{"id":7063,"date":"2021-06-26T15:16:00","date_gmt":"2021-06-26T19:16:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7063"},"modified":"2024-08-20T11:34:01","modified_gmt":"2024-08-20T15:34:01","slug":"levoluzione-dellanalisi-del-traffico-pedonale-e-come-utilizzarla","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/","title":{"rendered":"L&#039;evoluzione dell&#039;analisi del traffico pedonale e come utilizzarla"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">L&#039;analisi del traffico pedonale sta aiutando i negozi fisici a ottenere le stesse informazioni dettagliate sui clienti su cui i marchi di e-commerce hanno sfruttato. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Quando lo shopping online ha fatto progressi, i marchi di e-commerce hanno avuto il sopravvento in termini di dati. Potrebbero monitorare pi\u00f9 di quante persone sono arrivate al loro sito: potrebbero guardare come hanno interagito con il loro sito e quindi comprendere il comportamento generale dei clienti mentre interagiscono con il marchio.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nel frattempo, i rivenditori fisici erano felici se potevano ottenere un numero preciso di acquirenti che sono entrati nel negozio.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">E poi \u00e8 arrivata la tecnologia. <\/span><a href=\"https:\/\/blog.bindy.com\/it\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traffico pedonale<\/a><span style=\"font-weight: 400;\"> l&#039;analisi si \u00e8 evoluta dal semplice conteggio del corpo a una serie pi\u00f9 sofisticata di analisi, simili a quelle disponibili online.&nbsp;<\/span><span style=\"font-weight: 400;\">Adesso, <\/span><a href=\"https:\/\/blog.bindy.com\/it\/i-10-principali-kpi-che-i-rivenditori-smb-dovrebbero-monitorare-e-come-misurarli\/\" target=\"_blank\" rel=\"noopener noreferrer\">rivenditori basati sui dati<\/a><span style=\"font-weight: 400;\"> pu\u00f2 raccogliere informazioni dettagliate non solo su quante persone entrano nel loro negozio, ma anche sul loro comportamento mentre sono l\u00ec.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In questo articolo, esamineremo la storia e l&#039;evoluzione dell&#039;analisi del traffico pedonale e come puoi utilizzarla nei tuoi negozi al dettaglio.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">L&#039;evoluzione del contatore del traffico pedonale<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Innanzitutto, diamo uno sguardo all&#039;evoluzione del conteggio e dell&#039;analisi del traffico pedonale:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conti manuali nell&#039;antichit\u00e0:<\/strong><b><span style=\"font-weight: 400;\"> Ci sono indicazioni storiche di un conteggio manuale precoce. <\/span><a href=\"https:\/\/americanhistory.si.edu\/collections\/object-groups\/counters\" target=\"_blank\" rel=\"noopener noreferrer\">Secondo il National Museum of American History<\/a><span style=\"font-weight: 400;\">, &quot;gli scribi che effettuavano calcoli spostavano piccole pietre o gettoni di metallo lungo le linee&quot;.<\/span><\/b><\/li>\n\n\n\n<li><strong>Contatori meccanici:<\/strong> <span style=\"font-weight: 400;\">Nel 19\u00b0 secolo, gli inventori iniziarono a creare e brevettare contatori meccanici. Questi dispositivi sono stati utilizzati per contare l&#039;agricoltura, i macchinari e altro ancora. Nel 1874, Alexander Atkinson invent\u00f2 un registro di conteggio per tenere traccia delle quantit\u00e0 di grano.<\/span><\/li>\n\n\n\n<li><strong>Tappetini a pressione:<\/strong><span style=\"font-weight: 400;\"> Tappetini, piattaforme e sensori sensibili alla pressione sono stati uno dei primi progressi mirati al conteggio delle persone. Funziona anche in un ambiente di vendita al dettaglio.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Raggi infrarossi:<\/strong><span style=\"font-weight: 400;\"> I banconi delle travi sono posti ai lati opposti dell&#039;ingresso del negozio. Usano un ricevitore o un riflettore per sparare un flusso continuo di luce attraverso l&#039;ingresso. Ogni volta che questo raggio di luce viene interrotto, aggiunge un conteggio al conteggio.<\/span><\/li>\n\n\n\n<li><strong>Contatori termici<\/strong><b>: <\/b><span style=\"font-weight: 400;\">Questa tecnologia \u00e8 stata sviluppata utilizzando fonti di calore per contare il numero di persone che entrano in un negozio.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Contatori video<\/strong><b>:<span style=\"font-weight: 400;\"> I contatori di persone video registrano l&#039;ingresso del negozio e utilizzano algoritmi informatici per contare il numero di corpi che attraversano. I rivenditori sono stati in grado di iniziare ad analizzare qualcosa di pi\u00f9 del semplice numero di acquirenti che entrano nel negozio: hanno anche potuto osservare il loro comportamento una volta entrati.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Conteggio Wi-Fi:<\/strong><span style=\"font-weight: 400;\"> Ancora pi\u00f9 avanzata dei contatori video, l&#039;analisi del traffico pedonale WiFi \u00e8 la pi\u00f9 sofisticata fino ad oggi. Gli smartphone degli acquirenti si connettono alla rete e inviano avvisi e informazioni al sistema sulla loro attivit\u00e0. Questa analisi dettagliata mostra il numero di acquirenti, dove sono andati, in quali aree hanno trascorso pi\u00f9 tempo, quali prodotti hanno esplorato e persino quali collaboratori li hanno aiutati.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La tecnologia di vendita al dettaglio consente continuamente ai marchi di <a href=\"https:\/\/blog.bindy.com\/it\/10-modi-per-usare-la-psicologia-del-consumatore-per-aumentare-le-vendite-al-dettaglio\/\" target=\"_blank\" rel=\"noopener noreferrer\">capire di pi\u00f9 sul comportamento dei clienti<\/a><span style=\"font-weight: 400;\">, costruendo relazioni autentiche e guidando le vendite.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?ssl=1\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/it\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"https:\/\/bindy.com\/\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Come utilizzare l&#039;analisi del traffico pedonale oggi<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">I rivenditori possono utilizzare una combinazione dei moderni strumenti di cui sopra, molti dei quali si rivolgono a video e Wi-Fi, come principali strumenti di analisi del traffico pedonale. &quot;Il traffico pedonale \u00e8 un barometro fondamentale per i rivenditori&quot;, afferma David Bairstow, SVP of product, <\/span>Skyhook<span style=\"font-weight: 400;\">. &quot;Con cos\u00ec tanti segnali in competizione per l&#039;attenzione dei consumatori, \u00e8 importante capire quanti consumatori stanno visitando i tuoi negozi rispetto ai tuoi concorrenti&quot;.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">I rivenditori possono &quot;identificare le tendenze all&#039;interno dei propri dati CRM per spiegare alcuni dei cambiamenti, ma non possono mettere insieme l&#039;intera storia senza comprendere il flusso del traffico pedonale&quot;, afferma. L&#039;analisi del traffico pedonale lega tutto insieme.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&quot;Essere in grado di vedere i cambiamenti relativi nel traffico pedonale pu\u00f2 supportare o negare una tesi&quot;. \u2013 David Bairstow, vicepresidente senior del prodotto, <a href=\"https:\/\/www.skyhook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Skyhook<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">I rivenditori dovrebbero analizzare alcune categorie chiave di informazioni dettagliate:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Modelli di traffico<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Analizzare il modo in cui i clienti si muovono attraverso il tuo negozio comprende molto. Quindi concentrati sui KPI che supportano i tuoi obiettivi aziendali generali. Detto questo, ci sono alcuni punti dati universali da considerare quando si osserva il traffico pedonale:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Punti di attrito<span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Dove si bloccano gli acquirenti? Cosa puoi fare per sbloccarli?&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Cluster<\/strong>:<span style=\"font-weight: 400;\"> Ci sono luoghi specifici nel negozio in cui gli acquirenti tendono a raggrupparsi o trascorrono molto tempo? Cosa c&#039;\u00e8 che li fa passare cos\u00ec tanto tempo in questo posto? \u00c8 una cosa buona o cattiva?<\/span><\/li>\n\n\n\n<li><strong>Tasso di conversione<\/strong>:<span style=\"font-weight: 400;\"> Sapere quante persone entrano nel tuo negozio e quante persone effettuano un acquisto ti aiuter\u00e0 a capire il tasso di conversione. Questo \u00e8 un indicatore pi\u00f9 accurato di quanto sei efficace nel guidare le vendite rispetto ai numeri di vendita flat-out.<\/span><\/li>\n\n\n\n<li><strong>Tempo di permanenza<\/strong>:<span style=\"font-weight: 400;\"> Quanto tempo trascorrono gli acquirenti nel tuo negozio? In che modo questo \u00e8 correlato ai dollari spesi e ad altre metriche relative alla conversione?<br><\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"10062\" data-permalink=\"https:\/\/blog.bindy.com\/it\/shutterstock_1125853544-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1125853544 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-10062\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=700%2C525&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=2000%2C1500&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?resize=533%2C400&amp;ssl=1 533w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/12\/shutterstock_1125853544-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Monitoraggio del mercato<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c8 sempre una buona idea eseguire analisi di mercato. &quot;Confronta il traffico pedonale tra pi\u00f9 punti vendita e i tuoi concorrenti&quot;, consiglia Bairstow. Questo ti aiuter\u00e0 a capire dove ti inserirai nel panorama generale.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Un&#039;analisi comparativa, rispetto ai tuoi negozi o a quelli dei tuoi concorrenti, funge da strumento di benchmarking per vedere come si posizionano i tuoi negozi. Sulla base di queste informazioni, puoi determinare se i tuoi numeri di traffico pedonale sono sani o devono essere affrontati.&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;I rivenditori possono osservare la distanza percorsa dai consumatori per raggiungere i negozi con le migliori prestazioni, i dati demografici dei visitatori dei negozi con le migliori prestazioni, gli altri rivenditori raggruppati attorno ai negozi con le migliori prestazioni rispetto a quelli con le prestazioni inferiori e le caratteristiche condivise dai negozi con le migliori prestazioni&quot;, afferma Bairstow .&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/it\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Ottenere visibilit\u00e0 sui tuoi siti li rende anche responsabili\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Attribuzione di marketing<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Colmare il divario tra dati online e offline \u00e8 una sfida senza fine. Ma la tecnologia sta rendendo pi\u00f9 facile farlo con successo. Tuttavia, gli esperti di marketing sono sfidati quando si tratta di attribuzione, in particolare per le campagne digitali che guidano il traffico pedonale e le vendite in negozio. Infatti, <\/span><a href=\"https:\/\/rakutenmarketing.com\/en-uk\/media-and-press\/facebook-influencers-make-75k-per-post-despite-marketers-limited-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% dei marchi<\/a><span style=\"font-weight: 400;\"> attualmente non utilizzare affatto un modello di attribuzione per le vendite di influencer.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;L&#039;analisi del traffico pedonale pu\u00f2 dirti se le tue campagne di vendita e marketing hanno un impatto diretto sul traffico pedonale verso i negozi e si traducono in vendite fisiche&quot;, afferma Bairstow.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Strumenti di analisi del traffico pedonale per i rivenditori<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ora, l&#039;industria non ha carenza di strumenti di analisi del traffico pedonale. &quot;\u00c8 difficile avere una visione ampia di tutti i tuoi negozi e concorrenti con vecchie soluzioni che richiedono hardware costoso come telecamere e beacon&quot;, afferma Bairstow. &quot;Molti rivenditori stanno massimizzando la loro conoscenza dei propri consumatori e quelli che non lo sono rischiano di rimanere indietro evitando di sfruttare i nuovi strumenti disponibili&quot;.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Alcuni strumenti di analisi del traffico pedonale da verificare includono:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aislelabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aislelabs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/axper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Axper<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.getblix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.density.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Densit\u00e0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mindtree.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Albero mentale<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailnext.net\/en\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vendita al dettaglioAvanti<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.scanalyticsinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scanalytics<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.shoppertrak.com\" target=\"_blank\" rel=\"noopener noreferrer\">ShopperTrak<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trafsys.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traf-Sys<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00c8 meglio valutare le tue opzioni con la tua ricerca per determinare quale sia la soluzione migliore per i tuoi negozi e i tuoi obiettivi aziendali.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/it\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Come ottimizzare il traffico pedonale verso i tuoi punti vendita<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">I dati sono solo un pezzo del puzzle. \u00c8 ci\u00f2 che fai con quei dati che ha un impatto sui tuoi profitti. I rivenditori devono comprendere le informazioni dai loro strumenti di analisi del traffico pedonale e, cosa ancora pi\u00f9 importante, agire in base a tali informazioni.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ecco alcune risorse per aiutarti a fare esattamente questo:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/it\/come-portare-i-clienti-offline-e-nei-tuoi-negozi-in-questo-periodo-di-feste\/\" target=\"_blank\" rel=\"noopener noreferrer\">Come portare i clienti offline e nei tuoi negozi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/it\/5-ways-retailers-can-increase-foot-traffic-in-their-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 modi in cui i rivenditori possono aumentare il traffico pedonale nei loro negozi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/it\/7-tecniche-di-visual-merchandising-per-aumentare-le-vendite\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Tecniche di Visual Merchandising per aumentare le vendite<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Circa l&#039;autore:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/it\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"andrea\" class=\"wp-image-5746\" style=\"width:198px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alex \u00e8 un copywriter che lavora con aziende B2B nei settori della vendita al dettaglio, dell&#039;e-commerce e dei viaggi per creare strategie e contenuti di lunga durata, siti Web e blog esperti. Puoi vedere il suo lavoro su siti come Shopify, Vend, Stitch Labs, Money Under 30 e altri.\u00a0<a href=\"https:\/\/www.thealexsheehan.com\/?source=compliantia\" target=\"_blank\" rel=\"noreferrer noopener\">thealexsheehan.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#039;analisi del traffico pedonale sta aiutando i negozi fisici a ottenere le stesse informazioni dettagliate sui clienti su cui i marchi di e-commerce hanno sfruttato. Quando lo shopping online ha fatto progressi, i marchi di e-commerce hanno avuto il sopravvento in termini di dati. Potevano tenere traccia di pi\u00f9 di quante persone sono arrivate al loro sito: potevano guardare come hanno interagito... <a href=\"https:\/\/blog.bindy.com\/it\/the-evolution-of-foot-traffic-analysis-and-how-to-use-it\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">L&#039;evoluzione dell&#039;analisi del traffico pedonale e come utilizzarla<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173911,175,677173941],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-foot-traffic","tag-marketing","tag-retail-data"],"yoast_head":"<!-- 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