{"id":784,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=784"},"modified":"2024-11-29T10:07:52","modified_gmt":"2024-11-29T15:07:52","slug":"responsables-de-district-ou-listes-de-controle","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/fr\/responsables-de-district-ou-listes-de-controle\/","title":{"rendered":"Gestionnaires de district ou listes de contr\u00f4le\u00a0?"},"content":{"rendered":"

Vous devez v\u00e9rifier les normes de marque dans l\u2019ensemble de votre entreprise de vente au d\u00e9tail ou d\u2019h\u00f4tellerie, pour tous les franchis\u00e9s et tous les emplacements. Comment tu fais \u00e7a?<\/p>\n\n\n\n

Comptez-vous sur les chefs de district, leur exp\u00e9rience et leur touche personnelle ou d\u00e9ployez-vous listes de contr\u00f4le<\/a> pour que tout le monde le remplisse ?<\/p>\n\n\n\n

Les listes de contr\u00f4le se composent en grande partie de r\u00e9ponses oui\/non \u00e0 des questions standard. Lorsqu'un responsable de district remplit une liste de contr\u00f4le, il collecte structur\u00e9<\/em> Les donn\u00e9es. Pourtant, ce directeur de district a l'avantage de l'exp\u00e9rience et la capacit\u00e9 d'avoir des relations bilat\u00e9rales non structur\u00e9<\/em> communication avec le franchis\u00e9.<\/p>\n\n\n\n

Pour am\u00e9liorer les performances, vous avez besoin des deux. Plongeons dedans.<\/p>\n\n\n\n

Les listes de contr\u00f4le vous permettent de savoir ce qui fonctionne, o\u00f9 et quand.<\/h2>\n\n\n\n

Les op\u00e9rateurs qui r\u00e9ussissent sont soucieux de l'ex\u00e9cution. Ils fonctionnent sur des listes de contr\u00f4le et des donn\u00e9es structur\u00e9es. Les donn\u00e9es structur\u00e9es nous permettent de savoir ce qui fonctionne, o\u00f9 et quand.<\/p>\n\n\n\n

La check-list \u00e9tablit des attentes partag\u00e9es entre la marque, le responsable de district et le franchis\u00e9 afin que chacun sache ce qui est requis. Ces id\u00e9es sont faciles \u00e0 suivre.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Les donn\u00e9es structur\u00e9es vont plus loin : elles permettent \u00e0 l'entreprise de rep\u00e9rer les tendances et les opportunit\u00e9s. Puisque vous ne pouvez pas g\u00e9rer ce que vous ne pouvez pas mesurer, les listes de contr\u00f4le soutiennent les d\u00e9cisions de gestion et la strat\u00e9gie d'entreprise.<\/p>\n\n\n

\n
\"Audit<\/a><\/figure>\n<\/div>\n\n\n

l'exp\u00e9rience est la colle<\/h2>\n\n\n\n

Malgr\u00e9 tous leurs m\u00e9rites, les donn\u00e9es structur\u00e9es recueillies par des listes de contr\u00f4le nous indiquent principalement quel est le probl\u00e8me, pas n\u00e9cessairement quelle devrait \u00eatre la solution. C'est l\u00e0 qu'intervient l'exp\u00e9rience.<\/p>\n\n\n\n

Les op\u00e9rateurs qui r\u00e9ussissent profitent de l'exp\u00e9rience et de la compr\u00e9hension du directeur de district de chaque emplacement. Parfois, un \u00ab\u00a0contact humain\u00a0\u00bb est n\u00e9cessaire pour faciliter la r\u00e9solution de probl\u00e8mes. Cela exige que le directeur de district et le franchis\u00e9 aient une conversation honn\u00eate, ouverte et collaborative dans les deux sens. Cette approche brille lorsque le chemin vers l'action corrective n'est pas clair et\/ou d\u00e9pend fortement de la situation sp\u00e9cifique du franchis\u00e9.<\/p>\n\n\n\n

Les listes de contr\u00f4le n\u00e9cessitent des gestionnaires de district exp\u00e9riment\u00e9s (et vice versa)<\/h2>\n\n\n\n

Malgr\u00e9 tous les avantages de l'exp\u00e9rience, s'appuyer uniquement sur l'exp\u00e9rience peut \u00eatre dangereux. L'exp\u00e9rience est difficile \u00e0 mesurer, difficile \u00e0 mesurer et difficile \u00e0 g\u00e9rer.<\/p>\n\n\n\n

Quelles sont les performances r\u00e9elles de vos magasins\u00a0? Tous les directeurs de district interagissent-ils avec les magasins au m\u00eame niveau\u00a0? Vos magasins re\u00e7oivent-ils syst\u00e9matiquement l'aide dont ils ont besoin\u00a0? O\u00f9 \u00eates-vous fort, faible ou \u00e0 la baisse\u00a0? Pouvez-vous m\u00eame dire?<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Sans les donn\u00e9es structur\u00e9es collect\u00e9es par des listes de contr\u00f4le pour guider l'exp\u00e9rience du directeur de district, une entreprise de vente au d\u00e9tail met sa r\u00e9putation en jeu et n'a aucun moyen d'assurer l'ex\u00e9cution coh\u00e9rente des normes de la marque \u00e0 travers la cha\u00eene.<\/p>\n\n\n\n

Pour piloter les performances et les normes de marque dans votre entreprise, utilisez des listes de contr\u00f4le coupl\u00e9es \u00e0 l'exp\u00e9rience de vos responsables de district.<\/p>","protected":false},"excerpt":{"rendered":"

Vous devez v\u00e9rifier les normes de marque dans l\u2019ensemble de votre entreprise de vente au d\u00e9tail ou d\u2019h\u00f4tellerie, pour tous les franchis\u00e9s et tous les emplacements. Comment tu fais \u00e7a? Comptez-vous sur les chefs de district, leur exp\u00e9rience et leur touche personnelle ou d\u00e9ployez-vous des listes de contr\u00f4le que tous peuvent remplir\u00a0? Les listes de contr\u00f4le se composent en grande partie de r\u00e9ponses oui\/non \u00e0 des questions standard. Quand un chef de district\u2026 Lire la suite Gestionnaires de district ou listes de contr\u00f4le\u00a0?<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"People vs Forms - Retail Performance Requires Both","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174230],"tags":[38702493,25243334,677173901,50625406,677173903,25135926,28180257,25774486],"class_list":["post-784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-standards","tag-district-manager-visit-checklist","tag-operational-compliance","tag-retail-audit-software","tag-retail-checklist","tag-retail-checklists","tag-retail-compliance","tag-store-audit","tag-store-walk"],"yoast_head":"\nDistrict Managers or Checklists?<\/title>\n<meta name=\"description\" content=\"So you want to check brand standards across your business. 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L'audit est parfois appel\u00e9 \u00e9valuation ou simplement visite. L\u2019audit utilise le commerce de d\u00e9tail\u2026","rel":"","context":"Dans "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/categorie\/a-propos-de-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":969,"url":"https:\/\/blog.bindy.com\/fr\/lexique-des-audits-de-vente-au-detail-et-des-normes-de-marque\/","url_meta":{"origin":784,"position":1},"title":"Lexique des audits de vente au d\u00e9tail et des normes de marque","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Pourquoi un lexique ? 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Il est bas\u00e9 sur les interactions de Bindy avec\u2026","rel":"","context":"Dans "\ud83c\udfaf Brand Standards"","block_context":{"text":"\ud83c\udfaf Brand Standards","link":"https:\/\/blog.bindy.com\/fr\/categorie\/normes-de-la-marque\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_644364241.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4437,"url":"https:\/\/blog.bindy.com\/fr\/audits-de-vente-au-detail-le-guide-definitif\/","url_meta":{"origin":784,"position":2},"title":"\u2b50 Audits de vente au d\u00e9tail \u2013 Le guide d\u00e9finitif","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Ce guide complet des audits de vente au d\u00e9tail contient tout ce dont vous avez besoin pour planifier, \u00e9laborer et lancer un programme d'audit de votre r\u00e9seau de vente au d\u00e9tail. \u00c0 qui s'adresse ce guide\u00a0? 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Ils font partie int\u00e9grante du processus d'ex\u00e9cution de la vente au d\u00e9tail et sont con\u00e7us pour augmenter les ventes et les marges b\u00e9n\u00e9ficiaires, am\u00e9liorer la satisfaction client et r\u00e9duire les risques commerciaux. Vous lancez peut-\u00eatre un programme d'audit de vente au d\u00e9tail de A \u00e0 Z. Peut-\u00eatre\u2026","rel":"","context":"Dans "\u2714\ufe0f Checklists"","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/fr\/categorie\/listes-de-controle\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/01\/Shutterstock_2112125675.jpg?fit=1200%2C388&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":804,"url":"https:\/\/blog.bindy.com\/fr\/etalonnage-des-listes-de-controle-et-des-equipes\/","url_meta":{"origin":784,"position":4},"title":"\u2b50 \u00c9talonnage de l'audit de vente au d\u00e9tail","author":"Bindy","date":"septembre 30, 2023","format":false,"excerpt":"Dans la mesure du possible, Bindy recommande un d\u00e9ploiement progressif au cours duquel certains utilisateurs\/districts sont form\u00e9s, les commentaires sont collect\u00e9s, les formulaires\/flux de travail ajust\u00e9s et le programme \u00e9tendu de mani\u00e8re it\u00e9rative en formant un autre groupe d'utilisateurs\/districts. Nous appelons cette \u00e9tape \u00ab calibrage \u00bb. Dans un environnement de vente au d\u00e9tail et d'h\u00f4tellerie, une liste de contr\u00f4le est un ensemble de normes de marque et des meilleurs\u2026","rel":"","context":"Dans "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/fr\/categorie\/a-propos-de-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_2373418265.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_2373418265.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_2373418265.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_2373418265.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/shutterstock_2373418265.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10706,"url":"https:\/\/blog.bindy.com\/fr\/pourquoi-et-comment-mesurer-la-conformite-des-magasins\/","url_meta":{"origin":784,"position":5},"title":"Pourquoi et comment mesurer la conformit\u00e9 des magasins","author":"Bindy","date":"octobre 26, 2021","format":false,"excerpt":"Le respect des proc\u00e9dures op\u00e9rationnelles normalis\u00e9es, des programmes de marchandisage, des directives de sant\u00e9 et de s\u00e9curit\u00e9 et des protocoles de pr\u00e9vention des pertes est essentiel \u00e0 la r\u00e9ussite d'un commerce de d\u00e9tail. Les magasins qui respectent scrupuleusement les programmes et les normes de la marque fonctionnent plus efficacement et offrent une meilleure exp\u00e9rience client. Mais avec tout ce qui se passe, la simple publication de normes\u2026","rel":"","context":"Dans "\ud83d\udcd6 How-to guides"","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/fr\/categorie\/comment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":37,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/784\/revisions"}],"predecessor-version":[{"id":65039,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/posts\/784\/revisions\/65039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media\/10073"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/media?parent=784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/categories?post=784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/fr\/wp-json\/wp\/v2\/tags?post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}