{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"caso-aziendale-merchandising-farmaceutico","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/business-case-pharmacy-merchandising\/","title":{"rendered":"\ud83d\udcda Caso aziendale rapido: merchandising farmaceutico"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La farmacia \u201cX\u201d continua ad avere difficolt\u00e0 a tenere il passo con le iniziative di merchandising, soprattutto stagionali. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nella maggior parte delle visite in negozio, gli scaffali non sono riforniti secondo il planogramma e, quando lo sono, i prodotti non sono rivolti verso l&#039;esterno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E i tappi finali? Non sembrano mai essere abbinati a prodotti stagionali: \u00e8 come se vendessero creme solari a Natale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/it\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nella sede centrale le procedure sono in atto, le aspettative sono chiare, ma in negozio non c&#039;\u00e8 alcun seguito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ti suona familiare? A <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">eseguire migliori programmi di merchandising nelle tue farmacie<\/a>, devi implementare e verificare standard, attivit\u00e0 e azioni correttive nei tuoi siti con facilit\u00e0. Hai bisogno di report in tempo reale, firme, video e verifiche fotografiche. Hai bisogno di <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Legato<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Conclusione chiave<\/strong><br><br>Un merchandising adeguato \u00e8 una fonte affidabile di guadagno nel settore delle farmacie al dettaglio. Se non si agisce in modo mirato, si rischia di perdere denaro da programmi di merchandising ad alto margine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un&#039;altra cosa...<\/h2>","protected":false},"excerpt":{"rendered":"<p>La farmacia &quot;X&quot; continua a faticare a tenere il passo con le iniziative di merchandising, soprattutto stagionali. Durante la maggior parte delle visite in negozio, gli scaffali non sono riforniti secondo il planogramma e, quando lo sono, i prodotti non sono esposti. E i tappi terminali? Non sembrano mai ruotati con i prodotti stagionali: \u00e8 come se vendessero creme solari a Natale. Le procedure... <a href=\"https:\/\/blog.bindy.com\/it\/business-case-pharmacy-merchandising\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">\ud83d\udcda Caso aziendale rapido: merchandising farmaceutico<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! 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