{"id":2617,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2617"},"modified":"2024-11-28T14:26:19","modified_gmt":"2024-11-28T19:26:19","slug":"cpg-%e3%81%a8%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%ae%e3%82%b3%e3%83%a9%e3%83%9c%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/cpg-%e3%81%a8%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%ae%e3%82%b3%e3%83%a9%e3%83%9c%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81\/","title":{"rendered":"CPG \u3068\u5c0f\u58f2\u696d\u8005\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e 5 \u3064\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5c0f\u58f2\u5e97\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5931\u671b\u3057\u3066\u3044\u307e\u3059\u304b?\u3042\u306a\u305f\u3068\u3042\u306a\u305f\u306e\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u540c\u3058\u30da\u30fc\u30b8\u306b\u3044\u306a\u3044\u3068\u611f\u3058\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u982d\u3092\u3046\u306a\u305a\u3044\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u4ed8\u3044\u305f\u5834\u5408\u3001\u304a\u305d\u3089\u304f\u3042\u306a\u305f\u306e\u5c0f\u58f2\u6226\u7565\u306b\u306f\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u6b20\u3051\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CPG \u4f01\u696d\u3068\u5c0f\u58f2\u696d\u8005\u304c\u5171\u540c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u5f62\u6210\u3059\u308b\u3068\u3001\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3001\u9867\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u3001\u53ce\u76ca\u306e\u5897\u52a0\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u306b\u3088\u308b\u3068&nbsp;<\/span><a href=\"https:\/\/www.accenture.com\/us-en\/insight-highlights-cgs-navigating-obstacles-digital\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2<\/a><span style=\"font-weight: 400;\">\u3001\u300c\u6210\u529f\u3057\u305f\u5354\u529b\u8005\u306f\u3001\u55b6\u696d\u5229\u76ca\u7387\u3092 2 \uff5e 10% \u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u5e97\u8217\u306e\u5728\u5eab\u7387\u3092 5 \uff5e 8% \u4e0a\u6607\u3055\u305b\u3001\u5728\u5eab\u3092\u5e73\u5747 10% \u524a\u6e1b\u3057\u3001\u7269\u6d41\u30b3\u30b9\u30c8\u3092 3 \uff5e 4% \u524a\u6e1b\u3059\u308b\u4e00\u65b9\u3067\u3001\u88fd\u9020\u30b3\u30b9\u30c8\u3092 5 \uff5e 15% \u524a\u6e1b\u3057\u3001\u88fd\u9020\u30b3\u30b9\u30c8\u3092 3 \uff5e 15% \u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u4e00\u822c\u7ba1\u7406\u8cbb (G&amp;A) \u304c 10% \u524a\u6e1b\u3055\u308c\u307e\u3057\u305f\u3002\u300d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u660e\u3089\u304b\u306b\u3001\u5354\u529b\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u306f\u3001\u5c0f\u58f2\u304a\u3088\u3073 CPG \u306e\u5206\u91ce\u3067\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u3042\u3089\u3086\u308b\u52aa\u529b\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001CPG \u30d6\u30e9\u30f3\u30c9\u304c\u5c0f\u58f2\u696d\u8005\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e 5 \u3064\u306e\u30d2\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-1-collaborate-in-the-planning-stage-and-establish-shared-goals\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #1: \u8a08\u753b\u6bb5\u968e\u3067\u5354\u529b\u3057\u3001\u5171\u901a\u306e\u76ee\u6a19\u3092\u78ba\u7acb\u3059\u308b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3059\u3067\u306b\u8a08\u753b\u304c\u7acb\u3066\u3089\u308c\u3066\u3044\u308b\u3068\u304d\u306b\u5c0f\u58f2\u696d\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a08\u753b\u6bb5\u968e\u3068\u76ee\u6a19\u8a2d\u5b9a\u6bb5\u968e\u306b\u5c0f\u58f2\u696d\u8005\u3092\u95a2\u4e0e\u3055\u305b\u3066\u304f\u3060\u3055\u3044\u3002\u6642\u9593\u3092\u304b\u3051\u3066\u304a\u4e92\u3044\u306e\u76ee\u7684\u3068 KPI \u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u3069\u306e\u6570\u5b57\u3092\u6253\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u7686\u3055\u3093\u306b\u3068\u3063\u3066\u6210\u529f\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u304b?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u5fc5\u305a\u5171\u901a\u306e\u76ee\u7684\u3092\u7279\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u305f\u3081\u306b\u306f\u3001\u5171\u901a\u306e\u76ee\u7684\u3068\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3078\u306e\u6b32\u6c42\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/span><span style=\"font-weight: 400;\">\u6700\u3082\u6210\u529f\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3 \u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4e21\u5f53\u4e8b\u8005\u304c\u5e0c\u671b\u3059\u308b\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u52d5\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u300d- Paris Gogos\u3001\u88fd\u54c1\u62c5\u5f53\u526f\u793e\u9577&nbsp;<a href=\"http:\/\/neogrid.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">NeoGrid \u5317\u7c73<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u8a73\u7d30\u3092\u89e3\u6c7a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a08\u753b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u884c\u65b9\u6cd5\u3068\u7d50\u679c\u306e\u8ffd\u8de1\u65b9\u6cd5\u304c\u6539\u5584\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306b\u3088\u308a\u591a\u304f\u306e\u6295\u8cc7\u3092\u884c\u3046\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-2-set-regular-meetings-to-review-performance-and-results\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #2: \u5b9a\u671f\u7684\u306a\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u8a2d\u5b9a\u3057\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u7d50\u679c\u3092\u78ba\u8a8d\u3057\u307e\u3059<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u53cc\u65b9\u304c\u9806\u8abf\u306b\u9032\u3080\u3088\u3046\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u5b9a\u671f\u7684\u306a\u4f1a\u8b70\u3092\u624b\u914d\u3057\u307e\u3059\u3002&nbsp;<\/span><a href=\"https:\/\/www.strategyand.pwc.com\/media\/file\/CPG-and-retail_Natural-allies-in-emerging-economies.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PwC\u306b\u3088\u308b\u3068<\/a><span style=\"font-weight: 400;\">\u3001\u5171\u540c\u4e8b\u696d\u8a08\u753b\u306e\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3088\u308a\u3001\u300c\u6d88\u8cbb\u8ca1\u4f01\u696d\u3068\u5c0f\u58f2\u696d\u8005\u306f\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u5e02\u5834\u306e\u9700\u8981\u3092\u6e80\u305f\u3057\u3001\u5728\u5eab\u5207\u308c\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" data-attachment-id=\"2183\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/executive_summary_retail_audit_data_compliantia\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/12\/executive_summary_retail_audit_data_compliantia.png?fit=400%2C300&amp;ssl=1\" data-orig-size=\"400,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"executive_summary_retail_audit_data_compliantia\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/12\/executive_summary_retail_audit_data_compliantia.png?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/12\/executive_summary_retail_audit_data_compliantia.png?fit=400%2C300&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/12\/executive_summary_retail_audit_data_compliantia.png?resize=400%2C300&#038;ssl=1\" alt=\"Executive_summary_retail_audit_data_complianceia\" class=\"wp-image-2183\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">PwC \u306f\u3001\u82f1\u56fd\u306e\u5927\u624b\u5c0f\u58f2\u696d\u8005\u3068\u53e3\u8154\u30b1\u30a2\u306e\u30b0\u30ed\u30fc\u30d0\u30eb \u30de\u30fc\u30b1\u30c3\u30c8 \u30ea\u30fc\u30c0\u30fc\u304c\u300c1 \u3064\u306e\u30c1\u30fc\u30e0\u300d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u5354\u529b\u3057\u305f\u4f8b\u3092\u5171\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u4e21\u793e\u306e\u7d4c\u55b6\u9663\u306f\u6bce\u6708\u4f1a\u5408\u3092\u958b\u304d\u3001\u4e88\u6e2c\u3001\u696d\u7e3e\u3001\u7d50\u679c\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30b5\u30fc\u30d3\u30b9 \u30ec\u30d9\u30eb\u306e\u5909\u66f4\u3001\u5171\u6709\u7279\u5178\u306e\u8abf\u6574\u306a\u3069\u306e\u5909\u66f4\u300d\u306b\u3064\u3044\u3066\u5408\u610f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u5171\u540c\u4f5c\u696d\u306b\u3088\u308a\u3001\u300c\u914d\u9001\u7387\u306e\u5411\u4e0a\u3001\u5728\u5eab\u6570\u306e\u5897\u52a0\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u65b0\u3057\u3044\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u5229\u76ca\u7387\u306e\u5411\u4e0a\u3001\u5728\u5eab\u30ec\u30d9\u30eb\u306e\u524a\u6e1b\u3001\u4ed6\u306e\u5171\u540c\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3078\u306e\u5408\u610f\u306e\u5bb9\u6613\u5316\u300d\u3078\u306e\u9053\u304c\u958b\u304b\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u69d8\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5c0f\u58f2\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u5c0f\u58f2\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u7d42\u4e86\u3059\u308b\u307e\u3067\u5f85\u305f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u671f\u9593\u4e2d\u3001\u5c0f\u58f2\u696d\u8005\u3068\u306e\u5b9a\u671f\u7684\u306a\u4f1a\u8b70\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3057\u3066\u3001\u7d50\u679c\u3092\u78ba\u8a8d\u3057\u3001\u4eca\u5f8c\u306e\u6700\u5584\u306e\u884c\u52d5\u65b9\u91dd\u306b\u3064\u3044\u3066\u5408\u610f\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/%e5%ba%97%e8%88%97%e9%81%8b%e5%96%b6%e3%83%81%e3%82%a7%e3%83%83%e3%82%af%e3%83%aa%e3%82%b9%e3%83%88\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"\u30b5\u30a4\u30c8\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8cac\u4efb\u3082\u8ca0\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3059\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-3-cultivate-strong-human-relationships-with-your-retail-partners\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #3: \u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5f37\u3044\u4eba\u9593\u95a2\u4fc2\u3092\u7bc9\u304f<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5f37\u529b\u306a\u4f01\u696d\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u4fe1\u983c\u3001\u54c1\u4f4d\u3001\u5171\u611f\u3068\u3044\u3063\u305f\u4eba\u9593\u95a2\u4fc2\u3068\u540c\u3058\u3082\u306e\u306b\u6839\u3056\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4fa1\u5024\u3092\u898b\u5931\u308f\u305a\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3067\u5f37\u3044\u4eba\u9593\u95a2\u4fc2\u3092\u7bc9\u304f\u3088\u3046\u52aa\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u5834\u5408\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u5f79\u54e1\u30ec\u30d9\u30eb\u3067\u975e\u5e38\u306b\u3046\u307e\u304f\u59cb\u307e\u308a\u307e\u3059\u304c\u3001\u5f93\u696d\u54e1\u304c\u95a2\u4e0e\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u5e97\u8217\u3067\u306f\u7ffb\u8a33\u3055\u308c\u307e\u305b\u3093.\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u4e0b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5c0f\u58f2\u696d\u8005\u3068\u306e\u95a2\u4fc2\u3082\u60aa\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5c0f\u58f2\u5c02\u9580\u5bb6\u306b\u3088\u308b\u3068&nbsp;<\/span><a href=\"https:\/\/www.linkedin.com\/in\/jaymison-haeussler-08870511b\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b8\u30a7\u30a4\u30df\u30bd\u30f3\u30fb\u30cf\u30a6\u30b9\u30e9\u30fc<\/a><span style=\"font-weight: 400;\">\u3001\u5c0f\u58f2\u696d\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u95a2\u4fc2\u3001\u7279\u306b CPG \u5074\u306e\u5e97\u8217\u62c5\u5f53\u8005\u3068\u306e\u95a2\u4fc2\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u6700\u5927\u306e\u3053\u3068\u306f\u3001\u5f37\u5f15\u3067\u306f\u306a\u304f\u3001\u5c0f\u58f2\u696d\u8005\u306b\u3082\u3063\u3068\u601d\u3044\u3084\u308a\u306e\u3042\u308b\u62c5\u5f53\u8005\u304c\u3044\u308b\u3053\u3068\u3067\u3059.\u62c5\u5f53\u8005\u304c\u3084\u3063\u3066\u6765\u3066\u3001\u300e\u3053\u308c\u3001\u3053\u308c\u3001\u3053\u308c\u304c\u5fc5\u8981\u306a\u306e\u306b\u3001\u306a\u305c\u305d\u308c\u304c\u884c\u308f\u308c\u3066\u3044\u306a\u3044\u306e\u306b\u3001\u306a\u305c\u79c1\u306b\u96fb\u8a71\u3057\u3066\u304f\u308c\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u304b?\u300f\u3068\u8a00\u3046\u306e\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002\u300d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u305d\u306e\u3088\u3046\u306a\u614b\u5ea6\u306f\u3001\u5c0f\u58f2\u696d\u8005\u306b\u4e00\u6b69\u4e0b\u304c\u3063\u3066\u8003\u3048\u3055\u305b\u307e\u3059\u3002\u300e\u79c1\u306e\u5e97\u306e\u904b\u55b6\u65b9\u6cd5\u3092\u8ab0\u304b\u306b\u6559\u3048\u3066\u3082\u3089\u3046\u5fc5\u8981\u306f\u306a\u3044\u3060\u308d\u3046\u300f\u3068\u3002\u300d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5f7c\u306f\u3001\u300c\u5c0f\u58f2\u696d\u8005\u306e\u89b3\u70b9\u304b\u3089\u3059\u308b\u3068\u3001\u62c5\u5f53\u8005\u304c\u79c1\u305f\u3061\u306b\u82e6\u52b4\u3059\u308b\u3068\u3001\u975e\u5e38\u306b\u3046\u3093\u3056\u308a\u3057\u305f\u7d4c\u9a13\u306b\u306a\u308a\u307e\u3059.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u30b9\u30bf\u30c3\u30d5\u3092\u9069\u5207\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u3001\u5171\u611f\u3092\u4fc3\u9032\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7c21\u5358\u306b\u5b9f\u88c5\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u56de\u907f\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u306e\u5275\u8a2d\u8005\u517c CEO\u3001Rob Volpe \u3068\u3057\u3066&nbsp;<\/span><a href=\"http:\/\/ignite-360.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a4\u30b0\u30ca\u30a4\u30c8360<\/a><span style=\"font-weight: 400;\"> \u300c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a08\u753b\u3092\u62c5\u5f53\u3059\u308b CPG \u30c1\u30fc\u30e0\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u884c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u4eba\u3005\u3001\u3064\u307e\u308a\u5e97\u8217\u30ec\u30d9\u30eb\u3067\u50cd\u304f\u30b9\u30bf\u30c3\u30d5\u306b\u5171\u611f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5c0f\u58f2\u696d\u8005\u3068\u88fd\u9020\u696d\u8005\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u3057\u3001\u5b9f\u88c5\u3092\u5bb9\u6613\u306b\u3057\u3001\u5b9f\u8a3c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u300d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u884c\u4e2d\u306f\u3001\u73fe\u5834\u306b\u3044\u308b\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3057\u3001\u3067\u304d\u308b\u9650\u308a\u306e\u652f\u63f4\u3092\u884c\u3046\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u898b\u6804\u3048\u3092\u826f\u304f\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u5c11\u3057\u306e\u6bdb\u7fbd\u7acb\u3061\u3068\u6298\u308a\u76ee\u306f\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u300d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-4-share-the-right-data-and-insights\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #4: \u9069\u5207\u306a\u30c7\u30fc\u30bf\u3068\u6d1e\u5bdf\u3092\u5171\u6709\u3059\u308b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CPG \u4f01\u696d\u3068\u5c0f\u58f2\u696d\u8005\u306f\u3001\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u5408\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u300c\u5171\u540c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3067\u306f\u3001\u5404\u5f53\u4e8b\u8005\u306e\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3068\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u72b6\u6cc1\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u5e83\u7bc4\u3067\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u5c0f\u58f2\u696d\u8005\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u5e97\u5185\u3067\u306e\u884c\u52d5\u3092\u3088\u308a\u3088\u304f\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf\u307e\u305f\u306f\u6307\u6a19\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u5e02\u5834\u52d5\u5411\u3084\u6d88\u8cbb\u8005\u306e\u6d1e\u5bdf\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u5171\u6709\u3067\u304d\u3001\u5c0f\u58f2\u696d\u8005\u306f\u5728\u5eab\u3092\u63d0\u4f9b\u3057\u3001 <a href=\"https:\/\/www.vendhq.com\/tour\/pos-reporting?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">POS\u30c7\u30fc\u30bf<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5171\u540c\u9867\u5ba2\u8abf\u67fb\u306e\u5b9f\u65bd\u3082\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001&nbsp;<\/span><a href=\"https:\/\/www.forbes.com\/sites\/strategyand\/2015\/06\/10\/brands-and-retailers-should-team-up-in-emerging-markets\/#5abddf0a1495\" target=\"_blank\" rel=\"noopener noreferrer\">Unilever \u304c\u30c8\u30eb\u30b3\u306e\u5927\u624b\u5c0f\u58f2\u696d\u8005 Migros \u306b\u5bfe\u3057\u3066\u884c\u3063\u305f\u3053\u3068<\/a><span style=\"font-weight: 400;\">.\u4e21\u793e\u304c\u5354\u529b\u3057\u3066\u5e97\u5185\u8abf\u67fb\u3092\u884c\u3063\u305f\u3068\u3053\u308d\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u30d8\u30a2\u30b3\u30f3\u30c7\u30a3\u30b7\u30e7\u30ca\u30fc\u3092\u9ad8\u4fa1\u3067\u4e0d\u8981\u306a\u3082\u306e\u3068\u898b\u306a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306b\u5bfe\u5fdc\u3057\u3066\u3001\u30e6\u30cb\u30ea\u30fc\u30d0\u3068\u30df\u30b0\u30ed\u30b9\u306f\u4fa1\u683c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u30b3\u30f3\u30c7\u30a3\u30b7\u30e7\u30ca\u30fc\u3092\u30b3\u30f3\u30d1\u30cb\u30aa\u30f3\u88fd\u54c1\u3068\u3057\u3066\u9867\u5ba2\u306b\u898b\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u30b3\u30f3\u30c7\u30a3\u30b7\u30e7\u30ca\u30fc\u3092\u30b7\u30e3\u30f3\u30d7\u30fc\u306e\u96a3\u306b\u914d\u7f6e\u3059\u308b\u3088\u3046\u306b\u68da\u30b9\u30da\u30fc\u30b9\u3092\u5909\u66f4\u3057\u307e\u3057\u305f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u7d50\u679c\uff1f\u30e6\u30cb\u30ea\u30fc\u30d0\u306e\u30d8\u30a2\u30b3\u30f3\u30c7\u30a3\u30b7\u30e7\u30ca\u30fc\u306e\u58f2\u4e0a\u306f 36% \u5897\u52a0\u3057\u3001\u30df\u30b0\u30ed\u30b9\u306f 25% \u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-5-use-the-right-technology-to-track-results-and-share-information\"><span style=\"font-weight: 400;\">\u30d2\u30f3\u30c8 #5: \u9069\u5207\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3057\u3066\u7d50\u679c\u3092\u8ffd\u8de1\u3057\u3001\u60c5\u5831\u3092\u5171\u6709\u3059\u308b<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a73\u7d30\u3092\u89e3\u6c7a\u3057\u3001\u6d1e\u5bdf\u3092\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u306b\u540c\u610f\u3057\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u7d50\u679c\u3001\u304a\u3088\u3073\u6d1e\u5bdf\u3092\u8ffd\u8de1\u3057\u3066\u5171\u6709\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u308c\u3092\u884c\u3046\u65b9\u6cd5\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u5c0f\u58f2\u5074\u3067\u306f\u3001\u5e97\u8217\u304c\u8ca9\u58f2\u30ec\u30dd\u30fc\u30c8\u3068\u5728\u5eab\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u3089\u3092\u6d88\u8cbb\u8ca1\u4f1a\u793e\u306b\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u4e00\u90e8\u306e\u4f01\u696d\u306f\u3001\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3055\u3089\u306b\u4e00\u6b69\u9032\u3093\u3067\u3044\u307e\u3059 <a href=\"https:\/\/www.vendhq.com\/tour\/pos-reporting?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">POS\u30c7\u30fc\u30bf<\/a> \u81ea\u52d5\u7684\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">PwC \u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30c9\u306e Godrej Consumer Products \u306f\u3001\u5c0f\u58f2\u696d\u8005\u3068\u306e\u60c5\u5831\u4ea4\u63db\u3092\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081\u306e\u96fb\u5b50\u30c7\u30fc\u30bf\u4ea4\u63db (EDI) \u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3092\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3057\u305f\u3068\u304d\u3001\u5c0f\u58f2\u696d\u304b\u3089\u306e\u53ce\u76ca\u304c 28% \u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/%e3%83%93%e3%82%b8%e3%83%a5%e3%82%a2%e3%83%ab%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0%e3%83%81%e3%82%a7%e3%83%83%e3%82%af%e3%83%aa%e3%82%b9%e3%83%88\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u30bf\u30b9\u30af\u7ba1\u7406\u304a\u3088\u3073\u5c0f\u58f2\u76e3\u67fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3001\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066&nbsp;<\/span><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c0f\u58f2\u76e3\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a55\u4fa1\u3059\u308b<\/a><span style=\"font-weight: 400;\"> \u30c1\u30fc\u30e0\u3084\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u60c5\u5831\u3092\u5171\u6709\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5168\u54e1\u304c\u540c\u3058\u30da\u30fc\u30b8\u306b\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5909\u66f4\u3092\u3059\u3070\u3084\u304f\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"in-closing\"><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u6700\u9ad8\u306e\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u512a\u308c\u305f\u4eba\u3005\u306e\u52aa\u529b\u3001\u9069\u5207\u306a\u8a08\u753b\u3001\u4fe1\u983c\u3067\u304d\u308b\u6280\u8853\u306b\u6839\u3056\u3057\u3066\u3044\u307e\u3059\u3002\u5c0f\u58f2\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u8a08\u753b\u304a\u3088\u3073\u5b9f\u884c\u3059\u308b\u969b\u306b\u3001\u3053\u308c\u3089 3 \u3064\u306e\u8981\u7d20\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308c\u3070\u3001\u7d50\u679c\u304c\u5287\u7684\u306b\u6539\u5584\u3055\u308c\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8457\u8005\u306b\u3064\u3044\u3066\uff1a<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=700%2C700&#038;ssl=1\" alt=\"\u30d5\u30e9\u30f3\u30bb\u30b5\u30cb\u30ab\u30b7\u30aa\" class=\"wp-image-1994\" style=\"width:193px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30e9\u30f3\u30c1\u30a7\u30b9\u30ab\u30fb\u30cb\u30ab\u30b7\u30aa<\/a> 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\u4f01\u696d\u3068\u5c0f\u58f2\u696d\u8005\u304c\u5354\u529b\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3076\u3068\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3001\u9867\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u5411\u4e0a\u3001\u53ce\u76ca\u5897\u52a0\u306a\u3069\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u306b\u3088\u308b\u3068\u3001\u300c\u5354\u529b\u304c\u6210\u529f\u3059\u308b\u3068\u3001\u55b6\u696d\u5229\u76ca\u7387\u304c 2 \uff5e 10 \u30d1\u30fc\u30bb\u30f3\u30c8\u5411\u4e0a\u3057\u307e\u3059\u3002\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u5e97\u982d\u5728\u5eab\u7387\u304c 5 \uff5e 8 \u30d1\u30fc\u30bb\u30f3\u30c8\u4e0a\u6607\u3057\u3001\u5728\u5eab\u304c\u5e73\u5747 10 \u30d1\u30fc\u30bb\u30f3\u30c8\u524a\u6e1b\u3055\u308c\u3001\u7269\u6d41\u30b3\u30b9\u30c8\u304c\u524a\u6e1b\u3055\u308c\u307e\u3059... <a href=\"https:\/\/blog.bindy.com\/ja\/cpg-%e3%81%a8%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%ae%e3%82%b3%e3%83%a9%e3%83%9c%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81\/\" class=\"more-link\">\u8aad\u307f\u7d9a\u3051\u3066 <span class=\"screen-reader-text\">CPG \u3068\u5c0f\u58f2\u696d\u8005\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e 5 \u3064\u306e\u30d2\u30f3\u30c8<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[11682095],"tags":[573863352,454459303,573863350,68976671],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising","tag-cpg-store-execution","tag-retail-best-practice"],"yoast_head":"<!-- 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