{"id":3469,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3469"},"modified":"2024-11-28T14:25:29","modified_gmt":"2024-11-28T19:25:29","slug":"%e3%82%b9%e3%83%88%e3%82%a2%e3%81%a7%e3%81%ae-cpg-%e3%83%ad%e3%83%bc%e3%83%b3%e3%83%81%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae-5-%e3%81%a4%e3%81%ae%e5%bf%85","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/%e3%82%b9%e3%83%88%e3%82%a2%e3%81%a7%e3%81%ae-cpg-%e3%83%ad%e3%83%bc%e3%83%b3%e3%83%81%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae-5-%e3%81%a4%e3%81%ae%e5%bf%85\/","title":{"rendered":"\u30a4\u30f3\u30b9\u30c8\u30a2 CPG \u306e\u7acb\u3061\u4e0a\u3052\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e 5 \u3064\u306e\u5fc5\u9808\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u4e8b\u5b9f: CPG \u88fd\u54c1\u306e\u767a\u58f2\u306f\u5927\u5909\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.foodinstitute.com\/images\/media\/iri\/IRI_NewProdPace.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">IRI\u306b\u3088\u308b\u3068<\/a><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u6bce\u5e74 10,000 \u3092\u8d85\u3048\u308b\u65b0\u88fd\u54c1\u304c\u5c0f\u58f2\u5e97\u306e\u68da\u306b\u4e26\u3073\u307e\u3059\u304c\u3001\u300c\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u306f 10 \u672a\u6e80\u3067\u3042\u308a\u3001\u521d\u5e74\u5ea6\u306e\u58f2\u4e0a\u9ad8\u306f 1 \u5146 3000 \u4e07\u3092\u8d85\u3048\u307e\u3059\u300d\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u304c\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b CPG \u4f01\u696d\u3067\u3042\u308b\u5834\u5408\u3001\u3042\u306a\u305f\u306e\u4ed5\u4e8b\u306f\u660e\u3089\u304b\u306b\u3042\u306a\u305f\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30ab\u30fc\u30c9\u304c\u7a4d\u307f\u91cd\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u3068\u304d\u306b\u3001\u3069\u3046\u3059\u308c\u3070\u52e2\u3044\u3088\u304f\u30ed\u30fc\u30f3\u30c1\u3057\u3001\u6210\u529f\u3092\u7dad\u6301\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u52b9\u679c\u7684\u306b\u30ed\u30fc\u30f3\u30c1\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u6226\u7565\u306f 1 \u3064\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3053\u3053\u3067\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u5c0f\u58f2\u5e97\u3067\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u5834\u5408\u3001\u901a\u5e38\u3001\u305d\u306e\u6210\u529f\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b 5 \u3064\u306e\u8981\u7d20\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u3067\u3001\u3053\u308c\u3089\u306e\u91cd\u8981\u306a\u8981\u7d20\u306b\u5149\u3092\u5f53\u3066\u307e\u3059\u3002\u305d\u308c\u3089\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-your-product\"><b>1.\u3042\u306a\u305f\u306e\u88fd\u54c1<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5b9f\u884c\u304c\u3069\u308c\u307b\u3069\u512a\u308c\u3066\u3044\u3066\u3082\u3001\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u306a\u3051\u308c\u3070\u3001\u88fd\u54c1\u3092\u8ca9\u58f2 (\u307e\u305f\u306f\u8ca9\u58f2\u3092\u7d99\u7d9a) \u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u304c\u3001\u5fb9\u5e95\u7684\u306a\u5e02\u5834\u8abf\u67fb\u304c\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u3067\u3059\u3002\u9867\u5ba2\u306e\u982d\u306e\u4e2d\u306b\u5165\u308a\u8fbc\u307f\u3001\u5f7c\u3089\u304c\u4f55\u3092\u52d5\u304b\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u6b32\u3057\u304c\u3063\u3066\u3044\u308b\u88fd\u54c1\u3092\u601d\u3044\u3064\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5225\u306e\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\uff1f\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u6d88\u8cbb\u8005\u306e\u50be\u5411\u306b\u6cbf\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u3053\u3067\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u3059\u3079\u3066\u3067\u3059\u3002\u4f55\u304b\u304c\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u300c\u5408\u3063\u3066\u3044\u308b\u300d\u5834\u5408\u3001\u305d\u308c\u304c\u3046\u307e\u304f\u3044\u304f\u53ef\u80fd\u6027\u306f\u5341\u5206\u306b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u904e\u53bb\u6570\u5e74\u9593\u3001\u5065\u5eb7\u3068\u900f\u660e\u6027\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u6c7a\u5b9a\u306b\u304a\u3051\u308b 2 \u3064\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3057\u305f\u3002 Dean Foods \u306e DairyPure \u30d6\u30e9\u30f3\u30c9\u306e\u725b\u4e73\u306f\u3001\u3053\u306e\u50be\u5411\u3092\u5229\u7528\u3057\u3066\u3001 <\/span><a href=\"https:\/\/www.dairypure.com\/promise\" target=\"_blank\" rel=\"noopener noreferrer\">5\u30dd\u30a4\u30f3\u30c8\u306e\u7d14\u5ea6\u306e\u7d04\u675f<\/a><span style=\"font-weight: 400;\">.\u3053\u306e\u7d04\u675f\u306b\u306f\u3001\u725b\u4e73\u304c a) \u4eba\u5de5\u6210\u9577\u30db\u30eb\u30e2\u30f3\u3092\u542b\u307e\u306a\u3044\u3053\u3068\u3001 b) \u6297\u751f\u7269\u8cea\u306e\u691c\u67fb; c) \u7d14\u5ea6\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u7d99\u7d9a\u7684\u306b\u54c1\u8cea\u691c\u67fb\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002 d) \u5065\u5eb7\u7684\u306a\u98df\u4e8b\u3092\u4e0e\u3048\u3089\u308c\u305f\u725b\u306e\u307f\u306b\u7531\u6765\u3059\u308b; e) \u4fe1\u983c\u3067\u304d\u308b\u4e73\u88fd\u54c1\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u51b7\u8535\u51fa\u8377\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305d\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u306f\u3001\u88fd\u54c1\u306b\u3064\u3044\u3066\u5065\u5eb7\u3092\u610f\u8b58\u3057\u305f\u6d88\u8cbb\u8005\u306b\u8a9e\u308a\u304b\u3051\u3001DairyPure \u304c\u30c8\u30c3\u30d7\u306b\u8e8d\u308a\u51fa\u308b\u306e\u3092\u52a9\u3051\u307e\u3057\u305f\u3002 <\/span><a href=\"https:\/\/www.iriworldwide.com\/en-US\/insights\/news\/IRI-Announces-Most-Successful-Consumer-Packaged-Goods-Brands-of-2016\" target=\"_blank\" rel=\"noopener noreferrer\">2016 \u5e74\u306b IRI \u304c\u6700\u3082\u6210\u529f\u3057\u305f CPG \u306e\u7acb\u3061\u4e0a\u3052<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b\u3068\u304d\u306f\u3001\u6b21\u306e\u3053\u3068\u3092\u81ea\u554f\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <\/span><i><span style=\"font-weight: 400;\">\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u9078\u629e\u3057\u3066\u3044\u307e\u3059\u304b?<\/span><\/i><span style=\"font-weight: 400;\"> \u3042\u306a\u305f\u306e\u88fd\u54c1\u3001\u305d\u3057\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u305d\u308c\u3089\u306e\u9078\u629e\u306b\u6cbf\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306b\u6ce8\u610f\u3092\u6255\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u3082\u306e\u3084\u72ec\u81ea\u306e\u3082\u306e\u3092\u7acb\u3061\u4e0a\u3052\u308b\u5834\u5408\u306f\u3001\u6d88\u8cbb\u8005\u6559\u80b2\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3059\u3070\u3089\u3057\u3044\u65b0\u88fd\u54c1\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304c\u3001\u4eba\u3005\u304c\u305d\u308c\u3092\u300c\u7406\u89e3\u300d\u3057\u306a\u3051\u308c\u3070\u3001\u767a\u58f2\u306f\u5931\u6557\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CD \u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u4f3c\u305f\u9999\u308a\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u300130 \u5206\u3054\u3068\u306b\u9999\u308a\u3092\u653e\u3064\u30d5\u30a1\u30d6\u30ea\u30fc\u30ba \u30bb\u30f3\u30c8\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u306e\u6ce8\u610f\u70b9\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u306f\u65b0\u88fd\u54c1\u3067\u3042\u308a\u3001\u5f93\u6765\u306e\u82b3\u9999\u5264\u3068\u306f\u304b\u306a\u308a\u7570\u306a\u3063\u3066\u3044\u307e\u3057\u305f.\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u767a\u58f2\u306f\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u547c\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u306b\u3088\u308b <\/span><a href=\"https:\/\/hbr.org\/2011\/04\/why-most-product-launches-fail\" target=\"_blank\" rel=\"noopener noreferrer\">\u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30ec\u30d3\u30e5\u30fc<\/a><span style=\"font-weight: 400;\">\u3001\u30d7\u30ed\u30af\u30bf\u30fc\uff06\u30ae\u30e3\u30f3\u30d6\u30eb\u304c\u512a\u308c\u305f\u6559\u80b2\u6226\u7565\u306b\u6295\u8cc7\u3057\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u30ed\u30fc\u30f3\u30c1\u306f\u5931\u6557\u3057\u307e\u3057\u305f. P&amp;G \u306f\u3001\u30c7\u30d0\u30a4\u30b9\u306e\u4ed5\u7d44\u307f\u3092\u6d88\u8cbb\u8005\u306b\u6559\u80b2\u3057\u6559\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6b4c\u624b\u306e\u30b7\u30e3\u30ca\u30a4\u30a2 \u30c8\u30a5\u30a8\u30a4\u30f3\u3092\u96c7\u3063\u3066\u88fd\u54c1\u306e\u5e83\u544a\u306b\u51fa\u6f14\u3055\u305b\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u4eba\u304c\u30d5\u30a1\u30d6\u30ea\u30fc\u30ba\u306e\u9999\u308a\u306e\u7269\u8a9e\u306b\u306f\u97f3\u697d\u3068\u9999\u308a\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u305f\u305f\u3081\u3001\u3053\u308c\u306f\u6d88\u8cbb\u8005\u3092\u6df7\u4e71\u3055\u305b\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u540c\u3058\u9593\u9055\u3044\u3092\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u65b0\u3057\u3044\u3001\u307e\u305f\u306f\u30e6\u30cb\u30fc\u30af\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3055\u308c\u308b\u5834\u5408\u3001\u9867\u5ba2\u304c\u305d\u308c\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u88fd\u54c1\u304c\u771f\u306b\u9769\u65b0\u7684\u3067\u3042\u308b\u5834\u5408\u3001\u6709\u540d\u4eba\u306e\u5e83\u5831\u62c5\u5f53\u8005\u306f\u3001\u5584\u3088\u308a\u3082\u5bb3\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5f37\u529b\u306a\u6559\u80b2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u3088\u308a\u826f\u3044\u65b9\u6cd5\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u88fd\u54c1\u306e\u6a5f\u80fd\u306f\u3001\u7814\u7a76\u958b\u767a\u30c1\u30fc\u30e0\u3001\u5916\u90e8\u306e\u5c02\u9580\u5bb6\u3001\u304a\u3088\u3073\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3057\u3066\u611b\u3059\u308b\u6d88\u8cbb\u8005\u306e\u652f\u63f4\u3092\u53d7\u3051\u3066\u3001\u30d6\u30e9\u30f3\u30c9 \u30dc\u30a4\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u300d - \u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30ec\u30d3\u30e5\u30fc<\/span><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/%e3%83%93%e3%82%b8%e3%83%a5%e3%82%a2%e3%83%ab%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0%e3%83%81%e3%82%a7%e3%83%83%e3%82%af%e3%83%aa%e3%82%b9%e3%83%88\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"\u4e0d\u5341\u5206\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3067\u30c6\u30fc\u30d6\u30eb\u306b\u304a\u91d1\u3092\u6b8b\u3059\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-marketing-and-advertising\"><b>2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u3068\u304d\u3001\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5f62\u5f0f (\u30d7\u30ec\u30b9 \u30ea\u30ea\u30fc\u30b9\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069) \u306f\u3001\u6700\u65b0\u306e CPG \u88fd\u54c1\u306e\u767a\u58f2\u306b\u304a\u3044\u3066\u3082\u4f9d\u7136\u3068\u3057\u3066\u305d\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5b9f\u5e97\u8217\u3067\u5546\u54c1\u3092\u767a\u58f2\u3057\u3066\u3044\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u7269\u4e8b\u306e\u30c7\u30b8\u30bf\u30eb\u9762\u3092\u898b\u843d\u3068\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u8cb7\u3044\u7269\u5ba2\u304c\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u307e\u3059\u307e\u3059 Web \u306b\u4f9d\u5b58\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5c0f\u58f2\u5e97\u306e\u68da\u306b\u4e26\u3076\u524d\u3067\u3042\u3063\u3066\u3082\u3001\u5f7c\u3089\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u51fa\u4f1a\u3046\u53ef\u80fd\u6027\u306f\u975e\u5e38\u306b\u9ad8\u3044\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u53f0\u982d\u306f\u6d88\u8cbb\u8005\u306b\u529b\u3092\u4e0e\u3048\u3001\u529b\u3092\u4f01\u696d\u304b\u3089\u500b\u4eba\u3078\u3068\u30b7\u30d5\u30c8\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u3084\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u3088\u308a\u5e45\u5e83\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u305d\u308c\u3089\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u610f\u898b\u3092\u6c42\u3081\u305f\u308a\u5171\u6709\u3057\u305f\u308a\u3057\u306a\u304c\u3089\u3001\u4fa1\u683c\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u512a\u308c\u305f\u88fd\u54c1\u306f\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5168\u4f53\u3067\u6025\u901f\u306b\u5e83\u307e\u308a\u3001\u9700\u8981\u304c\u6025\u5897\u3057\u307e\u3059\u3002\u3072\u3069\u3044\u30ec\u30d3\u30e5\u30fc\u3082\u540c\u69d8\u3067\u3001\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3092\u53f0\u7121\u3057\u306b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u300d \u2013&nbsp;<a href=\"https:\/\/www.accenture.com\/us-en\/~\/media\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Industries_2\/Accenture-CPG-Digital-Revolution-Moving-From-Analog-To-Digital-Operating-Model.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u304c\u3001\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u3067\u3059 <a href=\"https:\/\/www.popsugar.com\/beauty\/Urban-Decay-Vice-Lipstick-App-41744622\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f37\u529b\u306a\u30c7\u30b8\u30bf\u30eb\u30d7\u30ec\u30bc\u30f3\u30b9<\/a>.\u88fd\u54c1\u306b\u3064\u3044\u3066\u4eba\u3005\u3092\u6559\u80b2\u3059\u308b\u305f\u3081\u306e\u5c02\u7528\u306e Web \u30da\u30fc\u30b8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u304a\u3088\u3073\u30ea\u30bd\u30fc\u30b9\u3092\u7528\u610f\u3057\u3001SEO \u306b\u6295\u8cc7\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u30aa\u30f3\u30e9\u30a4\u30f3 \u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30a2\u30a4\u30c6\u30e0\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u80af\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u9867\u5ba2\u306b\u80af\u5b9a\u7684\u306a\u7d4c\u9a13\u3092\u5171\u6709\u3059\u308b\u3088\u3046\u306b\u52e7\u3081\u307e\u3059.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8a55\u4fa1\u3092\u8d85\u3048\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u7acb\u3061\u4e0a\u3052\u306b\u5408\u308f\u305b\u305f\u8aac\u5f97\u529b\u306e\u3042\u308b\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u4f5c\u6210\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u8a8d\u77e5\u5ea6\u3001\u6765\u5e97\u3001\u58f2\u4e0a\u3092\u540c\u6642\u306b\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u306e\u597d\u4f8b\u306f\u3001BestDay.com \u3068 MARS Chocolates \u304c\u30aa\u30d5\u30e9\u30a4\u30f3 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u61f8\u8cde\u3067\u5354\u529b\u3057\u305f\u3068\u304d\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u306b\u3088\u308b\u3068 <\/span><a href=\"https:\/\/www.wayin.com\/blog\/bestday-mars-drives-product-sales-mars-cross-channel-coupon-campaign\/\"><span style=\"font-weight: 400;\">Wayin, Inc \u306b\u3088\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/span><\/a><span style=\"font-weight: 400;\">.: &nbsp;<\/span><i><span style=\"font-weight: 400;\">\u53c2\u52a0\u8005\u306f\u3001OXXO (\u30e1\u30ad\u30b7\u30b3\u3067\u4eba\u6c17\u306e\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9 \u30b9\u30c8\u30a2) \u306b\u884c\u304d\u3001M &amp; M&#039;s\u00ae\u3001MilkyWay\u00ae\u3001Snickers\u00ae\u3001Dove\u00ae \u306a\u3069\u306e MARS \u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u3001BestDay.com \u306e Web \u30b5\u30a4\u30c8\u3067\u30db\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 \u30da\u30fc\u30b8\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3059\u30d5\u30ec\u30fc\u30ba\u306e [Get Coupon] \u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30d5\u30a9\u30fc\u30e0\u306b\u5165\u529b\u3057\u3001\u540d\u524d\u3068\u96fb\u5b50\u30e1\u30fc\u30eb \u30a2\u30c9\u30ec\u30b9\u3001\u304a\u3088\u3073\u9818\u53ce\u66f8 ID \u3092\u9001\u4fe1\u3057\u307e\u3059\u3002\u305d\u306e\u898b\u8fd4\u308a\u306b\u3001\u53c2\u52a0\u8005\u306f BestDay.com \u3067\u306e\u6b21\u56de\u306e\u4e88\u7d04\u3067 $500MXN \u30d0\u30a6\u30c1\u30e3\u30fc\u3092\u5f15\u304d\u63db\u3048\u308b\u305f\u3081\u306e\u30af\u30fc\u30dd\u30f3\u304c\u8a18\u8f09\u3055\u308c\u305f\u78ba\u8a8d\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001OXXO \u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9 \u30b9\u30c8\u30a2\u306e\u5ba2\u8db3\u304c\u5897\u52a0\u3057\u3001MARS \u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306e\u58f2\u4e0a\u3082\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8 BestDay.com \u306f\u3001\u65c5\u884c\u4e88\u7d04\u306e\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-collaboration\"><b>3. \u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u524d\u306b\u3082\u8a00\u3044\u307e\u3057\u305f\u304c\u3001\u3082\u3046\u4e00\u5ea6\u8a00\u3044\u307e\u3059\u3002 <\/span><a href=\"https:\/\/blog.bindy.com\/ja\/cpg-%e3%81%a8%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%ae%e3%82%b3%e3%83%a9%e3%83%9c%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPG \u4f01\u696d\u3068\u305d\u306e\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u5834\u5408\u306b\u7279\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u306e <\/span><a href=\"https:\/\/www.nacds.org\/wp-content\/uploads\/2017\/02\/New-Product-Launches.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u5168\u7c73\u30c1\u30a7\u30fc\u30f3\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u5354\u4f1a\uff08NACDS\uff09<\/a><span style=\"font-weight: 400;\">\u3001\u4e21\u5f53\u4e8b\u8005\u306f\u3001\u6b21\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u8a71\u3057\u5408\u3046\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059 \u2014 \u7406\u60f3\u7684\u306b\u306f\u6700\u521d\u306e\u7acb\u3061\u4e0a\u3052\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u4e2d\u306b:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u767a\u58f2\u5206\u985e (\u3059\u306a\u308f\u3061\u3001\u4f01\u696d\/\u30de\u30fc\u30b1\u30c3\u30c8 \u30e1\u30fc\u30ab\u30fc\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30b3\u30a2\u88fd\u54c1\u3001\u30c8\u30ec\u30f3\u30c9\u30bb\u30c3\u30bf\u30fc\u3001\u307e\u305f\u306f\u30e9\u30a4\u30f3 \u30a8\u30af\u30b9\u30c6\u30f3\u30b7\u30e7\u30f3)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u521d\u671f\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u767a\u58f2\u65e5<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5730\u7406\u7684\u7bc4\u56f2<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30dc\u30ea\u30e5\u30fc\u30e0\u76ee\u6a19<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u30b5\u30dd\u30fc\u30c8 \u30ec\u30d9\u30eb\u306b\u95a2\u3059\u308b\u671f\u5f85<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4e3b\u8981\u306a\u5229\u5bb3\u95a2\u4fc2\u8005 (\u88ab\u4efb\u547d\u8005\u307e\u305f\u306f\u90e8\u9580\u6a2a\u65ad\u7684\u306a\u30c1\u30fc\u30e0)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u6210\u9577\u671f\u5f85<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u76f4\u63a5\u7ba1\u7406\u3067\u304d\u306a\u3044\u305d\u306e\u4ed6\u306e\u554f\u984c (\u898f\u5236\u5f53\u5c40\u306e\u627f\u8a8d\u3001\u8abf\u9054\u306a\u3069)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u8a73\u7d30\u3092\u4e8b\u524d\u306b\u691c\u8a0e\u3057\u3001\u3059\u3079\u3066\u306e\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u30ed\u30fc\u30f3\u30c1\u306b\u4f34\u3046\u5185\u5bb9\u306b\u540c\u610f\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u5c0f\u58f2\u7acb\u3061\u4e0a\u3052\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u306f\u3001\u4e8b\u524d\u306e\u8a08\u753b\u3067\u3059\u3002\u5404\u5c0f\u58f2\u696d\u8005\u306f\u3001\u88fd\u54c1\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u65b9\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u308f\u305a\u304b\u306b\u7570\u306a\u308a\u307e\u3059\u3002\u4e8b\u524d\u306b\u8a08\u753b\u3092\u7acb\u3066\u308c\u3070\u3001\u985e\u4f3c\u70b9\u3092\u6d3b\u7528\u3057\u3001\u76f8\u9055\u70b9\u3092\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u300d \u2013 Tamara Budz\u3001\u5275\u8a2d\u8005\u3001&nbsp;<a href=\"http:\/\/silvershadegroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b7\u30eb\u30d0\u30fc\u30b7\u30a7\u30fc\u30c9\u30b0\u30eb\u30fc\u30d7<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u30ed\u30fc\u30f3\u30c1\u5168\u4f53\u3092\u9032\u3081\u306a\u304c\u3089\u3001 <a href=\"https:\/\/blog.bindy.com\/ja\/successfully-implement-communication-channels-between-the-stores-and-head-office\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u901a\u4fe1\u56de\u7dda\u30aa\u30fc\u30d7\u30f3<\/a>\u3001\u304a\u3088\u3073\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u3068\u6d1e\u5bdf\u3092\u4ea4\u63db\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-data\"><b>4. \u30c7\u30fc\u30bf<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305d\u3046\u3044\u3048\u3070\u3001\u30ed\u30fc\u30f3\u30c1\u306e\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3068\u5206\u6790\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u7406\u60f3\u7684\u306b\u306f\u3001\u60c5\u5831\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5171\u6709\u3055\u308c\u308b\u305f\u3081\u3001\u50be\u5411\u3092\u78ba\u8a8d\u3057\u3066\u3059\u3050\u306b\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30c1\u30fc\u30e0\u3092 <\/span><a href=\"https:\/\/bindy.com\/products\/location-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u3068\u5171\u6709\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a><span style=\"font-weight: 400;\"> \u3053\u308c\u306b\u3088\u308a\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u306f\u60c5\u5831\u3092\u30b7\u30b9\u30c6\u30e0\u306b\u30a4\u30f3\u30dd\u30fc\u30c8\u3057\u3001\u5229\u7528\u53ef\u80fd\u306b\u306a\u308b\u3068\u3059\u3050\u306b\u6d1e\u5bdf\u3092\u5171\u6709\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-attachment-id=\"3559\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/compliantia-store-data-display-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?fit=1354%2C581&amp;ssl=1\" data-orig-size=\"1354,581\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Chelica&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1505919038&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Compliantia Store Data Display\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?fit=700%2C300&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?resize=700%2C300&#038;ssl=1\" alt=\"Bindy\u30b9\u30c8\u30a2\u30c7\u30fc\u30bf\u8868\u793a\" class=\"wp-image-3559\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5177\u4f53\u7684\u306b\u4f55\u3092\u8ffd\u8de1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u3044\u304f\u3064\u304b\u306e\u6307\u6a19\u304c\u601d\u3044\u6d6e\u304b\u3076\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5c0f\u58f2\u88fd\u54c1\u306e\u767a\u58f2\u306b\u95a2\u3057\u3066\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306f\u3001\u5728\u5eab\u306b\u95a2\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5728\u5eab\u30ec\u30d9\u30eb\u306e\u76e3\u8996\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6ce8\u6587\u3092\u52b9\u7387\u7684\u306b\u51e6\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u5728\u5eab\u3092\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u30d6\u30e9\u30f3\u30c9\u304c\u5c0f\u58f2\u5e97\u3067\u767a\u58f2\u3059\u308b\u969b\u306b\u72af\u3059\u6700\u5927\u306e\u904e\u3061\u306f\u3001\u5341\u5206\u306a\u5728\u5eab\u304c\u306a\u3044\u3053\u3068\u3001\u304a\u3088\u3073\/\u307e\u305f\u306f\u5373\u6642\u306e\u518d\u6ce8\u6587\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u751f\u7523\u4f53\u5236\u304c\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u5c0f\u58f2\u696d\u8005\u306f\u6ce8\u6587\u524d\u306b\u6700\u521d\u306e\u6ce8\u6587\u6570\u91cf\u3092\u63d0\u4f9b\u3057\u3001CPG \u4f01\u696d\u306f\u305d\u308c\u3089\u306e\u6570\u91cf\u3092\u6e96\u5099\u3057\u307e\u3059\u304c\u3001\u518d\u6ce8\u6587\u306b\u3064\u3044\u3066\u306f\u5fd8\u308c\u307e\u3059\u3002\u6700\u521d\u306e\u5546\u54c1\u304c\u58f2\u308a\u5207\u308c\u308b\u3068\u3001\u30b5\u30d7\u30e9\u30a4 \u30c1\u30a7\u30fc\u30f3\u304c\u8ffd\u3044\u3064\u304f\u307e\u3067\u3001\u68da\u306f\u7a7a\u306e\u307e\u307e\u306b\u306a\u308a\u307e\u3059\u3002\u300d \u2013 Silver Shade Group \u5275\u8a2d\u8005\u3001Tamara Budz \u6c0f<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u306e\u767a\u58f2\u4e2d\u306b\u5728\u5eab\u30ec\u30d9\u30eb\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u826f\u3044\u4ed5\u4e8b\u3092\u3057\u305f1\u3064\u306e\u4f1a\u793e\u306fP\uff06G\u3067\u3059.\u306b\u3088\u308b\u3068 <\/span><a href=\"http:\/\/www.market6.com\/blog\/better-retail-analytics-data-sharing-better-new-product-launches\" target=\"_blank\" rel=\"noopener noreferrer\">\u30de\u30fc\u30b1\u30c3\u30c86<\/a><span style=\"font-weight: 400;\">\u30012012 \u5e74\u306b P&amp;G \u304c Tide Pods \u3092\u767a\u58f2\u3057\u305f\u3068\u304d\u3001P&amp;G \u306f\u7c73\u56fd\u306e\u4e3b\u8981\u306a\u98df\u6599\u54c1\u5e97\u3068\u7dca\u5bc6\u306b\u5354\u529b\u3057\u3066\u3001\u6bce\u65e5\u306e\u5e97\u8217\u30ec\u30d9\u30eb\u306e\u58f2\u4e0a\u3068\u5728\u5eab\u30ec\u30d9\u30eb\u3092\u8ffd\u8de1\u3057\u307e\u3057\u305f\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u5728\u5eab\u5207\u308c\u306e\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u5e97\u8217\u3078\u306e\u5009\u5eab\u51fa\u8377\u3092\u512a\u5148\u3057\u3066\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5728\u5eab\u5207\u308c\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30b5\u30fc\u30d3\u30b9 \u30ec\u30d9\u30eb\u3092 98.5% \u4ee5\u4e0a\u306b\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-in-store-execution\"><b>5. \u5e97\u982d\u3067\u306e\u5b9f\u884c<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u5e97\u5185\u3067\u306e\u5b9f\u884c\u3067\u3059\u3002\u88fd\u54c1\u306e\u8868\u793a\u65b9\u6cd5\u3001\u8ca9\u4fc3\u8cc7\u6599\u306e\u914d\u7f6e\u3001\u304a\u3088\u3073\u88dc\u5145\u306e\u983b\u5ea6\u306f\u3001\u767a\u58f2\u524d\u306b\u89e3\u6c7a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306e\u307b\u3093\u306e\u4e00\u90e8\u3067\u3059.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u8cc7\u6599\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044 <a href=\"https:\/\/blog.bindy.com\/ja\/%e3%82%b9%e3%83%88%e3%82%a2%e5%ae%9f%e8%a1%8c%e7%9b%ae%e7%9a%84%e3%81%ae%e7%af%84%e5%9b%b2%e3%81%a8%e3%83%99%e3%82%b9%e3%83%88-%e3%83%97%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%82%b9\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6b63\u3057\u304f\u5b9f\u884c\u3059\u308b<\/a>.\u3053\u308c\u306b\u306f\u3001\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u3001\u3059\u3079\u304d\u3053\u3068\u3068\u3059\u3079\u304d\u3067\u306a\u3044\u3053\u3068\u306e\u5199\u771f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u958b\u59cb\u3055\u308c\u305f\u3089\u3001\u5e97\u8217\u76e3\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u5e97\u8217\u3067\u306e\u5b9f\u884c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3001\u7acb\u3061\u4e0a\u3052\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u57fa\u6e96\u304c\u6e80\u305f\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" data-attachment-id=\"62961\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e9%9d%9e%e5%8a%b9%e7%8e%87%e7%9a%84%e3%81%aa%e9%81%8b%e5%96%b6%e3%81%a7%e7%9b%b4%e9%9d%a2%e3%81%99%e3%82%8b4%e3%81%a4%e3%81%ae%e4%b8%80%e8%88%ac%e7%9a%84\/bindy-deploy-programs-100-transp-bskgd\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=818%2C280&amp;ssl=1\" data-orig-size=\"818,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Deploy programs 100%-Transp bskgd\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=700%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-62961\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=768%2C263&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&amp;ssl=1 700w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5404\u8a2a\u554f\u3092\u5fb9\u5e95\u7684\u306b\u6587\u66f8\u5316\u3057\u3001\u5fc5\u8981\u306a\u60c5\u5831\u304c\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u30b7\u30b9\u30c6\u30e0\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u3001\u3059\u3079\u3066\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u304c\u76e3\u67fb\u7d50\u679c\u3092\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7c21\u5358\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e <\/span><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c0f\u58f2\u76e3\u67fb\u304a\u3088\u3073\u30bf\u30b9\u30af\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/a><span style=\"font-weight: 400;\"> \u3053\u308c\u306b\u3088\u308a\u3001\u60c5\u5831\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a18\u9332\u304a\u3088\u3073\u5171\u6709\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"final-words\"><b>\u6700\u5f8c\u306e\u8a00\u8449<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5c0f\u58f2\u696d\u3067\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u969b\u306b\u306f\u591a\u304f\u306e\u8981\u56e0\u304c\u95a2\u4fc2\u3057\u307e\u3059\u304c\u3001\u3053\u306e\u6295\u7a3f\u3067\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b 5 \u3064\u306e\u5fc5\u9808\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u306f\u3001\u6700\u3082\u91cd\u8981\u306a\u3082\u306e\u306e\u4e00\u90e8\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">5 \u3064\u306e\u8981\u7d20\u3059\u3079\u3066\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u304c\u3001\u9069\u5207\u306a\u88fd\u54c1\u3001\u9069\u5ea6\u306a\u5275\u9020\u6027\u3001\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u30aa\u30fc\u30d7\u30f3\u3067\u5354\u529b\u7684\u306a\u95a2\u4fc2\u304c\u3042\u308c\u3070\u3001\u5b8c\u5168\u306b\u5b9f\u884c\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u5e97\u8217\u3067\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3068\u30c4\u30fc\u30eb\u3092\u7528\u610f\u3059\u308c\u3070\u3001\u88fd\u54c1\u306e\u767a\u58f2\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8457\u8005\u306b\u3064\u3044\u3066\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=700%2C700&#038;ssl=1\" alt=\"\u30d5\u30e9\u30f3\u30bb\u30b5\u30cb\u30ab\u30b7\u30aa\" class=\"wp-image-1994\" style=\"width:197px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30e9\u30f3\u30c1\u30a7\u30b9\u30ab\u30fb\u30cb\u30ab\u30b7\u30aa<\/a> \u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e9\u30a4\u30bf\u30fc\u517c\u30b3\u30f3\u30c6\u30f3\u30c4 \u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3067\u3042\u308a\u3001\u8ca9\u58f2\u8005\u304c\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3057\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u5168\u4f53\u7684\u306b\u512a\u308c\u305f\u5c0f\u58f2\u696d\u8005\u306b\u306a\u308b\u306e\u306b\u5f79\u7acb\u3064\u5c0f\u58f2\u30c8\u30ec\u30f3\u30c9\u3068\u30d2\u30f3\u30c8\u306b\u3064\u3044\u3066\u57f7\u7b46\u3059\u308b\u3053\u3068\u306b\u5c02\u5ff5\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u5973\u306e\u4f5c\u54c1\u306f\u3001\u4ee5\u4e0b\u3092\u542b\u3080\u5c0f\u58f2\u696d\u754c\u306e\u4e3b\u8981\u306a\u51fa\u7248\u7269\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.retailtouchpoints.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c0f\u58f2\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/a>, <a href=\"http:\/\/streetfightmag.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30a4\u30c8<\/a>, <a href=\"https:\/\/www.retailcustomerexperience.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c0f\u58f2\u9867\u5ba2\u4f53\u9a13<\/a>, <a href=\"https:\/\/www.vendhq.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u8ca9\u58f2<\/a>\u3001 \u3082\u3063\u3068\u3002\u5f7c\u5973\u306f\u307e\u305f\u3001\u6ce8\u76ee\u306e\u601d\u60f3\u7684\u30ea\u30fc\u30c0\u30fc\u3067\u3082\u3042\u308a\u307e\u3059 <a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/detail\/recent-activity\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30f3\u30af\u30c8\u30a4\u30f3<\/a>\u3001\u305d\u3057\u3066\u30b5\u30a4\u30c8\u4e0a\u3067 300,000 \u4eba\u4ee5\u4e0a\u306e\u5c02\u9580\u5bb6\u304c\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>\u4e8b\u5b9f: CPG \u88fd\u54c1\u306e\u767a\u58f2\u306f\u56f0\u96e3\u3067\u3059\u3002IRI \u306b\u3088\u308b\u3068\u3001\u6bce\u5e74 10,000 \u3092\u8d85\u3048\u308b\u65b0\u88fd\u54c1\u304c\u5c0f\u58f2\u5e97\u306e\u68da\u306b\u4e26\u3073\u307e\u3059\u304c\u3001\u300c10 \u672a\u6e80\u306e\u65b0\u88fd\u54c1\u304c\u521d\u5e74\u5ea6\u306e\u58f2\u4e0a\u3067 $1 \u5104\u3092\u8d85\u3048\u308b\u300d\u3068\u306e\u3053\u3068\u3067\u3059\u3002\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b CPG \u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3084\u308b\u3079\u304d\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002\u4e0d\u5229\u306a\u72b6\u6cc1\u3067\u3001\u5927\u6210\u529f\u3092\u53ce\u3081\u3066\u6210\u529f\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5b9f\u306e\u3068\u3053\u308d\u3001\u52b9\u679c\u7684\u306a\u767a\u58f2\u306e\u305f\u3081\u306e\u6700\u5584\u306e\u6226\u7565\u306f 1 \u3064\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u5c0f\u58f2\u5e97\u3067\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u5834\u5408\u3001\u901a\u5e38\u3001\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b 5 \u3064\u306e\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/blog.bindy.com\/ja\/%e3%82%b9%e3%83%88%e3%82%a2%e3%81%a7%e3%81%ae-cpg-%e3%83%ad%e3%83%bc%e3%83%b3%e3%83%81%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae-5-%e3%81%a4%e3%81%ae%e5%bf%85\/\" class=\"more-link\">\u8aad\u307f\u7d9a\u3051\u3066 <span class=\"screen-reader-text\">\u30a4\u30f3\u30b9\u30c8\u30a2 CPG \u306e\u7acb\u3061\u4e0a\u3052\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e 5 \u3064\u306e\u5fc5\u9808\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[11682095],"tags":[590667000,20386393],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpg-product-launch","tag-store-execution"],"yoast_head":"<!-- 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