{"id":3838,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3838"},"modified":"2024-09-12T08:18:03","modified_gmt":"2024-09-12T12:18:03","slug":"4-%e3%81%a4%e3%81%ae%e6%96%b9%e6%b3%95-smbs-%e7%ab%b6%e5%90%88-%e5%a4%a7%e6%89%8b%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85-%e9%96%8b%e5%ba%97-%e5%b0%8f%e8%a6%8f%e6%a8%a1-%e5%ba%97%e8%88%97","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/","title":{"rendered":"SMB \u304c\u5c0f\u898f\u6a21\u306a\u5e97\u8217\u3092\u958b\u5e97\u3059\u308b\u5927\u624b\u5c0f\u58f2\u696d\u8005\u3068\u7af6\u5408\u3059\u308b 4 \u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"

\u5c0f\u898f\u6a21\u5e97\u8217\u306f\u5c0f\u58f2\u696d\u306e\u6b21\u306e\u5927\u304d\u306a\u3082\u306e\u3067\u3059\u304b? <\/span>\u305d\u3046\u898b\u3048\u308b\u3060\u308d\u3046\u3002 <\/span><\/p>\n\n\n\n

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IKEA \u3082\u3042\u308a\u3001\u73fe\u5728\u3001\u82f1\u56fd\u3001\u30ab\u30ca\u30c0\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u65e5\u672c\u3001\u4e2d\u56fd\u306b 44 \u306e\u5c0f\u898f\u6a21\u5e97\u8217\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u6628\u5e74\u672b\u306b\u30a6\u30a7\u30b9\u30c8 \u30cf\u30ea\u30a6\u30c3\u30c9\u306b\u300cNordstrom Local\u300d\u3068\u3044\u3046 3,000 \u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u306e\u5e97\u8217\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u305f Nordstrom \u3082\u5fd8\u308c\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n

\n
\"\"
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\u7279\u5b9a\u306e\u5834\u6240 (\u5bc6\u96c6\u3057\u305f\u90fd\u4f1a\u306e\u5e02\u5834\u306a\u3069) \u3067\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u884c\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044 100,000 \u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u306e\u30b9\u30fc\u30d1\u30fc\u30b9\u30c8\u30a2\u3092\u6301\u3064\u3088\u308a\u3082\u3001\u4eba\u3005\u306e\u5373\u6642\u306e\u30cb\u30fc\u30ba\u3092\u30b9\u30c8\u30c3\u30af\u3059\u308b\u5c0f\u3055\u306a\u5e97\u3092\u6301\u3064\u65b9\u304c\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u306f\u3044\u3001\u5927\u624b\u5c0f\u58f2\u696d\u8005\u306e\u300c\u7e2e\u5c0f\u300d\u306f\u660e\u3089\u304b\u306b\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u308b\u50be\u5411\u3067\u3059\u3002\u554f\u984c\u306f\u3001SMB \u304c\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002 <\/span><\/p>\n\n\n\n

\n

\u7b54\u3048\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002 <\/span>\u512a\u308c\u305f\u88fd\u54c1\u3001\u6bd4\u985e\u306e\u306a\u3044\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u8208\u5473\u6df1\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u8fd1\u96a3\u306b\u5e97\u3092\u69cb\u3048\u308b\u5927\u898f\u6a21\u5c0f\u58f2\u696d\u8005\u3068\u7af6\u4e89\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<\/blockquote>\n\n\n\n

\u3053\u308c\u3092\u884c\u3046\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u6b21\u306b\u793a\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

1.\u54c1\u63c3\u3048\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b<\/b><\/h2>\n\n\n\n

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\n

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\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u6295\u8cc7\u3057\u305f\u5c0f\u58f2\u696d\u8005\u306f\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u30ba\u30df\u30a8\u30ba\u3092\u4f8b\u306b\u3068\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u306b\u3088\u308b\u3068 <\/span>\u5c0f\u58f2\u60c5\u5831\u30b7\u30b9\u30c6\u30e0<\/a>\u30012017 \u5e74\u306b\u3001\u300c\u5c0f\u58f2\u696d\u8005\u306f 7.9% \u3067\u30b3\u30f3\u30d7\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u524d\u5e74\u6bd4\u6210\u9577\u7387 4% \u304b\u3089 6% \u3078\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u4e88\u6e2c\u306e\u4e0b\u9650\u3092\u307b\u307c\u500d\u5897\u3055\u305b\u307e\u3057\u305f\u3002\u300d<\/span><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

Kohl's \u306f\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u5728\u5eab\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3082\u3046 1 \u3064\u306e\u5c0f\u58f2\u696d\u8005\u3067\u3059\u3002 <\/span>\u5c0f\u58f2\u5e97\u306b\u3088\u308b\u3068<\/a>: <\/span><\/p>\n\n\n\n

\n

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\u305d\u3057\u3066\u3001\u305d\u306e\u5b9f\u8df5\u304c\u529f\u3092\u594f\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002 RIS \u306f\u30012016 \u5e74\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u54c1\u63c3\u3048\u3092\u6301\u3064\u30b3\u30fc\u30eb\u306e\u5e97\u8217\u3067\u3001\u300c\u5728\u5eab\u304c 40 \u30d9\u30fc\u30b7\u30b9 \u30dd\u30a4\u30f3\u30c8\u6e1b\u5c11\u3057\u3001\u30b3\u30f3\u30d7\u304c\u7d04 70 \u30d9\u30fc\u30b7\u30b9 \u30dd\u30a4\u30f3\u30c8\u4e0a\u6607\u300d\u3057\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

2. \u5229\u4fbf\u6027\u3092\u8ffd\u6c42\u3059\u308b<\/b><\/h2>\n\n\n\n

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\u305d\u308c\u3092\u884c\u3046\u3053\u3068\u306f\u3001\u6b21\u306e\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u8cb7\u3044\u7269\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u3001\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b (BOPIS)<\/b> <\/span><\/h3>\n\n\n\n
\"\"
\u753b\u50cf\u30af\u30ec\u30b8\u30c3\u30c8: \u30b7\u30e3\u30c3\u30bf\u30fc\u30b9\u30c8\u30c3\u30af<\/figcaption><\/figure>\n\n\n\n

BOPIS \u306f\u5c0f\u58f2\u696d\u754c\u306e\u30c6\u30fc\u30d6\u30eb\u30b9\u30c6\u30fc\u30af\u30b9\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u5e97\u8217\u3067\u306e\u53d7\u3051\u53d6\u308a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u691c\u8a0e\u3059\u308b\u6642\u671f\u3067\u3059. <\/span><\/p>\n\n\n\n

\n

2017\u5e74\u73fe\u5728\u3001 <\/span>\u8cb7\u3044\u7269\u5ba2\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059 \u30dc\u30d4\u30b9<\/a> \u3042\u308b\u6642\u70b9\u3067\u3067\u3042\u308a\u3001e \u30b3\u30de\u30fc\u30b9\u306e\u63a1\u7528\u304c\u62e1\u5927\u3057\u7d9a\u3051\u308b\u306b\u3064\u308c\u3066\u3001\u305d\u306e\u6570\u306f\u5897\u52a0\u3059\u308b\u3068\u4e88\u60f3\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n<\/blockquote>\n\n\n\n

BOPIS \u3092\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306e\u9375\u306f\u3001\u5e97\u8217\u3068 e \u30b3\u30de\u30fc\u30b9\u306e\u30ab\u30bf\u30ed\u30b0\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7406\u60f3\u7684\u306b\u306f\u3001\u5358\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u88fd\u54c1\u3068\u9867\u5ba2\u3092\u7ba1\u7406\u3067\u304d\u308b\u5c0f\u58f2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u3046\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u5c0f\u58f2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u7d71\u5408\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 POS<\/a> \u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u3067\u3002<\/span><\/p>\n\n\n\n

\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u306b\u3064\u3044\u3066\u3082\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30a4\u30c6\u30e0\u304c\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u53d7\u3051\u53d6\u308a\u306e\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u3069\u306e\u3088\u3046\u306b\u4fdd\u8a3c\u3057\u307e\u3059\u304b?\u73fe\u5834\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u306e\u96c6\u8377\u3092\u51e6\u7406\u3059\u308b\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9 (\u30b9\u30da\u30fc\u30b9\u3084\u30b9\u30bf\u30c3\u30d5\u306a\u3069) \u306f\u3042\u308a\u307e\u3059\u304b?\u3082\u3057\u305d\u3046\u306a\u3089\u3001\u7d20\u6674\u3089\u3057\u3044\u3002\u305f\u3060\u3057\u3001\u304a\u4f4f\u307e\u3044\u306e\u5730\u57df\u3067\u3053\u308c\u304c\u4e0d\u53ef\u80fd\u306a\u5834\u5408\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u3068\u63d0\u643a\u3057\u3066 BOPIS \u306e\u5b9f\u88c5\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u305f\u3068\u3048\u3070\u3001 <\/span>\u3069\u3053\u3067\u3082\u9802\u70b9<\/a>\u306f\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u53d7\u3051\u53d6\u308b\u6ce8\u6587\u7528\u306e\u81ea\u52d5\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9 \u30ed\u30c3\u30ab\u30fc\u306e\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3059\u3002\u3082\u3042\u308a\u307e\u3059 <\/span>\u30da\u30f3\u30ae\u30f3\u30d4\u30c3\u30af\u30a2\u30c3\u30d7<\/a>\u3001\u6d88\u8cbb\u8005\u306b\u7121\u6599\u306e\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u5834\u6240\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

BOPIS \u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8abf\u3079\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u9867\u5ba2\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n

\u5e97\u8217\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3068\u30c7\u30b6\u30a4\u30f3\u3092\u6539\u5584\u3059\u308b<\/b> <\/span><\/h3>\n\n\n\n

\u3042\u306a\u305f\u306f\u4eba\u3005\u3092\u3042\u306a\u305f\u306e\u5e97\u306b\u9023\u308c\u3066\u884c\u304f\u305f\u3081\u306b\u4e00\u751f\u61f8\u547d\u50cd\u3044\u3066\u304d\u307e\u3057\u305f\u3002\u5fc5\u8981\u306a\u3082\u306e\u304c\u898b\u3064\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u7406\u7531\u3067\u5f7c\u3089\u304c\u7acb\u3061\u53bb\u308b\u306e\u306f\u3001\u6700\u3082\u907f\u3051\u305f\u3044\u3053\u3068\u3067\u3059\u3002 <\/span><\/p>\n\n\n\n

\n

\u5e97\u8217\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3068\u30c7\u30b6\u30a4\u30f3\u3092\u3088\u304f\u898b\u3066\u3001\u6b21\u306e\u3053\u3068\u3092\u81ea\u554f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5fc5\u8981\u306a\u3082\u306e\u3092\u3059\u3070\u3084\u304f\u7c21\u5358\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b? <\/span><\/p>\n<\/blockquote>\n\n\n\n

\"\u4e0d\u5341\u5206\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3067\u30c6\u30fc\u30d6\u30eb\u306b\u304a\u91d1\u3092\u6b8b\u3059\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\"<\/a><\/figure>\n\n\n\n

\u305d\u3046\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u4f5c\u6210\u3057\u307e\u3059 \u3044\u304f\u3064\u304b\u306e\u8abf\u6574<\/a>.\u304a\u305d\u3089\u304f\u3001\u68da\u3068\u5099\u54c1\u3092\u518d\u914d\u7f6e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u3044\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u6a19\u8b58\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3044\u305a\u308c\u306b\u305b\u3088\u3001\u30b9\u30c8\u30a2\u306e\u30eb\u30c3\u30af \u30a2\u30f3\u30c9 \u30d5\u30a3\u30fc\u30eb\u304c\u6700\u9069\u5316\u3055\u308c\u3001\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3084\u8cfc\u5165\u304c\u5bb9\u6613\u306b\u306a\u308b\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <\/span><\/p>\n\n\n\n

\u5546\u54c1\u3084\u5099\u54c1\u304c\u63c3\u3063\u305f\u3089\u3001 <\/span>\u30c1\u30a7\u30c3\u30af\u3068\u76e3\u67fb\u306e\u5b9f\u65bd<\/a> \u306b \u78ba\u8a8d<\/a> \u305d\u308c\u3089\u304c\u6b63\u3057\u304f\u5b9f\u884c\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3002<\/span><\/p>\n\n\n\n

\u5730\u65b9\u767a\u9001\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b<\/b>s <\/span><\/h3>\n\n\n\n

\u5373\u65e5\u914d\u9001\u306f\u3001\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306e\u9593\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u308b\u3082\u3046 1 \u3064\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u3059\u3050\u306b\u6e80\u8db3\u3057\u305f\u3044\u3068\u3044\u3046\u4eba\u3005\u306e\u30cb\u30fc\u30ba\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e97\u8217\u304c\u305d\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u7af6\u4e89\u306b\u6709\u5229\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u5373\u65e5\u914d\u9054\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6b21\u306e\u3088\u3046\u306a\u89e3\u6c7a\u7b56\u3092\u8abf\u3079\u3066\u304f\u3060\u3055\u3044 <\/span>\u30dd\u30b9\u30c8\u30e1\u30a4\u30c8<\/a> \u307e\u305f <\/span>\u30c7\u30ea\u30d6<\/a> \u9867\u5ba2\u306e\u5373\u6642\u914d\u9054\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u305d\u308c\u3089\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <\/span><\/p>\n\n\n\n

3. \u6700\u9ad8\u306e\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/b><\/h2>\n\n\n\n

\u9867\u5ba2\u304c\u3059\u3070\u3084\u304f\u8cb7\u3044\u7269\u3092\u3057\u3066\u3001\u5e97\u306b\u300c\u51fa\u5165\u308a\u300d\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u4e00\u90e8\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u300c\u5229\u4fbf\u6027\u300d\u3068\u306f\u3001\u89aa\u5207\u306a\u5e97\u54e1\u304c\u8cea\u554f\u306b\u7b54\u3048\u305f\u308a\u3001\u6b63\u3057\u3044\u65b9\u5411\u306b\u5411\u3051\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u753b\u50cf\u30af\u30ec\u30b8\u30c3\u30c8: Shutterstock<\/p>\n\n\n\n

\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u5c0f\u58f2\u696d\u8005\u304c\u3053\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u5927\u591a\u6570\u306e\u5546\u4eba (\u7279\u306b\u5927\u578b\u5c0f\u58f2\u5e97) \u306f\u51b7\u9759\u306a\u5f93\u696d\u54e1\u3092\u96c7\u7528\u3057\u3066\u304a\u308a\u3001\u5f7c\u3089\u306f\u5e38\u306b\u9867\u5ba2\u306e\u305f\u3081\u306b\u4e0a\u3092\u884c\u304d\u305f\u3044\u3068\u306f\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\n

SMB \u3068\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30fc\u30d3\u30b9\u306f\u771f\u306b\u8f1d\u3051\u308b\u5206\u91ce\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u696d\u754c\u3092\u77e5\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4eba\u3092\u52a9\u3051\u305f\u3044\u3068\u3044\u3046\u81ea\u7136\u306a\u50be\u5411\u3092\u6301\u3063\u3066\u3044\u308b\u5c0f\u58f2\u5f93\u696d\u54e1\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u81ea\u8eab\u3092\u5dee\u5225\u5316\u3057\u3066\u304f\u3060\u3055\u3044.\u8ca9\u58f2\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u652f\u63f4\u3067\u304d\u308b\u3088\u3046\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u3001\u5730\u5143\u306e\u9867\u5ba2\u3084\u5e38\u9023\u3068\u3064\u306a\u304c\u308b\u3088\u3046\u306b\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/blockquote>\n\n\n\n

\u9069\u5207\u306a\u4f8b\uff1a\u79c1\u306f\u3044\u3064\u3082\u5730\u5143\u306e\u9152\u5c4b\u3067\u30ef\u30a4\u30f3\u3092\u8cb7\u3046\u3053\u3068\u3092\u9078\u3093\u3067\u3044\u307e\u3059\u3002\u5e97\u306e\u5f93\u696d\u54e1\u306f\u79c1\u304c\u8ab0\u3067\u3042\u308b\u304b\u3092\u77e5\u3063\u3066\u304a\u308a\u3001\u79c1\u306e\u597d\u307f\u306b\u7cbe\u901a\u3057\u3066\u304a\u308a\u3001\u88fd\u54c1\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308b\u305f\u3081\u3001\u5f7c\u3089\u306e\u63a8\u5968\u4e8b\u9805\u306f\u5e38\u306b\u7684\u3092\u5c04\u3066\u3044\u307e\u3059.<\/span><\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u7406\u7531\u304b\u3089\u3001\u79c1\u306f\u8fd1\u6240\u306e\u4f55\u5341\u3082\u306e\u30ef\u30a4\u30f3\u3092\u8ca9\u58f2\u3059\u308b\u5834\u6240\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3089\u304b\u3089\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u9078\u629e\u3057\u3066\u3044\u307e\u3059. <\/span><\/p>\n\n\n\n

\u30b9\u30c8\u30a2\u3067\u540c\u3058\u30ec\u30d9\u30eb\u306e\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u3088\u3046\u52aa\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u5f93\u696d\u54e1\u306b\u6295\u8cc7\u3057\u3001\u5f93\u696d\u54e1\u3092\u91cd\u8981\u306a\u5dee\u5225\u5316\u8981\u56e0\u306b\u3057\u3066\u3001\u5730\u57df\u306e\u540c\u69d8\u306e\u5e97\u8217\u3068\u7af6\u4e89\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

4. \u4eba\u901a\u308a\u3092\u5897\u3084\u3059<\/b><\/h2>\n\n\n\n

\u4eba\u901a\u308a\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u5e38\u306b\u91cd\u8981\u3067\u3059\u304c\u3001\u8fd1\u6240\u306b\u5e97\u3092\u69cb\u3048\u308b\u5927\u578b\u5c0f\u58f2\u5e97\u3068\u306e\u7af6\u4e89\u306b\u5bfe\u51e6\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3055\u3089\u306b\u512a\u5148\u5ea6\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u6b21\u306e\u624b\u9806\u3092\u5b9f\u884c\u3057\u3066\u3001\u30c9\u30a2\u3092\u901a\u308a\u629c\u3051\u308b\u9867\u5ba2\u306e\u6d41\u308c\u304c\u5e38\u306b\u5b89\u5b9a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n

\n
\"\u30b8\u30d5\u30a3\u30fc\"
\u753b\u50cf\u30af\u30ec\u30b8\u30c3\u30c8: \u30d5\u30e9\u30f3\u30c1\u30a7\u30b9\u30ab\u30fb\u30cb\u30ab\u30b7\u30aa<\/figcaption><\/figure>\n<\/div>\n\n\n

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\u7e01\u5074\u3092\u5fd8\u308c\u306a\u3044\u3067<\/b> <\/span><\/h3>\n\n\n\n

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\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u308b<\/b> \u2013 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u5ba2\u8db3\u306e\u5de8\u5927\u306a\u539f\u52d5\u529b\u3067\u3042\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u304a\u308d\u305d\u304b\u306b\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002 Google \u3068 Yelp \u306e\u30ea\u30b9\u30c8\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3061\u3001SEO \u306b\u6295\u8cc7\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u691c\u7d22\u7d50\u679c\u306b\u78ba\u5b9f\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002  <\/span><\/p>\n\n\n\n

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\n
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<\/i>\u30d5\u30e9\u30f3\u30c1\u30a7\u30b9\u30ab\u30fb\u30cb\u30ab\u30b7\u30aa<\/a> \u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e9\u30a4\u30bf\u30fc\u517c\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3067\u3001\u5c0f\u58f2\u696d\u8005\u304c\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u5168\u4f53\u7684\u306b\u512a\u308c\u305f\u5c0f\u58f2\u696d\u8005\u306b\u306a\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u5c0f\u58f2\u30c8\u30ec\u30f3\u30c9\u3084\u30d2\u30f3\u30c8\u306b\u3064\u3044\u3066\u57f7\u7b46\u3059\u308b\u3053\u3068\u306b\u5c02\u5ff5\u3057\u3066\u3044\u307e\u3059\u3002 <\/em><\/div>","protected":false},"excerpt":{"rendered":"

\u5c0f\u58f2\u696d\u306e\u6b21\u306e\u30d6\u30fc\u30e0\u306f\u5c0f\u578b\u5e97\u8217\u3067\u3057\u3087\u3046\u304b? \u3069\u3046\u3084\u3089\u305d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u3053\u6570\u5e74\u3001\u5927\u624b\u5c0f\u58f2\u696d\u8005\u306f\u5c0f\u578b\u5e97\u8217\u3078\u3068\u79fb\u884c\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u3001Target \u306f\u3059\u3067\u306b\u3055\u307e\u3056\u307e\u306a\u90fd\u5e02\u90e8\u306b\u591a\u6570\u306e\u5c0f\u578b\u5e97\u8217\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u4fbf\u5229\u306a\u5834\u6240\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u5c0f\u578b\u5e97\u8217\u3092\u6bce\u5e74\u62e1\u5927\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001IKEA \u306f\u3001\u73fe\u5728\u3001\u82f1\u56fd\u3001\u30ab\u30ca\u30c0\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u65e5\u672c\u3001\u4e2d\u56fd\u306b 44 \u306e\u5c0f\u578b\u5e97\u8217\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u6628\u5e74\u672b\u306b\u30a6\u30a7\u30b9\u30c8 \u30cf\u30ea\u30a6\u30c3\u30c9\u306b\u300cNordstrom Local\u300d\u3068\u3044\u3046 3,000 \u5e73\u65b9\u30d5\u30a3\u30fc\u30c8\u306e\u5e97\u8217\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u305f Nordstrom \u3082\u5fd8\u308c\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u50be\u5411\u306e\u80cc\u5f8c\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002\u2026 \u8aad\u307f\u7d9a\u3051\u3066 SMB \u304c\u5c0f\u898f\u6a21\u306a\u5e97\u8217\u3092\u958b\u5e97\u3059\u308b\u5927\u624b\u5c0f\u58f2\u696d\u8005\u3068\u7af6\u5408\u3059\u308b 4 \u3064\u306e\u65b9\u6cd5<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173891,1536317,677173890],"class_list":["post-3838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-trends","tag-smallbiz","tag-smbs"],"yoast_head":"\n4 Ways SMBs Compete with Big Retailers Opening Smaller Stores<\/title>\n<meta name=\"description\" content=\"Big retailers are setting up smaller stores, how can small and mid-sized businesses compete? 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