{"id":3565,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3565"},"modified":"2024-11-28T14:26:37","modified_gmt":"2024-11-28T19:26:37","slug":"cpgs-create-brilliant-multi-channel-campaigns-%e3%81%ab%e5%bd%b9%e7%ab%8b%e3%81%a4-4-%e3%81%a4%e3%81%ae%e3%83%92%e3%83%b3%e3%83%88","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/","title":{"rendered":"CPG \u304c\u512a\u308c\u305f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e 4 \u3064\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb (\u5b9f\u5e97\u8217\u3001e \u30b3\u30de\u30fc\u30b9\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306a\u3069) \u3067\u6d88\u8cbb\u8005\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u5358\u306b\u300c\u3042\u308b\u3068\u4fbf\u5229\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u7d76\u5bfe\u306b\u5fc5\u8981\u3067\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u9593\u9055\u3044\u306a\u304f\u3001\u3042\u306a\u305f\u306e\u9867\u5ba2\u306f\u8abf\u67fb\u3001\u95b2\u89a7\u3001\u8cfc\u5165\u306b\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5370\u8c61\u3092\u4e0e\u3048\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u6d88\u8cbb\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u696d\u754c\u30c7\u30fc\u30bf\u304c\u3053\u308c\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/news.sap.com\/sap-survey-finds-new-opportunities-omnichannel-consumer-products-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">SAP\u306b\u3088\u308b\u8abf\u67fb<\/a> \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u5b9f\u65bd\u3057\u305f\u7d44\u7e54\u306f\u3001\u300c\u58f2\u308a\u4e0a\u3052\u306e\u5897\u52a0 (74%)\u3001\u6d88\u8cbb\u8005\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\/\u7372\u5f97\u306e\u5897\u52a0 (64%)\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027 (62%)\u3001\u6d88\u8cbb\u8005\u4f53\u9a13\u306e\u5411\u4e0a (57%)\u300d\u3092\u7d4c\u9a13\u3057\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u304a\u3088\u3073\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5bfe\u3059\u308b\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5229\u70b9\u306f\u660e\u3089\u304b\u3067\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u52aa\u529b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3067\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001\u307e\u3068\u307e\u308a\u306e\u3042\u308b\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e 4 \u3064\u306e\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #1: \u30d6\u30e9\u30f3\u30c9\u6a19\u6e96\u30ac\u30a4\u30c9\u3092\u5b9f\u88c5\u3059\u308b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u306b\u306f\u3001\u7d44\u7e54\u5185 (\u304a\u3088\u3073\u304a\u305d\u3089\u304f\u5916\u90e8) \u306e\u8907\u6570\u306e\u53c2\u52a0\u8005\u304c\u95a2\u4e0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/blog.bindy.com\/ja\/successfully-implement-communication-channels-between-the-stores-and-head-office\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPG \u30de\u30fc\u30b1\u30bf\u30fc\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u4ee3\u7406\u5e97\u3084\u8acb\u8ca0\u696d\u8005<\/a>\u3001\u304a\u305d\u3089\u304f\u5168\u54e1\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u53c2\u52a0\u3059\u308b\u3067\u3057\u3087\u3046\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u304c\u5186\u6ed1\u306b\u9032\u3080\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u6587\u5b57\u901a\u308a\u3001\u5168\u54e1\u304c\u540c\u3058\u30da\u30fc\u30b8\u306b\u3044\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u8868\u793a\u65b9\u6cd5\u3092\u8a73\u8ff0\u3057\u305f\u6700\u65b0\u306e\u30d6\u30e9\u30f3\u30c9\u57fa\u6e96\u30ac\u30a4\u30c9\u3092\u4f5c\u6210 (\u307e\u305f\u306f\u4f5c\u6210) \u3057\u3001\u305d\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u3059\u3079\u3066\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u306b\u914d\u5e03\u3057\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u6a19\u6e96\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9 \u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u6982\u8aac\u3057\u3001\u8996\u899a\u8981\u7d20\u306b\u95a2\u3059\u308b\u8a73\u7d30\u60c5\u5831\u3092\u542b\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u793e\u5185\u5916\u306e\u30c1\u30fc\u30e0\u304c\u30d6\u30e9\u30f3\u30c9\u6a19\u6e96\u30ac\u30a4\u30c9\u3092\u5229\u7528\u3067\u304d\u308b\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u9593\u306e\u4e0d\u4e00\u81f4\u306e\u8a00\u3044\u8a33\u306f\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u3001 <\/span><a href=\"https:\/\/fidelitasdevelopment.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30a3\u30c7\u30ea\u30bf\u30b9\u958b\u767a<\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u30d6\u30e9\u30f3\u30c9\u57fa\u6e96\u30ac\u30a4\u30c9\u304c\u524d\u306e CMO \u306e\u3084\u308a\u65b9\u3092\u8e0f\u8972\u3057\u3001\u4f1a\u793e\u304c\u7de9\u3044\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u4ee5\u4e0a\u306e\u3082\u306e\u306a\u3057\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u51fa\u304f\u308f\u3059\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e00\u8cab\u6027\u304c\u7de9\u3044\u306e\u306f\u305d\u306e\u305f\u3081\u3067\u3059\u3002\u300d\u30d5\u30a3\u30c7\u30ea\u30bf\u30b9 \u30c7\u30d9\u30ed\u30c3\u30d7\u30e1\u30f3\u30c8\u306e CEO \u3067\u3042\u308b Tyler Sickmeyer \u6c0f<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"58785\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/bindy-statment-ads_top-secret-button-ad-1080x1080-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Time and resources spent planning are wasted if the program is not executed\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=700%2C700&amp;ssl=1\" class=\"alignnone size-full wp-image-58785\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&#038;ssl=1\" alt=\"\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5b9f\u884c\u3055\u308c\u306a\u3044\u5834\u5408\u3001\u8a08\u753b\u306b\u8cbb\u3084\u3055\u308c\u305f\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u304c\u7121\u99c4\u306b\u306a\u308a\u307e\u3059\" width=\"700\" height=\"700\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #2: \u9867\u5ba2\u304c\u3044\u308b\u5834\u6240\u306b\u3044\u308b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3060\u3051\u306b\u30de\u30eb\u30c1\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u79fb\u884c\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u6210\u529f\u3068\u306f\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span><i><span style=\"font-weight: 400;\">\u305d\u308c\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u3082\u306e\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u304c\u597d\u3080\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u65b9\u6cd5\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u307b\u3068\u3093\u3069\u306f\u5b9f\u5e97\u8217\u306e\u5c0f\u58f2\u696d\u8005\u304b\u3089\u8cfc\u5165\u3057\u3066\u3044\u307e\u3059\u304b?\u3082\u3057\u305d\u3046\u306a\u3089\u3001\u5e97\u5185\u3067\u306e\u884c\u52d5\u306f\u3069\u3046\u3067\u3059\u304b\uff1f\u5f7c\u3089\u306f\u3001e \u30b3\u30de\u30fc\u30b9\u3084\u30e2\u30d0\u30a4\u30eb\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb \u30c1\u30e3\u30cd\u30eb\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u304b?\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u643a\u5e2f\u96fb\u8a71\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30a2\u30d7\u30ea\u3084\u30e1\u30c3\u30bb\u30fc\u30b8 \u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a08\u753b\u3092\u7df4\u308b\u969b\u306b\u5c0b\u306d\u308b\u3079\u304d\u8cea\u554f\u306e\u307b\u3093\u306e\u4e00\u90e8\u3067\u3059\u3002\u4f7f\u7528\u3059\u308b\u9069\u5207\u306a\u5834\u6240\u3001\u30a2\u30d7\u30ea\u3001\u304a\u3088\u3073\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u5275\u9020\u6027\u3092\u767a\u63ee\u3057\u3066\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u72ec\u81ea\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u8003\u3048\u51fa\u3057\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30e6\u30cb\u30af\u30ed\u304c\u4e2d\u56fd\u3067\u306e\u5b58\u5728\u611f\u3092\u9ad8\u3081\u3088\u3046\u3068\u3057\u305f\u3068\u304d\u306b\u4f55\u3092\u3057\u305f\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u30e6\u30cb\u30af\u30ed\u306f\u5b9f\u5e97\u8217\u3068\u56fd\u5185\u3067\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304a\u3088\u3073\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0 \u30a2\u30d7\u30ea\u3067\u3042\u308b WeChat \u3092\u6d3b\u7528\u3057\u305f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300cStyle Your Life\u300d\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305d\u306e\u4ed5\u7d44\u307f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002\u30e6\u30cb\u30af\u30ed\u306f\u5e97\u8217\u5185\u306b\u30e2\u30cb\u30bf\u30fc\u3092\u8a2d\u7f6e\u3057\u3001\u670d\u3092\u8a66\u7740\u3059\u308b\u4eba\u3005\u306e\u3055\u307e\u3056\u307e\u306a\u80cc\u666f\u3092\u751f\u6210\u3057\u307e\u3057\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u30e2\u30cb\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u670d\u88c5\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u3042\u305f\u304b\u3082\u6771\u4eac\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001\u30ed\u30f3\u30c9\u30f3\u306a\u3069\u306e\u5834\u6240\u306b\u3044\u308b\u304b\u306e\u3088\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u80cc\u666f\u3092\u751f\u6210\u3057\u307e\u3059\u3002\u9867\u5ba2\u306f\u30e2\u30cb\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u3066\u5199\u771f\u3092\u64ae\u308a\u3001WeChat \u7d4c\u7531\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u679c\uff1f <a href=\"http:\/\/adage.com\/article\/special-report-women-to-watch-china-2015\/uniqlo-doubled-wechat-followers-china\/300039\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdAge\u306b\u3088\u308b\u3068<\/a>, \u30e6\u30cb\u30af\u30ed \u300cWeChat \u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u306e 40 \u4e07\u4eba\u304b\u3089\u30016 \u304b\u6708\u5f8c\u306e\u7d42\u4e86\u6642\u306b\u306f 100 \u4e07\u4eba\u3078\u3068 2 \u500d\u4ee5\u4e0a\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u300d\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u4e3b\u8981\u8863\u6599\u54c1\u306e\u58f2\u4e0a\u3082 30% \u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30cb\u30af\u30ed\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u306b\u5c0e\u3044\u305f\u8981\u56e0\u306e 1 \u3064\u306f\u3001WeChat \u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u305f\u3053\u3068\u3067\u3059\u3002\u540c\u793e\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u6d88\u8cbb\u8005\u304c WeChat \u3092\u983b\u7e41\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u305f\u305f\u3081\u3001\u3053\u306e\u30a2\u30d7\u30ea\u306e\u4e3b\u306a\u5f37\u307f\u3067\u3042\u308b\u5199\u771f\u5171\u6709\u3068\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u3092\u542b\u3080\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u72ec\u81ea\u306e\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3001\u540c\u3058\u30ec\u30d9\u30eb\u306e\u5275\u9020\u6027\u3068\u96c6\u4e2d\u529b\u3092\u767a\u63ee\u3067\u304d\u308b\u3088\u3046\u306b\u52aa\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"58465\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/bindy-banner-ads-with-woman-2_bindy-banner-ads-with-woman-2-900x750-02\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?fit=901%2C751&amp;ssl=1\" data-orig-size=\"901,751\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads-With woman-2_Bindy-Banner ads-With woman-2-900&amp;#215;750-02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-58465\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?w=901&amp;ssl=1 901w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/07\/Bindy-Banner-ads-With-woman-2_Bindy-Banner-ads-With-woman-2-900x750-02.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #3: \u4e00\u8cab\u6027\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5404\u30c1\u30e3\u30cd\u30eb\u306f\u56fa\u6709\u3067\u3042\u308b\u305f\u3081\u3001\u7570\u306a\u308b\u5834\u6240\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u5b9f\u884c\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u3001\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u5168\u4f53\u3092\u7d50\u3073\u3064\u3051\u308b\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305d\u308c\u306f\u3001\u7279\u5b9a\u306e\u30d1\u30ec\u30c3\u30c8\u307e\u305f\u306f\u30c6\u30fc\u30de\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u7279\u5b9a\u306e\u7269\u8a9e\u3084\u7269\u8a9e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u304c\u4f55\u3067\u3042\u308c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u89aa\u3057\u307f\u3084\u3059\u3044\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u304c\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3088\u308a\u8a18\u61b6\u306b\u6b8b\u308b\u3082\u306e\u306b\u306a\u308a\u307e\u3059. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Clinique \u306e\u5834\u5408\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002Clinique \u306f\u3001\u7570\u306a\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u540c\u3058\u753b\u50cf\u3092\u518d\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u307e\u3068\u307e\u308a\u306e\u3042\u308b\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30af\u30ea\u30cb\u30fc\u30af\u306f\u6700\u8fd1\u3001\u30c1\u30e3\u30d3\u30fc \u30d7\u30e9\u30f3\u30d7 &amp; \u30b7\u30e3\u30a4\u30f3 \u30d7\u30e9\u30f3\u30d4\u30f3\u30b0 \u30b0\u30ed\u30b9\u306e\u5370\u5237\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30c7\u30b8\u30bf\u30eb\u5316\u3059\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3057\u305f\u304c\u3001\u4e00\u304b\u3089\u3084\u308a\u76f4\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u30bc\u30ed\u304b\u3089\u4f5c\u6210\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30af\u30ea\u30cb\u30fc\u30af\u306f <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/video\/clinique-bumper-ads-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u306e Unskippable Labs \u30c1\u30fc\u30e0\u3068\u5354\u529b\u3057\u307e\u3057\u305f<\/a><span style=\"font-weight: 400;\"> \u30af\u30ea\u30cb\u30fc\u30af\u306e\u5370\u5237\u7269\u304a\u3088\u3073 POS \u5e83\u544a\u306e\u65e2\u5b58\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5f7c\u3089\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7528\u306b 6 \u79d2\u306e\u5e83\u544a\u3092 3 \u3064\u8003\u3048\u51fa\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u6700\u521d\u306f\u3001\u3068\u3044\u3046\u5e83\u544a\u3067\u3057\u305f <\/span><i><span style=\"font-weight: 400;\">\u98a8\u8239<\/span><\/i><span style=\"font-weight: 400;\">\u3001\u5370\u5237\u5e83\u544a\u3068\u30b7\u30f3\u30d7\u30eb\u306a\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u59cb\u307e\u308a\u307e\u3057\u305f\u3002 Google \u306b\u3088\u308c\u3070\u3001\u300c3 \u3064\u306e\u30d0\u30f3\u30d1\u30fc\u306e\u3046\u3061\u3001\u3053\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u305d\u306e\u30d9\u30fc\u30b9\u3068\u306a\u3063\u305f\u5370\u5237\u5e83\u544a\u3001\u304a\u3088\u3073\u6d88\u8cbb\u8005\u304c\u5e97\u982d\u3067\u76ee\u306b\u3059\u308b\u3067\u3042\u308d\u3046\u3082\u306e\u306b\u6700\u3082\u3088\u304f\u4f3c\u3066\u3044\u307e\u3057\u305f\u3002\u300d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/ehv2alf1SZo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=ja&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">2\u756a\u76ee\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u547c\u3073\u51fa\u3055\u308c\u307e\u3057\u305f <\/span><i><span style=\"font-weight: 400;\">\u90e8\u65cf<\/span><\/i><span style=\"font-weight: 400;\">\u3001\u305d\u3057\u3066\u305d\u308c\u306f\u30c1\u30e3\u30d3\u30fc\u30b9\u30c6\u30a3\u30c3\u30af\u306e4\u3064\u306e\u7570\u306a\u308b\u8272\u3092\u7279\u5fb4\u3068\u3057\u3066\u3044\u307e\u3057\u305f.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/nxbh4OaLgZs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=ja&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u6700\u7d42\u7248\u304c\u547c\u3073\u51fa\u3055\u308c\u307e\u3057\u305f <\/span><i><span style=\"font-weight: 400;\">\u5507<\/span><\/i><span style=\"font-weight: 400;\">\u3001\u305d\u3057\u3066\u305d\u308c\u306f\u300c\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u305f\u80cc\u666f\u306b\u62bc\u3057\u4ed8\u3051\u3089\u308c\u305fChubby Plump\uff06Shine\u88fd\u54c1\u3060\u3051\u3092\u7279\u96c6\u3057\u307e\u3057\u305f. 3 \u3064\u306e\u30d0\u30f3\u30d1\u30fc\u5e83\u544a\u306e\u3046\u3061\u3001\u3053\u308c\u306f\u5143\u306e\u5370\u5237\u7269\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6700\u3082\u53cd\u6620\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u300d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/BbPlsPsX0lw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=ja&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Unskippable Labs \u30c1\u30fc\u30e0\u306f\u3001\u5e83\u544a\u306b\u5bfe\u3059\u308b\u8996\u8074\u8005\u306e\u53cd\u5fdc\u3092\u30c6\u30b9\u30c8\u3057\u3001\u300c69.4% \u306e\u76f8\u5bfe\u7684\u306a\u5e83\u544a\u60f3\u8d77\u30ea\u30d5\u30c8\u3068 26.1% \u306e\u88fd\u54c1\u8a8d\u77e5\u5ea6\u30ea\u30d5\u30c8\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u30af\u30ea\u30cb\u30fc\u30af\u304c\u7f8e\u5bb9\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30af\u30e9\u30b9\u3067\u6700\u9ad8\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u300d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u8208\u5473\u6df1\u3044\u306e\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002 <\/span><i><span style=\"font-weight: 400;\">\u98a8\u8239<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 \u300c\u5143\u306e\u5370\u5237\u5e83\u544a\u306b\u6700\u3082\u3088\u304f\u4f3c\u305f\u30d0\u30fc\u30b8\u30e7\u30f3\u304c 3 \u3064\u306e\u5e83\u544a\u306e\u4e2d\u3067\u6700\u9ad8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3057\u3001\u88fd\u54c1\u8a8d\u77e5\u5ea6\u3092\u76f8\u5bfe\u7684\u306b 42.8% \u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u300d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u3001\u30af\u30ea\u30cb\u30fc\u30af\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u5370\u5237\u5e83\u544a\u306b\u3088\u304f\u4f3c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3057\u305f\u3002\u660e\u3089\u304b\u306b\u3001\u4e00\u8cab\u6027\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6\u306b\u5927\u304d\u306a\u9055\u3044\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #4: \u7d50\u679c\u3092\u8ffd\u8de1\u3057\u3066\u6e2c\u5b9a\u3059\u308b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u958b\u59cb\u3055\u308c\u305f\u3089\u3001\u5fc5\u305a\u305d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3066\u6e2c\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3069\u306e\u3088\u3046\u306b\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b?\u5834\u5408\u306b\u3088\u308a\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5e97\u8217\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u304c\u3042\u308b\u5834\u5408\u306f\u3001 <\/span><a href=\"https:\/\/blog.bindy.com\/ja\/3-types-of-audits-every-retailer-should-conduct\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c0f\u58f2\u76e3\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u3001\u88fd\u54c1\u3068\u8ca9\u4fc3\u54c1\u304c\u6b63\u3057\u304f\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059<\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u3082\u3057\u305f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093 <\/span><a href=\"https:\/\/blog.bindy.com\/ja\/cpg-%e3%81%a8%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%ae%e3%82%b3%e3%83%a9%e3%83%9c%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3068\u304d\u306f\u3001\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5354\u529b\u3057\u3066\u304f\u3060\u3055\u3044<\/a><span style=\"font-weight: 400;\">.\u3042\u306a\u305f\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044 <a href=\"https:\/\/www.vendhq.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">POS\u30c7\u30fc\u30bf<\/a> \u3068\u5728\u5eab\u30ec\u30d9\u30eb\u3002\u8ca9\u58f2\u72b6\u6cc1\u3068\u30a2\u30a4\u30c6\u30e0\u306e\u8ca9\u58f2\u901f\u5ea6\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u5074\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb (\u30e2\u30d0\u30a4\u30eb\u7528) \u306a\u3069\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56888\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/4-tips-to-help-cpgs-create-brilliant-multi-channel-campaigns\/retail_works_here_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"retail_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56888\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Google \u306a\u3069\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001 <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=cE9eH1rba6g\" target=\"_blank\" rel=\"noopener noreferrer\">\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u78ba\u8a8d\u3059\u308b<\/a><span style=\"font-weight: 400;\">.\u6d88\u8cbb\u8005\u306e 90% \u306f\u3001\u3042\u308b\u30c7\u30d0\u30a4\u30b9\u3067\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u958b\u59cb\u3057\u3001\u5225\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u7d42\u4e86\u3057\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30c7\u30d0\u30a4\u30b9 (\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069) \u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8ffd\u8de1\u3059\u308b\u3068\u3001\u9867\u5ba2\u304c\u30c1\u30e3\u30cd\u30eb\u9593\u3092\u3069\u306e\u3088\u3046\u306b\u79fb\u52d5\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3088\u308a\u591a\u304f\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u6700\u5f8c\u306e\u8a00\u8449<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u306f\u3082\u306f\u3084\u30c8\u30ec\u30f3\u30c9\u3068\u306f\u898b\u306a\u3055\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306f\u73fe\u5728\u3001\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u3067\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u9867\u5ba2\u306f\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u6642\u9593 (\u304a\u3088\u3073\u304a\u91d1) \u3092\u8cbb\u3084\u3057\u3066\u304a\u308a\u3001\u540c\u3058\u3053\u3068\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u9858\u308f\u304f\u3070\u3001\u3053\u306e\u6295\u7a3f\u304c\u307e\u3055\u306b\u305d\u306e\u5b9f\u73fe\u306b\u8fd1\u3065\u304f\u3053\u3068\u3092\u9858\u3063\u3066\u3044\u307e\u3059\u3002\u4e0a\u8a18\u306e\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u72ec\u81ea\u306e\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306b\u9069\u7528\u3059\u308b\u65b9\u6cd5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8457\u8005\u306b\u3064\u3044\u3066\uff1a<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"167\" height=\"162\" data-attachment-id=\"60794\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/5-tips-for-creating-campaigns-that-increase-in-store-traffic\/image-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?fit=167%2C162&amp;ssl=1\" data-orig-size=\"167,162\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?fit=167%2C162&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?resize=167%2C162&#038;ssl=1\" alt=\"\" class=\"wp-image-60794\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?w=167&amp;ssl=1 167w, 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\u3067\u6d88\u8cbb\u8005\u3068\u3064\u306a\u304c\u308b\u80fd\u529b\u306f\u3001\u5358\u306b\u300c\u3042\u308c\u3070\u3088\u3044\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d76\u5bfe\u306b\u5fc5\u8981\u3067\u3059\u3002\u8aa4\u89e3\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u306f\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3057\u3066\u8abf\u67fb\u3001\u95b2\u89a7\u3001\u8cfc\u5165\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1 \u30dd\u30a4\u30f3\u30c8\u3067\u6d88\u8cbb\u8005\u3068\u95a2\u308f\u308a\u3001\u5370\u8c61\u3092\u6b8b\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u696d\u754c\u30c7\u30fc\u30bf\u306f\u3053\u308c\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002SAP 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class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11682095],"tags":[677173897,1148491,29661251,20386393],"class_list":["post-3565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpgs","tag-multi-channel","tag-omnichannel","tag-store-execution"],"yoast_head":"<!-- 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