{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"lista-di-controllo-del-merchandising-cpg-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/lista-di-controllo-del-merchandising-cpg-2\/","title":{"rendered":"\u2714\ufe0f Lista di controllo del merchandising di beni di largo consumo"},"content":{"rendered":"

Utilizza questo esempio di checklist per il merchandising CPG per creare o aggiornare il tuo programma di visual merchandising nelle sedi dei tuoi partner di vendita al dettaglio.<\/p>\n\n\n\n<\/span>\n\n\n\n

Scaffali<\/strong><\/h2>\n\n\n\n
    \n
  1. Gli scaffali sono riforniti.<\/li>\n\n\n\n
  2. Nessun foro del prodotto.<\/li>\n\n\n\n
  3. Non ci sono articoli non autorizzati.<\/li>\n\n\n\n
  4. Tutti gli articoli autorizzati sono stoccati sullo scaffale.<\/li>\n\n\n\n
  5. Planogramma corretto utilizzato per la posizione e la categoria (allegare una foto).<\/li>\n\n\n\n
  6. Il numero di "rivestimenti" \u00e8 appropriato per consentire un numero ottimale di diverse SKU.<\/li>\n\n\n\n
  7. Il prodotto \u00e8 stato \u201cfronteggiato\u201d correttamente.<\/li>\n\n\n\n
  8. La segnaletica e le oscillazioni degli scaffali vengono utilizzate in modo efficace e coerente con l'accordo contrattuale.<\/li>\n\n\n\n
  9. Quanti nuovi articoli competitivi sono in negozio (allega foto di ogni articolo).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKU<\/strong><\/h2>\n\n\n\n
      \n
    1. \u00c8 XYZ <\/em>prodotto in magazzino?<\/li>\n\n\n\n
    2. Prezzo record di XYZ<\/em> Prodotto.<\/li>\n\n\n\n
    3. \u00c8 XYZ<\/em> prodotto in promozione?<\/li>\n\n\n\n
    4. \u00c8 il prezzo di XYZ <\/em>prodotto corretto?<\/li>\n\n\n\n
    5. \u00c8 stato effettuato un ordine dal negozio per ulteriori informazioni XYZ <\/em>Prodotto?<\/li>\n<\/ol>\n\n\n\n

      Promozioni in negozio<\/strong><\/h2>\n\n\n\n
        \n
      1. Le promozioni in negozio sono attuali e coerenti con l'accordo contrattuale.<\/li>\n\n\n\n
      2. Tutti i display sono in condizioni "come nuovo".<\/li>\n\n\n\n
      3. I display a pavimento sfuso sono posizionati correttamente e sono sicuri (nessun pericolo di inciampo).<\/li>\n\n\n\n
      4. I display stand-alone vengono mantenuti e riforniti.<\/li>\n\n\n\n
      5. I "cestini" e gli espositori speciali sono chiaramente firmati, i prezzi sono pubblicati e posizionati nelle zone calde.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Personale<\/strong><\/h2>\n\n\n\n
          \n
        1. Il personale sa dove si trovano i nostri prodotti nel negozio quando viene interrogato.<\/li>\n\n\n\n
        2. Il personale dimostra la conoscenza del prodotto quando richiesto.<\/li>\n\n\n\n
        3. Il personale conosce il nostro marchio e ha ricevuto un'adeguata formazione sui prodotti.<\/li>\n<\/ol>\n\n\n\n

          Backstock<\/strong><\/h2>\n\n\n\n
            \n
          1. Il prodotto \u00e8 conservato correttamente.<\/li>\n\n\n\n
          2. Il prodotto evidenzia la rotazione per evitare perdite per scadenza.<\/li>\n\n\n\n
          3. Il prodotto scaduto viene trattato secondo la politica.<\/li>\n<\/ol>\n\n\n\n

            Per ulteriori informazioni sulla creazione di un programma di audit, consultare la nostra guida:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Utilizza questo esempio di CPG Merchandising Checklist per creare o aggiornare il tuo programma di visual merchandising in tutte le sedi dei tuoi partner al dettaglio. Scaffali SKU Promozioni in negozio Personale Backstock Per maggiori informazioni sulla creazione di un programma di audit, consulta la nostra guida:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f 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