\u304a\u91d1\u3067\u3059<\/span>. <\/span>W\u3053\u308c\u304c\u3001\u3053\u306e KPI \u304c\u975e\u5e38\u306b\u91cd\u8981\u306a\u7406\u7531\u3067\u3059\u3002\u3053\u306e\u30e1\u30c8\u30ea\u30c3\u30af\u306f\u3001\u4f01\u696d\u304c\u4e00\u5b9a\u671f\u9593\u306b\u5728\u5eab\u3092\u8ca9\u58f2\u304a\u3088\u3073\u4ea4\u63db\u3057\u305f\u56de\u6570\u3092\u793a\u3057\u307e\u3059\u3002 <\/span>\u3042\u79c1\u306f<\/span>t \u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u6ce8\u6587\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3068\u3001\u68da\u306b\u7f6e\u304f\u3079\u304d\u7279\u5b9a\u306e\u88fd\u54c1\u306e\u6570\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5728\u5eab\u304c\u306a\u304f\u306a\u308b\u307e\u3067\u5229\u76ca\u306a\u3057<\/span>. \u305d\u306e\u305f\u3081\u3001\u5fc5\u8981\u306a\u91d1\u984d\u3068\u8ca9\u58f2\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u77e5\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u7d66\u4e0e\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a<\/i><\/b> (\u5b9f\u969b\u306e\u4eba\u4ef6\u8cbb \/ \u7dcf\u58f2\u4e0a\u9ad8) x 100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

\u3053\u308c\u306f\u3001\u7d66\u4e0e\u306b\u8cbb\u3084\u3055\u308c\u308b\u7dcf\u53ce\u5165\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059<\/span>. <\/span>\u3053\u308c \u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u5f80\u3005\u306b\u3057\u3066\u56f0\u96e3\u306a\u9053\u306e\u308a\u3067\u3059\u3002\u58f2\u4e0a\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u6570\u306e\u5f93\u696d\u54e1\u3092\u78ba\u4fdd\u3057\u305f\u3044\u4e00\u65b9\u3067\u3001\u672c\u5f53\u306b\u5fc5\u8981\u306e\u306a\u3044\u5f93\u696d\u54e1\u3092\u96c7\u3044\u305f\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span><\/p>\n\n\n\n

\u307b\u3068\u3093\u3069\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u7d66\u4e0e\u306e\u5272\u5408\u3092\u5168\u4f53\u306e\u53ce\u76ca\u306e 15-30% \u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e KPI \u3092\u8a08\u7b97\u3059\u308b\u3068\u304d\u306f\u3001\u7d14\u5229\u76ca\u3067\u306f\u306a\u304f\u3001\u5fc5\u305a\u7dcf\u53ce\u5165\u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n

\u9867\u5ba2\u7dad\u6301\u7387<\/strong><\/h2>\n\n\n\n
\n

\u6e2c\u5b9a\u65b9\u6cd5\uff1a <\/b>(C1-NC)\/C2\u00d7100<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

C1 = \u671f\u9593\u7d42\u4e86\u6642\u306e\u9867\u5ba2\u306e\u7dcf\u6570<\/i><\/p>\n\n\n\n

NC = \u305d\u306e\u671f\u9593\u306e\u65b0\u898f\u9867\u5ba2\u6570<\/i><\/p>\n\n\n\n

C2 = \u671f\u9593\u958b\u59cb\u6642\u306e\u9867\u5ba2\u306e\u7dcf\u6570<\/i><\/p>\n\n\n

\n
\"\"
\u5199\u771f\u63d0\u4f9b: ShutterStock<\/figcaption><\/figure>\n<\/div>\n\n\n

\u3053\u306e KPI \u306f\u3001\u518d\u8a2a\u554f\u8005\u3068\u521d\u56de\u8cfc\u5165\u8005\u306e\u5272\u5408\u3067\u3059\u3002\u5fe0\u5b9f\u3067\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u9867\u5ba2\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u70b9\u3067\u6709\u76ca\u3067\u3059<\/span>. <\/span>N\u3068\u3044\u3046\u306e\u3082\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3001\u73fe\u5728\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3088\u308a\u3082 6 \u500d\u304b\u3089 7 \u500d\u306e\u8cbb\u7528\u304c\u304b\u304b\u308b\u304b\u3089\u3067\u3059\u3002\u7406\u60f3\u7684\u306b\u306f\u30011 \u5e74\u9593\u306b\u5e97\u8217\u3092\u8a2a\u308c\u3001\u7fcc\u5e74\u306b\u623b\u3063\u3066\u304d\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092 100% \u306b\u3067\u304d\u308b\u3060\u3051\u8fd1\u3065\u3051\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u6cd5\u306f\u3001\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3068\u9ad8\u54c1\u8cea\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3001\u4eba\u3005\u304c\u623b\u3063\u3066\u304f\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059.\u3055\u3089\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u5272\u5f15\u3092\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u623b\u3063\u3066\u304f\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

SMB \u304c\u8ffd\u8de1\u3059\u3079\u304d KPI: \u6700\u5f8c\u306b<\/strong><\/h3>\n\n\n\n

\u3053\u306e\u30c7\u30fc\u30bf\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002 Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e POS \u30b7\u30b9\u30c6\u30e0\u3067\u4f5c\u6210\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066\u3001\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u3066\u7279\u5225\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059<\/span>. <\/span>\u3067\u3082\u3001 \u5fc5\u305a\u76e3\u8996\u3059\u308b KPI<\/a> \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u91cd\u8981\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u50be\u5411\u3068\u751f\u7523\u6027\u306e\u5909\u5316\u3092\u78ba\u5b9f\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u8457\u8005\u306b\u3064\u3044\u3066\uff1a<\/p>\n\n\n

\n
\"\u30d5\u30e9\u30f3\u30bb\u30b5\u30cb\u30ab\u30b7\u30aa\"<\/figure>\n<\/div>\n\n\n
<\/i>\u30d5\u30e9\u30f3\u30c1\u30a7\u30b9\u30ab\u30fb\u30cb\u30ab\u30b7\u30aa<\/a> \u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e9\u30a4\u30bf\u30fc\u517c\u30b3\u30f3\u30c6\u30f3\u30c4 \u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3067\u3042\u308a\u3001\u8ca9\u58f2\u8005\u304c\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3057\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u5168\u4f53\u7684\u306b\u512a\u308c\u305f\u5c0f\u58f2\u696d\u8005\u306b\u306a\u308b\u306e\u306b\u5f79\u7acb\u3064\u5c0f\u58f2\u30c8\u30ec\u30f3\u30c9\u3068\u30d2\u30f3\u30c8\u306b\u3064\u3044\u3066\u57f7\u7b46\u3059\u308b\u3053\u3068\u306b\u5c02\u5ff5\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u5973\u306e\u4f5c\u54c1\u306f\u3001\u4ee5\u4e0b\u3092\u542b\u3080\u5c0f\u58f2\u696d\u754c\u306e\u4e3b\u8981\u306a\u51fa\u7248\u7269\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u5c0f\u58f2\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/a>, \u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30a4\u30c8<\/a>, \u5c0f\u58f2\u9867\u5ba2\u4f53\u9a13<\/a>, \u8ca9\u58f2<\/a>\u3001 \u3082\u3063\u3068\u3002\u5f7c\u5973\u306f\u307e\u305f\u3001\u6ce8\u76ee\u306e\u601d\u60f3\u7684\u30ea\u30fc\u30c0\u30fc\u3067\u3082\u3042\u308a\u307e\u3059 \u30ea\u30f3\u30af\u30c8\u30a4\u30f3<\/a>\u3001\u305d\u3057\u3066\u30b5\u30a4\u30c8\u4e0a\u3067 300,000 \u4eba\u4ee5\u4e0a\u306e\u5c02\u9580\u5bb6\u304c\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/div>","protected":false},"excerpt":{"rendered":"

\u4e2d\u5c0f\u4f01\u696d\u3092\u7d4c\u55b6\u3059\u308b\u5834\u5408\u3001\u5c0f\u3055\u306a\u6c7a\u65ad\u306a\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u5e97\u8217\u3067\u884c\u308f\u308c\u308b\u3059\u3079\u3066\u306e\u53d6\u5f15\u3084\u3084\u308a\u53d6\u308a\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u5c0f\u58f2\u306e\u8a73\u7d30\u3068\u5206\u6790\u3092\u8a73\u3057\u304f\u8abf\u3079\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19 (KPI) \u304c\u5f79\u7acb\u3061\u307e\u3059\u3002KPI \u306f\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u6570\u5024\u3067\u3059\u3002KPI \u306f\u3001\u7d44\u7e54\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001Geckoboard \u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u8005\u306e 49% \u304c KPI \u3092\u7279\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002KPI \u3092\u8ffd\u8de1\u3057\u305f\u7d4c\u55b6\u8005\u306f\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u53ef\u80fd\u6027\u304c\u7d04 2 \u500d\u3067\u3057\u305f\u3002\u5f7c\u3089\u306f\u2026 \u8aad\u307f\u7d9a\u3051\u3066 SMB \u5c0f\u58f2\u696d\u8005\u304c\u8ffd\u8de1\u3059\u3079\u304d\u4e0a\u4f4d 10 \u306e KPI \u3068\u305d\u306e\u6e2c\u5b9a\u65b9\u6cd5<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005,431564],"tags":[359326,7092,677173883,677174140,677173890],"class_list":["post-4797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-retail-sales","tag-kpi","tag-metrics","tag-retail","tag-small-business","tag-smbs"],"yoast_head":"\nTop 10 KPIs That SMB Retailers Should Track \u2014 And How To Measure Them<\/title>\n<meta name=\"description\" content=\"Businesses that track KPIs are twice as likely to hit their targets. 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