{"id":1134,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1134"},"modified":"2024-11-28T14:46:27","modified_gmt":"2024-11-28T19:46:27","slug":"perche-il-merchandising-stagionale-nei-negozi-continua-a-dare-risultati","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/why-seasonal-in-store-merchandising-keeps-on-giving\/","title":{"rendered":"Perch\u00e9 il merchandising stagionale in negozio continua a dare"},"content":{"rendered":"

Il merchandising stagionale in-store \u00e8 come il proverbiale regalo che continua a dare. Programmi come Halloween e Natale possono durare solo poche settimane, ma hanno vantaggi per tutto l'anno. Diamo un'occhiata a tre.<\/p>\n\n\n\n

1. Il merchandising stagionale in negozio \u00e8 una calamita per i profitti<\/h2>\n\n\n\n

I prodotti selezionati per il merchandising stagionale in genere hanno margini integrati pi\u00f9 elevati. Il merchandising stagionale porta a vendite pi\u00f9 elevate e margini e profitti ancora pi\u00f9 elevati. Ho-Ho-Ho a quello!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

2. Il merchandising stagionale in negozio \u00e8 una calamita per i clienti<\/h2>\n\n\n\n

Il merchandising in negozio crea entusiasmo. Un programma stagionale \u00e8 un modo perfetto per riaccendere l'entusiasmo dei tuoi clienti esistenti, per raggiungere i clienti persi e per acquisirne di nuovi. \u00c8 pi\u00f9 probabile che un cliente entusiasta e coinvolto sviluppi una lealt\u00e0 duratura nei confronti del tuo marchio e dei tuoi negozi.<\/p>\n\n\n\n

\"Smetti<\/a><\/figure>\n\n\n\n

3. Il merchandising stagionale in negozio \u00e8 una calamita per i franchisee<\/h2>\n\n\n\n

Un marchio dinamico non solo attrae clienti, ma attrae anche potenziali franchisee. I rivenditori multi-unit\u00e0 spesso spendono risorse considerevoli - siti Web dedicati e fiere - per attirare nuovi franchisee. \u00c8 pi\u00f9 probabile che i futuri affiliati investiranno i risparmi di una vita con un marchio eccitante che con uno percepito come noioso e stantio.<\/p>\n\n\n\n

Mantieni il tuo merchandising in ordine<\/h2>\n\n\n\n

Ricorda che a nessuno piacciono le esposizioni disordinate e gli scaffali disordinati! Mantieni il tuo merchandising puntuale e allineato con l'etica del marchio.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Parole finali<\/h2>\n\n\n\n

Il merchandising stagionale in negozio gioca un ruolo importante nel successo a breve e lungo termine di un marchio di vendita al dettaglio. Assicurati che i tuoi programmi vengano eseguiti per intero, ovunque, ogni volta. Assicurati che i problemi siano risolti tempestivamente e in modo soddisfacente. Infine, assicurati di disporre del processo, del flusso di lavoro e del software necessari per comunicare, controllare e riferire sullo stato di esecuzione del merchandising nei tuoi negozi.<\/p>","protected":false},"excerpt":{"rendered":"

Il merchandising stagionale in negozio \u00e8 come il proverbiale regalo che continua a dare. Programmi come Halloween e Natale possono durare solo poche settimane, ma hanno vantaggi per tutto l'anno. Diamo un'occhiata a tre. 1. Il merchandising stagionale in negozio \u00e8 una calamita per i profitti I prodotti selezionati per il merchandising stagionale in genere hanno margini integrati pi\u00f9 elevati. Il merchandising stagionale porta... Continua a leggere Perch\u00e9 il merchandising stagionale in negozio continua a dare<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ho-Ho-Ho: Why Seasonal In-Store Merchandising Keeps On Giving","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,49417],"tags":[45521311,124272279,37349142,124272271,55665360,39359981],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-merchandising","tag-christmas-merchandising","tag-halloween-merchandising","tag-in-store-execution","tag-merchandising-audit","tag-retail-audit-2","tag-seasonal-merchandising"],"yoast_head":"\nWhy Seasonal In-Store Merchandising Keeps on Giving<\/title>\n<meta name=\"description\" content=\"Seasonal merchandising creates excitement for both new and existing customers. 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La National Retail Federation prevede un aumento delle vendite tra 4% e 6%, superiore al tasso di crescita pre-pandemia di 3,6%. Ci sono sicuramente delle ragioni...","rel":"","context":"In "\u2744\ufe0f Seasonal"","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/it\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":65696,"url":"https:\/\/blog.bindy.com\/it\/business-case-pharmacy-merchandising\/","url_meta":{"origin":1134,"position":2},"title":"\ud83d\udcda Caso aziendale rapido: merchandising farmaceutico","author":"Bindy","date":"Luglio 8, 2025","format":false,"excerpt":"La farmacia "X" continua a faticare a tenere il passo con le iniziative di merchandising, soprattutto stagionali. 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