{"id":65667,"date":"2025-07-08T12:54:37","date_gmt":"2025-07-08T16:54:37","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65667"},"modified":"2025-12-15T08:32:05","modified_gmt":"2025-12-15T13:32:05","slug":"merchandising-del-caso-aziendale","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/business-case-merchandising\/","title":{"rendered":"\ud83d\udcda Caso aziendale rapido: merchandising"},"content":{"rendered":"

Il negozio "X" non sembra riuscire ad allineare il proprio merchandising stagionale al piano. <\/p>\n\n\n\n

Le gondole e gli espositori delle testate terminali sono disomogenei e vengono introdotti in ritardo. <\/p>\n\n\n\n

I cassonetti sono ancora vuoti nel retrobottega e non esposti nell'area vendita. <\/p>\n\n\n\n

La segnaletica promozionale, se mai ce n'\u00e8 una, tende ad essere obsoleta. <\/p>\n\n\n\n

I risultati variano da un programma all'altro, ma una cosa rimane costante: il merchandising qui \u00e8 un terno al lotto.<\/p>\n\n\n\n

La sede centrale \u00e8 sempre pi\u00f9 frustrata e i margini di vendita dei negozi non raggiungono gli obiettivi. \u00c8 un problema di esecuzione, chiaro e semplice.<\/p>\n\n\n\n

Ti suona familiare? A potenzia l'esecuzione del tuo merchandising<\/a>, devi implementare e verificare standard, attivit\u00e0 e azioni correttive nei tuoi siti con facilit\u00e0. Hai bisogno di report in tempo reale, firme, video e verifiche fotografiche. Hai bisogno di Legato<\/a>.<\/p>\n\n\n\n

Conclusione chiave<\/strong>

Un merchandising adeguato \u00e8 una fonte affidabile di guadagno per un'attivit\u00e0 di vendita al dettaglio. Se non si agisce in modo mirato, si rischia di perdere denaro da programmi di merchandising ad alto margine. <\/p>\n\n\n\n

Un'altra cosa...<\/h2>","protected":false},"excerpt":{"rendered":"

Il negozio "X" non riesce a far s\u00ec che il suo merchandising stagionale sia in linea con il piano. Le gondole e gli espositori terminali sono incoerenti e sono stati installati in ritardo. I cassonetti sono ancora vuoti nel retrobottega, non sul piano vendita. La segnaletica promozionale tende a essere obsoleta, se esiste. \u2026 Continua a leggere \ud83d\udcda Caso aziendale rapido: merchandising<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,15241],"tags":[],"class_list":["post-65667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-case-study"],"yoast_head":"\n\ud83d\udcda Quick Business Case: Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker! 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Durante la maggior parte delle visite in negozio, gli scaffali non sono riforniti secondo il planogramma e, quando lo sono, i prodotti non sono esposti. E i coperchi? Non sembrano mai ruotati con i prodotti stagionali: \u00e8 come se vendessero...","rel":"","context":"In "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/it\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/it\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":65667,"position":2},"title":"7 Tecniche di Visual Merchandising per aumentare le vendite","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Il visual merchandising crea un impatto e lascia un'impressione positiva su ogni ospite che visita la tua attivit\u00e0. Tutto ci\u00f2 che il cliente pu\u00f2 vedere dall'esterno del negozio e all'interno pu\u00f2 contribuire a ottimizzare lo spazio di vendita. Dagli espositori alle insegne e alla planimetria generale, un visual merchandising efficace...","rel":"","context":"In "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/it\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/it\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":65667,"position":3},"title":"Merchandising al dettaglio: la guida definitiva","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"A chi \u00e8 rivolta questa guida? Questa guida definitiva al merchandising al dettaglio \u00e8 rivolta ai rivenditori multi-unit\u00e0 in settori come farmacie, centri benessere, cliniche, telecomunicazioni, arredamento, negozi dell'usato e ristoranti fast-casual. Questa guida \u00e8 utile anche per produttori o distributori di beni di consumo confezionati. Nel commercio al dettaglio, il termine "merchandising" si applica a un'ampia gamma di attivit\u00e0 organizzative:\u2026","rel":"","context":"In "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/it\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6801,"url":"https:\/\/blog.bindy.com\/it\/visual-merchandising-checklist\/","url_meta":{"origin":65667,"position":4},"title":"\u2714\ufe0f Lista di controllo del visual merchandising","author":"Bindy","date":"Novembre 26, 2021","format":false,"excerpt":"L'86% dei rivenditori segnala l'esistenza di una correlazione tra un visual merchandising ben eseguito e i tassi di conversione. L'utilizzo di una checklist di visual merchandising in negozio aiuta a garantire che i programmi vengano eseguiti nei tempi previsti e in tutte le sedi. Utilizza questo esempio di checklist di visual merchandising per creare o aggiornare il tuo programma di visual merchandising in tutti i tuoi punti vendita...","rel":"","context":"In "\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/it\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5682,"url":"https:\/\/blog.bindy.com\/it\/5-retail-merchandising-mistakes-that-are-killing-your-sales\/","url_meta":{"origin":65667,"position":5},"title":"5 Errori di vendita al dettaglio che stanno uccidendo le tue vendite","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Tutto ci\u00f2 che i clienti percepiscono quando entrano nel tuo negozio rientra nella categoria del merchandising al dettaglio: dall'aspetto accattivante della vetrina all'esperienza dei clienti con il tuo sistema POS alla cassa. Presentando i prodotti nel modo giusto, puoi mantenere il flusso di visitatori in tutto il tuo negozio,...","rel":"","context":"In "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/it\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/65667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/comments?post=65667"}],"version-history":[{"count":10,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/65667\/revisions"}],"predecessor-version":[{"id":66726,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/65667\/revisions\/66726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/media?parent=65667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/categories?post=65667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/tags?post=65667"}],"curies":[{"name":"scrivere","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}