{"id":1224,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1224"},"modified":"2024-11-28T14:54:14","modified_gmt":"2024-11-28T19:54:14","slug":"audit-di-merchandising-scopo-ambito-e-metodi","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/audit-di-merchandising-scopo-ambito-e-metodi\/","title":{"rendered":"Audit di merchandising: scopo, ambito e metodi"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noopener noreferrer\">Novanta percento<\/a> delle decisioni di acquisto si basano solo sull&#039;aspetto visivo! Inoltre, mentre le aziende produttrici spendono una media di <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noopener noreferrer\">19%<\/a> del loro budget sulle campagne promozionali, meno di 40% di display vengono eseguiti correttamente. Se stai fallendo nel merchandising o nell&#039;esecuzione del merchandising, stai perdendo le vendite, punto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usa gli audit del merchandising per assicurarti che i tuoi espositori siano a posto, che i tuoi scaffali siano pieni e che i tuoi negozi siano pronti per la vendita. Se sei un merchandiser, un professionista delle operazioni di vendita al dettaglio, un professionista delle vendite di area, <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener noreferrer\">beni di consumo confezionati<\/a> produttore o grossista con prodotto in luoghi fisici, questo articolo \u00e8 per te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Immergiamoci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scopo e portata degli audit di merchandising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In primo luogo, gli audit del merchandising rientrano in tre grandi categorie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Audit di scaffale<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Questa categoria comprende:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conformit\u00e0 al planogramma. Posizione corretta sullo scaffale. Corretto numero di facce. Nessun &quot;buco&quot; del prodotto. No esaurito.<\/li>\n\n\n\n<li>Prezzo. Prezzo corretto visualizzato per mercato e categoria. Etichetta corretta utilizzata.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><b>Audit di programmi stagionali e promozioni<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Questa categoria comprende:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segnaletica in negozio<\/li>\n\n\n\n<li>Display e annunci speciali<\/li>\n\n\n\n<li>Prezzi ed etichette stagionali<\/li>\n\n\n\n<li>Formazione, sensibilizzazione e conformit\u00e0 degli addetti alle vendite con il programma in-store<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In queste ampie categorie, conformit\u00e0 significa che un determinato insieme di standard \u00e8 soddisfatto in un determinato arco di tempo (durata del programma) in determinate localit\u00e0 (i programmi stagionali potrebbero non essere eseguiti in modo coerente in tutti i mercati, quindi la capacit\u00e0 di &quot;ridurre&quot; determinati standard a determinati posizioni \u00e8 essenziale).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sfortunatamente, la sola conformit\u00e0 del merchandising non garantisce che un programma di merchandising avr\u00e0 successo a livello di negozio. Per questo motivo, i merchandiser devono guardare al quadro generale e chiedere, per ogni negozio, &quot;Gli acquirenti acquisterebbero qui?&quot;. Per questo motivo, aggiungeremo un&#039;altra categoria non di merchandising al nostro elenco di categorie di audit di merchandising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3.&nbsp;<\/b><b>Audit di aspetto generale, presentazione, pulizia e sicurezza del negozio<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il miglior programma di merchandising, anche se attuato in tempo e per intero, sar\u00e0 del tutto inefficace se gli acquirenti non metteranno piede in negozio. Ad esempio, se la presentazione generale, la pulizia, l&#039;ordine o la sicurezza del negozio non sono favorevoli a un&#039;esperienza cliente positiva, i clienti non effettueranno acquisti nel tuo negozio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per questo motivo, gli audit del merchandising non dovrebbero essere condotti sottovuoto. Mentre i dirigenti distrettuali, i rappresentanti di vendita o altre risorse sono in negozio, chiedi loro di condurre uno o pi\u00f9 audit su ampi fattori operativi. Ad esempio, gli audit si sono concentrati su <a href=\"https:\/\/blog.bindy.com\/it\/lista-di-controllo-delle-operazioni-del-negozio\/\" target=\"_blank\" rel=\"noopener noreferrer\">pulizia generale<\/a>, <a href=\"https:\/\/blog.bindy.com\/it\/categoria\/salute-e-sicurezza\/\" target=\"_blank\" rel=\"noreferrer noopener\">salute e sicurezza<\/a>, o <a href=\"https:\/\/blog.bindy.com\/it\/categoria\/prevenzione-delle-perdite\/\" target=\"_blank\" rel=\"noreferrer noopener\">prevenzione delle perdite<\/a> solo per citarne alcuni.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/it\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Non \u00e8 necessario molto tempo per completare questi audit\/ispezioni aggiuntive. Inoltre, aiutano a dipingere un quadro pi\u00f9 completo che fornisce un contesto al tuo programma di merchandising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodi di conduzione degli audit di merchandising<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Controlla tutti i negozi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;audit del merchandising dovrebbe idealmente svolgersi in tutti i negozi. Se questa non \u00e8 una possibilit\u00e0, scegli un set rappresentativo. \u00c8 importante scegliere negozi che rappresentino veramente i vari mercati (geografia, fattori socioeconomici, ecc...) e formati di negozio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Assicurati che accadano!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Software<\/a> o il servizio che utilizzi dovrebbe essere in grado di dirti esattamente chi ha e non ha effettuato audit e dove. Non dare per scontato che vengano condotti audit, ottieni prove quantificabili e rapporti dettagliati. I timestamp e le foto non mentono, prendili!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assicurati che i problemi siano risolti! Un audit ha pi\u00f9 valore se i problemi non conformi vengono affrontati e risolti. Ancora, <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software<\/a> dovrebbe aiutarti in questo. Software come <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Legato<\/a> mostra ci\u00f2 che \u00e8 assegnato ea chi, nonch\u00e9 ci\u00f2 che non \u00e8 stato risolto e ci\u00f2 che \u00e8 in ritardo. Trasforma l&#039;audit in un veicolo di miglioramento e risolvi i problemi prima che compromettano il successo del programma di merchandising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gli audit sono un&#039;opportunit\u00e0 di apprendimento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A nessun negozio piace essere &quot;controllato&quot; o &quot;ispezionato&quot;... finch\u00e9 non restituisci qualcosa al negozio! La parola &quot;audit&quot; o &quot;ispezione&quot; \u00e8 spesso incontrata inizialmente con resistenza. Ma non deve essere cos\u00ec. Restituisci qualcosa al negozio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fai sapere ai negozi che gli audit li aiutano a monitorare e gestire i loro punti di forza e di debolezza. Utilizzare l&#039;&quot;audit&quot; come veicolo per la formazione continua (includere foto e descrizioni delle migliori pratiche), non come strumento per puntare il dito.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/it\/come-diventare-un-miglior-responsabile-distrettuale-di-vendita-al-dettaglio\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dai voce ai negozi. I negozi possono commentare l&#039;audit e le questioni in sospeso.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Equipaggia i dipendenti a svolgere il proprio lavoro. Mostra loro le migliori pratiche con parole e immagini. Ci\u00f2 consente loro di risparmiare tempo e li aiuta a sapere chi deve svolgere bene il proprio lavoro.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Infine, ricorda che un audit del negozio \u00e8 un&#039;opportunit\u00e0 per aumentare le vendite e, se metti il processo giusto e <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Software<\/a> sul posto, sperimenterai un &quot;dal basso verso l&#039;alto&quot;, l&#039;approvazione di base per i tuoi standard e una conformit\u00e0 significativamente pi\u00f9 elevata.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Dovresti condurre audit di merchandising internamente o utilizzare una terza parte?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alcune aziende, come <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Legato<\/a>, vendono software chiavi in mano per dispositivi mobili e tablet-friendly per rivenditori e produttori per controllare i propri negozi, internamente. Altre aziende offrono un &quot;servizio di merchandising&quot;, simile a un <a href=\"https:\/\/blog.bindy.com\/it\/mystery-shopper-vs-audit-condotti-dal-responsabile-distrettuale\/\" target=\"_blank\" rel=\"noreferrer noopener\">servizio di mystery shopper e invia persone sotto contratto per controllare i tuoi negozi<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/it\/mystery-shopper-vs-audit-condotti-dal-responsabile-distrettuale\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dovresti condurre audit internamente se hai le risorse per farlo, vuoi controllare la qualit\u00e0 e\/o non vuoi esternalizzare una competenza fondamentale come la conformit\u00e0 del merchandising. Dovresti condurre audit esternamente (esternalizzare), se ti mancano le risorse internamente e non ti preoccupi della qualit\u00e0 e dell&#039;affidabilit\u00e0 di un servizio esternalizzato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desiderate maggiori informazioni su audit\/ispezioni al dettaglio? Guarda la nostra guida definitiva:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/it\/audit-al-dettaglio-la-guida-definitiva\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Guida all&#039;audit-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Il novanta percento delle decisioni di acquisto si basa solo sull&#039;aspetto visivo! Inoltre, mentre le aziende produttrici spendono in media 19% del loro budget in campagne promozionali, meno di 40% di display vengono eseguiti correttamente. Se stai fallendo nel merchandising o nell&#039;esecuzione del merchandising, stai perdendo le vendite, punto. Usa gli audit del merchandising per assicurarti... <a href=\"https:\/\/blog.bindy.com\/it\/audit-di-merchandising-scopo-ambito-e-metodi\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Audit di merchandising: scopo, ambito e metodi<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Merchandising Audits: Purpose, Scope and Methods","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[1423399,331591,124272271],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-in-store-marketing","tag-marketing-audit","tag-merchandising-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merchandising Audits: Purpose, Scope and Methods<\/title>\n<meta name=\"description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/it\/audit-di-merchandising-scopo-ambito-e-metodi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising Audits: Purpose, Scope and Methods\" \/>\n<meta property=\"og:description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/it\/audit-di-merchandising-scopo-ambito-e-metodi\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Merchandising Audits: Purpose, Scope and Methods\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"wordCount\":876,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"in store marketing\",\"marketing audit\",\"merchandising audit\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"name\":\"Merchandising Audits: Purpose, Scope and Methods\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"description\":\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merchandising Audits: Purpose, Scope and Methods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/it\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audit di merchandising: scopo, ambito e metodi","description":"Usa gli audit del merchandising nei negozi per assicurarti che i tuoi espositori siano a posto, che i tuoi scaffali siano pieni e che i tuoi negozi siano pronti per la vendita.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/it\/audit-di-merchandising-scopo-ambito-e-metodi\/","og_locale":"it_IT","og_type":"article","og_title":"Merchandising Audits: Purpose, Scope and Methods","og_description":"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.","og_url":"https:\/\/blog.bindy.com\/it\/audit-di-merchandising-scopo-ambito-e-metodi\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:49+00:00","article_modified_time":"2024-11-28T19:54:14+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"Merchandising Audits: Purpose, Scope and Methods","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"wordCount":876,"commentCount":1,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","keywords":["in store marketing","marketing audit","merchandising audit"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","url":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","name":"Audit di merchandising: scopo, ambito e metodi","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","description":"Usa gli audit del merchandising nei negozi per assicurarti che i tuoi espositori siano a posto, che i tuoi scaffali siano pieni e che i tuoi negozi siano pronti per la vendita.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"Merchandising Audits: Purpose, Scope and Methods"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audit, compiti e comunicazione","description":"Operazioni di vendita al dettaglio e ospitalit\u00e0","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Legato","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Legato","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy \u00e8 un&#039;app basata sul cloud per automatizzare audit, attivit\u00e0 e comunicazioni per il settore retail e hospitality. Implementa e verifica facilmente standard, attivit\u00e0 e azioni correttive del brand nei tuoi siti. Ottieni report, firme, video e verifiche fotografiche in tempo reale.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/it\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-jK","jetpack-related-posts":[{"id":1267,"url":"https:\/\/blog.bindy.com\/it\/scopo-di-esecuzione-dellarchivio-ambito-e-best-practice\/","url_meta":{"origin":1224,"position":0},"title":"\u2b50 Che cosa si intende per esecuzione al dettaglio? Scopo, ambito e best practice.","author":"Bindy","date":"Luglio 10, 2023","format":false,"excerpt":"L&#039;esecuzione nel settore retail \u00e8 l&#039;insieme di pratiche e tecnologie abilitanti responsabili dell&#039;implementazione completa e tempestiva di programmi, standard e direttive a livello di punto vendita. Un&#039;esecuzione efficace nel settore retail e hospitality richiede determinati componenti: prima la comunicazione, poi la gestione delle attivit\u00e0 e infine audit\/valutazioni. In questo articolo, ci concentreremo sullo scopo,\u2026","rel":"","context":"In &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/it\/categoria\/a-proposito-di-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/it\/merchandising-al-dettaglio-la-guida-definitiva\/","url_meta":{"origin":1224,"position":1},"title":"Merchandising al dettaglio: la guida definitiva","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"A chi \u00e8 rivolta questa guida? Questa guida definitiva al merchandising al dettaglio \u00e8 rivolta ai rivenditori multi-unit\u00e0 in settori come farmacie, centri benessere, cliniche, telecomunicazioni, arredamento, negozi dell&#039;usato e ristoranti fast-casual. Questa guida \u00e8 utile anche per produttori o distributori di beni di consumo confezionati. Nel commercio al dettaglio, il termine &quot;merchandising&quot; si applica a un&#039;ampia gamma di attivit\u00e0 organizzative:\u2026","rel":"","context":"In &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/it\/categoria\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/it\/perche-il-merchandising-stagionale-nei-negozi-continua-a-dare-risultati\/","url_meta":{"origin":1224,"position":2},"title":"Perch\u00e9 il merchandising stagionale in negozio continua a dare","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Il merchandising stagionale in negozio \u00e8 come il proverbiale regalo che continua a dare. Programmi come Halloween e Natale possono durare solo poche settimane, ma hanno vantaggi che durano tutto l&#039;anno. Vediamone tre. 1. Il merchandising stagionale in negozio \u00e8 una calamita per i profitti. I prodotti selezionati per il merchandising stagionale in genere hanno un prezzo pi\u00f9 elevato\u2026","rel":"","context":"In &quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/it\/categoria\/vendita-al-dettaglio-stagionale\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/it\/3-tipi-di-audit-dei-negozi-che-ogni-rivenditore-dovrebbe-condurre\/","url_meta":{"origin":1224,"position":3},"title":"3 tipi di audit dei negozi che ogni rivenditore dovrebbe condurre","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Eseguire audit in negozio dovrebbe essere nella lista delle cose da fare di ogni rivenditore, e per una buona ragione: gli audit in negozio aiutano a mantenere gli standard aziendali, migliorare le operazioni e promuovere un&#039;esperienza sicura in negozio. Ma quali sono esattamente i tipi di audit in negozio da condurre e con quale frequenza...","rel":"","context":"In &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/it\/categoria\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/it\/il-costo-della-non-conformita-del-merchandising\/","url_meta":{"origin":1224,"position":4},"title":"Il costo della non conformit\u00e0 del merchandising","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Si dice spesso che il successo nel commercio al dettaglio si riduca all&#039;esecuzione. Quanto sono efficaci i rivenditori oggi nell&#039;esecuzione e quanto costa la non conformit\u00e0 nell&#039;esecuzione del merchandising? Abbiamo avuto l&#039;opportunit\u00e0 di discutere lo stato attuale dell&#039;esecuzione in negozio con James Tenser, Direttore dell&#039;In-Store Implementation Network. Di seguito...","rel":"","context":"In &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/it\/categoria\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/it\/7-tecniche-di-visual-merchandising-per-aumentare-le-vendite\/","url_meta":{"origin":1224,"position":5},"title":"7 Tecniche di Visual Merchandising per aumentare le vendite","author":"Bindy","date":"Ottobre 26, 2021","format":false,"excerpt":"Il visual merchandising crea un impatto e lascia un&#039;impressione positiva su ogni ospite che visita la tua attivit\u00e0. Tutto ci\u00f2 che il cliente pu\u00f2 vedere dall&#039;esterno del negozio e all&#039;interno pu\u00f2 contribuire a ottimizzare lo spazio di vendita. Dagli espositori alle insegne e alla planimetria generale, un visual merchandising efficace...","rel":"","context":"In &quot;\ud83d\udc5c Merchandising&quot;","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/it\/categoria\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":64983,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/posts\/1224\/revisions\/64983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/media\/60146"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/it\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"scrivere","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}