{"id":5167,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5167"},"modified":"2025-09-05T08:34:10","modified_gmt":"2025-09-05T12:34:10","slug":"idee-di-merchandising-al-dettaglio-per-le-farmacie","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/retail-merchandising-ideas-for-pharmacies\/","title":{"rendered":"Idee per il merchandising al dettaglio per le farmacie"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Il rispetto di standard elevati per la salute e la sicurezza dei pazienti \u00e8 l&#039;obiettivo pi\u00f9 importante per le farmacie. Tuttavia, per continuare a fornire le cure che i pazienti si aspettano, le farmacie devono anche essere negozi al dettaglio di successo. Il merchandising non pu\u00f2 essere trascurato. In che modo le farmacie possono aumentare la fedelt\u00e0 al marchio e le vendite se lo spazio di vendita al dettaglio \u00e8 scarsamente commercializzato, disorganizzato o poco attraente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di seguito, alcuni consigli per migliorare il merchandising in farmacia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-exterior\">Fai la giusta impressione: esterno<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un&#039;impressione si forma anche prima che il cliente entri nel negozio. Farmacia del Regno Unito <a href=\"http:\/\/www.warman-freed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Liberato dai Warman<\/a> ha deciso di rifocalizzare l&#039;esterno e l&#039;esposizione delle vetrine per supportare le iniziative all&#039;interno. Hanno condiviso&nbsp;<a href=\"https:\/\/www.p3pharmacy.co.uk\/merchandising-made-easy\" target=\"_blank\" rel=\"noopener noreferrer\">questi standard<\/a> per aiutare a creare finestre visivamente accattivanti che attirano il traffico pedonale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scegli un singolo tema o messaggio e utilizza immagini di grande impatto comprensibili a distanza.<\/li>\n\n\n\n<li>Crea un calendario del merchandising per aiutare a informare i temi che riguardano gli eventi nazionali di sensibilizzazione alla salute e le esigenze dei sintomi stagionali.<\/li>\n\n\n\n<li>Avere un chiaro invito all&#039;azione che inviti i clienti a entrare e accedere al prodotto o servizio offerto.<\/li>\n\n\n\n<li>Evita il disordine e mantieni le tue vetrine semplici e pulite.<\/li>\n\n\n\n<li>Chiedi feedback a coloro che operano nei diversi dipartimenti per calibrare le tue vetrine.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"5203\" data-permalink=\"https:\/\/blog.bindy.com\/it\/shutterstock_509881411\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_509881411\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?resize=700%2C525&#038;ssl=1\" alt=\"persiane_509881411\" class=\"wp-image-5203\"\/><figcaption class=\"wp-element-caption\">Credito fotografico: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-interior\">Fai la giusta impressione: interni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Negli ultimi anni, alcuni rivenditori di farmacie hanno fatto un drastico passaggio dai formati di negozi sterili o tradizionali a un formato pi\u00f9 &quot;boutique&quot;. Marche come <a href=\"http:\/\/www.cedrapharmacy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Farmacia del cedro<\/a> a New York hanno curato uno spazio unico mettendo in evidenza i loro valori fondamentali di benessere e personalizzazione.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"5204\" data-permalink=\"https:\/\/blog.bindy.com\/it\/shutterstock_1044489397\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1044489397\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=700%2C467&#038;ssl=1\" alt=\"persiane_1044489397\" class=\"wp-image-5204\"\/><figcaption class=\"wp-element-caption\">Credito fotografico: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gabe Trahan, Senior Director of Store Operations &amp; Marketing per The National Community Pharmacists Association ha condiviso alcuni dei pi\u00f9 grandi errori di merchandising che sentiva che le farmacie stessero commettendo in un <a href=\"https:\/\/www.youtube.com\/watch?v=Qty6ve6naow\" target=\"_blank\" rel=\"noopener noreferrer\">colloquio con NCPA online.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sembra vivo e prospero! Non faresti affari con una banca che sembra in difficolt\u00e0 e un cliente non sceglier\u00e0 una farmacia che sembra intrappolata nel tempo e a malapena aggrappata. \u2013 Gabe Trahan<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Non trascurare la parte anteriore del negozio. Se puoi, designa una persona responsabile della presentazione di quest&#039;area.<\/li>\n\n\n\n<li>Posiziona i prodotti pi\u00f9 venduti e le principali marche di etichette all&#039;altezza degli occhi per aiutare i clienti a navigare nella categoria.<\/li>\n\n\n\n<li>La presentazione dovrebbe essere ordinata e organizzata, con un flusso di categorie significativo in tutto il negozio.<\/li>\n\n\n\n<li>Evita un interno dall&#039;aspetto datato. Reinventare uno spazio pu\u00f2 essere facile come aggiornare alcuni infissi e il colore della vernice principale.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/it\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-on-seasonality\">Puntare sulla stagionalit\u00e0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizzare le stagioni per guidare l&#039;attenzione sul prodotto \u00e8 un ottimo modo per utilizzare il merchandising per ottenere il massimo impatto. Prendi ad esempio la stagione del raffreddore e delle allergie.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"5205\" data-permalink=\"https:\/\/blog.bindy.com\/it\/shutterstock_1179603328\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1179603328\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?resize=700%2C394&#038;ssl=1\" alt=\"persiane_1179603328\" class=\"wp-image-5205\"\/><figcaption class=\"wp-element-caption\">Credito fotografico: Shutterstock<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guarda dove camminano i clienti per la prima volta quando entrano nella tua farmacia. C&#039;\u00e8 uno schema riconoscibile per le aree in cui vanno per prime? Massimizza gli scaffali o i tavoli intorno a queste zone con un assortimento mirato di articoli specifici per la stagione.<\/li>\n\n\n\n<li>I display frontali e finali dovrebbero evidenziare i prodotti pi\u00f9 pertinenti o popolari che i clienti cercheranno.<\/li>\n\n\n\n<li>Merce con grande formato e marchi famosi a sinistra all&#039;altezza degli occhi. Il cliente eseguir\u00e0 la scansione degli scaffali come fa durante la lettura, da sinistra a destra.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising\">Merchandising incrociato<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mescolare diverse categorie \u00e8 una grande opportunit\u00e0 per interessare un cliente a prendere un altro SKU oltre a quello per cui \u00e8 venuto. Il cross merchandising consente inoltre ai clienti di risparmiare tempo nella navigazione in pi\u00f9 corridoi. Un&#039;esperienza positiva significa un cliente di ritorno!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crea uno spazio designato che viene aggiornato frequentemente con il nuovo prodotto in modo che i clienti possano aspettarsi di trovare nuovi articoli l\u00ec.<\/li>\n\n\n\n<li>Double rappresenta un prodotto in un&#039;altra area con articoli complementari per promuovere il sell through.<\/li>\n\n\n\n<li>Abbina gli articoli che vengono spesso acquistati insieme in piccoli gruppi intenzionali su tavoli o display pop-up. Ad esempio, fazzolettini e disinfettante per le mani abbinati a medicinali per il raffreddore e l&#039;influenza.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/it\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"know-your-customer-demographic\">Conosci i dati demografici dei tuoi clienti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qual \u00e8 la fascia di et\u00e0 e lo stile di vita dei tuoi clienti pi\u00f9 frequenti? Stai spesso servendo una fascia demografica pi\u00f9 anziana che richiede prescrizioni, famiglie che necessitano di prodotti per la casa o millennial in cerca di elementi essenziali?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non ha senso offrire una variet\u00e0 di diverse SKU per la cura del bambino se i tuoi clienti principali non sono giovani famiglie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prendi nota dei prodotti a vendita rapida e lenta per il tuo negozio e scopri come modificare l&#039;assortimento di SKU per influire sul rendimento della categoria.<\/li>\n\n\n\n<li>Misura la quantit\u00e0 di tempo in cui un prodotto rimane sullo scaffale. Se i tuoi clienti non mostrano interesse, riordina il tuo assortimento rimuovendolo.<\/li>\n\n\n\n<li>Non aver paura di sostituire il prodotto dentro e fuori all&#039;interno delle categorie per vedere cosa risuona di pi\u00f9 con i clienti nella tua zona.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"less-is-more\">Meno \u00e8 di pi\u00f9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una farmacia sovraffollata pu\u00f2 sembrare disordinata e difficile da navigare. Dovrebbe essere facile per un cliente entrare, identificare dove deve andare e ritirare l&#039;articolo che cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Responsabile dei servizi di vendita al dettaglio della farmacia Numark <a href=\"https:\/\/www.pharmaceutical-journal.com\/news-and-analysis\/good-merchandising-basic-tips-for-success\/10006860.article\" target=\"_blank\" rel=\"noopener noreferrer\">Consiglia Steve Voyse<\/a>;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L&#039;importante \u00e8 avere i prodotti giusti nei posti giusti. Un errore comune \u00e8 cercare di stipare troppe scorte in un&#039;area. Ci\u00f2 pu\u00f2 portare i prodotti a scivolare dietro altri prodotti o di fronte al cliente, il che pu\u00f2 rendere difficile per il cliente trovare quello che sta cercando. I leader del marchio possono garantire due o tre dello stesso prodotto visualizzati di seguito.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Categorie e sottocategorie dovrebbero avere un senso e fluire l&#039;una nell&#039;altra in modo intuitivo.<\/li>\n\n\n\n<li>Utilizza l&#039;area check-out e il bancone per prodotti di impulso come riviste, bevande e caramelle; ma cerca di mantenere i display modificati e semplici.<\/li>\n\n\n\n<li>Ridurre il disordine riduce l&#039;affaticamento decisionale e pu\u00f2 aiutare un cliente a decidere di effettuare un acquisto. Riduci gli elementi nelle aree evidenziate come tabelle e display pop-up per non sopraffare i clienti con la scelta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hai altre best practice che segui quando fai il merchandising del tuo spazio in Farmacia? Ci piacerebbe sentirne parlare nei commenti!<\/p>","protected":false},"excerpt":{"rendered":"<p>Il rispetto di standard elevati per la salute e la sicurezza dei pazienti \u00e8 l&#039;obiettivo pi\u00f9 importante per le farmacie. Tuttavia, per continuare a fornire le cure che i pazienti si aspettano, le farmacie devono anche essere negozi al dettaglio di successo. Il merchandising non pu\u00f2 essere trascurato. In che modo le farmacie possono aumentare la fedelt\u00e0 al marchio e le vendite se lo spazio di vendita al dettaglio \u00e8 scarsamente commercializzato, disorganizzato o poco attraente? Sotto, \u2026 <a href=\"https:\/\/blog.bindy.com\/it\/retail-merchandising-ideas-for-pharmacies\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Idee per il merchandising al dettaglio per le farmacie<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715],"tags":[677173885,677173886,142765],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","tag-merchandising","tag-pharmacy","tag-retail-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising Ideas for Pharmacies<\/title>\n<meta name=\"description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. 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Negli Stati Uniti 10.000 persone compiono 65 anni ogni giorno e, tra poco pi\u00f9 di un decennio, il 201% della popolazione statunitense avr\u00e0 pi\u00f9 di 65 anni. Gi\u00e0 nel 2016, il 151% della popolazione australiana aveva pi\u00f9 di 65 anni. 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Alcune delle informazioni riportate di seguito provengono dall&#039;ufficio del professionista dello Stato di New York e sono incluse nel caso in cui vengano spostate o rimosse...","rel":"","context":"In &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/it\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3801,"url":"https:\/\/blog.bindy.com\/it\/pharmacy-industry-interesting-facts-and-emerging-trends\/","url_meta":{"origin":5167,"position":3},"title":"Industria farmaceutica: fatti interessanti e tendenze emergenti","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Attraverso la nostra attivit\u00e0 e la nostra ricerca, abbiamo scoperto una serie di dati e statistiche di alto livello sul settore delle farmacie al dettaglio, sulla sua direzione e sulle tendenze emergenti. Sebbene la nostra ricerca si sia concentrata sul Nord America, abbiamo pensato che queste tendenze emergenti nel settore farmaceutico potessero essere di interesse per i nostri clienti e lettori in tutto il mondo...","rel":"","context":"In &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/it\/category\/pharmacy\/"},"img":{"alt_text":"Smiling pharmacist - emerging pharmacy trends","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":638,"url":"https:\/\/blog.bindy.com\/it\/who-benefits-from-retail-audits\/","url_meta":{"origin":5167,"position":4},"title":"\u2b50 Chi trae vantaggio dagli audit nel settore della vendita al dettaglio e dell&#039;ospitalit\u00e0?","author":"Bindy","date":"Settembre 20, 2023","format":false,"excerpt":"\u00c8 noto che gli audit retail, gli audit alberghieri e le ispezioni in loco proteggono il marchio, ne promuovono gli standard, aumentano la soddisfazione del cliente e mitigano i rischi nel settore retail e dell&#039;ospitalit\u00e0 multi-unit\u00e0. Detto questo, in che modo esattamente gli audit retail vi saranno utili? Ecco alcuni dei vantaggi che potete aspettarvi da visite regolari e...","rel":"","context":"In &quot;\u2695 Pharmacies&quot;","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/it\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/it\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":5167,"position":5},"title":"\u2b50 Che cosa si intende per esecuzione al dettaglio? 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