{"id":1864,"date":"2023-08-25T15:15:00","date_gmt":"2023-08-25T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1864"},"modified":"2025-08-19T14:20:01","modified_gmt":"2025-08-19T18:20:01","slug":"%e3%82%b1%e3%83%bc%e3%82%b9%e3%82%b9%e3%82%bf%e3%83%87%e3%82%a3-%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab-cpg-%e3%82%92%e4%bd%bf%e7%94%a8%e3%81%97%e3%81%9f%e3%81%8b","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/","title":{"rendered":"\ud83d\udcda \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3: CPG \u304c Bindy \u3092\u4f7f\u7528\u3057\u3066 3,200 \u8ed2\u306e\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u5909\u63db\u3092\u5b9f\u88c5\u3057\u305f\u65b9\u6cd5"},"content":{"rendered":"<p class=\"wp-block-paragraph\">CPG \u304c\u4eca\u5f8c\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u30ea\u30bb\u30c3\u30c8\u306b\u5099\u3048\u308b\u3068\u304d\u306f\u3044\u3064\u3067\u3082\u3001\u305f\u3068\u3048\u4f55\u30f6\u6708\u3082\u8a08\u753b\u3092\u7df4\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u8ab2\u984c\u306f\u907f\u3051\u3089\u308c\u307e\u305b\u3093\u3002\u73fe\u5730\u30c1\u30fc\u30e0\u3068\u306e\u8abf\u6574\u3001\u5404\u5e97\u8217\u306e\u88fd\u54c1\u3068\u770b\u677f\u304c\u5404\u30ec\u30b9\u30c8\u30e9\u30f3\u5f62\u5f0f\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u3053\u3068\u306e\u78ba\u8a8d\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u78ba\u4fdd\u3001\u5b9f\u884c\u306e\u691c\u8a3c\u306a\u3069\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3,200 \u304b\u6240\u306b\u95a2\u4fc2\u3057\u3001\u6570\u65e5\u3067\u5b8c\u4e86\u3057\u3066\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u3001\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u304a\u5ba2\u69d8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u969b\u7684\u306a\u5305\u88c5\u54c1\u4f1a\u793e\u3001\u98df\u54c1\u30b5\u30fc\u30d3\u30b9\u4f1a\u793e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ab2\u984c: 3,200 \u5e97\u8217\u3067\u306e\u5546\u54c1\u8ee2\u63db<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e16\u754c\u6700\u5927\u624b\u306e\u6d88\u8cbb\u8ca1\u4f01\u696d\uff08\u4ee5\u4e0b\u300cCPG\u300d\uff09\u304c\u30a2\u30d7\u30ed\u30fc\u30c1 <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d3\u30f3\u30c7\u30a3<\/a> \u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u5927\u624b\u30af\u30a4\u30c3\u30af\u30b5\u30fc\u30d3\u30b9\u30ec\u30b9\u30c8\u30e9\u30f3\u30b0\u30eb\u30fc\u30d7\uff08\u4ee5\u4e0b\u300cQSR\u300d\uff09\u3068\u306e\u9593\u3067\u3001\u81ea\u793e\u5546\u54c1\u30923,200\u5e97\u8217\u306b\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u5408\u610f\u306b\u9054\u3057\u305f\u3002 CPG \u306f\u4e3b\u8981\u306a\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u306e\u4ee3\u308f\u308a\u306b\u81ea\u793e\u306e\u88fd\u54c1\u3092\u5c55\u793a\u3057\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u6570\u9031\u9593\u306e\u3046\u3061\u306b 3,200 \u8ed2\u306e\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u5546\u54c1\u5316\u3092\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8b\u524d\u306b\u5e97\u8217\u30ec\u30d9\u30eb\u3067\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u5909\u63db\u3092\u5b9f\u88c5\u3057\u3001\u5b8c\u4e86\u3057\u305f\u3089\u3059\u3079\u3066\u306e\u5e97\u8217\u3092\u518d\u5ea6\u691c\u67fb\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?\u3059\u3079\u3066\u306e\u5e97\u8217\u304c\u8ee2\u63db\u3055\u308c\u3001\u3059\u3079\u3066\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6d3b\u52d5\u304c\u6642\u9593\u901a\u308a\u306b\u3001\u3059\u3079\u3066\u306e\u5834\u6240\u3067\u5b8c\u5168\u306b\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8981\u4ef6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306b\u306f\u3001\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u304c\u91cd\u8981\u3067\u3057\u305f\u3002 CPG \u306f\u3001 <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u73fe\u5834\u5bfe\u5fdc\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u3001 \u65e5\u4ee5\u5185\u3002\u5f7c\u3089\u306f\u3001\u72ec\u81ea\u306e\u30c1\u30fc\u30e0\u3068\u65e2\u5b58\u306e\u6a5f\u5668 (\u500b\u4eba\u6240\u6709\u3068\u4f1a\u793e\u6240\u6709\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u30e9\u30c3\u30d7\u30c8\u30c3\u30d7\u306e\u7d44\u307f\u5408\u308f\u305b) \u3092\u4f7f\u7528\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3059\u3050\u306b\u6a5f\u80fd\u3057\u3001\u62e1\u5f35\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u306f\u30016 \u3064\u306e\u30bf\u30a4\u30e0 \u30be\u30fc\u30f3\u3068 3,200 \u5e97\u8217\u306b\u308f\u305f\u308b\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u521d\u3001CPG \u306f\u300c\u793e\u5185\u300d\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3057\u305f (<a href=\"https:\/\/blog.bindy.com\/ja\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a8\u30af\u30bb\u30eb\u3001\u30e1\u30fc\u30eb<\/a>) \u304a\u3088\u3073\u4e00\u822c\u7684\u306a\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 (SurveyMonkey\u2122)\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u5b9f\u884c\u306e\u901f\u5ea6\u3068\u6b63\u78ba\u3055\u306b\u95a2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u8981\u4ef6\u3092\u6e80\u305f\u3059\u306b\u306f\u3001\u9045\u3059\u304e\u3001\u52b4\u50cd\u96c6\u7d04\u7684\u3067\u3001\u30a8\u30e9\u30fc\u304c\u767a\u751f\u3057\u3084\u3059\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CPG \u306e\u767b\u9332\u3092\u53d7\u3051\u53d6\u308b\u3068\u3001Bindy \u30c1\u30fc\u30e0\u306f Web \u4f1a\u8b70\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3057\u307e\u3057\u305f\u3002 <a href=\"https:\/\/bindy.com\/app\/registration\/step1?lang=en\">\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30c7\u30e2<\/a> \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u3078\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3002\u30c7\u30e2\u306b\u57fa\u3065\u3044\u3066\u3001CPG \u306f\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u30cb\u30fc\u30ba\u306b\u9069\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3057\u307e\u3057\u305f\u3002\u6b21\u306b\u3001Bindy \u306f\u6bce\u5e74\u300c\u30aa\u30fc\u30eb\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u300d\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002 <a href=\"https:\/\/bindy.com\/about\/pricing\/\">\u898b\u7a4d\u3082\u308a<\/a> \u4e88\u7b97\u5185\u306b\u53ce\u307e\u308a\u307e\u3057\u305f\u3002\u6700\u5f8c\u306b\u3001CPG \u306f\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u6c42\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63368\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/skip-the-tradeshow-ware-and-try-before-you-buy\/overstate-benefits-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"overstate-benefits-orange\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63368\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/04\/overstate-benefits-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u6642\u9593\u4ee5\u5185\u306b\u3001CPG \u306f\u4e3b\u306b\u72ec\u81ea\u306b\u6b21\u306e\u3053\u3068\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Bindy \u306e\u7d44\u307f\u8fbc\u307f\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u30013,200 \u4ee5\u4e0a\u306e\u5834\u6240\u3092\u30b7\u30b9\u30c6\u30e0\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u307e\u3057\u305f\u3002 Bindy \u306f\u3001\u5834\u6240\u3092\u81ea\u52d5\u7684\u306b\u30b8\u30aa\u30b3\u30fc\u30c9\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. \u5730\u57df\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u62c5\u5f53\u8005\u306e\u5b8c\u5168\u306a\u5168\u56fd\u968e\u5c64\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u306e\u5834\u6240\u306b\u5272\u308a\u5f53\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306f Bindy \u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3059\u3050\u306b\u30b5\u30a4\u30f3\u30a4\u30f3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. \u72ec\u81ea\u306e\u30d3\u30b8\u30cd\u30b9 \u30eb\u30fc\u30eb\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3001\u304a\u3088\u3073\u30e9\u30d9\u30eb\u3092\u5b9f\u88c5\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/restaurant\/\" target=\"_blank\" rel=\"attachment wp-att-10661 noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65939\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/giant_restaurant_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_restaurant_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65939\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_restaurant_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0 CONVERSION \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u5b9f\u884c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306b\u3001CPG \u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3067\u5e97\u8217\u30ec\u30d9\u30eb\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u591a\u6570\u306e\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u306f 3 \u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30d5\u30a7\u30fc\u30ba 1<\/strong><br><a href=\"https:\/\/blog.bindy.com\/ja\/%e5%b0%8f%e5%a3%b2%e7%9b%a3%e6%9f%bb%e3%83%81%e3%82%a7%e3%83%83%e3%82%af%e3%83%aa%e3%82%b9%e3%83%88%e3%81%ae%e4%bd%9c%e6%88%90%e6%96%b9%e6%b3%95\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e97\u982d\u30a2\u30f3\u30b1\u30fc\u30c8<\/a> 3,200 \u304b\u6240\u306e\u305d\u308c\u305e\u308c\u306e\u5834\u6240\u3067\u306e\u4e8b\u5b9f\u8abf\u67fb\u3002\u76ee\u7684\u306f\u3001\u5909\u63db\u524d\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u3053\u308c\u306b\u306f\u3001\u5e97\u8217\u306e\u30b9\u30bf\u30c3\u30d5\u306e\u9023\u7d61\u5148\u60c5\u5831\u3001\u8a2d\u5099\u3001\u99d0\u8eca\u5834\u3001\u914d\u9054\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u78ba\u8a8d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001\u5f7c\u3089\u306f\u5404\u5834\u6240\u306e\u74b0\u5883\u3068\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u6587\u66f8\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u8a2a\u554f\u3054\u3068\u306b\u4f55\u4e07\u679a\u3082\u306e\u5199\u771f\u3092\u64ae\u308a\u3001\u5199\u771f\u3092\u6dfb\u4ed8\u3057\u307e\u3057\u305f\u3002 Bindy \u306f\u3001\u30d3\u30eb\u30c8\u30a4\u30f3 \u30de\u30c3\u30d7\u3001\u4f4d\u7f6e\u60c5\u5831\u3001\u304a\u3088\u3073\u8fd1\u304f\u306e\u5e97\u8217\u306b\u30bc\u30ed\u30a4\u30f3\u3059\u308b\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u3001\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u652f\u63f4\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001CPG \u306f\u307e\u3060\u8a2a\u554f\u304c\u5fc5\u8981\u306a\u5e97\u8217\u3092\u7c21\u5358\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30d5\u30a7\u30fc\u30ba 2<\/strong><br>3,200\u62e0\u70b9\u3054\u3068\u306b\u672c\u793e\u55b6\u696d\u62c5\u5f53\u8005\u304c\u96fb\u8a71\u8abf\u67fb\u3002\u30d5\u30a7\u30fc\u30ba 1 \u3067\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u30d5\u30a7\u30fc\u30ba 2 \u306e\u76ee\u7684\u306f\u3001\u4ea4\u63db\u3055\u308c\u308b\u6a5f\u5668\u3084\u5b9f\u969b\u306e\u5909\u63db\u65e5\u306a\u3069\u3001\u6b21\u306e\u5909\u63db\u306e\u8a73\u7d30\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30d5\u30a7\u30fc\u30ba 3<\/strong><br>3,200\u62e0\u70b9\u3054\u3068\u306e\u5c0e\u5165\u5f8c\u8abf\u67fb\u3002\u76ee\u7684\u306f\u3001\u5909\u63db\u30d7\u30ed\u30bb\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u9032\u3093\u3060\u304b\u306b\u3064\u3044\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u5909\u63db\u306f\u9069\u5207\u306b\u3001\u6642\u9593\u3069\u304a\u308a\u306b\u3001\u53ef\u80fd\u306a\u9650\u308a\u6df7\u4e71\u306e\u5c11\u306a\u3044\u65b9\u6cd5\u3067\u884c\u308f\u308c\u307e\u3057\u305f\u304b? CPG \u306f\u7d44\u307f\u8fbc\u307f\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u5229\u7528\u3057\u3066\u3001\u4f55\u304c\u6a5f\u80fd\u3057\u3001\u4f55\u304c\u6a5f\u80fd\u3057\u306a\u304b\u3063\u305f\u304b\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u751f\u306e\u5f62\u5f0f\u3068\u96c6\u8a08\u3055\u308c\u305f\u5f62\u5f0f\u306e\u4e21\u65b9\u3067\u8abf\u3079\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u4eba\u3063\u307d\u304f\u3001\u30e2\u30c0\u30f3\u3067\u3001 <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u73fe\u5834\u5bfe\u5fdc\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30c4\u30fc\u30eb <\/a>\u306b\u3088\u308a\u3001\u5927\u898f\u6a21\u306a\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u30016 \u3064\u306e\u30bf\u30a4\u30e0 \u30be\u30fc\u30f3\u306b\u3042\u308b 3,200 \u5e97\u8217\u3067\u306e\u4e3b\u8981\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6e96\u5099\u3068\u7d50\u679c\u306e\u5206\u6790\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f7c\u3089\u306f\u4f55\u5343\u3082\u306e\u5834\u6240\u3092\u8a2a\u308c\u3001\u4f55\u5343\u3082\u306e\u76e3\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u4f55\u4e07\u679a\u3082\u306e\u5199\u771f\u3092\u64ae\u5f71\u3057\u3001\u6570\u9031\u9593\u3084\u6570\u304b\u6708\u3067\u306f\u306a\u304f\u3001\u6570\u6642\u9593\u3084\u6570\u65e5\u3067\u3053\u308c\u3092\u5b9f\u884c\u3057\u307e\u3057\u305f\u3002\u8cbb\u7528\u306f\u308f\u305a\u304b\u3067\u3057\u305f\u3002\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7d50\u679c\u306f\u3059\u3050\u306b\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bindy \u306e\u304a\u304b\u3052\u3067\u3001CPG \u306f\u91cd\u8981\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a18\u9332\u7684\u306a\u901f\u3055\u3067\u6b63\u78ba\u306b\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>CPG \u304c\u4eca\u5f8c\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u30ea\u30bb\u30c3\u30c8\u306b\u5099\u3048\u308b\u3068\u304d\u306f\u3044\u3064\u3067\u3082\u3001\u305f\u3068\u3048\u4f55\u30f6\u6708\u3082\u8a08\u753b\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u8ab2\u984c\u306f\u907f\u3051\u3089\u308c\u307e\u305b\u3093\u3002\u73fe\u5730\u30c1\u30fc\u30e0\u3068\u306e\u8abf\u6574\u3001\u5404\u5e97\u8217\u306e\u88fd\u54c1\u3068\u770b\u677f\u304c\u5404\u30ec\u30b9\u30c8\u30e9\u30f3\u5f62\u5f0f\u3068\u4e92\u63db\u6027\u304c\u3042\u308b\u3053\u3068\u306e\u78ba\u8a8d\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u78ba\u4fdd\u3001\u5b9f\u884c\u306e\u691c\u8a3c\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u30023,200 \u306e\u5e97\u8217\u304c\u95a2\u4fc2\u3057\u3001\u6570\u65e5\u3067\u5b8c\u4e86\u3057\u3066\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u3001\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b? \u9867\u5ba2 \u56fd\u969b\u30d1\u30c3\u30b1\u30fc\u30b8\u5546\u54c1\u4f1a\u793e\u3001\u98df\u54c1\u30b5\u30fc\u30d3\u30b9\u3002\u8ab2\u984c: 3,200 \u306e\u5e97\u8217\u3067\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u8ee2\u63db \u4e16\u754c\u6700\u5927\u306e\u6d88\u8cbb\u8ca1\u4f1a\u793e (\u4ee5\u4e0b\u3001\u300cCPG\u300d\u3068\u8868\u8a18) \u306e 1 \u793e\u304c\u3001Bindy \u306b\u554f\u984c\u3092\u6301\u3061\u304b\u3051\u307e\u3057\u305f\u3002\u540c\u793e\u306f\u5927\u624b\u30af\u30a4\u30c3\u30af \u30b5\u30fc\u30d3\u30b9 \u30ec\u30b9\u30c8\u30e9\u30f3 \u30b0\u30eb\u30fc\u30d7 (\u4ee5\u4e0b\u3001\u300cCPG\u300d\u3068\u8868\u8a18) \u3068\u5408\u610f\u306b\u9054\u3057\u3066\u3044\u307e\u3057\u305f\u3002 <a href=\"https:\/\/blog.bindy.com\/ja\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/\" class=\"more-link\">\u8aad\u307f\u7d9a\u3051\u3066 <span class=\"screen-reader-text\">\ud83d\udcda \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3: CPG \u304c Bindy \u3092\u4f7f\u7528\u3057\u3066 3,200 \u8ed2\u306e\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u5909\u63db\u3092\u5b9f\u88c5\u3057\u305f\u65b9\u6cd5<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[319730,49417,15241,11682095],"tags":[124272271,124115995,430450308,446333502],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qsr","category-merchandising","category-case-study","category-cpgs","tag-merchandising-audit","tag-merchandising-checklist","tag-merchandising-execution","tag-qsr-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Case Study: How a CPG Used Bindy to Implement a Merchandising Conversion at 3,200 Restaurants<\/title>\n<meta name=\"description\" content=\"Case study: How a CPG used Bindy to implement a merchandising conversion across 3,200 restaurants on time, and in full.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/ja\/\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3-\u3069\u306e\u3088\u3046\u306b-cpg-\u3092\u4f7f\u7528\u3057\u305f\u304b\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcda Case Study: How a CPG Used Bindy to Implement a Merchandising Conversion at 3,200 Restaurants\" \/>\n<meta property=\"og:description\" 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