{"id":4697,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4697"},"modified":"2024-09-03T15:09:34","modified_gmt":"2024-09-03T19:09:34","slug":"come-creare-unesperienza-memorabile-in-negozio-per-i-tuoi-clienti","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/how-to-create-a-memorable-in-store-experience-for-your-customers\/","title":{"rendered":"Come creare un&#039;esperienza memorabile in negozio per i tuoi clienti"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Oggi pi\u00f9 di 1 miliardo di acquirenti trovano online i prodotti e i servizi di cui hanno bisogno e che desiderano. \u00c8 diventato sempre pi\u00f9 difficile far entrare i clienti in un negozio fisico e ancora pi\u00f9 difficile tenerli impegnati abbastanza a lungo per effettuare un acquisto. La buona notizia \u00e8 che, con le giuste tecniche, puoi migliorare l&#039;esperienza complessiva in negozio per attirare i clienti e farli tornare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"set-the-mood\"><strong>Creare l&#039;atmosfera<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una prima impressione forte \u00e8 un elemento critico nell&#039;esperienza in negozio di un cliente. Crea l&#039;atmosfera con una vetrina frontale per attirare l&#039;attenzione dei potenziali acquirenti. Affidati all&#039;illuminazione, alla scelta del colore e al posizionamento strategico del prodotto per il massimo impatto. Quando i clienti entrano nel negozio, \u00e8 importante un saluto amichevole da parte di un addetto. I tuoi clienti vogliono sentirsi accolti e fiduciosi che gli addetti alle vendite possano rispondere a domande\/dare suggerimenti sui prodotti. Gli aspetti che disattivano i clienti includono display scarsamente illuminati, pavimenti sporchi o disordinati, musica di sottofondo ad alto volume e odori sgradevoli.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-touch\"><strong>Tocco personale<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poich\u00e9 \u00e8 facile ordinare qualsiasi cosa online, da qualsiasi dispositivo, sempre e ovunque, \u00e8 essenziale offrire ai clienti qualcosa che \u00e8 disponibile solo in un negozio fisico. \u00c8 necessario un tocco personale. L&#039;atteggiamento dei dipendenti \u00e8 fondamentale e ha il potere di concludere o interrompere una vendita. \u00c8 anche un fattore nella costruzione di relazioni a lungo termine con i clienti. Offri ai tuoi acquirenti un&#039;interazione umana personale con un addetto alle vendite che sia simpatico, disponibile e ben informato sugli articoli in negozio e su quelli disponibili sul tuo sito online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/it\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"child-friendly-is-a-plus\"><strong>A misura di bambino \u00e8 un vantaggio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Molte famiglie scelgono di fare acquisti online perch\u00e9 \u00e8 pi\u00f9 semplice che navigare in un negozio fisico litigando con i propri figli. Se riesci a rendere l&#039;esperienza di acquisto meno caotica e pi\u00f9 adatta ai bambini, \u00e8 probabile che entrino nel negozio per fare acquisti. IKEA fa un ottimo lavoro nel creare una piccola area dove i bambini possono giocare, leggere o colorare, mentre i genitori fanno acquisti in tutta tranquillit\u00e0. Offri ai genitori un&#039;esperienza piacevole e tranquilla in negozio in cui i loro figli si divertono e sono incoraggiati a tornare per acquisti futuri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"improve-checkout\"><strong>Migliora il pagamento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A nessuno piace aspettare troppo a lungo in fila per qualsiasi cosa, soprattutto per effettuare un acquisto. Migliorare il processo di pagamento \u00e8 uno dei modi pi\u00f9 semplici ma intelligenti per migliorare l&#039;esperienza complessiva in negozio. Assicurati che pi\u00f9 registri siano aperti durante gli orari di punta e, quando possibile, offri il check-out automatico. I registri mobili sono un&#039;altra opzione, ideale durante le festivit\u00e0 natalizie o nei giorni speciali di rilascio dei prodotti. Mantieni i clienti in linea impegnati facendo pre-scansionare gli articoli, distribuire coupon o dirigere il flusso del traffico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offer-special-events\"><strong>Offri eventi speciali<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando i clienti si prendono il tempo per entrare in negozio, spesso vogliono un&#039;esperienza unica, qualcosa che non possono ottenere quando fanno acquisti online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considera eventi speciali come:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dimostrazioni di prodotti e display interattivi<\/li>\n\n\n\n<li>Classi di specialit\u00e0<\/li>\n\n\n\n<li>Raccolta fondi comunitari o di beneficenza<\/li>\n\n\n\n<li>Intrattenimento come musica dal vivo o un incontro di celebrit\u00e0<\/li>\n\n\n\n<li>Sfilate di moda<\/li>\n\n\n\n<li>Officine<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"level-up-visual-merchandising\"><strong><br>Sali di livello con il visual merchandising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Porta il tuo visual merchandising al livello successivo per mostrare i prodotti in un modo che non pu\u00f2 essere duplicato online. Usa la regola del tre per creare display esteticamente gradevoli che fanno appello ai desideri rispetto ai bisogni. Raggruppa gli articoli per tre, indipendentemente dal fatto che si tratti di tre articoli dello stesso prodotto o di tre articoli correlati. Mantieni i display ordinati, ben illuminati e assicurati di cambiarli regolarmente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"incorporate-tech\"><strong>Incorpora la tecnologia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In generale, gli acquirenti non esiteranno a utilizzare la tecnologia per migliorare la loro esperienza in negozio. I touchscreen interattivi posizionati nei display possono offrire un&#039;esperienza di acquisto memorabile, informazioni aggiuntive sui prodotti, consentire agli acquirenti di sfogliare i prodotti disponibili o fornire un breve video dimostrativo. Collega il tuo negozio online e quello fisico: che si tratti di un chiosco a cui il cliente pu\u00f2 accedere o di renderlo disponibile tramite i tablet che i tuoi dipendenti possono portare quando sono sul posto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lavori sodo per attirare i clienti nel tuo negozio fisico; non lasciarli uscire infelici e senza una conversione. Occorrono pi\u00f9 tecniche per creare la migliore esperienza in negozio per i nuovi acquirenti e per i tuoi clienti fedeli. L&#039;esperienza in negozio \u00e8 ci\u00f2 che rende felici i tuoi clienti oggi e che tornano domani.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"448\" data-attachment-id=\"4704\" data-permalink=\"https:\/\/blog.bindy.com\/it\/robinbrower\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/robinbrower.jpg?fit=448%2C448&amp;ssl=1\" data-orig-size=\"448,448\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"robinbrower\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/robinbrower.jpg?fit=448%2C448&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/robinbrower.jpg?resize=448%2C448&#038;ssl=1\" alt=\"pettirosso\" class=\"wp-image-4704\" style=\"width:183px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Circa l&#039;autore:<em><br><a href=\"https:\/\/www.linkedin.com\/in\/robin-brower-06272b26\/\" target=\"_blank\" rel=\"noopener noreferrer\">Robin Brower<\/a> \u00e8 vicepresidente senior dello sviluppo aziendale presso <a href=\"https:\/\/optosystem.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OPTO<\/a>, dove guida i team di progettazione e sviluppo aziendale. Brower ha costruito il reparto di progettazione da zero nel 1983 ed \u00e8 stato il capo progettista dell&#039;organizzazione negli ultimi 35 anni.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Pi\u00f9 di 1 miliardo di acquirenti trovano online i prodotti e i servizi di cui hanno bisogno e che desiderano. \u00c8 diventato sempre pi\u00f9 difficile far entrare i clienti in un negozio fisico e ancora pi\u00f9 difficile tenerli impegnati abbastanza a lungo per effettuare un acquisto. La buona notizia \u00e8 che, con le giuste tecniche, puoi migliorare l&#039;intero negozio... <a href=\"https:\/\/blog.bindy.com\/it\/how-to-create-a-memorable-in-store-experience-for-your-customers\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Come creare un&#039;esperienza memorabile in negozio per i tuoi clienti<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677173883,3214679,2196862,2361858,677173891],"class_list":["post-4697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-retail","tag-retail-merchandising","tag-retail-operations","tag-retail-training","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Memorable In-Store Experience for Your Customers<\/title>\n<meta name=\"description\" content=\"With the right techniques, you can improve the in-store experience. You can bring in new customers, and keep them coming back.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/it\/come-creare-unesperienza-memorabile-in-negozio-per-i-tuoi-clienti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Memorable In-Store Experience for Your Customers\" \/>\n<meta property=\"og:description\" content=\"With the right techniques, you can improve the in-store experience. 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Vediamo...","rel":"","context":"In &quot;\ud83d\udcca Retail Audit Software&quot;","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/it\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_787053439.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_787053439.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_787053439.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_787053439.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_787053439.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6462,"url":"https:\/\/blog.bindy.com\/it\/5-ways-to-increase-foot-traffic-in-stores\/","url_meta":{"origin":4697,"position":4},"title":"5 modi per aumentare il traffico pedonale nei negozi","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Che tu stia aprendo il tuo primo negozio al dettaglio, che tu sia un rivenditore veterano o un commerciante esperto che desidera semplicemente aumentare le vendite, identificare opportunit\u00e0 per aumentare il traffico pedonale \u00e8 uno dei modi pi\u00f9 importanti per migliorare le performance del negozio. Infatti, uno studio ha rivelato che &quot;Fare acquisti di persona \u00e8 in realt\u00e0 un fattore di incremento del fatturato per i rivenditori...","rel":"","context":"In &quot;\ud83d\uded2 Store Sales and Performance&quot;","block_context":{"text":"\ud83d\uded2 Store Sales and Performance","link":"https:\/\/blog.bindy.com\/it\/category\/retail-sales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_1038717370.jpg?fit=1200%2C902&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6539,"url":"https:\/\/blog.bindy.com\/it\/8-sales-boosting-opportunities-for-q4\/","url_meta":{"origin":4697,"position":5},"title":"8 opportunit\u00e0 di aumento delle vendite per il quarto trimestre","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Le festivit\u00e0 natalizie sono alle porte e i vostri negozi, dove si concentra l&#039;801% delle vendite totali, sono il campo di battaglia per vendite e margini! Sebbene il Natale sia importante per i rivenditori fisici (responsabili di oltre 1.000 miliardi di dollari spesi in decorazioni, feste, cibo e regali solo negli Stati Uniti), avere un quarto trimestre di successo significa...","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/it\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/08\/shutterstock_195719315.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/4697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/comments?post=4697"}],"version-history":[{"count":24,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/4697\/revisions"}],"predecessor-version":[{"id":63808,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/4697\/revisions\/63808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/media\/61541"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/media?parent=4697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/categories?post=4697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/tags?post=4697"}],"curies":[{"name":"scrivere","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}