{"id":10693,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10693"},"modified":"2024-11-28T14:49:40","modified_gmt":"2024-11-28T19:49:40","slug":"visual-merchandising-nel-commercio-al-dettaglio-migliori-blog","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/it\/visual-merchandising-in-retail-best-blogs\/","title":{"rendered":"Visual Merchandising nella vendita al dettaglio: i migliori blog"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Il visual merchandising nella vendita al dettaglio \u00e8 la pratica di presentare servizi e prodotti ai clienti in modo da coinvolgere e motivare il cliente all&#039;acquisto. Con la riapertura dei negozi e il passaggio al quarto trimestre, molti rivenditori stanno cercando modi per aumentare di livello il loro visual merchandising per accogliere nuovamente i clienti e attirarne di nuovi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sappiamo che hai molte cose da fare, quindi abbiamo raccolto i migliori suggerimenti\/articoli\/blog che conosciamo per aiutarti a rinfrescare il tuo spazio e usarlo saggiamente per aumentare le vendite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-tips-for-visual-merchandising-in-retail\"><strong>Suggerimenti generali per il visual merchandising nella vendita al dettaglio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il visual merchandising comprende tutto ci\u00f2 che un cliente vede mentre si sposta dall&#039;esterno all&#039;interno del tuo negozio. Ci\u00f2 significa che \u00e8 necessario ottimizzare la vetrina, le finestre, il layout e gli espositori. Gli articoli seguenti contengono i suggerimenti di cui hai bisogno per assicurarti che il tuo merchandising funzioni in modo coerente per attirare clienti e aumentare le vendite.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/blog.bindy.com\/it\/7-tecniche-di-visual-merchandising-per-aumentare-le-vendite\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Tecniche di Visual Merchandising per aumentare le vendite<\/a> \u2013 Un breve e completo riassunto delle principali best practices per un visual merchandising efficace.<\/li>\n\n\n\n<li>In <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">10 consigli di visual merchandising per aumentare le vendite di eventi<\/a> per <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">Sh<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">pippo<\/a>. In questo post <a href=\"https:\/\/www.linkedin.com\/in\/jenhasty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen Hasty<\/a> copre l&#039;importanza di conoscere il cliente, la scelta del colore e perfezionare i dettagli per sedi minori, fiere ed espositori.<\/li>\n\n\n\n<li>Il miglior visual merchandising non si limita a presentare il tuo prodotto in modo accattivante, ma aiuta anche i tuoi clienti a godersi davvero la presenza nel tuo negozio. <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/blog.bindy.com\/it\/4-modi-in-cui-il-visual-merchandising-migliora-il-servizio-clienti-e-il-coinvolgimento\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 modi in cui il visual merchandising migliora il servizio clienti e il coinvolgimento<\/a>, di <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.linkedin.com\/in\/nichole-simms-1a575414\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Simms<\/a>, CEO di Creative Visual Solutions, spiega come il layout, la segnaletica e la tecnologia svolgano un ruolo chiave. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/it\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-store-windows\">Visual merchandising nel retail<strong>: Archivia le finestre<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le vetrine dei tuoi negozi contano. Infatti, finestre ben commercializzate possono aumentare le vendite di 300%! Rinnovare e mantenere le finestre fresche \u00e8 un modo semplice per promuovere offerte speciali e attirare l&#039;attenzione senza spendere una cifra significativa. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Un post condiviso da VM.WINDOWS.1\ud83c\udf0fTON VAN DER VEER (@vm.windows.1)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il Trade Group raccomanda di avvicinarsi al merchandising vetrina stabilendo prima gli obiettivi, creando un piano e monitorando i risultati dopo l&#039;esecuzione. Si sono messi insieme <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.tradegroup.com\/resources\/blog\/29-essential-tips-master-visual-merchandising-window-displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">29 Suggerimenti essenziali per padroneggiare il visual merchandising delle vetrine<\/a>. Questo per aiutarti a pianificare strategicamente tenendo presenti le migliori pratiche di merchandising.<\/li>\n\n\n\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.vendhq.com\/blog\/window-display-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 Suggerimenti per l&#039;esposizione delle vetrine per affascinare gli acquirenti e aumentare il traffico in negozio<\/a> dell&#039;esperta di vendita al dettaglio Francesca Nicasio per VEND riconosce che il tuo marchio e le immagini saranno gli elementi chiave che indurranno i clienti a entrare nel tuo negozio. Il blog di Nicasio presenta esempi utili di rivenditori che riescono ad attirare il loro pubblico di destinazione. <\/li>\n\n\n\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.retaildoc.com\/blog\/how-to-visually-merchandise-and-create-killer-retail-windows\" target=\"_blank\" rel=\"noreferrer noopener\">18 suggerimenti per commercializzare visivamente le finestre del tuo negozio di mattoni e malta<\/a> by the Retail Doctor ti ricorda le basi del buon merchandising. Questo post include anche il lavoro essenziale, ma meno eccitante, come pulire regolarmente e mantenere il tuo esterno in buone condizioni. Utilizzando un <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/blog.bindy.com\/it\/lista-di-controllo-dellarea-esterna\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lista di controllo dell&#039;area esterna<\/a> ti assicura di fare una buona prima impressione. Garantisce inoltre che il tuo duro lavoro di merchandising sia ci\u00f2 che attira l&#039;attenzione del cliente invece di lampadine bruciate o bidoni della spazzatura traboccanti.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-displays-for-social-sharing\"><strong>Creazione di display per la condivisione sui social<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando si tratta di visual merchandising nella vendita al dettaglio, creare display e prodotti progettati per la condivisione sui social significa sfruttare i contenuti generati dagli utenti per aumentare la consapevolezza del marchio e, in definitiva, le vendite. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secondo Forbes, <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2018\/03\/29\/instagram-worthy-how-social-media-has-reshaped-our-ideas-on-attractive-design\/#4364e85a4792\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> degli utenti di Instagram segnalano gli acquisti dopo aver visto i prodotti su Instagram. Pinterest non solo ispira gli utenti a fare acquisti, ma un enorme 90% afferma che Pinterest li aiuta a decidere quali prodotti acquistare! Al di l\u00e0 della moda e della bellezza, i rivenditori di articoli per la casa e i ristoranti stanno capitalizzando questa tendenza con prodotti, piatti e persino interi spazi pronti per la fotografia. Prendi ispirazione da Mariage Fr\u00e8res. Hanno pensato a packaging dei prodotti, cibo e negozi che sono tutti degni di essere condivisi.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Un post condiviso da Mariage Fr\u00e8res (@mariagefreresofficial)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto per il tuo gioco di condivisione social? Vedi i suggerimenti qui sotto.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/blog.bindy.com\/it\/6-modi-per-utilizzare-il-visual-merchandising-per-aumentare-le-condivisioni-sui-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 modi per utilizzare il visual merchandising per aumentare le condivisioni sui social<\/a> di Francesca Nicasio ha sia suggerimenti che esempi. Questo ti aiuter\u00e0 a creare display accattivanti e incoragger\u00e0 i clienti a condividerli.<\/li>\n\n\n\n<li> Stai pensando a un pop-up? Leggi <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 consigli per rendere il tuo negozio pop-up degno di Instagram<\/a> di Alexandra Sheehan per storefront.com. Questo post si concentra sulle migliori pratiche per far visitare la dogana e pubblicare post sul tuo negozio pop-up. <\/li>\n\n\n\n<li>Se stai cercando suggerimenti generali per padroneggiare il social media marketing, dai un&#039;occhiata <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Come padroneggiare i social media per la vendita al dettaglio e conquistare pi\u00f9 clienti<\/a> di Brant Barnhart per SproutSocial. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising-retail-tips\"><strong>Cross-merchandising<\/strong> Suggerimenti per la vendita al dettaglio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il cross-merchandising \u00e8 un modo fondamentale per aumentare le vendite dello stesso negozio. Se fatto bene, il cross-merchandising incoraggia i clienti a pensare oltre il singolo articolo che sono entrati nel negozio per l&#039;acquisto. Aumenta l&#039;acquisto d&#039;impulso e pu\u00f2 aiutare a spostare azioni che altrimenti sarebbero stagnanti. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/fitsmallbusiness.com\/what-is-cross-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cos&#039;\u00e8 il Cross Merchandising?<\/a> di Meaghan Brophy per Fit Small Business copre le basi di un efficace cross merchandising. Brophy va oltre i mattoni e malta includendo le migliori pratiche per il cross merchandising e-commerce. <\/li>\n\n\n\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.talkingretail.com\/advice\/category-management\/cross-merchandising-2-14-11-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-merchandising<\/a> di Liz Wells per Talking Retail aiuta i rivenditori a pensare oltre le ovvie categorie di abbinamento. Questo post incoraggia ad attingere alla conoscenza dei tuoi produttori e fornitori. Ad esempio, Mars Wrigley osserva una connessione tra il consumo di bevande calde come il caff\u00e8 e l&#039;acquisto di gomme da masticare. I rivenditori di minimarket possono approfittare di questa connessione posizionando espositori per gomme e mentine vicino alle stazioni di bevande calde.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-lighting-tips\">Visual merchandising nel Retail: <strong>Illuminazione<\/strong> CONSIGLI<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.instagram.com\/p\/BxrpftlHuJY\" rel=\"nofollow\">https:\/\/www.instagram.com\/p\/BxrpftlHuJY<\/a>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;illuminazione \u00e8 un modo spesso trascurato ma semplice per aumentare le vendite in negozio. L&#039;illuminazione ti aiuta a creare l&#039;atmosfera appropriata per il tuo marchio e negozio. Il tuo progetto illuminotecnico dovrebbe consistere in un numero di griglie che possono essere controllate individualmente. Crea un&#039;ottima base e poi incorpora pi\u00f9 livelli e tecniche per portarla al livello successivo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/fitsmallbusiness.com\/retail-store-lighting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Come configurare la tua illuminazione per negozi in 4 passaggi<\/a>, di Krista Fabregas per Fit Small Business, suddivide i quattro tipi di illuminazione principali che puoi utilizzare per illuminare i negozi e aumentare le vendite.<\/li>\n\n\n\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.shopify.ca\/retail\/let-there-be-light-lighting-strategies-to-boost-store-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Let There be Light: progetti di illuminazione per negozi per incoraggiare le vendite<\/a>, di Lauren Ufford per Shopify, discute le basi per creare l&#039;atmosfera appropriata. Aveva anche consigli per la scelta degli infissi e perch\u00e9 la scelta della lampadina \u00e8 importante. <\/li>\n\n\n\n<li>Quando sei pronto per il livello successivo, <a href=\"https:\/\/blog.bindy.com\/it\/5-tecniche-di-illuminazione-per-il-visual-merchandising-per-aumentare-le-vendite\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 tecniche di illuminazione per il visual merchandising per aumentare le vendite<\/a> ha curato esempi per aiutarti a pensare ai livelli di illuminazione e all&#039;applicazione.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-layout\">Visual Merchandising nel Retail: Layout<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rinnovare il layout dopo il COVID-19 significa pensare a come aprire le cose e riordinare. Poich\u00e9 il distanziamento sociale rimane in vigore, considera quali infissi sono troppo ingombranti o corridoi sovraffollati. Inoltre, dovresti anche pensare a come rendere i tuoi best seller ancora pi\u00f9 accessibili. Mentre riconsideri il tuo layout, ecco alcuni blog per aiutarti.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>di Kizer e Bender <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"http:\/\/www.retailadventuresblog.com\/2020\/05\/new-retail-adventures-on-demand-webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\">Pronto per la vendita al dettaglio: impostare il piano di vendita per vendere!<\/a> d\u00e0 un&#039;occhiata agli strumenti necessari per la pandemia e ai trucchi di layout per aiutarti ad adattarti alla nuova normalit\u00e0. <\/li>\n\n\n\n<li>In <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/fitsmallbusiness.com\/planning-your-store-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pianificazione del layout del tuo negozio al dettaglio in 7 passaggi<\/a> di Meaghan Brophy per Fit Small Business \u00e8 un&#039;ottima panoramica su come pianificare il layout del tuo negozio utilizzando le migliori pratiche del settore.<\/li>\n\n\n\n<li>Il layout e la pianificazione dello spazio sono una parte fondamentale del visual merchandising. \u00c8 importante pianificare attentamente il tuo spazio per la salute e la sicurezza dei tuoi clienti e dipendenti. <a href=\"https:\/\/www.vendhq.com\/blog\/retail-space-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pianificazione dello spazio di vendita al dettaglio in mezzo a Covid-19: 7 consigli per farlo bene<\/a>, di Francesca Nicasio per Vend, ti spiega come massimizzare il tuo layout sia per la sicurezza che per le vendite.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png?w=700&#038;ssl=1\" alt=\"Bindy Visual Merchandising negli annunci al dettaglio\" class=\"wp-image-10662\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-visual-merchandising-mistakes\"><strong>Errori comuni di visual merchandising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tutti commettiamo errori, ma essere consapevoli degli errori comuni aumenta le tue possibilit\u00e0 di farlo bene. Un visual merchandising di successo attira i clienti, li mantiene coinvolti e li aiuta a spostarsi nel tuo negozio. Un merchandising scadente ti fa perdere traffico e vendite. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cominciamo con le basi. Vedere <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/blog.bindy.com\/it\/motivi-per-cui-i-clienti-passano-davanti-al-tuo-negozio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Motivi per cui i clienti stanno passando davanti al tuo negozio<\/a> per gli errori pi\u00f9 comuni (e come risolverli). <\/li>\n\n\n\n<li><a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/blog.bindy.com\/it\/5-errori-di-merchandising-al-dettaglio-che-stanno-uccidendo-le-tue-vendite\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 errori di merchandising al dettaglio che stanno uccidendo le tue vendite<\/a> copre l&#039;importanza della spaziatura, dell&#039;illuminazione e della segnaletica in modo che i tuoi prodotti si distinguano e si facciano strada nelle mani dei tuoi clienti. <\/li>\n\n\n\n<li>Se 5 non bastasse, <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/blog.bindy.com\/it\/10-errori-di-merchandising-commessi-dai-rivenditori-che-fanno-perdere-vendite\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 errori di merchandising I rivenditori fanno perdere le vendite<\/a> mette in evidenza le semplici modifiche che puoi apportare per migliorare il tuo visual merchandising e l&#039;esperienza del cliente. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establishing-a-merchandising-audit-program\"><strong>Istituzione di un programma di audit del merchandising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Legato<\/a>, la nostra passione \u00e8 la conformit\u00e0 al dettaglio. La nostra app \u00e8 stata creata per aiutare i rivenditori a eseguire meglio i loro programmi in negozio, inclusi <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a>. Come mai? Perch\u00e9 una cattiva esecuzione significa vendite perse. Infatti,<a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 60%<\/a> di display promozionali non vengono eseguiti correttamente. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/it\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"Merchandising\" class=\"wp-image-59817\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ancora, <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"http:\/\/info.onedoor.com\/rs\/911-BEG-887\/images\/One-Door-Retail-Winners-2018-Survey-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> dei rivenditori concorda sul fatto che esiste una correlazione diretta tra merchandising ben eseguito e tassi di conversazione. Un enorme <a aria-label=\"undefined (si apre in una nuova scheda)\" href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> delle decisioni di acquisto si basano solo sull&#039;aspetto visivo. Ecco perch\u00e9 \u00e8 cos\u00ec importante disporre di un programma di audit al dettaglio per ispezionare il merchandising e l&#039;esecuzione in negozio. Hai bisogno di un piccolo aiuto per stabilire o rinnovare il tuo programma di audit di vendita al dettaglio? Vedi le risorse qui sotto:.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Il visual merchandising nella vendita al dettaglio \u00e8 la pratica di presentare servizi e prodotti ai clienti in un modo che coinvolga e motivi il cliente all&#039;acquisto. Con la riapertura dei negozi e il passaggio al quarto trimestre, molti rivenditori stanno cercando modi per aumentare di livello il loro visual merchandising per accogliere nuovamente i clienti e attirarne di nuovi. Ti conosciamo... <a href=\"https:\/\/blog.bindy.com\/it\/visual-merchandising-in-retail-best-blogs\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Visual Merchandising nella vendita al dettaglio: i migliori blog<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677174095,677174096,677174139,677174094,677173922],"class_list":["post-10693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-visual-merchandising-definition","tag-visual-merchandising-displays","tag-visual-merchandising-how-to","tag-visual-merchandising-in-retail","tag-visual-merchandisng"],"yoast_head":"<!-- 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