{"id":53835,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=53835"},"modified":"2025-09-05T08:56:15","modified_gmt":"2025-09-05T12:56:15","slug":"come-controllare-i-tuoi-negozi-al-dettaglio-di-birra-e-vino","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/how-to-audit-your-beer-and-wine-retail-stores\/","title":{"rendered":"Come controllare i tuoi negozi al dettaglio di birra e vino"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nonostante sia una categoria matura, il mercato delle bevande alcoliche continua a crescere. Gli analisti prevedono a <a href=\"https:\/\/www.alliedmarketresearch.com\/alcoholic-beverages-market\" target=\"_blank\" rel=\"noreferrer noopener\">CAGR di 2,2% dal 2022 al 2031<\/a>, una performance trainata da un aumento dei consumatori giovani adulti e da un aumento del reddito disponibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa \u00e8 un&#039;ottima notizia per i rivenditori specializzati in birra, vino e liquori. Tuttavia, \u00e8 importante ricordare che il settore \u00e8 fortemente regolamentato, il che significa che devi affrontare pi\u00f9 sfide per garantire la conformit\u00e0. Se gestisci negozi che vendono bevande alcoliche, devi tenerli sotto controllo conducendo <a href=\"https:\/\/blog.bindy.com\/it\/cose-un-audit-al-dettaglio\/\" target=\"_blank\" rel=\"noreferrer noopener\">audit al dettaglio<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo \u00e8 esattamente ci\u00f2 di cui tratta questo post. Di seguito, ti guideremo attraverso le aree a cui dovresti prestare attenzione durante l&#039;audit del tuo negozio al dettaglio di birra, vino o liquori.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iniziamo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check-the-store-s-licenses-and-permits\">Controlla le licenze e i permessi del negozio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ci sono diverse licenze richieste per la vendita di alcolici e quelle giuste dipendono dal tipo di negozio e dalla bevanda venduta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alcune licenze coprono solo la vendita di birra e vino, il che significa che i negozi che vendono liquori e liquori devono ottenere una licenza diversa. Le specifiche differiranno da un luogo all&#039;altro, quindi gli auditor devono conoscere bene le normative e i requisiti locali di ciascun negozio.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/it\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In ogni caso, i soggetti che effettuano l&#039;audit devono verificare quanto segue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il negozio dispone delle licenze e dei permessi appropriati per tutte le bevande alcoliche vendute<\/li>\n\n\n\n<li>Le licenze e i permessi del rivenditore sono aggiornati&nbsp;<\/li>\n\n\n\n<li>Le licenze e i permessi sono chiaramente visualizzati ogni volta che \u00e8 necessario<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ensure-that-the-store-complies-with-laws-against-selling-to-minors\">Assicurati che il negozio rispetti le leggi contro la vendita ai minori<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ai rivenditori \u00e8 vietato vendere bevande alcoliche a minori, quindi il tuo audit deve determinare se questo \u00e8 applicato o meno. Considerare di aggiungere quanto segue all&#039;elenco di controllo di audit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I dipendenti chiedono sempre un documento di riconoscimento alle persone che possono essere considerate minorenni<\/li>\n\n\n\n<li>I dipendenti si rifiutano di vendere alcolici a persone che sono ovviamente ubriache<\/li>\n\n\n\n<li>I dipendenti hanno una visuale libera delle aree contenenti bevande alcoliche per impedirne l&#039;uso da parte di minori e altri soggetti vietati<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Potresti prendere in considerazione l&#039;idea di chiedere l&#039;aiuto di un altro membro del team o di una terza parte per verificare se il personale del negozio richiede o meno il proprio ID. Questa persona dovrebbe sembrare relativamente giovane e tentare di acquistare una bevanda alcolica. Dovrebbero quindi prendere atto se la persona dietro il bancone verifica o meno la loro et\u00e0 e chiede la loro identificazione.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/alcohol_works_here_800.png?w=700&#038;ssl=1\" alt=\"Ispezioni nei negozi di liquori\" class=\"wp-image-10657\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pay-attention-to-the-signage-displayed-at-the-location\">Prestare attenzione alla segnaletica esposta nella posizione&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A seconda delle leggi statali e locali del negozio, potrebbe essere richiesto loro di esporre cartelli relativi alla vendita di bevande alcoliche. Alcuni stati richiedono ai rivenditori di pubblicare cartelli che vietano di bighellonare e aprire contenitori di bevande alcoliche.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anche i segni che pubblicizzano e commercializzano alcolici sono fortemente regolamentati. Ad esempio, la California impone limiti alla quantit\u00e0 di spazio che pu\u00f2 essere utilizzata per pubblicizzare birra e vino. Secondo lo stato <a href=\"https:\/\/www.abc.ca.gov\/education\/merchant-education\/on-sale-licensee-informational-guide\/signage-requirements-and-ideas-for-retail-licensees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sito web per il controllo delle bevande alcoliche (ABC).<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Non pi\u00f9 di 33% della metratura dei serramenti e delle porte blindate pu\u00f2 avere pubblicit\u00e0 o insegne di qualsiasi genere. La segnaletica deve essere posizionata in modo tale che il personale delle forze dell&#039;ordine abbia una visione chiara e senza ostacoli dell&#039;interno del negozio dall&#039;esterno. Ci\u00f2 include le aree in cui si trova il registratore di cassa.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tal fine, gli ispettori dovrebbero garantire che:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La quantit\u00e0 di segnaletica e posizionamento sono conformi a tutte le normative governative<\/li>\n\n\n\n<li>Il contenuto della segnaletica per bevande alcoliche del negozio \u00e8 conforme a tutte le normative governative<\/li>\n\n\n\n<li>Le dichiarazioni fatte sulla segnaletica sono coerenti con le etichette dei prodotti approvati<\/li>\n\n\n\n<li>Le dichiarazioni relative alla salute vengono visualizzate ogni volta che \u00e8 necessario<\/li>\n\n\n\n<li>Nessuna dichiarazione falsa o fuorviante<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto sopra sono solo alcune delle cose che dovresti includere nella tua lista di controllo di audit. A seconda del tuo negozio, potrebbero esserci cose che devono essere aggiunte alla tua lista.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-record-keeping-practices\">Controlla le pratiche di conservazione dei registri del negozio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se sei un negozio di vendita al dettaglio di birra, vino o liquori, ci sono norme rigorose sulla tenuta dei registri.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ttb.gov\/laws-regulations-and-public-guidance\/liquor-laws-regulations-retail-dealers\" target=\"_blank\" rel=\"noreferrer noopener\">L&#039;Ufficio per la tassazione e il commercio di alcol e tabacco<\/a> richiede ai rivenditori di tenere registri che mostrano tutti i dettagli relativi alle bevande alcoliche ricevute nei locali. Ecco perch\u00e9 quando controlli i tuoi negozi, assicurati che siano presenti quanto segue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il rivenditore ha un registro che mostra la data e la quantit\u00e0 di tutte le bevande alcoliche ricevute<\/li>\n\n\n\n<li>I registri mostrano anche da chi \u00e8 stata ricevuta la merce<\/li>\n\n\n\n<li>Le fatture e le fatture di birra, vino e distillati devono essere conservate in archivio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre, i rivenditori che vendono pi\u00f9 di 20 galloni di alcolici, birra o vini alla stessa persona contemporaneamente sono tenuti a documentare la vendita, con dettagli molto specifici, tra cui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La data della vendita<\/li>\n\n\n\n<li>Il nome e l&#039;indirizzo del cliente<\/li>\n\n\n\n<li>I tipi di liquori che hanno acquistato e le rispettive quantit\u00e0<\/li>\n\n\n\n<li>Il numero di serie di tutte le casse complete di alcolici incluse nella vendita<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c8 importante che gli ispettori siano meticolosi nel controllare queste cose, poich\u00e9 i rivenditori che non rispettano questi requisiti di conservazione dei registri possono essere soggetti a multe salate e al carcere.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"evaluate-the-store-s-merchandising\">Valuta il merchandising del negozio&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il merchandising \u00e8 un aspetto importante della gestione di un negozio di birra, vino o liquori. Pertanto, gli ispettori devono prestare attenzione alle esposizioni e alle promozioni del negozio prendendo nota di quanto segue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I refrigeratori e gli scaffali sono ben forniti di merce e sono conformi al planogramma<\/li>\n\n\n\n<li>Le etichette delle bottiglie e degli astucci sono rivolte verso l&#039;esterno e ben visibili ai clienti<\/li>\n\n\n\n<li>Le esposizioni e le disposizioni dei prodotti aderiscono a tutti gli accordi con i fornitori<\/li>\n\n\n\n<li>Gli articoli hanno un prezzo corretto<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"62322\" data-permalink=\"https:\/\/blog.bindy.com\/it\/franchise-vs-corporate-6-things-you-need-to-know\/shutterstock_774151228\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_774151228\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-62322\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Credito fotografico: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ricorda, la maggior parte dei consumatori \u00e8 altamente visiva. Il modo in cui esponi bottiglie e astucci pu\u00f2 aumentare o diminuire le vendite del negozio, quindi \u00e8 importante assicurarsi che i tuoi sforzi di merchandising siano puntuali.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-sampling-initiatives\">Verifica le iniziative di campionamento del negozio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il campionamento \u00e8 una tattica popolare nell&#039;industria alimentare e delle bevande e per una buona ragione: \u00e8 stato dimostrato che aumenta le vendite. <a href=\"https:\/\/www.fooddive.com\/news\/from-snack-bars-to-beer-cpgs-rethink-the-art-of-sampling-in-a-post-covid-w\/603530\/\" target=\"_blank\" rel=\"noreferrer noopener\">I dati del settore mostrano<\/a> che i clienti che campionano i prodotti erano 11% pi\u00f9 propensi ad acquistare di nuovo quel prodotto entro un periodo di 20 settimane.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/it\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La buona notizia \u00e8 che molti negozi di birra, vino e liquori possono offrire campioni di prodotti, a condizione che rispettino le normative locali. Durante l&#039;audit delle pratiche di campionamento del negozio, assicurati di verificare che:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I clienti vengono cardati prima di ricevere i campioni<\/li>\n\n\n\n<li>Le degustazioni si svolgono negli orari consentiti (es. dalle 10:00 alle 21:00)<\/li>\n\n\n\n<li>Il negozio aderisce ai limiti e alle quantit\u00e0 delle dimensioni del campione (birra, vino e liquori in genere hanno limiti diversi, a seconda del tuo stato)<\/li>\n\n\n\n<li>Le degustazioni sono condotte solo da personale autorizzato<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"see-to-it-that-loss-prevention-practices-are-implemented\">Fare in modo che le pratiche di prevenzione delle perdite siano implementate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;alcol \u00e8 tra i <a href=\"https:\/\/www.businesswire.com\/news\/home\/20151104005088\/en\/Latest-Global-Retail-Theft-Barometer-Study-Finds-U.S.-Retail-Shrink-Up\" target=\"_blank\" rel=\"noreferrer noopener\">articoli pi\u00f9 comunemente rubati nei negozi al dettaglio<\/a>, ecco perch\u00e9 i negozi di birra, vino e liquori devono tenere in primo piano la prevenzione delle perdite. Oltre alla manutenzione di base del negozio, investire in strumenti come etichette per bottiglie, etichette di sicurezza, armadietti chiusi a chiave e telecamere pu\u00f2 aiutare a mitigare i furti al dettaglio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando si esegue un audit, assicurarsi di controllare quanto segue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tutte le telecamere presenti in loco funzionano correttamente<\/li>\n\n\n\n<li>I tag o le etichette di sicurezza sono attaccati ai prodotti<\/li>\n\n\n\n<li>Le azioni di fascia alta sono sotto chiave<\/li>\n\n\n\n<li>Il sistema di allarme del negozio \u00e8 funzionante<\/li>\n\n\n\n<li>Il personale del negozio \u00e8 formato su tutte le procedure di sicurezza<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I locali sono ben illuminati<\/li>\n\n\n\n<li>Porte e finestre sono in buone condizioni<\/li>\n\n\n\n<li>I codici di sicurezza vengono modificati a intervalli regolari<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ci vuole tempo per ispezionare questi diversi componenti di sicurezza, ma cos\u00ec facendo si ridurr\u00e0 al minimo i furti.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58788\" data-permalink=\"https:\/\/blog.bindy.com\/it\/bindy-statment-ads_top-secret-button-ad-1080x1080-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Many losses are preventable! Reduce errors and make sites accountable.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=700%2C700&#038;ssl=1\" alt=\"Molte perdite sono prevenibili! Riduci gli errori e rendi i siti responsabili.\" class=\"wp-image-58788\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-words\">Parole finali<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La vendita di birra, vino e liquori pu\u00f2 essere incredibilmente redditizia. Tuttavia, devi anche assicurarti che i tuoi negozi siano conformi 100% a tutte le normative. Il ripristino di una licenza o di un permesso revocati costa tempo e denaro, per non parlare di un sacco di grattacapi. Fortunatamente, con pratiche di audit adeguate, puoi evitare tutto questo e continuare a vendere bevande alcoliche senza intoppi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Circa l&#039;autore:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/it\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;\u00e8 un&#039;esperta di vendita al dettaglio, stratega di contenuti B2B e LinkedIn TopVoice. Scrive di tendenze, suggerimenti e best practice che consentono ai rivenditori di aumentare le vendite e servire meglio i clienti. <\/p>","protected":false},"excerpt":{"rendered":"<p>Nonostante sia una categoria matura, il mercato delle bevande alcoliche continua a crescere. Gli analisti prevedono un CAGR di 2,2% dal 2022 al 2031, una performance trainata da un aumento dei consumatori giovani adulti e da un aumento del reddito disponibile. Questa \u00e8 un\u2019ottima notizia per i rivenditori specializzati in birra, vino e liquori. Tuttavia, \u00e8 importante\u2026 <a href=\"https:\/\/blog.bindy.com\/it\/how-to-audit-your-beer-and-wine-retail-stores\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Come controllare i tuoi negozi al dettaglio di birra e vino<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174189],"tags":[677173898,2196862,677173891,20386393],"class_list":["post-53835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-beer-spirits","tag-retail-audit","tag-retail-operations","tag-retail-trends","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Audit Your Beer and Wine Retail Stores<\/title>\n<meta name=\"description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/it\/come-controllare-i-tuoi-negozi-al-dettaglio-di-birra-e-vino\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Audit Your Beer and Wine Retail Stores\" \/>\n<meta property=\"og:description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for 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