{"id":804,"date":"2023-09-30T15:15:47","date_gmt":"2023-09-30T19:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=804"},"modified":"2025-09-03T12:20:46","modified_gmt":"2025-09-03T16:20:46","slug":"etalonnage-des-listes-de-controle-et-des-equipes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/calibrating-checklists-and-teams\/","title":{"rendered":"\u2b50 \u00c9talonnage de l'audit de vente au d\u00e9tail"},"content":{"rendered":"

Dans la mesure du possible, Bindy recommande un d\u00e9ploiement progressif au cours duquel certains utilisateurs\/districts sont form\u00e9s, les commentaires sont collect\u00e9s, les formulaires\/flux de travail ajust\u00e9s et le programme \u00e9tendu de mani\u00e8re it\u00e9rative en formant un autre groupe d'utilisateurs\/districts. Nous appelons cette \u00e9tape \u00ab calibrage \u00bb.<\/p>\n\n\n\n

Dans un environnement de vente au d\u00e9tail et d'h\u00f4tellerie, une liste de contr\u00f4le est un ensemble de normes et de meilleures pratiques de la marque.<\/p>\n\n\n\n

Ce qui se passe sur la liste de contr\u00f4le refl\u00e8te ce qui compte pour la marque (initiatives strat\u00e9giques, programmes saisonniers, etc.), ce que la marque est tenue de faire (lois et r\u00e8glements, sant\u00e9 et s\u00e9curit\u00e9, etc.) et ce qu'elle aspire \u00e0 \u00eatre, sur le plan op\u00e9rationnel et aux yeux de ses clients.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

La liste de contr\u00f4le doit \u00eatre repr\u00e9sentative des programmes et des objectifs commerciaux, mais \u00e9galement claire et bien comprise par l'\u00e9quipe de terrain responsable de l'ex\u00e9cution de ces normes de marque. C'est l\u00e0 que le "calibrage" entre en jeu.<\/p>\n\n\n\n

Ne pariez pas la ferme sur des normes de marque non \u00e9prouv\u00e9es et des lacunes dans la compr\u00e9hension. \u00c9talonner alors<\/em> \u00e9chelle.<\/p>\n\n\n\n

Il y a deux aspects du calibrage que nous devons consid\u00e9rer\u00a0: le calibrage de la liste de contr\u00f4le et le calibrage de l'\u00e9quipe. Plongeons dedans.<\/p>\n\n\n\n

\u00c9talonnage de la liste de contr\u00f4le<\/h2>\n\n\n\n

Le calibrage de la liste de contr\u00f4le implique la s\u00e9lection, le regroupement et l'ordre de ce qui se passe sur la liste de contr\u00f4le. Ceci est souvent pilot\u00e9 par l'\u00e9quipe des op\u00e9rations avec la contribution d'autres d\u00e9partements (merchandising, marketing, ressources humaines, pr\u00e9vention des pertes, etc.).<\/p>\n\n\n\n

Les \u00e9l\u00e9ments de la liste de contr\u00f4le doivent \u00eatre suffisamment clairs et d\u00e9taill\u00e9s tout en \u00e9vitant les r\u00e9p\u00e9titions. La liste de contr\u00f4le doit bien couvrir tous les domaines d'int\u00e9r\u00eat pour l'entreprise et \u00eatre dispos\u00e9e de mani\u00e8re \u00e0 optimiser le temps du directeur de district lors de la visite.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bien que beaucoup puisse \u00eatre fait au si\u00e8ge social, rien ne peut remplacer le temps \u00ab\u00a0pratique\u00a0\u00bb sur le terrain. Donner \u00e0 un groupe s\u00e9lectionn\u00e9 de responsables de district l'acc\u00e8s \u00e0 la liste de contr\u00f4le, m\u00eame s'il ne s'agit que d'un brouillon, permet au si\u00e8ge social d'affiner et de calibrer la liste de contr\u00f4le avec des commentaires du monde r\u00e9el. C'est souvent \u00e0 ce stade que les textes peu clairs, les normes r\u00e9p\u00e9titives ou les commandes inad\u00e9quates sont not\u00e9s et trait\u00e9s.<\/p>\n\n\n\n

\u00c9talonnage de l'\u00e9quipe<\/h2>\n\n\n\n

L'\u00e9talonnage de l'\u00e9quipe est une forme de formation appliqu\u00e9e qui garantit que les normes sont \u00e9valu\u00e9es \u00e0 l'aide d'une \u00e9chelle coh\u00e9rente et \u00e9quitable. Bien que le jugement d'un directeur de district soit extr\u00eamement important pour le succ\u00e8s du programme d'audit, la coh\u00e9rence dans la notation et la notation est tout aussi importante.<\/p>\n\n\n\n

Le calibrage de l'\u00e9quipe implique la formation du personnel d'exploitation pour qu'il ait une compr\u00e9hension commune des normes d'exploitation et de la mani\u00e8re d'\u00e9valuer et de g\u00e9rer les \u00e9carts par rapport aux normes.<\/p>\n\n\n\n

Calibrer l'\u00e9quipe, c'est aussi d\u00e9montrer o\u00f9 s'arr\u00eate la d\u00e9finition de la norme et o\u00f9 commence le besoin de jugement du responsable du district.<\/p>\n\n\n\n\n\n\n\n

Traiter avec les gens n'est pas toujours aussi noir sur blanc que de cocher une case sur un formulaire \u00e9lectronique. L'\u00e9quipe des op\u00e9rations doit savoir comment g\u00e9rer les probl\u00e8mes de personnel parfois sensibles et confidentiels, par exemple.<\/p>\n\n\n

\n
\"\u00c9quipe<\/a><\/figure>\n<\/div>\n\n\n

Pourquoi calibrer ?<\/h2>\n\n\n\n

Une liste de contr\u00f4le calibr\u00e9e r\u00e9duit la confusion, les allers-retours entre les questions et facilite \u00e9galement la diffusion des normes d'exploitation ainsi que leur adoption.<\/p>\n\n\n\n

L'\u00e9talonnage garantit \u00e9galement que les normes sont \u00e9valu\u00e9es de mani\u00e8re juste et coh\u00e9rente. La coh\u00e9rence engendre la confiance avec le score global et se pr\u00eate \u00e0 des rapports agr\u00e9g\u00e9s, des comparaisons entre les utilisateurs, les r\u00e9gions et les d\u00e9lais.<\/p>\n\n\n\n

Pour atteindre vos objectifs commerciaux, vous devez v\u00e9rifier et "calibrer" les listes de contr\u00f4le avec un \u00e9chantillon d'utilisateurs et de magasins avant le lancement g\u00e9n\u00e9ral. Ne pariez pas la ferme sur des processus non \u00e9prouv\u00e9s. Calibrer puis mettre \u00e0 l'\u00e9chelle.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

 meilleures pratiques d'\u00e9talonnage<\/h2>\n\n\n\n
    \n
  1. Commencez avec un petit groupe d'utilisateurs et de magasins. L'id\u00e9e est d'obtenir des commentaires t\u00f4t et souvent avant de vous d\u00e9ployer dans un groupe plus important.<\/li>\n\n\n\n
  2. Testez la liste de contr\u00f4le sur le terrain\u00a0! Une liste de contr\u00f4le peut sembler satisfaisante au si\u00e8ge social, mais peut s'av\u00e9rer pr\u00e9senter de graves lacunes lorsque vous effectuez une visite en magasin. Une liste de contr\u00f4le inefficace peut obliger le responsable de district \u00e0 prendre du recul ou \u00e0 parcourir le magasin \u00e0 plusieurs reprises pour terminer la visite.<\/li>\n\n\n\n
  3. Utiliser des magasins pilotes pour obtenir les premiers r\u00e9sultats. Ne pariez pas la ferme sur une liste de contr\u00f4le non \u00e9prouv\u00e9e, lancez un petit projet pilote et calibrez-le jusqu'\u00e0 ce que vous soyez satisfait du r\u00e9sultat.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Dans la mesure du possible, Bindy recommande un d\u00e9ploiement progressif au cours duquel certains utilisateurs\/districts sont form\u00e9s, les commentaires sont collect\u00e9s, les formulaires\/flux de travail ajust\u00e9s et le programme \u00e9tendu de mani\u00e8re it\u00e9rative en formant un autre groupe d'utilisateurs\/districts. Nous appelons cette \u00e9tape \u00ab calibrage \u00bb. Dans un environnement de vente au d\u00e9tail et d'h\u00f4tellerie, une liste de contr\u00f4le est un ensemble de normes et de bonnes pratiques de marque. Que se passe-t-il sur\u2026 Lire la suite \u2b50 \u00c9talonnage de l'audit de vente au d\u00e9tail<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Retail Audit Calibration - Purpose and Best Practices","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,14465791,677174231],"tags":[677174266,55665360,677173901],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-audit","category-retail-execution","tag-audit-calibration","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\n\u2b50 Retail Audit Calibration<\/title>\n<meta name=\"description\" content=\"Calibration is an important aspect of a retail audit program. 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