{"id":3469,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3469"},"modified":"2024-11-28T14:25:29","modified_gmt":"2024-11-28T19:25:29","slug":"5-%d7%9e%d7%a8%d7%9b%d7%99%d7%91%d7%99%d7%9d-%d7%97%d7%99%d7%95%d7%a0%d7%99%d7%99%d7%9d-%d7%9c%d7%94%d7%a9%d7%a7%d7%aa-cpg-%d7%9e%d7%95%d7%a6%d7%9c%d7%97%d7%aa-%d7%91%d7%97%d7%a0%d7%95%d7%aa","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/he\/5-%d7%9e%d7%a8%d7%9b%d7%99%d7%91%d7%99%d7%9d-%d7%97%d7%99%d7%95%d7%a0%d7%99%d7%99%d7%9d-%d7%9c%d7%94%d7%a9%d7%a7%d7%aa-cpg-%d7%9e%d7%95%d7%a6%d7%9c%d7%97%d7%aa-%d7%91%d7%97%d7%a0%d7%95%d7%aa\/","title":{"rendered":"5 \u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05d7\u05d9\u05d5\u05e0\u05d9\u05d9\u05dd \u05dc\u05d4\u05e9\u05e7\u05ea CPG \u05de\u05d5\u05e6\u05dc\u05d7\u05ea \u05d1\u05d7\u05e0\u05d5\u05ea"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05e2\u05d5\u05d1\u05d3\u05d4: \u05d4\u05e9\u05e7\u05d5\u05ea \u05de\u05d5\u05e6\u05e8\u05d9 CPG \u05d4\u05df \u05e7\u05e9\u05d5\u05ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.foodinstitute.com\/images\/media\/iri\/IRI_NewProdPace.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u05dc\u05e4\u05d9 IRI<\/a><span style=\"font-weight: 400;\">, \u05d9\u05d5\u05ea\u05e8 \u05de-10,000 \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d7\u05d3\u05e9\u05d9\u05dd \u05de\u05d2\u05d9\u05e2\u05d9\u05dd \u05dc\u05de\u05d3\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05de\u05d3\u05d9 \u05e9\u05e0\u05d4, \u05d0\u05da &quot;\u05e4\u05d7\u05d5\u05ea \u05de-10 \u05d4\u05e9\u05e7\u05d5\u05ea \u05d7\u05d3\u05e9\u05d5\u05ea \u05ea\u05d5\u05e4\u05e1\u05d5\u05ea \u05d9\u05d5\u05ea\u05e8 \u05de-$100 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05e9\u05e0\u05d4 \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4.&quot;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05dd \u05d0\u05ea\u05d4 \u05d7\u05d1\u05e8\u05ea CPG \u05e9\u05de\u05d7\u05e4\u05e9\u05ea \u05dc\u05d4\u05e9\u05d9\u05e7 \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9, \u05d1\u05e8\u05d5\u05e8 \u05e9\u05d4\u05e2\u05d1\u05d5\u05d3\u05d4 \u05e9\u05dc\u05da \u05e0\u05d9\u05ea\u05e0\u05ea \u05e2\u05d1\u05d5\u05e8\u05da. \u05d0\u05d9\u05da \u05d0\u05ea\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05e4\u05e2\u05d9\u05dc \u05d1\u05e8\u05e2\u05e9 \u05d5\u05dc\u05e9\u05de\u05d5\u05e8 \u05e2\u05dc \u05d4\u05e6\u05dc\u05d7\u05ea\u05da \u05db\u05e9\u05e0\u05e8\u05d0\u05d4 \u05e9\u05d4\u05e7\u05dc\u05e4\u05d9\u05dd \u05de\u05d5\u05e2\u05e8\u05de\u05d9\u05dd \u05e0\u05d2\u05d3\u05da?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d4\u05d0\u05de\u05ea \u05d4\u05d9\u05d0 \u05e9\u05d0\u05d9\u05df \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d0\u05d7\u05ea \u05d4\u05d8\u05d5\u05d1\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05d4\u05e9\u05e7\u05d4 \u05d9\u05e2\u05d9\u05dc\u05d4. \u05d0\u05d1\u05dc \u05d4\u05e0\u05d4 \u05de\u05d4 \u05e9\u05d0\u05e0\u05d7\u05e0\u05d5 \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d5\u05de\u05e8 \u05dc\u05db\u05dd: \u05db\u05e9\u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d4\u05e9\u05e7\u05ea \u05de\u05d5\u05e6\u05e8 \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d5\u05ea, \u05d9\u05e9 \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05d7\u05de\u05d9\u05e9\u05d4 \u05de\u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05e9\u05de\u05e9\u05e4\u05d9\u05e2\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05e1\u05d9\u05d1\u05d9 \u05e2\u05dc \u05d4\u05e6\u05dc\u05d7\u05ea\u05d5.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05e0\u05d5 \u05e9\u05d5\u05e4\u05db\u05d9\u05dd \u05d0\u05d5\u05e8 \u05e2\u05dc \u05de\u05e8\u05db\u05d9\u05d1\u05d9 \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05dc\u05dc\u05d5 \u05dc\u05d4\u05dc\u05df. \u05d1\u05d3\u05d5\u05e7 \u05d0\u05d5\u05ea\u05dd.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-your-product\"><b>1. \u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05da<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05dc\u05d0 \u05de\u05e9\u05e0\u05d4 \u05db\u05de\u05d4 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05d4\u05d1\u05d9\u05e6\u05d5\u05e2 \u05e9\u05dc\u05db\u05dd \u05de\u05e2\u05d5\u05dc\u05d9\u05dd, \u05dc\u05d0 \u05ea\u05d5\u05db\u05dc\u05d5 \u05dc\u05de\u05db\u05d5\u05e8 (\u05d0\u05d5 \u05dc\u05d4\u05de\u05e9\u05d9\u05da \u05dc\u05de\u05db\u05d5\u05e8) \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05db\u05dd \u05d0\u05dd \u05d4\u05d5\u05d0 \u05dc\u05d0 \u05de\u05d5\u05e9\u05da \u05d0\u05ea \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d6\u05d5 \u05d4\u05e1\u05d9\u05d1\u05d4 \u05e9\u05de\u05d7\u05e7\u05e8 \u05e9\u05d5\u05e7 \u05d9\u05e1\u05d5\u05d3\u05d9 \u05d4\u05d5\u05d0 \u05e7\u05e8\u05d9\u05d8\u05d9. \u05db\u05e0\u05d9\u05e1\u05d4 \u05dc\u05e8\u05d0\u05e9 \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05da \u05d5\u05e7\u05d1\u05d9\u05e2\u05d4 \u05de\u05d4 \u05d2\u05d5\u05e8\u05dd \u05dc\u05d4\u05dd \u05dc\u05ea\u05e7\u05ea\u05e7 \u05ea\u05d0\u05e4\u05e9\u05e8 \u05dc\u05da \u05dc\u05d4\u05de\u05e6\u05d9\u05d0 \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05e9\u05d4\u05dd \u05d1\u05d0\u05de\u05ea \u05e8\u05d5\u05e6\u05d9\u05dd.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05e2\u05d5\u05d3 \u05e9\u05d9\u05d8\u05d4 \u05de\u05d5\u05de\u05dc\u05e6\u05ea? \u05d3\u05d0\u05d2\u05d5 \u05e9\u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05db\u05dd \u05ea\u05d5\u05d0\u05dd \u05d0\u05ea \u05d4\u05de\u05d2\u05de\u05d5\u05ea \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05d5\u05ea. \u05d4\u05ea\u05d6\u05de\u05d5\u05df \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05d9\u05d5\u05ea \u05d4\u05db\u05dc \u05db\u05d0\u05df. \u05d0\u05dd \u05de\u05e9\u05d4\u05d5 &quot;\u05e0\u05db\u05e0\u05e1&quot; \u05dc\u05d8\u05e8\u05e0\u05d3\u05d9\u05dd \u05d5\u05e1\u05d2\u05e0\u05d5\u05e0\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05de\u05d5\u05d3\u05e8\u05e0\u05d9\u05d9\u05dd, \u05d9\u05e9 \u05e1\u05d9\u05db\u05d5\u05d9 \u05d8\u05d5\u05d1 \u05e9\u05d6\u05d4 \u05d9\u05de\u05e8\u05d9\u05d0.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05dc\u05d3\u05d5\u05d2\u05de\u05d4, \u05d1\u05de\u05d4\u05dc\u05da \u05d4\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea, \u05d1\u05e8\u05d9\u05d0\u05d5\u05ea \u05d5\u05e9\u05e7\u05d9\u05e4\u05d5\u05ea \u05d4\u05d9\u05d5 \u05e9\u05e0\u05d9 \u05d2\u05d5\u05e8\u05de\u05d9\u05dd \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9\u05d9\u05dd \u05d1\u05d4\u05d7\u05dc\u05d8\u05d5\u05ea \u05d4\u05e8\u05db\u05d9\u05e9\u05d4 \u05e9\u05dc \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd. \u05de\u05d5\u05ea\u05d2 \u05d4\u05d7\u05dc\u05d1 DairyPure \u05e9\u05dc Dean Foods \u05d4\u05e6\u05dc\u05d9\u05d7 \u05dc\u05e0\u05e6\u05dc \u05de\u05d2\u05de\u05d4 \u05d6\u05d5 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05e9\u05de\u05d9\u05e8\u05d4 \u05e2\u05dc \u05d4\u05de\u05d2\u05de\u05d4 \u05e9\u05dc\u05d4 <\/span><a href=\"https:\/\/www.dairypure.com\/promise\" target=\"_blank\" rel=\"noopener noreferrer\">\u05d4\u05d1\u05d8\u05d7\u05ea \u05d8\u05d5\u05d4\u05e8 5 \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea<\/a><span style=\"font-weight: 400;\">. \u05d4\u05d1\u05d8\u05d7\u05d4 \u05d6\u05d5 \u05db\u05e8\u05d5\u05db\u05d4 \u05d1\u05db\u05da \u05e9\u05d4\u05d7\u05dc\u05d1 \u05d4\u05d9\u05d4 \u05d0) \u05e0\u05e7\u05d9 \u05de\u05d4\u05d5\u05e8\u05de\u05d5\u05e0\u05d9 \u05d2\u05d3\u05d9\u05dc\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05d9\u05dd; \u05d1) \u05e0\u05d1\u05d3\u05e7 \u05dc\u05d0\u05e0\u05d8\u05d9\u05d1\u05d9\u05d5\u05d8\u05d9\u05e7\u05d4; \u05d2) \u05e0\u05d1\u05d3\u05e7 \u05d0\u05d9\u05db\u05d5\u05ea \u05de\u05ea\u05de\u05e9\u05da \u05db\u05d3\u05d9 \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05d8\u05d5\u05d4\u05e8; \u05d3) \u05de\u05e7\u05d5\u05e8\u05d5 \u05e8\u05e7 \u05de\u05e4\u05e8\u05d5\u05ea \u05e9\u05e0\u05d9\u05d6\u05d5\u05e0\u05d5 \u05d1\u05ea\u05d6\u05d5\u05e0\u05d4 \u05d1\u05e8\u05d9\u05d0\u05d4; \u05d5\u05db\u05df \u05d4) \u05de\u05e9\u05dc\u05d5\u05d7 \u05e7\u05e8 \u05de\u05de\u05d7\u05dc\u05d1\u05d5\u05ea \u05de\u05d4\u05d9\u05de\u05e0\u05d5\u05ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d4\u05de\u05d7\u05d5\u05d9\u05d1\u05d5\u05ea \u05d4\u05d6\u05d5 \u05d3\u05d9\u05d1\u05e8\u05d4 \u05dc\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05e9\u05d4\u05d9\u05d5 \u05de\u05d5\u05d3\u05e2\u05d9\u05dd \u05dc\u05d1\u05e8\u05d9\u05d0\u05d5\u05ea \u05dc\u05d2\u05d1\u05d9 \u05de\u05d5\u05e6\u05e8\u05d9\u05dd, \u05d5\u05d6\u05d4 \u05e2\u05d6\u05e8 \u05dc-DairyPure \u05dc\u05d4\u05de\u05e8\u05d9\u05d0 \u05dc\u05e4\u05e1\u05d2\u05ea <\/span><a href=\"https:\/\/www.iriworldwide.com\/en-US\/insights\/news\/IRI-Announces-Most-Successful-Consumer-Packaged-Goods-Brands-of-2016\" target=\"_blank\" rel=\"noopener noreferrer\">\u05d4\u05e9\u05e7\u05d5\u05ea CPG \u05d4\u05de\u05d5\u05e6\u05dc\u05d7\u05d5\u05ea \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc IRI \u05dc\u05e9\u05e0\u05ea 2016<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05db\u05e9\u05d0\u05ea\u05d4 \u05de\u05e4\u05ea\u05d7 \u05de\u05d5\u05e6\u05e8, \u05e9\u05d0\u05dc \u05d0\u05ea \u05e2\u05e6\u05de\u05da: <\/span><i><span style=\"font-weight: 400;\">\u05d0\u05d9\u05dc\u05d5 \u05e1\u05d5\u05d2\u05d9 \u05d1\u05d7\u05d9\u05e8\u05d5\u05ea \u05d0\u05d5\u05e8\u05d7 \u05d7\u05d9\u05d9\u05dd \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05da \u05e2\u05d5\u05e9\u05d9\u05dd?<\/span><\/i><span style=\"font-weight: 400;\"> \u05e9\u05d9\u05de\u05d5 \u05dc\u05d1 \u05d5\u05d3\u05d0\u05d2\u05d5 \u05e9\u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05db\u05dd - \u05d5\u05d4\u05de\u05e1\u05e8\u05d9\u05dd - \u05d9\u05ea\u05d0\u05d9\u05de\u05d5 \u05dc\u05d1\u05d7\u05d9\u05e8\u05d5\u05ea \u05d4\u05dc\u05dc\u05d5.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d5\u05d0\u05dd \u05d0\u05ea\u05d4 \u05de\u05e9\u05d9\u05e7 \u05de\u05e9\u05d4\u05d5 \u05d7\u05d3\u05e9 \u05dc\u05d2\u05de\u05e8\u05d9 \u05d0\u05d5 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9, \u05ea\u05e6\u05d8\u05e8\u05da \u05dc\u05d4\u05e9\u05e7\u05d9\u05e2 \u05e8\u05d1\u05d5\u05ea \u05d1\u05d7\u05d9\u05e0\u05d5\u05da \u05dc\u05e6\u05e8\u05db\u05df. \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05d9\u05d5\u05ea \u05dc\u05da \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9 \u05d5\u05de\u05d3\u05d4\u05d9\u05dd, \u05d0\u05d1\u05dc \u05d0\u05dd \u05d0\u05e0\u05e9\u05d9\u05dd \u05dc\u05d0 &quot;\u05d9\u05e7\u05d1\u05dc\u05d5&quot; \u05d0\u05d5\u05ea\u05d5, \u05d4\u05d4\u05e9\u05e7\u05d4 \u05e9\u05dc\u05da \u05ea\u05d9\u05db\u05e9\u05dc.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05e9\u05d9\u05de\u05d5 \u05dc\u05d1 \u05dc\u05e1\u05d9\u05e4\u05d5\u05e8 \u05d4\u05d0\u05d6\u05d4\u05e8\u05d4 \u05e9\u05dc Febreze Scentstories, \u05de\u05db\u05e9\u05d9\u05e8 \u05e8\u05d9\u05d7 \u05e9\u05d3\u05de\u05d4 \u05dc\u05e0\u05d2\u05df CD \u05d5\u05d4\u05e4\u05d9\u05e5 \u05e8\u05d9\u05d7\u05d5\u05ea \u05db\u05dc \u05d7\u05e6\u05d9 \u05e9\u05e2\u05d4. \u05d6\u05d4 \u05d4\u05d9\u05d4 \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9 \u05d5\u05d4\u05d9\u05d4 \u05e9\u05d5\u05e0\u05d4 \u05dc\u05de\u05d3\u05d9 \u05de\u05de\u05d8\u05d4\u05e8\u05d9 \u05d0\u05d5\u05d5\u05d9\u05e8 \u05de\u05e1\u05d5\u05e8\u05ea\u05d9\u05d9\u05dd. \u05dc\u05e8\u05d5\u05e2 \u05d4\u05de\u05d6\u05dc, \u05d4\u05d4\u05e9\u05e7\u05d4 \u05dc\u05d0 \u05d4\u05e6\u05dc\u05d9\u05d7\u05d4 \u05dc\u05d4\u05d3\u05d4\u05d3 \u05d1\u05e7\u05e8\u05d1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05e2\u05dc \u05e4\u05d9 <\/span><a href=\"https:\/\/hbr.org\/2011\/04\/why-most-product-launches-fail\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e1\u05e7\u05d9\u05e8\u05ea \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd \u05e9\u05dc \u05d4\u05e8\u05d5\u05d5\u05d0\u05e8\u05d3<\/a><span style=\"font-weight: 400;\">, \u05d4\u05d4\u05e9\u05e7\u05d4 \u05e0\u05db\u05e9\u05dc\u05d4, \u05d1\u05d9\u05df \u05d4\u05e9\u05d0\u05e8, \u05db\u05d9 \u05e4\u05e8\u05d5\u05e7\u05d8\u05e8 \u05d0\u05e0\u05d3 \u05d2\u05de\u05d1\u05dc \u05dc\u05d0 \u05d4\u05e9\u05e7\u05d9\u05e2\u05d4 \u05d1\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea \u05d7\u05d9\u05e0\u05d5\u05da \u05d8\u05d5\u05d1\u05d4. \u05d1\u05de\u05e7\u05d5\u05dd \u05dc\u05d7\u05e0\u05da \u05d5\u05dc\u05dc\u05de\u05d3 \u05d0\u05ea \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05db\u05d9\u05e6\u05d3 \u05d4\u05de\u05db\u05e9\u05d9\u05e8 \u05e2\u05d5\u05d1\u05d3, P&amp;G \u05e9\u05db\u05e8\u05d4 \u05d0\u05ea \u05d4\u05d6\u05de\u05e8\u05ea \u05e9\u05e0\u05d9\u05d4 \u05d8\u05d5\u05d5\u05d9\u05d9\u05df \u05dc\u05db\u05db\u05d1 \u05d1\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d4\u05de\u05d5\u05e6\u05e8. \u05d6\u05d4 \u05d4\u05d5\u05ea\u05d9\u05e8 \u05d0\u05ea \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05de\u05d1\u05d5\u05dc\u05d1\u05dc\u05d9\u05dd \u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05e8\u05d1\u05d9\u05dd \u05d7\u05e9\u05d1\u05d5 \u05e9-Febreze Scentstories \u05de\u05e2\u05d5\u05e8\u05d1\u05d9\u05dd \u05d1\u05de\u05d5\u05d6\u05d9\u05e7\u05d4 \u05d5\u05d1\u05e8\u05d9\u05d7\u05d5\u05ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05dc \u05ea\u05e2\u05e9\u05d4 \u05d0\u05ea \u05d0\u05d5\u05ea\u05d4 \u05d8\u05e2\u05d5\u05ea. \u05d0\u05dd \u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05da \u05e0\u05d5\u05e4\u05dc \u05dc\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d4 \u05d7\u05d3\u05e9\u05d4 \u05d0\u05d5 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05ea, \u05d3\u05d0\u05d2 \u05e9\u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05da \u05d9\u05d5\u05db\u05dc\u05d5 \u05dc\u05ea\u05e4\u05d5\u05e1 \u05d0\u05d5\u05ea\u05d5. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;\u05db\u05d0\u05e9\u05e8 \u05de\u05d5\u05e6\u05e8 \u05d4\u05d5\u05d0 \u05de\u05d4\u05e4\u05db\u05e0\u05d9 \u05d1\u05d0\u05de\u05ea, \u05d3\u05d5\u05d1\u05e8\u05d9 \u05de\u05e4\u05d5\u05e8\u05e1\u05de\u05d9\u05dd \u05e2\u05e9\u05d5\u05d9\u05d9\u05dd \u05dc\u05d4\u05d6\u05d9\u05e7 \u05d9\u05d5\u05ea\u05e8 \u05de\u05ea\u05d5\u05e2\u05dc\u05ea. \u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d7\u05d9\u05e0\u05d5\u05db\u05d9 \u05d7\u05d6\u05e7 \u05e2\u05e9\u05d5\u05d9 \u05dc\u05d4\u05d9\u05d5\u05ea \u05d3\u05e8\u05da \u05d8\u05d5\u05d1\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05dc\u05dc\u05db\u05ea. \u05ea\u05db\u05d5\u05e0\u05d5\u05ea \u05d4\u05de\u05d5\u05e6\u05e8 \u05de\u05e1\u05e4\u05e7\u05d5\u05ea \u05d0\u05ea \u05d4\u05de\u05e1\u05e8\u05d9\u05dd \u05dc\u05d1\u05e0\u05d9\u05d9\u05ea \u05e7\u05d5\u05dc \u05de\u05d5\u05ea\u05d2, \u05d1\u05e1\u05d9\u05d5\u05e2 \u05e6\u05d5\u05d5\u05ea\u05d9 \u05de\u05d7\u05e7\u05e8 \u05d5\u05e4\u05d9\u05ea\u05d5\u05d7, \u05de\u05d5\u05de\u05d7\u05d9\u05dd \u05d7\u05d9\u05e6\u05d5\u05e0\u05d9\u05d9\u05dd \u05d5\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05e9\u05d1\u05d3\u05e7\u05d5 \u05d5\u05d0\u05d5\u05d4\u05d1\u05d9\u05dd \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8&quot;. - \u05e1\u05e7\u05d9\u05e8\u05ea \u05d4\u05e2\u05e1\u05e7\u05d9\u05dd \u05e9\u05dc \u05d4\u05e8\u05d5\u05d5\u05d0\u05e8\u05d3<\/span><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/he\/%d7%a8%d7%a9%d7%99%d7%9e%d7%aa-%d7%aa%d7%99%d7%95%d7%92-%d7%97%d7%96%d7%95%d7%aa%d7%99%d7%aa-%d7%9e%d7%a8%d7%a6%d7%a0%d7%93%d7%99%d7%99%d7%96\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"\u05ea\u05e4\u05e1\u05d9\u05e7 \u05dc\u05d4\u05e9\u05d0\u05d9\u05e8 \u05db\u05e1\u05e3 \u05e2\u05dc \u05d4\u05e9\u05d5\u05dc\u05d7\u05df \u05e2\u05dd \u05e1\u05d7\u05d5\u05e8\u05d4 \u05e9\u05d1\u05d5\u05e6\u05e2\u05d4 \u05d1\u05e6\u05d5\u05e8\u05d4 \u05d2\u05e8\u05d5\u05e2\u05d4\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-marketing-and-advertising\"><b>2. \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05e4\u05e8\u05e1\u05d5\u05dd<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05d7\u05e9\u05d5\u05d1\u05d4 \u05dc\u05d4\u05e4\u05dc\u05d9\u05d0 \u05d1\u05e2\u05ea \u05d4\u05e9\u05e7\u05ea \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9, \u05d0\u05d6 \u05ea\u05e6\u05d8\u05e8\u05da \u05dc\u05d9\u05e6\u05d5\u05e8 \u05d3\u05e8\u05db\u05d9\u05dd \u05d9\u05e6\u05d9\u05e8\u05ea\u05d9\u05d5\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05d5\u05e6\u05d9\u05d0 \u05d0\u05ea \u05d4\u05d1\u05e9\u05d5\u05e8\u05d4 \u05dc\u05d0\u05d5\u05e8.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d1\u05e2\u05d5\u05d3 \u05e9\u05dc\u05e6\u05d5\u05e8\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05e1\u05d5\u05e8\u05ea\u05d9\u05d5\u05ea (\u05db\u05dc\u05d5\u05de\u05e8, \u05d4\u05d5\u05d3\u05e2\u05d5\u05ea \u05dc\u05e2\u05d9\u05ea\u05d5\u05e0\u05d5\u05ea, \u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea \u05d1\u05d8\u05dc\u05d5\u05d5\u05d9\u05d6\u05d9\u05d4, \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05dc\u05d0 \u05de\u05e7\u05d5\u05d5\u05e0\u05d9\u05dd) \u05e2\u05d3\u05d9\u05d9\u05df \u05d9\u05d4\u05d9\u05d4 \u05de\u05e7\u05d5\u05de\u05df \u05d1\u05d4\u05e9\u05e7\u05d5\u05ea \u05de\u05d5\u05e6\u05e8\u05d9 CPG \u05de\u05d5\u05d3\u05e8\u05e0\u05d9\u05d9\u05dd, \u05ea\u05e6\u05d8\u05e8\u05da \u05dc\u05e9\u05d9\u05dd \u05d4\u05e8\u05d1\u05d4 \u05d3\u05d2\u05e9 \u05e2\u05dc \u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05e7\u05d5\u05d5\u05df.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05e8\u05e7 \u05d1\u05d2\u05dc\u05dc \u05e9\u05d0\u05ea\u05d4 \u05de\u05e9\u05d9\u05e7 \u05de\u05d5\u05e6\u05e8 \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05dc\u05d0 \u05de\u05e7\u05d5\u05d5\u05e0\u05d5\u05ea, \u05d6\u05d4 \u05dc\u05d0 \u05d0\u05d5\u05de\u05e8 \u05e9\u05d0\u05ea\u05d4 \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05ea\u05e2\u05dc\u05dd \u05de\u05d4\u05e6\u05d3 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05e9\u05dc \u05d4\u05d3\u05d1\u05e8\u05d9\u05dd.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d6\u05db\u05d5\u05e8 \u05db\u05d9 \u05e7\u05d5\u05e0\u05d9\u05dd \u05de\u05e1\u05ea\u05de\u05db\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8 \u05d5\u05d9\u05d5\u05ea\u05e8 \u05e2\u05dc \u05d4\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d1\u05e2\u05ea \u05e7\u05d1\u05dc\u05ea \u05d4\u05d7\u05dc\u05d8\u05d5\u05ea \u05e8\u05db\u05d9\u05e9\u05d4. \u05e1\u05d1\u05d9\u05e8 \u05de\u05d0\u05d5\u05d3 \u05e9\u05d4\u05dd \u05d9\u05ea\u05e7\u05dc\u05d5 \u05d1\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05da \u05e2\u05d5\u05d3 \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d9\u05d2\u05d9\u05e2 \u05dc\u05de\u05d3\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;\u05e2\u05dc\u05d9\u05d9\u05ea \u05d4\u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05de\u05e2\u05e6\u05d9\u05de\u05d4 \u05d0\u05ea \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd, \u05d5\u05de\u05e2\u05d1\u05d9\u05e8\u05d4 \u05d0\u05ea \u05d4\u05db\u05d5\u05d7 \u05de\u05d4\u05ea\u05d0\u05d2\u05d9\u05d3 \u05dc\u05e4\u05e8\u05d8. \u05dc\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05d5\u05dc\u05e7\u05d5\u05e0\u05d9\u05dd \u05d9\u05e9 \u05d2\u05d9\u05e9\u05d4 \u05dc\u05de\u05d2\u05d5\u05d5\u05df \u05e8\u05d7\u05d1 \u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d5\u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd - \u05d5\u05d4\u05dd \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05d4\u05dd. \u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05d9\u05db\u05d5\u05dc\u05d9\u05dd, \u05d5\u05d9\u05d5\u05ea\u05e8 \u05d5\u05d9\u05d5\u05ea\u05e8 \u05e2\u05d5\u05e9\u05d9\u05dd, \u05dc\u05d4\u05e9\u05d5\u05d5\u05ea \u05de\u05d7\u05d9\u05e8\u05d9\u05dd, \u05ea\u05d5\u05da \u05d7\u05d9\u05e4\u05d5\u05e9 \u05d5\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d7\u05d5\u05d5\u05ea \u05d3\u05e2\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea. \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05e2\u05d5\u05dc\u05d9\u05dd \u05de\u05d5\u05d2\u05d1\u05e8\u05d9\u05dd \u05d1\u05de\u05d4\u05d9\u05e8\u05d5\u05ea \u05d1\u05e8\u05d7\u05d1\u05d9 \u05e8\u05e9\u05ea \u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea, \u05de\u05d4 \u05e9\u05d2\u05d5\u05e8\u05dd \u05dc\u05e2\u05dc\u05d9\u05d9\u05d4 \u05d1\u05d1\u05d9\u05e7\u05d5\u05e9. \u05db\u05da \u05d2\u05dd \u05d1\u05d9\u05e7\u05d5\u05e8\u05d5\u05ea \u05d0\u05d9\u05d5\u05de\u05d5\u05ea, \u05e9\u05d9\u05db\u05d5\u05dc\u05d5\u05ea \u05dc\u05de\u05d7\u05d5\u05e7 \u05d4\u05e9\u05e7\u05ea \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9&quot;. \u2013&nbsp;<a href=\"https:\/\/www.accenture.com\/us-en\/~\/media\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Global\/PDF\/Industries_2\/Accenture-CPG-Digital-Revolution-Moving-From-Analog-To-Digital-Operating-Model.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Accenture<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d6\u05d5 \u05d4\u05e1\u05d9\u05d1\u05d4 \u05e9\u05d7\u05e9\u05d5\u05d1 \u05e9\u05d9\u05d4\u05d9\u05d4 \u05d0 <a href=\"https:\/\/www.popsugar.com\/beauty\/Urban-Decay-Vice-Lipstick-App-41744622\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d7\u05d6\u05e7\u05d4<\/a>. \u05d4\u05d7\u05d6\u05d9\u05e7\u05d5 \u05d3\u05e4\u05d9 \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8, \u05d7\u05e9\u05d1\u05d5\u05e0\u05d5\u05ea \u05d7\u05d1\u05e8\u05ea\u05d9\u05d9\u05dd \u05d5\u05de\u05e9\u05d0\u05d1\u05d9\u05dd \u05d9\u05d9\u05e2\u05d5\u05d3\u05d9\u05d9\u05dd \u05db\u05d3\u05d9 \u05dc\u05dc\u05de\u05d3 \u05d0\u05e0\u05e9\u05d9\u05dd \u05e2\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05db\u05dd, \u05d5\u05d4\u05e9\u05e7\u05d9\u05e2\u05d5 \u05d1-SEO \u05db\u05d3\u05d9 \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05e9\u05e0\u05db\u05e1\u05d9\u05dd \u05de\u05e7\u05d5\u05d5\u05e0\u05d9\u05dd \u05d0\u05dc\u05d5 \u05d9\u05d5\u05e4\u05d9\u05e2\u05d5 \u05d1\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05dd \u05d4\u05e4\u05e8\u05d9\u05d8 \u05e0\u05de\u05db\u05e8 \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8, \u05e2\u05d5\u05d3\u05d3\u05d5 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05dc\u05e9\u05ea\u05e3 \u05d0\u05ea \u05d4\u05d7\u05d5\u05d5\u05d9\u05d5\u05ea \u05d4\u05d7\u05d9\u05d5\u05d1\u05d9\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd \u05db\u05d3\u05d9 \u05e9\u05ea\u05d5\u05db\u05dc\u05d5 \u05dc\u05d2\u05e8\u05d5\u05e3 \u05db\u05de\u05d4 \u05d1\u05d9\u05e7\u05d5\u05e8\u05d5\u05ea \u05d7\u05d9\u05d5\u05d1\u05d9\u05d5\u05ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05de\u05e2\u05d1\u05e8 \u05dc\u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd, \u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea \u05d5\u05d3\u05d9\u05e8\u05d5\u05d2 \u05de\u05e7\u05d5\u05d5\u05df, \u05e0\u05e1\u05d4 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05de\u05e9\u05db\u05e0\u05e2\u05ea \u05e9\u05ea\u05d5\u05d0\u05de\u05ea \u05d0\u05ea \u05d4\u05d4\u05e9\u05e7\u05d4 \u05d4\u05dc\u05d0 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea \u05e9\u05dc\u05da. \u05e2\u05dd \u05d4\u05d2\u05d9\u05e9\u05d4 \u05d4\u05e0\u05db\u05d5\u05e0\u05d4, \u05d0\u05ea\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05e2\u05d5\u05e8\u05e8 \u05de\u05d5\u05d3\u05e2\u05d5\u05ea, \u05d1\u05d9\u05e7\u05d5\u05e8\u05d9\u05dd \u05d1\u05d7\u05e0\u05d5\u05ea \u05d5\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05d5-\u05d6\u05de\u05e0\u05d9\u05ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d3\u05d5\u05d2\u05de\u05d4 \u05de\u05e6\u05d5\u05d9\u05e0\u05ea \u05dc\u05db\u05da \u05de\u05d2\u05d9\u05e2\u05d4 \u05de- BestDay.com \u05d5- MARS Chocolates \u05db\u05d0\u05e9\u05e8 \u05e9\u05ea\u05d9 \u05d4\u05d7\u05d1\u05e8\u05d5\u05ea \u05d7\u05d1\u05e8\u05d5 \u05dc\u05d4\u05d2\u05e8\u05dc\u05d4 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05e0\u05d9\u05e2 \u05ea\u05e0\u05d5\u05e2\u05d4 \u05dc\u05d0 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05dc\u05e4\u05d9 \u05d0 <\/span><a href=\"https:\/\/www.wayin.com\/blog\/bestday-mars-drives-product-sales-mars-cross-channel-coupon-campaign\/\"><span style=\"font-weight: 400;\">\u05de\u05d7\u05e7\u05e8 \u05de\u05e7\u05e8\u05d4 \u05e2\u05dc \u05d9\u05d3\u05d9 Wayin, Inc<\/span><\/a><span style=\"font-weight: 400;\">.: &nbsp;<\/span><i><span style=\"font-weight: 400;\">\u05d4\u05de\u05e9\u05ea\u05ea\u05e4\u05d9\u05dd \u05e0\u05d3\u05e8\u05e9\u05d9\u05dd \u05dc\u05d1\u05e7\u05e8 \u05d1\u05db\u05dc OXXO (\u05d7\u05e0\u05d5\u05ea \u05d4\u05e0\u05d5\u05d7\u05d5\u05ea \u05d4\u05e4\u05d5\u05e4\u05d5\u05dc\u05e8\u05d9\u05ea \u05e9\u05dc \u05de\u05e7\u05e1\u05d9\u05e7\u05d5) \u05d5\u05dc\u05e8\u05db\u05d5\u05e9 \u05e9\u05d5\u05e7\u05d5\u05dc\u05d3 MARS - \u05db\u05d5\u05dc\u05dc M&amp;M&#039;s\u00ae, MilkyWay\u00ae, Snickers\u00ae \u05d5-Dove \u00ae. \u05dc\u05d0\u05d7\u05e8 \u05de\u05db\u05df, \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05e2\u05d1\u05d5\u05e8 \u05d9\u05e9\u05d9\u05e8\u05d5\u05ea \u05dc\u05d3\u05e3 \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d4\u05de\u05d0\u05d5\u05d7\u05e1\u05df \u05d1\u05d0\u05ea\u05e8 \u05d4\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05e9\u05dc BestDay.com, \u05d5\u05dc\u05dc\u05d7\u05d5\u05e5 \u05e2\u05dc \u05db\u05e4\u05ea\u05d5\u05e8 \u05d4\u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4 &#039;\u05e7\u05d1\u05dc \u05e7\u05d5\u05e4\u05d5\u05df&#039; \u05db\u05d3\u05d9 \u05dc\u05de\u05dc\u05d0 \u05d0\u05ea \u05d4\u05d8\u05d5\u05e4\u05e1, \u05dc\u05e9\u05dc\u05d5\u05d7 \u05d0\u05ea \u05e9\u05de\u05dd \u05d5\u05db\u05ea\u05d5\u05d1\u05ea \u05d4\u05d0\u05d9\u05de\u05d9\u05d9\u05dc \u05e9\u05dc\u05d4\u05dd, \u05d9\u05d7\u05d3 \u05e2\u05dd \u05de\u05d6\u05d4\u05d4 \u05d4\u05e7\u05d1\u05dc\u05d4. \u05d1\u05ea\u05de\u05d5\u05e8\u05d4, \u05d4\u05de\u05e9\u05ea\u05ea\u05e4\u05d9\u05dd \u05d9\u05e7\u05d1\u05dc\u05d5 \u05d0\u05d9\u05de\u05d9\u05d9\u05dc \u05d0\u05d9\u05e9\u05d5\u05e8 \u05e2\u05dd \u05e7\u05d5\u05e4\u05d5\u05df \u05dc\u05de\u05d9\u05de\u05d5\u05e9 \u05e9\u05d5\u05d1\u05e8 $500MXN \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d4\u05d6\u05de\u05e0\u05d4 \u05d4\u05d1\u05d0\u05d4 \u05e9\u05dc\u05d4\u05dd \u05e2\u05dd BestDay.com.<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d4\u05de\u05d0\u05de\u05e5 \u05d4\u05d1\u05d9\u05d0 \u05dc\u05e2\u05dc\u05d9\u05d9\u05d4 \u05d1\u05db\u05de\u05d5\u05ea \u05d4\u05e6\u05d5\u05e4\u05d9\u05dd \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05d4\u05e0\u05d5\u05d7\u05d5\u05ea OXXO, \u05db\u05de\u05d5 \u05d2\u05dd \u05dc\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05e0\u05d5\u05e1\u05e4\u05d5\u05ea \u05e9\u05dc \u05e9\u05d5\u05e7\u05d5\u05dc\u05d3 MARS. \u05d1\u05e0\u05d5\u05e1\u05e3, \u05d4\u05d0\u05ea\u05e8 BestDay.com \u05d4\u05e6\u05dc\u05d9\u05d7 \u05dc\u05dc\u05db\u05d5\u05d3 \u05e0\u05ea\u05d5\u05e0\u05d9 \u05e7\u05d4\u05dc \u05ea\u05d5\u05da \u05de\u05d9\u05e7\u05e1\u05d5\u05dd \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d4\u05d6\u05de\u05e0\u05ea \u05e0\u05e1\u05d9\u05e2\u05d5\u05ea \u05d1\u05d5 \u05d6\u05de\u05e0\u05d9\u05ea.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-collaboration\"><b>3. \u05e9\u05d9\u05ea\u05d5\u05e3 \u05e4\u05e2\u05d5\u05dc\u05d4<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05de\u05e8\u05e0\u05d5 \u05d0\u05ea \u05d6\u05d4 \u05d1\u05e2\u05d1\u05e8, \u05d5\u05d0\u05e0\u05d7\u05e0\u05d5 \u05e0\u05d2\u05d9\u05d3 \u05d0\u05ea \u05d6\u05d4 \u05e9\u05d5\u05d1: <\/span><a href=\"https:\/\/blog.bindy.com\/he\/5-%d7%98%d7%99%d7%a4%d7%99%d7%9d-%d7%9c%d7%a9%d7%99%d7%a4%d7%95%d7%a8-cpg-%d7%95%d7%a9%d7%99%d7%aa%d7%95%d7%a3-%d7%a4%d7%a2%d7%95%d7%9c%d7%94-%d7%a9%d7%9c-%d7%a7%d7%9e%d7%a2%d7%95%d7%a0%d7%90%d7%99\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d4\u05e4\u05e2\u05d5\u05dc\u05d4 \u05d1\u05d9\u05df \u05d7\u05d1\u05e8\u05ea CPG \u05dc\u05e9\u05d5\u05ea\u05e4\u05d9\u05d4 \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05d4\u05d5\u05d0 \u05e7\u05e8\u05d9\u05d8\u05d9 \u05dc\u05d4\u05e6\u05dc\u05d7\u05d4<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/he\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d6\u05d4 \u05e0\u05db\u05d5\u05df \u05d1\u05de\u05d9\u05d5\u05d7\u05d3 \u05db\u05d0\u05e9\u05e8 \u05d0\u05ea\u05d4 \u05de\u05e9\u05d9\u05e7 \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9. \u05d4 <\/span><a href=\"https:\/\/www.nacds.org\/wp-content\/uploads\/2017\/02\/New-Product-Launches.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u05d4\u05d0\u05d9\u05d2\u05d5\u05d3 \u05d4\u05dc\u05d0\u05d5\u05de\u05d9 \u05e9\u05dc \u05e8\u05e9\u05ea\u05d5\u05ea \u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05d4\u05ea\u05e8\u05d5\u05e4\u05d5\u05ea (NACDS)<\/a><span style=\"font-weight: 400;\">, \u05de\u05de\u05dc\u05d9\u05e5 \u05e9\u05e9\u05e0\u05d9 \u05d4\u05e6\u05d3\u05d3\u05d9\u05dd \u05d9\u05d3\u05d5\u05df \u05d1\u05e4\u05e8\u05d8\u05d9\u05dd \u05d4\u05d1\u05d0\u05d9\u05dd \u05d1\u05d4\u05e7\u05d3\u05dd \u05d4\u05d0\u05e4\u05e9\u05e8\u05d9 - \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d9\u05d3\u05d9\u05d0\u05dc\u05d9 \u05d1\u05de\u05d4\u05dc\u05da \u05e4\u05d2\u05d9\u05e9\u05ea \u05d4\u05d4\u05e9\u05e7\u05d4 \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u05e1\u05d9\u05d5\u05d5\u05d2 \u05d4\u05e9\u05e7\u05d4 (\u05db\u05dc\u05d5\u05de\u05e8, \u05ea\u05d0\u05d2\u05d9\u05d3\/\u05e2\u05d5\u05e9\u05d4 \u05e9\u05d5\u05e7, \u05de\u05d5\u05e6\u05e8 \u05dc\u05d9\u05d1\u05d4 \u05dc\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d4, \u05e7\u05d5\u05d1\u05e2 \u05de\u05d2\u05de\u05d5\u05ea \u05d0\u05d5 \u05d4\u05e8\u05d7\u05d1\u05ea \u05e7\u05d5)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05e6\u05d9\u05e8 \u05d6\u05de\u05df \u05e8\u05d0\u05e9\u05d5\u05e0\u05d9<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05ea\u05d0\u05e8\u05d9\u05da \u05d4\u05e9\u05e7\u05d4<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05d4\u05d9\u05e7\u05e3 \u05d2\u05d9\u05d0\u05d5\u05d2\u05e8\u05e4\u05d9<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05d9\u05e2\u05d3\u05d9 \u05e0\u05e4\u05d7<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05e6\u05d9\u05e4\u05d9\u05d5\u05ea \u05dc\u05d2\u05d1\u05d9 \u05e8\u05de\u05d5\u05ea \u05d4\u05ea\u05de\u05d9\u05db\u05d4 \u05d1\u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05db\u05d9\u05e8\u05d5\u05ea<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05d1\u05e2\u05dc\u05d9 \u05e2\u05e0\u05d9\u05d9\u05df \u05de\u05e8\u05db\u05d6\u05d9\u05d9\u05dd (\u05de\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d0\u05d5 \u05e6\u05d5\u05d5\u05ea\u05d9\u05dd \u05d1\u05d9\u05df-\u05ea\u05e4\u05e7\u05d9\u05d3\u05d9\u05dd)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05e6\u05d9\u05e4\u05d9\u05d5\u05ea \u05dc\u05e6\u05de\u05d9\u05d7\u05d4 \u05d1\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d4<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u05d1\u05e2\u05d9\u05d5\u05ea \u05e0\u05d5\u05e1\u05e4\u05d5\u05ea \u05de\u05d7\u05d5\u05e5 \u05dc\u05e9\u05dc\u05d9\u05d8\u05d4 \u05d9\u05e9\u05d9\u05e8\u05d4 (\u05d0\u05d9\u05e9\u05d5\u05e8 \u05e8\u05d2\u05d5\u05dc\u05d8\u05d5\u05e8\u05d9, \u05de\u05d9\u05e7\u05d5\u05e8 \u05d5\u05db\u05d5&#039;)<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05d3\u05e8 \u05d0\u05ea \u05db\u05dc \u05d4\u05e4\u05e8\u05d8\u05d9\u05dd \u05d4\u05dc\u05dc\u05d5 \u05de\u05e8\u05d0\u05e9 \u05d5\u05d5\u05d3\u05d0 \u05e9\u05db\u05dc \u05d4\u05e9\u05d5\u05ea\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05e9\u05dc\u05da \u05de\u05e1\u05db\u05d9\u05de\u05d9\u05dd \u05e2\u05dd \u05de\u05d4 \u05e9\u05d4\u05d4\u05e9\u05e7\u05d4 \u05db\u05d5\u05dc\u05dc\u05ea.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;\u05d4\u05de\u05e4\u05ea\u05d7 \u05dc\u05d4\u05e9\u05e7\u05d4 \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea \u05de\u05d5\u05e6\u05dc\u05d7\u05ea \u05d4\u05d5\u05d0 \u05ea\u05db\u05e0\u05d5\u05df \u05de\u05d5\u05e7\u05d3\u05dd. \u05dc\u05db\u05dc \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9 \u05d9\u05e9 \u05ea\u05d4\u05dc\u05d9\u05da \u05de\u05e2\u05d8 \u05e9\u05d5\u05e0\u05d4 \u05dc\u05e0\u05d9\u05d4\u05d5\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05d5\u05d4\u05e9\u05d9\u05d5\u05d5\u05e7. \u05d0\u05dd \u05d0\u05ea\u05d4 \u05de\u05ea\u05db\u05e0\u05df \u05de\u05e8\u05d0\u05e9, \u05d0\u05ea\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05de\u05e0\u05e3 \u05d0\u05ea \u05e7\u05d5\u05d5\u05d9 \u05d4\u05d3\u05de\u05d9\u05d5\u05df \u05d5\u05dc\u05e0\u05d4\u05dc \u05d0\u05ea \u05d4\u05d4\u05d1\u05d3\u05dc\u05d9\u05dd&quot;. \u2013 \u05ea\u05de\u05e8\u05d4 \u05d1\u05d0\u05d3\u05d6, \u05de\u05d9\u05d9\u05e1\u05d3\u05ea,&nbsp;<a href=\"http:\/\/silvershadegroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e7\u05d1\u05d5\u05e6\u05ea \u05e6\u05dc \u05db\u05e1\u05e3<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d5\u05db\u05d0\u05e9\u05e8 \u05d0\u05ea\u05d4 \u05de\u05ea\u05e7\u05d3\u05dd \u05dc\u05d0\u05d5\u05e8\u05da \u05d4\u05d4\u05e9\u05e7\u05d4, \u05e9\u05de\u05d5\u05e8 <a href=\"https:\/\/blog.bindy.com\/he\/successfully-implement-communication-channels-between-the-stores-and-head-office\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e7\u05d5\u05d5\u05d9 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e0\u05e4\u05ea\u05d7\u05d9\u05dd<\/a>, \u05d5\u05dc\u05d4\u05d7\u05dc\u05d9\u05e3 \u05d1\u05d0\u05d5\u05e4\u05df \u05e7\u05d1\u05d5\u05e2 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d5\u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05e2\u05dd \u05d4\u05e9\u05d5\u05ea\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05e9\u05dc\u05da.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/he\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-data\"><b>4. \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05dd \u05db\u05d1\u05e8 \u05de\u05d3\u05d1\u05e8\u05d9\u05dd \u05e2\u05dc \u05d6\u05d4, \u05d3\u05d0\u05d2\u05d5 \u05e9\u05db\u05dc \u05de\u05d7\u05d6\u05d9\u05e7\u05d9 \u05d4\u05e2\u05e0\u05d9\u05d9\u05df \u05e9\u05dc \u05d4\u05d4\u05e9\u05e7\u05d4 \u05d9\u05d5\u05db\u05dc\u05d5 \u05dc\u05d2\u05e9\u05ea \u05dc\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d5\u05dc\u05e0\u05d9\u05ea\u05d5\u05d7\u05d9\u05dd \u05d4\u05e0\u05db\u05d5\u05e0\u05d9\u05dd. \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d9\u05d3\u05d9\u05d0\u05dc\u05d9, \u05d4\u05de\u05d9\u05d3\u05e2 \u05d9\u05e9\u05d5\u05ea\u05e3 \u05d1\u05d6\u05de\u05df \u05d0\u05de\u05ea \u05db\u05d3\u05d9 \u05e9\u05ea\u05d5\u05db\u05dc \u05dc\u05e8\u05d0\u05d5\u05ea \u05de\u05d2\u05de\u05d5\u05ea \u05d5\u05dc\u05e7\u05d1\u05dc \u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05d9\u05d9\u05d3\u05d9. \u05d7\u05de\u05e9 \u05d0\u05ea \u05d4\u05e6\u05d5\u05d5\u05ea \u05e9\u05dc\u05da \u05e2\u05dd \u05d0 <\/span><a href=\"https:\/\/bindy.com\/products\/location-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e4\u05ea\u05e8\u05d5\u05df \u05d0\u05d7\u05e1\u05d5\u05df \u05d5\u05e9\u05d9\u05ea\u05d5\u05e3 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd<\/a><span style=\"font-weight: 400;\"> \u05d4\u05de\u05d0\u05e4\u05e9\u05e8\u05ea \u05dc\u05d1\u05e2\u05dc\u05d9 \u05e2\u05e0\u05d9\u05d9\u05df \u05dc\u05d9\u05d9\u05d1\u05d0 \u05de\u05d9\u05d3\u05e2 \u05dc\u05de\u05e2\u05e8\u05db\u05ea \u05d5\u05dc\u05e9\u05ea\u05e3 \u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05d1\u05e8\u05d2\u05e2 \u05e9\u05d4\u05df \u05d6\u05de\u05d9\u05e0\u05d5\u05ea.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-attachment-id=\"3559\" data-permalink=\"https:\/\/blog.bindy.com\/he\/compliantia-store-data-display-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?fit=1354%2C581&amp;ssl=1\" data-orig-size=\"1354,581\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Chelica&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1505919038&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Compliantia Store Data Display\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?fit=300%2C129&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?fit=700%2C300&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/09\/compliantia-store-data-display1.jpg?resize=700%2C300&#038;ssl=1\" alt=\"\u05ea\u05e6\u05d5\u05d2\u05ea \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d1\u05d7\u05e0\u05d5\u05ea Bindy\" class=\"wp-image-3559\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05d7\u05e8\u05d9 \u05de\u05d4 \u05d1\u05d3\u05d9\u05d5\u05e7 \u05db\u05d3\u05d0\u05d9 \u05dc\u05e2\u05e7\u05d5\u05d1? \u05de\u05e1\u05e4\u05e8 \u05de\u05d3\u05d3\u05d9\u05dd \u05e2\u05e9\u05d5\u05d9\u05d9\u05dd \u05dc\u05e2\u05dc\u05d5\u05ea \u05e2\u05dc \u05d4\u05d3\u05e2\u05ea, \u05d0\u05da \u05db\u05d0\u05e9\u05e8 \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d4\u05e9\u05e7\u05ea \u05de\u05d5\u05e6\u05e8 \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9, \u05d4\u05de\u05d3\u05d3\u05d9\u05dd \u05d4\u05d7\u05e9\u05d5\u05d1\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d4\u05dd \u05d0\u05dc\u05d4 \u05e1\u05d1\u05d9\u05d1 \u05d4\u05de\u05dc\u05d0\u05d9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05de\u05e2\u05e7\u05d1 \u05d0\u05d7\u05e8 \u05e8\u05de\u05d5\u05ea \u05d4\u05de\u05dc\u05d0\u05d9 \u05d4\u05d5\u05d0 \u05d7\u05d9\u05d5\u05e0\u05d9. \u05e2\u05dc\u05d9\u05da \u05dc\u05d4\u05ea\u05e2\u05d3\u05db\u05df \u05d1\u05de\u05dc\u05d0\u05d9 \u05db\u05d3\u05d9 \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05e9\u05ea\u05d5\u05db\u05dc \u05dc\u05de\u05dc\u05d0 \u05d4\u05d6\u05de\u05e0\u05d5\u05ea \u05d1\u05d9\u05e2\u05d9\u05dc\u05d5\u05ea.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;\u05d4\u05d8\u05e2\u05d5\u05ea \u05d4\u05d2\u05d3\u05d5\u05dc\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc \u05de\u05d5\u05ea\u05d2\u05d9\u05dd \u05d1\u05e2\u05ea \u05d4\u05e9\u05e7\u05d4 \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d5\u05ea \u05d4\u05d9\u05d0 \u05e9\u05d0\u05d9\u05df \u05dc\u05d4\u05dd \u05de\u05e1\u05e4\u05d9\u05e7 \u05de\u05dc\u05d0\u05d9 \u05d5\/\u05d0\u05d5 \u05d0\u05d9 \u05d4\u05d9\u05d9\u05e6\u05d5\u05e8 \u05db\u05d3\u05d9 \u05dc\u05de\u05dc\u05d0 \u05d4\u05d6\u05de\u05e0\u05d5\u05ea \u05d7\u05d5\u05d6\u05e8\u05d5\u05ea \u05de\u05d9\u05d9\u05d3\u05d9\u05d5\u05ea. \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05dd \u05dc\u05e8\u05d5\u05d1 \u05d9\u05e1\u05e4\u05e7\u05d5 \u05db\u05de\u05d5\u05d9\u05d5\u05ea \u05d4\u05d6\u05de\u05e0\u05d4 \u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05d5\u05ea \u05dc\u05e4\u05e0\u05d9 \u05d1\u05d9\u05e6\u05d5\u05e2 \u05d4\u05d6\u05de\u05e0\u05d4 \u05d5\u05d7\u05d1\u05e8\u05d5\u05ea \u05d4-CPG \u05de\u05ea\u05db\u05d5\u05e0\u05e0\u05d5\u05ea \u05dc\u05db\u05de\u05d5\u05d9\u05d5\u05ea \u05d4\u05dc\u05dc\u05d5, \u05d0\u05da \u05e9\u05d5\u05db\u05d7\u05d9\u05dd \u05de\u05d4\u05d6\u05de\u05e0\u05d5\u05ea \u05d7\u05d5\u05d6\u05e8\u05d5\u05ea. \u05d1\u05e8\u05d2\u05e2 \u05e9\u05d4\u05e4\u05e8\u05d9\u05d8\u05d9\u05dd \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05d9\u05dd \u05d4\u05d0\u05dc\u05d4 \u05e0\u05de\u05db\u05e8\u05d9\u05dd, \u05d4\u05de\u05d3\u05e4\u05d9\u05dd \u05d9\u05d5\u05e9\u05d1\u05d9\u05dd \u05e8\u05d9\u05e7\u05d9\u05dd \u05e2\u05d3 \u05e9\u05e9\u05e8\u05e9\u05e8\u05ea \u05d4\u05d0\u05e1\u05e4\u05e7\u05d4 \u05ea\u05d5\u05e4\u05e1\u05ea \u05d0\u05ea \u05d4\u05e7\u05e6\u05d1&quot;. \u2013 \u05ea\u05de\u05e8\u05d4 \u05d1\u05d3\u05d6, \u05de\u05d9\u05d9\u05e1\u05d3\u05ea, \u05e7\u05d1\u05d5\u05e6\u05ea \u05e6\u05dc \u05e1\u05d9\u05dc\u05d1\u05e8<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d7\u05d1\u05e8\u05d4 \u05d0\u05d7\u05ea \u05e9\u05e2\u05e9\u05ea\u05d4 \u05e2\u05d1\u05d5\u05d3\u05d4 \u05d8\u05d5\u05d1\u05d4 \u05e2\u05dd \u05e0\u05d9\u05d8\u05d5\u05e8 \u05e8\u05de\u05d5\u05ea \u05d4\u05de\u05dc\u05d0\u05d9 \u05d1\u05de\u05d4\u05dc\u05da \u05d4\u05e9\u05e7\u05ea \u05de\u05d5\u05e6\u05e8 \u05d4\u05d9\u05d0 P&amp;G. \u05dc\u05e4\u05d9 <\/span><a href=\"http:\/\/www.market6.com\/blog\/better-retail-analytics-data-sharing-better-new-product-launches\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e9\u05d5\u05e7 6<\/a><span style=\"font-weight: 400;\">, \u05db\u05e9\u05d4\u05d7\u05d1\u05e8\u05d4 \u05d4\u05e9\u05d9\u05e7\u05d4 \u05d0\u05ea Tide Pods \u05d1-2012, P&amp;G \u05e2\u05d1\u05d3\u05d4 \u05d1\u05e9\u05d9\u05ea\u05d5\u05e3 \u05e4\u05e2\u05d5\u05dc\u05d4 \u05d4\u05d3\u05d5\u05e7 \u05e2\u05dd \u05e1\u05d5\u05e4\u05e8\u05d9\u05dd \u05de\u05e8\u05db\u05d6\u05d9\u05d9\u05dd \u05d1\u05d0\u05e8\u05d4&quot;\u05d1 \u05db\u05d3\u05d9 \u05dc\u05e2\u05e7\u05d5\u05d1 \u05d0\u05d7\u05e8 \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d4\u05d9\u05d5\u05de\u05d9\u05d5\u05ea \u05d1\u05e8\u05de\u05ea \u05d4\u05d7\u05e0\u05d5\u05ea \u05d5\u05e8\u05de\u05d5\u05ea \u05d4\u05de\u05dc\u05d0\u05d9. \u05d1\u05db\u05da, \u05d4\u05dd \u05d9\u05db\u05dc\u05d5 \u05dc\u05ea\u05e2\u05d3\u05e3 \u05d5\u05dc\u05ea\u05d6\u05de\u05df \u05de\u05e9\u05dc\u05d5\u05d7\u05d9 \u05de\u05d7\u05e1\u05e0\u05d9\u05dd \u05dc\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e9\u05d4\u05d9\u05d5 \u05d1\u05e1\u05d9\u05db\u05d5\u05df \u05d2\u05d1\u05d5\u05d4 \u05dc\u05d4\u05e6\u05d8\u05d9\u05d9\u05d3 \u05d1\u05de\u05dc\u05d0\u05d9. \u05d6\u05d4 \u05e2\u05d6\u05e8 \u05dc\u05de\u05d6\u05e2\u05e8 \u05d0\u05ea \u05d4\u05d7\u05e1\u05e8 \u05d1\u05de\u05dc\u05d0\u05d9 \u05d5\u05dc\u05e9\u05de\u05d5\u05e8 \u05e2\u05dc \u05e8\u05de\u05d5\u05ea \u05e9\u05d9\u05e8\u05d5\u05ea \u05d1-98.5% \u05d0\u05d5 \u05de\u05e2\u05dc.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-in-store-execution\"><b>5. \u05d1\u05d9\u05e6\u05d5\u05e2 \u05d1\u05d7\u05e0\u05d5\u05ea<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d0\u05d7\u05e8\u05d5\u05df \u05d7\u05d1\u05d9\u05d1 \u05d4\u05d5\u05d0 \u05d4\u05d1\u05d9\u05e6\u05d5\u05e2 \u05d1\u05d7\u05e0\u05d5\u05ea. \u05d0\u05d5\u05e4\u05df \u05d4\u05e6\u05d2\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05e9\u05dc\u05da, \u05de\u05d9\u05e7\u05d5\u05dd \u05d7\u05d5\u05de\u05e8\u05d9 \u05d4\u05e7\u05d9\u05d3\u05d5\u05dd \u05e9\u05dc\u05da \u05d5\u05ea\u05d3\u05d9\u05e8\u05d5\u05ea \u05d4\u05d7\u05d9\u05d3\u05d5\u05e9 \u05d4\u05dd \u05e8\u05e7 \u05d7\u05dc\u05e7 \u05de\u05d4\u05d3\u05d1\u05e8\u05d9\u05dd \u05e9\u05d0\u05ea\u05d4 \u05e6\u05e8\u05d9\u05da \u05dc\u05d2\u05d4\u05e5 \u05dc\u05e4\u05e0\u05d9 \u05d4\u05d4\u05e9\u05e7\u05d4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d5\u05d3\u05d0 \u05e9\u05e0\u05ea\u05ea \u05dc\u05e9\u05d5\u05ea\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05e9\u05dc\u05da \u05d0\u05ea \u05db\u05dc \u05d4\u05d7\u05d5\u05de\u05e8\u05d9\u05dd \u05d5\u05d4\u05de\u05e9\u05d0\u05d1\u05d9\u05dd \u05e9\u05d4\u05dd \u05e6\u05e8\u05d9\u05db\u05d9\u05dd <a href=\"https:\/\/blog.bindy.com\/he\/%d7%97%d7%a0%d7%95%d7%aa-%d7%91%d7%99%d7%a6%d7%95%d7%a2-%d7%9e%d7%98%d7%a8%d7%94-%d7%94%d7%99%d7%a7%d7%a3-%d7%95%d7%a9%d7%99%d7%98%d7%95%d7%aa-%d7%a2%d7%91%d7%95%d7%93%d7%94-%d7%9e%d7%95%d7%9e%d7%9c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05dc\u05d1\u05d9\u05e6\u05d5\u05e2 \u05e0\u05db\u05d5\u05df<\/a>. \u05d6\u05d4 \u05e2\u05e9\u05d5\u05d9 \u05dc\u05db\u05dc\u05d5\u05dc \u05e4\u05dc\u05e0\u05d5\u05d2\u05e8\u05de\u05d5\u05ea, \u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05de\u05d4 \u05dc\u05e2\u05e9\u05d5\u05ea \u05d5\u05de\u05d4 \u05dc\u05d0 \u05dc\u05e2\u05e9\u05d5\u05ea, \u05d4\u05e0\u05d7\u05d9\u05d5\u05ea \u05de\u05d5\u05ea\u05d2 \u05d5\u05e2\u05d5\u05d3.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d5\u05db\u05e9\u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05e4\u05e2\u05d9\u05dc, \u05e2\u05e8\u05db\u05d5 \u05d1\u05d9\u05e7\u05d5\u05e8\u05d5\u05ea \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05e2\u05e8\u05d9\u05da \u05d0\u05ea \u05d4\u05d1\u05d9\u05e6\u05d5\u05e2 \u05d1\u05d7\u05e0\u05d5\u05ea. \u05d1\u05e7\u05e8 \u05d1\u05e9\u05d5\u05ea\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05e9\u05dc\u05da \u05d5\u05d0\u05e9\u05e8 \u05e9\u05d4\u05e0\u05d7\u05d9\u05d5\u05ea \u05d4\u05d4\u05e9\u05e7\u05d4 \u05d5\u05d4\u05e1\u05d8\u05e0\u05d3\u05e8\u05d8\u05d9\u05dd \u05e9\u05dc\u05da \u05e2\u05d5\u05de\u05d3\u05d9\u05dd.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"240\" data-attachment-id=\"62961\" data-permalink=\"https:\/\/blog.bindy.com\/he\/4-%d7%91%d7%a2%d7%99%d7%95%d7%aa-%d7%a0%d7%a4%d7%95%d7%a6%d7%95%d7%aa-%d7%a9%d7%a2%d7%95%d7%9e%d7%93%d7%95%d7%aa-%d7%91%d7%a4%d7%a0%d7%99-%d7%a7%d7%9e%d7%a2%d7%95%d7%a0%d7%90%d7%99%d7%9d-%d7%a2%d7%9d\/bindy-deploy-programs-100-transp-bskgd\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=818%2C280&amp;ssl=1\" data-orig-size=\"818,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Deploy programs 100%-Transp bskgd\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=300%2C103&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?fit=700%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-62961\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=768%2C263&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/07\/Bindy-Deploy-programs-100-Transp-bskgd.png?resize=700%2C240&amp;ssl=1 700w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05ea\u05d9\u05e2\u05d3 \u05d4\u05d9\u05d8\u05d1 \u05db\u05dc \u05d1\u05d9\u05e7\u05d5\u05e8 \u05d5\u05d5\u05d3\u05d0 \u05e9\u05d4\u05de\u05d9\u05d3\u05e2 \u05d4\u05d3\u05e8\u05d5\u05e9 \u05de\u05d5\u05e2\u05dc\u05d4 \u05dc\u05de\u05e2\u05e8\u05db\u05ea \u05e9\u05dc\u05da \u05d1\u05d4\u05e7\u05d3\u05dd \u05d4\u05d0\u05e4\u05e9\u05e8\u05d9, \u05db\u05da \u05e9\u05db\u05dc \u05d1\u05e2\u05dc\u05d9 \u05d4\u05e2\u05e0\u05d9\u05d9\u05df \u05d9\u05d5\u05db\u05dc\u05d5 \u05dc\u05e8\u05d0\u05d5\u05ea \u05d0\u05ea \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05d1\u05d9\u05e7\u05d5\u05e8\u05ea. \u05db\u05d3\u05d9 \u05dc\u05d4\u05e7\u05dc \u05e2\u05dc \u05e9\u05dc\u05d1 \u05d6\u05d4, \u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05de\u05db\u05e9\u05d9\u05e8 \u05de\u05d1\u05d5\u05e1\u05e1 \u05e2\u05e0\u05df <\/span><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05ea\u05d5\u05db\u05e0\u05ea \u05d1\u05d9\u05e7\u05d5\u05e8\u05ea \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05ea \u05d5\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e9\u05d9\u05de\u05d5\u05ea<\/a><span style=\"font-weight: 400;\"> \u05d4\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05da \u05dc\u05d4\u05e7\u05dc\u05d9\u05d8 \u05d5\u05dc\u05e9\u05ea\u05e3 \u05de\u05d9\u05d3\u05e2 \u05d1\u05d6\u05de\u05df \u05d0\u05de\u05ea.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"final-words\"><b>\u05de\u05d9\u05dc\u05d9\u05dd \u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05d4\u05e8\u05d1\u05d4 \u05d2\u05d5\u05e8\u05de\u05d9\u05dd \u05e0\u05db\u05e0\u05e1\u05d9\u05dd \u05dc\u05ea\u05de\u05d5\u05e0\u05d4 \u05db\u05e9\u05d0\u05ea\u05d4 \u05de\u05e9\u05d9\u05e7 \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9 \u05d1\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d5\u05ea, \u05d0\u05d1\u05dc \u05d7\u05de\u05e9\u05ea \u05d4\u05de\u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05d4\u05d7\u05d9\u05d5\u05e0\u05d9\u05d9\u05dd \u05e9\u05d4\u05d5\u05d6\u05db\u05e8\u05d5 \u05d1\u05e4\u05d5\u05e1\u05d8 \u05d6\u05d4 \u05d4\u05dd \u05de\u05d4\u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05db\u05dc \u05d7\u05de\u05e9\u05ea \u05d4\u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05d4\u05d5\u05d0 \u05d0\u05ea\u05d2\u05e8, \u05d0\u05d1\u05dc \u05d6\u05d4 \u05dc\u05d2\u05de\u05e8\u05d9 \u05d1\u05e8 \u05d1\u05d9\u05e6\u05d5\u05e2 \u05d0\u05dd \u05d9\u05e9 \u05dc\u05da \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8 \u05d4\u05e0\u05db\u05d5\u05df, \u05de\u05e0\u05d4 \u05d1\u05e8\u05d9\u05d0\u05d4 \u05e9\u05dc \u05d9\u05e6\u05d9\u05e8\u05ea\u05d9\u05d5\u05ea \u05d5\u05de\u05e2\u05e8\u05db\u05ea \u05d9\u05d7\u05e1\u05d9\u05dd \u05e4\u05ea\u05d5\u05d7\u05d4 \u05d5\u05e9\u05d9\u05ea\u05d5\u05e4\u05d9\u05ea \u05e2\u05dd \u05d4\u05e9\u05d5\u05ea\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05e9\u05dc\u05da. \u05d4\u05e9\u05dc\u05dd \u05d0\u05ea \u05d6\u05d4 \u05e2\u05dd \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d5\u05d4\u05db\u05dc\u05d9\u05dd \u05d4\u05e0\u05db\u05d5\u05e0\u05d9\u05dd \u05dc\u05d1\u05d9\u05e6\u05d5\u05e2 \u05d1\u05d7\u05e0\u05d5\u05ea, \u05d5\u05ea\u05d2\u05d3\u05d9\u05e8 \u05d0\u05ea \u05d4\u05e9\u05e7\u05ea \u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05da \u05dc\u05d4\u05e6\u05dc\u05d7\u05d4.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u05e2\u05dc \u05d4\u05e1\u05d5\u05e4\u05e8:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/he\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=700%2C700&#038;ssl=1\" alt=\"francesanicasio\" class=\"wp-image-1994\" style=\"width:197px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e4\u05e8\u05e0\u05e6&#039;\u05e1\u05e7\u05d4 \u05e0\u05d9\u05e7\u05d0\u05e1\u05d9\u05d5<\/a> \u05d4\u05d5\u05d0 \u05db\u05d5\u05ea\u05d1 \u05e2\u05e6\u05de\u05d0\u05d9 \u05d5\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2 \u05ea\u05d5\u05db\u05df \u05d4\u05de\u05d5\u05e7\u05d3\u05e9 \u05dc\u05db\u05ea\u05d5\u05d1 \u05e2\u05dc \u05de\u05d2\u05de\u05d5\u05ea \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d5\u05ea \u05d5\u05d8\u05d9\u05e4\u05d9\u05dd \u05e9\u05e2\u05d5\u05d6\u05e8\u05d9\u05dd \u05dc\u05e1\u05d5\u05d7\u05e8\u05d9\u05dd \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05de\u05db\u05d9\u05e8\u05d5\u05ea, \u05dc\u05e9\u05e4\u05e8 \u05d0\u05ea \u05e9\u05d9\u05e8\u05d5\u05ea \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d5\u05dc\u05d4\u05d9\u05d5\u05ea \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05dd \u05d8\u05d5\u05d1\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8 \u05d1\u05d0\u05d5\u05e4\u05df \u05db\u05dc\u05dc\u05d9. \u05e2\u05d1\u05d5\u05d3\u05ea\u05d4 \u05d4\u05d5\u05e6\u05d2\u05d4 \u05d1\u05e4\u05e8\u05e1\u05d5\u05de\u05d9\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d9\u05dd \u05d1\u05e2\u05e0\u05e3 \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d5\u05ea, \u05db\u05d5\u05dc\u05dc <a href=\"https:\/\/www.retailtouchpoints.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05de\u05d2\u05e2 \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d5\u05ea<\/a>, <a href=\"http:\/\/streetfightmag.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u05e7\u05e8\u05d1 \u05e8\u05d7\u05d5\u05d1<\/a>, <a href=\"https:\/\/www.retailcustomerexperience.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">\u05d7\u05d5\u05d5\u05d9\u05ea \u05dc\u05e7\u05d5\u05d7 \u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9<\/a>, <a href=\"https:\/\/www.vendhq.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">VEND<\/a>, \u05d5\u05e2\u05d5\u05d3. \u05d4\u05d9\u05d0 \u05d2\u05dd \u05de\u05d5\u05d1\u05d9\u05dc\u05ea \u05de\u05d7\u05e9\u05d1\u05d4 \u05d1\u05d5\u05dc\u05d8\u05ea \u05d1\u05e0\u05d5\u05e9\u05d0 <a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/detail\/recent-activity\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df<\/a>, \u05d5\u05d0\u05d7\u05e8\u05d9\u05d5 \u05de\u05e2\u05dc 300,000 \u05d0\u05e0\u05e9\u05d9 \u05de\u05e7\u05e6\u05d5\u05e2 \u05d1\u05d0\u05ea\u05e8.<\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>\u05e2\u05d5\u05d1\u05d3\u05d4: \u05d4\u05e9\u05e7\u05d5\u05ea \u05de\u05d5\u05e6\u05e8\u05d9 CPG \u05d4\u05df \u05e7\u05e9\u05d5\u05ea. \u05dc\u05e4\u05d9 IRI, \u05d9\u05d5\u05ea\u05e8 \u05de-10,000 \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d7\u05d3\u05e9\u05d9\u05dd \u05de\u05d2\u05d9\u05e2\u05d9\u05dd \u05dc\u05de\u05d3\u05e4\u05d9\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d9\u05dd \u05de\u05d3\u05d9 \u05e9\u05e0\u05d4, \u05d0\u05da &quot;\u05e4\u05d7\u05d5\u05ea \u05de-10 \u05d4\u05e9\u05e7\u05d5\u05ea \u05d7\u05d3\u05e9\u05d5\u05ea \u05ea\u05d5\u05e4\u05e1\u05d5\u05ea \u05d9\u05d5\u05ea\u05e8 \u05de-$100 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05e9\u05e0\u05d4 \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4&quot;. \u05d0\u05dd \u05d0\u05ea\u05d4 \u05d7\u05d1\u05e8\u05ea CPG \u05e9\u05de\u05d7\u05e4\u05e9\u05ea \u05dc\u05d4\u05e9\u05d9\u05e7 \u05de\u05d5\u05e6\u05e8 \u05d7\u05d3\u05e9, \u05d1\u05e8\u05d5\u05e8 \u05e9\u05d4\u05e2\u05d1\u05d5\u05d3\u05d4 \u05e9\u05dc\u05da \u05e0\u05d9\u05ea\u05e0\u05ea \u05e2\u05d1\u05d5\u05e8\u05da. \u05d0\u05d9\u05da\u2026 <a href=\"https:\/\/blog.bindy.com\/he\/5-%d7%9e%d7%a8%d7%9b%d7%99%d7%91%d7%99%d7%9d-%d7%97%d7%99%d7%95%d7%a0%d7%99%d7%99%d7%9d-%d7%9c%d7%94%d7%a9%d7%a7%d7%aa-cpg-%d7%9e%d7%95%d7%a6%d7%9c%d7%97%d7%aa-%d7%91%d7%97%d7%a0%d7%95%d7%aa\/\" class=\"more-link\">\u05d4\u05de\u05e9\u05da \u05dc\u05e7\u05e8\u05d5\u05d0 <span class=\"screen-reader-text\">5 \u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05d7\u05d9\u05d5\u05e0\u05d9\u05d9\u05dd \u05dc\u05d4\u05e9\u05e7\u05ea CPG \u05de\u05d5\u05e6\u05dc\u05d7\u05ea \u05d1\u05d7\u05e0\u05d5\u05ea<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[11682095],"tags":[590667000,20386393],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpg-product-launch","tag-store-execution"],"yoast_head":"<!-- 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\u05d4\u05e6\u05e8\u05d9\u05db\u05d4 \u05d4\u05d9\u05d5\u05de\u05d9\u05ea \u05d4\u05de\u05d5\u05de\u05dc\u05e6\u05ea, \u05d0\u05d6 \u05db\u05e0\u05e8\u05d0\u05d4 \u05e9\u05d0\u05ea\u05dd \u05db\u05d1\u05e8 \u05d7\u05d5\u05e9\u05d1\u05d9\u05dd \u05e2\u05dc \u05e0\u05d5\u05d1\u05de\u05d1\u05e8 \u05d0\u05d5 \u05d3\u05e6\u05de\u05d1\u05e8 (\u05db\u05dc\u05d5\u05de\u05e8, \u05e2\u05d5\u05e0\u05ea \u05d4\u05d7\u05d2\u05d9\u05dd). \u05d5\u05d0\u05dd \u05dc\u05d0, \u05d4\u05d2\u05d9\u05e2 \u05d4\u05d6\u05de\u05df \u05dc\u05d4\u05ea\u05d7\u05d9\u05dc \u05dc\u05d7\u05e9\u05d5\u05d1 \u05e2\u05dc \u05d4\u05d7\u05d2\u05d9\u05dd. \u05de\u05d5\u05ea\u05d2\u05d9\u05dd \u05de\u05db\u05dc \u05d4\u05e1\u05d5\u05d2\u05d9\u05dd \u05d1\u05d5\u05d5\u05d3\u05d0\u05d9 \u05d9\u05d1\u05d9\u05d0\u05d5 \u05d0\u05ea \u05db\u05dc \u05db\u05d5\u05dc\u05dd...","rel":"","context":"\u05d1-&quot;\u2744\ufe0f Seasonal&quot;","block_context":{"text":"\u2744\ufe0f 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