{"id":8447,"date":"2021-10-26T15:16:15","date_gmt":"2021-10-26T19:16:15","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=8447"},"modified":"2024-11-28T09:13:51","modified_gmt":"2024-11-28T14:13:51","slug":"etude-de-cas-sur-la-facon-dont-un-franchiseur-national-aide-les-franchises-pendant-le-covid-19","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/case-study-how-a-national-franchisor-is-helping-franchisees-during-covid-19\/","title":{"rendered":"\ud83d\udcda \u00c9tude de cas : Comment un franchiseur national a utilis\u00e9 Bindy pour aider 1\u00a0200 franchis\u00e9s pendant la pand\u00e9mie de Covid-19"},"content":{"rendered":"

Le Covid-19 a probablement \u00e9t\u00e9 le plus grand perturbateur pour le commerce de d\u00e9tail que beaucoup aient jamais connu. Cependant, les d\u00e9taillants ont d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9s \u00e0 des p\u00e9riodes difficiles et \u00e0 des catastrophes. Comment sont-ils sortis de ce p\u00e9trin ? Comme le revue de Harvard business<\/a> le souligne, la meilleure r\u00e9ponse \u00e0 une crise est de commencer par la population. Contactez, faites preuve d'empathie et collectez des informations sur le bien-\u00eatre personnel et financier de votre franchis\u00e9. <\/p>\n\n\n\n

Voici comment un franchiseur national de services personnels utilise Bindy pour contacter et aider ses franchis\u00e9s \u00e0 travers les \u00c9tats-Unis.<\/p>\n\n\n\n

CLIENT<\/strong><\/h2>\n\n\n\n

Franchiseur national de services personnels avec plus de 1 200 emplacements franchis\u00e9s \u00e0 travers les \u00c9tats-Unis.<\/p>\n\n\n\n

D\u00e9fi<\/strong><\/h2>\n\n\n\n

Avec l\u2019apparition du Covid-19, le franchiseur avait besoin d\u2019un moyen d\u2019atteindre plus de 1\u00a0200 \u00e9tablissements franchis\u00e9s. Le franchiseur souhaitait comprendre comment les franchis\u00e9s faisaient face \u00e0 la crise du Covid-19, tant sur le plan personnel que professionnel. Le franchiseur devait \u00e9galement recueillir des informations sur les besoins les plus urgents des franchis\u00e9s, leur proposer un soutien et les aider \u00e0 pr\u00e9parer la r\u00e9ouverture.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Utiliser le courrier \u00e9lectronique ou Excel pour ce type d'initiative serait trop lent. De plus, si le franchiseur utilisait le courrier \u00e9lectronique ou Excel pour enregistrer les r\u00e9ponses, il devrait alors compiler les r\u00e9ponses et cr\u00e9er des tendances sur plus de 1 200 emplacements, ce qui prend du temps et est sujet aux erreurs. \u00c0 une \u00e9poque o\u00f9 la situation change d'heure en heure et o\u00f9 le si\u00e8ge social doit collecter des informations et r\u00e9agir rapidement, l'utilisation du courrier \u00e9lectronique et d'Excel n'\u00e9tait tout simplement pas une option.<\/p>\n\n\n\n

Au lieu de cela, le franchiseur a utilis\u00e9 Bindy.<\/p>\n\n\n\n

EX\u00c9CUTION DES SOLUTIONS<\/strong><\/h2>\n\n\n\n

Le franchiseur a rapidement cr\u00e9\u00e9 un nouveau formulaire\/liste de contr\u00f4le personnalis\u00e9 \u00e0 l'aide du g\u00e9n\u00e9rateur de formulaires de Bindy. La liste de contr\u00f4le a \u00e9t\u00e9 d\u00e9ploy\u00e9e en temps r\u00e9el sur les applications mobiles, tablettes et PC des auditeurs. Les auditeurs ont utilis\u00e9 la liste de contr\u00f4le pour appeler les franchis\u00e9s et documenter leurs r\u00e9ponses (les franchis\u00e9s peuvent \u00e9galement remplir le formulaire sur leur mobile, leur tablette ou leur PC). Le si\u00e8ge social peut g\u00e9n\u00e9rer des rapports en temps r\u00e9el pour suivre les tendances, regrouper et mesurer les points faibles et comprendre comment soutenir au mieux ses franchis\u00e9s.<\/p>\n\n\n\n

\"\u00c0<\/a><\/figure>\n\n\n\n

Avec ce formulaire, le franchiseur aide les franchis\u00e9s \u00e0 comprendre comment continuer \u00e0 communiquer avec les clients, fermer les magasins en toute s\u00e9curit\u00e9, demander des subventions et des all\u00e9gements, utiliser les bonnes pratiques RH s'ils doivent lib\u00e9rer des employ\u00e9s et planifier la r\u00e9ouverture.<\/p>\n\n\n\n

Pour en savoir plus, consultez notre blog : Franchisage dans le commerce de d\u00e9tail - 7 fa\u00e7ons dont HQ peut soutenir les franchis\u00e9s<\/a><\/p>\n\n\n\n

De plus, les franchiseurs doivent comprendre toute l'\u00e9tendue de l'impact sur leur entreprise. Les franchis\u00e9s ont-ils les liquidit\u00e9s n\u00e9cessaires pour maintenir l'emplacement\u00a0? Quels franchis\u00e9s sont les mieux plac\u00e9s pour rouvrir et quand ? Qui a licenci\u00e9 du personnel ? Demander aux franchis\u00e9s de demander un all\u00e8gement, n\u00e9gocier des baux, etc\u2026<\/p>\n\n\n\n

Avec Bindy, la liste de contr\u00f4le peut \u00eatre r\u00e9guli\u00e8rement mise \u00e0 jour et red\u00e9ploy\u00e9e instantan\u00e9ment en fonction de l'\u00e9volution de la situation. \u00c9tant donn\u00e9 que Bindy a une hi\u00e9rarchie int\u00e9gr\u00e9e "con\u00e7ue pour la vente au d\u00e9tail", les donn\u00e9es des franchis\u00e9s sont cloisonn\u00e9es pour prot\u00e9ger la confidentialit\u00e9 et la visibilit\u00e9.<\/p>\n\n\n\n

Le franchiseur peut filtrer les donn\u00e9es agr\u00e9g\u00e9es par \u00e9tat ou r\u00e9gion pour avoir une meilleure compr\u00e9hension de ce \u00e0 quoi les franchis\u00e9s sont confront\u00e9s, o\u00f9 et quand, et mettre en place un support pertinent en cons\u00e9quence. Lors de l'enregistrement aupr\u00e8s des franchis\u00e9s, les auditeurs proposent un coaching pour aider les franchis\u00e9s pendant la fermeture des \u00e9tablissements et pour pr\u00e9parer la r\u00e9ouverture.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Sommaire <\/strong><\/h2>\n\n\n\n

M\u00eame lorsque les magasins sont ferm\u00e9s, les franchis\u00e9s doivent savoir qu'ils b\u00e9n\u00e9ficient du soutien du si\u00e8ge social. \u00c9tant donn\u00e9 que la situation peut varier selon la r\u00e9gion et l'\u00e9tat, il est important que le si\u00e8ge social comprenne les besoins sp\u00e9cifiques et r\u00e9ponde en fonction de la r\u00e9alit\u00e9 de chaque march\u00e9\/comt\u00e9.<\/p>\n\n\n\n

La communication et la capacit\u00e9 \u00e0 collecter rapidement des donn\u00e9es sont essentielles pour r\u00e9agir et survivre \u00e0 une crise.<\/p>\n\n\n\n

Avec Bindy, les franchiseurs, les directeurs des op\u00e9rations et les directeurs de district peuvent cr\u00e9er des formulaires et des listes de contr\u00f4le personnalis\u00e9s pour contacter les franchis\u00e9s et les magasins. Les franchis\u00e9s peuvent \u00e9galement s'auto-\u00e9valuer et le si\u00e8ge social peut rechercher et filtrer les donn\u00e9es globales pour voir quels sont les besoins les plus urgents.<\/p>","protected":false},"excerpt":{"rendered":"

Le Covid-19 a probablement \u00e9t\u00e9 le plus grand perturbateur pour le commerce de d\u00e9tail que beaucoup aient jamais connu. Cependant, les d\u00e9taillants ont d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9s \u00e0 des p\u00e9riodes difficiles et \u00e0 des catastrophes. Comment sont-ils sortis de ce p\u00e9trin ? Comme le souligne la Harvard Business Review, la meilleure r\u00e9ponse \u00e0 une crise est de commencer par les citoyens. Contactez-nous, faites preuve d'empathie et collectez des informations sur votre\u2026 Lire la suite \ud83d\udcda \u00c9tude de cas : Comment un franchiseur national a utilis\u00e9 Bindy pour aider 1\u00a0200 franchis\u00e9s pendant la pand\u00e9mie de Covid-19<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[677174002,677174003,677174004],"class_list":["post-8447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid19","tag-franchisee-support","tag-franchisor"],"yoast_head":"\n\ud83d\udcda 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