{"id":179,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=179"},"modified":"2024-11-28T14:51:26","modified_gmt":"2024-11-28T19:51:26","slug":"%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0%e3%81%ae%e9%9d%9e%e9%81%b5%e5%ae%88%e3%81%ab%e3%82%88%e3%82%8b%e3%82%b3%e3%82%b9%e3%83%88","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ja\/the-cost-of-merchandising-non-compliance\/","title":{"rendered":"\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u4e0d\u9075\u5b88\u306e\u30b3\u30b9\u30c8"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5c0f\u58f2\u696d\u306e\u6210\u529f\u306f\u5b9f\u884c\u529b\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3068\u3088\u304f\u8a00\u308f\u308c\u307e\u3059\u3002\u73fe\u5728\u3001\u5c0f\u58f2\u696d\u8005\u306f\u3069\u306e\u7a0b\u5ea6\u3046\u307e\u304f\u5b9f\u884c\u3057\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u5b9f\u884c\u304c\u9075\u5b88\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306e\u30b3\u30b9\u30c8\u306f\u3044\u304f\u3089\u3067\u3059\u304b?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30b9\u30c8\u30a2 \u30a4\u30f3\u30d7\u30ea\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3067\u3042\u308b\u30b8\u30a7\u30fc\u30e0\u30b9 \u30c6\u30f3\u30b5\u30fc\u3068\u30a4\u30f3\u30b9\u30c8\u30a2\u5b9f\u884c\u306e\u73fe\u72b6\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u306f\u3001NARMS \u2013 ISI \u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u4e3b\u306a\u8abf\u67fb\u7d50\u679c\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b3\u30b9\u30c8\u3068\u6a5f\u4f1a\u640d\u5931<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306e\u7d71\u8a08\u306f\u3001In-Store Implementation Network \u306e\u539a\u610f\u306b\u3088\u308a\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56de\u7b54\u8005\u306e 4% \u306e\u307f\u304c\u3001\u5e97\u8217\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30bb\u30c3\u30c8\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6d3b\u52d5\u304c\u5b8c\u5168\u304b\u3064\u6b63\u78ba\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3068\u63a8\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>50% \u306e\u8a8d\u53ef\u3055\u308c\u305f\u5c0f\u58f2\u8ca9\u4fc3\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306f\u3001\u7d44\u307f\u7acb\u3066\u3089\u308c\u3066\u3044\u306a\u3044\u304b\u3001\u9045\u308c\u3066\u7d44\u307f\u7acb\u3066\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7c73\u56fd\u696d\u754c\u306b\u3068\u3063\u3066\u6b21\u5584\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u7dcf\u30b3\u30b9\u30c8\u306f\u3001\u7dcf\u88fd\u54c1\u58f2\u4e0a\u9ad8\u306e\u7d04 1% \u3067\u3059\u3002<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8907\u6570\u5e97\u8217\u3092\u5c55\u958b\u3059\u308b\u5c0f\u58f2\u5e97\u3078\u306e\u5f71\u97ff\u306f\u5927\u304d\u3044\u304c\u3001\u89e3\u6c7a\u7b56\u306f\u9a5a\u304f\u307b\u3069\u5358\u7d14\u304b\u3064\u5b9f\u73fe\u53ef\u80fd\u3067\u3042\u308b\u3002\u30c6\u30f3\u30b5\u30fc\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u3001\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u305d\u308c\u3092\u5b9f\u884c\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u5fb9\u5e95\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5e97\u5185\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5e38\u306b\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9054\u6210\u3057\u307e\u3059\u3002\u300dVSN Strategies \u306e\u30d7\u30ea\u30f3\u30b7\u30d1\u30eb\u3001James Tenser \u6c0f<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0f\u58f2\u76e3\u67fb\u306e\u30b3\u30b9\u30c8\u3068 ROI \u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u6b21\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"https:\/\/blog.bindy.com\/ja\/how-much-do-retail-audits-really-cost\/\">\u5c0f\u58f2\u76e3\u67fb\u306e\u5b9f\u969b\u306e\u8cbb\u7528\u306f\u3044\u304f\u3089\u3067\u3059\u304b?<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/ja\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"\u4e0d\u5341\u5206\u306a\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3067\u30c6\u30fc\u30d6\u30eb\u306b\u304a\u91d1\u3092\u6b8b\u3059\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u58f2\u696d\u306e\u6210\u529f\u306f\u5b9f\u884c\u529b\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3068\u3088\u304f\u8a00\u308f\u308c\u307e\u3059\u3002\u73fe\u5728\u3001\u5c0f\u58f2\u696d\u8005\u306f\u3069\u306e\u7a0b\u5ea6\u5b9f\u884c\u529b\u304c\u3042\u308a\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u5b9f\u884c\u306e\u975e\u6e96\u62e0\u306b\u3088\u308b\u30b3\u30b9\u30c8\u306f\u3069\u306e\u7a0b\u5ea6\u3067\u3057\u3087\u3046\u304b\u3002\u5e97\u8217\u5185\u5b9f\u884c\u306e\u73fe\u72b6\u306b\u3064\u3044\u3066\u3001In-Store Implementation Network \u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001James Tenser \u6c0f\u3068\u8a71\u3057\u5408\u3046\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u306f\u3001NARMS \u2013 ISI \u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u306e\u4e3b\u306a\u8abf\u67fb\u7d50\u679c\u306e\u4e00\u90e8\u3067\u3059\u3002\u30b3\u30b9\u30c8\u3068\u6a5f\u4f1a\u640d\u5931\u4ee5\u4e0b\u306e\u7d71\u8a08\u306f\u3001In-Store Implementation Network \u304b\u3089\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8907\u6570\u5e97\u8217\u3092\u5c55\u958b\u3059\u308b\u5c0f\u58f2\u696d\u8005\u3078\u306e\u5f71\u97ff\u306f\u5927\u304d\u3044\u3067\u3059\u304c\u3001\u89e3\u6c7a\u7b56\u306f\u9a5a\u304f\u307b\u3069\u5358\u7d14\u660e\u5feb\u3067\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002Tenser \u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002\u300c\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u3001\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u305d\u308c\u3092\u53ef\u80fd\u306b\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u2026 <a href=\"https:\/\/blog.bindy.com\/ja\/the-cost-of-merchandising-non-compliance\/\" class=\"more-link\">\u8aad\u307f\u7d9a\u3051\u3066 <span class=\"screen-reader-text\">\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u4e0d\u9075\u5b88\u306e\u30b3\u30b9\u30c8<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[6062610,38336434,36420397,36052485,25774486,39414784],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-district-manager","tag-food-service-compliance","tag-in-store-merchandising","tag-seasonal-programs","tag-store-walk","tag-visit-checklist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Cost of Merchandising Non-Compliance<\/title>\n<meta name=\"description\" content=\"We know that not all merchandising promotional programs are fully executed. 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