{"id":58220,"date":"2023-09-01T08:07:21","date_gmt":"2023-09-01T12:07:21","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=58220"},"modified":"2025-09-03T11:52:08","modified_gmt":"2025-09-03T15:52:08","slug":"quali-sono-gli-standard-del-marchio","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/what-are-brand-standards\/","title":{"rendered":"\u2b50 Cosa sono gli standard del marchio nel commercio al dettaglio e nell&#039;ospitalit\u00e0 e perch\u00e9 misurarli?"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Gli standard del marchio abbracciano ampie aree di una rete di vendita al dettaglio o di ospitalit\u00e0, tra cui marchio, servizio clienti, assortimento di prodotti, fornitori preferiti, merchandising, pulizia, risorse umane, sicurezza, prevenzione delle perdite e prevenzione degli incendi. Governano il modo in cui l&#039;azienda dovrebbe essere presentata e il modo in cui i programmi dovrebbero essere implementati.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La maggior parte dei gruppi di vendita al dettaglio e di ospitalit\u00e0 comunicano e si aspettano che gli affiliati e i manager aderiscano agli standard del marchio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/it\/scopo-di-esecuzione-dellarchivio-ambito-e-best-practice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eseguito correttamente<\/a>, gli standard del marchio trasformano ogni affiliato in un ambasciatore del marchio.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&#039;ESECUZIONE DEGLI STANDARD DEL MARCHIO PRESENTA MOLTI VANTAGGI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumenta le vendite in negozio <a href=\"https:\/\/blog.bindy.com\/it\/categoria\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a><\/li>\n\n\n\n<li>Promuovere il marchio attraverso un&#039;esecuzione coerente del marchio e del posizionamento<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/it\/come-proteggere-il-brand-con-le-visite-in-loco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Proteggi il marchio<\/a><\/li>\n\n\n\n<li>Proteggi la salute e la sicurezza dei tuoi clienti e dei tuoi dipendenti<\/li>\n\n\n\n<li>Aumentare la soddisfazione del cliente. I clienti hanno un modo per ringraziare i negozi e i siti ben gestiti: tornano!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I marchi di maggior successo condividono tutti una caratteristica: funzionano meglio della concorrenza. Non lasciarti frenare da idee sbagliate. Metti l&#039;accento su <a href=\"https:\/\/blog.bindy.com\/it\/scopo-di-esecuzione-dellarchivio-ambito-e-best-practice\/\" target=\"_blank\" rel=\"noreferrer noopener\">esecuzione degli standard del marchio<\/a>, gestione migliore e sedi e affiliati pi\u00f9 redditizi.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/it\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sembra semplice, o no?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In superficie, il problema \u00e8 semplice. Basta pubblicare gli standard, inserirli nell&#039;intranet aziendale, inviarli ai franchisee. Aggiungere un po&#039; di formazione. Fai tutto questo e gli standard del marchio saranno rispettati, giusto?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 mai stato qualcosa di cos\u00ec facile?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ci sono ragioni per cui&nbsp;<strong>misurare&nbsp;<\/strong>gli standard di marca sono fondamentali&nbsp;<strong>raggiungere&nbsp;<\/strong>standard del marchio. Immergiamoci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La formazione non \u00e8 sufficiente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La formazione \u00e8 essenziale, ma la formazione da sola non garantisce che gli standard del marchio siano rispettati. Il personale del negozio pu\u00f2 essere formato, rispondere al quiz e superare il test, ma sta applicando le competenze acquisite dove \u00e8 importante, migliorando l&#039;esperienza del cliente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il tuo obiettivo non \u00e8 allenare per il gusto di allenare. Il tuo obiettivo \u00e8 fornire un prodotto e un servizio superlativi. Stai offrendo e rispettando gli standard del marchio per ogni singolo ospite e cliente? Come lo saprai, se non lo misuri?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La formazione \u00e8 necessaria ma non sufficiente.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/it\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-engages-franchisees\">La misurazione degli standard del marchio coinvolge i franchisee<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La misurazione coinvolge i proprietari\/affiliati rafforzando continuamente gli standard del marchio e le best practice. La misurazione della conformit\u00e0 non \u00e8 un&#039;attivit\u00e0 passiva. Coinvolge attivamente il proprietario del negozio o l&#039;affiliato a fare continuamente riferimento allo standard del marchio, al &quot;punteggio perfetto&quot;, alla &quot;best practice&quot; e a impostare la sede sulla strada del miglioramento continuo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-shapes-operations\">La misurazione degli standard del marchio modella le operazioni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Misura in<a href=\"https:\/\/blog.bindy.com\/it\/come-creare-una-checklist-di-controllo-per-laudit-al-dettaglio\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;modulo elettronico<\/a>&nbsp;consente alla sede centrale di trasformare i dati in informazioni utilizzabili: individuare tendenze, aree problematiche, miglioramenti e ripetere inaccettabili.&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Legato<\/a>&nbsp;i clienti spesso aggiornano programmi e standard in risposta alle prove sul campo che hanno raccolto. Forse \u00e8 necessaria una formazione aggiuntiva in aree specifiche o \u00e8 necessario adottare nuovi standard o linee guida.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La misurazione consente alla sede centrale di tenere d&#039;occhio il territorio e di definire la tabella di marcia delle operazioni.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"Audit di vendita al dettaglio del manager distrettuale in un negozio con un tablet\" class=\"wp-image-12477\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-the-customer-experience\">La misurazione degli standard del marchio migliora l&#039;esperienza del cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gli standard di marca non sono una cosa &quot;sentirsi bene&quot;. Significano negozi pi\u00f9 snelli, pi\u00f9 puliti e pi\u00f9 efficienti. I clienti hanno modo di ringraziare i negozi che sono puliti ed efficienti, tornano! Gli standard del marchio sono il motivo per cui i tuoi clienti tornano o meno. Assicurati di misurarli.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59813\" data-permalink=\"https:\/\/blog.bindy.com\/it\/customer-complaints-are-your-friend-how-do-you-treat-your-friends\/bindy-infographic-fnl-cust-exp-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=1251%2C1042&amp;ssl=1\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Cust exp-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"Esperienza del cliente\" class=\"wp-image-59813\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?w=1251&amp;ssl=1 1251w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1024%2C853&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-sales\">La misurazione degli standard del marchio aumenta le vendite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La ricerca di mercato suggerisce che la non conformit\u00e0 con i programmi in negozio sta costando al settore della vendita al dettaglio 1% di vendite lorde. Proprio come la misurazione genera conformit\u00e0, la conformit\u00e0 genera vendite. Leggi di pi\u00f9 sul&nbsp;<a href=\"https:\/\/blog.bindy.com\/it\/the-cost-of-non-compliance\/\">costo della non conformit\u00e0<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Devi MISURARE gli standard del marchio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Invece di considerare le procedure operative e gli elementi verificabili come due categorie separate, cambia il tuo approccio in \u201cispeziona ci\u00f2 che ti aspetti\u201d. Trattare lo standard documentato e comunicato come lo stesso standard utilizzato per il&nbsp;<a href=\"https:\/\/blog.bindy.com\/it\/cose-un-audit-al-dettaglio\/\" target=\"_blank\" rel=\"noreferrer noopener\">audit<\/a>, verifica e&nbsp;<a href=\"https:\/\/blog.bindy.com\/it\/il-potente-piano-dazione\/\" target=\"_blank\" rel=\"noreferrer noopener\">correzione<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La comunicazione e l&#039;esecuzione di programmi e standard si trovano sullo stesso spettro. Marchi di successo&nbsp;<a href=\"https:\/\/blog.bindy.com\/it\/il-flusso-di-lavoro-di-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">costruire flussi di lavoro basati sul principio dell&#039;apprendimento continuo e della convalida<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Misura ci\u00f2 che comunichi in modo che gli standard del marchio vengano comunicati, rafforzati e misurati utilizzando una scala coerente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le misurazioni consentono inoltre l&#039;analisi e il reporting presso la sede centrale per aiutare a gestire l&#039;azienda e far avanzare il marchio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"490\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/it\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Excel ti trattiene<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usando<a href=\"https:\/\/blog.bindy.com\/it\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Excel ed e-mail<\/a> per gli standard del marchio \u00e8 lento, soggetto a errori e richiede molto lavoro. Inoltre, priva l&#039;organizzazione delle analisi di cui ha bisogno per prendere decisioni aziendali informate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/it\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel non \u00e8 un sistema di gestione e non ti aiuter\u00e0 a raggiungere gli standard del marchio su larga scala<\/a>. Non aiuta il tuo business, lo frena.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/it\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Il Mystery Shopping non basta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La visita del manager distrettuale \u00e8 di natura educativa e preventiva. Questo processo garantisce che le sedi siano efficienti, sicure, redditizie e pronte per il cliente. Questo \u00e8 essenziale perch\u00e9, a differenza del mystery shopping, una visita guidata dal District Manager pu\u00f2 controllare le operazioni e prevenire problemi <em>prima<\/em> accadono.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il manager distrettuale non sta ispezionando rigorosamente il risultato, sta controllando che il processo stesso sia favorevole a un esito positivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/it\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un&#039;esperienza cliente positiva non avviene nel vuoto. Succede quando tutte le parti della macchina operativa funzionano individualmente e insieme bene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/it\/mystery-shopper-vs-audit-condotti-dal-responsabile-distrettuale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un programma di mystery shopping non sostituisce i programmi di comunicazione interna e di ispezione<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La parola finale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gli standard del marchio hanno molti vantaggi, tra cui vendite pi\u00f9 elevate, margini pi\u00f9 elevati, salute e sicurezza e una migliore esperienza del cliente. Ma se vuoi ottenerli, devi essere pronto a misurarli, tracciarli e porvi rimedio. Questo circolo virtuoso di conformit\u00e0 render\u00e0 la tua attivit\u00e0 di vendita al dettaglio e ospitalit\u00e0 pi\u00f9 snella, pi\u00f9 redditizia e aumenter\u00e0 la soddisfazione degli ospiti e dei clienti, le raccomandazioni e le recensioni a 5 stelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Gli standard del marchio abbracciano ampie aree di una rete di vendita al dettaglio o di ospitalit\u00e0, tra cui marchio, servizio clienti, assortimento di prodotti, fornitori preferiti, merchandising, pulizia, risorse umane, sicurezza, prevenzione delle perdite e prevenzione degli incendi. Governano il modo in cui dovrebbe essere presentata l&#039;attivit\u00e0 e il modo in cui i programmi dovrebbero essere implementati. La maggior parte dei gruppi di vendita al dettaglio e di ospitalit\u00e0 comunicano e si aspettano che gli affiliati e i manager... <a href=\"https:\/\/blog.bindy.com\/it\/what-are-brand-standards\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">\u2b50 Cosa sono gli standard del marchio nel commercio al dettaglio e nell&#039;ospitalit\u00e0 e perch\u00e9 misurarli?<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174230,677174188],"tags":[677174208,677174267,55665360],"class_list":["post-58220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-brand-standards","category-hotel-3","tag-brand-standards","tag-hotel-audit","tag-retail-audit-2"],"yoast_head":"<!-- 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