{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"caso-di-studio-su-come-un-franchisor-nazionale-sta-aiutando-i-franchisee-durante-il-covid-19","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda Caso di studio: come un franchisor nazionale ha utilizzato Bindy per aiutare 1.200 franchisee durante il Covid-19"},"content":{"rendered":"

Il Covid-19 \u00e8 stato forse il pi\u00f9 grande disgregatore che molti abbiano mai visto nel settore della vendita al dettaglio. Tuttavia, i rivenditori hanno gi\u00e0 affrontato momenti difficili e disastri in passato. Come sono usciti da questo pasticcio? Come il Harvard Business Review<\/a> osserva, la migliore risposta a una crisi \u00e8 cominciare dalle persone. Raggiungi, empatizza e raccogli informazioni sul benessere personale e finanziario del tuo affiliato. <\/p>\n\n\n\n

Ecco come un franchisor nazionale di servizi personali utilizza Bindy per raggiungere e assistere i propri affiliati negli Stati Uniti.<\/p>\n\n\n\n

CLIENTE<\/strong><\/h2>\n\n\n\n

Franchisor nazionale di servizi personali con oltre 1.200 sedi in franchising negli Stati Uniti.<\/p>\n\n\n\n

Sfida<\/strong><\/h2>\n\n\n\n

Con l'inizio del Covid-19, il franchisor aveva bisogno di un modo per raggiungere oltre 1.200 sedi in franchising. Il franchisor voleva capire come gli affiliati stavano affrontando la crisi del Covid-19 sia a livello personale che aziendale. Il franchisor doveva inoltre raccogliere informazioni sulle esigenze pi\u00f9 urgenti degli affiliati, offrire supporto e aiutarli a prepararsi per la riapertura.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

L'uso della posta elettronica o di Excel per questo tipo di iniziativa sarebbe troppo lento. Inoltre, se il franchisor utilizzava l'e-mail o Excel per registrare le risposte, dovrebbe quindi compilare le risposte e creare tendenze in oltre 1.200 localit\u00e0, il che richiede tempo e soggetto a errori. In un momento in cui la situazione cambia ogni ora e la sede centrale ha bisogno di raccogliere informazioni e rispondere rapidamente, l'utilizzo di e-mail ed Excel semplicemente non era un'opzione.<\/p>\n\n\n\n

Invece il franchisor ha utilizzato Bindy.<\/p>\n\n\n\n

ESECUZIONE DELLA SOLUZIONE<\/strong><\/h2>\n\n\n\n

Il franchisor ha creato rapidamente un nuovo modulo\/elenco di controllo personalizzato utilizzando il generatore di moduli di Bindy. La lista di controllo \u00e8 stata distribuita sulle app mobili, tablet e PC degli auditor in tempo reale. I revisori hanno utilizzato la lista di controllo per chiamare gli affiliati e documentare le risposte degli affiliati (gli affiliati possono anche compilare il modulo sul proprio cellulare, tablet o PC). La sede centrale pu\u00f2 eseguire report in tempo reale per tenere traccia delle tendenze, aggregare e misurare i punti critici e capire come supportare al meglio i propri affiliati.<\/p>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n

Con questo modulo, il franchisor aiuta i franchisee a capire come continuare a entrare in contatto con i clienti, chiudere i negozi in sicurezza, richiedere sovvenzioni e agevolazioni, utilizzare le corrette pratiche delle risorse umane se devono rilasciare i dipendenti e pianificare la riapertura.<\/p>\n\n\n\n

Per saperne di pi\u00f9, consulta il nostro blog: Franchising nella vendita al dettaglio: 7 modi in cui HQ pu\u00f2 supportare gli affiliati<\/a><\/p>\n\n\n\n

Inoltre, i franchisor devono comprendere l'intera portata dell'impatto sulla loro attivit\u00e0. Gli affiliati hanno il flusso di cassa per sostenere la posizione? Quali franchisee sono nella posizione migliore per riaprire e quando? Chi ha licenziato il personale? Chiedere ai franchisee di ottenere agevolazioni, negoziare contratti di locazione, ecc...<\/p>\n\n\n\n

Con Bindy, la checklist pu\u00f2 essere aggiornata regolarmente e ridistribuita istantaneamente al variare della situazione. Poich\u00e9 Bindy ha una gerarchia "made for retail" incorporata, i dati del franchisee sono isolati per proteggere la riservatezza e la visibilit\u00e0.<\/p>\n\n\n\n

Il franchisor pu\u00f2 filtrare i dati aggregati per stato o regione per avere una migliore comprensione di ci\u00f2 che gli affiliati devono affrontare, dove e quando e implementare di conseguenza il supporto pertinente. Durante il check-in con gli affiliati, gli auditor offrono coaching per aiutare gli affiliati mentre le sedi sono chiuse e per prepararsi alla riapertura.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Riepilogo <\/strong><\/h2>\n\n\n\n

Anche quando i negozi sono chiusi, gli affiliati devono sapere di avere il supporto della sede centrale. Poich\u00e9 la situazione pu\u00f2 variare in base alla regione e allo stato, \u00e8 importante che la sede centrale comprenda le esigenze specifiche e risponda in base alla realt\u00e0 in ogni mercato\/contea.<\/p>\n\n\n\n

La comunicazione e la capacit\u00e0 di raccogliere rapidamente i dati sono fondamentali per rispondere e sopravvivere a una crisi.<\/p>\n\n\n\n

Con Bindy, franchisor, Operations e District Manager possono creare moduli e liste di controllo personalizzati per raggiungere affiliati e negozi. Gli affiliati possono anche autovalutarsi e la sede centrale pu\u00f2 cercare e filtrare i dati aggregati per vedere quali sono le esigenze pi\u00f9 urgenti.<\/p>","protected":false},"excerpt":{"rendered":"

Il Covid-19 \u00e8 stato forse il pi\u00f9 grande disgregatore che molti abbiano mai visto nel settore della vendita al dettaglio. Tuttavia, i rivenditori hanno gi\u00e0 affrontato momenti difficili e disastri in passato. Come sono usciti da questo pasticcio? Come osserva l\u2019Harvard Business Review, la migliore risposta a una crisi \u00e8 iniziare dalle persone. Raggiungi, empatizza e raccogli informazioni sul tuo... Continua a leggere \ud83d\udcda Caso di studio: come un franchisor nazionale ha utilizzato Bindy per aiutare 1.200 franchisee durante il Covid-19<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda 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