{"id":6832,"date":"2021-10-26T15:16:06","date_gmt":"2021-10-26T20:16:06","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=6832"},"modified":"2024-09-12T12:17:22","modified_gmt":"2024-09-12T16:17:22","slug":"suggerimenti-per-un-funzionamento-fluido-del-negozio-in-questo-periodo-di-festivita","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/tips-for-smooth-store-operations-this-holiday-season\/","title":{"rendered":"Suggerimenti per un funzionamento fluido del negozio durante le festivit\u00e0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le vacanze sono un momento di allegria, festeggiamenti e (purtroppo) stress. Le giornate sono pi\u00f9 occupate, le notti sono pi\u00f9 lunghe e il benessere generale di te stesso e del personale del tuo negozio \u00e8 spesso compromesso a causa delle richieste extra che le festivit\u00e0 natalizie comportano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ci sono molte cose da considerare quando si tratta di prepararsi per questo periodo intenso dell&#039;anno. L&#039;obiettivo di avere una stagione festiva tranquilla e di successo inizia tenendo conto di ci\u00f2 che pu\u00f2 aiutare a raggiungere questo obiettivo. Dal voler mantenere i clienti in primo piano al fornire risultati stellari sulle operazioni del negozio e puntare a rendere questa la stagione pi\u00f9 redditizia di sempre, c&#039;\u00e8 molto da tenere traccia. Per aiutare, considera i suggerimenti seguenti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suggerimento #1: determina e promuovi le tue ore di ferie <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2022-holiday-sales-grew-53-9363-billion\" target=\"_blank\" rel=\"noopener noreferrer\">Federazione nazionale del commercio al dettaglio<\/a> dice che le vendite delle vacanze hanno raggiunto ben oltre $930 miliardi! L&#039;estensione dell&#039;orario di apertura del negozio pu\u00f2 aumentare le possibilit\u00e0 di acquisire pi\u00f9 dollari dei consumatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se ti trovi in un centro commerciale, in un centro commerciale o in un&#039;altra area con negozi vicini che hanno orari predeterminati, \u00e8 probabile che l&#039;orario delle vacanze sia gi\u00e0 stato impostato dal tuo padrone di casa o dalla societ\u00e0 di leasing. Se sei un&#039;azienda autonoma, considera cosa stanno facendo le attivit\u00e0 nelle vicinanze e cosa gli anni passati, se pertinente, suggeriscono come orari di punta per essere aperti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una volta identificato, inizia a promuovere i tuoi orari di ferie in modo che anche il personale del negozio, i clienti esistenti e potenziali possano iniziare a pianificare questi orari modificati. Condividere questi dettagli tramite i social media, sulle ricevute del negozio e persino sui profili dei siti di revisione peer-to-peer come Yelp sono tutti modi preziosi per aiutare a promuovere questi dettagli.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BrfiEb9AsVV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrfiEb9AsVV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BrfiEb9AsVV\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Un post condiviso da Dolphin Mall (@dolphinmall)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suggerimento #2: Prepararsi per l&#039;aumento dell&#039;orario di lavoro festivo <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo aver identificato quali sono gli orari delle ferie in negozio, valuta la disponibilit\u00e0 del personale esistente e valuta se avrai bisogno di nuove assunzioni per supportare le richieste di ferie extra. Se non l&#039;hai gi\u00e0 fatto, inizia la tua vacanza assumendo al pi\u00f9 presto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una volta assunto, puoi mitigare lo stress delle vacanze investendo <a href=\"https:\/\/blog.bindy.com\/it\/9-modi-per-trasformare-i-tuoi-dipendenti-stagionali-in-persone-altamente-performanti\/\" target=\"_blank\" rel=\"noopener noreferrer\">in allenamento<\/a>\u2013 sia per i nuovi dipendenti che per quelli esistenti \u2013 sulle aspettative dei negozi per le vacanze. Usa la formazione per preparare il tuo personale agli scenari impegnativi che accompagnano la frenetica stagione delle vacanze. Aiutare tutto il personale a prepararsi per questa stagione caotica li aiuta a gestire la pressione che sentono.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa formazione pu\u00f2 includere, a titolo esemplificativo, procedure operative, standard del servizio clienti, richieste di ferie e altro. Prepara il tuo personale regolare e stagionale a gestire resi, elaborare buoni regalo, ricevute regalo, clienti frustrati, sfide impreviste e altri scenari tipici del tuo negozio unico, in particolare sulla base delle esperienze passate delle vacanze che hai avuto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suggerimento bonus per ridurre lo stress: aggiungi un po&#039; di divertimento a questo allenamento con un evento di team building o una cena, come un bowling o godendoti insieme un ristorante locale. Collettivamente, questi sforzi contribuiranno a rafforzare lo spirito di squadra, aumentare la produttivit\u00e0 dei dipendenti e offrire esperienze pi\u00f9 forti ai clienti grazie alla presenza di un team ben formato.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58789\" data-permalink=\"https:\/\/blog.bindy.com\/it\/store-execution-purpose-scope-and-best-practices\/bindy-statment-ads_top-secret-button-ad-1080x1080-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Unless you do it on time, in full, at every site, you are not executing at all\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&#038;ssl=1\" alt=\"A meno che tu non lo faccia in tempo, per intero, in ogni sito, non stai eseguendo affatto\" class=\"wp-image-58789\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-27.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suggerimento #3: preparare l&#039;imballaggio per le feste, la confezione regalo e la spedizione <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Offrire una confezione regalo gratuita durante le vacanze \u00e8 diventata un&#039;aspettativa tra i clienti, quindi il tuo negozio non dovrebbe fare eccezione. Tenendo presente questo, considera cosa puoi fare ora per supportare l&#039;afflusso di aspettative sulle confezioni regalo che verranno in seguito.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crea una classica confezione regalo a tema negozio che sia simbolica per il tuo negozio, ad esempio <a href=\"https:\/\/www.tiffany.com\/world-of-tiffany\/blue-box-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tiffany<\/a> ha fatto con il suo packaging iconico. La confezione di Tiffany \u00e8 cos\u00ec iconica che l&#039;hanno trasformata in un negozio pop-up.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oppure prendi spunto dalla catena di panetterie del Regno Unito <a href=\"https:\/\/www.greggs.co.uk\/wrappedup\" target=\"_blank\" rel=\"noopener noreferrer\">Greci<\/a>, che ha promosso la sua nuova linea natalizia e la carta da regalo su misura con confezioni regalo gratuite per gli acquirenti stressati. I clienti potrebbero avere i loro regali incartati mentre si gustano gli involtini di salsiccia di Greeg e il vin brul\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offri una variet\u00e0 di opzioni di confezioni regalo tra cui i tuoi clienti possono scegliere, tra cui scatole, borse, etichette e fazzoletti sostenibili.<\/li>\n\n\n\n<li>Mantieni la semplicit\u00e0 e offri un nastro natalizio legato a una borsa del negozio di marca.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le idee sono infinite, ma il tuo tempo per prepararti non lo \u00e8. Non dimenticare di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ordina le forniture necessarie.<\/li>\n\n\n\n<li>Pianifica dove li avrai archiviati.<\/li>\n\n\n\n<li>Forma il tuo personale su quali sono le tue aspettative per la confezione regalo per le vacanze.<\/li>\n\n\n\n<li>Fai scorta di nastro adesivo, forbici, materiali di spedizione e altri dettagli necessari per accelerare la spedizione durante le festivit\u00e0 natalizie.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ci\u00f2 non solo allevier\u00e0 le frustrazioni delle vacanze, ma offrir\u00e0 anche un valore aggiunto ai clienti che desiderano spedire gli acquisti direttamente dal tuo negozio. Non dimenticare di promuovere tutte queste opzioni anche ai tuoi clienti.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56864\" data-permalink=\"https:\/\/blog.bindy.com\/it\/the-bindy-workflow\/auditor_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auditor_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56864\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suggerimento #4: crea un calendario promozionale con eventi e piani di marketing inclusi <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dai social media agli eventi in negozio, alle promozioni dei prodotti e altro ancora, ci sono molti dettagli da considerare quando si tratta di promuovere il tuo negozio e l&#039;inventario durante le festivit\u00e0 natalizie. Per aiutare, pianifica ora per evitare un aumento dello stress in seguito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ci sono molti punti di contatto di marketing che possono aiutare ad aumentare le vendite in negozio durante le festivit\u00e0 natalizie. Sia le strategie digitali che quelle in-store sono importanti da pianificare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con le strategie digitali, automatizza quando puoi, dove puoi. Ad esempio, creando in anticipo e-mail promozionali a tema festivo che sono strategicamente allineate con eventi in negozio, promozioni di prodotti e altre attivit\u00e0 festive che si svolgeranno durante le vacanze. Quindi pianifica l&#039;invio automatico di queste e-mail in giorni specifici, eliminando un&#039;altra cosa dalla tua lista di cose da fare durante le festivit\u00e0 natalizie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Affinch\u00e9 le tue e-mail pre-pianificate si allineino agli eventi del tuo negozio, devi anche pianificare tali eventi in anticipo. Per aiutare i tuoi sforzi di marketing in negozio a svolgere pi\u00f9 agevolmente, prendi ogni settimana a partire da novembre fino alla fine dell&#039;anno e identifica quali prodotti vuoi mettere in evidenza attraverso vendite, promozioni e merchandising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da <a href=\"https:\/\/blog.bindy.com\/it\/7-esempi-di-merchandising-natalizio-per-conquistare-gli-acquirenti-del-quarto-trimestre\/\" target=\"_blank\" rel=\"noopener noreferrer\">vetrine frontali per il merchandising in negozio<\/a>, assicurati di avere non solo un piano in atto per portarli a termine, ma anche le forniture necessarie per aiutarti a farlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per semplificare le cose, usa a <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">modulo di gestione delle attivit\u00e0<\/a> per pianificare il fatturato del merchandising. Allega foto delle migliori pratiche a tutte le attivit\u00e0 di merchandising. Includere guide visive riduce lo stress in modo che il personale abbia un quadro chiaro da implementare. Le date di scadenza garantiscono che le tue promozioni siano impostate in tempo e che il personale possa collegarsi <a href=\"https:\/\/bindy.com\/products\/photos\/\" target=\"_blank\" rel=\"noopener noreferrer\">foto di prova dell&#039;esecuzione <\/a>significa che sai che i tuoi display sono eretti correttamente in tutte le posizioni.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/it\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un altro consiglio per ridurre lo stress sia per il personale che per i clienti: offri regali preconfezionati nel tuo negozio che sono pronti per quei clienti che potrebbero essere di fretta. Questo aiuta il personale a dare suggerimenti rapidi e puntuali e a portare i clienti attraverso la linea in modo pi\u00f9 efficiente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suggerimento #5:<\/strong> <strong>Tieni sotto controllo il tuo benessere<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il <a href=\"https:\/\/www.nami.org\/holidayblues\" target=\"_blank\" rel=\"noopener noreferrer\">Alleanza Nazionale delle Malattie Mentali<\/a> suggerisce di mantenere la mente in testa nonostante la pressione di mettere gli altri al primo posto, inclusi il tuo negozio, il personale e i clienti, durante le vacanze \u00e8 un passo importante per combattere il blues delle vacanze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo pu\u00f2 essere semplice come riconoscere che hai bisogno di un timeout dal ritmo go-go-go delle vacanze per programmare un membro del team per compensare alcune delle tue ore di negozio durante le vacanze. La chiave da asporto qui \u00e8 semplice, davvero, anche se spesso difficile da accettare. In altre parole, va bene rallentare se rallentare \u00e8 ci\u00f2 che pu\u00f2 farti andare avanti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le vacanze sono un momento di allegria, festeggiamenti e (purtroppo) stress. Le giornate sono pi\u00f9 occupate, le notti sono pi\u00f9 lunghe e il benessere generale di te stesso e del personale del tuo negozio \u00e8 spesso compromesso a causa delle richieste extra che le festivit\u00e0 natalizie comportano. Ci sono molte cose da considerare quando si tratta di prepararsi per questo... <a href=\"https:\/\/blog.bindy.com\/it\/tips-for-smooth-store-operations-this-holiday-season\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Suggerimenti per un funzionamento fluido del negozio durante le festivit\u00e0<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[39114115,4325,2196862,6995045],"class_list":["post-6832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-holiday-merchandising","tag-holidays","tag-retail-operations","tag-store-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips for Smooth Store Operations During The Holiday Season<\/title>\n<meta name=\"description\" content=\"Deliver stellar results on store operations and aim to make this your most profitable season yet. Prepare your stores for the holiday rush.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/it\/suggerimenti-per-un-funzionamento-fluido-del-negozio-in-questo-periodo-di-festivita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Smooth Store Operations During The Holiday Season\" \/>\n<meta property=\"og:description\" content=\"Deliver stellar results on store operations and aim to make this your most profitable season yet. Prepare your stores for the holiday rush.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/it\/suggerimenti-per-un-funzionamento-fluido-del-negozio-in-questo-periodo-di-festivita\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T16:17:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_768687586.jpg?_t=1726157842\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Tips for Smooth Store Operations During The Holiday Season\",\"datePublished\":\"2021-10-26T20:16:06+00:00\",\"dateModified\":\"2024-09-12T16:17:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/\"},\"wordCount\":1180,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/shutterstock_768687586.jpg?fit=1920%2C1272&ssl=1\",\"keywords\":[\"Holiday Merchandising\",\"holidays\",\"retail operations\",\"store operations\"],\"articleSection\":[\"\u2744\ufe0f Seasonal\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/\",\"name\":\"Tips for Smooth Store Operations During The Holiday Season\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/tips-for-smooth-store-operations-this-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/shutterstock_768687586.jpg?fit=1920%2C1272&ssl=1\",\"datePublished\":\"2021-10-26T20:16:06+00:00\",\"dateModified\":\"2024-09-12T16:17:22+00:00\",\"description\":\"Deliver stellar results on store operations and aim to make this your most profitable season yet. 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