{"id":9382,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=9382"},"modified":"2024-09-03T15:03:26","modified_gmt":"2024-09-03T19:03:26","slug":"franchise-vs-entreprise-6-choses-a-savoir","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/franchise-vs-corporate-6-things-you-need-to-know\/","title":{"rendered":"Franchise ou entreprise : 6 choses que vous devez savoir"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les magasins de d\u00e9tail franchis\u00e9s et appartenant \u00e0 l&#039;entreprise sont deux races diff\u00e9rentes. Les acheteurs occasionnels ne devraient pas remarquer la diff\u00e9rence, car les deux types de magasins ont la m\u00eame apparence g\u00e9n\u00e9rale et la m\u00eame gamme de produits. Mais, en ce qui concerne la franchise par rapport \u00e0 l&#039;entreprise, les personnes qui g\u00e8rent et exploitent ces magasins auront une exp\u00e9rience diff\u00e9rente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jetez un \u0153il \u00e0 ces comparaisons ci-dessous et obtenez des conseils utiles sur la gestion d&#039;une franchise par rapport \u00e0 une op\u00e9ration appartenant \u00e0 une entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"franchise-vs-corporate\">Franchise vs entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les franchises et les magasins corporatifs r\u00e9sultent tous deux du succ\u00e8s et du d\u00e9sir de croissance de la soci\u00e9t\u00e9 m\u00e8re. L&#039;expansion via un magasin en franchise permet \u00e0 la soci\u00e9t\u00e9 m\u00e8re de dupliquer sa marque sans assumer la plupart des risques financiers et de gestion. Le franchisage fournit \u00e9galement une source suppl\u00e9mentaire de capital. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Un magasin appartenant \u00e0 l&#039;entreprise contribue \u00e0 augmenter les b\u00e9n\u00e9fices de la soci\u00e9t\u00e9 m\u00e8re et \u00e0 donner \u00e0 l&#039;entreprise un contr\u00f4le qualit\u00e9 complet. Cependant, avec un magasin appartenant \u00e0 l&#039;entreprise, l&#039;entreprise assume \u00e9galement tous les risques op\u00e9rationnels et financiers. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les magasins appartenant \u00e0 l&#039;entreprise ont plus de contr\u00f4le sur les leurs <a href=\"https:\/\/www.homefranchiseconcepts.com\/franchise-vs-corporation-pros-cons-difference-similarities\/\" target=\"_blank\" rel=\"noreferrer noopener\">op\u00e9rations <\/a>mais n\u00e9cessitent \u00e9galement plus de soutien sur le back-end, y compris davantage de personnel au si\u00e8ge social pour g\u00e9rer les questions de ressources humaines, de formation et d&#039;op\u00e9rations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines entreprises op\u00e8rent avec des magasins franchis\u00e9s et appartenant \u00e0 l\u2019entreprise. Cela permet \u00e0 une entreprise \u00e0 la fois d\u2019\u00e9tendre son empreinte tout en perfectionnant ses processus (comme la formation ou les nouveaux produits). <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Si un franchiseur g\u00e8re ses propres magasins d&#039;entreprise, cela montre qu&#039;il a confiance dans le mod\u00e8le commercial et qu&#039;il a une exp\u00e9rience des probl\u00e8mes quotidiens auxquels sont confront\u00e9s les franchis\u00e9s.\u00a0\u00bb dit <a href=\"https:\/\/www.what-franchise.com\/questions\/is-it-a-good-sign-when-a-franchisor-has-a-mix-of-company-owned-and-franchised-outlets-in-its-network\" target=\"_blank\" rel=\"noreferrer noopener\">Shelly Nadler<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises peuvent d\u00e9velopper des exemples forts de la marque sur leurs sites. De plus, les entreprises peuvent utiliser leurs magasins corporatifs comme \u00ab<a href=\"https:\/\/theconversation.com\/both-franchisees-and-franchisors-benefit-from-company-owned-stores-81261\" target=\"_blank\" rel=\"noreferrer noopener\">vaisseau amiral<\/a>\u201d emplacements dans des zones de premier plan. Ces emplacements deviennent un outil de marketing pour susciter l&#039;int\u00e9r\u00eat pour leurs op\u00e9rations de franchise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"franchise-stores\">MAGASINS FRANCHIS\u00c9S<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous exploitez un magasin franchis\u00e9, vous avez re\u00e7u l&#039;autorisation d&#039;utiliser le nom, le logo, la marchandise et d&#039;autres attributs d&#039;une entreprise \u00e9tablie associ\u00e9s \u00e0 cette entreprise. Vous capitalisez \u00e9galement sur la reconnaissance de la marque de l&#039;entreprise et, esp\u00e9rons-le, sur son image positive aupr\u00e8s des clients et de la communaut\u00e9 environnante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir ces pr\u00e9cieux droits d&#039;utilisation, vous payez des frais de franchise et un pourcentage des ventes du magasin \u00e0 l&#039;entreprise \u00e9tablie. D&#039;autres frais peuvent \u00e9galement s&#039;appliquer. Subway, McDonald&#039;s et UPS, entre autres, sont des exemples de franchises bien connues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poss\u00e9der une franchise est attrayant car cela signifie ne pas avoir \u00e0 d\u00e9marrer une entreprise \u00e0 partir de z\u00e9ro et \u00e0 d\u00e9velopper des processus d&#039;exploitation, de marketing et de sant\u00e9 et s\u00e9curit\u00e9. Cependant, certains franchis\u00e9s peuvent trouver la surveillance de l&#039;entreprise restrictive. Par exemple, les franchis\u00e9s de Subway repoussent les projets de Subway de r\u00e9introduire sa promotion $5 d&#039;un pied. M\u00e9tro <a rel=\"noreferrer noopener\" href=\"https:\/\/www.restaurantbusinessonline.com\/financing\/subway-franchisees-again-push-back-5-footlong-promotion\" target=\"_blank\">association de franchis\u00e9s<\/a> affirme : &quot;Ce n&#039;est pas depuis la premi\u00e8re it\u00e9ration de cette campagne que l&#039;augmentation des ventes provenant du trafic a compens\u00e9 le co\u00fbt de la baisse.&quot; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les franchis\u00e9s peuvent \u00e9galement s&#039;inqui\u00e9ter de &quot;<a rel=\"noreferrer noopener\" href=\"https:\/\/theconversation.com\/both-franchisees-and-franchisors-benefit-from-company-owned-stores-81261\" target=\"_blank\">empi\u00e8tement<\/a>.\u201d C&#039;est-\u00e0-dire que les emplacements des entreprises se sont ouverts trop \u00e9troitement et offrent une autre source de concurrence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58785\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/bindy-statment-ads_top-secret-button-ad-1080x1080-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Time and resources spent planning are wasted if the program is not executed\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15-1024x1024.png?resize=700%2C700&#038;ssl=1\" alt=\"Le temps et les ressources consacr\u00e9s \u00e0 la planification sont gaspill\u00e9s si le programme n&#039;est pas ex\u00e9cut\u00e9\" class=\"wp-image-58785\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-15.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"corporate-owned-stores\">Magasins appartenant \u00e0 l&#039;entreprise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque la soci\u00e9t\u00e9 prendra les d\u00e9cisions, elle exercera une surveillance de gestion consid\u00e9rable sur ces magasins appartenant \u00e0 la soci\u00e9t\u00e9. En prime, la soci\u00e9t\u00e9 b\u00e9n\u00e9ficie de d\u00e9penses r\u00e9duites gr\u00e2ce \u00e0 des contrats bas\u00e9s sur le volume avec les entreprises qui desservent ces magasins. Les organisations peuvent \u00e9galement utiliser leurs magasins appartenant \u00e0 l&#039;entreprise un <a rel=\"noreferrer noopener\" href=\"https:\/\/theconversation.com\/both-franchisees-and-franchisors-benefit-from-company-owned-stores-81261\" target=\"_blank\">mini-entrep\u00f4ts<\/a> pour approvisionner les points de vente franchis\u00e9s \u00e0 proximit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que la soci\u00e9t\u00e9 m\u00e8re profite de ces avantages et de cette efficacit\u00e9 op\u00e9rationnels, il y a aussi un inconv\u00e9nient \u00e0 avoir des magasins appartenant \u00e0 l&#039;entreprise\u00a0: la soci\u00e9t\u00e9 accepte \u00e9galement les risques op\u00e9rationnels des magasins. Par exemple, un magasin peu performant g\u00e9n\u00e8re des b\u00e9n\u00e9fices inf\u00e9rieurs pour la soci\u00e9t\u00e9 m\u00e8re, ce qui a \u00e9galement un impact potentiel sur les r\u00e9sultats de l&#039;entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que les franchis\u00e9s sont des propri\u00e9taires ind\u00e9pendants, ils ont souvent plus \u00e0 perdre que les g\u00e9rants de magasins dans les \u00e9tablissements de l&#039;entreprise. Par cons\u00e9quent, les \u00e9tablissements franchis\u00e9s ont tendance \u00e0 <a href=\"http:\/\/www.franchiserelationships.com\/gregs-blog\/are-company-stores-good-idea\" target=\"_blank\" rel=\"noreferrer noopener\">mieux performer<\/a> que les magasins appartenant \u00e0 l&#039;entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"managing-a-franchise-vs-corporate-owned-store\">gestion d&#039;une franchise vs magasin corporatif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les franchises et les magasins appartenant \u00e0 l&#039;entreprise pr\u00e9sentent des similitudes et des diff\u00e9rences dans leur fonctionnement quotidien. Consid\u00e9rer ce qui suit:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-day-to-day-operations\">1. Op\u00e9rations quotidiennes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"operations-similarities\">Similitudes des op\u00e9rations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que le magasin soit une franchise ou un magasin appartenant \u00e0 la soci\u00e9t\u00e9 et exploit\u00e9 par un directeur de vente au d\u00e9tail, les rouages de l&#039;op\u00e9ration sont les m\u00eames. Les op\u00e9rations quotidiennes typiques d&#039;un magasin de d\u00e9tail comprennent les ventes et le service client. Inventaire du magasin et <a href=\"https:\/\/blog.bindy.com\/fr\/categorie\/marchandisage\/\" target=\"_blank\" rel=\"noreferrer noopener\">fonctions de marchandisage<\/a> mettre les produits dans les rayons. Une attention constante port\u00e9e \u00e0 la comptabilit\u00e9 et \u00e0 la gestion financi\u00e8re contribuera \u00e0 maintenir \u00e0 flot les deux types de magasins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"5804\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_1215620893\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1215620893\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/shutterstock_1215620893.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-5804\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"operations-differences\">Diff\u00e9rences d&#039;op\u00e9rations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un exploitant de franchise a une motivation compl\u00e8tement diff\u00e9rente de celle d&#039;un g\u00e9rant de magasin appartenant \u00e0 l&#039;entreprise. Un propri\u00e9taire de franchise a investi son propre argent et risque de perdre son investissement s&#039;il ne fait pas d&#039;efforts pour fonctionner efficacement. En tant que tel, le propri\u00e9taire ou le g\u00e9rant de la franchise est probablement plus actif et, dans certains cas, il prend m\u00eame des d\u00e9cisions arbitraires sur la mani\u00e8re dont le magasin doit fonctionner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut \u00eatre \u00e0 la fois une bonne et une mauvaise chose. Certaines d\u00e9cisions, comme les initiatives locales, pourraient \u00eatre b\u00e9n\u00e9fiques pour l&#039;ensemble de la succursale et de la franchise. Cela dit, certaines actions prises arbitrairement - comme la baisse des prix sans le soutien total de HQ - peuvent co\u00fbter cher.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les personnes du si\u00e8ge social et les propri\u00e9taires ou g\u00e9rants de magasins individuels doivent communiquer ouvertement et travailler ensemble pour trouver le bon \u00e9quilibre op\u00e9rationnel. D&#039;une part, HQ devrait reconna\u00eetre que les propri\u00e9taires de franchises locales connaissent mieux leur march\u00e9 et qu&#039;ils sont qualifi\u00e9s pour prendre certaines d\u00e9cisions. Le si\u00e8ge doit tracer la ligne lorsqu&#039;il s&#039;agit de certaines t\u00e2ches n\u00e9cessitant l&#039;approbation du si\u00e8ge social, telles que la tarification, les r\u00e9glementations en mati\u00e8re d&#039;emploi ou les initiatives de marketing co\u00fbteuses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"resources-to-improve-franchisor-franchisee-communication\"><strong>Ressources pour am\u00e9liorer la communication franchiseur\/franchis\u00e9<\/strong> <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.bindy.com\/fr\/franchise-dans-le-commerce-de-detail-7-facons-dont-le-siege-social-peut-soutenir-les-franchises\/\" target=\"_blank\">Franchisage dans le commerce de d\u00e9tail : 7 fa\u00e7ons dont HQ peut soutenir les franchis\u00e9s<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/communiquer-avec-les-franchises-pendant-une-crise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communiquer avec les franchis\u00e9s pendant une crise<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.bindy.com\/fr\/successfully-implement-communication-channels-between-the-stores-and-head-office\/\" target=\"_blank\">Mettre en \u0153uvre avec succ\u00e8s des canaux de communication entre les magasins\/les repr\u00e9sentants sur le terrain CPG et le si\u00e8ge social<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, les g\u00e9rants de magasins appartenant \u00e0 l&#039;entreprise n&#039;ont aucun int\u00e9r\u00eat financier dans le succ\u00e8s du magasin. Sans les bons programmes de formation, de r\u00e9mun\u00e9ration ou d&#039;autonomisation des employ\u00e9s, leur motivation pourrait faire d\u00e9faut. Les g\u00e9rants de magasins appartenant \u00e0 l&#039;entreprise sont \u00e9galement moins susceptibles de prendre des d\u00e9cisions par eux-m\u00eames, car tout doit provenir de l&#039;entreprise.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"resources-to-support-store-managers\"><strong>Ressources pour soutenir les directeurs de magasin <\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.bindy.com\/fr\/how-to-better-communicate-with-your-store-teams\/\" target=\"_blank\">Comment mieux communiquer avec vos \u00e9quipes en magasin<\/a><\/li>\n\n\n\n<li> <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.bindy.com\/fr\/3-facons-de-soutenir-les-gerants-de-magasins-de-detail\/\" target=\"_blank\">3 fa\u00e7ons de soutenir les g\u00e9rants de magasins de d\u00e9tail<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56892\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/staff_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"staff_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56892\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Et pour r\u00e9it\u00e9rer, avoir les bons programmes de d\u00e9veloppement des employ\u00e9s et de formation des franchis\u00e9s est essentiel pour que chaque type d&#039;emplacement fonctionne bien. De plus, il est important pour l&#039;entreprise de s&#039;enregistrer r\u00e9guli\u00e8rement - \u00e0 la fois virtuellement et en personne - aupr\u00e8s des sites de l&#039;entreprise et des franchis\u00e9s. Si la formation est essentielle, elle ne suffit pas. Conduite r\u00e9guli\u00e8re <a rel=\"noreferrer noopener\" href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\">contr\u00f4le des op\u00e9rations<\/a> ou demander au magasin de s&#039;auto-auditer est un bon moyen de renforcer les meilleures pratiques de la marque et de s&#039;assurer que les programmes et les politiques sont correctement mis en \u0153uvre. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/6-raisons-pour-lesquelles-vous-devriez-auditer-vos-franchises-ce-nest-pas-ce-que-vous-pensez\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 raisons pour lesquelles vous devriez auditer les franchis\u00e9s (ce n&#039;est pas ce que vous pensez)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/audits-de-vente-au-detail-le-guide-definitif\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audits de vente au d\u00e9tail - Le guide d\u00e9finitif<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-hiring-and-staffing\">2. Embauche et dotation<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hiring-and-staffing-similarities\">Similitudes d&#039;embauche et de dotation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous exploitiez un magasin de d\u00e9tail appartenant \u00e0 l&#039;entreprise ou une franchise de vente au d\u00e9tail, XpertHR note que les candidats id\u00e9aux ont un certain d\u00e9sir <a href=\"https:\/\/resources.xperthr.com\/downloads\/press-releases\/xperthr-addresses-10-most-common-hr-dilemmas-faced-by-franchises-june-2015.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">combinaison d&#039;attributs<\/a>. M\u00eame si leurs comp\u00e9tences ne correspondent pas, leurs \u00abcomp\u00e9tences non techniques\u00bb sont un avantage et ils peuvent apprendre la logistique du travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces \u00abcomp\u00e9tences non techniques\u00bb favorables comprennent une attitude positive, une facilit\u00e9 \u00e0 traiter avec les gens et une orientation vers le travail d&#039;\u00e9quipe. Les candidats doivent \u00e9galement \u00eatre \u00e9motionnellement intelligents, tr\u00e8s comp\u00e9titifs et d\u00e9sireux d&#039;apprendre. Une passion pour la marque est \u00e9galement un plus ind\u00e9niable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous recrutiez pour une franchise ou un magasin corporatif, les meilleures pratiques d&#039;\u00e9valuation du personnel de vente au d\u00e9tail sont les m\u00eames. Vous devez observer la capacit\u00e9 des candidats \u00e0 s&#039;engager dans des sc\u00e9narios typiques de magasins de d\u00e9tail, en parcourant la surface de vente avec chaque candidat. Encouragez-les \u00e0 dialoguer avec les clients et demandez \u00e0 un client particuli\u00e8rement amical s&#039;il serait pr\u00eat \u00e0 jouer un r\u00f4le dans une situation sp\u00e9cifique avec le candidat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/7-facons-de-maximiser-la-productivite-du-personnel-de-vente-au-detail\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 fa\u00e7ons de maximiser la productivit\u00e9 du personnel de vente au d\u00e9tail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/comment-transformer-les-associes-de-vente-au-detail-sous-performants-en-acteurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment transformer les associ\u00e9s de vente au d\u00e9tail sous-performants en A-Players<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"369\" data-attachment-id=\"62794\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/franchise-vs-corporate-6-things-you-need-to-know\/shutterstock_2252730001\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?fit=1920%2C1013&amp;ssl=1\" data-orig-size=\"1920,1013\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_2252730001\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?fit=700%2C369&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=700%2C369&#038;ssl=1\" alt=\"\" class=\"wp-image-62794\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=1024%2C540&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=768%2C405&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=1536%2C810&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=1200%2C633&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=700%2C369&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?resize=758%2C400&amp;ssl=1 758w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/06\/shutterstock_2252730001.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo : Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hiring-and-staffing-differences\">Diff\u00e9rences d&#039;embauche et de personnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un magasin d&#039;entreprise, le personnel des RH de l&#039;entreprise peut fournir un soutien \u00e0 l&#039;embauche aux directeurs de magasin tr\u00e8s occup\u00e9s. Le personnel de l&#039;entreprise peut r\u00e9pondre aux questions sur les protocoles d&#039;embauche, r\u00e9pondre aux demandes d&#039;am\u00e9nagement raisonnables et fournir les derni\u00e8res directives sur les demandes de cong\u00e9 des employ\u00e9s. Le service des ressources humaines de l&#039;entreprise poss\u00e9dera \u00e9galement une connaissance du droit du travail tel qu&#039;il s&#039;applique dans l&#039;environnement des magasins de d\u00e9tail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les franchis\u00e9s sont confront\u00e9s \u00e0 des probl\u00e8mes similaires, mais peuvent ne pas avoir de service des ressources humaines pour demander conseil. En particulier, les petits franchis\u00e9s sont engag\u00e9s dans la gestion de leur entreprise et rel\u00e8vent les d\u00e9fis quotidiens de l&#039;emploi. En m\u00eame temps, ils sont charg\u00e9s de s&#039;assurer qu&#039;ils se conforment aux lois f\u00e9d\u00e9rales et \u00e9tatiques sur l&#039;emploi et la s\u00e9curit\u00e9 au travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains franchiseurs peuvent offrir des ressources et du mat\u00e9riel concernant l&#039;embauche et la gestion des employ\u00e9s (et au-del\u00e0). McDonald&#039;s, par exemple, propose divers programmes de formation et m\u00eame sa propre convention mondiale qui propose des r\u00e9unions, des expositions et des formations pour les membres de la famille de franchises de l&#039;entreprise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si une entreprise franchis\u00e9e n&#039;offre pas d&#039;assistance en mati\u00e8re d&#039;embauche et de dotation en personnel, contactez d&#039;autres franchis\u00e9s pour obtenir des informations et les meilleures pratiques.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-marketing-and-sales\">3. Marketing et ventes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-and-sales-similarities\">Similitudes marketing et ventes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les magasins de d\u00e9tail appartenant \u00e0 l&#039;entreprise et les magasins franchis\u00e9s ont deux choses en commun\u00a0: les deux types de magasins ont des programmes de marketing coordonn\u00e9s et centr\u00e9s sur la marque qui sont soigneusement \u00e9labor\u00e9s au si\u00e8ge social ou avec une agence de marketing avertie de l&#039;industrie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les strat\u00e9gies de vente sont \u00e9galement descendantes, les deux types d&#039;entreprises de vente au d\u00e9tail fournissant des objectifs de vente et des lignes directrices aux gestionnaires et aux employ\u00e9s au niveau des magasins. Les conseils de vente et de marketing que les d\u00e9taillants peuvent mettre en \u0153uvre ne manquent pas, et les bonnes strat\u00e9gies d\u00e9pendront de votre activit\u00e9 sp\u00e9cifique.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais voici quelques bonnes pratiques g\u00e9n\u00e9rales qui s&#039;appliqueraient aux franchises et aux magasins appartenant \u00e0 l&#039;entreprise\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9couvrez ce que veulent vos clients.<\/strong> R\u00e9alisez des sondages, discutez avec les clients dans le magasin et parlez \u00e0 votre personnel. Que vous ayez affaire \u00e0 un g\u00e9rant de magasin corporatif ou \u00e0 un franchis\u00e9, les deux peuvent vous donner une r\u00e9troaction pr\u00e9cieuse sur les besoins et les d\u00e9sirs de vos clients. Ex\u00e9cution <a href=\"https:\/\/blog.bindy.com\/fr\/8-ways-to-streamline-your-retail-store-operations\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication bidirectionnelle<\/a> canaux pour obtenir ces commentaires sont essentiels pour des efforts de marketing r\u00e9ussis.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faites l&#039;exp\u00e9rience en magasin <a href=\"https:\/\/blog.bindy.com\/fr\/4-facons-dameliorer-votre-experience-en-magasin\/\" target=\"_blank\" rel=\"noreferrer noopener\">doux et agr\u00e9able<\/a>.<\/strong> Cela pourrait signifier employer du personnel qui peut mieux se connecter avec les acheteurs. Dans certains cas, cr\u00e9er une exp\u00e9rience incroyable implique <a href=\"https:\/\/blog.bindy.com\/fr\/keeping-customers-happy-with-the-in-store-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">design de vente au d\u00e9tail immersif<\/a>. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe \u00e9galement des cas o\u00f9 l&#039;am\u00e9lioration de l&#039;exp\u00e9rience de vente au d\u00e9tail est aussi simple que l&#039;ouverture d&#039;un autre registre pour raccourcir les files d&#039;attente. D\u00e9terminez ce qui fonctionne dans votre magasin ou votre situation particuli\u00e8re et partez de l\u00e0. Cela aide \u00e9galement \u00e0 obtenir des informations du si\u00e8ge social. Les si\u00e8ges sociaux des franchises et des magasins de d\u00e9tail appartenant \u00e0 l&#039;entreprise peuvent disposer d&#039;\u00e9tudes de march\u00e9 et de ressources existantes pour aider les magasins \u00e0 r\u00e9aliser des exp\u00e9riences exceptionnelles.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organisez des promotions, mais faites-le avec prudence. <\/strong>Les remises, cadeaux et autres offres peuvent faire un travail formidable pour stimuler les ventes. Si cela a du sens pour votre marque, vous devriez envisager de lancer des promotions. Cependant, la mani\u00e8re dont vous mettez en \u0153uvre vos offres d\u00e9pendra de ce que HQ jugera appropri\u00e9.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-and-sales-differences\">Diff\u00e9rences de marketing et de vente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que les magasins de d\u00e9tail appartenant \u00e0 l&#039;entreprise d\u00e9veloppent g\u00e9n\u00e9ralement leurs programmes de marketing au niveau de l&#039;entreprise, les r\u00e9seaux de franchise \u00e9tablis fournissent \u00e0 leurs franchis\u00e9s des supports marketing pr\u00e9fabriqu\u00e9s \u00e0 adapter \u00e0 l&#039;usage du franchis\u00e9. Certains syst\u00e8mes de franchise permettent aux franchis\u00e9s de cr\u00e9er leurs propres supports marketing, bien que le franchiseur doive approuver leur utilisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que les franchiseurs individuels distribuent souvent du mat\u00e9riel de marketing \u00e0 leurs franchis\u00e9s, la franchise d&#039;origine met en \u0153uvre son propre programme de marketing complet. Cet effort m\u00e9diatis\u00e9 comprend g\u00e9n\u00e9ralement des campagnes publicitaires, des publicit\u00e9s sur Internet et sur les r\u00e9seaux sociaux, des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es et radiophoniques et des publipostages. Cette saturation m\u00e9diatique se traduit g\u00e9n\u00e9ralement par une forte notori\u00e9t\u00e9 de la marque, ce qui profite \u00e9galement au franchis\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de noter cependant que les entreprises exigent g\u00e9n\u00e9ralement que les franchis\u00e9s paient certains frais ou un pourcentage de leurs ventes pour soutenir les efforts de marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-inventory-management-and-accounting\">4. Gestion des stocks et comptabilit\u00e9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"inventory-management-and-accounting-similarities\">Gestion des stocks et similitudes comptables<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outre les ventes et le service \u00e0 la client\u00e8le, chaque magasin de d\u00e9tail s&#039;engage dans<a href=\"https:\/\/smallbusiness.chron.com\/retail-workflow-operational-processes-15385.html\" target=\"_blank\" rel=\"noreferrer noopener\"> trois grandes fonctions<\/a>: achats de produits, gestion des stocks et comptabilit\u00e9 du magasin. Les employ\u00e9s des magasins appartenant \u00e0 l&#039;entreprise et des franchis\u00e9s adoptent une approche pratique similaire pour placer les stocks sur les \u00e9tag\u00e8res des magasins afin qu&#039;ils soient pr\u00eats \u00e0 l&#039;achat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"10475\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/shutterstock_370893071-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_370893071\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Image credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-10475\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=2000%2C1335&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?resize=599%2C400&amp;ssl=1 599w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_370893071.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dit image\u00a0: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"inventory-management-and-accounting-differences\">Gestion des stocks et \u00e9carts comptables<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les achats de produits et la comptabilit\u00e9 sont trait\u00e9s un peu diff\u00e9remment. Dans un petit magasin appartenant \u00e0 une entreprise, vous compilerez vos propres commandes de produits, bien que les grandes cha\u00eenes de vente au d\u00e9tail centralisent souvent cette activit\u00e9. Les fonctions comptables sont \u00e9galement effectu\u00e9es au si\u00e8ge social, ce qui vous oblige \u00e0 soumettre des mises \u00e0 jour quotidiennes au syst\u00e8me comptable de l&#039;entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, les franchis\u00e9s doivent respecter les directives de leur manuel de franchise sur les trois processus. Fourni par le franchiseur, le<a href=\"https:\/\/franman.net\/manual-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"> manuel de franchise complet<\/a> familiarise le franchis\u00e9 avec les op\u00e9rations de l&#039;entreprise et d\u00e9taille pratiquement toutes les fonctions qu&#039;il ex\u00e9cutera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-auditing-a-franchised-vs-corporate-owned-store\">5. Audit d&#039;un magasin franchis\u00e9 vs corporatif<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"https:\/\/bindy.com\/\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audit-similarities\">Similitudes d&#039;audit&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Franchises et magasins corporatifs <a href=\"https:\/\/blog.bindy.com\/fr\/le-flux-de-travail-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">suivre un workflow d&#039;audit similaire<\/a>. Un responsable de district ou r\u00e9gional intervient g\u00e9n\u00e9ralement pour \u00e9valuer certaines composantes et programmes en utilisant des crit\u00e8res pr\u00e9d\u00e9finis, <a href=\"https:\/\/blog.bindy.com\/fr\/comment-creer-une-liste-de-controle-daudit-de-vente-au-detail\/\" target=\"_blank\" rel=\"noreferrer noopener\">listes de contr\u00f4le<\/a>, et des lignes directrices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63655\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/7-ways-to-deal-with-rogue-franchisees\/rogue-sites-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"rogue-sites-orange\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63655\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/rogue-sites-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les deux types de magasins, l&#039;audit peut conduire \u00e0 l&#039;adoption de processus et de proc\u00e9dures plus efficaces. Les magasins peuvent mettre en \u0153uvre une meilleure gestion des stocks et des pratiques de marchandisage visuel et d&#039;affichage plus efficaces. R\u00e9alisation de pr\u00e9r\u00e9glage <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.bindy.com\/fr\/kpi-checklist-for-retail-stores\/\" target=\"_blank\">Indicateurs cl\u00e9s de performance (KPI)<\/a> et les mesures financi\u00e8res sont \u00e9galement des avantages d&#039;audit courants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audit-differences\">Diff\u00e9rences d&#039;audit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que franchis\u00e9, vos directives d&#039;audit sont probablement contenues dans votre manuel de franchise. Sinon, votre franchiseur peut fournir des instructions sp\u00e9cifiques pour chaque audit, afin que vous et votre responsable puissiez \u00e9valuer vos op\u00e9rations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un magasin appartenant \u00e0 l&#039;entreprise re\u00e7oit souvent des directives de la soci\u00e9t\u00e9 m\u00e8re. Le si\u00e8ge social peut dicter le calendrier d&#039;audit et les crit\u00e8res d&#039;audit. Des audits de suivi programm\u00e9s \u00e9valueront si votre magasin a r\u00e9ussi \u00e0 r\u00e9soudre les \u00e9carts d&#039;audit ant\u00e9rieurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela dit, les entreprises peuvent \u00e9galement auditer leurs magasins franchis\u00e9s pour s&#039;assurer que le franchis\u00e9 respecte son accord et les normes de sa marque. La dynamique, cependant, est un peu diff\u00e9rente, car les personnes qui effectuent des audits de franchise traitent g\u00e9n\u00e9ralement avec le propri\u00e9taire du magasin franchis\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12477\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-relationship-development-franchised-vs-corporate-owned-store\">6. D\u00e9veloppement des relations - magasin franchis\u00e9 vs magasin corporatif<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"relationship-development-similarities\">Similitudes de d\u00e9veloppement des relations&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu&#039;il s&#039;agit de d\u00e9velopper des relations fructueuses entre le si\u00e8ge social et les succursales individuelles, les franchises et les soci\u00e9t\u00e9s partagent de nombreuses similitudes\u00a0: elles n\u00e9cessitent toutes deux des communications ouvertes et des enregistrements r\u00e9guliers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et en p\u00e9riode de troubles, il est important que le si\u00e8ge social communique le message \u00ab Nous vous soutenons \u00bb. Le si\u00e8ge doit \u00e9galement \u00eatre proactif en proposant des ressources, telles que des mesures de sant\u00e9 et de s\u00e9curit\u00e9, les meilleures pratiques op\u00e9rationnelles, etc.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.bindy.com\/fr\/etude-de-cas-sur-la-facon-dont-un-franchiseur-national-aide-les-franchises-pendant-le-covid-19\/\" target=\"_blank\">\u00c9tude de cas\u00a0: Comment un franchiseur national aide les franchis\u00e9s pendant le Covid-19<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/fr\/how-to-quickly-communicate-policy-changes-to-employees\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c9tude de cas\u00a0: comment communiquer les changements de politique<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ils doivent \u00e9galement d\u00e9terminer quelles sont les branches les plus en difficult\u00e9 afin de pouvoir offrir le soutien n\u00e9cessaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"relationship-development-differences\">Diff\u00e9rences de d\u00e9veloppement des relations&nbsp;&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les franchis\u00e9s (c&#039;est-\u00e0-dire les propri\u00e9taires ou les g\u00e9rants) peuvent estimer qu&#039;ils ont plus d&#039;autonomie que ceux qui travaillent dans un magasin appartenant \u00e0 l&#039;entreprise. Pour cette raison, la soci\u00e9t\u00e9 franchis\u00e9e doit travailler dur pour s&#039;assurer que chaque franchis\u00e9 se sente comme faisant partie de la famille.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de garder le contact, la franchise pourrait cr\u00e9er des \u00e9v\u00e9nements sp\u00e9ciaux pour rassembler les autres franchis\u00e9s. Comme mentionn\u00e9 ci-dessus, McDonald&#039;s fait un excellent travail dans ce domaine avec sa convention semestrielle. La franchise de caf\u00e9 Biggby, bas\u00e9e au Michigan, a cr\u00e9\u00e9 son propre hashtag, #BIGGBYNATION, pour encourager les franchis\u00e9s (et les clients) \u00e0 s&#039;unir, \u00e0 partager et \u00e0 se connecter.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B9rPgujBO3z\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B9rPgujBO3z\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir ce post sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B9rPgujBO3z\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Un post partag\u00e9 par anciennement biggbycoffeecincy (@biggbycincymills)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous travaillez au si\u00e8ge social d&#039;une franchise, voyez si vous pouvez concocter des initiatives qui renforceraient le lien que les franchis\u00e9s ont avec la marque.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-up\">Emballer&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que l&#039;exp\u00e9rience de l&#039;utilisateur final dans les franchises et les magasins appartenant \u00e0 l&#039;entreprise soit relativement similaire, il pourrait y avoir de grandes diff\u00e9rences dans les coulisses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit le type de magasin que vous exploitez, assurez-vous de respecter les directives du si\u00e8ge social (c&#039;est-\u00e0-dire de l&#039;entreprise ou du franchiseur) et gardez les voies de communication ouvertes. Cela favorisera une relation saine entre votre magasin et le si\u00e8ge social et vous serez en mesure d&#039;\u00eatre plus performant et d&#039;offrir des exp\u00e9riences en magasin de premier ordre \u00e0 vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A propos de l&#039;auteur<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"167\" height=\"162\" data-attachment-id=\"60794\" data-permalink=\"https:\/\/blog.bindy.com\/fr\/5-tips-for-creating-campaigns-that-increase-in-store-traffic\/image-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?fit=167%2C162&amp;ssl=1\" data-orig-size=\"167,162\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?fit=167%2C162&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?resize=167%2C162&#038;ssl=1\" alt=\"\" class=\"wp-image-60794\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?w=167&amp;ssl=1 167w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/image.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;est experte en vente au d\u00e9tail, strat\u00e8ge en contenu B2B et LinkedIn TopVoice. Elle \u00e9crit sur les tendances, les conseils et les meilleures pratiques qui permettent aux d\u00e9taillants d&#039;augmenter leurs ventes et de mieux servir leurs clients. <\/p>","protected":false},"excerpt":{"rendered":"<p>Les magasins de d\u00e9tail franchis\u00e9s et appartenant \u00e0 l&#039;entreprise sont deux races diff\u00e9rentes. Les acheteurs occasionnels ne devraient pas remarquer la diff\u00e9rence, car les deux types de magasins ont la m\u00eame apparence g\u00e9n\u00e9rale et la m\u00eame gamme de produits. Mais, en ce qui concerne la franchise par rapport \u00e0 l&#039;entreprise, les personnes qui g\u00e8rent et exploitent ces magasins auront une exp\u00e9rience diff\u00e9rente. Jetez un \u0153il \u00e0 ces comparaisons ci-dessous, \u2026 <a href=\"https:\/\/blog.bindy.com\/fr\/franchise-vs-corporate-6-things-you-need-to-know\/\" class=\"more-link\">Lire la suite <span class=\"screen-reader-text\">Franchise ou entreprise : 6 choses que vous devez savoir<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":9413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677174040,677174039,677174042,677174038,677174041],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-corporate-store","tag-franchise-management","tag-franchise-resource","tag-franchise-vs-corporate","tag-franchising-best-practice"],"yoast_head":"<!-- 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Cependant, les d\u00e9taillants ont d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9s \u00e0 des p\u00e9riodes difficiles et \u00e0 des catastrophes. Comment sont-ils sortis de ce p\u00e9trin ? Comme le souligne la Harvard Business Review, la meilleure r\u00e9ponse \u00e0 une crise est de commencer par les citoyens. Tendre la main, faire preuve d\u2019empathie\u2026","rel":"","context":"Dans &quot;\ud83d\udcda Case Studies&quot;","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/fr\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1736931062.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":65838,"url":"https:\/\/blog.bindy.com\/fr\/bindy-vs-zenput\/","url_meta":{"origin":9382,"position":5},"title":"Bindy contre Zenput","author":"colinchan1","date":"ao\u00fbt 18, 2025","format":false,"excerpt":"Dans cet article, nous comparons les fonctionnalit\u00e9s et les avantages de deux plateformes leaders en mati\u00e8re d&#039;audit et de gestion des t\u00e2ches\u00a0: Bindy et Zenput. Bindy est la principale alternative \u00e0 Zenput pour les cha\u00eenes de restaurants qui doivent g\u00e9rer des centaines d&#039;\u00e9tablissements sans augmenter les co\u00fbts logiciels par utilisateur. Choisir la bonne solution de communication en magasin, d&#039;audit\/inspection et\u2026","rel":"","context":"Dans &quot;\ud83d\udcca Retail Audit Software&quot;","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/fr\/category\/retail-audit\/"},"img":{"alt_text":"Retail audits and task management","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/9382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=9382"}],"version-history":[{"count":60,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/9382\/revisions"}],"predecessor-version":[{"id":63804,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/9382\/revisions\/63804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/9413"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=9382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=9382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=9382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}