{"id":5052,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5052"},"modified":"2024-11-28T14:46:03","modified_gmt":"2024-11-28T19:46:03","slug":"5-%d7%98%d7%9b%d7%a0%d7%99%d7%a7%d7%95%d7%aa-%d7%aa%d7%90%d7%95%d7%a8%d7%94-%d7%9c%d7%9e%d7%a8%d7%a6%d7%a0%d7%93%d7%99%d7%99%d7%96-%d7%97%d7%96%d7%95%d7%aa%d7%99-%d7%9b%d7%93%d7%99-%d7%9c%d7%94","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/he\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","title":{"rendered":"5 \u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea \u05ea\u05d0\u05d5\u05e8\u05d4 \u05dc\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d7\u05d6\u05d5\u05ea\u05d9 \u05dc\u05d4\u05d2\u05d3\u05dc\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u05d4\u05d0\u05dd \u05ea\u05d0\u05d5\u05e8\u05d4 \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea \u05de\u05d2\u05d3\u05d9\u05dc\u05d4 \u05d0\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea? \u05dc\u05b0\u05e4\u05b4\u05d9 <a href=\"https:\/\/blog.amerlux.com\/does-retail-lighting-really-help-sales-three-examples-say-yes\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u05d0\u05de\u05e8\u05dc\u05d5\u05e7\u05e1<\/a>, &quot;, &quot;\u201c<em>\u05d2\u05dc\u05d5\u05d1\u05d5\u05e1<\/em>, \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea \u05de\u05db\u05d5\u05dc\u05ea \u05d2\u05d3\u05d5\u05dc\u05d4 \u05d1\u05d2\u05e8\u05de\u05e0\u05d9\u05d4, \u05d4\u05ea\u05e0\u05e1\u05ea\u05d4 \u05d1\u05e9\u05d9\u05dc\u05d5\u05d1 \u05e9\u05dc \u05d0\u05d5\u05e8\u05d5\u05ea \u05e6\u05d1\u05e2\u05d5\u05e0\u05d9\u05d9\u05dd \u05d1\u05d0\u05d6\u05d5\u05e8 \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05ea\u05d5\u05da \u05d0\u05d7\u05ea \u05d4\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e9\u05dc\u05d4&quot;. \u05d6\u05d4 \u05d4\u05d5\u05d1\u05d9\u05dc \u05dc\u05e2\u05dc\u05d9\u05d9\u05d4 \u05e9\u05dc 6% \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05e7\u05d9\u05d3\u05d5\u05dd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d0\u05dd \u05d0\u05ea\u05dd \u05e2\u05d3\u05d9\u05d9\u05df \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05e6\u05d9\u05e0\u05d5\u05e8\u05d5\u05ea \u05e4\u05dc\u05d5\u05e8\u05e1\u05e0\u05d8, \u05d1\u05d4\u05d7\u05dc\u05d8 \u05d4\u05d2\u05d9\u05e2 \u05d4\u05d6\u05de\u05df \u05dc\u05e9\u05d3\u05e8\u05d5\u05d2 \u05dc-LED. \u05ea\u05d0\u05d5\u05e8\u05ea \u05e4\u05dc\u05d5\u05e8\u05e1\u05e0\u05d8 \u05de\u05d8\u05d9\u05dc\u05d4 \u05d0\u05d5\u05e8 \u05d7\u05e8\u05d9\u05e3 \u05e9\u05dc\u05d0 \u05e0\u05d9\u05ea\u05df \u05dc\u05e9\u05dc\u05d5\u05d8 \u05d1\u05d5 \u05d0\u05d5 \u05dc\u05e2\u05de\u05e2\u05dd \u05de\u05d4 \u05e9\u05d4\u05d5\u05e4\u05da \u05d0\u05d5\u05ea\u05d5 \u05dc\u05d0 \u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05e1\u05d1\u05d9\u05d1\u05d4 \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d1\u05e1\u05d9\u05e1 \u05ea\u05d0\u05d5\u05e8\u05d4 \u05d8\u05d5\u05d1 \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05de\u05d5\u05e8\u05db\u05d1 \u05de\u05de\u05e1\u05e4\u05e8 \u05e8\u05e9\u05ea\u05d5\u05ea \u05e9\u05e0\u05d9\u05ea\u05df \u05dc\u05e9\u05dc\u05d5\u05d8 \u05d1\u05e0\u05e4\u05e8\u05d3 \u05d1\u05d4\u05ea\u05d0\u05dd \u05dc\u05d0\u05d6\u05d5\u05e8 \u05d4\u05d7\u05e0\u05d5\u05ea \u05d5\u05db\u05df \u05dc\u05e9\u05e2\u05d4 \u05d1\u05d9\u05d5\u05dd \u05d0\u05d5 \u05d1\u05e9\u05e0\u05d4. \u05d1\u05e8\u05d2\u05e2 \u05e9\u05d9\u05e9 \u05dc\u05da \u05d1\u05e1\u05d9\u05e1 \u05d8\u05d5\u05d1, \u05d0\u05ea\u05d4 \u05de\u05d5\u05db\u05df \u05dc\u05d4\u05ea\u05d7\u05d9\u05dc \u05dc\u05e9\u05dc\u05d1 \u05e2\u05d5\u05d3 \u05e9\u05db\u05d1\u05d5\u05ea \u05d5\u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05dc\u05d4\u05dc\u05df, \u05d7\u05de\u05e9 \u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea \u05ea\u05d0\u05d5\u05e8\u05d4 \u05dc\u05d9\u05d9\u05e9\u05d5\u05dd \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e9\u05dc\u05da<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-behind-the-shelf-lighting\">1. \u05ea\u05d0\u05d5\u05e8\u05ea \u05de\u05d0\u05d7\u05d5\u05e8\u05d9 \u05d4\u05de\u05d3\u05e3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u05e0\u05d9\u05ea\u05df \u05dc\u05d4\u05e9\u05d9\u05d2 \u05ea\u05d0\u05d5\u05e8\u05d4 \u05de\u05d0\u05d7\u05d5\u05e8\u05d9 \u05d4\u05de\u05d3\u05e4\u05d9\u05dd \u05d1\u05e7\u05dc\u05d5\u05ea \u05e2\u05dd \u05e4\u05e1\u05d9 \u05dc\u05d3 \u05e4\u05e9\u05d5\u05d8\u05d9\u05dd. \u05d6\u05d4 \u05d9\u05d5\u05e6\u05e8 \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05d9\u05d9\u05d3\u05d9 \u05ea\u05d7\u05d5\u05e9\u05d4 \u05d9\u05d5\u05e7\u05e8\u05ea\u05d9\u05ea \u05dc\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e9\u05dc\u05da. \u05e0\u05d9\u05ea\u05df \u05dc\u05e9\u05dc\u05d5\u05d8 \u05e2\u05dc \u05db\u05dc \u05e8\u05e6\u05d5\u05e2\u05d4 \u05d1\u05e0\u05e4\u05e8\u05d3 \u05db\u05da \u05e9\u05ea\u05d5\u05db\u05dc \u05dc\u05d4\u05d3\u05d2\u05d9\u05e9 \u05de\u05d3\u05e4\u05d9\u05dd \u05de\u05e1\u05d5\u05d9\u05de\u05d9\u05dd \u05d5\u05dc\u05d0 \u05d0\u05d7\u05e8\u05d9\u05dd. \u05d8\u05db\u05e0\u05d9\u05e7\u05d4 \u05d6\u05d5 \u05d9\u05e2\u05d9\u05dc\u05d4 \u05d1\u05de\u05d9\u05d5\u05d7\u05d3 \u05db\u05d0\u05e9\u05e8 \u05de\u05d5\u05e8\u05d9\u05d3\u05d9\u05dd \u05ea\u05d0\u05d5\u05e8\u05d4 \u05e2\u05d9\u05dc\u05d9\u05ea \u05d1\u05d7\u05e0\u05d5\u05ea \u05d5\u05e0\u05d5\u05ea\u05e0\u05d9\u05dd \u05dc\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05dc\u05ea\u05e4\u05d5\u05e1 \u05d0\u05ea \u05de\u05e8\u05db\u05d6 \u05d4\u05d1\u05de\u05d4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"63167\" data-permalink=\"https:\/\/blog.bindy.com\/he\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/shutterstock_228391603\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603.jpg\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-title=\"shutterstock_228391603\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1024x683.jpg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1024x683.jpg?_t=1723745050\" alt=\"\" class=\"wp-image-63167\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1024x683.jpg 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-300x200.jpg 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-768x512.jpg 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-1536x1024.jpg 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-18x12.jpg 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-700x467.jpg 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-900x600.jpg?crop=1 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603-600x400.jpg 600w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_228391603.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-changeroom-lighting\">2. \u05ea\u05d0\u05d5\u05e8\u05ea \u05d7\u05d3\u05e8 \u05d4\u05d4\u05dc\u05d1\u05e9\u05d4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u05ea\u05d0\u05d5\u05e8\u05ea \u05d7\u05d3\u05e8 \u05d4\u05d4\u05dc\u05d1\u05e9\u05d4 \u05d7\u05e9\u05d5\u05d1\u05d4 \u05de\u05d0\u05d5\u05d3. \u05d6\u05d4 \u05d4\u05de\u05e7\u05d5\u05dd \u05e9\u05d1\u05d5 \u05d4\u05dc\u05e7\u05d5\u05d7 \u05e9\u05dc\u05da \u05d4\u05d5\u05dc\u05da \u05dc\u05e7\u05d1\u05dc \u05d4\u05d7\u05dc\u05d8\u05ea \u05e8\u05db\u05d9\u05e9\u05d4. \u05d0\u05dd \u05d4\u05ea\u05d0\u05d5\u05e8\u05d4 \u05e9\u05dc\u05db\u05dd \u05d9\u05d5\u05e6\u05e8\u05ea \u05e6\u05dc\u05dc\u05d9\u05dd \u05dc\u05d0 \u05de\u05d7\u05de\u05d9\u05d0\u05d9\u05dd \u05d0\u05d5 \u05d1\u05d8\u05d5\u05df \u05e7\u05e9\u05d5\u05d7 \u05e9\u05d2\u05d5\u05e8\u05dd \u05dc\u05dc\u05e7\u05d5\u05d7 \u05dc\u05d4\u05e8\u05d2\u05d9\u05e9 \u05e4\u05d7\u05d5\u05ea \u05d0\u05d8\u05e8\u05e7\u05d8\u05d9\u05d1\u05d9, \u05d4\u05d5\u05d0 \u05dc\u05d0 \u05d9\u05e8\u05e6\u05d4 \u05dc\u05d1\u05e6\u05e2 \u05d0\u05ea \u05d4\u05e8\u05db\u05d9\u05e9\u05d4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05ea\u05d0\u05d5\u05e8\u05ea \u05d7\u05d3\u05e8 \u05d4\u05d4\u05dc\u05d1\u05e9\u05d4 \u05e6\u05e8\u05d9\u05db\u05d4 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05d0\u05ea \u05d4\u05d0\u05d9\u05d6\u05d5\u05df \u05d4\u05e0\u05db\u05d5\u05df \u05d1\u05d9\u05df \u05dc\u05d0 \u05e7\u05e8\u05d9\u05e8 \u05de\u05d3\u05d9 (\u05dc\u05d0 \u05de\u05d7\u05de\u05d9\u05d0) \u05d0\u05d5 \u05d7\u05dd \u05de\u05d3\u05d9 (\u05e6\u05d4\u05d5\u05d1 \u05de\u05d3\u05d9 \u05d9\u05e9\u05e0\u05d4 \u05d0\u05ea \u05e6\u05d1\u05e2 \u05d4\u05e4\u05e8\u05d9\u05d8\u05d9\u05dd). \u05ea\u05d0\u05d5\u05e8\u05ea \u05d7\u05d3\u05e8 \u05d4\u05d4\u05dc\u05d1\u05e9\u05d4 \u05e6\u05e8\u05d9\u05db\u05d4 \u05d2\u05dd \u05dc\u05e9\u05dc\u05d1 \u05ea\u05d0\u05d5\u05e8\u05d4 \u05d1\u05ea\u05d5\u05da \u05d0\u05d5 \u05e1\u05d1\u05d9\u05d1 \u05d4\u05de\u05e8\u05d0\u05d4 \u05db\u05d3\u05d9 \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05ea\u05d0\u05d5\u05e8\u05d4 \u05d0\u05d7\u05d9\u05d3\u05d4 \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d5\u05dc\u05de\u05e0\u05d5\u05e2 \u05e6\u05dc\u05dc\u05d9\u05dd \u05dc\u05d0 \u05de\u05d7\u05de\u05d9\u05d0\u05d9\u05dd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-display-rack-lighting\">3. \u05ea\u05d0\u05d5\u05e8\u05ea \u05de\u05ea\u05dc\u05d4 \u05ea\u05e6\u05d5\u05d2\u05d4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d1\u05d3\u05d5\u05de\u05d4 \u05dc\u05e9\u05d9\u05dc\u05d5\u05d1 \u05ea\u05d0\u05d5\u05e8\u05d4 \u05de\u05d0\u05d7\u05d5\u05e8\u05d9 \u05d4\u05de\u05d3\u05e4\u05d9\u05dd \u05e9\u05dc\u05da, \u05de\u05e7\u05d5\u05dd \u05de\u05e2\u05e0\u05d9\u05d9\u05df \u05e0\u05d5\u05e1\u05e3 \u05dc\u05e9\u05dc\u05d1 \u05e4\u05e1\u05d9 LED \u05d4\u05d5\u05d0 \u05d1\u05d7\u05dc\u05e7 \u05d4\u05ea\u05d7\u05ea\u05d5\u05df \u05e9\u05dc \u05de\u05d3\u05e4\u05d9 \u05d4\u05ea\u05e6\u05d5\u05d2\u05d4 \u05e9\u05dc\u05da. \u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05e0\u05d9\u05ea\u05df \u05dc\u05e9\u05dc\u05d5\u05d8 \u05e2\u05dc \u05e4\u05e1\u05d9 LED \u05d1\u05e0\u05e4\u05e8\u05d3, \u05d4\u05dd \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05d4\u05d3\u05d2\u05d9\u05e9 \u05de\u05ea\u05dc\u05d9\u05dd \u05e9\u05d5\u05e0\u05d9\u05dd \u05dc\u05d0\u05d5\u05e8\u05da \u05d4\u05d9\u05d5\u05dd\/\u05e2\u05d5\u05e0\u05d5\u05ea. \u05d8\u05db\u05e0\u05d9\u05e7\u05d4 \u05d6\u05d5 \u05d2\u05dd \u05d9\u05d5\u05e6\u05e8\u05ea \u05ea\u05d7\u05d5\u05e9\u05d4 \u05d9\u05d5\u05e7\u05e8\u05ea\u05d9\u05ea, \u05d6\u05d5\u05d4\u05d9 \u05d3\u05e8\u05da \u05e7\u05dc\u05d4 \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05dc\u05e7\u05d5\u05d7 \u05dc\u05d4\u05e6\u05d3\u05d9\u05e7 \u05d4\u05d5\u05e6\u05d0\u05d4 \u05d2\u05d1\u05d5\u05d4\u05d4 \u05d9\u05d5\u05ea\u05e8.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-lower-level-lighting\">4. \u05ea\u05d0\u05d5\u05e8\u05d4 \u05d1\u05e8\u05de\u05d4 \u05e0\u05de\u05d5\u05db\u05d4 \u05d9\u05d5\u05ea\u05e8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u05d4\u05de\u05e7\u05d5\u05dd \u05d4\u05d5\u05d0 \u05ea\u05de\u05d9\u05d3 \u05d1\u05e2\u05dc\u05d5\u05ea \u05e4\u05e8\u05de\u05d9\u05d4 \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d5\u05ea, \u05d0\u05d6 \u05db\u05e0\u05e8\u05d0\u05d4 \u05e9\u05d9\u05e9 \u05dc\u05da \u05d7\u05dc\u05e7 \u05de\u05d4\u05e1\u05d7\u05d5\u05e8\u05d4 \u05e9\u05dc\u05da \u05e2\u05dc \u05d4\u05e8\u05e6\u05e4\u05d4. \u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05d4\u05d5\u05d0 \u05e0\u05de\u05e6\u05d0 \u05d4\u05e8\u05d1\u05d4 \u05de\u05ea\u05d7\u05ea \u05dc\u05d2\u05d5\u05d1\u05d4 \u05d4\u05e2\u05d9\u05e0\u05d9\u05d9\u05dd, \u05d4\u05e6\u05d1\u05ea \u05ea\u05d0\u05d5\u05e8\u05d4 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05ea \u05e0\u05de\u05d5\u05db\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05dc\u05e7\u05e8\u05e7\u05e2 \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05de\u05e9\u05d5\u05da \u05d0\u05ea \u05ea\u05e9\u05d5\u05de\u05ea \u05d4\u05dc\u05d1 \u05d0\u05dc\u05d9\u05d5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-end-cap-lighting\">5. \u05ea\u05d0\u05d5\u05e8\u05ea \u05e7\u05e6\u05d4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u05db\u05d9\u05e1\u05d5\u05d9\u05d9 \u05e7\u05e6\u05d4 \u05e0\u05d5\u05ea\u05e8\u05d9\u05dd \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05dc\u05d0 \u05de\u05d5\u05d0\u05e8\u05d9\u05dd \u05dc\u05d7\u05dc\u05d5\u05d8\u05d9\u05df, \u05d0\u05d1\u05dc \u05d0\u05dd \u05d0\u05ea\u05d4 CPG \u05d1\u05d7\u05e0\u05d5\u05ea \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea \u05d2\u05d3\u05d5\u05dc\u05d4, \u05d0\u05ea\u05d4 \u05e6\u05e8\u05d9\u05da \u05dc\u05e9\u05d9\u05dd \u05dc\u05d1 \u05dc\u05de\u05d5\u05e6\u05e8. \u05e4\u05e7\u05e7\u05d9\u05dd \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05de\u05e7\u05d5\u05dd \u05de\u05d5\u05e9\u05dc\u05dd \u05dc\u05d0 \u05e8\u05e7 \u05dc\u05e9\u05d9\u05dc\u05d5\u05d1 \u05ea\u05d0\u05d5\u05e8\u05d4 \u05d0\u05dc\u05d0 \u05d2\u05dd \u05dc\u05e9\u05d7\u05e7 \u05e2\u05dd \u05d0\u05d5\u05e8\u05d5\u05ea \u05e6\u05d1\u05e2\u05d5\u05e0\u05d9\u05d9\u05dd. \u05d6\u05d4 \u05e2\u05d5\u05d6\u05e8 \u05dc\u05de\u05e9\u05d5\u05da \u05d0\u05ea \u05ea\u05e9\u05d5\u05de\u05ea \u05d4\u05dc\u05d1 \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u05d8\u05d9\u05e4: \u05e9\u05de\u05d5\u05e8 \u05e2\u05dc \u05d4\u05e1\u05d7\u05d5\u05e8\u05d4 \u05e9\u05dc\u05da \u05de\u05e1\u05d5\u05d3\u05e8\u05ea<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u05ea\u05d0\u05d5\u05e8\u05d4 \u05e0\u05d4\u05d3\u05e8\u05ea \u05dc\u05d0 \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05e2\u05d1\u05d5\u05d3 \u05dc\u05d1\u05d3! \u05d6\u05db\u05e8\u05d5 \u05e9\u05d0\u05e3 \u05d0\u05d7\u05d3 \u05dc\u05d0 \u05d0\u05d5\u05d4\u05d1 \u05ea\u05e6\u05d5\u05d2\u05d5\u05ea \u05de\u05d1\u05d5\u05dc\u05d2\u05e0\u05d5\u05ea \u05d5\u05de\u05d3\u05e4\u05d9\u05dd \u05dc\u05d0 \u05de\u05e1\u05d5\u05d3\u05e8\u05d9\u05dd! \u05e9\u05de\u05d5\u05e8 \u05e2\u05dc \u05d4\u05e1\u05d7\u05d5\u05e8\u05d4 \u05e9\u05dc\u05da \u05e0\u05e7\u05d5\u05d3\u05ea\u05d9\u05ea \u05d5\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05dc\u05d0\u05ea\u05d5\u05e1 \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/he\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o-480x400.png 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u05d4\u05d0\u05dd \u05ea\u05d0\u05d5\u05e8\u05d4 \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea \u05de\u05d2\u05d3\u05d9\u05dc\u05d4 \u05d0\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea? \u05dc\u05d3\u05d1\u05e8\u05d9 \u05d0\u05de\u05e8\u05dc\u05d5\u05e7\u05e1, &quot;\u05d2\u05dc\u05d5\u05d1\u05d5\u05e1, \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea \u05de\u05db\u05d5\u05dc\u05ea \u05d2\u05d3\u05d5\u05dc\u05d4 \u05d1\u05d2\u05e8\u05de\u05e0\u05d9\u05d4, \u05d4\u05ea\u05e0\u05e1\u05ea\u05d4 \u05d1\u05e9\u05d9\u05dc\u05d5\u05d1 \u05e9\u05dc \u05d0\u05d5\u05e8\u05d5\u05ea \u05e6\u05d1\u05e2\u05d5\u05e0\u05d9\u05d9\u05dd \u05d1\u05d0\u05d6\u05d5\u05e8 \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05ea\u05d5\u05da \u05d0\u05d7\u05ea \u05d4\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e9\u05dc\u05d4.&quot; \u05d6\u05d4 \u05d4\u05d5\u05d1\u05d9\u05dc \u05dc\u05e2\u05dc\u05d9\u05d9\u05d4 \u05e9\u05dc 6% \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05e7\u05d9\u05d3\u05d5\u05dd. \u05d0\u05dd \u05d0\u05ea\u05d4 \u05e2\u05d3\u05d9\u05d9\u05df \u05de\u05e9\u05ea\u05de\u05e9 \u05d1\u05e6\u05d9\u05e0\u05d5\u05e8\u05d5\u05ea \u05e4\u05dc\u05d5\u05e8\u05e1\u05e0\u05d8, \u05d6\u05d4 \u05d1\u05d4\u05d7\u05dc\u05d8 \u05d4\u05d6\u05de\u05df \u05dc... <a href=\"https:\/\/blog.bindy.com\/he\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/\" class=\"more-link\">\u05d4\u05de\u05e9\u05da \u05dc\u05e7\u05e8\u05d5\u05d0 <span class=\"screen-reader-text\">5 \u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea \u05ea\u05d0\u05d5\u05e8\u05d4 \u05dc\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d7\u05d6\u05d5\u05ea\u05d9 \u05dc\u05d4\u05d2\u05d3\u05dc\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,430450308,677173891],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-execution","tag-retail-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Lighting Techniques for Visual Merchandising to Increase Sales<\/title>\n<meta name=\"description\" content=\"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/he\/5-\u05d8\u05db\u05e0\u05d9\u05e7\u05d5\u05ea-\u05ea\u05d0\u05d5\u05e8\u05d4-\u05dc\u05de\u05e8\u05e6\u05e0\u05d3\u05d9\u05d9\u05d6-\u05d7\u05d6\u05d5\u05ea\u05d9-\u05db\u05d3\u05d9-\u05dc\u05d4\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Lighting Techniques for Visual Merchandising to Increase Sales\" \/>\n<meta property=\"og:description\" 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