{"id":1864,"date":"2023-08-25T15:15:00","date_gmt":"2023-08-25T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1864"},"modified":"2025-08-19T14:20:01","modified_gmt":"2025-08-19T18:20:01","slug":"%d7%aa%d7%99%d7%90%d7%95%d7%a8-%d7%9e%d7%a7%d7%a8%d7%94-%d7%9b%d7%99%d7%a6%d7%93-%d7%aa%d7%95%d7%9b%d7%a0%d7%94-%d7%91%d7%a9%d7%93%d7%94-%d7%a9%d7%99%d7%9e%d7%95%d7%a9-%d7%91-cpg-%d7%9c%d7%99%d7%99","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/he\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/","title":{"rendered":"\ud83d\udcda \u05ea\u05d9\u05d0\u05d5\u05e8 \u05de\u05e7\u05e8\u05d4: \u05db\u05d9\u05e6\u05d3 CPG \u05d4\u05e9\u05ea\u05de\u05e9 \u05d1-Bindy \u05db\u05d3\u05d9 \u05dc\u05d9\u05d9\u05e9\u05dd \u05d4\u05de\u05e8\u05ea \u05e1\u05d7\u05d5\u05e8\u05d4 \u05d1-3,200 \u05de\u05e1\u05e2\u05d3\u05d5\u05ea"},"content":{"rendered":"

\u05d1\u05db\u05dc \u05e4\u05e2\u05dd \u05e9-CPG \u05de\u05ea\u05db\u05d5\u05e0\u05df \u05dc\u05d0\u05d9\u05e4\u05d5\u05e1 \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d0\u05d5 \u05de\u05e8\u05e6'\u05e0\u05d3\u05d9\u05d9\u05d6 \u05d4\u05e7\u05e8\u05d5\u05d1, \u05d0\u05ea\u05d2\u05e8\u05d9\u05dd \u05d4\u05dd \u05d1\u05dc\u05ea\u05d9 \u05e0\u05de\u05e0\u05e2\u05d9\u05dd, \u05d0\u05e4\u05d9\u05dc\u05d5 \u05e2\u05dd \u05d7\u05d5\u05d3\u05e9\u05d9\u05dd \u05e9\u05dc \u05ea\u05db\u05e0\u05d5\u05df. \u05d6\u05d4 \u05db\u05e8\u05d5\u05da \u05d1\u05ea\u05d9\u05d0\u05d5\u05dd \u05e2\u05dd \u05e6\u05d5\u05d5\u05ea\u05d9\u05dd \u05de\u05e7\u05d5\u05de\u05d9\u05d9\u05dd, \u05d4\u05d1\u05d8\u05d7\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d5\u05d4\u05e9\u05d9\u05dc\u05d5\u05d8 \u05dc\u05db\u05dc \u05de\u05d9\u05e7\u05d5\u05dd \u05ea\u05d5\u05d0\u05de\u05d9\u05dd \u05dc\u05db\u05dc \u05e4\u05d5\u05e8\u05de\u05d8 \u05e9\u05dc \u05de\u05e1\u05e2\u05d3\u05d4, \u05d4\u05d1\u05d8\u05d7\u05ea \u05ea\u05d0\u05d9\u05de\u05d5\u05ea \u05d5\u05d0\u05d9\u05de\u05d5\u05ea \u05d1\u05d9\u05e6\u05d5\u05e2.<\/p>\n\n\n\n

\u05de\u05d4 \u05e2\u05d5\u05e9\u05d9\u05dd \u05db\u05e9\u05d6\u05d4 \u05db\u05d5\u05dc\u05dc 3,200 \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd \u05d5\u05d6\u05d4 \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05e2\u05e9\u05d5\u05ea \u05d5\u05dc\u05d0\u05de\u05ea \u05ea\u05d5\u05da \u05d9\u05de\u05d9\u05dd?<\/p>\n\n\n\n

\u05e6\u05e8\u05db\u05df<\/h2>\n\n\n\n

\u05d7\u05d1\u05e8\u05d4 \u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9\u05ea \u05dc\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d0\u05e8\u05d5\u05d6\u05d9\u05dd, \u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05d6\u05d5\u05df.<\/p>\n\n\n\n

\u05d0\u05ea\u05d2\u05e8: \u05d4\u05de\u05e8\u05ea \u05de\u05e8\u05e6'\u05e0\u05d3\u05d9\u05d9\u05d6 \u05d1-3,200 \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd<\/h2>\n\n\n\n

\u05d0\u05d7\u05ea \u05de\u05d7\u05d1\u05e8\u05d5\u05ea \u05de\u05d5\u05e6\u05e8\u05d9 \u05d4\u05e6\u05e8\u05d9\u05db\u05d4 \u05d4\u05d0\u05e8\u05d5\u05d6\u05d5\u05ea \u05d4\u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05d1\u05e2\u05d5\u05dc\u05dd (\u05d4\u05de\u05db\u05d5\u05e0\u05d4 \u05de\u05e2\u05ea\u05d4 "CPG") \u05e4\u05e0\u05ea\u05d4 \u05d1\u05d9\u05e0\u05d3\u05d9<\/a> \u05e2\u05dd \u05d1\u05e2\u05d9\u05d4. \u05d4\u05dd \u05d4\u05d2\u05d9\u05e2\u05d5 \u05dc\u05d4\u05e1\u05db\u05de\u05d4 \u05e2\u05dd \u05e7\u05d1\u05d5\u05e6\u05ea \u05de\u05e1\u05e2\u05d3\u05d5\u05ea \u05d2\u05d3\u05d5\u05dc\u05d4 \u05d1\u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05d4\u05d9\u05e8 (\u05d4\u05de\u05db\u05d5\u05e0\u05d4 \u05de\u05e2\u05ea\u05d4 "QSR") \u05e2\u05dc \u05db\u05da \u05e9\u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd \u05e8\u05e9\u05d5\u05de\u05d9\u05dd \u05d1-3,200 \u05de\u05e1\u05e2\u05d3\u05d5\u05ea. \u05d4-CPG \u05d9\u05e6\u05d9\u05d2 \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd \u05d1\u05de\u05e7\u05d5\u05dd \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05e9\u05dc \u05de\u05ea\u05d7\u05e8\u05d4 \u05de\u05e8\u05db\u05d6\u05d9. \u05d4\u05dd \u05d4\u05d9\u05d5 \u05e6\u05e8\u05d9\u05db\u05d9\u05dd \u05dc\u05e0\u05d4\u05dc \u05d4\u05e1\u05d1\u05ea \u05de\u05e8\u05e6'\u05e0\u05d3\u05d9\u05d9\u05d6 \u05d1-3,200 \u05de\u05e1\u05e2\u05d3\u05d5\u05ea, \u05ea\u05d5\u05da \u05e9\u05d1\u05d5\u05e2\u05d5\u05ea \u05e1\u05e4\u05d5\u05e8\u05d9\u05dd.<\/p>\n\n\n\n

\u05d0\u05d9\u05da \u05d4\u05dd \u05d9\u05db\u05dc\u05d5 \u05dc\u05d0\u05e1\u05d5\u05e3 \u05de\u05d9\u05d3\u05e2 \u05d1\u05e8\u05de\u05ea \u05d4\u05d7\u05e0\u05d5\u05ea \u05de\u05d1\u05e2\u05d5\u05d3 \u05de\u05d5\u05e2\u05d3, \u05dc\u05d9\u05d9\u05e9\u05dd \u05d0\u05ea \u05d4\u05d4\u05de\u05e8\u05d4, \u05d5\u05d0\u05d6 \u05dc\u05d1\u05d3\u05d5\u05e7 \u05e9\u05d5\u05d1 \u05d0\u05ea \u05db\u05dc \u05d4\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05d1\u05e1\u05d9\u05d5\u05dd? \u05d0\u05d9\u05da \u05d4\u05dd \u05d9\u05db\u05dc\u05d5 \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05e9\u05db\u05dc \u05d7\u05e0\u05d5\u05ea \u05ea\u05e2\u05d1\u05d5\u05e8 \u05d4\u05e1\u05d1\u05d4 \u05d5\u05db\u05dc \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05de\u05e8\u05e6'\u05e0\u05d3\u05d9\u05d9\u05d6 \u05ea\u05ea\u05e7\u05d9\u05d9\u05dd, \u05d1\u05d6\u05de\u05df, \u05d1\u05de\u05dc\u05d5\u05d0\u05d4, \u05d1\u05db\u05dc \u05d4\u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd?<\/p>\n\n\n\n

\u05d3\u05e8\u05d9\u05e9\u05d5\u05ea<\/h2>\n\n\n\n

\u05d6\u05de\u05df \u05d4\u05d9\u05e6\u05d9\u05d0\u05d4 \u05dc\u05e9\u05d5\u05e7 \u05d4\u05d9\u05d4 \u05e7\u05e8\u05d9\u05d8\u05d9 \u05dc\u05d4\u05e6\u05dc\u05d7\u05ea \u05d4\u05ea\u05d5\u05db\u05e0\u05d9\u05ea. \u05d4-CPG \u05d4\u05ea\u05e2\u05e0\u05d9\u05d9\u05df \u05d1\u05de\u05d9\u05d5\u05d7\u05d3 \u05d1\u05e4\u05e8\u05d9\u05e1\u05ea \u05d0 \u05e4\u05ea\u05e8\u05d5\u05df \u05de\u05d5\u05db\u05df \u05d1\u05e9\u05d8\u05d7<\/a>, \u05d1\u05ea\u05d5\u05da \u05d9\u05de\u05d9\u05dd. \u05d4\u05dd \u05e8\u05e6\u05d5 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05e6\u05d5\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd \u05d5\u05d1\u05e6\u05d9\u05d5\u05d3 \u05d4\u05e7\u05d9\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd (\u05e9\u05d9\u05dc\u05d5\u05d1 \u05e9\u05dc \u05e1\u05de\u05d0\u05e8\u05d8\u05e4\u05d5\u05e0\u05d9\u05dd, \u05d8\u05d0\u05d1\u05dc\u05d8\u05d9\u05dd \u05d5\u05de\u05d7\u05e9\u05d1\u05d9\u05dd \u05e0\u05d9\u05d9\u05d3\u05d9\u05dd \u05d1\u05d1\u05e2\u05dc\u05d5\u05ea \u05d4\u05d7\u05d1\u05e8\u05d4). \u05d1\u05e0\u05d5\u05e1\u05e3, \u05d4\u05e4\u05ea\u05e8\u05d5\u05df \u05d4\u05d9\u05d4 \u05e6\u05e8\u05d9\u05da \u05dc\u05e2\u05d1\u05d5\u05d3 \u05d5\u05dc\u05d4\u05ea\u05e7\u05d3\u05dd \u05d9\u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05d4\u05e9\u05e2\u05e8. \u05d6\u05d4 \u05db\u05dc\u05dc \u05e9\u05d9\u05de\u05d5\u05e9\u05d9\u05d5\u05ea \u05d1-6 \u05d0\u05d6\u05d5\u05e8\u05d9 \u05d6\u05de\u05df \u05d5-3,200 \u05d7\u05e0\u05d5\u05d9\u05d5\u05ea.<\/p>\n\n\n\n

\u05d1\u05ea\u05d7\u05d9\u05dc\u05d4, \u05d4-CPG \u05e9\u05e7\u05dc \u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea "\u05d1\u05ea\u05d5\u05da \u05d4\u05d1\u05d9\u05ea" (\u05d0\u05e7\u05e1\u05dc, \u05de\u05d9\u05d9\u05dc<\/a>) \u05d5\u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e1\u05e7\u05e8\u05d9\u05dd \u05d2\u05e0\u05e8\u05d9\u05d9\u05dd (SurveyMonkey\u2122). \u05e2\u05dd \u05d6\u05d0\u05ea, \u05d0\u05e4\u05e9\u05e8\u05d5\u05d9\u05d5\u05ea \u05d4\u05e4\u05ea\u05e8\u05d5\u05df \u05d4\u05dc\u05dc\u05d5 \u05e0\u05d7\u05e9\u05d1\u05d5 \u05d0\u05d9\u05d8\u05d9\u05d5\u05ea \u05de\u05d3\u05d9, \u05e2\u05ea\u05d9\u05e8\u05d5\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4 \u05d5\u05de\u05d5\u05e2\u05d3\u05d5\u05ea \u05de\u05d3\u05d9 \u05dc\u05e9\u05d2\u05d9\u05d0\u05d5\u05ea \u05db\u05d3\u05d9 \u05dc\u05e2\u05de\u05d5\u05d3 \u05d1\u05d3\u05e8\u05d9\u05e9\u05d5\u05ea \u05d4\u05e2\u05e1\u05e7\u05d9\u05d5\u05ea \u05e1\u05d1\u05d9\u05d1 \u05d4\u05de\u05d4\u05d9\u05e8\u05d5\u05ea \u05d5\u05d4\u05d3\u05d9\u05d5\u05e7 \u05e9\u05dc \u05d1\u05d9\u05e6\u05d5\u05e2 \u05d4\u05e1\u05d7\u05d5\u05e8\u05d4.<\/p>\n\n\n\n

\u05d4\u05d2\u05d3\u05e8\u05ea \u05e4\u05ea\u05e8\u05d5\u05df<\/h2>\n\n\n\n

\u05e2\u05dd \u05e7\u05d1\u05dc\u05ea \u05d4\u05d4\u05e8\u05e9\u05de\u05d4 \u05e9\u05dc \u05d4-CPG, \u05e6\u05d5\u05d5\u05ea \u05d1\u05d9\u05e0\u05d3\u05d9 \u05e7\u05d1\u05e2 \u05d5\u05e2\u05d9\u05d3\u05ea \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d4\u05d3\u05d2\u05de\u05ea \u05d4\u05ea\u05d5\u05db\u05e0\u05d4<\/a> \u05d5\u05d6\u05e8\u05d9\u05de\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4 \u05dc\u05d1\u05e2\u05dc\u05d9 \u05d4\u05e2\u05e0\u05d9\u05d9\u05df \u05e9\u05dc \u05d4\u05e4\u05e8\u05d5\u05d9\u05e7\u05d8. \u05d1\u05d4\u05ea\u05d1\u05e1\u05e1 \u05e2\u05dc \u05d4\u05d4\u05d3\u05d2\u05de\u05d4, \u05d4-CPG \u05e7\u05d1\u05e2 \u05e9\u05d4\u05e4\u05ea\u05e8\u05d5\u05df \u05de\u05ea\u05d0\u05d9\u05dd \u05dc\u05e6\u05e8\u05db\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd. \u05dc\u05d0\u05d7\u05e8 \u05de\u05db\u05df, \u05d1\u05d9\u05e0\u05d3\u05d9 \u05e1\u05d9\u05e4\u05e7 "\u05d4\u05db\u05dc \u05db\u05dc\u05d5\u05dc" \u05e9\u05e0\u05ea\u05d9 \u05e6\u05d9\u05d8\u05d5\u05d8<\/a> \u05e9\u05e0\u05db\u05e0\u05e1 \u05d1\u05de\u05e1\u05d2\u05e8\u05ea \u05d4\u05ea\u05e7\u05e6\u05d9\u05d1. \u05dc\u05d1\u05e1\u05d5\u05e3, \u05d4-CPG \u05d1\u05d9\u05e7\u05e9 \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d7\u05d9\u05e0\u05dd.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u05d1\u05ea\u05d5\u05da \u05e9\u05e2\u05d5\u05ea, \u05dc-CPG \u05d4\u05d9\u05d5, \u05d1\u05e2\u05d9\u05e7\u05e8 \u05d1\u05db\u05d5\u05d7\u05d5\u05ea \u05e2\u05e6\u05de\u05dd:<\/p>\n\n\n\n

1. \u05d4\u05e2\u05dc\u05d4 \u05de\u05e2\u05dc 3,200 \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd \u05dc\u05de\u05e2\u05e8\u05db\u05ea \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d9\u05db\u05d5\u05dc\u05d5\u05ea \u05d4\u05d4\u05e2\u05dc\u05d0\u05d4 \u05d4\u05de\u05d5\u05d1\u05e0\u05d5\u05ea \u05e9\u05dc Bindy. \u05d1\u05d9\u05e0\u05d3\u05d9 \u05e7\u05d9\u05d3\u05d3 \u05d1\u05d0\u05d5\u05e4\u05df \u05d2\u05d9\u05d0\u05d5\u05d2\u05e8\u05e4\u05d9 \u05d0\u05ea \u05d4\u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd.<\/p>\n\n\n\n

2. \u05d9\u05e6\u05e8\u05d4 \u05d4\u05d9\u05e8\u05e8\u05db\u05d9\u05d4 \u05d0\u05e8\u05e6\u05d9\u05ea \u05de\u05dc\u05d0\u05d4 \u05e9\u05dc \u05de\u05e0\u05d4\u05dc\u05d9 \u05d0\u05d6\u05d5\u05e8\u05d9\u05dd \u05d5\u05e0\u05e6\u05d9\u05d2\u05d9 \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d1\u05e9\u05d8\u05d7. \u05d4\u05dd \u05d4\u05e7\u05e6\u05d5 \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05dc\u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d9\u05dd, \u05d5\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d9\u05db\u05dc\u05d5 \u05dc\u05d4\u05d9\u05db\u05e0\u05e1 \u05dc\u05d7\u05e9\u05d1\u05d5\u05e0\u05d5\u05ea Bindy \u05e9\u05dc\u05d4\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05d9\u05d9\u05d3\u05d9.<\/p>\n\n\n\n

3. \u05d9\u05d9\u05e9\u05de\u05d5 \u05db\u05dc\u05dc\u05d9\u05dd \u05e2\u05e1\u05e7\u05d9\u05d9\u05dd \u05de\u05e9\u05dc\u05d4\u05dd, \u05d6\u05e8\u05d9\u05de\u05d5\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4 \u05d5\u05ea\u05d5\u05d5\u05d9\u05d5\u05ea.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u05e1\u05d7\u05d5\u05e8\u05d4 \u05d1\u05d9\u05e6\u05d5\u05e2 \u05e4\u05ea\u05e8\u05d5\u05df CONVERSION<\/h2>\n\n\n\n

\u05dc\u05d0\u05d7\u05e8 \u05de\u05db\u05df, \u05d4-CPG \u05d9\u05e6\u05e8 \u05de\u05e1\u05e4\u05e8 \u05d8\u05e4\u05e1\u05d9\u05dd \u05dc\u05d0\u05d9\u05e1\u05d5\u05e3 \u05de\u05d9\u05d3\u05e2 \u05d1\u05e8\u05de\u05ea \u05d4\u05d7\u05e0\u05d5\u05ea \u05d1\u05e9\u05dc\u05d1\u05d9\u05dd \u05e9\u05d5\u05e0\u05d9\u05dd \u05e9\u05dc \u05d4\u05ea\u05d5\u05db\u05e0\u05d9\u05ea. \u05d4\u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05db\u05dc\u05dc\u05d4 3 \u05e9\u05dc\u05d1\u05d9\u05dd:<\/p>\n\n\n\n

\u05e9\u05dc\u05d1 \u05e8\u05d0\u05e9\u05d5\u05df<\/strong>
\u05e1\u05e7\u05e8 \u05d1\u05d7\u05e0\u05d5\u05ea<\/a> \u05d5\u05de\u05e6\u05d9\u05d0\u05ea \u05e2\u05d5\u05d1\u05d3\u05d5\u05ea \u05d1\u05db\u05dc \u05d0\u05d7\u05d3 \u05de-3,200 \u05d4\u05de\u05e7\u05d5\u05de\u05d5\u05ea. \u05d4\u05de\u05d8\u05e8\u05d4 \u05d4\u05d9\u05d9\u05ea\u05d4 \u05dc\u05d0\u05e1\u05d5\u05e3 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05dc\u05e7\u05e8\u05d0\u05ea \u05d4\u05d4\u05de\u05e8\u05d4. \u05d6\u05d4 \u05db\u05dc\u05dc \u05d0\u05d9\u05de\u05d5\u05ea \u05e4\u05e8\u05d8\u05d9 \u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e6\u05d5\u05d5\u05ea \u05d4\u05d7\u05e0\u05d5\u05ea, \u05e6\u05d9\u05d5\u05d3, \u05d7\u05e0\u05d9\u05d4 \u05d5\u05d0\u05e4\u05e9\u05e8\u05d5\u05d9\u05d5\u05ea \u05de\u05e9\u05dc\u05d5\u05d7.<\/p>\n\n\n\n

\u05d1\u05e0\u05d5\u05e1\u05e3, \u05d4\u05dd \u05e6\u05d9\u05dc\u05de\u05d5 \u05e2\u05e9\u05e8\u05d5\u05ea \u05d0\u05dc\u05e4\u05d9 \u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05d5\u05e6\u05d9\u05e8\u05e4\u05d5 \u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05dc\u05db\u05dc \u05d1\u05d9\u05e7\u05d5\u05e8 \u05e2\u05dc \u05de\u05e0\u05ea \u05dc\u05ea\u05e2\u05d3 \u05d0\u05ea \u05d4\u05e1\u05d1\u05d9\u05d1\u05d4 \u05d5\u05d0\u05ea \u05de\u05e2\u05e8\u05da \u05d4\u05e1\u05d7\u05d5\u05e8\u05d4 \u05e9\u05dc \u05db\u05dc \u05de\u05d9\u05e7\u05d5\u05dd. \u05d1\u05d9\u05e0\u05d3\u05d9 \u05e1\u05d9\u05d9\u05e2\u05d4 \u05dc\u05e9\u05dc\u05d1 \u05d4\u05d6\u05d4 \u05e2\u05dd \u05de\u05e4\u05d5\u05ea \u05de\u05d5\u05d1\u05e0\u05d5\u05ea, \u05de\u05d9\u05e7\u05d5\u05dd \u05d2\u05d9\u05d0\u05d5\u05d2\u05e8\u05e4\u05d9 \u05d5\u05d9\u05db\u05d5\u05dc\u05ea \u05dc\u05d0\u05e4\u05e1 \u05d1\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e1\u05de\u05d5\u05db\u05d5\u05ea. \u05db\u05da \u05d4-CPG \u05d9\u05db\u05d5\u05dc \u05d4\u05d9\u05d4 \u05dc\u05e8\u05d0\u05d5\u05ea \u05d1\u05e7\u05dc\u05d5\u05ea \u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05e9\u05e2\u05d3\u05d9\u05d9\u05df \u05d3\u05d5\u05e8\u05e9\u05d5\u05ea \u05d1\u05d9\u05e7\u05d5\u05e8.<\/p>\n\n\n\n

\u05e9\u05dc\u05d1 \u05e9\u05e0\u05d9<\/strong>
\u05e1\u05e7\u05e8 \u05d8\u05dc\u05e4\u05d5\u05e0\u05d9 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05e0\u05e6\u05d9\u05d2\u05d9 \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d4\u05e8\u05d0\u05e9\u05d9\u05d9\u05dd \u05dc\u05db\u05dc \u05d0\u05d7\u05d3 \u05de-3,200 \u05d4\u05de\u05e7\u05d5\u05de\u05d5\u05ea. \u05d1\u05d4\u05ea\u05d1\u05e1\u05e1 \u05e2\u05dc \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05e9\u05e0\u05d0\u05e1\u05e4\u05d5 \u05d1\u05e9\u05dc\u05d1 \u05d4\u05e8\u05d0\u05e9\u05d5\u05df, \u05de\u05d8\u05e8\u05ea \u05d4\u05e9\u05dc\u05d1 \u05d4\u05e9\u05e0\u05d9 \u05d4\u05d9\u05d9\u05ea\u05d4 \u05dc\u05d0\u05e9\u05e8 \u05d0\u05ea \u05e4\u05e8\u05d8\u05d9 \u05d4\u05d4\u05de\u05e8\u05d4 \u05d4\u05e7\u05e8\u05d5\u05d1\u05d4, \u05db\u05d2\u05d5\u05df \u05d4\u05e6\u05d9\u05d5\u05d3 \u05dc\u05d4\u05d7\u05dc\u05e4\u05d4 \u05d5\u05ea\u05d0\u05e8\u05d9\u05da \u05d4\u05d4\u05de\u05e8\u05d4 \u05d1\u05e4\u05d5\u05e2\u05dc.<\/p>\n\n\n\n

\u05e9\u05dc\u05d1 \u05e9\u05dc\u05d9\u05e9\u05d9<\/strong>
\u05e1\u05e7\u05e8 \u05dc\u05d0\u05d7\u05e8 \u05d4\u05d9\u05d9\u05e9\u05d5\u05dd \u05d1\u05db\u05dc \u05d0\u05d7\u05d3 \u05de-3,200 \u05d4\u05de\u05e7\u05d5\u05de\u05d5\u05ea. \u05d4\u05de\u05d8\u05e8\u05d4 \u05d4\u05d9\u05d9\u05ea\u05d4 \u05dc\u05e7\u05d1\u05dc \u05de\u05e9\u05d5\u05d1 \u05d5\u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05db\u05d9\u05e6\u05d3 \u05d4\u05ea\u05e0\u05d4\u05dc \u05ea\u05d4\u05dc\u05d9\u05da \u05d4\u05d4\u05de\u05e8\u05d4. \u05d4\u05d0\u05dd \u05d4\u05d4\u05de\u05e8\u05d4 \u05d1\u05d5\u05e6\u05e2\u05d4 \u05d4\u05d9\u05d8\u05d1, \u05d1\u05d6\u05de\u05df \u05d5\u05d1\u05d0\u05d5\u05e4\u05df \u05d4\u05db\u05d9 \u05e4\u05d7\u05d5\u05ea \u05de\u05e4\u05e8\u05d9\u05e2? CPG \u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05d3\u05d5\u05d7\u05d5\u05ea \u05d4\u05de\u05d5\u05d1\u05e0\u05d9\u05dd \u05db\u05d3\u05d9 \u05dc\u05d2\u05dc\u05d5\u05ea \u05de\u05d4 \u05e2\u05d1\u05d3 \u05d5\u05de\u05d4 \u05dc\u05d0 \u05e2\u05d1\u05d3, \u05d0\u05d9\u05e4\u05d4 \u05d5\u05de\u05ea\u05d9, \u05d4\u05df \u05d1\u05e6\u05d5\u05e8\u05d4 \u05d2\u05d5\u05dc\u05de\u05d9\u05ea \u05d5\u05d4\u05df \u05d1\u05e6\u05d5\u05e8\u05d4 \u05de\u05e6\u05d8\u05d1\u05e8\u05ea.<\/p>\n\n\n\n

\u05de\u05e1\u05e7\u05e0\u05ea \u05d4\u05de\u05e8\u05ea \u05e1\u05d7\u05d5\u05e8\u05d4<\/h2>\n\n\n\n

\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05d5\u05d2\u05e8, \u05de\u05d5\u05d3\u05e8\u05e0\u05d9 \u05d5 \u05db\u05dc\u05d9 \u05ea\u05d5\u05db\u05e0\u05d4 \u05de\u05d5\u05db\u05df \u05dc\u05e9\u05d8\u05d7 <\/a>\u05d4\u05e7\u05dc\u05d4 \u05e2\u05dc \u05d7\u05d1\u05e8\u05ea \u05de\u05d5\u05e6\u05e8\u05d9 \u05e6\u05e8\u05d9\u05db\u05d4 \u05d2\u05d3\u05d5\u05dc\u05d4 \u05dc\u05d4\u05ea\u05db\u05d5\u05e0\u05df \u05d5\u05dc\u05e0\u05ea\u05d7 \u05d0\u05ea \u05d4\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05e9\u05dc \u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05d4\u05de\u05e8\u05ea \u05e1\u05d7\u05d5\u05e8\u05d4 \u05de\u05e8\u05db\u05d6\u05d9\u05ea \u05d1-3,200 \u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05d1-6 \u05d0\u05d6\u05d5\u05e8\u05d9 \u05d6\u05de\u05df.<\/p>\n\n\n\n

\u05d4\u05dd \u05d1\u05d9\u05e7\u05e8\u05d5 \u05d1\u05d0\u05dc\u05e4\u05d9 \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd, \u05e2\u05e8\u05db\u05d5 \u05d0\u05dc\u05e4\u05d9 \u05d1\u05d9\u05e7\u05d5\u05e8\u05d5\u05ea, \u05e6\u05d9\u05dc\u05de\u05d5 \u05e2\u05e9\u05e8\u05d5\u05ea \u05d0\u05dc\u05e4\u05d9 \u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05d5\u05d4\u05d3\u05d1\u05e8 \u05e4\u05e2\u05dc \u05ea\u05d5\u05da \u05e9\u05e2\u05d5\u05ea \u05d5\u05d9\u05de\u05d9\u05dd, \u05dc\u05d0 \u05e9\u05d1\u05d5\u05e2\u05d5\u05ea \u05d5\u05d7\u05d5\u05d3\u05e9\u05d9\u05dd. \u05d4\u05e2\u05dc\u05d5\u05ea \u05d4\u05d9\u05d9\u05ea\u05d4 \u05e1\u05de\u05dc\u05d9\u05ea. \u05d4\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05e9\u05dc \u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05d4\u05d4\u05de\u05e8\u05d4 \u05dc\u05de\u05e8\u05e6'\u05e0\u05d3\u05d9\u05d9\u05d6 \u05d4\u05d2\u05d9\u05e2\u05d5 \u05de\u05d9\u05d3.<\/p>\n\n\n\n

\u05d1\u05d9\u05e0\u05d3\u05d9 \u05d0\u05e4\u05e9\u05e8\u05d4 \u05dc-CPG \u05dc\u05d4\u05d1\u05d9\u05d0 \u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05de\u05e8\u05e6'\u05e0\u05d3\u05d9\u05d9\u05d6 \u05de\u05e4\u05ea\u05d7 \u05dc\u05e9\u05d5\u05e7 \u05d1\u05d6\u05de\u05df \u05e9\u05d9\u05d0 \u05d5\u05d1\u05d3\u05d9\u05d5\u05e7 \u05e8\u05d1.<\/p>","protected":false},"excerpt":{"rendered":"

\u05d1\u05db\u05dc \u05e4\u05e2\u05dd \u05e9-CPG \u05de\u05ea\u05db\u05d5\u05e0\u05df \u05dc\u05d0\u05d9\u05e4\u05d5\u05e1 \u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d0\u05d5 \u05de\u05e8\u05e6'\u05e0\u05d3\u05d9\u05d9\u05d6 \u05d4\u05e7\u05e8\u05d5\u05d1, \u05d0\u05ea\u05d2\u05e8\u05d9\u05dd \u05d4\u05dd \u05d1\u05dc\u05ea\u05d9 \u05e0\u05de\u05e0\u05e2\u05d9\u05dd, \u05d0\u05e4\u05d9\u05dc\u05d5 \u05e2\u05dd \u05d7\u05d5\u05d3\u05e9\u05d9\u05dd \u05e9\u05dc \u05ea\u05db\u05e0\u05d5\u05df. \u05d6\u05d4 \u05db\u05e8\u05d5\u05da \u05d1\u05ea\u05d9\u05d0\u05d5\u05dd \u05e2\u05dd \u05e6\u05d5\u05d5\u05ea\u05d9\u05dd \u05de\u05e7\u05d5\u05de\u05d9\u05d9\u05dd, \u05d4\u05d1\u05d8\u05d7\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d5\u05d4\u05e9\u05d9\u05dc\u05d5\u05d8 \u05dc\u05db\u05dc \u05de\u05d9\u05e7\u05d5\u05dd \u05ea\u05d5\u05d0\u05de\u05d9\u05dd \u05dc\u05db\u05dc \u05e4\u05d5\u05e8\u05de\u05d8 \u05e9\u05dc \u05de\u05e1\u05e2\u05d3\u05d4, \u05d4\u05d1\u05d8\u05d7\u05ea \u05ea\u05d0\u05d9\u05de\u05d5\u05ea \u05d5\u05d0\u05d9\u05de\u05d5\u05ea \u05d1\u05d9\u05e6\u05d5\u05e2. \u05de\u05d4 \u05e2\u05d5\u05e9\u05d9\u05dd \u05db\u05e9\u05d6\u05d4 \u05db\u05d5\u05dc\u05dc 3,200 \u05de\u05d9\u05e7\u05d5\u05de\u05d9\u05dd \u05d5\u05d6\u05d4... \u05d4\u05de\u05e9\u05da \u05dc\u05e7\u05e8\u05d5\u05d0 \ud83d\udcda \u05ea\u05d9\u05d0\u05d5\u05e8 \u05de\u05e7\u05e8\u05d4: \u05db\u05d9\u05e6\u05d3 CPG \u05d4\u05e9\u05ea\u05de\u05e9 \u05d1-Bindy \u05db\u05d3\u05d9 \u05dc\u05d9\u05d9\u05e9\u05dd \u05d4\u05de\u05e8\u05ea \u05e1\u05d7\u05d5\u05e8\u05d4 \u05d1-3,200 \u05de\u05e1\u05e2\u05d3\u05d5\u05ea<\/span> 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