{"id":2235,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T20:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2235"},"modified":"2024-11-28T14:27:46","modified_gmt":"2024-11-28T19:27:46","slug":"%e8%a4%87%e6%95%b0%e3%81%ae%e5%b0%8f%e5%a3%b2%e3%83%90%e3%83%8a%e3%83%bc%e3%81%a7%e4%b8%80%e8%b2%ab%e3%81%97%e3%81%9f%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e4%bd%93%e9%a8%93%e3%82%92%e7%b6%ad%e6%8c%81","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/5-steps-cpgs-should-take-to-keep-a-cohesive-brand-experience-across-multiple-retail-banners\/","title":{"rendered":"CPG \u304c\u8907\u6570\u306e\u5c0f\u58f2\u30d0\u30ca\u30fc\u3067\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u53d6\u308b\u3079\u304d 5 \u3064\u306e\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"

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\u30b9\u30c6\u30c3\u30d7 2 \u2013 \u3055\u307e\u3056\u307e\u306a\u8ca9\u8def\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u5b9f\u884c\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b<\/span><\/h2>\n\n\n\n

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\u3053\u308c\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u30c1\u30fc\u30e0\u9593\u306e\u7dca\u5bc6\u306a\u5354\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002 Chio \u6c0f\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u5074\u306e\u62c5\u5f53\u8005\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u771f\u5317\u300d\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u9867\u5ba2\u30c1\u30fc\u30e0\u306f\u3001\u8907\u6570\u306e\u5e97\u8217 (\u4f8b: \u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u307e\u305f\u306f\u4ed6\u306e\u5c0f\u58f2\u5e97\uff09\u3002<\/span><\/p>\n\n\n\n

\u5b9f\u5e97\u8217\u3067\u306e\u5b9f\u884c\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u5c0f\u58f2\u696d\u8005\u306e\u9593\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3082\u5fc5\u8981\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u4f1a\u793e\u304c\u4f55\u3092\u8868\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u53d6\u5f15\u5148\u306e\u5c0f\u58f2\u5e97\u3068\u3001\u3055\u3089\u306b\u91cd\u8981\u306a\u3053\u3068\u3068\u3057\u3066\u3001\u305d\u306e\u9867\u5ba2\u304c\u8ab0\u3067\u3042\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308a\u5171\u540c\u5275\u8a2d\u8005\u3067\u3042\u308b Cassandra Rosen \u6c0f\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 <\/span>FK\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6<\/a>\u30ef\u30a4\u30f3\u3001\u30b9\u30d4\u30ea\u30c3\u30c4\u3001CPG \u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3067\u3042\u308b \u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u30ed\u30fc\u30bc\u30f3\u306f\u7d9a\u3051\u3066\u3001 <\/span><\/p>\n\n\n\n

\n

\u300c\u81ea\u5206\u81ea\u8eab\u306b\u554f\u3044\u304b\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u300e\u79c1\u304c\u30ea\u30fc\u30c1\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u9867\u5ba2\u306f\u8ab0\u3067\u3001\u306a\u305c\u5f7c\u3089\u306f\u79c1\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u9078\u3076\u306e\u304b\uff1f\u300f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u8ca9\u58f2\u6642\u70b9\u306e\u30cd\u30c3\u30ab\u30fc\u3084\u4e0b\u3052\u672d\u3001\u68da\u672d\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u30d2\u30f3\u30c8\u3084\u6559\u80b2\u60c5\u5831\uff08\u79c1\u305f\u3061\u306e\u5834\u5408\u306f\u30ec\u30b7\u30d4\uff09\u3092\u5f7c\u3089\u3068\u5171\u6709\u3059\u308c\u3070\u3001\u79c1\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8cfc\u5165\u3059\u308b\u610f\u6b32\u3084\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u559a\u8d77\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u300d \u2013 \u30ab\u30b5\u30f3\u30c9\u30e9\u30fb\u30ed\u30fc\u30bc\u30f3\u3001FK Interactive \u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u517c\u5171\u540c\u5275\u8a2d\u8005<\/span><\/p>\n<\/blockquote>\n\n\n\n

\u540c\u3058\u3088\u3046\u306b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u30ea\u30fc\u30c1\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005 (\u304a\u3088\u3073\u5f7c\u3089\u304c\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b\u5c0f\u58f2\u5e97) \u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u304b\u3089\u3001\u4f1a\u793e\u3068\u5c0f\u58f2\u696d\u8005\u306e\u4e21\u65b9\u306b\u95a2\u9023\u3059\u308b\u65b9\u6cd5\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u4f53\u9a13\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u6226\u7565\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d7 3 \u2013 \u5168\u56fd\u30ec\u30d9\u30eb\u3067\u30d6\u30e9\u30f3\u30c9 \u30a4\u30e1\u30fc\u30b8\u3092\u5ba3\u4f1d\u3059\u308b<\/span><\/h2>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u3068\u8cfc\u5165\u306e\u6c7a\u5b9a\u306f\u3001\u5e97\u8217\u5185\u3060\u3051\u3067\u884c\u308f\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u4eba\u3005\u306f\u5e97\u306b\u8db3\u3092\u8e0f\u307f\u5165\u308c\u308b\u524d\u306b\u3059\u3067\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u5148\u5165\u89b3\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u5f7c\u3089\u306e\u4f53\u9a13\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059.<\/span><\/p>\n\n\n\n

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\"\u4e0d\u5341\u5206\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3067\u30c6\u30fc\u30d6\u30eb\u306b\u304a\u91d1\u3092\u6b8b\u3059\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\n

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\u30b9\u30c6\u30c3\u30d7 4 \u2013 \u30b9\u30c8\u30a2\u3068\u5354\u529b\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6b63\u3057\u304f\u5b9f\u884c\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b<\/span><\/h2>\n\n\n\n

\u5e97\u8217\u30ec\u30d9\u30eb\u3067\u306f\u3001CPG \u306f\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3001\u4eba\u3005\u304c\u512a\u308c\u305f\u30d6\u30e9\u30f3\u30c9 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4eab\u53d7\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u5b9f\u969b\u306e\u5b9f\u884c\u306f\u5c0f\u58f2\u696d\u8005\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u539f\u5247\u3068\u3057\u3066\u3001\u5b9f\u884c\u306e\u305f\u3081\u306e\u660e\u78ba\u3067\u4e00\u8cab\u3057\u305f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

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\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u304a\u3088\u3073 KPI \u3092\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3 \u30e9\u30a4\u30f3\u3092\u958b\u3044\u305f\u307e\u307e\u306b\u3057\u307e\u3059\u3002 CPG \u3068\u5c0f\u58f2\u696d\u8005\u306f\u5354\u529b\u3057\u3066\u3001\u5546\u54c1\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u68da\u5272\u306a\u3069\u3092\u6c7a\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u884c\u3059\u308b\u62c5\u5f53\u8005 (\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b6\u30fc\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u304a\u3088\u3073\u30a2\u30bd\u30b7\u30a8\u30a4\u30c8) \u304c\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30bf\u30b9\u30af \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u30ab\u30ec\u30f3\u30c0\u30fc\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306a\u3069\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u52b9\u679c\u7684\u306b\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3082\u306e\u3092\u7528\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d7 5 \u2013 \u8a55\u4fa1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3059\u308b<\/span><\/h2>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u88c5\u3057\u305f\u3060\u3051\u3067\u7d42\u308f\u308a\u306b\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u3055\u307e\u3056\u307e\u306a\u5e97\u8217\u3067\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6ce8\u610f\u6df1\u304f\u76e3\u8996\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u65b9\u6cd5\u306f\u3001\u5c0f\u58f2\u696d\u8005\u3054\u3068\u306e\u58f2\u4e0a\u3068\u53ce\u76ca\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6700\u3082\u591a\u304f\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u30ea\u30c6\u30fc\u30eb \u30d0\u30ca\u30fc\u306f\u3069\u308c\u3067\u3059\u304b?\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u306e\u306f\u3069\u308c\u3067\u3059\u304b?<\/span><\/p>\n\n\n\n

Chio \u6c0f\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u306f\u901a\u5e38\u3001 POS\u30c7\u30fc\u30bf<\/a>. \u300c\u30d6\u30e9\u30f3\u30c9\u306f POS<\/a> \u304a\u3088\u3073\u30ab\u30c6\u30b4\u30ea \u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u5f7c\u3089\u306f\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u300cKroger \u3068\u6bd4\u8f03\u3057\u3066 Safeway \u306f\u3069\u3046\u3067\u3059\u304b?\u300d\u306a\u3069\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5f7c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3069\u3046\u3067\u3059\u304b\uff1f\u6539\u5584\u3059\u3079\u304d\u70b9\u306f\u4f55\u3067\u3059\u304b?\u6700\u3082\u6d17\u7df4\u3055\u308c\u305f\u7d44\u7e54\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u5206\u6790\u306b\u6ce8\u76ee\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u5834\u6240\u3067\u9069\u5207\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u7a2e\u985e\u306e\u8cea\u554f\u3092\u518d\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u5e38\u306b\u6311\u6226\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/span><\/p>\n\n\n\n

\u3053\u308c\u306b\u3088\u308a\u3001CPG \u306f\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5224\u65ad\u3057\u3001\u4eca\u5f8c\u53d6\u308b\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3 \u30b9\u30c6\u30c3\u30d7\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u3082\u3046 1 \u3064\u306e\u512a\u308c\u305f\u65b9\u6cd5\u306f\u3001 \u5c0f\u58f2\u76e3\u67fb<\/a>.\u62c5\u5f53\u8005\u3092\u5272\u308a\u5f53\u3066\u3066\u3001\u5b9f\u969b\u306b\u3055\u307e\u3056\u307e\u306a\u5c0f\u58f2\u5e97\u306b\u5411\u304b\u3044\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6b63\u3057\u304f\u5b9f\u884c\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u30d6\u30e9\u30f3\u30c9 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u4ed6\u306e\u5834\u6240\u3067\u3082\u307e\u3068\u307e\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u76e3\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u4eba\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u4f1d\u3048\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6700\u826f\u306e\u7d50\u679c\u3092\u5f97\u308b\u306b\u306f\u3001\u76e3\u67fb\u3092\u3067\u304d\u308b\u9650\u308a\u5fb9\u5e95\u7684\u306b\u6587\u66f8\u5316\u3057\u307e\u3059\u3002\u30dc\u30c3\u30af\u30b9\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u305f\u308a\u3001\u30d5\u30a9\u30fc\u30e0\u306b\u8a18\u5165\u3057\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5199\u771f\u3092\u64ae\u308b\u3002\u30a2\u30bd\u30b7\u30a8\u30a4\u30c8\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u304a\u3088\u3073\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u30c1\u30fc\u30e0\u306b\u591a\u5927\u306a\u6d1e\u5bdf\u304c\u3082\u305f\u3089\u3055\u308c\u3001\u4eba\u3005\u304c\u3069\u3053\u3067\u3069\u306e\u3088\u3046\u306b\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u3066\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4e00\u8cab\u3057\u3066\u5370\u8c61\u306b\u6b8b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u6700\u5f8c\u306e\u8a00\u8449 <\/span><\/h2>\n\n\n\n

\u3053\u306e\u8a18\u4e8b\u304c\u3001\u3053\u308c\u3089\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002\u307e\u305f\u3001\u72ec\u81ea\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30b3\u30e1\u30f3\u30c8\u3067\u5171\u6709\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3054\u610f\u898b\u3092\u304a\u5f85\u3061\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u8457\u8005\u306b\u3064\u3044\u3066\uff1a<\/p>\n\n\n

\n
\"\u30d5\u30e9\u30f3\u30bb\u30b5\u30cb\u30ab\u30b7\u30aa\"<\/figure>\n<\/div>\n\n\n
<\/i>\u30d5\u30e9\u30f3\u30c1\u30a7\u30b9\u30ab\u30fb\u30cb\u30ab\u30b7\u30aa<\/a> \u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e9\u30a4\u30bf\u30fc\u517c\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3067\u3001\u5c0f\u58f2\u696d\u8005\u304c\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u5168\u4f53\u7684\u306b\u512a\u308c\u305f\u5c0f\u58f2\u696d\u8005\u306b\u306a\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u5c0f\u58f2\u30c8\u30ec\u30f3\u30c9\u3084\u30d2\u30f3\u30c8\u306b\u3064\u3044\u3066\u57f7\u7b46\u3059\u308b\u3053\u3068\u306b\u5c02\u5ff5\u3057\u3066\u3044\u307e\u3059\u3002 <\/em><\/div>","protected":false},"excerpt":{"rendered":"

\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u3042\u3089\u3086\u308b CPG \u306b\u3068\u3063\u3066\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u512a\u79c0\u306a\u4eba\u6750\u3092\u4f1a\u793e\u306b\u5f15\u304d\u3064\u3051\u3001\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u307e\u3059\u3002\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u306f\u3001\u3042\u306a\u305f\u304c\u4e3b\u5c0e\u6a29\u3092\u63e1\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u6bd4\u8f03\u7684\u7c21\u5358\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u72ec\u81ea\u306e\u5c0f\u58f2\u5e97\u3084 Web \u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4f1a\u793e\u304c\u4e3b\u5c0e\u6a29\u3092\u63e1\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u4f53\u9a13\u3059\u308b\u65b9\u6cd5\u3092 (\u3042\u308b\u7a0b\u5ea6) \u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u5c0f\u58f2\u30d0\u30ca\u30fc\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8a71\u306f\u5225\u3067\u3059\u3002\u5b8c\u5168\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3066\u3044\u306a\u3044\u5e97\u8217\u3067\u88fd\u54c1\u304c\u5c55\u793a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u610f\u56f3\u3057\u305f\u3088\u3046\u306b\u8a8d\u8b58\u307e\u305f\u306f\u4f53\u9a13\u3057\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u304c\u8aa4\u3063\u3066\u5c55\u793a\u3055\u308c\u305f\u308a\u3001\u5f93\u696d\u54e1\u304c\u9069\u5207\u306b\u8aac\u660e\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059... \u8aad\u307f\u7d9a\u3051\u3066 CPG \u304c\u8907\u6570\u306e\u5c0f\u58f2\u30d0\u30ca\u30fc\u3067\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u53d6\u308b\u3079\u304d 5 \u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/span> 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